scholarly journals Development of Environmental Education through the Adiwiyata Program (Study at: SDN Tlogosari Kulon 03 Semarang, Indonesia)

2019 ◽  
Vol 125 ◽  
pp. 02016
Author(s):  
Susena ◽  
Aziz Nur Bambang ◽  
Sri Mulyani
Keyword(s):  
Environmental Education ◽  
Everyday Life ◽  
Learning Strategies ◽  
Development Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Qualitative And Quantitative ◽  
Descriptive Research ◽  
Internal And External Factors ◽  
At Home

This study was designed to describe the implementation of environmental education through the Adiwiyata program at SDN Tlogosari Kulon 03 Semarang. This type of research is descriptive research with qualitative and quantitative. The method used to develop a development strategy by taking into account internal and external factors using a SWOT analysis. SDN Tlogosari Kulon 03 Semarang has received 80.25% of the Adiwiyata component. The results of the IFAS and EFAS matrix can be seen that the IFAS score is -0.13 and the EFAS score is 0.05. Both matrix results show negative and positive values so plotting in the Grand Strategy matrix will depend on quadrant III. The strategy in quadrant III (W-O) is a priority that must be given the attention needed for a breakthrough to take advantage of existing opportunities to optimize weaknesses in the internal. Schools need to be considered about various parties, the community around the school and published at home so there is harmony between the value invested in the school, which is done at home and in the community. Teachers need to develop alternative learning strategies for environmental education that are applied through practice in everyday life so that it becomes habituation and civilization.

scholarly journals STRATEGI PENGEMBANGAN BADAN USAHA MILIK DESA (BUMDES) BERBASIS PERTANIAN DI KABUPATEN SUMBAWA BARAT

2019 ◽  
Vol 8 (2) ◽  
pp. 67
Author(s):  
Muhammad Nursan ◽  
Aeko Fria Utama FR
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Central Government ◽  
External Factors ◽  
Survey Method ◽  
Correlation Technique ◽  
Internal Factors ◽  
Instrument Validity ◽  
Internal And External Factors ◽  
Agriculture Development

One of the efforts to develop village economic in West Sumbawa Regency is to establish and develop Village Owned Enterprise (Bumdes) based on agriculture. The purpose of this research is to find out internal and external factors of Bumdes based on agriculture; and formulating strategies for developing Bumdes based on agriculture in West Sumbawa Regency. This research was conducted in West Sumbawa Regency. 40 respondents were selected by purposive sampling. This research method is survey method. The instrument validity test was carried out with the Pearson Product Moment correlation technique, and for the reliability test with the Cronbach Alpha formula. Data collected were analysed using SWOT analysis. The results show that internal factors in the form of the main strength of Bumdes based on agriculture is the business managed by Bumdes serving the basic needs of community, while the main weakness is the capacity of managers managing Bumdes still lacking, and the absence of marketing networks. For external factors, the main opportunities of Bumdes based on agriculture are the support of local and central government regulations, the area and potential of agriculture can be developed optimally as well as the development and expansion of agricultural businesse, while the main threats of Bumdes are the lack of community participation in Bumdes activities. Results of  SWOT analysis, the strategy Bumdes based on agriculture in West Sumbawa Regency can be done using the W-O (Weakness-opportunity) strategy, which is a strategy that minimizes the weaknesses that are owned to seize opportunities. Keywords: Analysis. SWOT, Agriculture, Development Strategy, Village Owned Enterprise, West Sumbawa Regency

Usulan strategi pengelolaan sampah padat di TPA Burangkeng Bekasi dengan pendekatan SWOT dan AHP

2021 ◽  
Vol 19 (2) ◽  
pp. 383-391
Author(s):  
Dino Rimantho ◽  
Marlina Tamba
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Strategy Formulation ◽  
Planning Strategy ◽  
The Development Strategy ◽  
A Priority ◽  
Internal And External Factors ◽  
Hierarchy Process

