scholarly journals Comparison on Understanding of Facebook’s Live Streams According to Shariah Principles for Thai, Malaysian and Indonesian Online Entrepreneurs

2021 ◽  
Vol 58 (1) ◽  
pp. 1501-1507
Author(s):  
Muhummad Pu, Amart Sulong
Keyword(s):  
Qualitative Data ◽  
Online Marketing ◽  
Digital Marketing ◽  
Live Streaming ◽  
Clear Understanding ◽  
Marketing Social ◽  
Depth Interview ◽  
Online Consumers ◽  
Online Entrepreneurs ◽  
Muslim Communities

The fast growth of digital marketing, social media live stream is one of the provided tools for business competitive such as Facebook, Line, and Instagram. In today’s Islamic business is still very much less presented a clear understanding about Shariah principles. Since adoption trend on Facebook’s live stream has exponentially increased and become the main issue on digital marketing for Muslim communities. This research aims to study and compare a clear understanding of Facebook’s live streaming according to Shariah principal for Thai, Malaysian, and Indonesian. This qualitative research used interview form. We primarily focus on online entrepreneurs based on in-depth interview. Data were collected from 6 key informants from Thailand, Malaysia, and Indonesia. These qualitative data was proposed and analyzed using content analysis. Results indicated that: 1) they are mostly less concern with Shariah principles for online marketing because quickly diffusion on today’s technologies. They are just only to gain high profit of the worldwide market size from national and international targets. 2) the lack of understanding Islamic Shariah as adapted principle, where it is applied to conceptual business model for Facebook’s live stream in practical. As a result, the streamers unaware the relative impact to online consumers. 3) In particular, the streamers have a significant relationship to online consumers. They are mainly tended attracting only towards live stream advertisements. Future study is actively to encourage Islamic organization to build a framework or platform to train a new entrepreneur on digital marketing for Facebook’s live stream. Additionally, it also can provide the reliable information to the best support for their enterprise

scholarly journals Digital marketing

2020 ◽  
Vol 10 (1) ◽  
pp. 52-71
Author(s):  
Vladimir Njegomir
Keyword(s):  
Developmental Stages ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Digital Marketing ◽  
Mobile Marketing ◽  
Financial Resources ◽  
Consumer Awareness ◽  
Entrepreneurial Marketing ◽  
Marketing Social ◽  
As Relationship

Marketing allows entrepreneurs to position themselves successfully in consumer awareness, to be successful competitors, and to satisfy consumer demands profitably. Entrepreneurs can use several marketing strategies, such as relationship marketing, expedition marketing, one-toone marketing, real-time marketing, and digital marketing. The aim of the paper is to discuss the advantages of digital marketing and certain forms of digital marketing in achieving entrepreneurial goals in the light of limited financial resources. In this paper, we will analyze the developmental stages of marketing. Then we will point to three critical forms of digital marketing: online marketing, social networking on the Internet, and mobile marketing. The main conclusion is that entrepreneurial marketing has a number of specific features arising from financial limitations of financial. Digital marketing does not require significant financial resources allocation and therefore represents an indispensable component of the entrepreneurs' market orientation.

scholarly journals Impact of aggressive online digital marketing on sales in the Latin American and Caribbean regions

2020 ◽  
Vol 10 (2) ◽  
pp. 91-99
Author(s):  
Felipe Oyarzo Pineida
Keyword(s):  
Interior Design ◽  
Latin American ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Digital Marketing ◽  
Strong Connection ◽  
Marketing Social ◽  
The Caribbean ◽  
Corporate Social ◽  
Latin American And Caribbean

The aim of this research was to study how aggressive online digital marketing improves sales. The study was implemented across 27 countries, 15 countries in Latin America and 12 islands in the Caribbean regions, over a period of 2 years. Professional advertising images were shared monthly with 27 different distributors of a US textile company specialised in interior design. The showrooms were expected to promote their businesses via email and on Facebook, Pinterest, Instagram, WhatsApp, Twitter and through their own websites. Data were collected from the 27 participant firms with the help of interviews. The results of the study showed a strong connection between the use of professional digital advertisement and the growth of these businesses, while the showrooms that used little or no digital marketing strategies decreased or stayed low on profits. The study also showed that the quality and the content of the advertisement received by customers and how often they received it had an impact on their perception of the brand and the new products offered by the company. Data also showed that the most professional and attractive websites belonged to the most successful businesses. This research has also made recommendations to businesses and to future researchers at the end of the article.   Keywords: Corporate social responsibility, digital marketing, email, online marketing, social media.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

scholarly journals Cigar-Smoking-Cessation Interest and Experience among Black Young Adults: A Semi-Structured In-Depth Interview Investigation

