scholarly journals PEMANFAATAN DIGITAL MARKETING UNTUK PENGEMBANGAN BISNIS PADA KARANG TARUNA PERMATA ALAM PERMAI GEDANGAN SIDOARJO

2020 ◽  
Vol 4 (2) ◽  
pp. 326
Author(s):  
Rudi Santoso ◽  
Achmad Yanu Alif Fianto ◽  
Novan Ardianto
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Community Service ◽  
Market Competition ◽  
Digital Marketing ◽  
Youth Organization ◽  
Start Up ◽  
Service Activity ◽  
Marketing Tool ◽  
Use Of Social Media

Nowadays, the development of social media and marketplaces as part of information technology contributes to business activities. This development has also changed the pattern and map of market competition to become much more competitive. Therefore, mastery of the use of social media and marketplaces is important and strategic that every business actor must have. However, this is in contrast to business people who are still pioneering or have just started their business, such as the youth at Karang Taruna Permata Alam Permai Gedangan Sidoarjo. With minimal knowledge and insight about social media and marketplaces it can hinder them from developing their start-up businesses. Therefore, this community service activity aims to increase the insight and knowledge of the Karang Taruna Permata Alam Permai Gedangan Sidoarjo in the use of social media and marketplaces to develop business. The methods used in the implementation of community service activities include training and mentoring related to increasing knowledge and insight. Knowledge and insight referred to in this activity is the use of information technology. This information technology can be used to develop a wider marketing reach. This activity has been going well and has an important contribution in improving the quality of the Permata Alam Permai Gedangan Sidoarjo Youth Organization which has been able to apply social media and marketplaces as part of the digital marketing tool. The use of this media can also encourage increased sales due to the development of exposure of the products being sold

scholarly journals PELATIHAN INSTAGRAM MARKETING UNTUK TENANT INKUBATOR BISNIS TRILOGI

2019 ◽  
Vol 2 (1) ◽  
pp. 19-26
Author(s):  
M. Lahandi Baskoro ◽  
Maulidian Maulidian
Keyword(s):  
New York ◽  
Social Media ◽  
Community Service ◽  
Sao Paulo ◽  
Online Marketing ◽  
Digital Marketing ◽  
São Paulo ◽  
Business Incubator ◽  
Service Activity ◽  
Marketing Tool

Abstract: In 2018, the number of Instagram users in Indonesia has reached 55 million users. A year earlier, Jakarta is the champ on Instagram as the most photographed place, surpassing Sao Paulo, New York and Madrid. This phenomenon shows that Instagram is a social network that is trending in Indonesia right now. Trilogi Business Incubator (Inbistro) is a business incubator belonging to the Universitas Trilogi. From observations and discussions, there are still many tenants which assisted by Inbistro who do not understand digital marketing, especially with Instagram. Albeit, Instagram has become a popular social media in Indonesia, including for product promotion. This community service activity will try to answer the problem: how to increase the capacity of Inbistro tenants so that they understand the basics of Instagram marketing? Our training was designed in 3 (three) sessions which discussed: (1) the importance of using Instagram as a marketing tool for a business; (2) How to find quality, free royalty photos and videos for Instagram content; (3) How to find products and sell them on Instagram. Keywords: Instagram marketing, Trilogi Business Incubator, Inbistro, social media, online marketing Abstrak:  Di tahun 2018, jumlah pengguna Instagram Indonesia telah mencapai 55 juta pengguna. Setahun sebelumnya, Jakarta menjadi juara di Instagram sebagai tempat yang paling banyak difoto, melewati Sao Paulo, New York dan Madrid. Fenomena ini menunjukkan bahwa Instagram adalah jejaring sosial yang sedang diminati di Indonesia saat ini. Inkubator Bisnis Trilogi (Inbistro) adalah inkubator bisnis milik Universitas Trilogi. Dari pengamatan dan diskusi, terlihat bahwa masih banyak tenant binaan Inbistro yang belum memahami tentang digital marketing, terlebih dengan Instagram. Padahal Instagram telah menjadi media sosial yang cukup populer di Indonesia, termasuk untuk promosi produk. Kegiatan pengabdian masyarakat ini akan mencoba menjawab permasalahan: bagaimana cara meningkatkan kapasitas tenant Inbistro agar mereka memahami dasar-dasar pemasaran melalui Instagram (Instagram marketing)? Pelatihan kami rancang dalam 3 (tiga) sesi yang membahas: (1) Pentingnya memanfaatkan Instagram sebagai sarana pemasaran suatu bisnis; (2) Cara mencari foto dan video berkualitas, tanpa berbayar, untuk konten Instagram; (3) Cara mencari produk dan menjualnya di Instagram. Kata Kunci: Instagram Marketing, Inkubator Bisnis Trilogi, Inbistro, media sosial, pemasaran daring

