scholarly journals Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure

2005 ◽  
Vol 69 (4) ◽  
pp. 1-25 ◽  
Keyword(s):  
Medical Science ◽  
The Other ◽  
Common Theme ◽  
Professional Activities ◽  
New Information ◽  
The World ◽  
New Ideas ◽  
Made In ◽  
Scientific Achievements

My three-year term as editor of Journal of Marketing concludes with the October 2005 issue. On the basis of my interactions with various people in the marketing community, I believe that marketing science and practice are in transition, bringing change to the content and boundaries of the discipline. Thus, I invited some distinguished scholars to contribute short essays on the current challenges, opportunities, and imperatives for improving marketing thought and practice. Each author chose his or her topic and themes. However, in a collegial process, the authors read and commented on one another's essays, after which each author had an opportunity to revise his or her essay. The result is a thoughtful and constructive set of essays that are related to one another in interesting ways and that should be read together. I have grouped the essays as follows: •What is the domain of marketing? This question is addressed in four essays by Stephen W. Brown, Frederick E. Webster Jr., Jan-Benedict E.M. Steenkamp, and William L. Wilkie. •How has the marketing landscape (i.e., content) changed? This question is addressed in two essays, one coauthored by Jagdish N. Sheth and Rajendra S. Sisodia and the other by Roger A. Kerin. •How should marketing academics engage in research, teaching, and professional activities? This question is addressed in five essays by Debbie MacInnis; Leigh McAlister; Jagmohan S. Raju; Ronald J. Bauerly, Don T. Johnson, and Mandeep Singh; and Richard Staelin. Another interesting way to think about the essays, as Jan-Benedict E.M. Steenkamp suggests, is to group the essays according to whether they address issues of content, publishing, or impact (see Table 1 ). These 11 essays strike a common theme: They urge marketers—both scientists and practitioners—to expand their horizontal vision. What do I mean by horizontal vision? In The Great Influenza, Barry (2004) describes the enormous strides that were made in medical science early in the twentieth century. His depiction of William Welch, an extremely influential scientist who did not (as a laboratory researcher) generate important findings, includes a characterization of the “genius” that produces major scientific achievements. The research he did was first-rate. But it was only first-rate—thorough, rounded, and even irrefutable, but not deep enough or provocative enough or profound enough to set himself or others down new paths, to show the world in a new way, to make sense out of great mysteries…. To do this requires a certain kind of genius, one that probes vertically and sees horizontally. Horizontal vision allows someone to assimilate and weave together seemingly unconnected bits of information. It allows an investigator to see what others do not see and to make leaps of connectivity and creativity. Probing vertically, going deeper and deeper into something, creates new information. (p. 60) At my request, each author has provided thoughtful and concrete suggestions for how marketing academics and practitioners, both individually and collectively (through our institutions), can work to improve our field. Many of their suggestions urge people and institutions to expand their horizontal vision and make connections, thereby fulfilling their potential to advance the science and practice of marketing. In his essay, Richard Staelin writes (p. 22), “I believe that it is possible to influence directly the generation and adoption of new ideas.” I agree. I ask the reader to think about the ideas in these essays and to act on them. Through our actions, we shape our future. —Ruth N. Bolton

The Contested Will of “Goodman Penn”: Anglo–New England Politics, Culture, and Legalities, 1688–1716

2009 ◽  
Vol 27 (3) ◽  
pp. 549-584
Author(s):  
John M. Lund
Keyword(s):  
New England ◽  
Suffolk County ◽  
The Other ◽  
William Penn ◽  
The World ◽  
The Will ◽  
Made In

In February 1704, a Boston laborer named Thomas Lea found himself surrounded by townspeople as he lay on his deathbed. These spectators had gathered hoping to hear a much anticipated confession of the crimes they believed Lea had committed fifteen years earlier during the Dominion of New England. In Suffolk County, many townspeople had long maintained that Lea and others had used the confusion and chaos generated by the unsettling political and legal transformations introduced to New England during the 1680s to surreptitiously gain legal title to the estate of a prosperous Braintree, Massachusetts, landowner named William Penn. Standing by Lea's bedside, one witness, who believed Lea had perjured himself at the 1689 probate administration of Penn's estate, demanded: “Thomas can you as you are going out of the World answer at the Tribunal of God to the Will of Mr Penns, which you have sworn to[?]” “Was Mr Penn living or Dead when this Will was Made?” In the presence of assembled witnesses, Lea acknowledged, “he was dead.” Other townspeople pressed Lea to reveal the role he played in what many believed had been a murder for inheritance scheme. They reminded Lea that Penn's corpse had been found covered “in blood, in his own dung” with “a hole in his back, that you might turn your two fingers into it” and, even more disturbing, “one of his [Penn's] stones in his codd [scrotum] was broken all to pieces.” Averting the onlookers' gaze, Lea “turned his head aside the other way, saying what I did I was hired to do.” For these witnesses, the death-bed confession confirmed the rumors of Lea's crimes and strengthened their belief that a wave of corruption introduced in the 1680s had sabotaged New England's distinctive Puritan jurisprudence. Indeed, townspeople had labored for years to overturn the 1689 probate of Penn's estate in an effort forestall the crown's efforts to bring New England into political and legal conformity with the dictates of the growing English empire.