Penetepan strategi pengelolaan sampah dilakukan sebagai upaya untuk mengurangi laju timbulan sampah di TPA Burangkeng Kabupaten Bekasi. Tujuan penelitian ini adalah mengidentifikasi faktor internal dan eksternal yang menjadi kekuatan, kelemahan, peluang dan ancaman bagi TPA Burangkeng, kemudian merumuskan alternatif strategi pengembangannya. Metode penelitian menggunakan analisis SWOT (Strength, Weakness, Opportunity, Threath) dan AHP (Analitical Hierarchy Process). Berdasarkan hasil analisis SWOT terhadap faktor internal dan eksternal TPA Burangkeng, diperoleh alternatif strategi bagi pengembangan kebijakan operasional, yakni strategi perencanaan SDM, strategi perbaikan metode dan teknologi, serta strategi pengadaan sarana dan alat. Hasil perumusan strategi dari analisis SWOT tersebut kemudian ditentukan prioritasnya dengan menggunakan AHP. Berdasarkan hasil penelitian dengan metode AHP diketahui kriteria utama yang perlu diperhatikan dalam pengembangan adalah kriteria teknologi dengan bobot prioritas sebesar 0,371, dan sub-kriteria untuk pencapaian teknologi adalah melalui inovasi pengelolaan dengan bobot sebesar 0,325. Sehingga strategi pengembangan yang didapat adalah melalui strategi perbaikan metode dan teknologi pengelolaan, dengan bobot prioritas sebesar 0,540.ABSTRACTThe determination of a waste management strategy is carried out as an effort to reduce the rate of waste generation in the TPA Burangkeng, Bekasi Regency. The purpose of this research is to identify internal and external factors which are the strengths, weaknesses, opportunities and threats of TPA Burangkeng, then formulate alternative development strategies. The research method uses SWOT analysis (Strength, Weakness, Opportunity, Threath) and AHP (Analytical Hierarchy Process). Based on the results of the SWOT analysis on the internal and external factors of the Burangkeng TPA, an alternative strategy was obtained for the development of operational policies, namely the HR planning strategy, the strategy for improving methods and technology, and the strategy for the procurement of facilities and tools. The results of the strategy formulation from the SWOT analysis are then prioritized using AHP. Based on the results of research with the AHP method, it is known that the main criteria that need to be considered in development are technology criteria with a priority weight of 0.371, and the sub-criteria for technological achievement is through management innovation with a weight of 0.325. Thus, that the development strategy obtained is through a strategy to improve management methods and technology, with a priority weight of 0.540.

scholarly journals Development Strategy of Taman Wisata Alam (TWA) Angke Kapuk, Penjaringan, North Jakarta

2019 ◽  
Vol 006 (02) ◽  
pp. 173-182
Author(s):  
Rifqi Nur Amali ◽  
Keyword(s):  
Decision Making ◽  
Data Analysis ◽  
Development Strategy ◽  
Sampling Technique ◽  
External Factors ◽  
Secondary Source ◽  
Descriptive Research ◽  
Internal And External Factors ◽  
Analysis Of Swot ◽  
Interview Questionnaire

The research was implemented in Taman Wisata Alam Angke Kapuk, North Jakarta on February - March 2016. The purpose of this research were to know and analyze: (1) profile of Taman Wisata Alam Angke Kapuk, (2) the existing internal and external factors of Taman Wisata Alam Angke Kapuk, (3) the proper development strategy and management based on the analysis of SWOT. Research methodology utilized in this study include; descriptive research design, quantitative and qualitative type of data, primary and secondary source of data, incidental sampling technique, data collection using an observation, interview, questionnaire completion and documentation, and likert scale to measure the degree of visitors statement and opinion. Data analysis using SWOT and decision making using grand strategy matrix. The results revealed that the coordinate is at (0.72;1), which also means that it lies at Quadrant I. The findings showed that the suitable development strategy for Taman Wisata Alam Angke Kapuk of the current condition is the aggressive strategy or SO strategy by making use all of strenghts to reach all possible opportunities.

scholarly journals ANALISIS DAN STRATEGI PENGEMBANGAN USAHATANI SAYURAN PRIMA DI KOTA SAMARINDA (Analysis and Development Strategy of Prima Vegetable Farming in Samarinda City)

2018 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
DANIEL MUTAQQIEN ◽  
SITI BALKIS ◽  
MURSIDAH MURSIDAH
Keyword(s):  
Data Analysis ◽  
Development Strategy ◽  
Production Cost ◽  
Swot Analysis ◽  
External Factors ◽  
Vegetable Farming ◽  
Internal And External Factors ◽  
Farmer Income ◽  
Planting Season

