scholarly journals Optimizing the Use of Digital Technology in Building a Community Network of Consumption of Small and Medium Enterprises’ Products during the COVID-19 Pandemic: The Case of Depok, Indonesia

2021 ◽  
Vol 3 (2) ◽  
pp. 155-166
Author(s):  
Ichmi Yani Arinda Rohmah ◽  
Andi Achdian
Keyword(s):  
Qualitative Study ◽  
Digital Technology ◽  
Large Scale ◽  
Small And Medium Enterprises ◽  
Business Groups ◽  
Community Network ◽  
Goods And Services ◽  
Social Restriction ◽  
Marketing Activities ◽  
Medium Enterprises

The massive spread of the COVID-19 pandemic which started in the mid-2020 has had a significant impact on the sustainability of the production and marketing activities of goods and services by Small and Medium Enterprises (SMEs). In the context of Indonesia, the so-called policy Large Scale Social Restriction encourages small and medium-sized business groups to find strategic ways so that they can continue to carry out production and marketing activities. One of the strategic ways is building a network of people who consume goods by using digital technology. This study analyses the strategies of small and medium-sized business groups in building a community network of the consumption of small and medium-sized business products through digital technology during the COVID-19 pandemic with special reference to the case of Depok, in Indonesia. This is a descriptive qualitative study with interview, observation, and documentation techniques. The findings show that small and medium enterprises use several digital applications to be able to connect individuals to create a consumption group of “common taste” so that those small and medium-sized enterprises could maintain the continuity of selling their goods or products. As a result, this strategic method is proven to be quite beneficial for small and medium business groups.

scholarly journals Kebijakan Pertanahan pada Era Masyarakat Ekonomi Asean (MEA)

2016 ◽  
Vol 2 (2) ◽  
pp. 227
Author(s):  
Hadi Arnowo ◽  
Djudjuk Tri Handayani
Keyword(s):  
Land Use ◽  
Poverty Reduction ◽  
Large Scale ◽  
Small And Medium Enterprises ◽  
Community Empowerment ◽  
Land Utilization ◽  
Goods And Services ◽  
The Government ◽  
Medium Enterprises ◽  
The Impact

Abstract : ASEAN Economic Community (AEC) has the aims to transform ASEAN into a stable, prosperous, and highly competitive region through equitable economic development, poverty reduction and socio-economic disparities. As a consequence, since 2015, ASEAN becomes region with free trade of goods, services, investment, and skilled labor. The impact of the implementation of MEA is shown by the price and quality of goods and services that become competitive, affecting domestic products and services from Small and Medium Enterprises (SMEs), as well as farmers. The government has sought to support SMEs and farmers through direct and indirect assistance. Land is the sector that has the most influential effect among other sectors to provoke economic growth of SMEs and farmers, because land has the function as natural resource as well as work location. To optimize this, land policies are needed to regulate land use arrangement, land asset legalization, control of land utilization and community empowerment through access reform. Asset legalization for SMEs and farmers, as well as asset legalization for infrastructures. Land use and land utilization control was implemented to optimize large-scale agricultural area by set up cooperation scheme with local people. Community empowerment was implemented through access reform, prioritized to the regions that have leading commodities or products. Keywords : competition, land use arrangement, assets legalization, land utilization, community empowermentIntisari : Pembentukan Masyarakat Ekonomi ASEAN (MEA) bertujuan untuk mentransformasikan ASEAN menjadi kawasan yang stabil, makmur, dan sangat kompetitif melalui ekonomi pembangunan yang adil, berkurangnya kemiskinan dan kesenjangan sosial-ekonomi. Sebagai konsekuensinya, ASEAN menjadi daerah dengan pergerakan bebas barang, jasa, investasi, tenaga kerja terampil, dan aliran modal sejak tahun 2015.Dampak pemberlakuan MEA adalah terjadinya persaingan harga dan kualitas barang dan jasa yang berpengaruh terhadap produk dan jasa domestik yang umumnya dilakukan oleh pelaku Usaha Kecil dan Menengah (UKM) dan petani. Pemerintah telah berupaya membantu pelaku UKM dan petani melalui bantuan langsung dan tidak langsung. Sektor pertanahan adalah sektor yang paling berpengaruh terhadap tumbuhnya perekonomian pelaku UKM dan petani. Hal tersebut karena tanah merupakan sumberdaya alam sekaligus ruang tempat berusaha. Agar dapat membantu pelaku UKM dan petani diperlukan langkah–langkah kebijakan pertanahan berupa penatagunaan tanah, legalisasi aset, pengendalian pemanfaatan tanah, dan pemberdayaan masyarakat melalui akses reform. Legalisasi aset bagi pelaku UKM dan petani serta legalisasi aset untuk infrastruktur. Pengendalian pemanfaatan tanah adalah untuk mengoptimalkan tanah pertanian berskala besar melalui kerjasama dengan penduduk sekitar. Pemberdayaan masyarakat dilaksanakan dengan menfasilitasi UKM dan petani untuk memperoleh akses permodalan dimana prioritas ditujukan pada lokasi–lokasi yang memiliki produk atau komoditi unggulan. Kata Kunci : kompetisi, penatagunaan tanah, legalisasi aset, pemanfaatan tanah, pemberdayaan masyarakat

