The choice of information sources and marketing channel of Bali cattle farmers in Bali Province

2021 ◽  
Vol 6 (1) ◽  
pp. 413-425
Author(s):  
Ni Made Ari Kusuma Dewi ◽  
Suci Paramitasari Syahlani ◽  
Fransiskus Trisakti Haryadi
Keyword(s):  
Research Design ◽  
Information Sources ◽  
Sampling Methods ◽  
Direct Marketing ◽  
Marketing Channel ◽  
Direct Channel ◽  
Descriptive Research ◽  
Religious Ceremony ◽  
Marketing Efficiency ◽  
Depth Interviews

Abstract The aims of this research were to calculate marketing efficiency and to identify the information sources of cattle farmers who select direct or indirect channel of cattle selling. This study used a descriptive research design. Respondents in this research were determined by quota and judgmental sampling methods. Data were collected through observation and in-depth interviews. Data collected were analyzed descriptively. The results showed that 66.67% and 33.33% of farmers selected indirect channel and direct channel, respectively. Among the latter, all the farmers sold to butcher, inter-island traders, or end consumers on Muslim religious ceremony. Indirect channel farmers obtained 83.72% of producer’s share, while in the direct selling method farmers obtained the entire share. However, marketing efficiency of indirect marketing channel was better with 20.22 than the direct marketing channel with 29.70. Furthermore, in the direct marketing channel, most farmers received information from buyers (25.86%) and farmers in the indirect marketing channel received from family members (20.29%). All farmers obtained similar impersonal information from televised media. In conclusion, farmers in direct channel received more income but indirect marketing channel gave a better marketing efficiency. Lastly, majority of farmers in both channels received information from personal sources.

scholarly journals Analisis Efisiensi Pemasaran Produk Spa yang Laris Terjual pada PT Bali Tangi

2018 ◽  
pp. 61
Author(s):  
NI KADEK WINDA YULIASARI ◽  
I GUSTI AGUNG AYU AMBARAWATI ◽  
I KETUT RANTAU
Keyword(s):  
Direct Marketing ◽  
Marketing Channel ◽  
High Volume ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
High Demand ◽  
Price Efficiency ◽  
Marketing Efficiency ◽  
Marketing Agency

Marketing Efficiency Analysis of Best Seller Spa Products at PT Bali Tangi This research is aimed to find out the marketing channels, to calculate marketingmargin, producer’s share, and to analyze marketing efficiency of best seller spaproducts at PT Bali Tangi. This company produces three types of spa productsnamely scrub, masker and massage oil that are in high demand. Samples wereselected purposively for retailers from PT Bali and snowball sampling for retailersfrom the wholesaler. Total samples were 30 from Denpasar City and BadungRegency including wholesaler, retailers, hotels and villas. The results showed thatthere are three types of marketing channels of best seller spa products of PT BaliTangi. Channel I: producer – end consumers (for three spa products), channel II:producer – retailers and institutional consumers – end consumers (for three spaproducts), and channel III: producer - wholesaler - institutional consumers – endconsumers (for only two spa products). The channel II comprises 52.95% of the totalsales, whereas 8.97% and 38.07% respectively for channel I and III. The highestmarketing margin was seen from the channel III at amount of Rp 80,000/unit, whileno marketing margin coming from the channel I as it is direct marketing. Thechannel II has marketing margin Rp 25,000. The highest producer’s share is onchannel I by 100% and the lowest is on channel III by 57.89%. The channel II hasproducer’share of 86.49%. In terms of marketing efficiency, this research does notcompare to channel I because channel I does not have a marketing agency. ChannelII of the marketing channel is the most efficient based on three analysis of marketingmargins, producer’s share, and price efficiency. Channel III is only efficient atoperational efficiency of 2,944.57%. Meanwhile, channel III is inefficient. Despite ofinefficiency, channel III is the main supporting channel for the company to maintaindue to high volume of trading compared to channel I.

