scholarly journals The “9.9 Super Shopping Day” Advertisement Video and Its Impact on Shopee Users on TikTok

2021 ◽  
Vol 9 (3) ◽  
pp. 96-101
Author(s):  
Nada Farah Amrudhia ◽  
Sylvie Nurfebiaraning

The research objective of this study  is to find out the influence and how much the influence of Shopee’s In-Feed Native Video Ad on TikTok App toward Audience Attitude.  This study focuses on Shopee’s In-Feed Native Video advertising “9.9 Super Shopping Day” version on TikTok by involving one independent variable which is advertising (Variable X) measured using sub variables which are heard word, color, music, picture, seen word and movement. Dependent variable which is Audience Attitude (Variable Y) measured with cognitive,affective and conative aspect. The method used in this study is quantitative with data collection techniques through surveys to 400 respondents, which are followers of the @shopee_id account on the TikTok application. The results showed that the influence of the Advertising variable (X) on the Audience Attitude variable (Y) was 58,6%. While the remaining 41,4% is influenced by other factors not examined. The t test results show that the advertising variable (X) has a t value greater than the t table value because t count (23.742)> t table (1.96),then H0 is rejected and H1 is accepted. This means that Shopee’s In-Feed Native Video Ad “9.9 Super Shopping Day” version on TikTok App have an impact on audience attitude.

Author(s):  
Ninik Srijani

<p>The purpose of this study was to influence of leadership style on employee performance in institution Bumi Damai Madiun. The sample in this study all existing employees in the institution Bumi Damai Madiun, totaling 34 people. Data collection using questionnaires. In analyzing the data used statistical methods to test the product moment correlation is valid whether or not the instruments used and the method of regression tests for testing the hypothesis put forward in this study. </p>The results showed that leadership style has relationships and a positive influence on the performance of employees at the Institute Bumi Damai Madiun. It is obtained from the correlation test that shows the value of rhitung is rtabel 0.339 0.740 whereas, on the other hand is 0.000 while the magnitude Sighit Sigprob 0.05. This means that the value rhitung ≥ rtabel (0.740 ≥ 0.339) or ≤ Sighit Sigprob (0.000 ≤ 0.05) meaning a rejection of H0 to show that leadership style has a relationship with employee performance on Institute <br /> Bumi Damai Madiun.  Further test results were also obtained Fisher, Fhitung value is 38.843 while the F table at 4.149, on the other hand is 0.000 while the magnitude Sighit Sigprob 0.05. This means that the value Fcount Ftabel ≥ (≥ 38.843 4.149) or ≤ Sighit Sigprob (0.000 ≤ 0.05) meaning a rejection of H0 which indicates that there is the influence of leadership style on the performance of employees at the Institute Bumi Damai Madiun. Besides t test results obtained, is 6.232 whereas tcount ttabel of 2.037, on the other hand is 0.000 while the value Sighit Sigprob 0.05. This means that tcount ≥ TTable (6.232 ≥ 1.694) or ≤ Sighit Sigprob (0.000 ≤ 0.05) meaning a rejection of H0 which shows that there are different leadership style influence on the performance of employees at the Institute Bumi Damai Madiun. R 2 of 0.548 results showed that 54.8% of employees affected by the performance variable leadership style, while the remaining 45.2% is influenced by other factors.


Author(s):  
Wiwin Wiranti

<p>This  study aims to determine  tbe Employee   Skills in the Konveksi  Istana  Mode Madiun,  to determine  Employee  Productivity  in the Konveksi  Istana Mode Madiun,  as well as  to  determine   the  presence   or  absence   of  Vocational   Effect   on  Productivity   Among Employees   at the Konveksi  Istana  Mode  Madiun.  The  samples  in this  study  is purposive sampling   technique   that  all  employees   at  the  Konveksi   Istana   Mode   Madiun   part  of convection,   amounting  to 30 people.  Data  collection  using  questionnaires,   documentation and interviews.In    analyzing  the data using statistical  methods  Product  Moment,  To test this hypothesis   using the r test, F test and t test. The results  of the regression  analysis  ofY  = a +bX, the result Y = 11,737 + 0,757X,  to test that rcount  &gt; r liable  (0.784  &gt; 0.361),  or may be rejected  HO means  that there  is a skills  significant  relationship   with  work  productivity   of employee  at the Konveksi  Istana  Mode  Madiun.  Furthermore,   also obtained  results  which indicate that the F test ofF count &gt;F table (44,5752::4.196)  or ::;;Sighit Sigprob  (0,000 ::;;0.05). Thus HO is rejected,  it means  there is an overall  effect of skills on labor productivity   at the Konveksi  Istana  Mode  Madiun.  In addition,  the t-test results  obtained  thit&gt;  ttab  (6.676  &gt; 2.048) or Sig hit &lt; Sig prob (0.000 &lt; 0.025) this situation  can be said to be no different  from the effect of employee  skills on work productivity  of employee  at the Konveksi  Istana Mode Madiun.</p>


