scholarly journals The Effect of Instagram Ads, Prices and Halal Labeling of KFC Fast Food Restaurants on Purchase Decisions

Academia Open ◽  
2021 ◽  
Vol 4 ◽  
Author(s):  
Shella Titania Nurdin ◽  
Fitri Nur Latifah
Keyword(s):  
Significant Influence ◽  
Random Sampling ◽  
Fast Food ◽  
Quantitative Methods ◽  
Sampling Method ◽  
Stratified Random Sampling ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Fast Food Restaurants ◽  
Simultaneous Influence

This study aims to determine the effect of Instagram advertising variables, prices, and halal labeling KFC fast food restaurants on purchasing decisions of students at Muhammadiyah University of Sidoarjo using quantitative methods. The sample size was taken as many as 99 respondents with stratified random sampling method. The results of this study indicate that there is a simultaneous influence between Instagram Advertising, Price and Halal Labeling variables on purchasing decisions with a fcount value of 26.933 > ftable 2.70 and a sig value of 0.000 <0.05. While the partial results of the Instagram Ads variable have a tcount value of 3,391 > ttable 1,988, the Price Variable has a tcount value of 4.708 > 1,988 and the Halal Labeling Variable has a tcount value of 2,978 > 1,988. So it can be concluded that the three variables in this study have a positive and significant influence on purchasing decisions for students at the Muhammadiyah University of Sidoarjo

scholarly journals PENGARUH PENGAWASAN, KOMITMEN DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS KOPERASI & UMKM PROVINSI SUMATERA BARAT

2020 ◽  
Vol 13 (1) ◽  
pp. 101-108
Author(s):  
Chientya Annisa Rahman Putrie
Keyword(s):  
Path Analysis ◽  
Significant Influence ◽  
Random Sampling ◽  
Sampling Method ◽  
Stratified Random Sampling

The purpose of the research is to reveal the influence of supervision, commitment and discipline to employee perfomance. Sample of the research have 46 employees of the Cooperative Department and UMKM in West Sumatera Province, with applied a stratified random sampling method. Data were collected by a questionnaire and analyzed with path analysis. Results of the analysis proves that supervision has positive and significant influence to work discipline. Influence of the commitment is positive and significant to work discipline. Influence of supervision is positive and significant to perfomance of employee. Influence of the commitment is positive and significant to perfomance employee and work discipline, that positive and significant impact to perfomance of Cooperative Dapartment and UMKM in West Sumatera Province.

scholarly journals Efektivitas komunikasi organisasi pada dinas pendidikan dan kebudayaan provinsi maluku

2019 ◽  
Vol 3 (2) ◽  
Author(s):  
Tehubijuluw Zacharias
Keyword(s):  
Significant Influence ◽  
Structural Equation Modelling ◽  
Random Sampling ◽  
Structural Equation ◽  
Sampling Method ◽  
Organization Structure ◽  
Communication Pattern ◽  
Stratified Random Sampling ◽  
Communication Effectiveness ◽  
Equation Modelling

The aims of the research is to analyze the influence of variables of organization structure, technology, enviroment, communication pattern anda personal charasteristics on communication effectiveness.The sample was selected by using probablity sampling technicue with stratified random sampling method.  The samples was determined based  on sample table developed by Issac and Michael. Therefore, if the population were 303 people and confident level was 95%, the sample consisted of 189.  The data were analyzed by using Structural Equation Modelling (SEM). The results of the research reveal that organization structure, technology, enviromet, communication pattern and personal charasteristics have a significant influence on organization communication effectiveness in Education, Youth and sports Departement of Maluku Province.Keywords:  Structure;Technology;Enviromet;Communication Pattern;                    Personal Charasteristics

scholarly journals Halal Label vs Product Quality in Halal Cosmetic Purchasing Decisions

IKONOMIKA ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 227-242
Author(s):  
Grisna Anggadwita ◽  
Dini Turipanam Alamanda ◽  
Veland Ramadani
Keyword(s):  
Rural Communities ◽  
Product Quality ◽  
Significant Influence ◽  
Quantitative Methods ◽  
Sampling Method ◽  
Brand Image ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Purposive Sampling

The purpose of this study was to analyze cosmetics purchasing decisions by consumers with consideration of halal labels or product quality where brand image as an intervening variable. This study uses quantitative methods with confirmatory objectives. Questionnaires are distributed using a purposive sampling method for 400 respondents in several villages throughout Indonesia. The results showed that the halal label significantly influenced brand image and purchasing decisions. Product quality affects brand image but has no impact on purchasing decisions. Meanwhile, brand image has a significant influence on purchasing decisions.  The research implications show that for rural communities, promotion of halal cosmetics is more useful for driving purchasing decisions compared to the quality of cosmetic products.