scholarly journals DIGITAL MARKETING UNTUK PEMBERDAYAAN MASYARAKAT BINAAN YAYASAN SOKOGURU UNGARAN

2021 ◽  
Vol 4 (1) ◽  
pp. 123
Author(s):  
Ragil Saputra ◽  
Eko Adi Sarwoko ◽  
Dinar Mutiara KN ◽  
Rismiyati Rismiyati ◽  
Edy Suharto
Keyword(s):  
Community Service ◽  
Community Services ◽  
Online Marketing ◽  
Digital Marketing ◽  
Governmental Organization ◽  
Training Stage ◽  
Service Activity ◽  
Video Documentation ◽  
Use Of Social Media ◽  
Training Modules

The Sokoguru Foundation is a non-governmental organization (NGO), with one of its activities which is a place for empowering the communities. After conducting an interview with the foundation managers and a survey of the member of the community, the results show that the ability to do entrepreneurship online is essential for the community. Therefore, the community services’ team provide training for the community about the use of social media, especially using Instagram to do digital marketing.This community service activity methodology uses a Participatory Rural Approach in the form of training and mentoring. The service is carried out in 3 stages: preparation, training and evaluation. Preparation is done by seeking information on material requirements for training. The training stage is carried out using an online system with Zoom Meeting (due to COVID-19 19 pandemic). Next, the training is filled with the presentation from the community service’s team, question and answer and sharing experiences.The result of the evaluation, this service activity adds new knowledge for participants (100%), usefulness (52.6%: very useful, 47.4%: useful). As well as increasing interest in online marketing by 73.7% from the previous 57%. Apart from scientific articles, the output of this activity is in the form of training modules, articles on the Kompas mass media, and video documentation on the YouTube channel.

scholarly journals SOCIAL MEDIA ADVERTISING ASSISTANCE WITH PERSUASION CONCEPT – ELABORATION LIKELIHOOD MODEL (ELM) FOR SMES IN SURABAYA

2021 ◽  
Vol 3 (2) ◽  
pp. 66
Author(s):  
Phima Ruthia Dwikesumasari ◽  
Maurisia Putri Permatasari ◽  
Damar Kristanto
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Community Service ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Service Activity ◽  
Likelihood Model ◽  
Use Of Social Media ◽  
Performance Results ◽  
Marketing Methods

Background: Along with the development of digital media tools, the direction of marketing shifts from conventional to social media-oriented. However, this is not easily conducted by SME business circles. Many of them do not have high literacy, do not have IT coding skills. In addition, capitalizing as well as maintaining a website are costly for them. This fact encourages the SMEs to look at another opportunity, namely the use of social media. However, it proves that these SMEs have not utilized the use of social media with persuasive advertisements. Objective: This community service activity purposes to assist the SMEs in Surabaya creating their social media advertisements using the persuasion concept-elaboration likelihood model (ELM) to solve the problems in marketing. Methods: The methods used are (1) discussion; (2) training and assisting in making advertisements; (4) evaluating/monitoring. As a result of this community service activity, the SMEs that have been assisted are able to create persuasive social media advertisements and can improve their marketing performance. Results: These MSME owners are able to create advertisements using the ELM method and determine the performance of these advertisements. Conclusion: SME owners can create advertisements using the ELM method during the training period, conduct independent evaluations of advertisements, the sales performance of these SMEs tends to increase compared to the previous by creating advertisements using the ELM method, practical modules are provided so that making advertisements using same method can be practiced for current and future needs.

scholarly journals Pelatihan Peningkatan Omset Pendapatan Industri Rumahan Nasi Krawu Di Kabupaten Gresik

2020 ◽  
Vol 3 (1) ◽  
pp. 25-31
Author(s):  
Titus Kristanto ◽  
Nanang Fakhrur Rozi ◽  
Eka Cahya Muliawati ◽  
Rachman Arief ◽  
Syaiful Hidayat ◽  
...  
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Community Service ◽  
The Internet ◽  
Online Media ◽  
Internet Media ◽  
Business Opportunities ◽  
New Business ◽  
Service Activity ◽  
Typical Food

