scholarly journals PENGARUH SOURCE OF FASHION KNOWLEDGE DAN FASHION CONSCIOUSNESS TERHADAP HIJAB FASHION PURCHASE INTENTION PADA MAHASISWI MUSLIM DI SURABAYA

2021 ◽  
Vol 8 (4) ◽  
pp. 451
Author(s):  
Qoidah Weka Aristawati ◽  
Ari Prasetyo
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Current Trend ◽  
Muslim Women ◽  
Female Students ◽  
Sources Of Information ◽  
Muslim Students ◽  
Fashion Products ◽  
Self Image ◽  
Fashion Consciousness

ABSTRAKWanita muslim saat ini lebih sadar akan citra diri dan identitas sosial mereka, dan kesadaran ini mempengaruhi konsumsi mereka termasuk hijab fashion. Dalam niat pembelian produk hijab fashion,sumber informasi tentang fashion hijab dan kesadaran seorang muslim menjadi faktor penting. Mahasiswi muslimah mencari informasi tentang fashion hijab yang sedang trend saat ini dari relasi, media sosial maupun media cetak. Penelitian ini bertujuan untuk menganalisis source of fashion knowledge dan fashion consciousness terhadap hijab fashion purchase intention mahasiswi muslim di Surabaya. Penelitian ini melibatkan 140 mahasiswi yang mengenakan hijab di 16 perguruan tinggi di Surabaya. Hasil penelitian ini menunjukkan bahwa source of fashion knowledge dan fashion consciousness berpengaruh signifikan terhadap hijab purchase intention. Kata Kunci: Hijab, Fashion, Fashion Consciousness, Hijab Purchase Intention, Source of fashion knowledge, mahasiswa muslimah surabaya. ABSTRACTToday's Muslim women are more aware of their self-image and social identity, and this awareness affects their consumption including hijab fashion. In the intention of purchasing hijab fashion products, sources of information about hijab fashion and the awareness of a Muslim are important factors. Muslim female students seek information about the current trend of hijab fashion from relationships, social media and print media. This study aims to analyze the source of fashion knowledge and fashion consciousness on the hijab fashion purchase intention of Muslim students in Surabaya. This study involved 140 female students who wore the hijab at 16 universities in Surabaya. The results of this study indicate that the source of fashion knowledge and fashion consciousness has a significant effect on hijab purchase intention.Keywords: Hijab, Fashion, Fashion Consciousness, Hijab Purchase Intention, Source of fashion knowledge, Muslimah Surabaya students.

scholarly journals When does personalization work on social media? a posteriori segmentation of consumers

2021 ◽  
Author(s):  
Jorge Serrano-Malebrán ◽  
Jorge Arenas-Gaitán
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Purchase Intention ◽  
Perceived Usefulness ◽  
Cognitive State ◽  
Mobile Social Networks ◽  
Fashion Products ◽  
Intention To Purchase ◽  
Different Types ◽  
Stimulation Of

AbstractThe aim of this research is to find a segment of consumers of fashion products based on their personal visions of personalization of shoppable ads on mobile social media. To meet this objective, three operational objectives are defined. First, a theoretical model is evaluated based on the stimulus-organism-response framework (S–O–R). This examines, with a PLS-SEM approach, how the stimulation of personalization will affect consumers' internal cognitive state (perceived usefulness) and consequently generates a behavioral response (intention to buy). Second, we look for fashion consumer segments based on their perception of personalization through prediction-oriented segmentation (PLS-POS). Third, the segments are explained based on three constructs that were considered important in fashion consumption through mobile social networks: purchase intention, concern for privacy, and perception of trend. The inclusion of personalization and the perception of usefulness of advertisements can greatly help the intention to purchase clothing to be understood. The application of a posterior segmentation helps to better understand the different types of users exposed to shoppable ads on mobile social networks and their relationship with the purchase intention, concern for privacy and trend. While the measures and scales were tested in a context of mobile clothing trade, the methodology can be applied to other types of products or services.

