scholarly journals Image Policy as a Tool to Increase the Competitiveness of Recreation Area

2021 ◽  
Vol 12 (1) ◽  
Author(s):  
Valentina Yachmeneva ◽  
Evgeniy Yachmenev

Image policy is a complex tool consisting of a strategy and a set of tactical measures aimed at improving the competitiveness of a recreation area and creating competitive advantages. Due to the government support and the performance of significant federal projects and social programs in the republic, there is a significant growth of popularity, loyalty and trust in tourism industry and sanatorium and resort services of Crimea in domestic and international markets. The article studies the resources that determine the territorial identity of the recreation area of the Republic of Crimea. The purpose of the study is to clarify the conceptual definitions of the image policy of the recreation region, to identify conditions, factors, objects and events that favorably affect the image of the territory. The hypothesis of the study is the assumption that the analysis of the current positioning of the Republic of Crimea in different areas of image policy will reveal the conditions, factors, objects and events that increase the competitiveness of the recreation territory and create its competitive advantages. The analysis of conditions, factors, objects and events has shown that the image of the territory is created at international, macro and meso levels. The Republic of Crimea, having been a part of the Russian Federation for seven years, has achieved significant results, as evidenced by national and international ratings. The study revealed that the Republic of Crimea, with its rich resource potential, is poorly represented in a number of ratings or is not represented at all in some significant ratings. Despite some positive trends, there is a number of problems that need to be solved immediately such as public utilities reorganization; development of entertainment industry; getting public-private partnership more involved in coastal facilities developing and maintaining. The existence and condition of objects of cultural and historical heritage, monumental parks of landscape and garden architecture, balneological resources and climatic conditions reflect territorial identity and favorably affect the image of the recreation territory.

2018 ◽  
Vol 4 (1) ◽  
pp. 103
Author(s):  
Ibrahim Ahmad ◽  
Hasbir Paserangi

Robusta Pinogu coffee was well known in both domestic and international markets, with production centers located in Pinogu subdistrict, Bone Bolango Regency, Gorontalo Province, Indonesia. It has unique flavor quality and good reputation in local, national and international markets. Its reputation tends to be counterfeited by irresponsible parties, which would harm producers and consumers of Robusta Pinogu coffee. Related to that, then “Masyarakat Indikasi Geografis Kopi Robusta Pinogu Bone Bolango” (MIG-KRPBB) be aware the need to have geographical indications for Robusta Pinogu coffee. Therefore, MIG-KRPBB submits for registration of geographical indication of Robusta Pinogu coffee to the Government of the Republic of Indonesia through the Ministry of Justice and Human Rights of the Republic of Indonesia based on the prevailing laws and regulations. This research was conducted in Bone Bolango Regency, Gorontalo Province. It is a legal research by using normative and empirical approaches. The results show that the Robusta Pinogu coffee in the market will be more secure than counterfeiting by parties who are not entitled to use the mark of Geographical Indication of Robusta Pinogu Coffee. however, it is expected to realize legal protection in the form of registration of geographical indication of Robusta Pinogu coffee for coffee farmer community so as to increase their economic level.


2019 ◽  
Vol 124 ◽  
pp. 05084
Author(s):  
Irek Salikhov ◽  
Vilora Avilova ◽  
Rashit Fazylov

The innovation in the energy sector involves the use of renewable resources and the transition to eco-energy, which requires a comparative analysis of the advantages and disadvantages for the economically sound choice when deciding on the energy strategy for each region. The use of alternative energy sources in Russia and the world is analyzed, which brings us to a conclusion that Russia is currently in an intermediate position in this area. Measures are proposed in orderd to strengthen the government support for Eco energy. It is held that the development of solar energy will play the largest role in the innovative development of the Republic of Tatarstan. The article is devoted to the problems of solar energy in Russia and Tatarstan respectively, as well as to the prospects for its development based on the proposed legislative, investment, financial and organizational solutions. The article provides a methodology for the comprehensive and effective adaptation of foreign experience in the field of alternative energy and a roadmap for the implementation.


