scholarly journals Influence of discount price announcements on consumer's behavior

2012 ◽  
Vol 52 (6) ◽  
pp. 657-671 ◽  
Author(s):  
Giuliana Isabella ◽  
Alexandre Ierulo Pozzani ◽  
Vinicios Anlee Chen ◽  
Murillo Buissa Perfi Gomes
Keyword(s):  
Prospect Theory ◽  
Research Study ◽  
Framing Effect ◽  
Theoretical Framework ◽  
Mental Accounting ◽  
Purchase Intentions ◽  
Common Occurrence ◽  
Discount Rates ◽  
Absolute Value ◽  
Patterns Of Behavior

The theoretical framework that underpins this research study is based on the Prospect Theory formulated by Kahneman and Tversky, and Thaler's Mental Accounting Theory. The research aims to evaluate the consumers' behavior when different patterns of discount are offered (in percentage and absolute value and for larger and smaller discounts). Two experiments were conducted to explore these patterns of behavior and the results that were obtained supported the view that the framing effect was a common occurrence. The patterns of choice of individuals in a sample were found to be different due to changes in the ways discounts were offered. This can be explained by the various ways of presenting discount rates that had an impact on the influence of purchase intentions, recommendations and quality perception.

An Examination of the Nature of Trust in Buyer–Seller Relationships

1997 ◽  
Vol 61 (2) ◽  
pp. 35-51 ◽  
Author(s):  
Patricia M. Doney ◽  
Joseph P. Cannon
Keyword(s):  
Theoretical Model ◽  
Cognitive Processes ◽  
Supplier Selection ◽  
Theoretical Framework ◽  
Purchase Intentions ◽  
Supplier Performance ◽  
Several Variables ◽  
Integrate Theory ◽  
Selection Decision ◽  
The Impact

The authors integrate theory developed in several disciplines to determine five cognitive processes through which industrial buyers can develop trust of a supplier firm and its salesperson. These processes provide a theoretical framework used to identify antecedents of trust. The authors also examine the impact of supplier firm and salesperson trust on a buying firm's current supplier choice and future purchase intentions. The theoretical model is tested on data collected from more than 200 purchasing managers. The authors find that several variables influence the development of supplier firm and salesperson trust. Trust of the supplier firm and trust of the salesperson (operating indirectly through supplier firm trust) influence a buyer's anticipated future interaction with the supplier. However, after controlling for previous experience and supplier performance, neither trust of the selling firm nor its salesperson influence the current supplier selection decision.

Finding Congruence Between Sensation Seeking, Brand Personality and Purchase Intention

2012 ◽  
Vol 3 (1) ◽  
pp. 72-86
Author(s):  
Reshma Farhat ◽  
Bilal Mustafa Khan ◽  
Ahmad Faraz Khan
Keyword(s):  
Sensation Seeking ◽  
Purchase Intention ◽  
Research Study ◽  
Brand Personality ◽  
Purchase Intentions ◽  
Human Needs

Human needs give way to the engagement of consumers in different activities which provide avenues for self-expression or to experience the anticipated emotional benefits that differentiate them from others. One such category of consumers is termed as Sensation Seekers. This research study explores the phenomenon of congruence and examines the correlation between sensation, brand personality and purchase intention. The key focus of the study is the brand personality of the automobile brands in India and with the use of multistage methodology, the purchase intentions of sensation seeking is being explored. Data was analyzed statistically and the study concludes that there is no marked difference in the purchase intentions of High and Low Sensation Seeking.

scholarly journals Altruistic and Anomic Suicide: A Durkheimian Analysis of Palestinian Suicide Bombers

2016 ◽  
Vol 9 (4) ◽  
pp. 30
Author(s):  
Reem A. Abu-Lughod ◽  
Eduardo L. Montoya
Keyword(s):  
Logistic Regression ◽  
Research Study ◽  
Theoretical Framework ◽  
Suicide Terrorism ◽  
Suicide Bombers ◽  
The Past ◽  
Suicide Bombings ◽  
The World ◽  
History Of