Factors influencing fashion consciousness in hijab fashion consumption among hijabistas

2016 ◽  
Vol 7 (4) ◽  
pp. 476-494 ◽  
Author(s):  
Siti Hasnah Hassan ◽  
Harmimi Harun
Keyword(s):  
Muslim Women ◽  
Marketing Strategies ◽  
Fashion Industry ◽  
Kuala Lumpur ◽  
Dress Code ◽  
Content Type ◽  
Fashion Products ◽  
The People ◽  
Fashion Consciousness ◽  
Practical Implications

Purpose The purpose of this paper is to develop a method to understand the predictors of hijab fashion consciousness and consumption. Muslim women in developing countries have evolved from living a traditional to a modern lifestyle, as more women become more educated, work and earn their own money. As modern sophisticated Muslim women, they have transformed themselves in the way they dress and don their hijab while adhering to the Shariah-compliant dress code. As a result, hijab fashion among hijabistas “Muslim women who wear fashionable outfits with matching fashionable headscarves” is flourishing. Design/methodology/approach Data were collected using questionnaires distributed to Muslim women who visited the Kuala Lumpur International Hijab Fashion Fair 2014 using the convenience sampling method. A total of 345 final useable data were used for data analysis using SmartPLS. Findings Results show that dressing style, fashion motivation, fashion uniqueness and sources of fashion knowledge positively influence fashion consciousness and indirectly influence hijab fashion consumption. Practical implications Results of this paper will provide insights to the people involved in the fashion industry, such as designers, retailers and marketers, to understand the hijabista market segment. Practitioners can design proper hijab fashion products that are Shariah-compliant to capture the segment of Muslim women with proper marketing strategies. Originality/value The fashion of Muslim women, particularly the hijab fashion, has received little attention in the fashion literature. This paper hopes to provide new insights to relevant researchers and industries.

scholarly journals Does online ideal self-matter? Consumer perceptions of online brand advertisement

2021 ◽  
Vol 10 (5) ◽  
pp. 11-21
Author(s):  
Aimee Peta Waterson ◽  
Lebogang Mototo ◽  
Tinashe Chuchu
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Research Direction ◽  
Consumer Perceptions ◽  
Survey Method ◽  
Sources Of Information ◽  
Ideal Self ◽  
Consumer Purchase Intention ◽  
To Receive ◽  
Different Sources

The internet and online space have created numerous platforms for users to communicate and interact, where each platform provides access to different sources of information. The purpose of the study was to investigate the online ideal self and its influence on brand attitude and attachment towards consumer purchase intention. A unique conceptual model was developed to test the proposed hypotheses of the study. Social media is one of the leading communication platforms that have emerged in the online space. Social media allows consumers and brands to interact in an informal manner from anywhere in the world. The study adopted a quantitative approach utilizing the survey method. Data was collected from 300 consumers. The data was then processed in SPSS 24 for descriptive statistics and AMOS 24 for hypotheses testing. A key finding suggests that social media consumers’ attachment is considerably dependent on their attitudes towards those brands. Brands can use social media to receive real-time feedback from customers as well as track this feedback. Implications emerged from the findings and further research direction is proposed.

scholarly journals HIPERREALITAS KONSUMSI TANDA DAN MAKNA PADA TRENDING FASHION JILBAB OLEH MAHASISWI

2020 ◽  
pp. 197-209
Author(s):  
Fifi Rachmawati Alfi'ah ◽  
Abdul Rahman ◽  
Okta Hadi Nurcahyono
Keyword(s):  
Social Media ◽  
Role Models ◽  
Descriptive Study ◽  
Female Students ◽  
Study Objective ◽  
The Public ◽  
Fashion Products ◽  
Public Figures ◽  
Fashion Models ◽  
Excessive Consumption

