Public Relations Strategy of PDAM Tirtawening in Responding to Consumer Complaints through Social Media (Twitter)

The purpose of this study is to find out how PDAM Tirtawening's public relations strategy in responding to consumer complaints during the Covid-19 pandemic. After the Covid-19 pandemic, there were many changes ranging from social changes, community behavior actions, to changes in public services, especially in Pdam Tirtawening Bandung. This study uses descriptive studies with a skin-skinned approach. Data collection techniques in this study are observations, in-depth interviews with informants that have been determined by researchers consisting of 3 informants. Based on system theory by defining problems, planning and programming, communicating, evaluating this study found the fact that PDAM Tirtawening's Public Relations strategy during the Covid-19 pandemic is still receiving complaints, although the complaint is only submitted through social media twitter therefore PDAM Tirtawening strives as quickly as possible to respond to complaints and problems.

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Public Relations Strategy in Improving Cinema Company Reputation (Case Study Cinema21)

COMMENTATE: Journal of Communication Management ◽

10.37535/103002220217 ◽

2021 ◽

Vol 2 (2) ◽

pp. 185

Author(s):

Karina Khairunnisa Safitri ◽

Putri Sonya ◽

Nico Wattimena

Keyword(s):

Data Collection ◽

Public Relations ◽

Research Method ◽

Primary Data ◽

Human Beings ◽

Company Reputation ◽

Qualitative Descriptive ◽

Depth Interviews ◽

Public Relations Strategy

Human beings needs to fulfill their life, entertainment is one of them. In this era of digitalization there are various form of enrtainment, one of them is cinema. CINEMA 21's is the largest and vast growing group of cinemas in Indonesia with many branches nationwide. CINEMA 21 public relations always try to improve their reputation by providing best facilities to its customers. The purpose of this research, is to analyze CINEMA 21's public relations activities to improve their reputation. The research method used is qualitative descriptive with primary data collection conducted through in-depth interviews with internal and external corporate sources, while secondarydata through company data (Company Profile), books, Internet (Articles) and Websites. The results of this research found that CINEMA 21's public relations activities managed to maintain the company's reputation.

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Ruci's Joint Marketing Public Relations Strategy in Conducting and Communicating Rebranding to Increase Sales Value

Journal of Sosial Science ◽

10.46799/jsss.v2i1.85 ◽

2021 ◽

Vol 2 (1) ◽

pp. 79-85

Author(s):

Theresia Sharron Sanjaya

Keyword(s):

Data Analysis ◽

Data Collection ◽

Public Relations ◽

The Other ◽

Analysis Techniques ◽

Qualitative Descriptive ◽

The Subject ◽

Depth Interviews ◽

Descriptive Method ◽

Public Relations Strategy

This research is expected to provide clearer explanations to readers regarding the Strategy of Marketing Public Relations Ruci’s Joint conducting and communicating rebranding to increase sales value. The purpose of this research is to know Marketing Public Relations Ruci’s Joint’s Strategy in conducting and communicationg rebranding to increase sales value. The main theory used is Marketing Public Relations and the other supporting theories are brand, and rebranding. The method of insulation used is a qualitative descriptive method. Data collection thechniques are done by conducting in-depth interviews, and observations. The speakers in this study are form internal and external companies. The data obtained from the subject of this study are analyzed by data analysis techniques, while for the data trust techniques using source triangulation data.

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Marketing Public Relations Radio Ardan dalam Mempertahankan Minat Pendengar

Reputation: Jurnal Hubungan Masyarakat ◽

10.15575/reputation.v2i4.682 ◽

2020 ◽

Vol 2 (4) ◽

pp. 401-420

Author(s):

Muhamad Fakhri Affiyandi ◽

Wiryo Setiana ◽

Lida Imelda Cholidah

Keyword(s):

