scholarly journals An Exploratory Study on the Dimensions that Motivate the Attitudes of Young Consumers to the Consumption of Luxury Products

2017 ◽  
Vol 8 (4) ◽  
pp. 87-96
Author(s):  
Mariana Ângelo Ferreira ◽  
Helenita Rodrigues da Silva Tamashiro ◽  
Sergio Silva Braga
Keyword(s):  
Structural Equations ◽  
Partial Least Square ◽  
Least Square ◽  
Exploratory Research ◽  
Luxury Brands ◽  
The Social ◽  
Young Consumers ◽  
Luxury Products ◽  
Relationship Of ◽  
India And China

AbstractGiven the global economic context, most luxury brands are investing on the growth of so-called “emerging markets”, such as Brazil, Russia, India and China (BRICs), so that new metropolitan areas emerge as recognized centers of luxury consumption. In this perspective, the term consumption not only means a relationship of exchange, but also a system of communicating power and lifestyles, where young consumers are fundamental agents in the promotion of luxury products and services that fascinate and awaken desires. Therefore, the aim of the present research was to identify the dimensions that motivate the consumers′ attitudes in relation to the acquisition of luxury products. To verify the proposed objective, a quantitative exploratory research was carried out by means of a survey with a sample of 304 respondents collected through a direct approach in Sao Paulo, Brazil. In the process of data processing, the Structural Equations Modeling with the Partial Least Square (PLS) method was used for it. As a result, it was possible to observe that the attitudes are oriented by aspects related to quality and desire, generating, thus, the consumption motivation that was formed by the pleasure of the purchase, by the happiness provided by the product and by the social influence.

scholarly journals Social Power and Willingness to Share Knowledge

2020 ◽  
Vol 4 (1) ◽  
pp. 35
Author(s):  
Norfadzilah Abdul Razak ◽  
Sharifah Fazirah Syed Ahmad ◽  
Zulkefli Abd Rahman
Keyword(s):  
Significant Relationship ◽  
Structural Model ◽  
Social Power ◽  
Knowledge Workers ◽  
Partial Least Square ◽  
Least Square ◽  
Partial Least Square Analysis ◽  
The Social ◽  
Authority Ranking ◽  
Relationship Of

Willingness to share knowledge is subjective to an individual. It relies on an individual’s decision to share or not with others. One of the factors that influence individual willingness to share knowledge is authority ranking. There are four types of social power comprising legitimate, coercive, referent and expertise power. Among of these four types of social power, this study aimed to investigate the significant relationship of social power and willingness to share knowledge. A survey was conducted among 150 knowledge workers in ICT industries which are mainly located in Cyberjaya, Malaysia. Partial Least Square analysis was conducted to analyze measurement and structural model. The results of the study indicate that none of the social power dimensions influence willingness to share knowledge as in the Malaysia context.

Factors Influencing Green Purchase Behavior among Young Consumers in Saudi Arabia

2020 ◽  
Vol 8 (1) ◽  
pp. 51-73
Author(s):  
Abdulalem Mohammed ◽  
Abdo Homaid ◽  
Wail Alaswadi
Keyword(s):  
Saudi Arabia ◽  
Peer Pressure ◽  
Partial Least Square ◽  
Least Square ◽  
Purchase Behavior ◽  
Self Identity ◽  
Factors Influencing ◽  
Purchasing Intention ◽  
Young Consumers ◽  
Green Purchasing

For environmental and business reasons, understanding the consumer behaviour of the young towards green products is very important. Therefore, the main purpose of this study is to investigate the factors influencing green product buying intention and behaviour among young consumers in Saudi Arabia. The study has developed a set of hypotheses utilising the theory of planned behaviour (TPB) as a guiding principle. They were tested based on data collected from 257 individuals through the use of the Partial Least Square (PLS) method. The findings showed that a culture of collectivism was the best way to predict the green purchasing intentions of young Saudis, followed by a willingness to pay, environmental self-identity and peer pressure. Additionally, purchasing intention is a major factor influencing actual green purchasing behaviour.

Institutional context and hotel social responsibility

Kybernetes ◽  
2014 ◽  
Vol 43 (3/4) ◽  
pp. 413-426 ◽  
Author(s):  
María Dolores Sánchez-Fernández ◽  
Alfonso Vargas-Sánchez ◽  
Paula Remoaldo
Keyword(s):  
Social Responsibility ◽  
Institutional Theory ◽  
Geographical Area ◽  
Institutional Context ◽  
Theoretical Framework ◽  
Northern Region ◽  
Structural Equations ◽  
Partial Least Square ◽  
Least Square ◽  
Content Type

