scholarly journals Marketing mechanisms of tourist industry development in an unstable environment

2020 ◽  
Vol 29 (4) ◽  
pp. 625-636
Author(s):  
Valentina V. Barabanova ◽  
Galina A. Bohatyryova ◽  
Ganna O. Gorina
Keyword(s):  
Cultural Policy ◽  
Research Work ◽  
Tourism Industry ◽  
Creative Industries ◽  
Point Of View ◽  
Industrial Enterprises ◽  
Tourism Product ◽  
Unstable Environment ◽  
Modern Economic ◽  
The Creation

The development of the tourism industry must take into account the peculiarities of the modern economic space, which is constantly changing and has many negative factors. Such an unstable environment is characterized by an uneven relationship and interdependent factors that affect the creation and consumption of the tourism product and create the multidimensionality of the tourist services market. On the basis of studying the mobility and variability of environmental factors as the modern information cooperation between producers and consumers in the tourist services market, we address the problem ofimplementing marketing mechanisms and their influence on the formation of consumer demand for tourist services. The use of marketing approaches and the mechanism of their implementation, the creation of a modern marketing environment will add stability in the market of tourist services and enhance its competitiveness. It is a question of changing the conceptual model of setting the problem of development of the tourist services market, which should be based on the totality of beliefs, values that are consumer oriented, the system of communication with specific people; finding effective ways to transform the perception of the customer’s expectations into the criteria for the desired quality of the tourism product, etc. An effective marketing strategy in the market of tourist services is possible provided that the mechanisms of influence of marketing instruments on the work of the tourism enterprise are explored in the conditions of an unstable environment, taking into account communicative and social methods of increasing the effectiveness of marketing activity in the market of tourist services. It is marketing that allows you to study and analyze the market as an object that is constantly evolving and changing under the influence of human activity. The marketing mechanisms identified by the authors in the context of environmental stabilization (research on consumer motivation and psychology, creation of new types of tourism product, involvement of employees in the formation of marketing policy of the enterprise, public-private partnership, development of creative industries, etc.) imply the recognition of culture as an instrument for the development of regional cultural industries, which implies the formation of a market for tourist services, taking into account the opportunities of the region and its cultural characteristics. The choice of the region is explained by the fact that the characteristic feature of Kryvyi Rih is the excessive technological load, its pollution under the influence ofthe activities of mining, metallurgical and other industrial enterprises and therefore the search for ways to overcome the environmental crisis.We analyze the possibilities of the Kryvyi Rih region from the point of view of forming the promotional environment through the cultural policy of the region, promotion of the brand of the city, formation of its image. Potential development opportunities in the industrial tourism industry have been identified. The theoretical and methodological basis of the research is provided by the position of modern economic theory, management theory, psychology of communications, works of domestic and foreign specialists in the field of tourism marketing. The research work uses methods that provide its logical essence – the dialectical method of scientific knowledge, the method of system-structural analysis, the method of modeling complex systems.

scholarly journals NEW PRODUCT DEVELOPMENT OPPORTUNITIES IN REZEKNE

2021 ◽  
Vol 1 (13) ◽  
pp. 24-33
Author(s):  
Iveta Dembovska ◽  
Violeta Kovalenoka
Keyword(s):  
Statistical Analysis ◽  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Tourism Industry ◽  
Industry Data ◽  
The Past ◽  
Tourism Product ◽  
The Creation ◽  
Statistical Analysis Methods

The tourism industry was one of the fastest growing industries in Latvia until the pandemic was declared in 2020, which brought the entire industry to a halt. Before the pandemic, travel trends were already moving towards the type of experience offered by hostels, and consumer demand had grown in the past years. Moreover, the industry data show that the number of travellers who use hostels is growing. There are several lodging opportunities in Rezekne, but there is no economical option, which would be a hostel. The research aim is to study the theoretical aspects of a new product and analyse the opportunities for the creation of a hostel – a new tourism product in Rezekne. The methods used in the research are monographic, synthesis, statistical analysis methods, and a survey. The research allowed making recommendations for the creation of a new tourism product – a hostel – in Rezekne. The results of the research and survey showed that hostel-level accommodation is needed in Rezekne.

scholarly journals Problematyka badawcza funkcjonowania przedsiębiorstw przemysłowych

2008 ◽  
Vol 11 ◽  
pp. 53-85
Author(s):  
Tomasz Rachwał
Keyword(s):  
Empirical Studies ◽  
Research Work ◽  
Research Area ◽  
Transformation Process ◽  
Economic Transformation ◽  
Problem Area ◽  
Point Of View ◽  
Industrial Enterprises ◽  
Industrial Structures ◽  
Research Problems

