THE EFFECT OF CUSTOMER SATISFACTION AND BRAND EQUITY ON THE INTEREST IN REPURCHASING SUGAR

Currently, the consumer goods business in Indonesia is very strict, including for sugar products. Until now, sugar products cannot be fully replaced by other products. The purpose of this study was to determine the effect of customer satisfaction and brand equity on the interest in repurchasing sugar products. This study used a descriptive analytic method using two data sources, namely primary data and secondary data. Primary data obtained by interviewing consumers who consume sugar as many as 60 people. Secondary data obtained from data sourced on the internet, books, journals and other sources deemed relevant. Analysis of the data used in this study is multiple linear regression with the dependent variable repurchase interest and two independent variables, namely customer satisfaction and brand equity. Based on the research results, it is known that the significance value of the F test is 0.000 so that the value is less than 5% alpha. Thus it can be said together that the variables of customer satisfaction and brand equity have an effect on the interest in repurchasing sugar. Based on the results of the t-test, it can be seen that the variable X1 (customer satisfaction) has a significance value of 0.0007 so that the value is less than alpha 0.05 in other words that the variable X1 (customer satisfaction) affects the interest in repurchasing. Variable X2 (brand equity) has a significance value of 0.0317 so that the value is less than alpha 0.05, in other words that the X2 variable (brand equity) affects the dependent variable repurchase interest.

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POTENSI DAYA TARIK WISATA AIR TERJUN NUNGNUNG SEBAGAI DAYA TARIK WISATA ALAM

JURNAL DESTINASI PARIWISATA ◽

10.24843/jdepar.2016.v04.i02.p15 ◽

2016 ◽

Vol 4 (2) ◽

pp. 92

Author(s):

I Gusti Ngurah Fredi Firawan ◽

Ida Bagus Suryawan

Keyword(s):

Data Collection ◽

Sampling Method ◽

Secondary Data ◽

Data Sources ◽

Primary Data ◽

Analytic Method ◽

Tourist Attraction ◽

Collection Data ◽

Qualitative Descriptive ◽

Data Analytic

Nungnung Waterfal is located in Pelaga Village, Petang District, Badung Regency. Nungnung Waterfal have several potentials that can be developed into a natural taourist attraction. It is the researchers wanted to know the potential of what is owned by NungnungWaterfall that can be developed into a tourist attraction. Types of data and data sources used are the data Qualitative, Quantitatif, primary data and secondary data. Collection data by Observasi, interviews, library, and using purpose sampling method, data analytic method using qualitative descriptive that applies the facts found in the field. Nungnung Waterfallhas the potential of natural and artificial potential that could be developed into a tourist attraction. Natural potential possessed NungnungWaterfallis landscapes, mountains, waterfalls, and forests. As for the potential of artificial owned by Nungnung Waterfallnamely supporting facilities including a gazebo for resting place for tourists and take pictures in the area of Nungnung Waterfall.

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PENGARUH KUALITAS PELAYANAN BANQUET TERHADAP KEPUASAN KONSUMEN PADA LABERSA GRAND HOTEL & CONVENTION CENTER SIAK HULU KAMPAR

Jurnal Manajemen dan Bisnis ◽

10.34006/jmbi.v8i1.105 ◽

2019 ◽

Vol 8 (1) ◽

pp. 176-188

Author(s):

Nova Syafrina ◽

Syaiful Akbar

Keyword(s):

Linear Regression ◽

Customer Satisfaction ◽

Service Quality ◽

Consumer Satisfaction ◽

Secondary Data ◽

Simple Linear Regression ◽

Independent Variables ◽

Convention Center ◽

Grand Hotel

Abstrak Penelitian ini dilakukan di Labersa Grand Hotel & Convention Center, Siak Hulu, Kampar. Tujuan penelitian ini adalah untuk mengetahui apakah ada pengaruh yang signifikan antara kualitas pelayanan terhadap kepuasan konsumen pada Labersa Grand Hotel & Convention Center, Siak Hulu, Kampar. Populasi yang ada dalam penelitian ini sebanyak 1.317 orang. Dalam penelitian ini pengambilan sampel menggunakan asidental sampling, yaitu sebesar 93orang. Data yang digunakan adalah data primer dan sekunder dengan analisis menggunakan regresi linier sederhana. Hasil penelitian menunjukan bahwa hasil regresi linier adalah Y=16,974+ 0,642X yaitu memiliki arah hubungan yang positif, dan dan variabel kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen hal tersebut dapat dilihat nilai nilai t_hitung (7,722) > dari t_tabel (1,98638). sedangkan besarnya pengaruh kualitas pelayanan terhadap kepuasan konsumen adalah sebesar 39,6 persen sedangkan sisanya sebesar 60,4 persen menggambarkan variabel bebas lainnya yang tidak diamati dalam penelitian ini. Kata Kunci : Kualitas Pelayanan Dan Kepuasan Konsumen. This research was conducted at Labersa Grand Hotel & Convention Center, Siak Hulu, Kampar. The purpose of this study was to determine whether there was a significant effect between the quality of service on customer satisfaction at Labersa Grand Hotel & Convention Center, Siak Hulu, Kampar. The population in this study was 1,317 people. In this study the sampling uses incidental sampling, which is equal to 93 people. The data used are primary and secondary data with analysis using simple linear regression. The results showed that the linear regression results were Y = 16,974 + 0,642X which has a positive relationship direction, and the service quality variable has a significant effect on customer satisfaction. It can be seen the value of t-count (7,722)> from t-table (1,98638). while the magnitude of the effect of service quality on consumer satisfaction is 39.6 percent while the remaining 60.4 percent describes other independent variables not observed in this study.. Keywords: Service Quality and Consumer Satisfaction

