scholarly journals Analysis of marketing efficiency of shallot (Allium ascalonicum L.) in Karanganyar Regency

2021 ◽  
Vol 905 (1) ◽  
pp. 012056
Author(s):  
Setyowati ◽  
E S Rahayu ◽  
H Irianto ◽  
J Sutrisno
Keyword(s):  
Sampling Method ◽  
Snowball Sampling ◽  
Farmers Market ◽  
Central Java ◽  
Marketing Efficiency ◽  
The Cost ◽  
The City ◽  
Margin Analysis ◽  
Final Consumer ◽  
Share Value

Abstract The research aimed to analyze the marketing efficiency of shallot in Karanganyar Regency, Central Java. The study used the snowball sampling method, which consisted of farmers, collectors, traders, and consumers. Samples in this research are 120 shallot farmers with questionnaires. The data analysis consists of descriptive marketing funnel analysis, marketing margin analysis using the cost, profit, and marketing margin formula calculations, marketing efficiency analysis economically using marketing margin percentage, and farmer’s share. The results indicate that there are four marketing funnels for shallot: (1) Farmers - market traders - retailers - consumers (2) Farmers - collectors - market traders - retailers - consumers (3) Farmers - collectors - market traders outside the city - consumers outside the city (4) Farmers - collectors outside the city - consumers outside the city. Based on the farmer’s share value results, the most efficient in this study was marketing funnel four. It has the highest farmer share value of 88,83% and occurs when shallot farmers sell products directly to final consumers. Farmers are better off offering shallots ready to be sold to the final consumer, so the price offered can be high.

scholarly journals Marketing Efficiency of The “Emping melinjo” in Farmer Women Groups in Batang Region, Central Java

2021 ◽  
Vol 20 (3) ◽  
pp. 185-195
Author(s):  
Djeimy Kusnaman ◽  
Sunendar Sunendar ◽  
Syahrul Ganda Sukmaya
Keyword(s):  
Business Group ◽  
Market Information ◽  
Snowball Sampling ◽  
Central Java ◽  
Additional Work ◽  
Marketing Efficiency ◽  
Women Groups ◽  
Farmer Groups ◽  
Marketing Costs ◽  
Margin Analysis

This study aims to examine the marketing efficiency of processed melinjo in women's farmer groups with data collected in Batang Regency, Central Java. Emping melinjo has contributed to providing additional work for mothers as a side business. The method used in this research is a survey of KWT Tani Rejo. Melinjo emping producer data was collected by purposive (deliberate) and traders' samples were done by snowball sampling and respondents were taken by census on all members of KWT Tani Rejo. The data obtained were analyzed descriptively and calculated using margin analysis and farmer share. The results show that the first channel of emping melinjo marketing is the most efficient than the second and third channels. Producers accept higher prices and do not bear marketing costs, because they sell directly to consumers. Meanwhile, marketing efficiency on channels 2 and 3 is greater than 30%. Margins on channels 2 and 3 reached 40% and 16% respectively. Marketing actors include producers, collectors, wholesalers, agents, and retailers. The involvement of women in this business group is due to limited costs and access to market information.

scholarly journals Marketing Efficiency Analysis Of Leafy Vegetable At Giant Extra Botanical Square, Bogor City

2017 ◽  
Vol 3 (2) ◽  
Author(s):  
Yudri Khairi ◽  
Arti Yusdiarti ◽  
Himmatul Miftah
Keyword(s):  
Sampling Method ◽  
Primary Data ◽  
Snowball Sampling ◽  
Traditional Markets ◽  
The People ◽  
Chinese White ◽  
White Cabbage ◽  
Marketing Efficiency ◽  
Margin Analysis ◽  
Leaf Vegetables

Leaf vegetables are in great demand by the people in Bogor City who are mostly from Sunda tribe. Bogor city residents who buy vegetables at Giant Extra Botani Square willing to pay more than those who buy in traditional markets. The research aimed to analyze marketing efficiency of leaf vegetables especially spinach, chinesse green cabbage (Brassica chinensis var. Parachinensis), kale, lettuce head and chinesse white cabbage (Brassica pekinensia L) at Giant Extra Botany Square in Bogor City . Data were analyzed descriptively and quantitatively with marketing margin, farmer's share and R/C Ratio analysis. Primary data collection was taken from interview with Giant Extra’s management by purposive method, while interview to supplier and farmer used snowball sampling method. The results showed that the marketing efficiency of leaf vegetables in Giant Extra Botanical Square Bogor City, based on marketing margin analysis obtained the largest margin value on Chinese White Cabbage (Brassica pekinensia L) commodity amounting to Rp 20.450. Suppliers get the greatest benefits on commodities of spinach, Chinese Green Cabbage and kale. The highest farmer's share was obtained by farmers in lettuce head commodities by 69.6%. The highest R/C ratio was obtained by Chinese White Cabbage commodity at 1.60Keywords: marketing efficiency, leavy vegetables, modern market

