scholarly journals Strategi Marketing Mix Home Industry Pengrajin Gula Kelapa Sebagai Pengembangan Produk Lokal di Kecamatan Jeruklegi

2021 ◽  
Vol 2 ◽  
pp. 362-371
Author(s):  
Sulistyani Budiningsih ◽  
Rahmi Hayati Putri
Keyword(s):  
Sugar Industry ◽  
Marketing Mix ◽  
Sugar Production ◽  
Working Capital ◽  
Internal Factors ◽  
Competitive Prices ◽  
Marketing Mix Strategy ◽  
Marketing Information ◽  
Descriptive Method ◽  
Main Strategy

Research objectives: 1) Identify internal factors (strengths-weaknesses) and external (opportunities-threats) that affect the home marketing mix of coconut sugar industry in Jeruklegi District. 2) Analyzing alternative marketing mix strategies for the coconut sugar home industry in Jeruklegi District. 3) Analyzing the best marketing mix strategies that are priorities to be applied to the coconut sugar home industry in Jeruklegi District. The method used is a descriptive method with the research location in Jeruklegi District which was determined intentionally (Purposive Sampling) with certain selection considerations. Involving 25 respondents of coconut sugar craftsmen. The formulation of the home marketing mix strategy for the coconut sugar industry was analyzed by SWOT (Strengths, Weaknesses, Opportunities, Threats). (Rangkuti, 2006). The results showed that internal factors were the availability of coconut trees, coconut sugar production activities were carried out continuously, the location of the coconut sugar processing business was quite strategic, the price of coconut sugar products was able to compete, the availability of experienced workers in the coconut sugar processing business, ownership of business capital. craftsmen independently, limited number of coconut trees, product quality does not yet have uniformity (taste, color and shape), lack of marketing information sources, level of production and packaging technology is still traditional, limited working capital of craftsmen, craftsmen have not done bookkeeping management and there is no group / cooperative. The position of the coconut sugar home industry in the Jeruklegi District, Cilacap Regency is in the Aggressive Region with the main strategy being the SO strategy, namely 1) Optimizing geographical conditions that support the agroclimate of natural resources and human resources of craftsmen in producing coconut sugar products continuously with competitive prices for coconut sugar products, 2) Optimizing production activities continuously in order to capture high market share opportunities both domestically and internationally with competitive prices as substitute products through partnership relationships between coconut sugar producers.

scholarly journals ANALISIS PENYELESAIAN KREDIT BERMASALAH PADA BANK BNI 46 CABANG POLEWALI MANDAR

2021 ◽  
Vol 3 (2) ◽  
pp. 63-67
Author(s):  
Syarief Rahman Tasman ◽  
Zulkifli Makkawawu ◽  
Yulia A. Hasan
Keyword(s):  
Data Analysis ◽  
External Factors ◽  
Analysis Method ◽  
Working Capital ◽  
Internal Factors ◽  
Background Checks ◽  
Commercial Use ◽  
Warning Letter ◽  
Credit Agreement ◽  
Descriptive Method

Tujuan Penelitian ini adalah untuk mengetahui cara penyelesaian kredit bermasalah di Bank BNI 46 Cabang Polewali Mandar. Metode yang digunakan untuk penelitian ini adalah metode deskriptif yaitu dengan menguraikan data secara sistematis dari fakta-fakta yang didapat kemudian dihubungkan dengan prosedur penyelesaian kredit bermasalah pada Bank BNI 46 Cabang Polewali Mandar. Terjadinya Kredit bermasalah di Bank BNI 46 disebabkan oleh faktor intern yaitu pejabat kredit mudah dipengaruhi atau dipaksa oleh calon nasabah, kurangnya pemahaman terhadap kebutuhan keuangan yang sebenarnya dari calon nasabah dan manfaat kredit yang diberikan seperti kredit modal kerja digunakan untuk komsumtif, kurangnya pengecekan latar belakang calon nasabah dan juga disebabkan oleh faktor ektern yaitu karena merosotnya perekonomian debitur, terjadinya PHK mendadak ditempat kerja debitur, penurunan omset usaha debitur, dan Upaya penyelesaian Kredit bermasalah yang disebabkan oleh Faktor Intern dilakukan dengan peringatan tertulis dalam bentuk Surat Peringatan (SP), mutasi dan penurunan jabatan, serta upaya penyelesaian Kredit bermasalah yang disebabkan oleh faktor ekstern dilakukan dengan mengirim Surat Peringatan SP I sampai SP 3 melakukan penangihan kepada pihak yang ikut serta menandatangani perjanjian kredit dan terakhir melakukan penarikan dan pelelangan agunan. The purpose of this study was to determine what to find out how to solve problem loans at Bank BNI 46 Polewali Mandar Branch. The data analysis method for this research is descriptive method, namely by describing the data systematically from the facts which can then be linked to the procedure for solving problem loans at Bank BNI 46 Polewali Mandar Branch. The occurrence of non-performing loans at Bank BNI 46 is caused by internal factors, namely credit officials who are easily influenced or forced by prospective customers, a lack of understanding of the actual financial needs of the prospective customer and the benefits of loans such as working capital loans used for commercial use, lack of background checks on candidates customers and also caused by external factors, namely due to the decline in the debtor's economy, sudden layoffs at the debtor's workplace, a decrease in the debtor's business onset, and efforts to resolve problem loans caused by Internal Factors are carried out with written warnings in the form of Warning Letters (SP), mutations and decreases position, as well as efforts to resolve non-performing loans caused by external factors are carried out by sending a warning letter from SP I to SP 3 for invoicing the parties participating in signing the credit agreement and finally making a withdrawal and auction of collateral.