The aims of this research were to know (1) the production cost and farmer income from prima vegetable farming (2) the (R/C) prima vegetable farming ratio, (3) the internal and external factors which are influential towards prima vegetable farming. This research was conducted from March to Mei 2017, at Samarinda City, Districts of North Samarinda and Loa Janan Ilir. The subjects of this research were the farmers who had certificate of Prima 3 from OKKPD of East Borneo Province. The methods of data analysis are cost and profit, R/C ratio, and SWOT analysis. The average of production cost was IDR48,301,444.74 planting season (ps)-1 ha-1 and the average of revenue was IDR14,000,000.00 ps-1 or IDR88,888,888.89 ps-1 ha-1. The average of profit was IDR6,443,647.45 ps-1 or  IDR40,587,444.15 ps-1 ha-1. The R/C ratio was 1.84 that meant prima vegetable could be developed because the R/C > 1. Agresive strategy could be used to develop the prime vegetable farming.

scholarly journals STRATEGI PENGEMBANGAN KERIPIK JAMUR TIRAM PUTIH DI KECAMATAN RIMBO BUJANG KABUPATEN TEBO (Studi Kasus Home Industry Fiisa Group).

2020 ◽  
Vol 4 (2) ◽  
pp. 92
Author(s):  
Asminar Asminar ◽  
Ayu Alda Vera ◽  
Asnawati Is
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Oyster Mushroom ◽  
Survey Method ◽  
Use Of Technology ◽  
The Development Strategy ◽  
Marketing Area ◽  
Internal And External Factors

ABSTRAK             Jamur tiram putih merupakan salah satu jenis jamur yang banyak dikonsumsi oleh masyarakat. Penelitian ini dilaksanakan pada 10 Desember  2018 sampai 10 Januari 2019 dengan tujuan untuk mengetahui faktor internal dan eksternal dalam mengembangkan usaha keripik jamur tiram putih serta mengetahui strategi pengembangan keripik jamur tiram putih di Desa Rimbo Mulyo Kecamatan Rimbo Bujang Kabupaten Tebo.            Metode penelitian yang digunakan adalah metode survey, yaitu pada Home Industry Keripik Jamur Tiram Putih Fiisa Group di Desa Rimbo Mulyo Kecamatan Rimbo Bujang Kabupaten Tebo. Penelitian ini menggunakan Analisis SWOT.Hasil penelitian menunjukkan bahwa Faktor internal (kekuatan dan kelemahan) yang dimiliki oleh Home Industry Keripik Jamur Tiram Putih Fiisa Group di Desa Rimbo Mulyo Kecamatan Rimbo Bujang Kabupaten Tebo adalah kekuatan berupa sumber modal sendiri, tenaga kerja sangat mudah ditemukan dan modal awal terjangkau dan kelemahannya berupa tidak adanya investasi dari pihak lain, produksi tidak menentu, dan oembukuan dilakukan setiap tahun. Sedangkan faktor eksternal adalah peluang berupa bahan baku yang tersedia, belum adanya pesaing dari produk yang sama, keiutsertaan dalam pameran dan ancamannya berupa pesaing dari produk lain, kurangnya kegiatan promosi/iklan, kurangnya mesin/alat yang digunakan, dan image jamur tiram putih yang masih asing. Strategi pengembangan pada Home Industry Keripik Jamur Tiram Putih Fiisa Group adalah Peningkatan  modal dengan cara penambahan investasi atau pinjaman dari pihak lain, memperluas daerah pemasaran, pelatihan manajemen kepada pemilik usaha yang dilakukan secara berkelanjutan agar usaha berkembang, memanfaatkan modal yang ada untuk menambah produksi untuk menguasai pasar ketika belum adanya pesaing dari produk yang sama, menciptakan varian rasa baru keripik jamur tiram putih, memperluas pangsa pasar, mempertahankan kualitas produk, meningkatkan iklan/promosi, mengadakan kerjasama dengan pedagang lain dalam hingga luar wilayah, pengoptimalan penggunaan mesin/alat teknologi.Kata Kunci :      Analisis SWOT, Home Industry, Keripik Jamur Tiram Putih.    ABSTRACT             White oyster mushroom is a type of mushroom that is widely consumed by the public. This research was conducted on December 10, 2018 to January 10, 2019 with the aim of knowing internal and external factors in developing white oyster mushroom chips business and knowing the development strategy of white oyster mushroom chips in Rimbo Mulyo Village, Rimbo Bujang District, Tebo Regency.            The research method used is a survey method, namely the Home Industry Fiisa Group White Oyster Mushroom Chips in Rimbo Mulyo Village, Rimbo Bujang District, Tebo Regency. This study uses a SWOT analysis.            The results showed that the internal factors (strengths and weaknesses) possessed by the Fiisa Group's White Oyster Mushroom Chips Home Industry in Rimbo Mulyo Village, Rimbo Bujang District, Tebo Regency are strengths in the form of their own source of capital, labor is very easy to find and affordable initial capital and weaknesses are there is no investment from other parties, production is uncertain, and bookkeeping is carried out annually. While external factors are opportunities in the form of available raw materials, the absence of competitors from the same product, participation in exhibitions and threats in the form of competitors from other products, lack of promotional / advertising activities, lack of machines / tools used, and the image of white oyster mushrooms that are still foreign. The development strategy for the Fiisa Group's White Oyster Mushroom Chips Home Industry is increasing capital by increasing investment or loans from other parties, expanding the marketing area, training management for business owners that are carried out in a sustainable manner so that businesses develop, utilizing existing capital to increase production to control market when there are no competitors of the same product, creating new flavors of white oyster mushroom chips, expanding market share, maintaining product quality, increasing advertising / promotion, establishing cooperation with other traders within and outside the region, optimizing the use of technology machines / tools. Keywords: SWOT analysis, Home Industry, White Oyster Mushroom Chips