Purpose – The authors want to study the connection between institutional theory and corporate social responsibility (CSR) in the set of hotels with three, four and five star situated in Galicia (Spain) and in the Northern region of Portugal. The authors aim to see whether there is a contrast of isomorphic behaviour in the institutional context of both regions. Design/methodology/approach – A quantitative study in which the authors apply the partial least square (PLS) technique, a methodology based on structural equations models using the software Visual-PLS. The authors intend to study the relationships between the pressures of institutional context and CSR practices, together with the relationship between legitimacy and these practices. The focus of the proposed model is based on the system theory. Findings – The main findings of this research clearly show that hotels are incorporated into an institutional context marked by enforced and regulatory pressures. Research limitations/implications – The proposed research model can be replicated using other units of study, sectors, geographic areas, among others, due to the explanatory capacity of the theoretical framework used. Originality/value – The originality of this work derives from the main contributions based on the theoretical framework (institutional theory and CSR), the object of study and geographical area (three, four and five star hotels located in Galicia and in the North of Portugal), the context (economic crisis), the field of study (private sphere) and the type of organizations (profit making).

scholarly journals ANALYSIS OF AFFECTING FACTORS ON PURCHASE DECISION OF SPORT SHOES "FAKE PRODUCT" OF GOLD'S GYM CONSUMERS IN WEST JAKARTA

2021 ◽  
Vol 2 (4) ◽  
pp. 537-550
Author(s):  
Christina Catur Widayati ◽  
Sarton Sinambela ◽  
Magito Magito ◽  
Khilyatin Ikhsani
Keyword(s):  
Data Analysis ◽  
Structural Equation ◽  
Country Of Origin ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Purchase Decision ◽  
Affecting Factors ◽  
Relationship Of ◽  
The City

The purpose of this study is to find out the factors which affect on purchase decision of fake (non-genuine) Nike sports shoes. Data analysis generally confirms the structural relationship of all variables, namely price and country of origin on brand image and its impact on purchase decision for fake (non-genuine) Nike shoes. This research was conducted on Gold's Gym consumers in the city area of ​​West Jakarta with a sample size of 130 respondents. The data analysis method used in this study is the Component or Variance Based Structural Equation Model where the data processing used Partial Least Square (Smart-PLS) version 3.2.9. The results show that all hypotheses can be accepted, except for the third hypothesis, which indicates that the country of origin does not effect on purchase decision.

scholarly journals Influence factor of consumers interest on using E-money

2019 ◽  
Vol 3 (2) ◽  
pp. 176-186
Author(s):  
Ni Wayan Mentari ◽  
I Nyoman Djinar Setiawina ◽  
I Made Kembar Sri Budhi ◽  
I Wayan Sudirman
Keyword(s):  
Influence Factor ◽  
Consumer Attitudes ◽  
Structural Equations ◽  
Partial Least Square ◽  
Least Square ◽  
Coefficient Of Determination ◽  
Consumer Knowledge ◽  
Perceived Benefits ◽  
Consumer Interest ◽  
The Relationship

The objectives of this study was to determine the factors that influence consumer interest in using e-money in Badung and Denpasar City in Bali. This study uses the analysis of SEM structural equations with alternative Partial Least Square (PLS). Consumer attitudes mediate the influence of the relationship between perceived benefits and perceived ease of consumer interest in using e-money, the attitude of consumers in using e-money does not mediate the effect of the relationship between customer knowledge on consumer interest in using e-money. The coefficient of determination R-square for attitude variables is 0.502, which means that the variable attitude of consumers in using e-money can be explained by the variable perception of benefits, perceived convenience and consumer knowledge by 50.2 percent, or in other words, every variant of consumer attitudes e-money will be explained by the variable perception of benefits, perceived ease and consumers knowledge by 50.2 percent, the rest explained by other variables outside the model by 49.8 percent.

scholarly journals Effect of compensation on employee performance towards motivation as mediation variable

2019 ◽  
Vol 6 (5) ◽  
pp. 134-143
Author(s):  
Intan Candradewi ◽  
I Gst. A. Manuati Dewi
Keyword(s):  
Employee Performance ◽  
Sampling Technique ◽  
Total Sample ◽  
Partial Least Square ◽  
Least Square ◽  
Sample Technique ◽  
Saturated Sample ◽  
Relationship Of ◽  
The Relationship

The purpose of this study was to analyze and explain the role of mediation motivation in the relationship of compensation to employee performance at Wisma Prashanti Hospital. The population in this study were employees of Wisma Prashanti Hospital with a total sample of 83 respondents. The sampling technique is carried out is a saturated sample technique, the entire population is used as a sample. The research instrument used a questionnaire and analysis method using Partial Least Square (PLS) with SmartPLS 3.2 software. The results showed (1) compensation has a positive and significant effect on employee performance (2) compensation has a positive and significant effect on motivation (3) motivation has a positive and significant effect on employee performance (4) motivation mediates partially and positively and significantly on the relationship between compensation and employee performance. The implications of the results of this study indicate that compensation is found to be a major factor in improving employee performance.

