The new direct marketing channel: A baseline descriptive study of 1-900 telephone users

The aim of this paper is to analyze the production and marketing structure of a certified family establishment for organic food production in New York State and compare it with the scientific literature. In order to establish a high coordination between the production and commercialization processes, the farmer uses a productive and business planning supported by detailed records of previous seasons and sales and constant attention to the movements and trends of the markets and of the consumers of his products. Thus, it is verified that the productive activities are oriented by a schedule elaborated according to the expectations of demand for each moment of the productive season. On the marketing side, organic certification proves to be a competitive advantage and a way of adding value to the product, and it enables access to different marketing channels, what allows the farmer to reach different groups of consumers. In this case, the direct marketing, especially in the Farmer's Market, is the most relevant marketing channel for both amount of products and revenue share.

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Analisis Efisiensi Pemasaran Produk Spa yang Laris Terjual pada PT Bali Tangi

Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) ◽

10.24843/jaa.2018.v07.i01.p07 ◽

2018 ◽

pp. 61

Author(s):

NI KADEK WINDA YULIASARI ◽

I GUSTI AGUNG AYU AMBARAWATI ◽

I KETUT RANTAU

Keyword(s):

Direct Marketing ◽

Marketing Channel ◽

High Volume ◽

Efficiency Analysis ◽

Marketing Channels ◽

Snowball Sampling ◽

High Demand ◽

Price Efficiency ◽

Marketing Efficiency ◽

Marketing Agency

Marketing Efficiency Analysis of Best Seller Spa Products at PT Bali Tangi This research is aimed to find out the marketing channels, to calculate marketingmargin, producer’s share, and to analyze marketing efficiency of best seller spaproducts at PT Bali Tangi. This company produces three types of spa productsnamely scrub, masker and massage oil that are in high demand. Samples wereselected purposively for retailers from PT Bali and snowball sampling for retailersfrom the wholesaler. Total samples were 30 from Denpasar City and BadungRegency including wholesaler, retailers, hotels and villas. The results showed thatthere are three types of marketing channels of best seller spa products of PT BaliTangi. Channel I: producer – end consumers (for three spa products), channel II:producer – retailers and institutional consumers – end consumers (for three spaproducts), and channel III: producer - wholesaler - institutional consumers – endconsumers (for only two spa products). The channel II comprises 52.95% of the totalsales, whereas 8.97% and 38.07% respectively for channel I and III. The highestmarketing margin was seen from the channel III at amount of Rp 80,000/unit, whileno marketing margin coming from the channel I as it is direct marketing. Thechannel II has marketing margin Rp 25,000. The highest producer’s share is onchannel I by 100% and the lowest is on channel III by 57.89%. The channel II hasproducer’share of 86.49%. In terms of marketing efficiency, this research does notcompare to channel I because channel I does not have a marketing agency. ChannelII of the marketing channel is the most efficient based on three analysis of marketingmargins, producer’s share, and price efficiency. Channel III is only efficient atoperational efficiency of 2,944.57%. Meanwhile, channel III is inefficient. Despite ofinefficiency, channel III is the main supporting channel for the company to maintaindue to high volume of trading compared to channel I.

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A Study of Production and Marketing of Potato in Kurukshetra District of Haryana

Indian Journal of Economics and Development ◽

10.35716/ijed/19121 ◽

2020 ◽

pp. 307-312

Keyword(s):