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The THE EFFECT OF DEBT, OWN CAPITAL AND NON-STOCK SAVINGS ON COOPERATIVE RENTABILITY

MBIA ◽

10.33557/mbia.v18i3.539 ◽

2019 ◽

Vol 18 (3) ◽

pp. 12-29

Author(s):

Agustinus Supriyanto Supriyanto

Keyword(s):

Linear Regression ◽

Quantitative Data ◽

Secondary Data ◽

Financial Statements ◽

Significance Test ◽

Data Sources ◽

External Funding ◽

Independent Variables ◽

Funding Sources ◽

Simultaneous Influence

The purpose of this study was to obtain an overview of the effect of Debt, Own Capital and Non-Stock Savings on profitability (ROA) and which variables were most dominant in KSP Kopdit Rukun, Sentosa, Setia Kawan, Karya Kasih and Patra Pertamina and to analyze these variables simultaneously and partially. In this study debt, own capital and non-stock savings are independent variables (X), while Profitability (ROE) is the dependent variable (not free). The type of data used in this study is secondary data that is quantitative. Data sources are financial statements for 2012 to 2017. The method used for this research is multiple linear regression, followed by a partial and simultaneous significance test through t test and F test. Research results within 5 years concluded as follows: first, KSP Kopdit Rukun that debt and capital alone have no significant effect on ROE, while non-stock savings have a significant and simultaneous effect that debt, own capital and non-stock savings have an influence but not significant, while Sentosa, Setia Kawan, Karya Kasih and Patra pertamina have partial or simultaneous influence but not significant. For KSP Kopdit Rukun, Sentosa, Setia Kawan, Karya Kasih and PATRA Pertamina, it is better to use internal and external funding sources according to their conditions, in order to obtain maximum profitability (ROE).

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TINGKAT KEPUASAN KONSUMEN WHAT’S UP CAFE MANADO

AGRI-SOSIOEKONOMI ◽

10.35791/agrsosek.15.3.2019.26090 ◽

2019 ◽

Vol 15 (3) ◽

pp. 433

Author(s):

Virjinia ., Tulungen ◽

Theodora Maulina Katiandagho ◽

Agnes Estephina Loho

Keyword(s):

Customer Satisfaction ◽

Consumer Satisfaction ◽

Scientific Journal ◽

Secondary Data ◽

Sampling Technique ◽

Primary Data ◽

The Internet ◽

Journal Articles ◽

Research Topics

The purpose of this study was to determine the level of consumer satisfaction What's Up Cafe Manado regarding products, prices, places, and services. This research was conducted for 2 months from February to March 2019. Determination of the sample using accidental sampling technique. Data collected in this study are primary data and secondary data. Primary data were collected from direct interviews with 30 respondents (consumers) using a questionnaire with a Likert scale.Secondary data were obtained from local bookstores and the internet. From the internet using Google Scholar to get books, scientific journal articles and theses from other universities related to research topics on the level of consumer satisfaction. The results showed that the level of consumer satisfaction of What’s Up Cafe Manado overall was classified as very satisfied by 82.04%. In detail, the level of customer satisfaction for What's Up Cafe for the very satisfied category was 84.45% for product variables, 83.99% for prices, and 80.33% for places. For the satisfied category, the service variable is 79.99%.*eprm*

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Analisis Pengaruh Pengetahuan Perpajakan, Sosialisasi, Pelayanan, Sanksi Perpajakan, Dan Tingkat Pendidikan Wajib Pajak Terhadap Kesadaran Wajib Pajak Membayar PBB P2

Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen ◽

10.32477/jrm.v6i1.337 ◽

2019 ◽

Vol 6 (1) ◽

pp. 77-97

Author(s):

Yunita Isna Ratri ◽

Achmad Tjahjono

Keyword(s):

