scholarly journals Tantangan Pembinaan Keagamaan melalui Media Sosial pada Masyarakat Lereng Merapi di Masa Pandemi COVID 19

FIKRAH ◽  
2021 ◽  
Vol 9 (2) ◽  
pp. 323
Author(s):  
Azizah Herawati
Keyword(s):  
Social Media ◽  
Public Interest ◽  
Qualitative Approach ◽  
Religious Development ◽  
Media Access ◽  
The Social ◽  
The Media ◽  
Depth Interviews ◽  
Participatory Observation

<p class="06IsiAbstrak"><span lang="EN-GB">This paper describes the phenomenon of using social media as a means of religious development in the era of the COVID-19 pandemic. The social media access that by Islamic Religious Counselors has not been effective during the COVID-19 period. This paper describes the various obstacles that challenging for Islamic Religious Counselors in carrying out religious development in the Merapi slope community by using social media facilities. We used qualitative approach to collect the data. We did participatory observation, in-depth interviews, discussions and documentation used and then described. The results show that the obstacles encountered in the process of religious development for the Merapi slope community by using social media as a means of religious development during the COVID-19 pandemic are such as limited facilities, lack of ability to access social media and lack of public interest in the media. This situation will be different from other regions with access and supporting facilities, because there are several factors that cause it, such as education, skill and the economy</span></p><p> </p>

scholarly journals Native Advertising—The Formats and Types of Content Most Demanded by Brands in the Spanish Media

2021 ◽  
Vol 2 (4) ◽  
pp. 529-544
Author(s):  
Daniel Zomeño ◽  
Rocío Blay-Arráez
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Editorial Content ◽  
Media Environment ◽  
The Social ◽  
Media Ecosystem ◽  
The Media ◽  
Media Formats ◽  
Depth Interviews

Media convergence and the incorporation of new narratives typical of the consumption habits of younger audiences in the social media environment have led to the proliferation of a wide variety of formats and types of content in the media ecosystem through which the editorial content offered to brands is being distributed. This qualitative research, using in-depth interviews with a qualified sample of branded content managers from the main Spanish media, allows us to determine the main characteristics of the native advertising demanded by advertisers. The results corroborate observations that content channelled through more sophisticated consumption experiences, using both multimedia and interactivity with a clear transmedia approach, tends to be better received by the audience and, therefore, in greater demand by brands. It also confirms that both video and social media formats have grown exponentially when it comes to providing an outlet for branded content. Based on the results obtained, a proposed classification of these products, including definitions, has been drawn up so they can be publicised to the professional world, offering the reflection and precision that their rapid development has not allowed until now.

scholarly journals Impact of social media on children´s relationship with brands

2021 ◽  
Vol 115 ◽  
pp. 01003
Author(s):  
Nikoleta Hutmanová ◽  
Peter Dorčák
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Qualitative Approach ◽  
Brand Awareness ◽  
Age Group ◽  
Media Usage ◽  
The Social ◽  
Use Of Social Media ◽  
The Impact ◽  
Depth Interviews

The paper focuses on how social media usage by children determines their interactions with consumer brands. First it describes how and when young children develop brand awareness and which are the most important predictors of this development. Those findings are then put in connection with the impact of social media. We elaborate on a deeper level how children approach online communications with brands in the social media context. Our assumptions are supported by a research conducted on a group of New Zealand children, both boys and girls in the age group of 11-14 years. This qualitative approach was implemented using in-depth interviews and identifies three key modes of brand interaction behaviour when young consumers use social media. According to these findings we assume that there is a connection between the use of social media and children´s relationship with consumer brands.

scholarly journals Estetisasi Jilbab Syar’i Jama’ah Salafi: Studi Kasus di Pondok Pesantren Imam Muslim Kota Kediri

2019 ◽  
Vol 3 (1) ◽  
pp. 65
Author(s):  
Prima Ayu Rizqi Mahanani ◽  
Irwan Abdullah ◽  
Ratna Noviani
Keyword(s):  
Research Method ◽  
Social Reality ◽  
Boarding School ◽  
Qualitative Approach ◽  
Point Of View ◽  
The Social ◽  
The Aesthetic ◽  
Depth Interviews ◽  
Participatory Observation