scholarly journals Pengaruh Stres Kerja terhadap Kepuasan Kerja Karyawan dengan Dukungan Sosial sebagai Variabel Moderasi

2021 ◽  
Vol 9 (3) ◽  
pp. 886-895
Author(s):  
Bagus Sanjaya
Keyword(s):  
Social Support ◽  
Job Satisfaction ◽  
Work Stress ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Partial Least Square ◽  
Least Square ◽  
The Social ◽  
The Impact

This research aims to examine and analyze the impact of work stress on job satisfaction with social support as a moderating variable. This research method is quantitative, using Simple Random Sampling for its sampling technique. There were 60 employees as samples”the data collected by observation, interviews, and questionnaires. The statistical analysis used in this study was descriptive analysis and data analysis by utilizing Partial Least Square (PLS) with SmartPLS 3.0 as the tool and Statistical Package for the Social Science (SPSS) software. The result shows that work stress has a negative and significant influence on job satisfaction. Work stress will result in a decrease in job satisfaction felt by employees. As well as social support did not moderate the relationship between work stress and job satisfaction. Social support does not decrease the impact of work stress on job satisfaction that occur within the company. The company should manage the work stress level to fulfil workers' job satisfaction and avert adverse effects to the company's activities.

scholarly journals Influence of Trust, Subjective Norm,and Perceived Usefulness on the Intention of Using Contraceptives with Education Level as Moderation Variables

2021 ◽  
Vol 8 (8) ◽  
pp. 125
Author(s):  
Dedi Tista Amijaya ◽  
Sulhaini Sulhaini ◽  
Lalu Edy Herman
Keyword(s):  
Structural Equation ◽  
Subjective Norm ◽  
Equation Model ◽  
Education Level ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Childbearing Age ◽  
Partial Least Square Analysis ◽  
Relationship Of

This study aims to analyze and know the significance of the influence of trust variables, Subjective Norm, and Perceived Usefulness on the Intention of Using Contraceptives, as well as to know the role of Education Level in moderating the relationship of Trust, Subjective Norm, and Perceived Usefulness to the Intention of Using Contraceptives in Mataram City. The type of research used is causal research. The population in this study is a Childbearing Age Couple who have not used contraceptives in Mataram City. The number of samples taken as many as 380 people, determination of samples with purposive sampling techniques, and data analysis using SEM-PLS (Structural Equation Model – Partial Least Square) analysis with SmartPLS version 2.0 application. The results showed that: Perceived Usefulness became the dominant aspect that influenced the intention of using contraceptives followed by Subjective Norm and Trust. Education Level moderates Trust and Perceived Usefulness.

scholarly journals PENGARUH AKSES KEUANGAN TERHADAP PERTUMBUHAN UKM DENGAN LITERASI KEUANGAN SEBAGAI VARIABEL MODERASI

2021 ◽  
pp. 161
Author(s):  
Made Ayu Desy Geriadi ◽  
Luh Erynayati ◽  
Ni Putu Yuliana Ria Sawitri
Keyword(s):  
Financial Literacy ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Access To Finance ◽  
Medium Enterprise ◽  
Relationship Of ◽  
The Relationship ◽  
Effect On Growth

This examination means to decide how the role financial literacy in moderating the relationship of access to finance and growth. The area for this exploration held in Denpasar. The quantity of tests taken is 100 small medium enterprise (SMEs), with a likelihood inspecting methods are basic irregular examining. Information examination in this investigation utilized the Partial Least Square (PLS) approach. PLS is a condition model for Structural Equation Modeling (SEM) in view of parts or variations. This examination is to get results which expressed that the access to finance has a positive and significant effect on growth of SMEs. Financial literacy has a positive and significant effect on growth of SMEs. Financial literacy moderates the relationship between access to finance and growth of SMEs

scholarly journals Why Is The Partial Least Square Important For Tourism Studies

2019 ◽  
Vol 1 (2) ◽  
pp. 7-15
Author(s):  
Sari Lenggogeni
Keyword(s):  
Multiple Regression ◽  
Structural Equation ◽  
Research Problem ◽  
Partial Least Square ◽  
Least Square ◽  
Exploratory Research ◽  
Statistical Tool ◽  
Equation Modelling ◽  
Tourism Studies ◽  
Multiple Regression Method

Although the multiple regression method has been applied to exploratory research on most tourism studies, there is lack of understanding on studies that present a well-justified rationale in choosing a robust statistical tool for data analysis. This research note aims to review why tourism researchers are encouraged to use the Partial Least Squares Structural Equation Modelling (PLS-SEM) method to address this research problem. This article provides rationale, comparisons among techniques for multiple regression-based papers and suggestions for tourism researchers to justify why PLS-SEM is important for exploratory studies.

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