Production and Marketing Efficiency of Ghritkumari Cultivation in Rajasthan

2021 ◽  
Keyword(s):  
Marketing Channel ◽  
First Year ◽  
Processing Unit ◽  
Direct Channel ◽  
Jel Codes ◽  
Channel Efficiency ◽  
Marketing Efficiency ◽  
Second Year ◽  
The Cost ◽  
Keywords Cost

The present study was conducted in the Churu district of Rajasthan. Total eighty farmers were selected randomly from two tehsil and four villages from each tehsil. The cost of cultivation per hectare increased during the first year and decreased in the second year and onwards. Net return was lower during the first year and increased during the second year onwards of Ghritkumari cultivation. It is found that the marketing efficiency of Channel-I was (2.66), followed by Channel-II (1.01) and Channel-III (0.60). The study suggested establishing a regulated market and emphasizing the marketing of Ghritkumari crops through the direct channel (Producer ? Processing unit) in the Churu district of Rajasthan. Keywords: Cost, and price, marketing channel efficiency, marketing channel, medicinal plant. JEL Codes: Q13, Q16, Q18.

Drivers for continued use of a direct marketing channel: evidence from Thai farmers

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Haruhiko Iba ◽  
Apichaya Lilavanichakul
Keyword(s):  
Distribution System ◽  
Direct Marketing ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Future Research ◽  
Content Type ◽  
Key Drivers ◽  
Continued Use ◽  
Farm Business ◽  
Depth Interviews

PurposeThis study aims to identify the key drivers influencing the success of farmers who employ direct marketing at wholesale markets. The diversification of the distribution system in Thailand has created many challenges for farmers, with diversified farm businesses struggling to survive and to ensure profitability across channels. Direct marketing channels at wholesale markets provide farmers the opportunity to develop a new farm business division.Design/methodology/approachThe study consists of qualitative and quantitative approaches. First, in-depth interviews with farmers were conducted, and selected case studies were employed to develop a research framework and design the questionnaire. Second, the questionnaire survey was conducted. Using factor analysis and logistic regression, farmers' data were studied to define the factors of success in direct marketing.FindingsThree key drivers were examined and verified. The findings indicate that the development of direct marketing channels requires farmers to efficiently allocate family labour, possess negotiation skills and manage a farmer network. Particularly, the presence of negotiation skills coupled with digital technology can enable farmers to expand the market and build their network.Research limitations/implicationsTwo marketing channels have been explored. However, more choices in marketing channels utilizing digital resources should be addressed in future research.Originality/valueThis is the first empirical study to define the drivers leading Thai farmers to continue employing a direct marketing channel.

scholarly journals Marketing analysis of “Siam” local rice in South Kalimantan during the pandemic of Covid-19

2021 ◽  
Vol 306 ◽  
pp. 02017
Author(s):  
Abdul Sabur ◽  
Retna Qomariah ◽  
Lira Mailena
Keyword(s):  
Descriptive Analysis ◽  
Direct Marketing ◽  
Sampling Technique ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing Performance ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
Efficiency Rate

Social restrictions during the pandemic of Covid-19 caused serious disruptions to the food marketing including marketing of Siam local rice in South Kalimantan. The study aims to analyse the marketing performance and efficiency of Siam local rice in South Kalimantan during the pandemic of Covid-19. The research was conducted in March - June 2020. Respondents were farmers, local traders and wholesalers who were selected using snowball sampling technique. Descriptive analysis was carried out based on the framework of Food Supply Chain Network (FSCN). The data was analysed using quantitative analysis related to marketing efficiency, marketing margin and farmer’s share. The finding of this study revealed that marketing of Siam local rice during pandemic of Covid-19 was remains efficient with the efficiency rate at 10 marketing channels ranged from 6.48%-10.57%. The lowest marketing margin occurred in channel 4 with the largest B/C ratio (2.3) and largest farmer’s share (78.7%) as well since only farmers and wholesaler were actors in this channel. Group of farmers sold grain to wholesalers and wholesalers processed the grain and sold bulk rice to consumers outside the province Therefore, direct marketing channel between group of farmers and wholesaler need to be strengthened in the new normal.