<p>Industry of fashion that get into the life of Salafi members makes shar'i hijab become aesthetics. Approximately 30% of Salafi women in Imam Muslim Islamic Boarding School Kediri have worn hijab shar’i as their preference. This article describes the aesthetic practices of shar’i hijab and the factors behind it. This study applies a qualitative approach using a case study as a research method in which it observes the social reality of shar’i hijab aesthetic practices among Salafi women at Imam Muslim Islamic Boarding School. The research analyzes the case and situation that occurred and also attempts to understand the informants’ point of view. Through literature studies, participatory observation, and in-depth interviews, the study found that the informants have been wearing two different shar’i hijab; dark colors and bright colors. The informants also combine their "gamis" in terms of its pattern consisting of ornaments and accents in different colors. The informants also prefer to wear a unique and funny, in order to make them look flexible, younger and up to date.</p>

scholarly journals Konsumsi Media Sosial Bagi Kalangan Pelajar: Studi Pada Hyperrealitas Tik Tok

2020 ◽  
Vol 3 (2) ◽  
pp. 170-191
Author(s):  
Mukhammad Handy dwi Wijaya ◽  
Musta’in Mashud
Keyword(s):  
Social Media ◽  
Sampling Method ◽  
Qualitative Approach ◽  
Small Cities ◽  
Goods And Services ◽  
Current Consumption ◽  
Almost All ◽  
Depth Interviews ◽  
Participatory Observation ◽  
People Today

The phenomenon of Tik Tok which has become an acute epidemic among students does not only occur in big cities. In almost all parts of the country, this phenomenon has become a trend. No exception in small cities like Blitar, East Java. Though not realized, they have been trapped in a simulation world full of unreality (artificial). That is something that looks more than what actually happened. Tik Tok appears to facilitate the existence of a person beyond its essence. The reality that is displayed through Tik Tok is actually a hyper and pseudo reality. Literally, hypereality can be interpreted as a condition that transcends reality. Hyperreality is often found in cyberspace when the distinction between reality and fiction is blurred. Baudrillard states that current consumption has become a sign of consumption. The act of consumption of goods and services is no longer based on their use but rather prioritizes the signs and symbols attached to the goods and services themselves so that people as consumers are never satisfied and will lead to continuous consumption because everyday life every individual can be seen from their consumption activities. This makes researchers want to know the consumption of social media among students of SMP Negeri 2 Srengat, Blitar Regency. This researcher revealed the form of hyperreality and simulacra and the form of consumption of the application sign which is again a trend among young people today. The theory used in this study uses the theory of Hyperreality and Simulacra Jean Baudrillard. The method in this study uses a qualitative approach to the type of phenomenology. The data was obtained through a process of in-depth interviews and participatory observation to 4 students of SMPN 2 Srengat Blitar Regency who played Tik Tok which were selected by purposive sampling method. Researchers try to find out and explain the motive of using Tik Tok not as entertainment but as consumption of signs so that their social status is recognized as a contemporary child. The results showed that student hyperreality showed that students were chasing instant popularity like famous artists, that students wanted to be artists like those idolized in pseudo-reality. Students exaggerate the reality in Tik Tok's social media to show that they can become like the famous artists in Tik Tok

PETANI KUNINGAN DALAM PUSARAN KONFLIK KELAS

1970 ◽  
Vol 13 (2) ◽  
Author(s):  
Nanang Susanto
Keyword(s):  
Climate Change ◽  
Land Use ◽  
Action Research ◽  
Participatory Action Research ◽  
Soil Nutrients ◽  
Qualitative Approach ◽  
Participatory Action ◽  
Cost Of Production ◽  
Depth Interviews ◽  
Participatory Observation