Social Media ◽

Data Collection ◽

Public Relations ◽

Marketing Activities ◽

Pull Strategy ◽

Story Selection ◽

Depth Interviews ◽

Participatory Observation ◽

Relations Marketing

Tujuan penelitian ini adalah untuk mengetahui bagaimana Radio Ardan dalam melakukan kegiatan Marketing Public Relations berupa Pull Strategy, Push Strategy, Pass Startegy dalam mempertahankan minat pendengar. Metode yang digunakan dalam penelitian ini adalah studi kasus, untuk mengetahui aspek “how” dan “why” pada Marketing Public Relations yang dilakukan Radio Ardan dalam mempertahankan minat pendengar. Teknik pengumpulan data yang digunakan adalah wawancara mendalam dan observasi partisipatori pasif. Hasil penelitian menunjukkan bahwa Marketing Public Relations yang dilakukan oleh Radio Ardan dalam mempertahankan minat pendengar dimulai dengan Pull Strategy dimana pada strategi tahapannya terdiri dari menggunakan media sosial, umbul-umbul, pemilihan cerita, dan penyajian cerita, selanjutnya pada Push Strategy dengan tahapan menjalin kerjasama, nightmare school, mengadakan kuis, dan merilis buku, dan terakhir adalah Pass Strategy, dimana hasil dari pada tahap ini dimulai dengan ritual, ekspedisi life, menjalin kerjasama dengan jurnalisa, dan sponsorship. The purpose of this study was to find out how Radio Ardan in conducting Public Relations Marketing activities in the form of Pull Strategy, Push Strategy, Startegy Pass in maintaining the interest of listeners. The method used in this study is a case study, to find out the aspects of "how" and "why" in Marketing Public Relations conducted by Radio Ardan in maintaining the interest of listeners. Data collection techniques used were in-depth interviews and passive participatory observation. The results showed that Marketing Public Relations carried out by Radio Ardan in maintaining listeners' interest began with Pull Strategy where the stage strategy consisted of using social media, banners, story selection, and story presentation, then on Push Strategy with the stages of collaborating, nightmare school, holding quizzes, and releasing books, and finally the Pass Strategy, where the results at this stage begin with rituals, life expeditions, collaborating with journalism, and sponsorship. Keywords : Marketing Public Relations; Listener Interest; Radio

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Marketing Public Relations Melalui Instagram Screamous

Reputation: Jurnal Hubungan Masyarakat ◽

10.15575/reputation.v2i4.652 ◽

2020 ◽

Vol 2 (4) ◽

pp. 361-380

Author(s):

Nathasya Wiguna Wiguna ◽

Nathasya Wiguna Dang Eif Dono Darsono

Keyword(s):