The Future of Human Rights: A View from the United Nations

2014 ◽  
Vol 28 (2) ◽  
pp. 239-250 ◽  
Author(s):  
Andrew Gilmour
Keyword(s):  
Human Rights ◽  
United Nations ◽  
The Other ◽  
World Summit ◽  
The World ◽  
The Future ◽  
The United Nations ◽  
Peace And Development ◽  
Made In

Ever since the Charter of the United Nations was signed in 1945, human rights have constituted one of its three pillars, along with peace and development. As noted in a dictum coined during the World Summit of 2005: “There can be no peace without development, no development without peace, and neither without respect for human rights.” But while progress has been made in all three domains, it is with respect to human rights that the organization's performance has experienced some of its greatest shortcomings. Not coincidentally, the human rights pillar receives only a fraction of the resources enjoyed by the other two—a mere 3 percent of the general budget.

Richard William Southern 1912–2001

2003 ◽  
Author(s):  
Alexander Murray
Keyword(s):  
The Other ◽  
Practical Action ◽  
Contemporary World ◽  
The World ◽  
History Of ◽  
The Common ◽  
Deep Thought ◽  
Life Work ◽  
Made In ◽  
Do So

People with a logical turn of mind say that the history of the world can be summarised in a sentence. A précis of mediaval historian Richard William Southern's work made in that spirit would identify two characteristics, one housed inside the other, and both quite apart from the question of its quality as a work of art. The first is his sympathy for a particular kind of medieval churchman, a kind who combined deep thought about faith with practical action. This characteristic fits inside another, touching Southern's historical vision as a whole. Its genesis is traceable to those few seconds in his teens when he ‘quarrelled’ with his father about the Renaissance. The intuition that moved him to do so became a historical fides quaerens intellectum. Reflection on Southern's life work leaves us with an example of the service an historian can perform for his contemporary world, as a truer self-perception seeps into the common consciousness by way of a lifetime of teaching and writing, spreading out through the world (all Southern's books were translated into one or more foreign language).

The Separation and Characterization of Graft Copolymers from Natural Rubber

1958 ◽  
Vol 31 (4) ◽  
pp. 819-828 ◽  
Author(s):  
F. M. Merret
Keyword(s):  
Natural Rubber ◽  
Intrinsic Viscosity ◽  
Benzene Solution ◽  
Graft Copolymers ◽  
General Pattern ◽  
The Other ◽  
Vinyl Monomers ◽  
Major Increase ◽  
Made In

Abstract The solubility of graft copolymers prepared from rubber and vinyl monomers follows a general pattern whereby one of the constituents can be insolubilized while the other remains soluble, the compound forming a stable sol which is largely unaffected by heat or ionic materials at suitable ratios of solvent to precipitant. The onset and flocculation of the sol are such that the graft copolymer can be completely separated from either free constituent homopolymer. This insolubilization of the rubber trunk chain by addition of methanol to a benzene solution of the coploymer has been followed by the changes in the intrinsic viscosity and turbidity, which show that the collapse of the rubber chain continues to a point beyond where the molecularly equivalent free rubber would be precipitated. This period also marks the major increase in turbidity. Osmotic data show that μ-values for the grafted copolymers of rubber are the same as for rubber itself, thus supporting similar assumptions made in the application of the theory of the equilibirium swelling of crosslinked rubber.

The Technocene or Technology as (Neo)Environment

2017 ◽  
Vol 21 (2) ◽  
pp. 243-281 ◽  
Author(s):  
Agostino Cera ◽  
Keyword(s):  
Philosophy Of Technology ◽  
The Other ◽  
Current Form ◽  
Nominative Case ◽  
The Core ◽  
The World ◽  
Conditio Humana ◽  
The One ◽  
Definition Of