scholarly journals Study on the degree of use and knowledge of digital marketing elements in Romanian small and medium enterprises

2018 ◽  
Vol 184 ◽  
pp. 04017
Author(s):  
Răzvan Mihai Dobrescu ◽  
Cristina Petronela Simion ◽  
Iuliana Grecu ◽  
Cristian Aurelian Popescu
Keyword(s):  
Digital Technology ◽  
Small And Medium Enterprises ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Statistical Research ◽  
Organization Level ◽  
Or Groups ◽  
Marketing Activities ◽  
Medium Enterprises ◽  
Promotion Process

This paper aims to identify digital marketing elements, to analyze and to study the industry‘s degree of knowledge regarding digital marketing, as well as the degree of use of digital technology in the marketing mix of small and medium enterprises(SME‘s) in Romania. First of all, the basic concepts of digital marketing will be defined and analyzed: e-bussines, e-commerce and e-marketing, and then, in order to identify the degree of knowledge of these elements as well as the degree of use in the promotion process, a statistical research was carried out which had the following objectives: to determine the degree to which SMEs in Romania know the concepts of digital marketing; to identify whether these organizations have developed digital marketing strategies; to identify whether there are people or groups of people who are responsible for digital marketing activities at the organization level.

scholarly journals Pelatihan Kewirausahaan Dalam Pengembangan Umkm Di Masa Pandemi

2021 ◽  
Vol 1 (1) ◽  
pp. 22-25
Author(s):  
Fillia Anggita ◽  
Zailani Zailani
Keyword(s):  
Digital Literacy ◽  
Large Scale ◽  
Market Access ◽  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Consumption Pattern ◽  
Goods And Services ◽  
Digital Transactions ◽  
Medium Enterprises ◽  
The Impact

As we know, the MSME business is one of the sectors most affected by the COVID-19 outbreak. The impact of the pandemic has resulted in many workers being forced to stay home. During the pandemic, there was a change in the consumption pattern of people's goods and services from offline to online. Many MSME actors have difficulty in achieving the targets that must be achieved when the economy is disrupted. This change in pattern, followed by Micro, Small and Medium Enterprises (MSMEs) in order to survive, and can develop so that they are able to face new normal conditions, Digitalization has become an important necessity, as evidenced by the Large-Scale Social Restriction Period (PSBB) which has increased the utilization of e-learning, eCommerce, digital literacy, delivery requests, and the need for medical/cleaning equipment, however, cannot deny the existence of the problem of digitizing MSMEs. In some remote areas, limited internet access is still an obstacle. The understanding of MSME actors towards technology, limited online marketing, production processes and online market access are still considered not optimal enough. Furthermore, consumers still feel insecure in conducting digital transactions. The purpose of this research is to overcome these problems, and help residents through the program "Entrepreneurship training in developing MSMEs during the pandemic in Nelayan Indah Village" and teaching residents to use digital properly.