scholarly journals Modernisasi Kelembagaan Partai Politik Studi Kasus Partai Gerindra Jawa Tengah

2021 ◽  
Vol 9 (1) ◽  
pp. 93-102
Author(s):  
Sugiarto Sugiarto ◽  
Teguh Yuwono
Keyword(s):  
Research Design ◽  
Qualitative Method ◽  
Descriptive Analysis ◽  
Qualitative Approach ◽  
Secretary General ◽  
Descriptive Research ◽  
Central Java ◽  
Democratic Ideology ◽  
Depth Interviews ◽  
Organization Membership

The Institutional Modernization of the Central Java Gerindra Party is interesting to study because the Gerindra Party is a new party that has a significant voting trend in Central Java, after PDIP. The objective of this study is to describe institutional modernization in Gerindra Party of Central Java and to analyze the obstacles to modernization within the Central Java Gerindra Party. The research method used was a qualitative method with descriptive analysis. The location of this research was the scope of the Central Java Gerindra Party DPD and the Central Java Gerindra Party wing. The research design used a descriptive research design with a qualitative approach. Data collection techniques used in-depth interviews and documentation. The informants consisted of the Chairperson of the Central Java Party DPD, Deputy Chair of the Central Java Party DPD, Secretary General of the Central Java Gerindra Party DPD, Chair of the Organization, Membership and Cadreization, Chair of the Women's Division, Chair of the Empowerment of Sayap Organizations, Members of Sayap (Indonesia Raya Gerindra Volunteer Unit) SATRIA Gerindra Voters or supporters of Gerindra Party. Gerindra Party has experienced modernization in the areas of access to open information and financial transparency, application of a democratic ideology, gradual regeneration, and preparation for leadership rotation through the party regeneration process. The institutional modernization of Gerindra Party was still hampered by the lack of respect for female cadres and the personalization of Gerindra figures who were only focused on certain people.

PEMASARAN SELEDRI DI DESA OEPAHA KECAMATAN NEKAMESE KABUPATEN KUPANG

2020 ◽  
Vol 21 (2) ◽  
pp. 122-129
Author(s):  
Maria C K Nadjib ◽  
Alfetri N.P Lango ◽  
Paulus Un
Keyword(s):  
Sampling Methods ◽  
Descriptive Analysis ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Market Information ◽  
Snowball Sampling ◽  
Zero Level ◽  
Farming Community ◽  
Profit Analysis ◽  
The Village

The research, which was conducted in the village of Oepaha, Nekamese District, Kupang Regency, from June to July 2019, aims to identify marketing channels, capabilities and margins, and the share and benefits of celery marketing for farmers. The location of the research was determined using purposive sampling methods, considering that the location was the most important supplier area for celery in Kupang Regency. The population in this study was the farming community in Oepaha Village, Nekamese district, Kupang Regency,in the amount of 96 celery farmers. The sampling methods is carried out by simple random sampling according to the Slovenian formula, so that a sample of 49 celery farmers is obtained. Sampling for marketing institutions was determined by selecting the marketing institutions which directly involved in celery marketing using snowball sampling methods. In the end, respondents selected marketing institutes consisting of village collectors amounted to 4 people and retailers amounted to 4 people. The analysis of the data used in this study includes descriptive analysis, marketing margin analysis, farmer's share analysis and marketing profit analysis. The results showed that the marketing channel for celery carried out by farmers consisted of two channels, namely farmers directly to consumers and farmers to consumers through intermediaries, namely village collectors and retailers. Celery marketing functions that arise are the functions of sales, purchases, transport, standardization and financing and market information on the zero level channel,while sales, purchasing, transportation, storage, standardization, and financing, as well as market information, run on the second level channel. The marketing margin at zero level is Rp. 51.000,-, while the second level marketing channel is Rp. 17,000 at the collector and Rp. 34,000 at the retailer. The percentage of farmer’s share received by farmers is 25% at zero level and 25% at second level channel. The profit from celery marketing in the zero level marketing channel is Rp. 8.261 (farmers), the second level marketing channel is Rp. 16,688 (farmers), Rp. 15.267 (collectors' traders), Rp. 28,029 (retailers).