The study objective is to examine the excessive consumption of jilbab fashion trends by university students. This research is a descriptive study with qualitative methods and determined informants using purposive sampling. The researchers use primary and secondary both data all were collected through interviews, observation, and documentation. After the data were triangulated by sources and methods then we analyzed data using the simulakra theory of Jean P. Baudrillard to see the excessive consumption of jilbab fashion trends by students. The main results indicate that the growing jilbab fashion trends through social media have made student’s experience enjoy excessive consumeristic behavior for many years. Most female students imitate the public figures as their role models. They admire at female fashion models having full of signs and meanings hence they reproducing signs and meaning for their own interests. They become addicted to buying the latest hijab fashion products regardless of neither use it or sell it.  They keep uploading their own photos wearing most current fashion in Instagram. . It seems that they create an uncertainty either the use of fashionable jilbab recommended by religion or promoting them as commercial products in social media.

scholarly journals Fashion Orientation among Muslim Female Students (Santriwati)

2020 ◽  
Vol 1 (3) ◽  
Author(s):  
Farida Farida ◽  
M. Nazaruddin
Keyword(s):  
Boarding School ◽  
Female Students ◽  
Group Cohesiveness ◽  
Analysis Method ◽  
Interactive Analysis ◽  
Fashion Products ◽  
Self Image ◽  
Image Identity ◽  
Conducting Research ◽  
Using Data

This study examines the orientation of fashion products consumed by students of the Al-Hanafiah Foundation Putri Muslimat Islamic Boarding School. This study examines the orientation of fashion products consumed by Muslim female students (santriwati). Researchers use qualitative research methods in collecting and analyzing data. Researchers also use the perspective of postmodern studies in the view of Jean P. Audillard and other postmodern figures as research instruments in conducting research approaches. Data analysis techniques used in this study refer to the interactive analysis method using data reduction, data presentation, concluding, and data verification. The results showed that the fashion consumed by Muslim female students at the Al-Hanafiah Foundation Putri Muslimat Islamic Boarding School is oriented to beauty, confidence, prestige, self-image, identity, and oriented as group cohesiveness.

scholarly journals Pembentukan Citra Diri Mahasiswa Fakultas Ilmu Komunikasi Universitas dr. Soetomo Surabaya dalam Instagram

2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Nabila Saridilla Reza Putri ◽  
Farida Farida
Keyword(s):  
Social Media ◽  
Female Students ◽  
The Self ◽  
Science Students ◽  
Communication Research ◽  
Science Faculty ◽  
Self Image ◽  
The University ◽  
Descriptive Qualitative

This study focuses on the establishment of self-image of students in the University. Soetomo Surabaya in using Instagram social media. This study is a communication research because it examines how the formation of self-image in faculty of communication science students in social media networking in Instagram is needed. The formulation of the problem of this research is how the formation of self-image of students in instagram?. Library review used by researchers is social media instagram as a means of forming self-image, student self-image, Dramaturgi theory. While the method used by researchers is descriptive qualitative. The self-image seen in the students in communication science faculty is about over confidence dominated by female students. This was indicated by several informants selected by the researcher. Based on the interviews, found the data that the formation of self-image through social media Instagram based on aspects that highlighted such as physical, psychological and social aspects.Based on the research conducted by interviews, found the findings that the students of communication science faculty dr soetomo surabaya use instagram in shaping his image, The formation of self-image is always marked by the understanding of instagram users to themselves through the concept of Dramaturgi. Aspects highlighted by the informant vary depending on her understanding. The informant will highlight the part that is understood as an advantage and will cover (save) something that is understood as a weaknessKeywords:Instagram, Self image.

scholarly journals Does Social Media Moderates Factors that Influence Perceived Value and Personal Value on Purchase Intention of Modest Apparel?