scholarly journals Analysis of The Cycling Trend During the Pandemic of COVID 19 Towards Small and Medium Enterprises (UMKM) Income

2020 ◽  
Vol 4 (4) ◽  
pp. 528
Author(s):  
Irham Ramdani
Keyword(s):  
Large Scale ◽  
Small And Medium Enterprises ◽  
Virus Disease ◽  
Well Being ◽  
Spare Parts ◽  
Social Restriction ◽  
Medium Enterprise ◽  
The Many ◽  
Medium Enterprises ◽  
The Impact

The Corona pandemic has take down the vital parts of the economic sector. The implementation of the Large Scale Social Restriction (PSBB) has forced people to stay at home. Meanwhile, they also obliged to maintain their well being and health to prevent themselves infected by the Corona Virus Disease (COVID 19). On of the many ways to prevent the virus attack is by doing exercises, most of the society choose cycling as their exercise during the pandemic. This condition leads to the increase of the demands of bicycle and its spare parts although their prices is also increasing. This phenomena could increase the income of the Small and Medium Enterprises. The aim of this research is  to analyze the impact of cycling trend during the pandemic of COVID 19 towards the income of small-medium enterprise, specifically  the ones in the domain of bicycle. This research will use the qualitative descriptive approach. The interview data will be collected and categorized based on the source of the information, and will be presented in narrative voice showing the increase of small and medium bicycle enterprises’s income, so we can conclude that there is an impact of the cycling trend during the pandemic of COVID 19 towards the increase of the small medium bicycle enterprise, whether it is online, offline, the selling of bicycle, the spare parts, or the accessories.

scholarly journals Driving Force of TQM in Improving SME's Performance: The Roles of Innovation and Spiritual Capital

2020 ◽  
Vol 1 (1) ◽  
pp. 38
Author(s):  
Fikrotul Ulyah ◽  
Ahmad Toha ◽  
Sasongko Sasongko
Keyword(s):  
Quality Management ◽  
Total Quality Management ◽  
Driving Force ◽  
Large Scale ◽  
Small And Medium Enterprises ◽  
Company Performance ◽  
Total Quality ◽  
Spiritual Capital ◽  
Key Word ◽  
Medium Enterprises

TQM concept is known as a significant driver of performance of large-scale companies. This study points out two perspectives namely direct and indirect influence associated with TQM. Specifically, it delves into the innovation and spiritual capital in improving the performance of Intako. Path analysis was carried out to shed lights on the correlation among the aforementioned aspects. There were 98 samples involved in the study. The research results confirm the influence of innovation and spiritual capital on TQM. Likewise, the same results are evident on the influence of innovation, spiritual capital, and TQM on company performance. Key word: Innovation, Spiritual Capital, Total Quality Management, Performance, Small-and-Medium Enterprises

Facts or gut feelings: analysis of external pricing antecedents for SMEs in Germany

2018 ◽  
Vol 25 (6) ◽  
pp. 886-901
Author(s):  
Lars Hendrik Achterberg ◽  
Maktoba Omar ◽  
Ambisisis Ambituuni ◽  
Oliver Roll
Keyword(s):  
Information Acquisition ◽  
Large Scale ◽  
Positive Impact ◽  
Small And Medium Enterprises ◽  
Theory Development ◽  
Knowledge Generation ◽  
Content Type ◽  
Strategic Pricing ◽  
Gut Feelings ◽  
Medium Enterprises

Purpose The purpose of this paper is to analyse the external antecedents of pricing information acquisition in an integrative manner. The study develops understanding of determinants of information acquisition as a crucial prerequisite of successful pricing strategies within German small and medium enterprises (SMEs). Design/methodology/approach A large scale survey of sampled 2,542 SMEs was conducted. A total of 220 questionnaires were completed, reflecting a response rate of 9 per cent. This was acceptable considering the sensitivity of pricing issues. A final sample of 173 usable questionnaires were obtained. Findings The result indicates that external antecedents of pricing information acquisition practices have a positive impact on SME pricing performance, and pricing performance is positively related to firm performance. Practical implications The study indicates that external antecedents of pricing information acquisition are strategic pricing capabilities, which should receive attention by SME managers. Originality/value This study bridges significant obstacle to knowledge generation and theory development of the important issues of pricing information acquisition in SMEs.