Abstract: While putting forward the proposal of a “philosophy of technology in the nominative case,” grounded on the concept of Neoenvironmentality, this paper intends to argue that the best definition of our current age is not “Anthropocene.” Rather, it is “Technocene,” since technology represents here and now the real “subject of history” and of (a de-natured) nature, i.e. the (neo)environment where man has to live.This proposal culminates in a new definition of man’s humanity and of technology. Switching from natura hominis to conditio humana, the peculiarity of man can be defined on the basis of an anthropic perimeter, the core of which consists of man’s worldhood: man is that being that has a world (Welt), while animal has a mere environment (Umwelt). Both man’s worldhood and animal’s environmentality are derived from a pathic premise, namely the fundamental moods (Grundstimmungen) that refer them to their respective findingness (Befindlichkeit).From this anthropological premise, technology emerges as the oikos of contemporary humanity. Technology becomes the current form of the world – and so gives birth to a Technocene – insofar as it introduces in any human context its ratio operandi and so assimilates man to an animal condition, i.e. an environmental one. Technocene corresponds on the one side to the emergence of technology as (Neo)environment and on the other to the feralization of man. The spirit of Technocene turns out to be the complete redefinition of the anthropic perimeter.While providing a non-ideological characterization of the current age, this paper proposes the strategy of an ‘anthropological conservatism,’ that is to say a pathic desertion understood as a possible (pre)condition for the beginning of an authentic Anthropocene, i.e. the age of an-at-last-entirely-human-man.

scholarly journals Metaphor in Funny Language

2018 ◽  
Vol 222 (1) ◽  
pp. 13-24
Author(s):  
Asst. Instructor: Ayad Enad Khalaf
Keyword(s):  
Everyday Life ◽  
Written Language ◽  
The Other ◽  
The World ◽  
Long Time ◽  
New Ideas ◽  
Life Education ◽  
The One ◽  
Relationship Of ◽  
The Relationship

This article highlights different ways of metaphorical use in language and shows its potential in attracting the readers' attention. Language as a biological being lives its own life witnessing never-ending changes: falling outs and newly built elements. We enrich our language not only by new elements but also by new styles and reusing of existing sources. One of these ways which makes language more alive and active is metaphor. Metaphor nowadays is found in all the fields of life, education, medicine, policy and everyday life. Metaphor, in fact, reflects the relationship of language to culture and the world of ideas. Language, on the one hand, is a repository of culture; the traditions, proverbs, and knowledge of our ancestors. On the other hand, language is the mirror of the world of ideas. People reflect their new ideas in using language in new ways, even such devices as paintings and riddles. Metaphor has many shapes and is found in spoken and written language, graphics, cartoon or caricature, riddles, jokes and paintings to express novel shades of meanings, e.g., metaphor in newspaper photos, magazines or even in advertisements attracts the attention of readers and are memorized for a long time. Metaphoric use is also a way of enjoying the readers. It is used for both real and logical aims such as; warnings, advises, or invitations ...etc

scholarly journals SUBORDERS ACOTYLEA AND COTYLEA (POLYCLADIDA): STUDY ON MORPHOLOGICAL, ECOLOGICAL AND REPRODUCTIVE FEATURES OF SOME REPRESENTATIVE SPECIES FROM TUNISIAN COASTS (MEDİTERRANEAN)

2017 ◽  
Vol 10 ◽  
pp. 58-70
Author(s):  
Mehrez Gammoudi ◽  
Saïda Tekaya
Keyword(s):  
Parental Care ◽  
The Other ◽  
Morphological Data ◽  
Associated Fauna ◽  
Other Hand ◽  
Representative Species ◽  
First Time ◽  
Made In

The aim of this work is to provide some important morphological, ecological and reproductive features of 8 polyclad species from Tunisian waters belonging to Acotylea: Echinoplana celerrima Haswell, 1907, Leptoplana mediterranea (Bock, 1913), Discocelis tigrina (Blanchard, 1847) and Imogine mediterranea (Galleni, 1976) and Cotylea: Thysanozoon brocchii (Risso, 1818), Prosthiostomum siphunculus (Delle Chiaje, 1822), Yungia aurantiaca (Delle Chiaje, 1822) and Prostheceraeus moseleyi (Lang, 1884). New data on distribution of some species are added. Moreover, morphological data are provided for the first time in living specimens of D. tigrina. Based on our specimens, we confirm characterization of the two sub-orders Acotylea and Cotylea that have been already made in previous studies. Function of attachment organs in polyclads is discussed. On the other hand, data dealing with associated fauna are offered for all species. The two acotyleans E. celerrima and I. mediterranea were seen to cover their egg plates practicing thereby a parental care. This work could be a baseline for future taxonomic and behavioural investigations.

scholarly journals An analysis on paradoxical gender equality+ policies and the violence in Brazil

2020 ◽  
pp. 291-308
Author(s):  
Renan de Souza
Keyword(s):  
Gender Equality ◽  
Violence Against Women ◽  
Cutting Edge ◽  
The Other ◽  
Gender Based Violence ◽  
Far Right ◽  
Other Hand ◽  
The World ◽  
Gender Based ◽  
Made In