Author(s):  
Enis Fitriani

This study aimed to determine the effect of emotional quotient (EQ) and communication skill(CS) on student academic achievement (AC). This quantitative studyis explanation type using quota sampling and the analysis used classical assumption test and multiple linear regression analysis.The result of t test showed that both independent variableX1 (EQ) and independent variable X2 (CS) had no effect on dependent variable Y (AC) as evidenced by significance value X1=0.185 (e”0.05) and value significance X2=0.398 (e”0.05). F test results showed that there was no effect between independent variable X1 and independent variable X2 to dependent variable Y simultaneously known from F significance value that is equal to 0.410 (e”0.05). The conclusions are: EQ has no effect on academic achievement; communication skill has no effect on academic achievement; and simultaneously EQ and communication skill have no effect on academic achievement.


2019 ◽  
Author(s):  
Nova Begawati

This study aims to influence the investment of gold on investment decisions on the employees of Bank Mandiri branch of Padang, To determine the effect of stock investment on investment decisions on employees of Bank Mandiri branch Padang, To determine the effect of gold and stock investment on investment decisions on employees of Bank Mandiri branch Padang and For knowing which investment decisions are most preferred by employees of Bank Mandiri branch Padang. Data collection methods used in this research is by using research lapanga and research library. Methods of data analysis in this study using multiple regression. The results of this study indicate that: 1) The test results t t Investment Gold Investment Decision obtained t value of 2.152 is greater than t table of 2.002 and the value of sig of 0.000 smaller than 0.05 so that Gold Investment variables significantly influence the Investment Decision ,2) The result of t test of Investment Tests on Investment Decision found t value equal to 13,498 bigger than t table equal to 2,002 and value of sig equal to 0,001 less than 0,05 so variable of Investment of Saham has significant effect to Investment Decision 3) Result of F test test Gold Investment and Stock Investment to Investment Decision found the value of F arithmetic equal to 123,233 bigger than F table equal to 4,00 and sig value equal to 0.000 less than 0,05 so that variable of Gold Investment and Investment of Stock have significant effect to Investment Decision 4) Based on the answers given by employees quizoner of PT. Bank Mandiri branch of Padang is known type of investment is the most other selected by 25 respondents, gold by 20 respondents and shares of 15 respondents. (YG)


2021 ◽  
Vol 21 (02) ◽  
Author(s):  
Supitriyani Supitriyani ◽  
Khairul Azwar ◽  
Elly Susanti ◽  
Astuti Astuti

The purpose of this research is to determine the effect of own capital and the number of members partially and simultaneous on the growth of cooperatives (SHU) in Pematangsiantar City Cooperative in 2017-2019 periods. Data collection in this study is conducted by interview, observation and documentation methods. The sampling technique uses purposive sampling. The number of samples in this study were 17 cooperatives with the 2017-2019 periods with population of 86. The analysis techniques have been carried outusing simple and multiple linear regression, with the program SPSS 21. The partial test results of the t test show that own capital has a positive and significant effect on SHU while the number of members has a negative and significant effect on SHU. Meanwhile the results simultaneous testing hrough the F test shows that the own capital and the number of members have a positive and significant effect on SHU. The results of the determinant test have an adjusted R square (R2) value of 0.227 which means that the effect of own capital and the number of members on SHU is 22.7% and the remaining 77.3% is explained by variables or other factors not examined in this study, such as loan capital, total deposits, business volume and total assets. Keywords : Own Capital, Number of Members, SHU


2021 ◽  
Vol 5 (2) ◽  
pp. 101
Author(s):  
Ahmad Ahmad

Based on the pre-test results of students’ sickle kick ability of pencak silat extracurriculer at Sma Negeri 15 Luwu is still relatively low, this study aims to determine the effect of the use of paired exercises in improving sickle kick capability. This study used OneGroup Pre-test - Post-test Design design with a sample number of 15 people. Data collection using a grid of performance measurement instruments skills, as well as dataanalyzed with the help of SPSS 25. Results research shows that paired exercises have an influence on sickle kick capability, this can be seen from the average post-test result of 80.2667 higher than the average pre-test result of 66.4667. And 16,307 t test and ttabel value of 2,145. As such Ha accepted and H0 rejected. This means there is a significant influence of paired exercises toward the students’ ability of sickle kickin the pencak silat extracurriculer at Sma Negeri 15 Luwu.