Social Media ◽

Data Collection ◽

Public Relations ◽

Descriptive Analysis ◽

Active Role ◽

Online Media ◽

Good Citizen ◽

Special Events ◽

Pull Strategy ◽

The Times

ABSTRAK Nathasya Wiguna, Marketing Public Relations Melalui Instagram Screamous (Analisis Deskriptif pada Instagram @Screamous_55) Media sosial Instagram media dan seiring dengan berkembangnya zaman, Instagram menjadi salah satu media sosial yang cukup diminati untuk kepentingan komunikasi pemasaran, dengan ciri khasnya mengedepankan pesan visual dan audio visual dengan interaktivitas yang tinggi. Marketing Public Relations Instagram Screamous menjadikan instagram sebagai media atau saluran dalam berbisnis salah satunya di bidang fashion. Screamous dalam hal ini memiliki peran aktif dalam mengelola dan menginformasikan sebuah produk melalui media online. Penelitian ini bertujuan untuk meraih penyampaian informasi, mengenalkan brand dan produk serta menerapkan bangga akan produk lokal dengan menciptakan opini yang menguntungkan dan berhasilnya pemasaran. Selain itu bertujuan untuk mengetahui pull strategi dalam menarik minat konsumen terhadap konsumen, dengan push strategi yang mendorong berhasilnya pemasaran dan menggunakan pass strategi dalam memberikan opini yang menguntungkan. Metode yang digunakan dalam penelitian ini adalah Kualitatif dengan pendekatan analisis desktiptif dan menerapkan paradigma konstruktivisme, kemudian teknik yang di gunakan pada penelitian ini adalah teknik pengumpulan data, observasi partisipatori pasif, wawancara mendalam dan studi dokumen. Penelitian ini dilakukan melalui langkah-langkah : menentukan lokasi penelitian, menentukan metode penelitian, menentukan pemilihan informan, menentukan sumber dan jenis data, menentukan teknik pengumpulan data serta mengolah dan menganalisis data. Hasil penelitian ini menunjukan bahwa dalam mengenalkan dan mempertahankan brand lokal, dalam menunjang berhasilnya pemasaran. Screamous mengajak kepada para konsumen menyatukan suatu pemahaman bahwa sebagai warga negara yang baik, harus bangga akan produk lokal atau produk dalam negeri. Marketing Public Relations Melalui Instagram Screamous dalam mempromosikan suatu produk terdiri dari Pull Strategy dalam menarik minat melalui campaign di produk atau barang Screamous dan melakukan kegiatan promosi melalui media online, dan media sosial. Push Strategy Screamous melalui spesial event, seperti kickfest, expo dalam mendorong berhasilnya pemasaran. Pass Strategy Screamous dalam menciptakan opini yang menguntungkan melalui kegiatan sponsorship seperti acara seminar, edukasi, acara musik dalam menjalin kerjasama dan membantu generasi bangsa dalam berkarya. Kata Kunci :Pemasaran, Instagram, dan Screamous ABSTRACT Nathasya Wiguna, Marketing Public Relations Through Instagram Screamous (Deskriptive analysis on Instagram @Screamous_55) Instagram media social media and along with the times, Instagram has become one of the social media that is in great demand for marketing communication purposes, with its trademark promoting visual and audio visual messages with high interactivity. Marketing Public Relations Instagram Screamous makes Instagram as a media or channel in doing business, one of them is in the fashion sector. Screamous in this case has an active role in managing and informing a product through online media. This study aims to achieve information delivery, introduce brands and products and apply pride in local products by creating favorable opinions and marketing success. In addition, it aims to find out the pull strategies in attracting consumer interest to consumers, with push strategies that encourage successful marketing and use pass strategies in providing favorable opinions. The method used in this study is qualitative with descriptive analysis approach and applying the constructivism paradigm, then the techniques used in this study are data collection techniques, passive participatory observation, in-depth interviews and document studies. This research was carried out through steps: determining the location of the study, determining the research method, determining the selection of informants, determining the source and type of data, determining the data collection techniques and processing and analyzing data. The results of this study indicate that in introducing and maintaining a local brand, in supporting the success of marketing. Screamous invites consumers to unite an understanding that as a good citizen, they must be proud of local products or domestic products. Marketing Public Relations Through Instagram Screamous in promoting a product consists of Pull Strategy in attracting interest through campaigns on Screamous products or goods and conducting promotional activities through online media, and social media. Push Strategy Screamous through special events, such as kickfest, expo in encouraging marketing success. Strategy Screamous Pass in creating favorable opinions through sponsorship activities such as seminars, education, music events in collaborating and helping the nation's generation in work. Keywords: Marketing, Instagram, and Screamous

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Public relations in the age of data: corporate perspectives on social media analytics (SMA)

Journal of Communication Management ◽

10.1108/jcom-09-2020-0092 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Kathy R. Fitzpatrick ◽

Paula L. Weissman

Keyword(s):

Social Media ◽

Public Relations ◽

Social Media Analytics ◽

Content Type ◽

The Public ◽

Management Function ◽

Use Of Social Media ◽

The Impact ◽

Corporate Brands ◽

Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

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THE INTERPRETATION AND ATTITUDE OF BODY SHAMING BEHAVIOR ON SOCIAL MEDIA (A DIGITAL ETHNOGRAPHY STUDY ON INSTAGRAM)

Diakom Jurnal Media dan Komunikasi ◽

10.17933/diakom.v3i1.78 ◽

2020 ◽

Vol 3 (1) ◽

pp. 12-25

Author(s):

Kusnul Fitria ◽

Yessi Febrianti

Keyword(s):

Social Media ◽

Data Collection ◽

Physical Condition ◽

Ethnographic Study ◽

The Body ◽

Primary Data ◽

Digital Ethnography ◽

The Social ◽

Negative Comments ◽

Depth Interviews

The main objective of this research is to reveal the meaning and attitudes of victims of body shaming behavior on social media. Body shaming is the behavior of giving negative comments about a person's physical condition. Instagram is the social media most often used by body-shaming actors to carry out their actions. This research is a digital ethnographic study with primary data collection through digital observation, and in-depth interviews with five informants who were selected purposively. The results of this study, in general, encompass the description of three things which are: a) the awareness and experiences of the victim; b) the attitude of the victim; and c) the two ways interactions between the victim and the followers. The interpretation of the body shamming victims reflects body positivity and self-love form of content on their personal Instagram.