Descriptive Research Design

2018 ◽  
Author(s):  
Peter Miksza ◽  
Kenneth Elpus
Keyword(s):  
Music Education ◽  
Research Design ◽  
Teaching And Learning ◽  
Observational Research ◽  
Descriptive Research ◽  
Entry Points ◽  
The Status ◽  
Scientific Endeavor ◽  
Design Options ◽  
Survey Designs

This chapter presents two of the most prominent approaches to the design of descriptive research in music education. Simply creating depictions of music teaching and learning experiences that are organized and illustrative of the variation that can exist in any given setting is a worthwhile scientific endeavor in and of itself. Descriptive research is most typically an exploration of what is, what exists, and/or the status of any given topic of interest. The first section deals with basic steps in observational research designs, and the second section outlines critical features of survey designs. These fundamental research design options are excellent entry points for emerging scholars and when employed imaginatively can yield many benefits for the profession.

Enhancing the professional dignity of midwives: A phenomenological study

2017 ◽  
Vol 26 (4) ◽  
pp. 1062-1074 ◽  
Author(s):  
Christelle Froneman ◽  
Neltjie C van Wyk ◽  
Ramadimetja S Mogale
Keyword(s):  
Research Design ◽  
Phenomenological Study ◽  
Tertiary Hospital ◽  
Ethical Considerations ◽  
Optimal Care ◽  
Team Members ◽  
University Of Pretoria ◽  
Phenomenological Research Design ◽  
The University ◽  
Depth Interviews

Background: When midwives are not treated with respect and their professional competencies are not recognised, their professional dignity is violated. Objective: This study explored and described how the professional dignity of midwives in the selected hospital can be enhanced based on their experiences. Research design: A descriptive phenomenological research design was used with in-depth interviews conducted with 15 purposely selected midwives. Ethical considerations: The Faculty of Health Sciences Research Ethics Committee of the University of Pretoria approved the study. The research was conducted in an academic tertiary hospital with voluntary participants. Findings: To dignify midwives it is essential to enhance the following: ‘to acknowledge the capabilities of midwives’, ‘to appreciate interventions of midwives’, ‘to perceive midwives as equal health team members’, ‘to invest in midwives’, ‘to enhance collegiality’, ‘to be cared for by management’ and ‘to create conducive environments’. Conclusion: The professional dignity of midwives is determined by their own perspectives of the contribution that they make to the optimal care of patients, the respect that they get from others and the support that hospital management gives them. With support and care, midwives’ professional dignity is enhanced. Midwives will strive to render excellent services as well as increasing their commitment.

JUNK FOOD CONSUMPTION AMONG COLLEGE STUDENTS IN MYSORE CITY

2021 ◽  
pp. 85-88
Author(s):  
Tsering Dhondup ◽  
M C Sandhyarani
Keyword(s):  
College Students ◽  
Food Consumption ◽  
Research Design ◽  
Sampling Method ◽  
Junk Food ◽  
Street Food ◽  
Descriptive Research ◽  
Cooked Food

Consuming junk food is increasing in a very rapid way nowadays. Junk food represents food which is quickly prepared and eaten outside the home. This type of food is easily and quickly prepared, however, it refers mainly to the food that is prepared from precooked or preheated ingredients then packed and sold in stores or restaurants. The adolescents prefer to have junk food rather homemade cooked food, because it is available readily, in their ngertips (online), and it is been served quickly, tasty and deliciously prepared were available within fraction of seconds. Therefore the youngsters are fond of junk food consumption without knowing its impact on health. The present study attempted to know the perception on junk food consumption among college students in Mysore city. The convenient sampling method was adopted to collect data from six colleges covering 128 students. Descriptive research design has been chosen to examine the knowledge and perception on junk food. In the result it is found that 93% respondents prefer to consume junk food, 64% respondents preferred evening, and 74% respondents favoured street food.

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