Penelitian ini menguji teori Marx yang mengatakan bahwa dalam proses kapitalisasi, petani lahan kecil akan tergusur oleh petani lahan besar. Penelitian ini menggunakan pendekatan kualitatif dengan metode Participatory Action Research (PAR). Menggunakan teknik observasi partisipasi di lapangan, studi ini melakukan wawancara mendalam terhadap petani. Analisis data yang digunakan bersifat induktif. Penelitian ini menghasilkan kesimpulan, bahwa teori Marx tidak terjadi di malar Aman. Adapun penyebab menurunnya pertanian disebabkan menurunnya unsur hara tanah, mahalnya biaya produksi, alih fungsi lahan dan perubahan cuaca. Sedangkan strategi petani lahan kecil untuk mempertahankan kehidupan yaitu melakukan pola tanam tumpang sari, melakukan pekerjaan tambahan, dan mengatur keuangan.This study examines Marx's theory which says that in the process of capitalization, small land farmers will be displaced by large land farmers. This study uses a qualitative approach with the method of Participatory Action Research (PAR). Using the techniques of participatory observation in the field, the study conducted in-depth interviews on farmers. Analysis of the data used is inductive. This study led to the conclusion that Marx's theory does not happen in Aman malar. The cause of the decline of agriculture due to declining soil nutrients, the high cost of production, land use and climate change. While the strategies of small land farmers to sustain life is to do the planting patterns of intercropping, do extra work, and manage finances.

The effectiveness of Social Media Instagram as a Promotion of Agricultural product of fruits. (case :Instagram TaniHub Indonesia, Pasar Minggu, Jakarta Selatan)

2020 ◽  
Vol 4 (6) ◽  
pp. 866
Author(s):  
Nensy Yohana Natalia Pasaribu
Keyword(s):  
Social Media ◽  
Media Exposure ◽  
Agricultural Product ◽  
Marketing Activity ◽  
Feedback Message ◽  
The Social ◽  
The Media

Agriculture produces processed product which is perishable, so that the agricultural product should be distributed immediately. Processed product can be promoted to attract consumers to buy the product. One of the media that can be used to promote processed agricultural product is social media. Social media is needed to ease the marketing activity on the product. Social media is viral and can be delivered directly and personally to the consumer. Indicators are used to know the effectiveness of the social media as promotion media with AIDA concept. The results showed that promotion through Instagram has not been effective in the stages of attention (attention), interest (interest), desire (desire), and action (action). This study also explains that there is a relationship between the characteristics of gender followers and the level of social media exposure to the frequency of messages. In addition, there is also a relationship between the frequency of message feedback, message attractiveness, and intelligence in delivering messages with the interest stage. 

Coming out of the closet? Audience reactions to the heteronormative disruptive advertising

2020 ◽  
Vol 3 (2) ◽  
pp. 75-102
Author(s):  
Ramasela Semang L. Mathobela ◽  
Shepherd Mpofu ◽  
Samukezi Mrubula-Ngwenya
Keyword(s):  
Social Media ◽  
Human Rights ◽  
Coming Out ◽  
Gender Issues ◽  
Qualitative Approach ◽  
Positive Development ◽  
Global Trend ◽  
Social Media Platforms ◽  
The Media

An emerging global trend of brands advertising their products through LGBTIQ+ individuals and couples indicates growth of gender awareness across the globe. The media, through advertising, deconstructs homophobia and associated cultures through the use of LGBTIQ+s in commercials. This qualitative research paper centres the advancement of debates on human rights and social media as critical in the interaction between corporates and consumers. The Gillette, Chicken Licken‘s Soul Sisters and We the Brave advertisements were used to critically analyse how audiences react to the use of LGBTIQ+ characters and casts through comments posted on the brands‘ social media platforms. Further, the paper explored the role of social media in the mediation of significant gender issues such as homosexuality that are considered taboo to engage in. The paper used a qualitative approach. Using the digital ethnography method to observe comments and interactions from the chosen advertisement‘s online platforms, the paper employed queer and constructionist theories to deconstruct discourses around same-sex relations as used in commercials, especially in quasiconservative. The data used in the paper included thirty comments of the brands customers and audiences obtained from Twitter, Facebook and YouTube. The paper concludes there are positive development in human rights awareness as seen through advertisements and campaigns that use LGBTIQ+ communities in a positive light across the world.