2021 ◽  
Vol 18 (14) ◽  
pp. 7309
Author(s):  
Aniruddh Ajith ◽  
Aaron Broun ◽  
Danielle A. Duarte ◽  
Bambi Jewett ◽  
Lilianna Phan ◽  
...  
Keyword(s):  
Smoking Cessation ◽  
Thematic Analysis ◽  
Financial Constraints ◽  
Qualitative Data ◽  
Smoking Prevalence ◽  
Healthcare Providers ◽  
Easy Access ◽  
Black African ◽  
Depth Interview ◽  
Cigar Smoking

Although Black/African American populations have high cigar-smoking prevalence, little is known about cigar-smoking cessation among this group. This study explored the perceptions and experiences of cigar-smoking cessation and assistance received from healthcare providers among forty Black young-adult cigar smokers (ages 21–29). Semi-structured in-depth phone interviews were transcribed and coded. Qualitative data were analyzed by using thematic analysis. Participants mostly smoked cigarillos, large cigars, and blunts. Overall, many regular cigarillo smokers reported interest in quitting eventually, while large-cigar and blunt smokers shared less interest in quitting because they perceived low harm from smoking these products. The reasons for cigar-smoking cessation were health concerns and financial constraints. Most of the participants who attempted to quit cigars did not use any cessation aids. The reasons for relapse included nicotine withdrawal, stress, and easy access. Additionally, most participants reported their healthcare providers did not ask whether they smoked cigars, and even when they knew, little assistance for cigar-smoking cessation was provided. Informing Black cigar smokers of the harm of cigar smoking and encouraging healthcare providers to screen for and assist with cigar-smoking cessation may alleviate the health burden of cigar smoking in this population.

Online-Marketing Schritt für Schritt

2021 ◽  
Author(s):  
Gerald Pilz
Keyword(s):  
Social Media ◽  
Big Data ◽  
Marketing Mix ◽  
Online Marketing ◽  
Mobile Marketing ◽  
Social Media Marketing ◽  
Soziale Medien ◽  
Marketing Social ◽  
E Mail

Das Online-Marketing hat sich in den vergangenen Jahren in beschleunigender Weise professionalisiert und ausdifferenziert. Die Dynamik von Geschäftsmodellen und die stetige Erweiterung technischer Möglichkeiten lassen immer weitere Marketinginstrumente entstehen. Gleichzeitig wirken soziale Medien und Big Data auf dieses Fachgebiet ein, so dass durch passgenaue Bedarfsermittlungen das Internetmarketing inzwischen von vielen Profis als weitaus wirksamer angesehen wird als der herkömmliche Marketing-Mix. Das Buch behandelt die Themen Banner-Werbung, E-Mail- Werbung, Affiliate-Marketing, SEO bzw. Suchmaschinenoptimierung, SEA bzw. Suchmaschinenwerbung, Blog-Marketing, Influencer-Marketing, Social-Media-Marketing, Mobile Marketing sowie Online-Marktforschung. Zahlreiche Übersichten, Merksätze, Zusammenfassungen und vielfältige Aufgaben mit Lösungen erleichtern das Verständnis.

scholarly journals Understanding Social Media Marketing activities in Western Balkans

2021 ◽  
Vol 72 (6) ◽  
pp. 869-893
Author(s):  
Visar Rrustemi ◽  
Gezim Jusufi
Keyword(s):  
Social Media ◽  
Empirical Research ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Probit Regression ◽  
Western Balkans ◽  
Online Consumers ◽  
Marketing Activities ◽  
Business Policies ◽  
The Impact