In the millennial era 4.0, the growth of the home industry is growing more rapidly with the development of information technology, thus making needs increase and create new business opportunities. One of the new business opportunities is the krawu rice business. Krawu rice is a typical food from Gresik Regency. The krawu rice home industry is a partner of a community service activity named Nasi Krawu Buk Tiban. The problem that occurs in the community service partners is the marketing of krawu rice that is still around the Nasi Krawu Buk Tiban environment and marketing through the internet media. The method used is to provide training in the form of online media marketing and social media assistance. The result of community service activities can increase krawu rice revenue turnover, can operate and promote krawu rice marketing through online media and social media.

scholarly journals PEMANFAATAN BLOG SEBAGAI SARANA PROMOSI KAMPUNG WISATA DI MASA PANDEMI

2021 ◽  
Vol 5 (1) ◽  
pp. 676
Author(s):  
Yana Shanti Manipuspika ◽  
Tantri Refa Indhiarti ◽  
Emy Sudarwati
Keyword(s):  
Social Media ◽  
Community Service ◽  
Youth Organization ◽  
Service Activity

ABSTRAK Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Kampung Biru Arema (KBA) Malang sebagai kelanjutan dari kegiatan pengabdian tahun sebelumnya. Tujuan dari kegiatan ini adalah untuk lebih mempromosikan KBA sebagai salah satu kampung wisata di Malang melalui media blog. Metode yang diterapkan ialah melalui pelatihan penulisan artikel blog untuk memberikan gambaran menarik terkait kampung wisata. Sebagai kelanjutan dari kegiatan tahun lalu, tim pengabdian dapat melihat bahwa media sosial KBA sudah lebih hidup dan lebih berwarna dengan postingan baru. Blog resmi yang telah direvitalisasi pada kegiatan pengabdian kali ini telah mampu mempromosikan KBA dengan lebih baik lagi karena menampung berbagai kegiatan masyarakat kampung wisata ini. Artikel-artikel baru yang ditulis oleh anggota karang taruna KBA juga cukup menarik, sehingga diharapkan para pembaca yang mencari informasi terkait KBA memperoleh lebih banyak informasi. Pada akhirnya, KBA akan semakin dikenal luas dan dapat kembali mendatangkan pengunjung saat situasi pandemi sudah mereda. Kata kunci: blog; kampung wisata tematik; kampung biru arema; promosi; situs web. ABSTRACTThis community service activity was carried out in Kampung Biru Arema (KBA) as a continuation of the previous year’s community service. The purpose was to further promote KBA as one of the thematic tourism kampung in Malang. Updating the content of the website, in this case the KBA blog, was the focus of this year’s agenda. The method used was by giving training to the youth members of KBA to create engaging articles for the official blog. As a continuation of last year’s activity, the community service team has revealed that KBA’s social media is more lively and more colorful with new posts. The official blog which has been revitalized is able to better promote KBA. The new articles written by members of the KBA youth organization (Karang Taruna) are also interesting and engaging, so it is hoped that readers who are looking for information related to KBA will gain more insights about this kampung. In the end, KBA will be more widely known and can bring back visitors when the pandemic ends. Keywords: blog; thematic tourism kampung; Kampung Biru Arema; promotion; website. 

scholarly journals Revitalisasi Kegiatan Usaha Getuk Goreng Hj. Tohirin di Masa Pandemi Covid-19

Al-Khidmat ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 8-15
Author(s):  
Zidni Husnia Fachrunnisa ◽  
Euys Ayu Nazarilah ◽  
Windi Nasianti ◽  
Afri Ovita
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Human Resources ◽  
Community Service ◽  
Online Marketing ◽  
Financial Reports ◽  
Service Activity ◽  
Financial Transactions ◽  
The Impact