scholarly journals PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN DI MATAHARI PALEMBANG SQUARE EXTENSION

JEMBATAN ◽  
2018 ◽  
Vol 14 (1) ◽  
pp. 33-44
Author(s):  
M.dwi Yanputra ◽  
Dian Eka ◽  
Aslamia Rosa
Keyword(s):  
Regression Analysis ◽  
Significant Influence ◽  
Sampling Method ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Probability Sampling

The main objective of this study was to determine the effect of the promotionmix terhdap purchasing decisions apparel products in Matahari Palembang SquareExtension. The research sample of 100 respondents from consumer Sun PalembangSquare. The sampling method used was non-probability sampling for consumers fromthe Sun varies. The coefficient of determination shows that 58.2% of the productpurchase decision influenced by variables clothing promotion (advertising, personalselling, publicity, sales promotion and direct marketing). Mechanical data used ismultiple regression analysis. The results showed that the simultaneous promotion mixinfluence on purchase decisions apparel products. Partial publicity only variable thatdoes not have significant influence on purchasing decisions apparel products inMatahari Palembang Square Extension.Keyword : Mix Promotions, Products Clothing, Purchase Decision.

scholarly journals Pengaruh Promosi dan Lokasi terhadap Keputusan Pembelian pada Cafe Tabik di Bukittinggi

2018 ◽  
Vol 2 (02) ◽  
pp. 115-123
Author(s):  
Nurfitriyenni Nurfitriyenni
Keyword(s):  
Significant Influence ◽  
Sampling Method ◽  
Binary Logistic Regression ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Binary Logistic Regression Analysis ◽  
Purchase Decisions ◽  
Research Subject ◽  
Purchasing Decisions ◽  
Significance Level

This study aims to determine whether promotions and locations influence the purchasing decisions at Tabik Café and analyze the most dominant factors in influencing the purchasing decisions of Tabik Café in Bukittinggi. Samples taken were 100 respondents. Sampling in this study uses probability sampling technique with simple random sampling method, which is that each individual has the same opportunity to be used as a research subject. From the results of Binary Logistic Regression analysis shows that there is a positive and significant influence between promotion and location on Purchase Decisions. The results of testing the regression model with the dependent variable purchasing decision obtained by the equation Y = -13.770 + 0.259 X1 + 0.556 X2. From the results of the analysis obtained the significance level of each Promotion variable (X1) is 0.039, location (X2) is 0.001. The results of the analysis show that each variable has a positive and significant influence on purchasing decisions at Tabik Café in Bukittinggi.

scholarly journals THE INFLUENCE OF SERVICE QUALITY AND SALES PROMOTION ON PURCHASE DECISIONS AT ACI MAS JAY'S MEATBALLS BANDUNG CITY

2021 ◽  
Author(s):  
Naya Astina Nur ◽  
◽  
Ae Suaesih ◽  
Keyword(s):  
Service Quality ◽  
Significant Influence ◽  
Quantitative Methods ◽  
Secondary Data ◽  
Sales Promotion ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purchase Decisions ◽  
Purchasing Decisions

Today's increasingly fierce business competition requires companies to be more active in attracting and retaining customers. This requires companies to be more creative in carrying out their business activities. This study aims to identify the effect of service quality and promotion on consumer purchasing decisions for Bakso Aci Mas Jay. This research uses descriptive and confirmatory research methods and quantitative methods. This study used primary data from questionnaires and secondary data obtained from Bakso Aci Mas Jay. The population in this research is the consumers of Bakso Aci Mas Jay. The research sample used accidental sampling, so that a total of 100 illustrations were obtained. The results of the analysis based on the coefficient of determination of service quality and the influence of promotion on purchasing decisions are 52.1%, and the remaining 47.9% which is influenced by other aspects not listed in this study. Based on the results of the analysis, service quality (X1) does not significantly affect purchasing decisions (Y). The promotion (X2) shows if it has a significant influence on purchasing decisions (Y).

scholarly journals PENGARUH KUALITAS PRODUK, HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN JANJI JIWA COFFEE CITRA RAYA

2021 ◽  
Vol 4 (2) ◽  
pp. 24-32
Author(s):  
Amo Sugiharto ◽  
Mohamad Fajar Darmawan
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Significant Influence ◽  
Quantitative Methods ◽  
Sampling Method ◽  
Test Reliability ◽  
Reliability Test ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Product Innovations