scholarly journals ANALISIS PEMASARAN KOPI ARABIKA ( Caffea arabica ) (Studikasus: Desa SitinjoII, Kecamatan Sitinjo, Kabupaten Dairi)

2019 ◽  
Vol 1 (2) ◽  
pp. 36
Author(s):  
Ester Megawati Boang Manalu ◽  
Khairul Saleh ◽  
Faoeza Hafiz Saragih
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Marketing Channel ◽  
Clear Picture ◽  
Stratified Random Sampling ◽  
Arabica Coffee ◽  
Purposive Sampling ◽  
Marketing Efficiency ◽  
The Village ◽  
Final Consumer

<p><strong><em> </em></strong></p><pre>ABSTRACT</pre><pre>               Considering the importance of arabica coffee commodity for farmers, a clear picture of arabica coffee marketing channel from producer farmer to final consumer (Merchant) is needed so that the profit can be equally distributed. This study aims to determine the marketing channel, margin, marketing efficiency of arabica coffee in the village of Sitinjo II, Sitinjo Subdistrict, Dairi Regency. The method used is proportionate stratified random sampling as much as 50 farmers while collecting merchant samples taken by census method that is as much as 5 traders and for the factory is taken as many as 2 factories with Purposive sampling method. The results showed that there are two channels of arabica coffee marketing at the location of research that is, the first channel starts from the farmer to the factory in the village Sitinjo II Sitinjo District. The second channel starts from the farmers, the collecting merchant proceeds to the factory in the village of Sitinjo II, Sitinjo Subdistrict. The biggest marketing margin is RP.4.000 found on channel II and the more efficient channel is on channel I with an efficiency value of 7.51%.</pre><p> </p>

scholarly journals ANALISIS USAHA DAN PEMASARAN GULA SEMUT DI DESA HARGOTIRTO, KECAMATAN KOKAP, KABUPATEN KOKAP

2019 ◽  
Vol 16 (1) ◽  
pp. 74
Author(s):  
Mega Nugraheni Apriza Putri ◽  
Raden Kunto Adi ◽  
Isti Khomah
Keyword(s):  
Cost Benefit ◽  
Marketing Channel ◽  
Snowball Sampling ◽  
Brown Colour ◽  
Business Analysis ◽  
Marketing Efficiency ◽  
The Cost ◽  
Benefit Cost ◽  
Descriptive Method ◽  
Made In

