scholarly journals STRATEGY OF CUSTOMER SERVICE AS AN IMPORTANT DIRECTION FOR ACHIEVEMENT OF COMPETITIVE ADVANTAGES OF AN INDUSTRIAL ENTERPRISE

2019 ◽  
Vol 2 (15) ◽  
pp. 80-86
Author(s):  
V.V. Kuziak ◽  
U.I. Motorniuk ◽  
N.R. Stasiuk
Keyword(s):  
Strategic Management ◽  
Customer Service ◽  
Industrial Enterprise ◽  
Competitive Advantages ◽  
Industrial Enterprises ◽  
Analysis And Synthesis ◽  
Management Concept ◽  
Important Direction ◽  
High Level ◽  
Sustainable Competitive Advantages

The aim of the article is to substantiate theoretical and methodic approaches to comprehension of the role and importance of the strategy of customer service of an industrial enterprise in terms of achievement of its sustainable competitive advantages. The article is devoted to the study and actualization of the strategy of customer service of an industrial enterprise in the context of implementation of the strategic management concept. Solution of the tasks, outlined in the article, is secured by general scientific and specific methods of research, i.e. analysis and synthesis, systematization and generalization.The work has actualized the strategy of customer service of an industrial enterprise in the contexts of implementation of the strategic management concept. The research identifies barriers on the way of the market entry, which are set by producers with a high level of customer service. The main barriers include the used schemes of payment, imposing heavy dependence between a customer and a supplier, as well as arrangement of a broad chain of servicing establishments, which are located at the places of customers’ employment, completion of contracts on continuous supply services, creation of the image of competence concerning services supply. The article examines the features, characterizing customer service of high quality, and identifies relationship between the strategy of competitive advantages of an enterprise and the strategy of customer service.The article supplies argumentation that servicing has become an accelerator of partnership relations setting between a customer and a supplier, as well as of achievement of a high level of customers’ loyalty. Shaping of the policy of customer service is an important direction to reach a competitive advantage of an industrial enterprise. The work proposes measures to motivate employees to supply customer service of the appropriate quality, which will secure establishment and support of the corporative culture, focused on the company’s clients. The principal scientific fundamentals of the article can be applied in the practical operation of industrial enterprises.

scholarly journals Strategic management competitive potential of the enterprise

2019 ◽  
Vol 11 (4) ◽  
Author(s):  
Durbalova N. ◽  
Sedikova I.
Keyword(s):  
Strategic Management ◽  
Average Level ◽  
Competitive Advantages ◽  
Effective Strategy ◽  
Differentiation Strategy ◽  
Integration Strategy ◽  
High Level ◽  
Sustainable Competitive Advantages ◽  
Baking Industry ◽  
Niche Strategy

The purpose of this article is to scientifically substantiate methods and develop tools for managingthe competitive potential of enterprises. The main strategies for the development of the baking industry havebeen outlined, namely: for the enterprises with a high level of utilization of competitive potential the mostcost-effective strategy will be adequate; for enterprises with an average level of utilization of competitive potential the integration strategy is recommended; a differentiation strategy is recommended for an enterprisewith low competitive potential. It was emphasized that a niche strategy should be one of the key strategiesfor the development of the industry, providing sustainable competitive advantages. Managing the competitiveedge of the businesses being researched should be related to the product component.

IMPROVEMENT OF THE MARKETING COMPLEX OF THE INDUSTRIAL ENTERPRISE

2021 ◽  
Vol 298 (5 Part 1) ◽  
pp. 190-194
Author(s):  
Olena Moroz ◽  
Kostiantyn Latyshev ◽  
Oksana Zbyrannyk ◽  
Keyword(s):  
Machine Building ◽  
Industrial Enterprise ◽  
Economic Conditions ◽  
Competitive Advantages ◽  
Highly Qualified ◽  
Marketing Environment ◽  
Industrial Enterprises ◽  
Qualified Personnel ◽  
Satisfaction Of Needs ◽  
Simple Reduction