The purpose of this study was to determine the effect of product quality, price and service quality on the purchasing decision of Jiwa Coffee Citra Raya. This study uses quantitative methods. This research uses causal associative research. Respondents in this study amounted to 120 people. Sampling in this study used a non-probability sampling method. The method of data analysis in this study is to use the validity test, reliability test, and t test. Based on the results of the analysis and discussion that have been described previously, several conclusions can be drawn from the overall research results, namely: 1) Product quality has a significant influence on purchasing decisions. This means more product innovations that give the product superiority; 2) Price has a significant influence on the purchasing decision of Promise Jiwa Coffee in Citra Raya; and 3) Service quality has a significant influence on the purchasing decision of the Promise Jiwa Coffee in Citra Raya.

scholarly journals ANALISIS PERSEPSI HARGA, MEMBERSHIP CARD, DAN SERVICE PERFORMANCE TERHADAP KEPUTUSAN PEMBELIAN DI LOTTE MART SURAKARTA

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Heri Agus Setiawan ◽  
Ida Aryati DPW ◽  
Burhanudin Burhanudin
Keyword(s):  
Quantitative Methods ◽  
Sampling Method ◽  
Sampling Technique ◽  
T Test ◽  
Service Performance ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
F Test ◽  
Perceived Price ◽  
Simultaneous Influence

This study aims to determine the effect of perception price, membership card and service performance on purchasing decisions at Lotte Mart Surakarta. This type of research uses descriptive quantitative methods. The population of this study is consumers who buy product at Lotte Mart Surakarta whose numbers are not infinite. The sample in the study amounted to 100 people with the sampling technique using non probability. Sampling is the accidental sampling method, method of collecting data by distributing questionnaires. Technique of data analysis in the contents of this study using multiple linier regression, t test, F test, coefficient of determination. The results of the analysis show that the results of the F test show that there ia a simultaneous influence between perceived price, membership card and service performance on purchasing decisions at Lotte Mart Surakarta. Based on the t test in this study shows that the perceptions price has a positive and significant effect on purchasing decisions at Lotte Mart Surakarta. Membership card has a positive and significant effect on purcashing decisions at Lotte Mart Surakarta. Service performance has a positive and significant effect on purchasing decisions at Lotte Mart Surakarta. The coefficientof purchasing descisions perceptions price, membership card, and service performance have an effect of 0,54% on purchasing descisions at Lotte Mart Surakarta. Keyword: Perception Price, Membership Card, Service Performance, Purchasing Decision

Faktor-Faktor Yang Mempengaruhi Keputusan Mahasiswa Memilih Program Studi Kebidanan STIKES Muhammadiyah Ciamis Tahun 2016

2018 ◽  
Vol 5 (1) ◽  
pp. 69-82
Author(s):  
Evi Mariana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Sampling Method ◽  
Marketing Mix ◽  
Stratified Random Sampling ◽  
Price Promotion ◽  
F Test ◽  
Physical Evidence

The purpose of this study was to analyze the factors that influence the decisionof the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis and analyze the factors that most influence the decision of the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis. Collecting data in this study was conducted using a survey by questionnaire to 114 students by stratified random sampling method. Methods of data analysis using multiple linear regression, F test and test T. The result is a marketing mix that significantly is the product, place, and physical evidence. And that does not affect the marketing mix is price, promotion, place, and processes

Pengaruh Motivasi Kerja dan Budaya Kerja Terhadap Produktivitas Kerja Karyawan di Kebun Huta Padang PT. Perkebunan Nusantara III (PERSERO) Kabupaten Asahan Sumatera Utara

2020 ◽  
Vol 2 (2) ◽  
pp. 167-180
Author(s):  
Luli Achmad Gozali ◽  
Yusniar Lubis ◽  
Syaifuddin Syaifuddin
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Research Method ◽  
Sampling Method ◽  
Quantitative Approach ◽  
Stratified Random Sampling ◽  
Direct Influence ◽  
Dominant Influence

This study is aimed to determine and analyze the effect of the implementation of motivation and culture on the employees productivity at Huta Padang estate of PT. Perkebunan Nusantara III (Persero) Asahan Regency North Sumatera. This research method uses a quantitative approach, the type of research is a survey. The sample was determined by stratified random sampling method, 95 people. The data collection through questionnaires. Data were analyzed using multiple linear regression. The results showed that partially and simultaneously, the implementation of motivation and culture had a positive and significant effect on the employess productivity at Huta padang estate of PT. Perkebunan Nusantara III (Persero) Asahan Regency North Sumatera. The determination coefficient value of 0.882, indicates that the influence of the implementation of motivation and culture on the employess productivity of Huta Padang estate of PT. Perkebunan Nusantara III (Persero) Asahan Regency North Sumatera is 88.2%. The culture has more dominant influence on the employees produktivity at  Huta Padang estate of PT. Perkebunan Nusantara III (Persero) Asahan Regency North Sumatera, with a direct influence of 73,2%. 

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