scholarly journals EFEKTIVITAS STRATEGI BAURAN PEMASARAN TERHADAP DAYA SAING PRODUK BONEKA

2019 ◽  
Vol 10 (2) ◽  
Author(s):  
TIRIS SUDRARTONO
Keyword(s):  
Raw Materials ◽  
Marketing Mix ◽  
Price Strategy ◽  
Product Strategy ◽  
Product Model ◽  
Promotion Strategy ◽  
Distribution Strategy ◽  
Competitive Prices ◽  
Marketing Mix Strategy ◽  
The Right

This study aims to determine the effectiveness of the Marketing Mix Strategy on Product Competitiveness. In this research, the results show that the Product Strategy, Price Strategy, Distribution Strategy and Promotion Strategy if implemented well, the Product Competitiveness will experience a significant increase. The resulting product model must be in accordance with market desires, the product brand must be easily read and remembered by consumers, the size of the product is made standard by including on the Production Brand, Providing raw materials that are always available at competitive prices and quality and Choosing the right media in product promotion so the strategy used can be more effective in increasing product competitiveness.

scholarly journals PEMASARAN KOMPREHENSIF DALAM AGRIBISNIS “LORJUK” Di KABUPATEN PAMEKASAN MADURA

Agriekonomika ◽  
2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Endang Tri Wahyurini ◽  
Aminatus Zahro
Keyword(s):  
Swot Analysis ◽  
Marketing Mix ◽  
Sea Cucumbers ◽  
Marketing Model ◽  
General Overview ◽  
Research Problems ◽  
Marketing Mix Strategy ◽  
Integrity Strategy ◽  
Descriptive Method

<p align="justify"><strong>ABSTRAK</strong></p><p><em>Permasalahan penelitian ini bagaimana gambaran umum usaha agribisnis lorjuk di Kabupaten Pamekasan dan bagaimana model pemasaran komprehensif yang terbaik pada komoditas lorjuk. Tujuan  penelitian untuk menganalisis keragaan lorjuk sebagai produk agribisnis di Pamekasan, dan menganalisis pemasaran lorjuk secara komprehensif. Penelitian ini menggunakan metode diskriptif analitik. Hasil dari penelitian ini menujukkan bahwa 1) Segmentasi lorjuk menurut produsen bahwa lorjuk merupakan sumber penghasilan yang masih diminati oleh konsumen tertentu. 2) Lorjuk menurut konsumen adalah bahwa bahwa responden yang paling banyak memilih atribut bisa dibuat camilan, dibuat oleh-oleh dan di buat suguhan tamu sebanyak 43,3%.  3) Positioning lorjuk menurut produsen adalah produk lorjuk lebih disukai dan diminati oleh konsumen jika dibandingkan dengan “rung-terung” (teripang). 4) Berdasarkan analisis   SWOT   bahwa strategi bauran pemasaran yang perlu dilakukan adalah strategi intensif atau strategi terintegrasi. Strategi dalam penelitian ini terletak pada kuadran I, yaitu memanfaatkan peluang dengan menggunakan kekuatan yang dimiliki oleh masyarakat penjual lorjuk</em></p><p><strong>ABSTRACT<br /></strong><em>This research problems of how a general overview of agribusiness lorjuk in Pamekasan and how best comprehensive marketing model in lorjuk commodities. The aim of research to analyze the performance of lorjuk as agribusiness products in Pamekasan, and analyze marketing lorjuk comprehensively. This research uses descriptive method analytics. The result of this study showed that 1) Lorjuk segmentation according to the manufacturer that lorjuk is source of income is still in demand by certain consumers. 2) Lorjuk according to the consumer is the most respondents choose which attributes can be made snack, made souvenirs and treats for the guests as much as 43.3%. 3) Positioning Lorjuk product according to the manufacturer is preferred and desired by consumers when compared to the "bird-eggplant" (sea cucumbers). 4) Based on SWOT analysis that marketing mix strategy needs to be done is the intensive strategy or integrity strategy. The strategy in this study lies in quadrant I, which take advantage of opportunities to use the strength of the community lorjuk seller.</em></p>

