scholarly journals PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN BERKUNJUNG DI ALAM IMAJINASI TAMAN BUNGA NUSANTARA (Survei terhadap Pengambil Keputusan Rombongan Wisatawan Nusantara Untuk Berkunjung Ke Alam Imajinasi Taman Bunga Nusantara Kabupaten Cianjur)

2016 ◽  
Vol 1 (2) ◽  
pp. 87
Author(s):  
Ayunda Purwanti Putri ◽  
Dewi Pancawati Novalita
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Computer Software ◽  
Internet Marketing ◽  
Sales Promotion ◽  
Ordinal Scale ◽  
Test Results ◽  
Recreation Area ◽  
Tourism Potential ◽  
The One

Kabupaten Cianjur is one of regencies in West java has tourism potential can be relied, and the one of destination is Alam Imajinasi Taman Bunga Nusantara. Alam Imajinasi Taman Bunga Nusantara is a recreation area that offers a variety of tourist attraction with the unique feel for the tourist. The number of tourist visits on Alam Imajiansi Taman Bunga Nusantara has decreased from 2005 to 2009. The most drastic decrease of tourist visit happened in 2009 till 65%. Promotion mix is one of marketing strategy that can be used to increase the number of visit. In connection with these to research studies conducted on the influence promotion mix toward visitin decision Alam Imajinasi Taman Bunga Nusantara. The purpose of this research is to find promotion mix influence visiting decisions to Alam Imajinasi Taman Bunga Nusantara. Promotion mix consists of direct marketing, sales promotion, advertising, interactive/internet marketing, and public relations. Technique of sampling is systematic random sampling. The method in that used in this research is explanatory survey by using ordinal scale. Analyze from this research use Path Analysis with a computer software tools SPSS 18.0. The result of this research is promotion mix influence significantly 86,3% and the rest influence other factors. Based on the result of statistical test results were obtained, there were four variables of promotion mix which had an influence on visiting decisions of direct marketing, sales promotion, interactive/internet marketing, and public relations and there was one variables that had no effect on visiting decisions was advertising.That it can be concluded that direct marketing, sales promotion, interactive/internet marketing, and public relations strong influence the visiting decision on Alam Imajinasi Taman Bunga Nusantara.

scholarly journals PENGARUH VALUE BASED PRICING TERHADAP KEPUTUSAN BERKUNJUNG DI TAMAN REKREASI KOTA BUNGA CIANJUR (Survei terhadap Wisatawan Nusantara Taman Rekreasi Kota Bunga Cianjur)

2016 ◽  
Vol 1 (2) ◽  
pp. 67
Author(s):  
Apriani Silalahi ◽  
Rini Andari
Keyword(s):  
Computer Software ◽  
Ordinal Scale ◽  
Research Use ◽  
Test Results ◽  
Systematic Random Sampling ◽  
Recreation Area ◽  
Tourism Potential ◽  
The One ◽  
Value Pricing ◽  
Is Value

Kabupaten Cianjur is one of regencies in West java has tourism potential can be relied, and the one of destination is Taman Rekreasi Kota Bunga. Taman Rekreasi Kota Bunga is a recreation area that offers a variety of tourist attraction with the unique feel for the tourist. The number of tourist visits on Taman Rekreasi Kota Bunga has increase from 2008 to 2010. Value based pricing is one of marketing strategy that can be used to increase the number of visit. In connection with these to research studies conducted on the influence value based pricing toward visiting decision Taman Rekreasi Kota Bunga. The purpose of this research is to find value based pricing influence visiting decisions to Taman Rekreasi Kota Bunga. Value based pricing consists of discounting, penetration pricing, value pricing, market segmen pricing. Technique of sampling is systematic random sampling. The method in that used in this research is explanatory survey by using ordinal scale. Analyze from this research use Path Analysis with a computer software tools SPSS 19.0. The result of this research is value based pricing influence significantly 86,6% and the rest influence other factors. Based on the result of statistical test results were obtained, there were four variables of value based pricing which had an influence on visiting decisions of discounting, penetration pricing, market segmen pricing and there was one variables that had no effect on visiting decisions was value pricing. That it can be concluded that direct discounting, penetration pricing, market segmen pricing strong influence the visiting decision on Taman Rekreasi Kota Bunga.