Digital marketing activities through social media are being developed extensively by firms in the Western Balkans region, therefore the purpose of this paper is to investigate the impact of social media marketing activities on increasing sales of SMEs in the Western Balkans, with special emphasis on those of Kosovo. Using a sample of 100 manufacturing SMEs, we have researched the impact of digital marketing activities which are carried out through social media, on increasing the sales or turnover of these SMEs. The achieved results were analyzed through probit regression. The results show that facebook is mostly used for business activities in these SMEs. Also, the analyzed SMEs give a lot of importance to the opinions and comments of consumers expressed on social media. They design their business policies based on the comments and opinions received from online consumers. This empirical research provides data on the implementation of social media marketing activities by SMEs in the Western Balkans region.

scholarly journals PERSEPSI PENYANDANG DISABILITAS DAN STAKEHOLDER UNTUK MEMPROMOSIKAN DAN MENGEMBANGKAN KOMUNITAS INKLUSIF DI DIY DAN ASIA TENGGARA

2019 ◽  
Vol 13 (2) ◽  
pp. 379
Author(s):  
Astri Hanjarwati ◽  
Jamil Suprihatiningrum ◽  
Siti Aminah
Keyword(s):  
Mixed Method ◽  
Qualitative Data ◽  
Theoretical Framework ◽  
Descriptive Statistics ◽  
Positive Perception ◽  
Persons With Disabilities ◽  
Empirical Survey ◽  
Depth Interview ◽  
Quantitative Results ◽  
Depth Interviews

 This research was conducted to investigate the perceptions of persons with disabilities and stakeholders regarding the promotion and development of Friendly and Inclusive Communities in Bantul Regency, DIY and Kendari City, Southeast Sulawesi. The study was designed using transformative mixed-method, with the framework of KIPA (Knowledge, Inclusion, Participation, and Access) as a theoretical framework core. The first step was carried out by an empirical survey through distributing questionnaires to 48 respondents in Bantul Regency and 52 respondents in Kendari City. The results of data analysis from questionnaire contents were processed through descriptive statistics to describe respondents' perceptions quantitatively. Quantitative results are used as a reference in qualitative data collection, namely through in-depth interviews with selected respondents. The results of the study show that both persons with disabilities and stakeholders have a positive perception of the promotion and development of a friendly and inclusive community in their area. Although knowledge about disability, inclusion and the issues that surround it is still limited, but both persons with disabilities and stakeholders claim the need for a Friendly and Inclusive Community to be realized. Repondents of persons with disabilities also added that participation and access to development by and for persons with disabilities needs to be improved both in terms of quantity and quality.Penelitian ini dilakukan untuk menginvestigasi persepsi penyandang disabilitas dan stakeholders mengenai promosi dan pengembangan Komunitas Ramah dan Inklusif di Kabupaten Bantul, DIY dan Kota Kendari, Sulawesi Tenggara. Penelitian didesain menggunakan transformative mixed-method, dengan kerangka KIPA (Knowledge, Inclusion, Participation, and Access) sebagai core theoretical framework. Langkah pertama dilakukan dengan survey empiris melalui penyebaran kuesioner kepada 48 responden di Kabupaten Bantul dan 52 responden di Kota Kendari. Hasil analisis data dari isian kuesioner diolah melalui statistik deskriptif untuk menggambarkan persepsi responden secara kuantitatif. Hasil kuantitatif dijadikan sebagai rujukan dalam pengambilan data secara kualitatif, yaitu melalui in-depth interview kepada responden terpilih. Hasil penelitian menunjukkan baik penyandang disabilitas maupun stakeholders memiliki persepsi yang positif terhadap promosi dan pengembangan Komunitas Ramah dan Inklusif di daerah mereka. Meskipun pengetahuan mengenai disabilitas, inklusi dan isu-isu yang melingkupinya masih terbatas, namun baik penyandang disabiltias dan stakeholders mengaku perlunya Komunitas Ramah dan Inklusif untuk diwujudkan. Reponden penyandang disabilitas juga menambahkan bahwa partisipasi dan akses pembangunan oleh dan untuk penyandang disabilitas perlu ditingkatkan baik dari segi kuantitas maupun kualitas.   

scholarly journals Optimalisasi Usaha Kecil Menengah melalui Pelatihan Digital Marketing

2021 ◽  
Vol 6 (3) ◽  
pp. 358-371
Author(s):  
Saudah Sasa ◽  
Dodot Sapto Adi ◽  
Maulid Agung Triono ◽  
Fajar Supanto
Keyword(s):  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Online Marketing ◽  
Digital Marketing ◽  
Industrial Society ◽  
Information And Communication ◽  
Working Groups ◽  
Small Industries