State Government ◽

Rural Areas ◽

Solanum Tuberosum L ◽

Direct Marketing ◽

Marketing Channel ◽

Marketing Channels ◽

Important Food ◽

Surplus Labour ◽

Potato Crops ◽

Vegetable Cultivation

Potato (Solanum tuberosum L.) is the most important food crop of the world which has always been the poor mans’ crop. Potato is cultivated in the country for the last more than 300 years. The present study was conducted in Kurukshetra district of Haryana. The results revealed that the estimated total cost, gross return, net return, and B:C ratio of potato cultivation was `179449, 274944, 95495 and 1:1.53 per hectare, respectively. The value of the B: C ratio was found to be more than one which indicated that the cultivation of potato crops was economically profitable. The cultivation of potato crops also provided opportunities for employment of family and surplus labour in rural areas. State Government initiated a scheme Bhavantar Bharpayee Yojana (BBY) to protect vegetable growers for the sustainability of vegetable cultivation. There was seasonal variation in potato prices dut to its semi-perishable nature and post-harvest sales. The direct marketing channel of potato (Channel-IV)was found to be most profitable among all other marketing channels due to the non-existence of intermediaries between the producer and the ultimate consumer. Channel-IV was found to be most efficient among all the channels. Due to perishable nature of potato, there is a need for adequate storage facilities so that farmers get remunerative prices as well as meet the consumers’ demand through the year.

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The choice of information sources and marketing channel of Bali cattle farmers in Bali Province

Open Agriculture ◽

10.1515/opag-2021-0018 ◽

2021 ◽

Vol 6 (1) ◽

pp. 413-425

Author(s):

Ni Made Ari Kusuma Dewi ◽

Suci Paramitasari Syahlani ◽

Fransiskus Trisakti Haryadi

Keyword(s):

Research Design ◽

Information Sources ◽

Sampling Methods ◽

Direct Marketing ◽

Marketing Channel ◽

Direct Channel ◽

Descriptive Research ◽

Religious Ceremony ◽

Marketing Efficiency ◽

Depth Interviews

Abstract The aims of this research were to calculate marketing efficiency and to identify the information sources of cattle farmers who select direct or indirect channel of cattle selling. This study used a descriptive research design. Respondents in this research were determined by quota and judgmental sampling methods. Data were collected through observation and in-depth interviews. Data collected were analyzed descriptively. The results showed that 66.67% and 33.33% of farmers selected indirect channel and direct channel, respectively. Among the latter, all the farmers sold to butcher, inter-island traders, or end consumers on Muslim religious ceremony. Indirect channel farmers obtained 83.72% of producer’s share, while in the direct selling method farmers obtained the entire share. However, marketing efficiency of indirect marketing channel was better with 20.22 than the direct marketing channel with 29.70. Furthermore, in the direct marketing channel, most farmers received information from buyers (25.86%) and farmers in the indirect marketing channel received from family members (20.29%). All farmers obtained similar impersonal information from televised media. In conclusion, farmers in direct channel received more income but indirect marketing channel gave a better marketing efficiency. Lastly, majority of farmers in both channels received information from personal sources.

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Investment feasibility and marketing of mangosteen commodity in Central Sulawesi, Indonesia

Journal of Socioeconomics and Development ◽

10.31328/jsed.v3i2.1433 ◽

2020 ◽

Vol 3 (2) ◽

pp. 115

Author(s):

Marianne Reynelda Mamondol

Keyword(s):

Large Scale ◽

Net Present Value ◽

Local Economic Development ◽

Direct Marketing ◽

Sampling Technique ◽

Marketing Channel ◽

Selling Price ◽

Regional Government ◽

Farm Business ◽

Central Sulawesi

The development of mangosteen agribusiness in the regions needs attention to benefit local economic development. This research aims to analyze the investment and marketing feasibilities of mangosteen commodity at Olumokunde Village, Poso Regency, Central Sulawesi, Indonesia. Research respondents, as many as 60 farmers, were determined through stratified sampling technique. Data collection was done through observations, interviews, questionnaires to respondents, and documentary study. Research results demonstrate that mangosteen farms meet investment feasibility. The research found that the indicator of net present value was 87.496 million rupiahs, the internal rate of return was 19.8% and the payback period was 10.95 years. Since its 7th year, the mangosteen farm business’ amount of revenue has been higher than its operational costs. Also, the research reveals farm sensitivity on the changes of cost production, selling price, and mangosteen production. There are two models of mangosteen fruit marketing channel at Olumokunde: (i) direct marketing from farmers to consumers, and (ii) indirect marketing through fruit wholesalers. The mangosteen agribusiness development needs regional government intervention in the forms of facility and infrastructure requirement as well as supply chain strengthening in order to create large-scale, economical, and highly competitive farms.JEL Classification D25; O22; Q13