Integrated Marketing Communications of Beekeeping Farms

2020 ◽  
Vol 12 (2) ◽  
Author(s):  
Lyubomir Lyubenov ◽  
◽  
◽  
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Added Value ◽  
Marketing Communications ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Media Environment ◽  
Know How ◽  
The One

The study finds that on the one hand beekeeping is difficult to implement integrated marketing communications due to more difficult application of communication tools – advertising, personal sales, and sales promotion. On the other hand, they also have less well-represented advertising constants. EU agricultural policy supports the implementation of integrated marketing communications from beekeeping farms through the formation of infrastructure and services, legislation, media environment and bee products with high added value. Beekeeping farms must invest primarily in public relations and direct marketing, and as advertising constants can use regional varieties, breeds, technologies, geographical indications, know-how, certification to a certain standard, as they represent the uniqueness of regional bee products.

scholarly journals PENGARUH SHOPPING EXPERIENCE TERHADAP BRAND IMAGE KAWASAN OBJEK WISATA BELANJA BATIK TRUSMI (Survei terhadap Pengunjung Kawasan Objek Wisata Belanja Batik Trusmi Kabupaten Cirebon)

2016 ◽  
Vol 1 (2) ◽  
pp. 121
Author(s):  
Ranny Achni Novianti ◽  
Ridwan Purnama
Keyword(s):  
Marketing Strategy ◽  
Strong Influence ◽  
Brand Image ◽  
Computer Software ◽  
Statistical Test ◽  
Research Use ◽  
Test Results ◽  
Shopping Experience ◽  
Tourism Potential ◽  
The One

Kabupaten Cirebon is one of regencies in West java has tourism potential can be relied, and the one of destination is Kawasan Objek Wisata Belanja Batik Trusmi. Kawasan Objek Wisata Belanja Batik Trusmi is a shopping tourism area that offers a variety oftypicalCirebonanbatikcollection. The number of tourist visits on Kawasan Objek Wisata Belanja Batik Trusmi has decreased from 2007 to 2010. The most drastic decrease of tourist visit happened in 2010. Shopping experience is one of marketing strategy that can be used to increase the number of visit. In connection with these to research studies conducted on the influence shopping experience toward brand image Kawasan Objek Wisata Belanja Batik Trusmi. The purpose of this research is to find shopping experience influence brand image to Kawasan Objek Wisata belanja Batik Trusmi. Promotion mix consists of price, characteristics ofdestinations, merchandising, authenticity, and staff service quality. Technique of sampling is simple random sampling.The method in that used in this research is explanatory survey by using ordinal scale.Analyze from this research use Path Analysis with a computer software tools SPSS 19.0. The result of this research is shopping experience influence significantly 71,48% and the rest influence other factors. Based on the result of statistical test results were obtained, there were three variables of shopping experience which had an influence on brand image of price, merchandising, and authenticity and there was two variables that had no effect on brand image was characteristics ofdestinations and staff service quality.That it can be concluded that price, merchandising, and authenticity strong influence brand image on Kawasan Objek Wisata Belanja Batik Trusmi.

scholarly journals Gaya Komunikasi Pemasaran di Pemerintah: Promotion Mix Destinasi Tujuan Wisata Kabupaten Raja Ampat

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Mubaddilah Rafa'al
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Internet Marketing ◽  
Marketing Mix ◽  
Sales Promotion ◽  
Marketing Communications ◽  
Marketing Process ◽  
Depth Interview ◽  
Question And Answer

This study focuses on the description of Promotion marketing mix used by the Department of Culture and Tourism Raja Ampat. This research is interesting because it is a means of marketing communications for the company in order to inform the products to be introduced to tourists, persuade and improve the consumer directly or indirectly about the services they offer. This study aimed to describe the promotion mix used the Department of Culture and Tourism Raja Ampat. In order to know that the Department of Culture and Tourism Raja Ampat has managed to reach the desired rating. The method used in this study using in-depth interview, the quotation in question and answer activities between researchers and resource speakers. With respect to achieving success in the marketing process, the Department of Culture and Tourism Raja Ampat using promotion mix include advertising, sales promotion, public relations, personal selling, direct marketing, and internet marketing. Keywords: Promotion mix, tourists, Department of Culture and Tourism Raja Ampat 

Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX

2020 ◽  
Vol 6 (1) ◽  
pp. 1-17
Author(s):  
Cut Nailil Muna
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Evaluation Research ◽  
Personal Selling ◽  
Sales Promotion ◽  
Primary Data ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Interactive Marketing

ABSTRAKPenelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM). Manfaat penelitian ini adalah memberikan kontribusi pemikiran bagi pengembangan pengelolaan manajemen seni dalam keberhasilannya meraih pasar. Untuk menjawab pokok masalah dalam penelitian ini, peneliti mengacu pada konsep komunikasi pemasaran terpadu model George dan Michael Belch (2011) yang meliputi advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity serta interactive marketing melalui tiga tahapan proses, yaitu perencanaan, implementasi, dan evaluasi. Penelitian dijalankan secara kualitatif dengan metode studi kasus. Pengumpulan data terbagi dua yaitu data primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka. Key informan dan informan yang dipilih berasal dari internal HPM dan pengunjung Festival ARTJOG MMXIX. Penelitian ini mampu menjelaskan bahwa HPM telah mengimplementasikan Integrated Marketing Communication melalui tahap perencanaan yang dimulai dari targeting, positioning, penetapan tujuan dan anggaran. Tahap implementasi, dilakukan perancangan pesan, pemilihan media, dan penerapan bauran komunikasi. Tahap evaluasi, dilakukan analisis untuk mengukur hasil akhir dari implementasi bauran IMC sekaligus mengambil tindakan korektif dalam penyelenggaraan festival tersebut. Kesimpulannya, HPM telah berhasil menerapkan konsep komunikasi pemasaran terpadu pada penyelenggaraan Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX. ABSTRACTThis research aims to further analyze the implementation of Integrated Marketing Communication at the International Contemporary Arts Festival of ARTJOG MMXIX organized by Heri Pemad Management (hereinafter abbreviated as HPM). The benefit of this research is to contribute to thinking for the development of art management in the success of achieving the market. To address the subject matter of this study, researchers refer to the concept of Integrated Marketing Communication George and Michael Belch (2011) model’s which include advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity and interactive marketing through three stages of the process, planning, implementation and evaluation. Research is conducted qualitatively with case study methods. Two data collection is the primary data through interviews and observations; and secondary data through library studies. Key informant and informant are selected from the internal HPM and visitors Festival ARTJOG MMXIX. The research can explain that HPM has implemented Integrated Marketing Communication through the planning phase starting from targeting, positioning, goal setting and budget. Implementation stage, message design, media selection and communication mix application. Evaluation stage analyzed to measure the outcome of the implementation of IMC mix and take corrective action in the implementation of the festival. In conclusion, HPM has successfully adopted the concept of integrated marketing communication at the International Contemporary Art Festival of ARTJOG MMXIX.

scholarly journals AKTIVITAS INTEGRATED MARKETING COMMUNICATION PT BLUE BIRD TBK DALAM MEMPERKENALKAN APLIKASI MY BLUEBIRD 5 DI MASA PANDEMI COVID-19

2021 ◽  
Vol 1 (1) ◽  
pp. 17
Author(s):  
Wulan Muhariani
Keyword(s):  
Public Relations ◽  
Media Coverage ◽  
Direct Marketing ◽  
Secondary Data ◽  
Sales Promotion ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
The Public

ABSTRACTSomething new from the company, whether it is innovations, policies and the latest achievements from the company, should ideally be communicated and marketed to the public under any circumstances, including during a pandemic. At this time, all companies are challenged to market their products and services, a special strategy is needed to achieve the company's goals. For this reason, this study aims to analyze the implementation of Integrated Marketing Communication (IMC) activities carried out by PT Blue Bird Tbk in introducing the company's latest innovation, namely the My Bluebird 5 application during the COVID-19 pandemic. This research was conducted qualitatively with a case study method and data collection was divided into two, namely primary through interviews and observations; as well as secondary data through literature studies and media coverage results. The conclusion of this research is that PT Blue Bird Tbk has implemented an integrated marketing communication concept to introduce the My Blue Bird 5 application in the midst of a pandemic through various tactics such as from advertising, public relations, internet marketing, sales promotion and direct marketing activities.Keywords: Marketing Communications, Integrated Marketing Communication, Pandemic  ABSTRAKSesuatu yang baru dari perusahaan, entah itu inovasi, kebijakan dan pencapaian terbaru dari perusahaan, idealnya harus dikomunikasikan dan dipasarkan kepada masyarakat dalam kondisi apapun, termasuk di masa pandemi. Pada masa ini, semua perusahaan mendapat tantangan untuk memasarkan produk dan jasanya, dibutuhkan strategi khusus agar tujuan perusahaan tercapai. Untuk itu penelitian ini bertujuan menganalisis penerapan aktivitas Integrated Marketing Communication (IMC) yang dilakukan oleh PT Blue Bird Tbk dalam memperkenalkan inovasi terbaru perusahaan, yaitu aplikasi My Bluebird 5 di masa pandemi COVID-19. Penelitian ini dijalankan secara kualitatif dengan metode studi kasus dan pengumpulan data terbagi menjadi dua yaitu primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka dan hasil liputan media. Kesimpulan dari penelitian ini adalah PT Blue Bird Tbk telah menerapkan konsep komunikasi pemasasaran terpadu untuk memperkenalkan aplikasi My Bluebird 5 di tengah masa pandemi melalui berbagai macam taktik mulai dari kegiatan periklanan, public relations, pemasaran internet, promosi penjualan dan pemasaran langsung.Kata Kunci: Marketing Communications, Integrated Marketing Communication, Pandemi