Gula semut adalah produk inovatif dari pengolahan nira kelapa dalam bentuk bubuk atau butiran bewarna kuning sampai cokelat. Sebanyak 433.820 kg produksi gula semut dibuat di Desa Hargotirto. Penelitian bertujuan untuk menganalisis pendapatan usaha, pola saluran pemasaran, biaya, keuntungan, marjin pemasaran, dan efisiensi pemasaran secara ekonomi masing-masing saluran pemasaran di Desa Hargotirto. Metode dasar yang digunakan adalah metode deskriptif analisis. Metode penentuan lokasi secara <em>purposive</em> di Desa Hargotirto, Kecamatan Kokap, Kabupaten Kulon Progo. Metode pengambilan responden secara random dengan teknik undian sejumlah 93 responden. Pengambilan responden saluran pemasaran dengan <em>snowball sampling</em>. Analisis data yang digunakan dalam menghitung analisis usaha dan pemasaran untuk mengetahui biaya, penerimaan, pendapatan usaha, biaya pemasaran, keuntungan pemasaran, dan marjin pemasaran. Hasil penelitian menunjukkan rata-rata penerimaan sebesar Rp51.366,22, biaya total sebesar Rp25.401,16, danrata-rata pendapatan sebesar Rp25.959,05. Terdapat tiga pola saluran pemasaran di Desa Hargotirto. Total biaya pemasaran masing-masing saluran pemasaran yaitu Rp5.845,30, Rp5.374,72, dan Rp3.407,73. Total keuntungan pemasaran masing-masing saluran pemasaran yaitu Rp7.640,39, Rp7.343,56, dan sebesar Rp9.960,95. Total marjin pemasaran pada masing-masing saluran yaitu Rp6.636,36, Rp5.000,00, dan Rp4.849,91. Nilai <em>farmer’s share</em> untuk masing-masing saluran pemasaran yaitu 72,35%, 77,99%, dan 78,20%<strong>.</strong><br /><p><strong><br /></strong></p><p><em>Crystal coconut sugar is an innovative product from processing coconut palm in the powder or granular form that have</em><em> </em><em>a</em><em> </em><em>yellow to brown colour.</em><em> </em><em>A total of 433,820 kg of crystal coconut sugar made in Hargotirto Village.</em><em> </em><em>The aim of this research is to </em><em>analyse</em><em> the cost, revenue, income, marketing cost, benefit cost</em><em>, </em><em>marginal marketing, and marketing efficiency economically </em><em>in</em><em> Hargotiro Village</em><em>.</em><em> </em><em>The method applied is the descriptive method. The sample area is chosen on purposive sampling. The sample of producent is taken by random and take 93 sample. The method of take snowball sampling marketing channel respondents. The data analysis used is the cost analysis, revenue, income, marketing cost, benefit cost, and marginal marketing. The result of the research business analysis shows that are total rate revenue of crystal coconut sugar Rp51</em><em>,</em><em>360</em><em>.</em><em>22. </em><em>T</em><em>hat are three pattern of marketing channel of crystal coconut sugarin Hargotirto Village</em><em>.</em><em> Total benefit for </em><em>each marketing channel is</em><em> Rp7</em><em>,</em><em>640</em><em>.</em><em>39, Rp7</em><em>,</em><em>343</em><em>.</em><em>56, and Rp9</em><em>,</em><em>960</em><em>.</em><em>95. Total Marginal marketing for </em><em>each marketing channel is</em><em> Rp6.636,36, Rp5.000,00, and Rp4.840,91. Farmer’s share for each marketing channel is 72,35%, 77,99%, and 78,20%.</em></p><p><strong><br /></strong></p><strong></strong><em></em>

Analisis Efisiensi Pemasaran Tempe (Studi Kasus di Sentra Produksi Tempe Sanan, Kelurahan Purwantoro, Kecamatan Blimbing, Kota Malang)

2019 ◽  
Vol 6 (01) ◽  
pp. 57-67
Author(s):  
Maria Christina Sarkol ◽  
Lisa Kurniawati ◽  
Sari Perwita
Keyword(s):  
Sampling Method ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Dominant Factor ◽  
Selling Price ◽  
Snowball Sampling ◽  
The Third ◽  
Marketing Process ◽  
Marketing Efficiency

Tempeh industry is a typical household business that requires little investment and has few workers. Efficient marketing could optimize the income of tempeh’s producers. This research aims to understand the marketing efficiency and factors that affect the purchasing margin of tempeh in selected areas. This research will study the value of farmer’s share and the marketing margin of tempeh to evaluate the commerce efficiency. The sampels are the producers and sellers. 58 tempeh’s producers are selected by the simple random sampling method. The sellers, on the other hand, are chosen using the snowball sampling, a technique that tracks down the marketing process. The variable studied in the  research are as follows: 1) producer’s tempeh’s selling cost, 2) tempeh’s selling price on commercial institution, 3) marketing cost, 4) total amount of sold products, 5) numbers of  marketing  institution  where the  product  passes,  6)  the  marketing margin, 7) the farmer’s share, and 8) marketing efficiency. The research finds three marketing channels on the case study areas. The first channel is from the producers to tempeh. The second channel is form producers to retailers to consumers. The third channel is from producers to peddlers to consumers. By using the farmer’s share, the calculation of commerce efficiency. The leading cause is the lack of middlemen. Moreover, the double regression analysis show the retailers tempeh selling cost (X4) to be the dominant factor in the marketing margin of tempeh.

scholarly journals COMMERCIAL VEGETABLE SUPPLY CHAINS IN THE TRADITIONAL MARKET OF BOGOR CITY THAT GIVE TO FARMERS

2019 ◽  
Vol 9 (2) ◽  
Author(s):  
Himmatul Miftah ◽  
Arti Yoesdiarti ◽  
Tiara Dewi Soka
Keyword(s):  
Supply Chain ◽  
Supply Chains ◽  
Sampling Method ◽  
Snowball Sampling ◽  
Purposive Sampling ◽  
Traditional Market ◽  
Share Value ◽  
Selection Of