PELATIHAN DIGITAL BUSINESS BAGI CALON ENTREPRENEUR MUDA KOTA LHOKSEUMAWE DI MASA COVID-19

2021 ◽  
Vol 1 (1) ◽  
pp. 36
Author(s):  
Falahuddin Falahuddin ◽  
Fuadi Fuadi ◽  
Munandar Munandar ◽  
Devi Andriyani ◽  
Arliansyah Arliansyah
Keyword(s):  
Digital Technology ◽  
Positive Impact ◽  
Small And Medium Enterprises ◽  
Economic Potential ◽  
Business Rules ◽  
Business Plans ◽  
Doing Business ◽  
Points Of View ◽  
Medium Enterprises ◽  
Young Entrepreneurs

This service will provide an overview of entrepreneurship of small and medium enterprises using digital technology. From all points of view, be it motivation, business opportunities or ideas, as well as business rules according to sharia. During the current Covid-19 pandemic, it is very demanding for young people who already have business plans to adopt digital business tools more quickly to survive and develop in the new normal era. Therefore, prospective young entrepreneurs have great potential to be prepared to become excellent entrepreneurs, who will not only be economically independent, but will also develop regional economic potential which in turn will have a positive impact on the national economy. The purpose of this service is to overcome the problem of unemployment by the younger generation. The solutions we provide are in the form of training and providing motivation to develop and provide basic techniques for doing digital business, and do not forget to provide understanding to aspiring young entrepreneurs about doing business in an Islamic way as a form of development of the nation's.

MSMEs Gain Momentum: An Insight into the Fund Allocation in the Budget over the years

2021 ◽  
Vol 12 (1) ◽  
pp. 15-22
Author(s):  
Dr. Pritha Chaturvedi ◽  
Keyword(s):  
Major Part ◽  
Small And Medium Enterprises ◽  
Goods And Services ◽  
Fund Allocation ◽  
The Government ◽  
Medium Enterprises ◽  
Insight Into

The Micro, Small and Medium enterprises (MSMEs) are the largest employers in the country after agriculture. The labor intensive sector employs approximately 114 million persons and contributes nearly 30 per cent to India’s GDP. MSME is considered as the boon for the fresh talents in India promoting economic solidity in terms of growth and export. Approximately 50 per cent of our exports come from goods and services produced and sold by the sector. Not only that the MSMEs and its contributions are directly or indirectly benefitting many other prime sectors of the country. The government acknowledging the importance of the sector grants a major part of its outlay on the same. The article is an attempt to present the analysis of the improvisation in the fund allocation for the sector in the last three budgets till the current one passed on 17th of March 2021.

Methodology and Software Components for E-business Development and Implementation

2013 ◽  
pp. 269-298
Author(s):  
Neven Vrcek ◽  
Ivan Magdalenic
Keyword(s):  
Open Source ◽  
Large Scale ◽  
Network Effects ◽  
Business Processes ◽  
Small And Medium Enterprises ◽  
Module Structure ◽  
Service Oriented Architectures ◽  
Service Oriented ◽  
Public Sectors ◽  
Medium Enterprises

Many benefits from implementation of e-business solutions are related to network effects which means that there are many interconnected parties utilizing the same or compatible technologies. The large-scale adoption of e-business practices in public sectors and in small and medium enterprises (SMEs)-prevailing economic environments will be successful if appropriate support in the form of education, adequate legislative, directions, and open source applications is provided. This case study describes the adoption of e-business in public sectors and SMEs by using an integrated open source approach called e-modules. E-module is a model which has process properties, data properties, and requirements on technology. Therefore e-module presents a holistic framework for deployment of e-business solutions and such e-module structure mandates an approach which requires reengineering of business processes and adoption of strong standardization that solves interoperability issues. E-module is based on principles of service-oriented architectures with guidelines for introduction into business processes and integration with ERP systems. Such an open source approach enables the spreading of compatible software solutions across any given country, thus, increasing e-business adoption. This paper presents a methodology for defining and building e-modules.

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