scholarly journals DIGITAL INTEGRATED MARKETING COMMUNICATIONS (DIMC) ACTIVITIES OF DIGITAL PRODUCTS FINANCIAL TECHNOLOGY (FINTECH) “ALAMI”

2021 ◽  
Vol 14 (1) ◽  
pp. 60
Author(s):  
Baharudin Noveriyanto
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sales Promotion ◽  
Public Relation ◽  
Major Influence ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Financial Technology

Abstract. The development of information and communication technology has now had a major impact on the industrial world in Indonesia. Changes in the industrial model towards digital have a major influence on marketing activities carried out by companies so that they can win the competition in the midst of increasingly sharp business competition. The ability to adapt and innovate quickly and precisely by involving various digital communication media and marketing technology will have a positive influence on the company. ALAMI is a digital-based sharia financial product brand (financial technology), where the name ALAMI is taken from the prefix of the verse in the Al-Quran, namely "Alif, Lam, Mim" which is then shortened to ALAMI. This study aims to determine the activities of digital integrated marketing communication (DIMC) in digital financial technology (fintek) products ALAMI, which consist of digital advertising, digital personal selling, digital sales promotion, digital public relations and digital direct marketing. This study uses a qualitative approach that focuses on the concept of integrated marketing communication (IMC) Kotler (2008) which consists of advertising, personal selling, sales promotion, public relations and direct marketing conducted digitally for financial technology products ALAMI. The main conclusion of this research is that the application of digital integrated marketing communication in digital financial products ALAMI can be done well, and is efficient in terms of costs. The concept of digital integrated marketing communication (DIMC) is a form of transformation of the concept of integrated marketing communication (IMC) whose implementation activities are adjusted to technological developments and the characteristics of the current digital industry. Abstrak. Perkembangan teknologi informasi dan komunikasi kini telah berdampak besar terhadap dunia industri di Indonesia. Perubahan model industri kearah digital memberikan pengaruh besar pada kegiatan pemasaran yang dilakukan oleh perusahaan agar dapat memenangkan kompetisi ditengah-tengah persaingan bisnis yang semakin tajam. Kemampuan melakukan adaptasi dan inovasi dengan cepat dan tepat dengan melibatkan berbagai media komunikasi digital dan teknologi pemasaran akan memberikan pengaruh positif kepada perusahaan. ALAMI adalah sebuah merek produk keuangan syariah berbasis digital (financial technology), dimana nama ALAMI ini diambil dari awalan ayat dalam Al-Quran, yaitu “Alif, Lam, Mim” yang selanjudnya disingkat menjadi ALAMI. Penelitian ini bertujuan untuk mengetahui aktifitas digital integrated marketing communication (DIMC) pada produk digital financial technology (fintek) ALAMI yang terdiri dari digital advertising, digital personal selling, digital sales promotion, digital public relation  dan digital direct marketing. Penelitian ini menggunakan pendekatan kualitatif yang memfokuskan pada konsep aktifitas Integrated Marketing Communication (IMC)  Kotler (2008) yang terdiri dari advertising, personal selling, sales promotion, public relation  dan direct marketing berbasis digital untuk produk financial technology ALAMI. Kesimpulan utama dari penelitian ini adalah bahwa penerapan digital integrated marketing communication pada produk keuangan digital ALAMI dapat dilakukan dengan baik, dan efisien dalam segi biaya. Konsep digital integrated marketing communication (DIMC) adalah salah satu wujud dari trasformasi konsep integrated marketing communication (IMC) yang implementasi kegiatannya disesuikan dengan perkembangan tekonology dan karakteristik industry digital saat ini.