Linear Regression ◽

Multiple Linear Regression ◽

Sampling Method ◽

Positive Relationship ◽

Secondary Data ◽

Education Level ◽

Primary Data ◽

Partial Knowledge ◽

Independent Variables ◽

Convenience Sampling

The Analysis Influence of Knowledge Taxation, Socialization, Service, Tax Sanctions and Education Level of Taxpayer Awareness Paying PBB P2. Skripsi Starta One (S1) Accounting Departement STIE Widya Wiwaha Yogyakarta 2018. The purpose of this research is to know influence of Knowledge Taxation, Socialization, Service, Tax Sanctions and Education Level of Taxpayer Awareness Paying PBB P2 with using multiple linear regression and dummy’s variable. The sample in this research includes 120 respondences who are in the District of Prambanan, village Bokoharjo, Madurejo, Sambirejo, Sumberharjo, Wukirharjo, Gayamharjo. The sampling method is convenience sampling. The collected of data to use primary data with questionnaire technique and secondary data that is data taken from DPPKAD (Dinas Pendapatan Pengelolaan Keuangan Aset Daerah). The results of the research to drawn that the partial, knowledge taxation has a positive relationship and significantly influence the awareness of paying taxpayers PBB P2, and Services have a positive relationship and significant effect on the awareness of paying taxpayers PBB P2. By mutual independent variables affect the awareness of paying taxpayers PBB P2 as a dependent variable.

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Faktor-Faktor Yang Mempengaruhi Konsumen Dalam Pengambilan Keputusan Membeli Rumah di Perumahan Borneo Paradiso Balikpapan

Jurnal GeoEkonomi ◽

10.36277/geoekonomi.v9i2.21 ◽

2018 ◽

Vol 9 (2) ◽

pp. 75-87

Author(s):

Abdiannur Abdiannur

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Linear Regression Analysis ◽

Secondary Data ◽

Multiple Linear Regression Analysis ◽

Primary Data ◽

Product Price ◽

Analysis Techniques ◽

Independent Variables ◽

Census Techniques

The purpose of this study was to determine the effect of product, price, location and promotion, both simultaneously and partially whether it has an influence on the decision of consumers to buy a house in Housing Borneo Paradiso Balikpapan. The number of samples in this study were 54 respondents and using census techniques. The data used are primary data and secondary data, methods of data collection using questionnaires and analysis techniques used are Multiple Linear Regression Analysis. The results of this study indicate that the hypothesis is simultaneously proven because the four independent variables namely product, price, location and promotion simultaneously have a significant influence on buying decisions and the hypothesis is partially proven that the location variable is the dominant variable in this study.

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Strategi Pembelajaran Guru PAI dalam Mengatasi Kesulitan Kegiatan Belajar Mengajar pada Era Pandemi Covid-19

Jurnal Qiroah ◽

10.33511/qiroah.v11n1.95-111 ◽

2021 ◽

Vol 11 (1) ◽

pp. 95-111

Author(s):

Sari Sartika Lubis ◽

Siti Istiqomah

Keyword(s):

Learning Strategies ◽

Online Teaching ◽

Teaching And Learning ◽

Learning Strategy ◽

Secondary Data ◽

Learning Activities ◽

Data Sources ◽

Primary Data ◽

The Internet ◽

Online Teaching And Learning

This research aims to determine the application of learning strategies carried out by schools, especially PAI teachers in overcoming the difficulties of teaching and learning activities in grade 4 SD Dua Mei Ciputat. The method used in this research is qualitative with qualitative descriptive research. Data collection techniques using interviews, observation and documentation. Primary data sources come from school principals, PAI teachers, and 4th grade students, while secondary data sources come from school data, books, journals, articles and theses. The data analysis technique uses a data reduction model, data presentation, and data verification or conclusions. The results of this study indicate that the implementation of contextual learning strategies has been going well. This is seen from several aspects, namely PAI teachers have planned learning strategies in the era of the covid-19 pandemic, minimized difficulties in online teaching and learning activities and collaborated in online teaching and learning activities with parents. The supporting factors in carrying out online learning include learning strategy innovations, assistance with school wifi facilities for teachers and good coordination between parents and teachers. While the inhibiting factors are the internet network which is less stable, there are some parents who do not understand the use of the internet and the competence of students decreases

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PENGARUH PEMBERIAN INSENTIF TERHADAP KINERJA KARYAWAN PADA PT TELESINDOSHOP KOTA SORONG

MANAJEMEN DEWANTARA ◽

10.26460/md.v3i1.4284 ◽

2019 ◽

Vol 2 (1) ◽

pp. 128

Author(s):

Dian Meilawati ◽

Rais Dera Pua Rawi ◽

Ramli Lewenussa ◽

Wisang Candra Bintari

Keyword(s):