Author(s):  
V.Ya. Akhmetov ◽  
R.N. Galikeev

According to the results of 2020, in the rating of the subjects of the Russian Federation for the production of gross agricultural output, the Republic of Bashkortostan came in 6th place and 2nd in the Volga Federal District. The long-term leadership of the republic in terms of the development of the agro-industrial complex is largely explained by the presence of large areas of agricultural land (more than 7.2 million hectares), sufficient labor resources and relatively favorable soil and climatic conditions for the development of many branches of agriculture. However, in the XXI century, without the introduction of agro-innovations and the development of high-tech agriculture, processing industry, an effective system for the sale of manufactured products, it is becoming increasingly problematic to ensure the long-term competitiveness of the agro-industrial complex of the region both at the All-Russian and global levels. Current trends in the development of agribusiness in the world and in our country clearly show the priority of using the latest achievements of scientific and technological progress and significant investments in new agricultural technologies at the regional level in order to ensure high quality products and compete with domestic and foreign companies. Within the framework of this study, the need to improve the interaction of agribusiness with the scientific and educational sphere and the formation of the regional innovation infrastructure of the agro-industrial complex in the Republic of Bashkortostan with the coordinating role of the Ufa Federal Research Center of the Russian Academy of Sciences and the Government of the Republic of Bashkortostan is actualized. The authors conducted a comprehensive analysis of the key problems in the creation of a regional agro-industrial scientific and production cluster in the Republic of Bashkortostan and outlined priorities in its development.


Author(s):  
V. Shuvalov

The article discusses new directions in the development of the architecture of recreational facilities in South-east Asia, which need to be implemented to form a modern recreational and tourist cluster in Bangladesh. The author reveals compositional, spatial-planning, decorative-stylistic, functional and design features in the architecture of recreational objects made of bamboo. It is proposed to build the main accommodation facilities (hotels, hotels, motels, arrival houses and houses with the status of "second homes") and food facilities (cafes, bars, canteens, restaurants) using traditional ecological materials. Modern methods of energy saving, their implementation in the practice of design and construction in countries with hot and humid climates are listed. When designing recreational and tourist complexes, innovative technologies, materials and structures are introduced that increase the comfort of recreational facilities. The government relies on the development of the recreational tourism industry in the country, creating economic advantages in the development of this business in the Republic of Bangladesh, increasing the investment attractiveness for domestic and foreign investors, offering preferential tax and customs regimes for the construction and operation of recreational and tourist facilities. Many facilities of the recreational and tourist industry, built in the period 1980-2010 do not meet modern requirements for energy efficiency, environmental friendliness and aesthetic appeal, which definitely has a negative impact on the recreational attractiveness of some regions of the country, this is especially important for remote and difficult to access areas where created objects.


2018 ◽  
pp. 56-69
Author(s):  
Роман КЛИНДУХ ◽  
Roman KLINDUH

In modern world, also in Russia, tourism is dynamic, independent branch of the economy. The tourism expands the boundaries of commercial offers and deepens specialization. Landscape, environment and space are the foundation for the tourism development. The potential of Russia's tourism industry, as one of the most important factors of regional development, is still underestimated. Many of landscape and cultural features remain unnoticed and unused. The tourism development in small cities is very important, since they have a valuable historical and cultural heritage, they are an important source of improving the welfare of the country. This territory can be represented as a system that opens great opportunities for knowledge about the history, culture, customs, spiritual and religious values of small cities in Russia. The article is dedicated to the regional features of tourism development in small historical cities of Russia. Nowadays the government has a great deal of attention to the development of tourism in the Russian Federation, in particular, the article discusses the federal programs that are currently being implemented. Many small cities have historical status now. The modern development of tourism in small historical cities was promoted by an increase of people's interest in their historical heritage, their past. This type of tourism is especially important for the preservation of the individuality of the peoples of the Russian Federation, their involvement in the world civilization. Creation in 2007 of the Association of Small Tourist Cities confirms this. The peculiarity of each of the cities is the perfectly preserved appearance of their historical part with a lot of unique monuments of architecture, history and culture. Some monuments are included in the UNESCO World Heritage List.