The price gap between farmers and retailers in commercial vegetables like spinach, tomatoes, potatoes and shallots in Bogor City was predicted as a result from the high trading margin. The research aims to analyze income, margin and farmer share obtained by commercial vegetable supply chain actors in Bogor City. The study was conducted in March - October 2017 at the Bogor Traditional Market and the Jambu Traditional Market. The selection of respondents used the purposive sampling and snowball sampling method. Result shows that the R / C ratio of farmers is lower than that of traders. The R/C ratio received by farmers is 1,48, while that received by traders is 2,64. The average Farmer Share (41,2%) is lower than the seller share (58,8%). The average marketing margin is Rp 14,576.5. The supply chain that take side to farmers regarding to the value of R/C, the total margin and the farmer's share value are found in potato commodities because it has a higher R / C ratio than traders, higher farmer shares than traders, and trading margin that lower than the three other commodities compared

scholarly journals Short Communication: Phenotypic diversity of male Burgo chicken from Bengkulu, Indonesia

2019 ◽  
Vol 20 (2) ◽  
pp. 532-536
Author(s):  
JOHAN SETIANTO ◽  
SUTRIYONO SUTRIYONO ◽  
HARDI PRAKOSO ◽  
BASYARUDDIN ZAIN ◽  
RIFKY ADWIYANSYAH ◽  
...  
Keyword(s):  
Direct Observation ◽  
Random Sampling ◽  
Sampling Method ◽  
Short Communication ◽  
Phenotypic Diversity ◽  
Gallus Gallus ◽  
Snowball Sampling ◽  
Red Junglefowl ◽  
The City ◽  
High Diversity

Abstract. Setianto J, Sutriyono, Prakoso H, Zain B, Adwiyansyah R, Amrullah AHK. 2019. Short Communication: Phenotypic diversity of male Burgo chicken from Bengkulu, Indonesia. Biodiversitas 20: 532-536. Burgo chicken is the result of a crossbreed of Red Junglefowl (Gallus gallus gallus) with Kampung chicken (Gallus domestica). This study aimed to describe the diversity of colors found in male Burgo chickens. The study was conducted in the city of Bengkulu, Indonesia. The method used in this study was a direct observation of the 50 male chickens on the breeders. The breeders belonging to the Burgo chicken community were determined by random sampling method. The breeders who did not join the community were determined by the snowball sampling method. This method was carried out because the presence of breeders who keep Burgo chickens was unknown. The data in this study consisted of the color of chest feathers, neck feathers, wing feathers, tail feathers, saddle feathers, and the number of wing and tail feathers. The data obtained were analyzed descriptively. The number of colors ranges 4 to 11 with the high diversity is mainly found on the feathers of the chest, neck and, saddle.

ANALISIS EFISIENSI PEMASARAN BUDIDAYA RUMPUT LAUT (Eucheuma Cottonii) DI KABUPATEN SUMENEP

2017 ◽  
Vol 4 (2) ◽  
pp. 11
Author(s):  
Doni Ferdiansyah
Keyword(s):  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Profit Margins ◽  
Channel Efficiency ◽  
Marketing Efficiency ◽  
Total Profit ◽  
Exchange Function ◽  
Margin Analysis

This research was conducted at the Central Pakandengan District of Bluto Sumenep, with the aim of: (1) determine the marketing channels and marketing functions, (2) calculate the amount of marketing and profit margins, (3) calculate the percentage level of marketing efficiency at each institution seaweed marketing. Sampling method on farmers is done by using simple random sampling number of 30 respondents and sample marketing agencies using snowball sampling, whereas the method of analysis using the marketing margin analysis, marketing distribution, farmer's share and marketing efficiency. The results show that the first discussion, the marketing channel in the Middle Pekandengan village there are two channels, namely farmer - traders - wholesalers - enterprises and farmers - traders - companies. Marketing functions performed by each agencymarketing is exchange function which consists of sales and purchases, as well as physical function consists of drying, storage, packaging and transport. Second, marketing and profit margins every marketing agencies in each marketing channel is the first marketing channels total marketing margin is Rp. 10,500/kg and the total profit was Rp. 10,250/kg, while the marketing channel II total marketing margin is Rp. 6,000/kg and the total profit was Rp. 5,850/kg. Third, based on the percentage level of efficiency is <50% means it efficiently. I value marketing channel efficiency by 2.08% while the value of the second marketing channel efficiency of 0.83% .