scholarly journals The Nested Precarities of Creative Labor on Social Media

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110213
Author(s):  
Brooke Erin Duffy ◽  
Annika Pinch ◽  
Shruti Sannon ◽  
Megan Sawey
Keyword(s):  
Social Media ◽  
Cultural Production ◽  
Ecological Model ◽  
Creative Economy ◽  
Cultural Industries ◽  
Professional Success ◽  
Social Media Platforms ◽  
The Media ◽  
Depth Interviews

While metrics have long played an important, albeit fraught, role in the media and cultural industries, quantified indices of online visibility—likes, favorites, subscribers, and shares—have been indelibly cast as routes to professional success and status in the digital creative economy. Against this backdrop, this study sought to examine how creative laborers’ pursuit of social media visibility impacts their processes and products. Drawing upon in-depth interviews with 30 aspiring and professional content creators on a range of social media platforms—Instagram, YouTube, TikTok, Pinterest, and Twitter—we contend that their experiences are not only shaped by the promise of visibility, but also by its precarity. As such, we present a framework for assessing the volatile nature of visibility in platformized creative labor, which includes unpredictability across three levels: (1) markets, (2) industries, and (3) platform features and algorithms. After mapping out this ecological model of the nested precarities of visibility, we conclude by addressing both continuities with—and departures from—the earlier modes of instability that characterized cultural production, with a focus on the guiding logic of platform capitalism.

scholarly journals Social Media Influencer’s Reputation: Developing and Validating a Multidimensional Scale

2021 ◽  
Vol 13 (2) ◽  
pp. 631
Author(s):  
Eun Ah Ryu ◽  
Eun Kyoung Han
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Economic Value ◽  
Reliability And Validity ◽  
Political Influence ◽  
Measurement Tool ◽  
Opinion Formation ◽  
Consumption Behavior ◽  
The Social ◽  
The Media

Since the introduction of smartphones in 2009, social networking services (SNS), which have seen a surge in users, facilitated changes in the media environment along with social influence that has increased the economic value and political influence of SNS. In particular, as consumers’ media use and consumption behavior change around digital media, social media plays a very important role in consumers’ lives. From this perspective, influencers who influence not only consumers’ consumption behavior, but also decision-making and opinion formation based on social media are attracting attention. Therefore, the aim of this study was to develop items to measure an influencer’s reputation as a new source of information in the SNS environment; no previous researchers have presented generalized measurement items for an influencer’s reputation. We intended to identify what dimensions and items in the existing literature could effectively measure a social media influencer’s reputation and to verify each item’s relevance as a measure of a social media influencer’s reputation. Based on in-depth interviews with 30 experts and empirical findings from 557 adults, this study identified dimensions that impact on a consumer’s perception of a social media influencer and developed a scale. The results showed that the social media Influencer’s Reputation scale comprises four distinctive dimensions: Communication skills, influence, authenticity, and expertise. Additionally, the reliability and validity of the scale were assessed, using exploratory and confirmatory analyses and construct validity. The findings confirmed that the social media influencer’s reputation scale measurement items, in this study, can be used as a consistent measurement tool for each dimension. It is also important to develop value in favor of the marketing strategy by increasing value through the influencer’s reputation.

Valuing the Media: Access and Autonomy as Functions of Legitimacy for Journalists

2015 ◽  
Vol 8 (1) ◽  
pp. 46-67 ◽  
Author(s):  
David Welch Suggs
Keyword(s):  
Social Media ◽  
Intercollegiate Athletics ◽  
Latent Variable ◽  
Structural Equation ◽  
Equation Model ◽  
Media Access ◽  
Sports Organizations ◽  
The Past ◽  
Digital Era ◽  
The Media

Sports reporters depend on access to events and sources as much or more than any other news professional. Over the past few years, some sports organizations have attempted to restrict such access, as well as what reporters can publish via social media. In the digital era, access and publishing autonomy, as institutionalized concepts, are evolving rapidly. Hypotheses tying access and work practices to reporters’ perceptions of the legitimacy they experience are developed and tested via a structural equation model, using responses to a survey of journalists in American intercollegiate athletics and observed dimensions of access and autonomy to measure a latent variable of legitimacy. The model suggests that reporters have mixed views about whether they possess the legitimacy they need to do their jobs.

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