Economic transformation processes in Poland, taking effect under the influence of advancing globalization, trigger extensive changes in the functioning of particular sectors of the national economy, industrial and service enterprises, and institutions. As a result, industrial structures are rebuilt, which is due to changes in functioning of industrial enterprises regarded as the basic elements of the spatial forms of industry concentration. These changes condition the participation of the national industrial enterprises in the global economic processes, and the integration of the Polish industry with the global industry, especially through forming organizational, financial, and technological bonds, and through entering the already-formed market networks of international corporations. Therefore, from the point of view of the analysis of the economic transformation process in Poland, and especially transformation of industrial structures, the research area of functioning of enterprises, which is the focus of this paper, seems an important issue.In the first part, the author makes an attempt at showing differences between approaches to research problems concerning functioning of enterprises in geographical and economic sciences, and points to the necessity that researchers pay special attention to the conditioning of changes in functioning of enterprises and the sources of financial means for the restructuring. Further, the author presents a modernized questionnaire investigating functioning of an industrial enterprise, outlines the criteria of selection of enterprises for the research, and discusses the range of analysis of changes in enterprises functioning basing on results achieved from empirical studies conducted in south-east Poland. The paper is concluded with a discussion of access to data, and data quality evaluation.These considerations appear to prove the validity and significance of the undertaken research problems concerning changes in enterprise functioning, to show advantages of a comprehensive approach to this problem area, which includes all important aspects of enterprise functioning, and to point out to the necessity of more extensive inclusion of economic issues in research work conducted in the field of industrial geography, as processes of change are not a goal, but a means that should lead to an increase in efficiency and competitiveness of an enterprise, expressed by economic indexes.

scholarly journals Creative Economy as a Key Element of Sustainable Territorial Development

2021 ◽  
Vol 12 (3) ◽  
Author(s):  
Sergey Astafyev ◽  
Gennadiy Khomkalov ◽  
Ilona Tolstoukhova
Keyword(s):  
Soviet Union ◽  
Russian Federation ◽  
Raw Materials ◽  
Tourism Industry ◽  
Creative Industries ◽  
Creative Economy ◽  
Territorial Development ◽  
Industrial Enterprises ◽  
Strategic Initiatives ◽  
The Russian Federation

The structure of the revenue side of the budget in the Russian Federation has been undergoing changes in recent years. If earlier, during the Soviet Union, the budget was mainly funded through tax revenues from industrial enterprises and sale of various raw materials for export. Later for several decades in various regions of the country, most industrial enterprises did not function, and people who previously worked in them began to work for small business or moved to other regions. In these conditions, funding the budget and raising the standard of living of the public was only possible through the development of non-production sectors of the economy. The article used empirical research methods such as analysis and synthesis, comparison, generalization, etc. to review available research, and firsthand experience of the authors of the article who developed creative spaces within the framework of various competitions held by the Agency strategic initiatives to promote new projects. In the past few years, support for industries related to the so-called creative economy has been gaining weight at the federal level. The article analyzed multiple publications on the topic and provided a rationale for the influence of non-productive creative sectors of the economy on the development of regions. In particular, due to the development of the tourism industry, the Baikal region has every chance of stable economic growth. As an example, there is project to develop rural tourism in the Republic of Buryatia as part of the competition for tourist and recreational territories, held in the Russian Federation in 2020 by the Agency for Strategic Initiatives, is given. Based on the study and the experience gained from participating in the development of tourist and recreational sector, we suggest that there is a possibility of increasing the budgetary, commercial and social efficiency of the development of territories by supporting creative industries.

scholarly journals Assessment of the effect of new tourism products on the economic recovery of rural areas in the context of empirical research on selected communes of the Lublin Voivodeship

Turyzm ◽  
2020 ◽  
Vol 30 (1) ◽  
pp. 53-60
Author(s):  
Joanna Szczęsna ◽  
Monika Wesołowska
Keyword(s):  
Empirical Research ◽  
Rural Areas ◽  
Local Development ◽  
Primary Objective ◽  
Tourism Industry ◽  
Case Study Method ◽  
Tourism Product ◽  
Survey Results ◽  
The Creation

This paper presents examples of several original tourism products available in the rural areas of the Lublin Voivodship (Eastern Poland) which in the context of empirical research have contributed to the development of tourism. The primary objective is to determine how selected tourism products are created, and their role in the development of the tourism function and local development in general. The article employs the case study method and concerns four tourism products in four communes of the Lublin Voivodeship. An assessment of the effect of the created product on local development was based on research employing a diagnostic survey in the form of a questionnaire and interviews. The interviews concerned the process of the creation of a tourism product and its effects was undertaken among entrepreneurs from the tourism industry, and the questionnaire concerning the effects of the resulting tourism product on local development was addressed to residents. The survey results showed that in each of the analysed cases, the creation of the tourism product could have considerably contributed to the development of the tourism function and economic development of rural areas where such products were created. Socio-economic phenomena accompanying the development of the tourism function are perceived as positive by residents of selected communes that see the development of tourism as a chance to improve their image and improve living conditions.