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Bibliometric Analysis of Public Relations Axis Postgraduate Theses Related to Social Media or New Media Concepts

CTC 2021 PROCEEDINGS BOOK ◽

10.17932/ctcspc.21/ctc21.003 ◽

2021 ◽

Author(s):

Hicran Özlem Ilgın ◽

Miglena Kazashka

Keyword(s):

Social Media ◽

Data Collection ◽

New Media ◽

Public Relations ◽

Bibliometric Analysis ◽

New Technologies ◽

Research Field ◽

Point Of View ◽

Analysis Method ◽

Data Collection Technique

Public relations and social media are basically based on communication. Changing the order of communication along with the development of new technologies affected all fields of work as well as the field of public relations with the implementation of new practices and tools. Social media applications, which are included in public relations studies, have entered the research field of academic studies on this occasion. In this manner, the subject of this study has been carried out in Turkey and named "public relations" with the concept of "new media" or "social media" concept constitutes the graduate theses. The aim of this research in public relations axis graduate of surveys conducted in Turkey in social media and taking in conjunction with new media concepts to what extent to put forth that takes place in the general population and post is to establish a general map of this thesis. The bibliometric analysis method was used in this study. From this point of view, the year of the thesis, the title and thesis advisor, university and department, the research method, the data collection method of this research, the number of pages and keywords categories were created and the data of the theses were recorded. In the first stage of the analysis, 41 theses containing the words public relations and social media were reached, and 13 theses containing the words public relations and new media in the second stage. It was determined that 54 theses obtained as a result of these scans were carried out between the years 2006-2020. It has been determined that there are 11% of 577 graduate theses, which are in the general universe between these years and have the concept of public relations in their names. As a result of the analysis made, it was determined that the graduate theses with the words social media or new media in their names together with the words of public relations are highly postgraduate thesis. It has been revealed that these theses were published by 31% of Marmara University and 67% were studied in the Public Relations and Publicity Department. In addition, it was determined that the content analysis method was preferred as the data collection technique in these theses with a rate of 63%. In addition, 214 keywords were reached in theses, and it was recorded that ring relationships came in the top rank with 53 frequencies and 25% of these keywords.

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Guiding the conversation

Corporate Communications An International Journal ◽

10.1108/ccij-06-2017-0057 ◽

2018 ◽

Vol 23 (3) ◽

pp. 423-437 ◽

Cited By ~ 8

Author(s):

Justin Walden

Keyword(s):

Social Media ◽

Public Relations ◽

Media Use ◽

Social Media Use ◽

Content Type ◽

Public Relations Practitioners ◽

Frontline Workers ◽

The Usa ◽

Normative Expectations ◽

Depth Interviews

Purpose The purpose of this paper is to investigate how public relations practitioners view their role in guiding their organizations’ frontline (nonnominated) employees’ social media use and the tensions that organizations must navigate when they interact with their employees online. Design/methodology/approach This study utilizes in-depth interviews with 24 PR practitioners in the USA. Data were analyzed via grounded theory’s approach to open, axial, and select coding. Findings PR practitioners engage in three activities to guide employees’ social media use: serving as a reactive-technical resource; supporting employee communities; and responding to incidental monitoring of social media posts. Research limitations/implications The study extends stakeholder theory by describing the normative expectations that are placed on employees when it comes to discussing the organization online. Practical implications Recommendations are offered for PR practitioners regarding the boundary-respecting management of nonnominated employees’ social media use. Social implications Findings point to a greater understanding about frontline workers’ roles in supporting their organizations and the need for organizations to carefully explain social media policies. Originality/value Scholars have not fully explored the challenges that firms face when they seek to influence employees’ personal social networking activities. There is new insight about the ways in which organization can ethically engage with employees in digitally mediated spaces.