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Financial and marketing analysis of pedada syrup (Sonneratia caseolaris L.) in Sei Nagalawan village, North Sumatra province, Indonesia

E3S Web of Conferences ◽

10.1051/e3sconf/202133203006 ◽

2021 ◽

Vol 332 ◽

pp. 03006

Author(s):

Agus Purwoko ◽

Kansih Sri Hartini ◽

Posma Agustinus Rajagukguk

Keyword(s):

Descriptive Analysis ◽

Direct Marketing ◽

Marketing Channel ◽

Quantitative Descriptive Analysis ◽

Short Line ◽

Sonneratia Caseolaris ◽

Long Line ◽

Marketing Analysis ◽

Production Cycles ◽

Quantitative Descriptive

Sei Nagalawan village is one of the coastal villages in Perbaungan district, Serdang Bedagai regency that has the potential of mangrove ecosystems. Some fishermans in this village use pedada fruit (Sonneratia caseolaris L.) to be processed commercially into pedada syrup. Pedada syrup is marketed in mangrove tourist sites of Kampung Nypah and around Perbaungan district. This research aimed to analyze the financial feasibility, flow and marketing margins of the pedada syrup making business conducted by the Sei Nagalawan village community. The method used is quantitative descriptive analysis on the business actors processing, distribution and marketing of pedada syrup. The results showed that the business of making pedada syrup was feasible with an R/C ratio of 5, a break event point of 17 bottles and a payback period of 2 production cycles. The marketing flow of the pedada syrup business consists of 2 channels, namely the short line (direct) marketing channel and the long line marketing channel. The profit margin obtained by the producer through the short line marketing channel is IDR. 9.000,-/bottle. In the long line marketing channel, the margin obtained by producers is IDR. 6.000,-, collectors of IDR. 1,000, and retailers IDR. 2,000,per bottle.

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OPTIMALISASI BAURAN PROMOSI PEMASARAN DALAM MEMASARKAN PRODUK PERUMAHAN PERUM PERUMNAS CABANG MATARAM

MEDIA BINA ILMIAH ◽

10.33758/mbi.v13i8.223 ◽

2019 ◽

Vol 13 (8) ◽

pp. 1457

Author(s):

Dewi Rispawati

Keyword(s):

Public Relations ◽

Qualitative Data ◽

Direct Marketing ◽

Personal Selling ◽

Secondary Data ◽

Descriptive Study ◽

Sales Promotion ◽

Primary Data ◽

Case Method ◽

The Public

This research entitled is "Optimizing marketing promotion mix in marketing housing products of Perum Perumnas Branch The Mataram", which aims to increase the marketing promotion mix used in marketing housing products of Perum Perumnas Branch The Mataram. This research is a descriptive study with a case method. Data collection techniques in this study used observation, interviews and documentation. This study uses the technique of checking the validity of data based on triangulation techniques. The type of data in this study are qualitative data and quantitative data and data sources, namely primary data and secondary data. Based on the analysis it can be seen that to increase the marketing promotion mix in marketing housing products of Perum Perumnas Branch The Mataram can be done such as: personal selling, mass selling, sales promotion, public relations and direct marketing. By optimizing the marketing promotion mix in marketing the housing products of Perum Perumnas Branch the Mataram, so that they can be better known by the public, and sell well and are in demand by consumers. Optimizing the marketing promotion mix that can be done in marketing housing products of Perum Perumnas Branch The Mataram, among others, by conducting Personal selling, Mass selling, Sales Promotion, Public relations and Direct marketing

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ANALISIS SISTEM AGRIBISNIS TERNAK KAMBING (Studi Kasus pada Usaha Peternakan Prima Aqiqah di Kota Bandar Lampung)

Jurnal Ilmu-Ilmu Agribisnis ◽

10.23960/jiia.v8i4.4703 ◽

2020 ◽

Vol 8 (4) ◽

pp. 592

Author(s):

Megi Adi Guna ◽

Dyah Aring Hepiana Lestari ◽

Ani Suryani

Keyword(s):