Author(s):  
Vera V. Novoselskaya ◽  

Nowadays, one of the most urgent tasks of the socio-cultural policy of the Russian Federation is to solve the problems of preservation and actualization of the cultural heritage as an important factor in the spiritual and material life of people. The study emphasizes that the issues of preservation and the development of the cultural heritage have always been significant for Russia and the Crimea. So, these issues have become particularly relevant as a result of the events of 2014 − the reunification of the Crimea with Russia and the introduction of various measures against the Crimean Republic of “anctions” nature, which caused an active search for additional resources for the regional development – including the field of culture. According to the developed approach of this article, the cultural heritage can be not only an integral part of history in modern conditions, as well as the Keeper of spirituality, etc., but also a source of the development of territories. At the same time, the author emphasizes that the cultural heritage itself, without “the involvement” in a variety of socio-cultural practices, cannot be a factor of the regional development. Particular attention is paid to the assessment of the regulatory framework of the Russian Federation and the Republic of Crimea in terms of preservation, the usage and the promotion of the cultural heritage. The author notes that this practical importance of the cultural heritage as a resource acquires in the relevant social and constructive practices, and above all – in tourism, are increasingly supported by the point of view in the domestic expert cultural community. The article describes the features of the representation of the cultural heritage of the Crimea. The author provides a description and analysis the number of measures that can attract the cultural heritage to the tourist activities of the region. At the same time, the author notes a certain positive effect of the use of the cultural heritage as a resource of tourism, draws attention to a number of problems that require the consideration and the solution. The conclusions emphasize that the cultural heritage and tourism are interrelated elements of the socio-cultural sphere. However, if the cultural heritage is considered as a resource for the development of territories at the level of the Federal legislation, then the usage of the cultural heritage will be still fragmented in practice. It has a mosaic character, and so it needs to be formed a systematic, interdepartmental approach. Therefore, there is an urgent need to create special platforms for the interaction of the government and the business nowadays in Russia and in its regions, including the Republic of Crimea. It is necessary to use mechanisms of the inter-sectoral coordination between tourism agencies and cultural entities, the purpose of which should be to support and to present a holistic socio-cultural environment of the territories through the implementation of their cultural potential, by means of tourist activities as well.


REGIONOLOGY ◽  
2018 ◽  
Vol 26 (4) ◽  
pp. 674-697 ◽  
Author(s):  
Olga V. Gordyachkova ◽  
Tatiana I. Pechetova

Introduction. In Russia, the issue of disparity in the quality of life between the regions remains urgent. To a large extent, it is manifested in the regions themselves, and is due to an objective factor of geographical location. The purpose of this study is to give a rating assessment of the quality of life in the largest constituent entity of the Russian Federation, the Republic of Sakha (Yakutia). Materials and Methods. The information base of the study includes open data from the Territorial Body of the Federal State Statistics Service for the Republic of Sakha (Yakutia), and the ratings by Profile magazine and RIA Rating agency. To assess the quality of life in the municipal districts of the Republic of Sakha (Yakutia), the sum-of-the-places rating method was adopted. Results. According to the ranking of the municipal districts of the Republic of Sakha (Yakutia), the leaders (the capital and industrially developed regions) and outsiders (areas in the Arctic zone of Yakutia) were identified. It has been revealed that despite the efforts undertaken by the regional authorities, there is a significant gap in the quality of life in the Republic of Sakha (Yakutia). The study has shown that there is no official or generally accepted system for assessing the quality of life. Moreover, there is no common understanding of indicators that comprehensively characterize the quality of life. Discussion and Conclusion. The study has confirmed the thesis that industrial development in association with development of the territory and formation of the infrastructure help improve the quality of life. On the other hand, industrial development and increased urbanization exacerbate the problem of safety of residents and make relevant the issues related to the provision of quality housing in extreme climatic conditions. The results of the rating can be used by the government of the Republic of Sakha (Yakutia) and the municipal authorities in order to provide solutions for managing the quality of life.