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PERSONAL BRANDING DALAM MEDIA SOSIAL: STUDI PADA MAHASISWA PENGUNJUNG MUSEUM MACAN

Emerging Markets Business and Management Studies Journal ◽

10.33555/ijembm.v7i1.107 ◽

2020 ◽

Vol 7 (1) ◽

pp. 53-67

Author(s):

Davi Ravindra Aziz

Keyword(s):

Social Media ◽

Data Collection ◽

The Social ◽

Personal Branding ◽

Depth Interviews

The technology of internet is keep developing which led to a variety of socialmedia which is currently often used by teenagers, especially collegestudents. Social media has become a new platform for college tudents to dopersonal branding activities, especially in Instagram. The aim of thisresearch was to find out the process of personal branding in the social mediaconducted by visitors in Museum MACAN. The concepts of this research aresocial media, personal branding, and youth. Data collection and informationobtained through in-depth interviews with two informants who fit thecriteria. The results of this study was that the two informants had their ownway of building their personal branding and this affects them on maintaintheir accounts such as pay attention on likes given, numbers of followers,and other accounts they are followed. The second reason for this informantto visit the Museum MACAN was based on the same thing which they wantto follow the trend.

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Eksistensi komunitas hijrah dan dakwah masa kini: Studi komunitas jaga sesama Solo

Jurnal Ilmu Dakwah ◽

10.21580/jid.v40.2.6249 ◽

2020 ◽

Vol 40 (2) ◽

pp. 168

Author(s):

Abraham Zakky Zulhazmi ◽

Erma Priyanti

Keyword(s):

Qualitative Research ◽

Social Media ◽

Data Collection ◽

Public Relations ◽

Primary Data ◽

Young Generation ◽

Muslim Community ◽

Collection Method ◽

Media Control ◽

Religious Background

Tulisan ini menunjukkan perkembangan dakwah kontemporer di Indonesia ditandai dengan fenomena maraknya komunitas hijrah diberbagai Kota. Bahkan, hijrah sudah menjadi sebuah fenomena yang tak asing dan bahkan familiar di kalangan masyarakat Islam. Bagi pemeluk agama Islam, hijrah sudah menjadi fenomena yang ramai dilakukan. Dalam hal ini dijelaskan bahwa hijrah sebagai jalan untuk mengubah seorang individu atau bertaubat. Baik yang dilakukan oleh setiap individu ataupun dalam sebuah komunitas. Salah satunya di Kota Solo yang memiliki latar keberagamaan dan keberagaman yang dinamis. Tujuan penelitian ini untuk menguraikan secara detail tentang pengelolaan dakwah dalam komunitas Jaga Sesama Solo. Penelitian ini merupakan jenis penelitian kualitatif yang menjelaskan mengenai manajemen dakwah di Komunitas Jaga Sesama Solo. Metode pengumpulan data yang digunakan yaitu wawancara, observasi dan dokumentasi. Adapun wawancara mendalam (indept interview) dengan pengelola komunitas Jaga Sesama (ketua, bagian humas dan anggota). Hasil penelitian ini adalah Komunitas Jaga Sesama menjalankan dalam menajemen dakwah untuk mewadahi generasi muda Solo belajar dasar Islam. Perencanaan dakwah (takhthith) ditempuh melalui menentukan sasaran dakwah, menyusun visi misi komunitas, memilih ustaz. Pengorganisasian dakwah (tanzhim) dengan pembagian tugas kepada pengurus komunitas. Penggerakan dakwah (tawjih) dengan menghadirkan kegiatan yang relevan dengan generasi muda dan optimalisasi media sosial. Pengendalian dan evaluasi dakwah (riqabah) melalui evaluasi bulanan. In this paper the development of da’wa in contemporary Indonesia is marked by the phenomenon of the spread of hijrah communities in various cities. Hijrah has become a familiar phenomenon among the Muslim community. For Muslims, hijrah has become a predictable phenomenon. In this case, it is explained that hijrah is a way to change an individual or repent. Whether done by each individual or community. One of them is Solo, which has a dynamic diversity and religious background. This research is qualitative research that describes the da’wa management in Komunitas Jaga Sesama Solo. Interviews with Komunitas Jaga Sesama Solo managers (head of public relations and members) were used as the primary data collection method. This study concluedes that the Komunitas Jaga Sesama Solo carries out da’wa management to accommodate the young generation of Solo to learn the basics of Islam. Da'wa planning (takhthith) is pursued through determining the target of the da'wa, compiling the vision and mission of the community, choosing the ustaz. Organizing da'wa (tanzhim) by distributing tasks to community administrators. The movement of da'wa (tawjih) by presenting activities that are relevant to the younger generation and optimization of social media. Control and evaluation of da’wa (riqabah) by monthly evaluation.

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