The conditions faced by small industries during this pandemic are almost the same as the conditions of the industrial society as a whole. But what distinguishes it is the struggle in producing to marketing products independently. Currently, digital marketing training for small industries provides a measurable support system, due to tactical steps to market products or services to consumers with new breakthroughs. The purpose of this training is to provide easier steps to implement digital marketing applications based on information and communication technology, in order to create consumer attraction for products. The method of implementing this activity is discussion and practice of making captions on social media, online marketing, practicing product photos, forming working groups and presentations. The result of this training is that the participants have awareness of the application of digital marketing to improve the quality of product marketing for small industries more easily.

scholarly journals Strategi Konservasi Guna Mempertahankan Identitas Arsitektur Pura Situs di Desa Sibang (Pengurangan Resiko Sosial, Ekonomi, dan Arsitektural)

2019 ◽  
Vol 2 (1) ◽  
pp. 68
Author(s):  
Ni Putu Ratih Pradnyaswari Anasta Putri ◽  
I Putu Adi Widiantara
Keyword(s):  
Data Analysis ◽  
Cultural Heritage ◽  
Qualitative Data ◽  
Conservation Strategy ◽  
The Real ◽  
The Past ◽  
Depth Interview ◽  
History Of ◽  
Depth Interviews ◽  
Site Conservation

Abstract: Pura is one of Balinese architectural works that serves as a place of worship for Hindus. Pura as one of the local wisdom of the Balinese people is often associated with the identity of a region and cultural heritage. Pura is considered as one of the real proofs of the history of history from the past until now. The rolling of time and time, and the absence of adequate historical documentation regarding temples in Bali caused changes and developments that often did not match the standard. Many factors can be said to be the cause of changes or developments in a temple, including: (1) lack of documentation; (2) understanding of local people who are still minimal in the process of building a temple; (3) the absence of rules, awig-awig, or guidelines regarding the process of building a temple; (4) the people's desire to carry out practical and inexpensive temple renovation processes; and (5) people's insensitivity to the identity of their territory. Sites that have historical value are instead replaced with new or current models that are not necessarily based on original literature from previous ancestral orders. Seeing this phenomenon, researchers believe that there needs to be a preservation effort, namely a conservation strategy so that changes and developments can be overcome and controlled according to their portion. This research was carried out in an exploratory manner with qualitative data analysis, which explores data in depth through in-depth interviews.                                     Keywords : Pura, Site, Conservation, IdentityAbstrak: Pura merupakan salah satu karya arsitektur Bali yang berfungsi sebagai tempat ibadah bagi umat Hindu. Pura sebagai salah satu kearifan lokal masyarakat Bali seringkali dikaitkan dengan identitas suatu wilayah dan warisan budaya. Pura dianggap sebagai salah satu bukti nyata perjalanan sejarah dari masa lampau hingga sekarang. Bergulirnya waktu dan jaman, serta tidak adanya dokumentasi sejarah yang memadai mengenai pura-pura di Bali menyebabkan terjadinya perubahan dan perkembangan yang seringkali tidak sesuai pakemnya. Banyak faktor yang dapat dikatakan sebagai penyebab dalam perubahan ataupun perkembangan sebuah pura, antara lain : (1) tidak adanya dokumentasi; (2) pemahaman masyarakat setempat yang masih minim terhadap proses pembangunan sebuah pura; (3) tidak adanya aturan, awig-awig, ataupun guidelines mengenai proses pembangunan sebuah pura; (4) keinginan masyarakat untuk melakukan proses renovasi pura dengan praktis dan murah; dan (5) ketidakpekaan masyarakat akan identitas wilayahnya. Situs-situs yang memiliki nilai historis malah diganti dengan model kebaruan atau kekinian yang belum tentu berdasarkan sastra asli dari tatanan leluhur sebelumnya. Melihat fenomena tersebut, peneliti meyakini perlu adanya sebuah upaya pelestarian yaitu strategi konservasi sehingga perubahan dan perkembangan dapat diatasi dan dikendalikan sesuai dengan porsinya. Penelitian ini dilakukan secara eksploratif dengan analisis data kualitatif, dimana menggali data sedalam-dalamnya melalui wawancara mendalam (in depth interview).Kata Kunci: Pura, Situs, Konservasi, Identitas

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