A Canon? Yes, But What are We Going to Do with It?

2020 ◽  
Vol 28 (4) ◽  
pp. 559-564
Author(s):  
Jan Baetens ◽  
Theo D’haen
Keyword(s):  
Cultural Policy ◽  
Nation Building ◽  
Creative Industries ◽  
Point Of View ◽  
Use Value ◽  
Literary Canon ◽  
Policy Makers ◽  
Actual Use

This article deals with the age-old problem of the literary canon, from a perspective that tries to supersede the still dominating questions of nation building or mainstream versus minorities culture. Taking stock from the observation that recent debates have moved the question to the field of the creative industries as well as that of cultural policy, it asks instead questions on the actual use and use-value of the canon, which is here reframed from the point of view of both writers and policy makers.

Organizational Culture in the Focus of Improving Risk Management in the Enterprise

2020 ◽  
Vol 17 (4) ◽  
pp. 86-95
Author(s):  
R. M. Kachalov ◽  
Yu. A. Sleptsova
Keyword(s):  
Risk Management ◽  
Organizational Culture ◽  
Point Of View ◽  
Economic Risk ◽  
Management Activity ◽  
Economic Agents ◽  
Cultural Aspects ◽  
Industrial Enterprises ◽  
Operational Theory ◽  
Stable Forms

The article considers the manifestations of the phenomenon of economic risk in the socioeconomic ecosystems of industrial enterprises, examines and differentiates the pragmatic and cultural aspects of the concept of "economic risk management". In terms of methodology, the study is based on the operational theory of risk management, and also uses tools to describe the organizational culture of risk management. Pragmatic and cultural differences in the characteristics of economic risk are identified at the level of stable forms of management activity with the involvement of the main provisions of the operational theory of risk management. The phenomenon of risk is considered in the ontological space as an artificial category of activity of industrial enterprises and other economic agents that form a socio-economic ecosystem. This phenomenon is studied as a specific form of social communication associated with the desire to assess the uncertain future in the present time, mainly from the point of view of analysis and management of the level of economic risk in the enterprise.

A managerial perspective on omnichannel e-customer

2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Empirical Analysis ◽  
Customer Experience ◽  
Tourism Industry ◽  
Point Of View ◽  
Social Commerce ◽  
Social Dimensions ◽  
Offline Channels ◽  
Managerial Perspective

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.

CAPRICCIOʼS GENRE IN MANDOLIN MUSIC AT THE END OF THE 19th – THE EARLY OF THE 20th CENTURIES (for example of the concert pieces by С. Munier)

2019 ◽  
pp. 60-71
Author(s):  
N. V. Bashmakova ◽  
K. V. Kravchenko
Keyword(s):  
19Th Century ◽  
Analytical Methods ◽  
17Th Century ◽  
Point Of View ◽  
Historical Approach ◽  
The Creation ◽  
Characteristic Features ◽  
Concert Works ◽  
In The Beginning ◽  
The 19Th Century

The purpose of this article is process of analyzing in reference to concert capriccio by C. Munier for mandolin with piano («Bizzarria», op. 201, Spanish сapriccio, op. 276) from the point of view of their genre specificity. Methodology. The research is based on the historical approach, which determines the specifics of the genre of Capriccio in the music of the late 19th and early 20th centuries and in the work of C. Munier; the computational and analytical methods used to identify the peculiarities of the formulation and the performing interpretation of the original concert pianos for mandolins with piano that, according to the genre orientation (according to the composerʼs remarks), are defined as capriccio. Scientific novelty. The creation of Florentine composer,61mandolinist-vertuoso and pedagog C. Munier, which made about 300 compositions, is exponential for represented scientific vector. Concert works by C. Munier for mandolin and piano, created in the capriccio genre, were not yet considered in the art of the outdoors, as the creativity and composer’s style of the famous mandolinist. Conclusions. Thus, appealing to capriccio by С. Munier, which created only two works, embodied in them virtually all the evolutionary stages of the development of genre. In his opus of this genre there are a vocal, inherent in capriccio of the 17th century solo presentation, virtuosity, originality, which were embodied in the works of 17th – 18th centuries and the national color of the 19th century is clearly expressed. Thus, the Spanish capriccio is a kind of «musical encyclopedia» of national dance, which features are characteristic features of bolero, tarantella, habanera, and so forth. The originality of opus number 201 – «Bizzarria», is embodied in the parameters of shaping (expanded cadence of the soloist in the beginning) and emphasized virtuosity, which is realized in a wide register range, a variety of technical elements.