Business Development Strategy on Laundry Cleaning Shoes in Bogor City (Case Study: Step'nShu Shoes Treatment)

2021 ◽  
Vol 8 (4) ◽  
pp. 278-292
Author(s):  
Galih Arcadia ◽  
Netti Tinaprilla ◽  
Arief Safari
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Service Industry ◽  
Sampling Technique ◽  
External Factors ◽  
Success Factor ◽  
Analysis Tool ◽  
Strategy Formulation ◽  
Alternative Strategies ◽  
Internal And External Factors

The shoe laundry business is one type of MSMEs in the fashion sector which is included in the creative service industry. The demand for the shoe laundry business is increasing, especially for students, workers as well as busy housewives. Shoe laundry services are an alternative to save time and energy. To be able to maintain existence in achieving the goals of a business unit, a development strategy needs to be done. This study aims to identify internal and external factors, analyze the factors that influence the Step'nShu laundry development strategy and determine the formulation of a development strategy. The sampling technique was using purposive sampling method. The number of respondents was 5 respondents who are owners, employees, fashion experts. The research was conducted using the key success factor analysis tool, IFE, EFE to analyze internal and external factors of the Step'nShu Laundry Shoes, IE matrix to see where Step'nShu's position, SWOT to map alternative strategies and QSPM to formulate strategic priorities. Based on the research results, The strategy formulation results from the SWOT analysis resulted in eight alternative strategies, namely utilizing social media and education about shoe laundry, clarifying the positioning of the Step'nShu Laundry Shoes, more active and consistent promotion, better employee recruitment, studying competition with similar services, holding events regarding socialization of shoe hygiene, using the latest shoe washing technology tools and planning to open new branches. The QSPM analysis produces the main priority strategy, namely promotions that are carried out more actively and consistently. Keywords: development strategy, EFE, IFE, SWOT, QSPM.

scholarly journals Strategi Pengembangan Obyek Wisata Goa Tengkorak Batu Kajang sebagai Atraksi Pariwisata

2020 ◽  
Vol 4 (1) ◽  
pp. 63-72
Author(s):  
Ranti Rustika
Keyword(s):  
Natural Resources ◽  
Development Strategy ◽  
Swot Analysis ◽  
Tourism Development ◽  
External Factors ◽  
The Other ◽  
Tourist Attraction ◽  
Human Skull ◽  
Expert Team ◽  
Internal And External Factors