scholarly journals Community Participation in the Alleviating Program of Street Children in Semarang City

2017 ◽  
Vol 4 (2) ◽  
pp. 231
Author(s):  
Hesti Lestari
Keyword(s):  
Community Participation ◽  
Street Children ◽  
City Government ◽  
Capital City ◽  
Central Java ◽  
Road Users ◽  
The People ◽  
The Individual ◽  
The Cost ◽  
The City

Semarang city is the capital city of Central Java province that became the fifth largest city in Indonesia. Because of the progress the city is then not a few people who come to the city to seek their fortunes. According to source from news.okezone.com state that the community who came to Semarang mostly from Demak Regency, Kendal Regency, and Semarang Sub-District. The community comes to Semarang city one of which is the existence of street children. Street children are children who are most the time they use to the streets or other public places are good for a living or hang around. The majority of street children in the city of Semarang have been experiencing dropouts, caused by the limitations of the cost be a factor driving the street children take to the streets, and also the poverty factor that resulted in all members of the family are falls and street to meet the necessities of life. The results of the research conducted in the field researchers indicates that public participation Semarang against street children is immense, as seen from research done to road users in the area of the city of Semarang, the majority of road users are reluctant to give money to beggars or street children. The Act is done because road users recognize that the activities of street children conducted in the street not become the responsibility of road users and not because of the desire of the individual itself. Other forms of participation that is often done with road users give money or buy merchandise sold street children due to a sense of sympathy and pity towards the existence of street children in the city of Semarang. Factors that encourage community participation includes: a) the availability of Regulations; b) cooperation with the private City Government; c) adequate human resources; d) facilities and infrastructure; and e) budget. While becoming a barrier to participation in the efforts for the people of alleviating street children are: a) the existence of Urbanization; b) high rates of Poverty; c) conditions and social change.

scholarly journals Efisiensi Pemasaran Sapi Potong di Kecamatan Takisung Kabupaten Tanah Laut Provinsi Kalimantan Selatan

2021 ◽  
Vol 2 (1) ◽  
pp. 17
Author(s):  
Yusuf Azis ◽  
Ibnu Husin
Keyword(s):  
Beef Cattle ◽  
Sampling Method ◽  
Marketing Channel ◽  
Total Sample ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing System ◽  
Marketing Efficiency ◽  
Marketing Margins

Takisung District is one of the centers for beef cattle in Tanah Laut Regency. In creating an efficient and profitable marketing system for both farmers and consumers, farmers must choose short marketing channels. This study aims to identify the shape of the beef cattle marketing channel, determine the costs, benefits, margins, and farmer's share, and the marketing efficiency received by beef cattle producers. This research was conducted in Takisung District, Tanah Laut Regency. The sample villages were chosen deliberately, namely the three villages with the highest number of farmers (Source Makmur Village, Takisung Village, and Gunung Makmur Village). The sample of farmer respondents in each village was chosen randomly in proportion, with a total sample of 30 farmers. To select local traders and cutting traders, the snowball sampling method was used. The study was conducted from March to May 2020. The results showed that there were 4 forms of beef cattle marketing channels, namely Channel I (breeders – consumers), Channel II (breeders – slaughterers-consumers), Channel III (breeders – local traders – consumers), and Channel IV (breeders – local traders – slaughterers – consumers). Furthermore, costs, profits, margins, and farmer's share per head of cattle as well as marketing efficiency for each marketing channel, namely channel 1 with costs, profits, and marketing margins of Rp.0 and farmer's share get 100% results. Channel 2 with a cost of Rp. 570,000, a profit of Rp. 4,950,000 and a margin of Rp. 5,520,000 and a farmer's share with a yield of 73.74%. Furthermore, channel 3 with a cost of Rp.243,000, a profit of Rp.457,000, and a margin of Rp.700,000, and farmer's share obtained a yield of 95.39%. Finally, channel 4 with a cost of Rp. 1,766,000, a profit of Rp. 5,124,000 and a margin of Rp. 5,920,000 and farmer's share getting 71.84% results. Economically, beef cattle marketing can be said to be relatively efficient in all marketing channels. The most efficient marketing channels are channel 1 and channel 3.

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