Abstrak Kegiatan pengabdian ini bertujuan untuk untuk mengatasi dampak Covid -19 terhadap UMKM Getuk Goreng Hj. Tohirin. Permasalahan utama yang dialami oleh UMKM Getuk Goreng Hj. Tohirin di masa pandemi Covid-19 yakni penurunan pendapatan akibat menurunnya jumlah wisatawan yang datang ke Sokaraja. Berdasarkan survei yang dilakukan, terdapat sub permasalahan yang terjadi pada UMKM Getuk Goreng Hj. Tohirin yakni Sumber Daya Manusia yang dimiliki UMKM yang kurang memahami teknologi. Solusi yang dilakukan untuk mengatasi permasalahan tersebut yakni pendampingan pemasaran dan penjualan daring dan pendampingan pemanfaatkan teknologi informasi untuk pencatatan transaksi keuangan. Hasil dari kegiatan pengabdian ini yakni munculnya akun media sosial, akun digital marketplace, dan laporan keuangan terkomputerisasi yang dapat dimanfaatkan UMKM Getuk Goreng Hj. Thohirin dalam melakukan aktivitas bisnisnya. Kegiatan ini juga berhasil meningkatkan keterampilan karyawan untuk mengelola akun media sosial dan akun digital marketplace milik UMKM Getuk Goreng Hj. Thohirin serta keterampilan membuat pembukuan dengan computer.  AbstractThis community service activity aims to overcome the impact of Covid -19 on SMEs Getuk Goreng Hj. Tohirin. The main problem that occurs at SMEs Getuk Goreng Hj. Tohirin during the Covid-19 pandemic, namely a decrease in income due to the decline in the number of tourists who came to Sokaraja. Based on the survey conducted, there are sub-problems that occur in Getuk Goreng SMEs Hj. Tohirin, namely Human Resources owned by SMEs who do not understand technology. Solutions taken to overcome these problems are assistance in online marketing and sales and assistance in the use of information technology for recording financial transactions. The results of this service activity are the emergence of social media accounts, digital marketplace accounts, and computerized financial reports that can be utilized by SMEs Getuk Goreng Hj. Thohirin in carrying out his business activities. This activity also succeeded in improving employees' skills to manage social media accounts and digital marketplace accounts belonging to SMEs Getuk Goreng Hj. Thohirin and his computer bookkeeping skills.

scholarly journals Healthy Education in The Middle of Pandemi Covid-19 Through The Use of Social Media

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Fitri Fatonah ◽  
Sugiyanto Sugiyanto
Keyword(s):  
Social Media ◽  
Community Service ◽  
Public Awareness ◽  
Scientific Information ◽  
Field Work ◽  
Healthy Behavior ◽  
Face To Face ◽  
Service Activity ◽  
Use Of Social Media

<p>Strategic and rapid efforts are needed to overcome the spread of Covid-19, one of them is by counseling through social media in order that scientific information is provided. The existence of so called Social Abdication Program of UNS in the form of  Field Work Lecture addresses this issue, takes a theme "Education on the Exercise of Clean and Healthy Behavior (PHBS) and the Use of Medicines Provision in the Context of Preventing Covid-19 in RT 01 RW 01 Klegenwonosari Village, Klirong, Kebumen". The program uses social media (online) due to its need to maintaining physical distancing. However it also uses direct face-to-face activities on program socialization. The results of this community service activity show that: 1) there is an public awareness about facts about Covid-19, 2) the application of PHBS and health tips, and understanding DAGUSIBU. Through quiz myths and fact, wider community can test their understanding of Covid-19 issues.</p>

scholarly journals PENINGKATAN KREATIVITAS KARANG TARUNA MELALUI PELATIHAN FOTOGRAFI UNTUK DESTINASI WISATA GEDONG PASS (G-PASS)

2021 ◽  
Vol 5 (1) ◽  
pp. 520
Author(s):  
Evi Maria ◽  
Martin Setyawan ◽  
Suharyadi Suharyadi
Keyword(s):  
Social Media ◽  
Community Service ◽  
Visual Quality ◽  
Practice Session ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Youth Organization ◽  
Point Of Interest ◽  
Natural Beauty ◽  
Service Activity