In the past two decades, suicide terrorism in its different forms has become a popular topic of research and debate. It has contributed to a different sense of normalcy and regularity in various societies across the world given that suicide bombings are relatively inexpensive and effective, compared with other kinds of terrorist methods. This study primarily focuses on suicide bombings in the Palestinian/Israeli territories, an area that has experienced conflict and tension for over six decades. In doing so, the research study uses Durkheim’s typology of suicide as a theoretical framework to trace the history of suicide bombings in the Palestinian/Israeli territories, outline the characteristics of suicide bombers, their motivations, and how suicide bombings have been used as a form of resistance to occupation. The data collected cover suicide bombings that have occurred from April 1994 to February 2008. The research study uses logistic regression to examine the characteristics of the suicide bombers and their attacks. The results show, among other things, that the attacks possess elements of both altruistic and anomic types of suicide in the Durkheimian sense of the word.

A Prospect Theory Explanation of the Disposition to Trade Losing Investments for Less Than Market Price

2002 ◽  
Vol 90 (3) ◽  
pp. 851-857
Author(s):  
D. J. Johnstone
Keyword(s):  
Prospect Theory ◽  
Market Price ◽  
Market Value ◽  
Mental Accounting ◽  
New Venture ◽  
Open Market ◽  
Psychological Benefits ◽  
Sale Price ◽  
Monetary Loss ◽  
Mental Integration

Investors have a proven general reluctance to realize losses. The theory of “mental accounting” suggests that losses are easier to accept when mentally integrated with either preceding losses or with compensatory gains. Mental integration is made easier when a failed asset is exchanged against a new, apparently profitable, acquisition. The alternative is to sell the existing asset on the open market before re-investing the proceeds as desired. This is emotionally less appealing than “rolling over” a losing investment into a new venture by way of an asset trade. The psychological benefits of exchanging rather than selling a failed asset come at a cost. It is typical of trade-in arrangements, e.g., where one trades an old car against a new one, that the effective sale price of the existing asset is less than current market value. Acceptance of this low price adds to the investor's total monetary loss on the existing asset but is essential to an overall package deal apart from which that asset would often remain belatedly unsold.

scholarly journals DEVELOPMENT OF EFL TEACHERS´ PEDAGOGICAL CONTENT KNOWLEDGE THROUGH ACTION RESEARCH IN A MASTER’S PROGRAM

2020 ◽  
Vol 78 (4) ◽  
pp. 533-552
Author(s):  
Julio Cesar Gomez
Keyword(s):  
Action Research ◽  
Pedagogical Content Knowledge ◽  
Content Knowledge ◽  
Research Study ◽  
Theoretical Framework ◽  
Master's Program ◽  
Pedagogical Content ◽  
Action Research Study ◽  
The Impact

This longitudinal, 2-year study explored the experience of a cohort of seven in-service teachers in an English Language Teaching master’s program as they carried out action research studies to determine the impact of the stages of the research process on the various components of their pedagogical content knowledge. The research design followed a qualitative multiple case study model. Data were gathered through semi-structured interviews, written reflections, and participant observation journal notes. Main findings highlight the way specific components of the thesis linked to stages of the action research study contributed to developing certain types of knowledge integral to pedagogical content knowledge. Knowledge of the students was highly impacted by the needs analysis and the design and implementation of the intervention. In terms of pedagogical knowledge, building the state of the art and theoretical framework along with the intervention clarified and further developed knowledge of teaching methodologies and strategies. Subject matter knowledge was highly impacted by the theoretical framework and the socialization opportunities. Establishing the setting of the study contributed to further understand the constraints and affordances of their teaching contexts. Overall, this action research study became an insightful experience that helped participants promote effective classroom practices to address their students’ needs. Keywords: action research, longitudinal case study, master’s thesis, pedagogical content knowledge, second language teacher education.

scholarly journals Cultural Diversity and Its Influence on Role Players in a Full-Service School in Soshanguve: A Wellness Perspective

2021 ◽  
Vol 4 (1) ◽  
pp. 23
Author(s):  
Ute Steenkamp
Keyword(s):  
Data Collection ◽  
Cultural Diversity ◽  
Thematic Analysis ◽  
Cultural Awareness ◽  
Research Study ◽  
Research Question ◽  
Theoretical Framework ◽  
Structured Interviews ◽  
Role Players ◽  
Cultural Historical Activity