 This study aims to identify internal and external factors that support and hold up the development of attractions in Goa Tengkorak. This Study also aims to describe a strategy for tourism development Goa Tengkorak by using SWOT analysis. The method used in this study was descriptive qualitative method.The results showed thatthe supporting factor in developing Goa Tengkorak is the human skull in the cavewhich is a unique attraction and this location near another tourist attraction have chance to be sustainable tourism. On the other side, the inhibitors factor in developing Goa Tengkorak is there is no expert team of who conduct regular maintenance of the skulls in the cave and the weakness of regulation to managing Goa Tengkorak. Referring to these factors, a suitable development strategy for the Goa Tengkorak is to re-organize the "Bontang" tradition, maximizing promotion by utilizing technology, utilizing natural resources and arts to produce souvenirs of Goa Tengkorak. Keywords: Development Strategy, Goa Attraction, SWOT analysisABSTRAK Tujuan dari penelitian adalah mengidentifikasi faktor-faktor pendukung dan penghambat dari segi internal dan eksternal dalam pengembangan objek wisata Goa Tengkorak dan mendeskripsikan strategi bagi pengembangan dalam wisata Goa Tengkorak dengan menggunakan analisis SWOT. Metode penelitian yang digunakan adalah metode deskriptif kualitatif. Hasil penelitian menunjukkan bahwa faktor pendukung dalam mengembangkan objek wisata Goa Tengkorak adalah atraksi wisata yang unik yaitu tengkorak manusia yang ada didalam goa dan lokasi objek wisata yang berdekatan dengan objek wisata lain berpeluang menjadi objek wisata yang berkelanjutan. Disisi lain, faktor penghambat dalam mengembangkan objek wisata Goa Tengkorak yaitu belum ada tim ahli yang melakukan perawatan secara berkala terhadap tengkorak-tengkorak yang ada didalam goa dan lemahnya regulasi dalam mengelola objek wisata tersebut. Mengacu pada faktor-faktor tersebutstrategi pengembangan yang cocok untuk obyek wisata Goa Tengkorak adalah menyelenggarakan kembali tradisi “Bontang”, memaksimalkan promosi dengan memanfaatkan teknologi yang ada, pemanfaatan kekayaan alam dan seni untuk menghasilkan cinderamata khas obyek wisata Goa Tengkorak. Kata Kunci: Strategi Pengembangan, Obyek Wisata Goa, analisis SWOT

scholarly journals STRATEGI PENGEMBANGAN PORANG (AMORPHOPHALUS MUELLERI) DI PROVINSI BANTEN

2020 ◽  
Vol 4 (2) ◽  
pp. 77-92
Author(s):  
Yunia Rahayuningsih
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Forest Products ◽  
External Factors ◽  
Initial Growth ◽  
Export Demand ◽  
Literature Study ◽  
Internal Factors ◽  
Internal And External Factors ◽  
Privately Owned

Porang (Amorphophallus muelleri) adalah umbi-umbian penghasil pati yang memiliki banyak kegunaan yang termasuk dalam jenis HHBK. Porang di Provinsi Banten banyak ditemukan di lahan hutan rakyat maupun hutan negara, namun sejauh ini belum dikembangkan dengan baik. Oleh karena itu penelitian ini dilakukan dengan tujuan untuk memperoleh informasi mengenai faktor internal dan eksternal yang mempengaruhi perkembangan porang dan memperoleh strategi pengembangan porang. Penelitian ini dilakukan wilayah Provinsi Banten pada bulan Agustus-September 2020. Responden diambil secara sengaja yakni para pakar yang memahami tentang perkembangan porang di Provinsi Banten. Data dikumpulkan melalui wawancara, kuesioner, dan studi pustaka. Data yang diperoleh kemudian diolah dan dianalisis dengan analisis SWOT. Hasil penelitian menunjukkan bahwa yang termasuk faktor internal utama (kekuatan dan kelemahan) adalah dapat tumbuh di bawah naungan (0,70) dan pertumbuhan awal lama (0,70). Yang termasuk faktor eksternal  utama (peluang dan ancaman) adalah kebutuhan ekspor masih sangat tinggi (0,79) dan jumlah bandar masih terbatas (0,72). Strategi yang terbaik untuk mengembangkan porang di Provinsi Banten adalah dengan memanfaatkan kekuatan dan peluang yang ada (strategi SO), melalui kemitraan dan kegiatan penyuluhan.   Porang (Amorphophallus muelleri) is a non-wood forest products (NTFPs) in the form of tuber producing starch that has many uses. In Banten Province, porang grow at privately owned forests and state forest  but so far has not been well developed. Therefore, this study was done in order to get information about internal and external factors that affecting porang development and to get development strategy of porang. The research was conducted at Banten Province in August to September 2020. Data were collected through interviews using questionnaires and literature study. The data obtained were then processed and analyzed using SWOT analysis. The results showed that the main internal factors (strengths and weaknesses) were able to grow under the shade (0,70) and long initial growth (0,70). While main external factors (opportunities and threats) are export demand is still very high (0,79) and the number of ports is limited (0,72). The best strategy to develop porang in Banten Province is SO Strategy which is optimized the strength and opportunities factors through establishment of partnership between farmers and traders, and extension activities.