2021 ◽  
Vol 70 (7) ◽  
pp. 122-125
Author(s):  
Б.Х. Рахимова ◽  
Л.М. Идигова

The article issues of digital transformation in the tourism industry. The authors noted that business processes in tourism are increasingly moving into the digital space. The use of modern algorithms increases the speed of work, allowing you to solve larger problems In order to increase the competitiveness and expand the range of services offered for a tourist company, the article proposes a business plan for organizing a recreation area on the site of the Republic of Ingushetia. The domestic tourism, through the creation of a multidisciplinary zone with the necessary conditions for comfortable leisure e mountain landscape. Of particular value to the developed business plan provides an in-depth marketing analysis


Author(s):  
I.V. Tsulaia ◽  
M.O. Kucher

Event tourism is a relatively young destination in tourism in Abkhazia. The Republic of Abkhazia has huge tourism potential, including for the development of event tourism: natural, cultural, historical and socio-economic resources. Located in a relatively small area, protected from cold winds by the Main Caucasian Range and its spurs, Abkhazia has an excellent climate of humid subtropics. The most important components of the tourism potential are the geographical location, favorable climatic conditions, the presence of endemic flora and fauna, the contrast of the territory, karst relief forms, the presence of balneological resources, and a great cultural and historical heritage. Abkhazia is an ancient Christian country. There are many temples and churches of great cultural and historical importance. With such a rich tourist potential, Abkhazia is in demand for tourists mainly in summer. While in other seasons of the year many objects and phenomena are no less attractive, and some only take place in winter, spring or autumn. This includes winter holidays in the high mountains of Abkhazia with an abundance of snow, and flowering of various plants, and ripening of subtropical fruits, various sports events, national holidays “Lykhnasta”, “Mokashta”, and of course Christian holidays that take place all year round.


Author(s):  
I. S. Dzakhmisheva

The presence of unique natural complexes and landscapes in the Kabardino-Balkarian Republic, creating the prerequisites for the development of the hospitality and tourism industry. A study of the current state and the competitive advantages of the region for the development of the tourism industry in the Kabardino-Balkarian Republic have been identified. The study found that on the territory of the Republic there are currently 11 zones of potential recreational specialization with different levels of development, including the Nalchik health resort complex, the Prielbrusye mountain recreation complex, and the Jyly – health-improving complexes Su”, “Aushiger”, “Tambukan”, climbing complex “Bezengi”, excursion-tourist complexes “Chegem waterfalls”, “Blue Lakes”, “Valley of Narzanov”, archaeological and tourist complexes» Upper Balkaria” and “Upper Chegem”. There are 14 different types of mineral springs in the republic: iodine-bromine, nitrogen-thermal, hydrogen sulfide, sodium bicarbonate, and bromine compounds. In the tourist complex of the Kabardino-Balkarian Republic in 2019, there is a positive trend in the number of beds, the number of persons accommodated, the number of tourist companies and the number of persons rested, and the number of visits to museums and theaters. Despite the positive dynamics of these indicators, there are negative aspects, characterized by a decrease in the number of children who had a rest in health camps for children, the number of Russian tourists sent by CBD travel agencies in the Russian Federation and in foreign tours, an imbalance between supply and demand (demand exceeds supply). The obtained results reveal an understanding of specific activities that ensure the economic growth of the tourism industry and the competitive advantages of the region. The results of the study can be applied in developing trends in the development of the tourism industry in the Kabardino-Balkarian Republic, in educational processes and in the tourism sector.


Sign in / Sign up

Export Citation Format

Share Document