ABSTRAKTujuan kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan kreativitas Karang Taruna Kridha Arum sebagai pengelola destinasi wisata Gedong Pass (G-Pass) melalui pelatihan fotografi dengan keindahan alam G-Pass sebagai obyeknya. Pelatihan ini dapat membantu Karang Taruna Kridha Arum untuk dapat menyediakan foto-foto yang akan digunakan untuk promosi destinasi wisata G-Pass melalui media sosial. Pelatihan fotografi dilakukan dari tanggal 8-10 Mei 2021, setiap hari ada dua sesi, yaitu sesi pemaparan materi tentang konsep dasar fotografi dan sesi praktik fotografi, sedangkan kegiatan pendampingan fotografi dilakukan sampai akhir bulan Juni 2021 melalui grup whatsapp. Pelatihan ini diikuti oleh delapan orang pemuda Dusun Gedong yang merupakan anggota dari Karang Taruna Kridha Arum. Peserta pelatihan diberi materi dasar-dasar fotografi, terkait pengenalan fitur kamera di telepon genggam, pencahayaan, point of interest, ruang tajam dan komposisi serta proses pengunggahannya di media sosial. Setelah mengikuti pelatihan fotografi, para peserta sudah dapat menyediakan foto-foto destinasi wisata G-Pass dengan mutu visual yang baik dan sudah mengunggahnya pada media sosial baik itu media sosial milik pribadi maupun milik G-Pass untuk mempromosikan destinasi wisata G-Pass, Dusun Gedong. Kata kunci: kreativitas; pelatihan fotografi; destinasi wisata; G-Pass ABSTRACTThe purpose of this community service activity is to increase the creativity of Kridha Arum Youth Organization as the manager of the Gedong Pass (G-Pass) tourist destination through photography training with the natural beauty of the G-Pass as the object. This training can help Kridha Arum Youth Organization to be able to provide photos that will be used for the promotion of G-Pass tourist destinations through social media. Photography training will be held from 8-10 May 2021, every day there are two sessions, namely a presentation session on the basic concepts of photography and a photography practice session in the area around the G-Pass, while photography assistance activities are carried out until the end of June 2021 through the whatsapp group. This training was attended by eight youths from Gedong Hamlet who are members of the Kridha Arum Youth Organization. The training participants were given the basics of photography, related to the introduction of camera features on mobile phones, lighting, point of interest, sharp space and composition as well as the process of uploading them on social media. After participating in the photography training, the participants have been able to provide photos of G-Pass tourist destinations with good visual quality and have uploaded them on social media, both personal and G-Pass social media to promote the G-Pass tourist destination, Dusun Gedong. Kata kunci: creativity; photography training; tourist destination; G-Pass

scholarly journals Product Marketing With Social Media And Strengthening Identity Through Packaging Branding

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Putu Gede Surya Cipta Nugraha
Keyword(s):  
Social Media ◽  
Community Service ◽  
Positive Response ◽  
New Products ◽  
Local Area ◽  
Digital Marketing ◽  
Consumer Trust ◽  
Religious Activities ◽  
Service Activity ◽  
Business Profit

Currently, entrepreneurs are pursuing various kinds of strategies to expand their marketing share and strengthen their business identity in the midst of new products that have emerged by presenting updates in accordance with existing interests in the market. The partner in this community service activity is Mrs Sukarini, a donut snack entrepreneur from Kukuh Village, Tabanan Regency, which is usually consumed by children and adults as well as for religious activities. Currently, businesses owned by partners are experiencing obstacles in expanding market share, branding on donut packaging which is still relatively simple and the need to add flavors to donuts. The solution that can be given is to socialize and assist digital marketing and packaging branding. The results of the evaluation with partners in this community service activity were that the donut flavor variants that were given also received a positive response from consumers which at the same time resulted in an increase in donut sales compared to the previous month, thus increasing the business profit figures. Marketing through social media and branding also has a big role because Mrs. Sukarini gets orders for donuts over the phone for religious ceremonies in the local area. In addition, partners are very happy to get additional knowledge about digital marketing and branding that can provide a positive aura for the progress of their business. Activities run well, smoothly and are felt to provide benefits to partners in addition to knowledge but also in the form of strategies to build identity, build consumer trust and increase the selling power of donut snacks.

Pendampingan Kelompok Wanita Program Keluarga Harapan (PKH) Craft “Wanita Mandiri” di Kecamatan Sukarame Bandar Lampung

2021 ◽  
Vol 1 (1) ◽  
pp. 45-54
Author(s):  
Zulfa Emalia ◽  
◽  
Ida Budiarty ◽  
Arivina Ratih ◽  
◽  
...  
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Community Service ◽  
Feasibility Studies ◽  
Training Process ◽  
Training Activity ◽  
Training Materials ◽  
Question And Answer ◽  
Service Activity ◽  
Partnership Network

Abstract Purpose: The purpose of this community service activity is to assist and foster Kelompok Usaha Bersama (KUBE) Wanita Mandiri Craft which is a recipient of the Program Keluarga Harapan (PKH) assistance. This KUBE has a business of making flower crafts made from tapis. The most priority problem is that partners do not yet have the ability to prepare business feasibility studies. In addition, they do not yet have and build a partnership network by utilizing information technology including social media effectively to promote and market their products. The stages of the activities carried out consist of the preparation, implementation, mentoring, and evaluation stages. Method: The methods used are lecture and question and answer methods, demonstration methods, and non-formal discussion methods. Results: The result was, during the training activity, the participants followed it with great attention and enthusiasm until all the material had been given by the presenter which was then followed by a question and answer activity. Conclusion: All participants can take part in the entire training process from start to finish, besides that the target for delivering training materials is also achieved because the material can be delivered in its entirety and the enthusiasm of participants in participating in the training greatly supports this activity

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