Data Analysis ◽

Linear Regression ◽

Variable Coefficient ◽

Quantitative Research ◽

Employee Performance ◽

Secondary Data ◽

Data Sources ◽

Primary Data ◽

Simple Linear Regression ◽

Incentive Variable

This study knows wheter or not there is an effect of giving incentives to employee performance. Type of quantitative research with an associative approach. The research conducted in PT.Telesindoshop Sorong city. The sample us of 65 people. As for the data sources used are primary data and secondary data. Data analysis uses simple linear regression with Statistical Product and Service Solution (SPSS). Based on the results of this study indicate that the provision of PT.Telesindo’s incentives has an influence on employee performance and significantly influence. Based on the results of data analysis, the incentive variable coefficient (X) is 0.564 while the constant is 28,282, so the regression equation can be obtained as follows: Y = 28,282 + 0,564 X. The provision of incentives influences the performance of PT. Telesindoshop employees. The results of the analysis indicate that the provision of incentives has a positive and significant effect on the performance of PT. Tesindoshop employees. With a significant value of 0.042, in this study used a significant level is 0.05 or 5% means 0.042 <0.05, Ho is rejected and Ha is accepted, Ha is the effect of giving incentives to employee performance. Every increase in the provision of incentives to PT. Telesindo employees will increase employee performance by 0.564.

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THE INFLUENCE OF BRAND IMAGES YAMAHA MIO MOTORCYCLE ON CV BURSA MOTOR YAMAHA, KABANJAHE

OISAA Journal of Indonesia Emas ◽

10.52162/jie.2020.003.02.2 ◽

2020 ◽

Vol 3 (2) ◽

pp. 45-52

Author(s):

Ingan Ukur Br Sitepu ◽

Chyty Emmyca Br Bangun

Keyword(s):

Linear Regression Analysis ◽

Secondary Data ◽

Data Sources ◽

Primary Data ◽

Purchase Decision ◽

Analysis Method ◽

Simple Linear Regression ◽

Descriptive Data ◽

Independent Variables ◽

Quantitative Descriptive

The image of the Yamaha Mio brand is one of the most important factors because the citramerk is very important to sell to prospective consumers, given the competition in the motorcycle business today can be categorized as a battle for the formation and maintenance of product images in the eyes of consumers. The purpose of this research in this thesis is to determine the extent of the influence of citramerk on YamahaMio's furniture decisions in CV. Kabanjahe Yamaha Motorcycle Exchange. This type of research is quantitative descriptive, data sources used are primary data and secondary data. Data collection techniques are through questionnaires, interviews and observations. The analytical method used is simple linear regression analysis method. The population in this study are consumers who have bought or used YamahaMio on CV. Kabanjahe Yamaha Motor Exchange, amounting to 290 people / month. The number of respondents to be sampled is 75 people. The results showed that the independent variables influenced furniture decisions. This is indicated by the results of partial testing of the calculated t value of the citramerk variable (X) of 11.284 greater than the t table of 1.982. Adjust R Square of 0.636 which means that the variable citramer has the ability to explain the YamahaMio purchase decision on the CV. The Kabanjahe Yamaha Motor Exchange was 63.6% while the remaining 46.4% was by other factors not examined in this study. The conclusion of this research is that citramerk influences the purchase decision of YamahaMio on CV. Kabanjahe Yamaha Motorcycle Exchange.

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PENGARUH STRATEGI PEMASARAN, PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT TERBANG

E-Jurnal Manajemen Universitas Udayana ◽

10.24843/ejmunud.2020.v09.i08.p18 ◽

2020 ◽

Vol 9 (8) ◽

pp. 3259

Author(s):

Cindy Evelyn Lovencia ◽

Feby Erya ◽

Anthony Christino ◽

Hendry Hendry

Keyword(s):

Linear Regression ◽

Marketing Strategy ◽

Quantitative Data ◽

Secondary Data ◽

Data Sources ◽

Primary Data ◽

Purchase Decisions ◽

Purchasing Decisions ◽

Marketing Service ◽

Price Strategies

The aim is to analyze the effect of marketing, service and price strategies on the decision to buy airplane tickets at PT Duta Megah Wisata. The quantitative approach used. The type of data is quantitative data. Data sources are primary data and secondary data. The population is the consumers of PT Duta Megah Wisata totaling 133 studies with a sample of 100 respondents. Analysis of multiple linear regression data previously carried out classical assumptions. The result of the research that becomes the conclusion is that the marketing strategy has a influence on the decision to purchase airplane tickets at PT Duta Megah Wisata. Services influence in purchasing decisions for airplane tickets at PT Duta Megah Wisata. Prices influence on the decision to buy airplane tickets at PT Duta Megah Wisata. Marketing, service and price strategies influence simultaneously on the decision to purchase airplane tickets at PT Duta Megah Wisata. Keywords: marketing strategy, service, price and purchase decisions.

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