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 57-73
Author(s):  
Aida Shaari
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Perceived Value ◽  
Muslim Women ◽  
Population Data ◽  
Target Market ◽  
Fashion Industry ◽  
Personal Value ◽  
Increasing Demand ◽  
Strict Requirement

Muslim women are huge target market that fashion industry just cannot afford to ignore. As fashion evolves, the industry had witnessed an evolution in the way of how Muslim women dressed. Donning modern apparel but at the same time still adhering to the strict requirement of covering ones ‘aurat’ had created modest apparel segment that could not to be ignored by fashion industry players due to the increasing demand from that growing niche market. The purpose of this study is to find out the factors that influence Muslim women to purchase modest apparel and whether social media has any influence towards their purchase decision. Fashion Innovativeness and Opinion Leadership are elements that represent the consumer Perceived Value while Fashion Consciousness and Fashion Motivation are elements representing the consumer’s Personal Value are the factors that this study is looking at. The finding from this study will benefit marketers and industry players to understand more about this newly emerging segment and how to attract them. This study was carried out via convenience sampling of Muslim women in Kuala Lumpur, Malaysia as Malaysia has more than 60 percent Muslim population. Data was analyzed using SPSS version 22 and Smart PLS 3. Fashion innovativeness was found not to have significant effect towards modest apparel purchase intention and social media does not moderate these factors to influence Malaysian Muslim women purchase attention at the moment.

COVID-19: Online Fashion Purchase Intention among Millennials

2021 ◽  
Vol 12 (1) ◽  
pp. 57-57
Author(s):  
Lim Kah Boon ◽  
Yeo Sook Fern ◽  
Tan Cheng Ling ◽  
Ong Yiin Chii
Keyword(s):  
Social Media ◽  
Generation Y ◽  
Purchase Intention ◽  
Online Shopping ◽  
Daily Life ◽  
Movement Control ◽  
Daily Life Activities ◽  
Fashion Products ◽  
Online Stores ◽  
Control Order

Due to COVID-19 pandemic and the development of technology, online shopping has become a part of daily life activities to many people around the world. Many of the business and physical stores have been ordered to shut down due to the implementation of movement control order (MCO). Social media is one of the networking platform which influence consumer spending their time during the MCO periods. Hence, online shopping for fashion products is also getting more popular and essential activity for consumer in their daily life. These may result most of the consumers include millennials to change their shopping behaviour through online. Millennials or generation Y constitute a large proportion of consumers across the global digital space. Lim, Heng, Ng and Cheah (2016) mentioned that most of the Generation Y or millennials where about 96% of them are spending more than 4 hours per days to search information of fashion product before purchase through online stores. Furthermore, Mongillo (2021) also stated that 90.4% of the Generation Y are actively in using social media. Millennials often have high purchasing forces and are more motivated to participate in impulse buying or enjoyment. Hence, the main objective of this study is to examine the purchase intention of millennials towards online fashion stores during COVID-19 pandemic. Keywords: Online Fashion, Purchase Intention, COVID-19, Millennials

scholarly journals The Effect Of Perceived Risk, Consumer Lifestyle And Online Trust On The Purchase Intention Of Fashion Products In Instagram Social Media

2020 ◽  
Vol 1 (2) ◽  
pp. 133
Author(s):  
Taranggana Ari Sakti ◽  
Sukaris Sukaris ◽  
Asep Saepuloh
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Online Trust ◽  
Fashion Products ◽  
Analysis Technique ◽  
Independent Variable

This study aims to analyze the effect of perceived risk, consumer lifestyle and online trust on the purchase intention of fashion products on Instagram social media in Surabaya. The sample in this study consisted of 75 respondents. The independent variable in this study is perceived risk, consumer lifestyle and online trust, while the dependent variable is the purchase intention of fashion products on Instagram. The data analysis technique used is multiple linear regression with the help of the SPSS program. The results showed that the variable perceived risk, consumer lifestyle and online trust partially influenced the interest in buying fashion products on Instagram social media in Surabaya

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