The purpose of the study was to explore the role cultural diversity plays in a Full-Service School in Soshanguve by means of a wellness perspective lens. The phenomenon at hand was the way that cultural diversity influences role players within a Full-Service School. The study was underpinned by three theories, namely Hettler’s Wellness Theory, Cultural-Historical Activity Theory and Ubuntu to generate a comprehensive insight into the role of cultural diversity on role players within a Full-Service School in Soshanguve. The study was premised on a qualitative philosophy using an interpretive paradigm, an ethnographic case study and using various qualitative methods of data collection, analysis and interpretation of data. Only one school participated in this research study as the goal of this research study was understanding the phenomenon from the participants’ perspective. The study employed a purposive sampling approach to select diary entries from educators who participated in the semi-structured interviews. Data collection and analysis were precise as the data was collected and transcribed as soon as it was recorded. The researcher consequently decided to use thematic analysis to draw on the theoretical framework of this study. Thematic analysis refers to the identification of themes and patterns of meaning throughout the data in correlation to the research question. Thus, the researcher analysed content by coding specific themes as directed by the research project’s theoretical framework. Among the findings was that role players identified that cultural diversity influences the wellness dimensions holistically. One of the recommendations is to establish a cultural awareness model in collaboration with the community within a Full-service school.

scholarly journals Comparative Study of Editorials of Daily Dawn and Daily the News International Regarding Electricity Crisis of Pakistan

2016 ◽  
Vol I (I) ◽  
pp. 28-39
Author(s):  
Muhammad Ahmad Nawaz ◽  
Sajjad Ali
Keyword(s):  
Comparative Study ◽  
Research Study ◽  
Theoretical Framework ◽  
Framing Theory ◽  
Electricity Crisis ◽  
The Media ◽  
Elite Newspapers

This research investigates the editorial coverage of two elite newspapers of Pakistan; Daily the News International and Daily Dawn regarding electricity crisis in Pakistan from June 2010 to May 2011. For this research study, 49 editorials were studied, comprised 648 sentences. Twenty-two editorials (291 sentences) in Daily Dawn and 27 editorials (357 sentences) published in Daily the News International during the proposed period of the study. All editorial sentences are divided into five different categories; Causes, Effects, Reactions, Solutions and Miscellaneous of the electricity crisis according to the nature of data. The study finds out that both newspapers gave 22.06% favourable, 36.57% unfavourable coverage, while 41.35% neutral coverage on the issue which shows that both the newspapers have given more neutral coverage. The researcher used framing theory as a theoretical framework. In light of results, the researcher concluded that the media framed this crisis in a neutral way.

scholarly journals Who gets hooked on Facebook? An exploratory typology of problematic Facebook users

2016 ◽  
Vol 10 (3) ◽  
Author(s):  
Tracii Ryan ◽  
John Reece ◽  
Andrea Chester ◽  
Sophia Xenos
Keyword(s):  
Cluster Analysis ◽  
Pilot Study ◽  
Online Survey ◽  
Theoretical Framework ◽  
Future Research ◽  
Social Activities ◽  
Social Monitoring ◽  
Facebook Use ◽  
Patterns Of Behavior ◽  
High Engagement

Scholars have suggested that there are multiple pathways to problematic Facebook use, and each are linked to the types of activities that users engage in. However, these concepts have yet to be empirically explored. The present paper addresses this gap in the literature by presenting a pilot study based on a sample of 59 (50 females, 9 males) problematic Facebook users. Closed and open-ended data were collected using an online survey. Cluster analysis was then used to identify three types of problematic Facebook users: those with high engagement in social activities and browsing, those with low engagement in social activities but high engagement in browsing, and those with low engagement in both social activities and browsing, but moderate engagement in gaming. This paper presents an in depth discussion of the patterns of behavior identified within these clusters. In addition, four potential pathways to problematic Facebook use are proposed: online social enhancement, social monitoring, procrastination, and entertainment. This study contributes to the development of a much-needed theoretical framework of problematic Facebook use, and provides direction for future research.

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