scholarly journals STRATEGI PENGEMBANGAN BANJIR KANAL BARAT SEBAGAI DAYA TARIK WISATA DI KOTA SEMARANG

2018 ◽  
Vol 17 (1) ◽  
pp. 64
Author(s):  
Kismartini Kismartini ◽  
Hendra Kurniawan ◽  
Septi Anjani Putri Dwika
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Tourism Destination ◽  
Alternative Strategies ◽  
Tourist Destinations ◽  
The Development Strategy ◽  
Destination Area ◽  
Internal And External Factors

The number of tourists visiting Semarang City is increasing significantly year by year. However, this increase is not accompanied by an improvement in the quantity and the quality of tourist destinations in Semarang. Banjir Kanal Barat area is one of the potential tourist destinations in Semarang, but so far the existing facilities in this area are very limited. In addition, there is no any tourism activities which can be done even. Moreover, this area tends to be very unattractive. This study aims to analyze the development strategy of Banjir Kanal Barat (BKB/western canal) as an interesting tourism destination by analyzing internal and external factors. The data were analyzed descriptively qualitative to determine BKB's development strategy through SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The results of this study formulated 10 (ten) alternative strategies for the development of Banjir Kanal Barat as a tourism destination area. The three best alternative choices are: (1) creating tourist facilities which can be enjoyed by the community, (2) developing special water attractions, (3) inviting investors and cooperating with various parties.

scholarly journals Analysis of Internal and External Factors to Design a Tabuik Festival Development Strategy in West Sumatera

2021 ◽  
Vol 5 (2) ◽  
pp. 134
Author(s):  
Rilla Rianty ◽  
Wina Asty
Keyword(s):  
Development Strategy ◽  
Quantitative Methods ◽  
Mixed Model ◽  
Swot Analysis ◽  
Cultural Tourism ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
Factors Analysis ◽  
West Sumatra ◽  
Internal And External Factors

In the Calendar of Event (COE) launched by the Ministry of Tourism on August 14, 2019, it was noted that the Province of West Sumatra had 3 (three) flagship events, and as in previous years, the Tabuik Festival was not one of them. The Tabuik Festival is a very unique cultural tourism attraction, but as tourism advances in Indonesia, the Tabuik Festival is increasingly lagging. The purpose of this study is to find better development strategies through internal and external factor analysis (IE Factors analysis). This study uses a combination of qualitative and quantitative methods (mix method) with an unbalanced mixed model (concurrent embedded) with a quantitative approach as the primary method. To produce the formulation of the Tabuik Festival development strategy, Strength, Weakness, Opportunity, and Threat (SWOT) analysis is used. Qualitative data collection techniques were carried out through interviews, observations, documentation, and literature studies, while quantitative data were collected using a questionnaire. The results of the study obtained a score with a fairly good category, but in some analyses of internal and external indicators obtained results conflicting with the lowest score so that it can be a threat and weakness. From the results of this analysis, it can be concluded that the Tabuik Festival requires a development strategy to maximize its potential so that it can become one of the leading cultural tourism in West Sumatra.

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