This article considers the issues on improvement of marketing complex of industrial enterprise, with the purpose of stabilization of its activity and strengthening of competitive positions. It is proposed to improve the activities of industrial enterprises on the basis of the formation of measures that will ensure the current support of domestic enterprises in difficult economic conditions. One of the ways of improving the performance of the company is to change the model “4P” into a model of marketing complex “5P” and use personnel (“Personal”) as one of the tools. On the basis of the conducted research the influence of external environment factors was evaluated on the basis of the model of the marketing complex “4P”. As a result, it was found that the surveyed company has low competitive advantages, but these competitive advantages may not be valid without preservation of highly qualified personnel, because of the instability of the activities of the company, constant differences in production, simple, reduction of workers or voluntary migration of manpower and as a result of the loss of highly qualified workers and the position of the leader in the field of machine building. The evolution of the marketing complex depending on the influence of factors of the marketing environment is examined. The application of the marketing complex not only contributes to satisfaction of needs of potential organizations in the framework of target markets, but also allows maximizing the efficiency of industrial enterprises’ activity. Practical relevance of the research carried out in the article lies in the fact that using recommendations and directions of upgrading the marketing complex of industrial enterprise will ensure stabilization of its activity on the market due to the influence of regressive external factors.

scholarly journals Improving the Strategic Management of Investment Activities of Industrial Enterprises as a Factor for Sustainable Development in a Crisis

2019 ◽  
Vol 11 (23) ◽  
pp. 6667
Author(s):  
Vladimir Zhuravlyov ◽  
Tatyana Khudyakova ◽  
Natalia Varkova ◽  
Sergei Aliukov ◽  
Svetlana Shmidt
Keyword(s):  
Sustainable Development ◽  
Strategic Management ◽  
Theory And Practice ◽  
Industrial Enterprise ◽  
Investment Policy ◽  
Management Model ◽  
Development Theory ◽  
Successful Implementation ◽  
Investment Strategies ◽  
Industrial Enterprises

This article discusses the problem of improving the strategic management of sustainable development in industrial enterprises in Russia. The shortcomings of the strategic management of industrial enterprises are due to the fall in the growth rates of the world and domestic economy, international sanctions, and the specifics of the development of socio-economic relations in the Russian Federation. The main problem of the research is related to the imperfection of the strategic management of the investment policy of the enterprise, which leads to a slowdown in the development of the company and a decrease in competitiveness. The main goal of the presented research is to develop proposals for improving the strategic management model for the development and implementation of investment strategies of an industrial enterprise. Based on the analysis of theoretical sources, gaps in research related to the topic and objectives of this work are highlighted. The methodological base of the research is determined, the basis of which are: system theory, systematic approach to managing a company’s sustainable development, theory and practice of modeling, strategic management, investment design. The improved model is proposed, which determines the interdependence of the strategic management of investment policy and the sustainable economic development of the company, presents the algorithm for managing the process of developing investment strategies in an industrial enterprise. This mechanism takes into account the main indicators of sustainable development of an industrial enterprise. There are proposals to improve the management model of insurance reserves of the company, reflecting the strategic aspects of investment activities necessary for the successful implementation of the course on sustainable development in an industrial company. The obtained results were tested by a number of Russian enterprises, which led to positive results of their activities, contributed to more sustainable development and strengthening of competitive positions.

scholarly journals Analysis of the approaches to evaluate environmental security of enterprises

2018 ◽  
Vol 17 (4) ◽  
pp. 13-19
Author(s):  
Maryna Mashchenko
Keyword(s):  
Environmental Security ◽  
Industrial Enterprise ◽  
Practical Significance ◽  
Analytic Method ◽  
Ecological Security ◽  
Internal Environment ◽  
Industrial Enterprises ◽  
Analysis And Synthesis ◽  
Enterprise Activity ◽  
Integral Indicator