Information And Communication Technologies ◽

Direct Marketing ◽

Marketing Channel ◽

Marketing Channels ◽

Added Value ◽

Information And Communication ◽

Livestock Products ◽

Processed Products ◽

Procurement System ◽

Production Facilities

This research aims to analyze procurement system of production facilities that are appropriate to six preciseness (on time, place, quality, quantity, type, and price), income from the goat livestock business, added value of goat processed products, the marketing channels of goat livestock, and supporting servicesfor goat farming. This research uses a case study method carried out at Prima Aqiqah Farm in Bandar Lampung City. This location is chosen purposively as consideration that Prima Aqiqah Farm is a goat breeding business that processes goat products. Data were collected in April—May 2017 and analyzed usinga qualitative and quantitative desctiptive analysis. The results of this research shows that the procurement of production facilities for the goat farm business at Prima Aqiqah Farm has fulfilled the six preciseness. The goat of Prima Aqiqah Farm is profitable and feasible because R/C value ≥ 1. Therefore, processed products at Prima Aqiqah Farm have positive added value. The marketing channel for goat livestock products has two marketing channels, namely direct marketing channels to consumers and indirect. While processed productsonly have one marketing channel which is a direct marketing channel to consumers. Supporting service institutions that support the business activities of goats are financial institutions, transportation facilities, and information and communication technologies that provide benefits for Prima Aqiqah Farm.Key words : agribusiness system, aqiqah, goat

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Development of a New Direct Marketing Channel in the Chinese Rural Market

Asia Marketing Journal ◽

10.53728/2765-6500.1517 ◽

2013 ◽

Vol 15 (2) ◽

Author(s):

Dao Sheng Li ◽

Jin Hwan Hong

Keyword(s):

Direct Marketing ◽

Marketing Channel ◽

Rural Market

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Dairy production in an urbanizing environment—Typology and linkages in the megacity of Bengaluru, India

PLoS ONE ◽

10.1371/journal.pone.0255791 ◽

2021 ◽

Vol 16 (8) ◽

pp. e0255791

Author(s):

Marion Reichenbach ◽

Ana Pinto ◽

Sven König ◽

Raghavendra Bhatta ◽

Eva Schlecht

Keyword(s):

Rural Areas ◽

Production System ◽

Urban Areas ◽

Production Systems ◽

Direct Marketing ◽

Dairy Herd ◽

Marketing Channel ◽

Small Scale ◽

Dairy Production ◽

Rapid Urbanization

Urbanization is a main driver of agricultural transition in the Global South but how it shapes trends of intensification or extensification is not yet well understood. The Indian megacity of Bengaluru combines rapid urbanization with a high demand for dairy products, which is partly supplied by urban and peri-urban dairy producers. To study the impacts of urbanization on dairy production and to identify key features of dairy production systems across Bengaluru’s rural-urban interface, 337 dairy producers were surveyed on the socio-economic profile of their household, their dairy herd and management, resources availability and, in- and output markets. A two-step cluster analysis identified four spatially explicit dairy production systems based on urbanization level of their neighborhood, reliance on self-cultivated forages, pasture use, cattle in- and outflow and share of specialized dairy genotypes. The most extensive dairy production system, common to the whole rural-urban interface, utilized publicly available feed resources and pasture grounds rather than to cultivate forages. In rural areas, two semi-intensive and one intensive dairy production systems relying on self-cultivation of forage with or without pasture further distinguished themselves by their herd and breeding management. In rural areas, the village’s dairy cooperative, which also provided access to inputs such as exotic genotype through artificial insemination, concentrate feeds and health care, was often the only marketing channel available to dairy producers, irrespective of the dairy production system to which they belonged. In urban areas, milk was mostly sold through direct marketing or a middleman. Despite rapidly progressing urbanization and a population of 10 million, Bengaluru’s dairy sector still relies on small-scale family dairy farms. Shifts in resources availability, such as land and labor, are potential drivers of market-oriented intensification but also extensification of dairy production in an urbanizing environment.

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