Brazil records alarming rates of epidemic violence against women and LGBTQ+. According to statistics, the country ranks as the fifth most violent for women and the deadliest in the world for homosexuals. On the other hand, progressive policies to support both groups have been implemented by different public administrations in the last decades generating remarkable milestones. Despite being considered as cutting-edge, those actions have not necessarily translated into a reduction of violence. One explanation for these paradoxes between progressive policies to protect women, LGBTQ+ and the frequent violence against these groups, might be found in historical, cultural, and religious roots. This article highlights that, notwithstanding that some progress was made in Brazil, the rise of conservative and far-right groups may undermine all the advancement reached in the last decades, which could lead to the aggravation of the gender-based violence in the country

scholarly journals Truthmaking and the world-time parallel

2021 ◽  
Author(s):  
◽  
Gareth Leniston-Lee
Keyword(s):  
Possible Worlds ◽  
The Other ◽  
Ontological Status ◽  
Parallel Argument ◽  
The World ◽  
The Face ◽  
To Come ◽  
Structural Parallel ◽  
Made In ◽  
The Way

<p>There is a close structural parallel between the way we talk about time and the way we talk about modality (i.e. matters of possibility, necessity, actuality etc.). A consequence of this is that whenever we construct a metaphysical argument within one of these domains, there is a parallel argument to be made in the other. On the face of it, this parallel between possible worlds and moments in time seems to commit us to holding corresponding attitudes to the ontological status of non-present and non-actual entities.  In this thesis I assess a claim made by Sider (2001: 41-42) that truthmaking – the idea that truth is grounded in existence – provides a way to avoid the commitment to ontological symmetry that this world-time parallel seems to foist upon us. Truthmaking challenges presentists, who deny the existence of past entities and actualists, who deny the existence of merely possible entities, to come up with a way of grounding truths that are ostensively about the events and entities that they deny exist. Sider’s claim can be broken down into three propositions:  1. Truthmaking provides reason to reject presentism. 2. Truthmaking does not provide reason to reject actualism. 3. Truthmaking breaks the ontological symmetry between time and modality.  In this thesis I argue that while 1 is false, 3 remains true. While I am not a presentist myself I do not think that truthmaking provides a sound basis for rejecting the position. Much of this thesis is dedicated to defending presentism against the challenge truthmaking poses. I also don’t believe that truthmaking undermines actualism, but do not commit myself to any particular actualist response to the truthmaking challenge in this thesis. My central aim is to show that the presentist has a viable response to the truthmaking challenge and that this response does not have a viable parallel in the modal case. So while I think that both presentists and actualists can provide adequate responses to the challenge truthmaking poses, truthmaking still breaks the symmetry because the arguments made in defence of each position are very different. So one might rationally accept one argument but not the other.</p>

scholarly journals Molecular and morphological characterization of the grapevine cultivars “Italia” in the Ica and Cañete valleys (Peru)

2019 ◽  
Vol 12 ◽  
pp. 01017
Author(s):  
K. Mendoza ◽  
M.R. Torres ◽  
G.A. Aliquo ◽  
J.A. Prieto ◽  
M. Grados ◽  
...  
Keyword(s):  
Simple Sequence Repeat ◽  
Parentage Analysis ◽  
Morphological Characterization ◽  
Variety Identification ◽  
Morphological Descriptors ◽  
Greenish Yellow ◽  
The World ◽  
Simple Sequence ◽  
Made In

The denomination of “Uva de Italia” or “Italia” is commonly used by growers to refer to a group of varieties used from the colonial times to making a brandy of Pisco with muscat aroma. Previous work have demonstrated that Uva de Italia corresponds in fact to the variety Muscat of Alexandria, a widely spread variety around the world and in South America. However, the distinction between “Italia Dorada” and “Italia Rosada” is usually made, in allusion to the color variations observed in the berries. Our aim was to characterize 5 samples collected in vineyards from the valleys of Ica and Cañete. The genotypes were identified using 13 molecular markers of nuclear simple sequence repeat, and 23 morphological descriptors according to OIV. Our results showed that four genotypes were identified as Muscat of Alexandria while the other corresponded to variety well-known in Argentina as Moscatel Rosado or Uva Pastilla in Chile respectively. Moscatel Rosado showed functionally female flowers, with variable berries size and color in the range from greenish yellow through pink. This is the first identification of Moscatel Rosado as a variety present in the Peruvian vineyards and would allow its use in the pisco industry with distinctive aromatic characteristics. Keywords: Italia, Muscat of Alexandria, Moscatel Rosado, variety identification, parentage analysis, microsatellites, Pisco.

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