2020 ◽  
Author(s):  
Eko Septian Dymastara

This research is a survey research with quantitative approach. The sample of this study were employees of PT. Sandabi Indah Lestari Bengkulu Utara, which amounted to 96 employees by taking a minimum sample of employees. Data collection using a questionnaire while data analysis was performed using multipleregression analysis. This research is a survey research with quantitative approach. The sample of this study were employees of PT. Sandabi Indah Lestari Bengkulu Utara, which amounted to 96 employees by taking a minimum sample of employees. Data collection using a questionnaire while data analysis was performed using multiple regression analysis. The results found that: (1) Reward significantly influencedthe performance of the employees of PT. Sandabi Indah Lestari North Bengkulu with the t test results show the value of t sig for the variable Reward value (X1) Namely, thit &gt; t (4.123 &gt; 1.98580) and (sig α = 0.000 &lt; 0.050) means that Hα is accepted and H0α/2 is rejected. (2) Punishment significantly influenced the performance of the employees of PT. Sandabi Indah Lestari North Bengkulu with t test results showed the value of t sig for the Punishment Value Variable (X2) &gt; t(α / 2) (2.929 &gt;1.98580) and (sig α = 0.004 &lt; 0.050 means that Hα was accepted and H0 was rejected. (3) Reward and Punishment Variables have a significant effect on the performance of employees at PT Sandabi Indah Lestari North Bengkulu with the results of the F test hypothesis above obtained by F count of 99.917 with Ftable value of 3.09 that is (99.917 &gt; 3.09) and (sig α =0.000 &lt; 0.050), then it can be concluded that H3 is accepted.Keywords : Reward, Punishment and employee performance


2021 ◽  
Vol 1 (1) ◽  
pp. 24-30
Author(s):  
Nur Samsiyah ◽  
Agil Fajar

Abstrak Bahasa Indonesia:Penelitian ini bertujuan untuk mengetahui pengaruh Multimedia Interaktif terhadap prestasi belajar siswa kelas IV tema 7. True Eksperimental design adalah metode yang digunakan pada penelitian ini. Faktor yang mendorong peneliti untuk melakukan penelitian dikarenakan rendahnya prestasi belajar siswa kelas IV di SDN 01 Ploso pada tema 7. Jumlah siswa kels eksperimen di SDN 01 Ploso berjumlah 17 dan kelas kontrol SDN 02 Ploso berjumlah 17. Teknik pengumpulan data dilakukan dengan memberikan soal tes pilihan ganda berjumlah 20 soal. Untuk pengumpulan data kelas kontrol dilaksanakan di SDN 02 Ploso. Setelah data hasil tes dianalisis menggunakan uji-t diperoleh Thitung 4.317 2.131 Ttabel. Rata-rata nilai kelas eksperimen berjumlah 81.76 sedangkan kelas kontrol berjumlah 66.18. Siswa yang lulus KKM pada kelas eksperimen lebih banyak setelah diterapkan multimedia interaktif sebanyak 16 siswa dibandingkan dengan kelas kontrol yang hanya 4 siswa, sehingga penggunaan multimedia interaktif berpengaruh terhadap prestasi belajar siswa.Abstrak in English:This study aims to determine the effect of interactive multimedia on student achievement in grade IV theme 7. True experimental design is the method used in this study. The factor that encourages researchers to conduct research is due to the low learning achievement of grade IV students at SDN 01 Ploso on theme 7. The number of experimental class students at SDN 01 Ploso is 17 and the control class at SDN 02 Ploso is 17.Data collection techniques are carried out by providing selected test questions. doubles totaling 20 questions. The data collection for the control class was carried out at SDN 02 Ploso. After the data from the test results were analyzed using the t-test, it was obtained that tcount was 4.317 2.131 t table. The average score for the experimental class was 81.76, while the control class was 66.18. There were more students who passed the KKM in the experimental class after implementing interactive multimedia as many as 16 students compared to the control class which only 4 students, so the use of interactive multimedia had an effect on student achievement.