Proved that to achieve socio-economic development of state it is necessary to ensure not only invarionmental security of state, but also of enterprise. There are a sufficiently large number of methods to evaluate the economic and ecological security of enterprise and, at the same time, there aren’t any practical methods to evaluate its environmental security. This confirms the necessity to analyse this issue in a more detailed way. The aim of the article is to analyse and identify the drawbacks of existing methods to evaluate the environmental security of enterprise and develop a system of indicators for environmental security of industrial enterprises. The following research methods were used in the article: method of analysis and synthesis to determine the drawbacks of existing methods to establish the level of environmental security, the graph analytic method to build a scheme of the process to develop the system of indicators for environmental security of industrial enterprise. It is determined that the process to develop the system of indicators for environmental security of industrial enterprise is a process of successive stages of determining the purpose and tasks to diagnose the state of environmental security of industrial enterprise, to select and process the necessary information and, directly, to develop a system of indicators of environmental security of industrial enterprise. The practical significance of this study is to determine the level of environmental security of industrial enterprise as an integral indicator. Its core is a set of social and economic, technical and technological, scientific and innovative, managerial and organizational indicators which have to account the criteria related to the external and internal environment of the enterprise activity. The proposed process to develop the system of indicators for environmental security of industrial enterprise allows determining the level of environmental security.

scholarly journals Development of the Theory of Cost Management of Stakeholders of the Enterprise in Foreign Tesearches

2021 ◽  
pp. 55-69
Author(s):  
Petro G. Pererva ◽  
Tetiana I. Kobeleva ◽  
Oleksandra P. Kocenko ◽  
Valerii M. Kobelev ◽  
Viktoriya O. Matrosova
Keyword(s):  
Industrial Enterprise ◽  
Enterprise Management ◽  
Conceptual Approach ◽  
Cost Approach ◽  
Industrial Enterprises ◽  
Commercial Activities ◽  
Economic Entity ◽  
Actual Direction ◽  
Management Concept ◽  
Relationship Of

Thes article proves that the actual direction of effective enterprise management is the use of network management concept of production and commercial activities, which is based on the theory of stakeholders. This area of research is widely discussed in foreign economic publications, where a significant number of innovative developments and proposals have already accumulated. Research, generalization and use of foreign experience in the field of stakeholder theory are extremely important for domestic industrial enterprises. The purpose of the study is to study the methods of substantiation of theoretical and methodological approaches and practical recommendations for managing relations with stakeholders on the basis of a cost approach, identification and grouping of stakeholders of industrial enterprises taking into account their interests. Achieving this goal is carried out using a conceptual approach to the formation of total value, which includes the value of the industrial enterprise and the value of its stakeholders, who jointly create the overall contribution of this economic entity in achieving society as a whole. The proposed approach differs positively from the conceptual provisions available in the theory of stakeholders and can be based on the theoretical provisions of managing the relationship of an industrial enterprise with its stakeholders on the basis of a cost approach. The implementation of the proposed approach allows an industrial enterprise to rank stakeholders by value, analyze the dynamics of the structure and parameters of flows of material and financial resources of the enterprise and its stakeholders.

scholarly journals The mechanism for increasing the efficiency of business processing of industrial enterprises on the basis of antocrossing

2018 ◽  
Vol 11 (1) ◽  
pp. 37-43
Author(s):  
H. G.W. Alkarawy
Keyword(s):  
Economic Activity ◽  
Business Processes ◽  
High Efficiency ◽  
Industrial Process ◽  
Industrial Enterprise ◽  
Competitive Advantages ◽  
Management Tools ◽  
Industrial Enterprises ◽  
Business Entities ◽  
The Impact

Studying the problems associated with dynamism and the volatility of the economic environment require the constant development of the enterprise is a complex and multifaceted phenomenon, marked by many unresolved problems. The choice of other business processes for outsourcing is an important problem, from the decision of which depends the efficiency of the development of industrial enterprises. They require constant development and improvement of the organization of the enterprise, development of new, progressive forms and management methods that can minimize and neutralize the impact of negative factors on the indicators of their development. Especially it concerns the industrial enterprises. The problems of low competitiveness of industrial enterprises, the limited resources necessary for their effective functioning, and the low level of human resources require changes in economic activity through effective management methods, high efficiency of business processes and increase the competitiveness of business entities, which should become the basis for the formation of a new model of economic activity of industrial enterprises on the basis of the constructed model for choosing the optimal outsourcing, providing to increase the efficiency of the industrial process of an industrial enterprise. The development of modern economy is based on the effectiveness of business processes, therefore research of business processes of industrial enterprises, are based on it, deserves special attention. Accelerating the pace of modernization, the speed of creating new knowledge and competition need not just the use of more advanced technical and technological solutions, but the introduction of management methods based on the model of choice of optimal outsourcing. Therefore, business processes in industrial enterprises are closely related to the introduction of new methods, technologies and management tools aimed at adapting business entities to the changing conditions of the external environment and the full realization of their production and potentials, and those that allow an industrial enterprise to obtain other competitive advantages.