scholarly journals ANALISIS STRATEGI KOMUNIKASI PEMASARAN PT. INDONESIA VILLAJAYA DALAM UPAYA MEMBANGUN LOYALITAS PELANGGAN

2019 ◽  
Vol 1 (1) ◽  
pp. 61-73
Author(s):  
Dessy Kurniawanti ◽  
Bambang Hendrawan
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sales Promotion ◽  
Communication Strategy ◽  
Community Relations ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Collection Data ◽  
Depth Interviews

This study aims to analyze how the process of marketing communication strategies such as: advertising, sales promotion, public relations and publicity, personal selling, and direct marketing conducted by PT. Indonesia Villajaya. The research data was obtained through direct observation, documentation, as well as in-depth interviews with five informants. This research method using descriptive qualitative method. Analysis of the data include: data collection, data reduction, data presentation, and conclusion. The results showed that PT. Indonesia Villajaya conduct marketing communication strategy with reference to the integrated marketing communications strategy with process include: advertising, sales promotion, direct marketing, personal selling, and community relations & publicity. With the process of the strategy undertaken during this helps in increasing the public's brand awareness, enhance brand image and increase sales for the company

scholarly journals Pengaruh Bauran Promosi terhadap Volume Penjualan Produk Tabungan JTRUST Bisnis pada Bank JTRUST Indonesia tbk Cabang Palembang

2020 ◽  
Vol 1 (1) ◽  
pp. 49-58
Author(s):  
Noviar Indra ◽  
Siti Komariah Hildayanti ◽  
Omar Hendro
Keyword(s):  
Linear Regression ◽  
Public Relations ◽  
Multiple Linear Regression ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Sales Volume ◽  
Process Data ◽  
Research Instrument ◽  
Independent Variable

This study entitled The Effect of Promotion Mix on Sales Volume of Jtrust Bisnis Savings Products at Bank Jtrust Indonesia Tbk Palembang Branch. This research instrument uses a questionnaire, then uses multiple linear regression to process data that has been tabulated from the results of respondents' answers. The results of the study concluded, first, the advertising variable (X1) had a positive and significant effect on sales volume (Y). Second, the sales promotion variable (X2) has a positive and significant effect on sales volume (Y). Third, public relations and publication (X3) variables have a positive and significant effect on sales volume (Y). Fourth, personal sales variables (X4) have a positive and significant effect on sales volume (Y). Fifth, the direct marketing variable (X5) has a positive and significant effect on sales volume (Y). The six advertising variables (X1), sales promotion (X2), public relations and publications (X3), personal sales (X4), direct marketing (X5) have a positive and significant effect on sales volume (Y). This means that the independent variable (X) together increases, so the sales volume (Y) increases.  

scholarly journals Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix

2020 ◽  
Vol 20 (S1) ◽  
Author(s):  
James K. Elrod ◽  
John L. Fortenberry
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Healthcare Providers ◽  
Personal Selling ◽  
Sales Promotion ◽  
Marketing Communications ◽  
Organizational Life ◽  
Healthcare Organizations ◽  
Initial Development ◽  
The People

Abstract Background When one thinks of opportunities to engage patients, the marketing communications mix often is the first thing that comes to mind. Its five components of advertising, personal selling, sales promotion, public relations, and direct marketing represent tried and true pathways for establishing productive dialogues with customers of healthcare institutions. But in formulating and deploying the marketing communications mix, health and medical establishments must not neglect foundational elements which play vital communicative roles, impacting the perspectives of patients and influencing associated patronage. Discussion Many things communicate on behalf of healthcare organizations, including the people employed by them, the places in which they deliver services, and the brands that represent them. As foundational elements of communication, these must be addressed prior to formulating the marketing communications mix, as they influence and impact an institution’s entire communicative potential. Their initial development, however, is just the beginning, as these elements must be managed and maintained continually over the course of organizational life. This article profiles foundational elements of communication and discusses their importance in healthcare marketing, generally, and marketing communications, specifically, providing useful insights for maximizing communicative synergies. Conclusions Given the importance of engaging current and prospective patients, healthcare establishments must take steps to ensure exceptional prowess in this area, with communicative skills and abilities being of paramount importance. Proficient deployment of the marketing communications mix is essential, but healthcare providers must also be certain to direct attention toward foundational elements, ensuring that given institutions realize their full communicative potential.

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