LES AXES DE LA CRÉATION ET LA NAISSANCE DE LʹIMAGINAIRE COMME LANGAGE MYTHIQUE

Trictrac ◽  
2016 ◽  
Vol 9 ◽  
Author(s):  
Liliana Danciu ◽  
Petru Adrian Danciu
Keyword(s):  
Sacred Space ◽  
Physical World ◽  
Spoken Word ◽  
Point Of View ◽  
Philosophical Approach ◽  
Starting Point ◽  
Written Form ◽  
The Creation ◽  
Religious Systems ◽  
Rich Spectrum

The axes of the creation and birth of the imaginary as a mythical language. Our research follows the relationships of the concepts that are taking into account creation on the double axis of verticality and horizontality. We highlight those symbolic elements which would later constitute the mythical language about the sacred space-temporality. Inside this space-temporality a rich spectrum of mythical images develops; images capable of explaining the relationships of the creation plans. Without a religious perception of the temporality, the conceptualization of the axis would remain a philosophical approach. Through our point of view, the two are born simultaneously. Thanks to them, creation can be imagined. The first “frozen” formula of the mystical human spirit can be thought, brought to a palpable reality, expressed in an oral and then a written form. Studied together, temporality (sacred or not) and space are permanently imagined together. For example, a loss of mundane temporality in the secret ecstasy that offers to the soul an ascending direction does not mean getting out of universal temporality, but of its mundane section. In the sacred space the soul relates to time. Even the gods are submitted by the sacred, Aeon sometimes being synonymous to destiny. The universal creator seems to evade every touch, but not consistently, only when he avoids the descent into its created worlds. In sacredness, time and space seem or become confused, both expressing the same reality, by the immediate swing from thinking to deed. The mythical imagery conceives the displacement in the primary space-temporality by the spoken word. So, for something to appear and live, the spoken word is required. Even the divine dream appears as a pre-word of a creator’s thought. The thought follows the spoken word, the spoken word follows the gestures which finally indicate the meanings of the creative act, controlling the rhythm of the creation days. These three will later be adapted through imitation in rite. We are now situated at the limit of the physical world, a real challenge for the mythical imagery. The general feature of the mythical expression on the creation of the material world is the state of the divinity’s exhaustion, most often conceptualized by sacrifice or divine fatigue. The world geography identifies with the anatomy of a self-gutted god. Practically, material creation is most likely the complete revelation of God’s body autopsy. As each body decomposes, everything in it is an illusion. An axial approach of the phenomenon exists in all religious systems. The created element’s origin is exterior, with or without a pre-existing matter, by a god’s sacrifice or only because it has to be that way. This is the starting point of the discussion on the symbolism of axiality as a reason for the constitution of the language of creation, capable of retelling the imaginary construction of myth in an oral and then written form.

ЕКАТЕРИНА ВЕЛИКАЯ И ДИАЛЕКТИКА ПРОСВЕЩЕННОЙ МОНАРХИИ

2020 ◽  
Vol 15 (1) ◽  
pp. 39
Author(s):  
С. И. Дудник ◽  
И. Д. Осипов
Keyword(s):  
Cultural Policy ◽  
Separation Of Powers ◽  
Point Of View ◽  
Human Sciences ◽  
The Rule Of Law ◽  
Political Ideas ◽  
The People ◽  
Specific Interpretation ◽  
The Difference ◽  
Conservative Values

The article discusses the problems of evolution and the formation of the ideology of an enlightened monarchy in Russia. In this regard, the philosophical and political ideas of Catherine the Great, as well as their theoretical and ideological premises, are analyzed. It is noted that the philosophy of education in Russia was closely connected with the concepts of Voltaire, Didro, Montesquieu, Beccaria, Bentham, their views on natural law and human freedom, humanism and the rule of law. These concepts in the philosophy of Catherine received a specific interpretation, due to the sociocultural conditions of Russia. This was manifested in the famous work of Catherine the Great “The Nakaz”, which recognized Montesquieu's argument in favor of the autocracy, but at the same time, his point of view on the separation of powers was rejected. The specificity of the doctrine of enlightened monarchy lies in the combination of liberal and conservative values, which form eclectic forms. This was the dialectic of the supreme power, the difference between the enlightened monarchy and the ideology of absolutism. The article also notes that education in Russia is associated with fundamental socio-political reforms, processes of secularization of culture. At this time, the natural and human sciences are developing. The changes positively influenced the development of medicine, beautification of towns and public education. Also considered are the views on the autocracy of the opposition nobility intelligentsia: A. N. Radishchev and noted that his criticism of the autocracy was determined by an alternative cultural policy, proceeding from the protection of the interests of the people. The doctrine of enlightened monarchy is characterized by internal worldview inconsistency and political inconsistency, which did not allow solving the pressing social problems of the establishment of legal state, democratization of society and the abolition of serfdom.

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