2021 ◽  
Vol 4 (2) ◽  
pp. 183
Author(s):  
Siti Khodijah ◽  
Harry Barli ◽  
Wiwit Irawati

The problem in this study is whether the understanding of tax regulations, quality of tax services, tax rates and tax sanctions affect individual taxpayer compliance. This study aims to determine the effect of understanding tax regulations, quality of tax services, tax rates and tax sanctions on taxpayer compliance at the Kebayoran Baru Tiga Tax Office, South Jakarta. This type of research is a quantitative method that uses the Slovin formula as a sample, so that the sample obtained is 100 individual taxpayers. Methods of data collection using survey methods, namely the authors distribute questionnaires directly and using google form. This study can explain the independent variables (tax regulations, quality of tax services, tax rates and tax sanctions) that strengthen or weaken the dependent variable (taxpayer compliance). Based on the results of the SPSS test version 25 of the tests that have been carried out, the t test results indicate that understanding of tax regulations and service quality tax authorities have a positive and significant effect on taxpayer compliance. Meanwhile, tax rates and tax sanctions have no significant effect on taxpayer compliance.AbstrakPermasalahan dalam penelitian ini adalah apakah pemahaman peraturan perpajakan, kualitas layanan fiskus, tarif pajak dan sanksi perpajakan berpengaruh terhadap kepatuhan wajib pajak orang pribadi. Penelitian ini bertujuan untuk mengetahui pengaruh pemahaman peraturan perpajakan, kualitas layanan fiskus, tarif pajak dan sanksi perpajakan terhadap kepatuhan wajib pajak orang pribadi pada Kantor Pelayanan Pajak Pratama Kebayoran Baru Tiga, Jakarta Selatan. Jenis Penelitian ini merupakan metode kuantitatif yang menggunakan rumus slovin sebagai penentuan sampel, sehingga sampel yang didapat yaitu 100 wajib pajak orang pribadi. Metode pengumpulan data menggunakan metode survey, yaitu penulis menyebarkan kuesioner secara langsung dan menggunakan google form. Penelitian ini dapat menjelaskan variabel independen (pemahaman peraturan perpajakan, kualitas layanan fiskus, tarif pajak dan sanksi perpajakan) yang memperkuat atau memperlemah variabel dependen (kepatuhan wajib pajak). Berdasarkan hasil uji SPSS versi 25 dari pengujian yang telah dilakukan, hasil uji t menunjukkan bahwa pemahaman peraturan perpajakan dan kualitas layanan fiskus berpengaruh positif dan signifikan terhadap kepatuhan wajib pajak. Sedangkan tarif pajak dan sanksi perpajakan tidak berpengaruh signifikan terhadap kepatuhan wajib pajak.Kata Kunci: Pemahaman Peraturan Perpajakan; Kualitas Layanan Fiskus; Tarif Pajak; Sanksi Perpajakan; Kepatuhan Wajib Pajak


2020 ◽  
Vol 1 (2) ◽  
pp. 132-138
Author(s):  
Eko Budi Hartanto

This research is motivated by the difficulties of MTs students.  Sunan Bonang Sarang-Rembang both in speaking and making Arabic conversation texts.  So this research was carried out using pantomime  media to improve students' speaking ability in Arabic, it aims to find out how the application of pantomime, what are the challenges and how to overcome them, and whether there are differences in the ability of students before and after pantomime. This study uses quantitative research and the target is students of class IX MTs.  Sunan Bonang Sarang, Rembang.  And to find out the results of the problem formulation, the authors use several data collection methods, including interviews, documentation, questionnaires, tests, and observations.  The data analysis technique used in this study is parametric statistical analysis with the t test formula. By using the data collection method, it can be concluded that there is an influence between before applying the pantomime game and after applying the pantomime game, it can be seen from the percentage of student questionnaires stating 75.31% they agree and support the application of this game, they also think that  they are easier and more confident when speaking and making muhadatsah texts after playing pantomime. The influence of the application of this pantomime game is very strong seen from the correlation result which is 0.95. As for the t test results from the application of this game is 5.482, when compared with t tables with a significant level of 0.05% which is worth 2,000.  Then t count > t table.  This means that Ha is accepted and Ho is rejected, or there is an increase in students' ability to speak Arabic between before and after the implementation of the mime game.


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