scholarly journals ORGANIZATIONAL AND ECONOMIC PROVISION OF THE MOTIVATIONAL COMPONENT IN THE CONTEXT OF STRATEGIC MANAGEMENT OF ENTERPRISE SUSTAINABLE DEVELOPMENT

2021 ◽  
pp. 158-174
Author(s):  
Lilia SVOROBOVICH
Keyword(s):  
Sustainable Development ◽  
Strategic Management ◽  
Current System ◽  
General Scheme ◽  
Industrial Enterprise ◽  
Enterprise Management ◽  
Industrial Enterprises ◽  
Economic Support ◽  
Effective System ◽  
Methodological Aspects

The article is devoted to the study of organizational and economic support of the motivational component of the divisions of the industrial enterprise in the context of strategic management of its sustainable development. Theoretical and methodological aspects of formation of the effective mechanism of material encouragement in the system of management of structural divisions of the industrial enterprise are investigated. The systems of material incentives in the organization are considered and analyzed. The shortcomings of the current system of material incentives for employees of industrial enterprises are formulated. Theoretical bases for construction of effective system of motivation of the personnel taking into account the real contribution of each production division and each separate employee of the enterprise in final results of activity of the organization are offered. The general scheme of distribution of the fund of additional salary at the industrial enterprise is reflected in the form of algorithm. The approach to distinguishing the criteria for determining the coefficient of labor contribution and the coefficient of labor participation is systematized. The optimal structure and approaches to the quantitative assessment of indicators that characterize the motivational efforts of employees and departments of the enterprise are formed. The main types and limits of material responsibility are considered and the basic conditions of involvement of employees in material responsibility are generalized. The significance of the system of internal material responsibility at the enterprise in the context of the motivational component is substantiated. The requirements to the elements of the motivational subsystem of the production enterprise in the aspect of strategic management of sustainable development are generalized. The recommendations and prospects of further research in the approaches to the construction of the motivational component of enterprise management as a basis for increasing the labor activity of employees for strategic management of sustainable development of the organization are formulated.

АНАЛІЗ КОНКУРЕНТОСПРОМОЖНОСТІ МАЛИХ ПІДПРИЄМСТВ НА ПРИКЛАДІ ТОВ «МЕДІГРАН»

2022 ◽  
pp. 32-37
Author(s):  
Марія Бордюк ◽  
Валерія Геннадіївна Щербак
Keyword(s):  
Strategic Management ◽  
Small Businesses ◽  
Management Practices ◽  
Successful Implementation ◽  
Competitive Advantages ◽  
Depth Analysis ◽  
Organizational Inertia ◽  
Modern Business ◽  
Innovation Capacity ◽  
Sustainable Competitive Advantages

The article is an attempt to provide argument towards the need to rethink changes in the management framework of a business entity associated primarily with modern manifestations of competition and the lack of an effective competitive environment, as well as weak competitive edge and poor innovation capacity. Based on the Medigran company, the study explores key stages of competitiveness development in small businesses along with suggesting the following successive development phases: basic financial planning, forecast-based planning, planning focused on the external environment, strategic management, company internal monitoring. The hypothesis of the study is to offer insights and evaluate competitiveness development stages as well as efforts to its enhancing subject to the external and internal environment specifics. The purpose of the study is to explore the nature and assess the Medigran competitiveness, and to identify its core advantages to gain the company competitiveness in modern business settings. An in-depth analysis of management practices has enabled to identify an effective tool to manage the Medigran’s competitiveness based on the use of a situational approach. It is argued that successful implementation of administrative technologies in the context of strategic management of the company competitiveness, sales boosting policies, developing technical support, and creating competitive advantages will ultimately provide a synergistic effect. The findings demonstrate that to gain sustainable competitive advantages, it is critical to identify their priority sources, create promising opportunities, add value and build new fundamental competencies, as well as employ benchmarking, overcome organizational inertia, timely detect and update outdated knowledge, skills and processes.

COMPETITIVE POTENTIAL FORMATION ON THE BACKGROUND OF STRATEGIC MANAGEMENT OF AGRICULTURAL ENTERPRISES

2019 ◽  
Vol 4 (4) ◽  
pp. 149-160
Author(s):  
Volodymyr PILIAVSKII
Keyword(s):  
Strategic Management ◽  
Business Strategy ◽  
Competitive Strategy ◽  
Production Management ◽  
External Environment ◽  
Industrial Enterprise ◽  
Strategic Analysis ◽  
Successful Implementation ◽  
Agricultural Enterprises ◽  
Industrial Enterprises

The article reveals the issues of system-forming elements of agro-industrial enterprises’ competitive potential and the choice of competitive strategy as a factor of strengthening and increasing its efficiency through strategic management. It is established that along with the use of exclusive qualitative and quantitative characteristics of resources, competitive advantages can also be created due to the properties of the internal and external environment, rare among competitors. Special attention is paid to such an advantage as competence. The external and internal factors of agro-industrial enterprise’s competitive potential, which cover its assortment, marketing, quality, production management and other policies, innovative development, highly qualified staff availability, access to quality raw materials, are defined. The article presents and justifies the block-scheme of the choice of the agro-industrial enterprise competitive strategy of potential development. It distinguishes two components: structural composition of production and positioning. The proposed methodological approach of such analysis and choice of competitive strategy allows the enterprise not only to form, but also to successfully implement a long-term advantage in a changing environment. The competitive strategy as a tool is linked to the successful implementation of strategic management. It is determined that strategic management should be carried out through an appropriate organizational and economic mechanism, aimed at shaping and strengthening the competitiveness of the agro-industrial enterprise. The proposed mechanism includes a strategic analysis of the operating environment. It establishes essential characteristics of the environment, each consisting of dedicated sub processes, as a basis for defining the mission and goals of the enterprise. It is stated that developing a business strategy is considered to be the core of strategic management, and functional strategies must ensure every management level. A special task of evaluation and control of strategy implementation has been developed. It is determined that adjustments to the results of strategic control should be done for both the implemented strategy and the goals of business entities. In general, the implementation of the organizational and economic mechanisms of strategic management determines certain rules and techniques for forming and strengthening the competitive potential of agricultural enterprises. Keywords: competitive potential, competitive strategy, strategic management, strategy choice, business strategy, functional strategies, strategic analysis, external environment, internal environment, agro-industrial enterprises.

Management of risks in the activity of industrial enterprises: essence and classification

2019 ◽  
pp. 66-76
Author(s):  
Dmitry Shchukin
Keyword(s):  
Industrial Enterprise ◽  
Risk Category ◽  
Industrial Enterprises ◽  
Research Risks ◽  
Analysis And Synthesis ◽  
Methods Of Synthesis ◽  
Universal Definition ◽  
State Of Affairs ◽  
Definition Of

The subject of research – risks in the activity of industrial enterprises: essence and classification.The purpose of the article is to study existing approaches to the interpretation of the concept of “risk” and develop its own definition of “risk”, analysis and classification of risks arising in the activities of industrial enterprises, the development of its own classification of the most common and actual risks of an industrial enterprise. Methodology of work – used methods of synthesis, analysis and synthesis (in the study of approaches to the interpretation of the concept of “risk” and the classification of risks of an industrial enterprise), expert methods of evaluation (in determining the most common and actual risks of an industrial enterprise). The results of the work – the proposed their own: the definition of the concept of “risk” and the classification of the most common and actual risks of an industrial enterprise. Conclusions – in modern scientific thought there is no single approach and the only universal definition of the “risk” category. This state of affairs is caused by the complexity of this category, the peculiarities of the research of scholars, in the context of which this category is considered. According to the research, we came to the conclusion that the risk is uncertainty, which causes a potential deviation from the planned goals and expected results.

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