Pengaruh Manajemen Modal Kerja Terhadap Profitabilitas Dan Risiko

Liquidity ◽  
2017 ◽  
Vol 6 (2) ◽  
pp. 95-102
Author(s):  
Sri Setia Ningsih
Keyword(s):  
T Test ◽  
Raw Material ◽  
Risk Level ◽  
Capital Management ◽  
Working Capital ◽  
Working Capital Management ◽  
Trading Company ◽  
Regression Correlation ◽  
Descriptive Method

The purpose of this research is to know about working capital management applied, and its influence on profitability and risk. The research object is trading company moves in import & distribute chemical raw material. The research used analysis descriptive method, and the hypothesis was testing by simple linier regression, correlation, and determination. The result of the research shows that the effect of the implementation of working capital management on the change of the net working capital with tend to rise has a profitability level of 10.4% lower than the net working capital change with tend to go down of 46%, but instead on the risk level, the net working capital change with tend to rise has a risk level of 43.8% higher than the change in net working capital with tend to go down of 0.3%.Based on  t test, the result shows that the net working capital change influence  is not significant  to profitability and risk.

CONTROL IN REAL TIME THE DENSITY OF PRODUCT AT VARIOUS STAGES OF THE TECHNOLOGICAL PROCESS OF SUGAR PRODUCTION

2020 ◽  
Author(s):  
S.B. Kudryashev ◽  
◽  
N.S. Assev ◽  
R.D. Belashov ◽  
V.A. Naumenko ◽  
...  
Keyword(s):  
Real Time ◽  
Technological Process ◽  
Sugar Industry ◽  
Sugar Production ◽  
Production Processes ◽  
Quality Of Products

The article is devoted to solving one of the most important problems of the development of the sugar industry in Russia – the modernization of sugar production processes. Today, sugar production is actively being modernized, shifting most of its processes to the path of avomatization and optimization to improve the quality of products. This article describes one of the main ways to obtain information about the concentration of sucrose in syrup in the production of sugar.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

scholarly journals Does Marketing Success Factors Influence Private College Admission? Evidence From Malaysia

2019 ◽  
Vol 10 (5) ◽  
pp. 440
Author(s):  
Zalina Zainudin ◽  
Mohd Faiq Bin Abdul Fattah ◽  
Sheikh Muhamad Hizam Sheikh Khairudin
Keyword(s):  
Private Colleges ◽  
Significant Relationship ◽  
Structural Equation ◽  
Success Factors ◽  
College Admission ◽  
Marketing Mix ◽  
Private College ◽  
Physical Evidence ◽  
Marketing Mix Strategy ◽  
The Relationship

Private colleges are predicted to be presented with many opportunities as well as challenges in the coming years. Admission pressures become one of the challenges face by most of Private Colleges in Malaysia. Lacking of marketing mix strategy are claimed to contribute to this admission pressure. This study was conducted firstly, to determine the relationship between marketing success factors (Price, Place, Product, Promotion, People, Process, Physical Evidence, Partnership, Publication and Conference, Presentation and Extracurricular Program) with the marketing mix strategy of private colleges. Secondly, to determine the relationship between Marketing Mix Strategy with Private College Admission. Similarly, in this study, these 11Ps are the success factors of private college marketing mix strategy in influencing student to study in private colleges. Structural Equation Model (SEM) is conducted to estimate the effects of the main construct on its subcontracts, exogeneous and endogenous variables and its significant relationship. The result found the factors with the highest percentage of variation in contributing to Marketing Mix Strategy are Promotion, Product, Place, Price, Process, Partnership, Presentation, People, Physical Evidence, Publication and Conference and lastly Extracurricular Program. Thus, concluding that 11Ps Marketing Mix Strategy has a significant relationship with Private College Admissions. National private colleges can create a strategy based on the marketing mix strategy in competing for students. The study area is Malaysia, and it was conducted over a sample of 366 executive and marketing officers as the respondents.

Influence of microbiological biofilm on the technological process of sugar production

2021 ◽  
Vol 9 (16) ◽  
pp. 221-228
Author(s):  
Tamila Sheiko ◽  
Keyword(s):  
Technological Process ◽  
Raw Materials ◽  
Sugar Industry ◽  
Rapid Development ◽  
Storage Conditions ◽  
Metal Corrosion ◽  
Comparative Characteristic ◽  
Sugar Production ◽  
Microbial Biofilms ◽  
Yield And Quality

During the processing of frozen and thawed sugar beets, invert sugar, in particular glucose and fructose, accumulates in them. This is due to the process of hydrolysis of carbohydrates. As a result of temperature fluctuations, beets lose elasticity, and tissue walls become soft. The activity of microorganisms intensifies on damaged beets. In the sugar industry, harmful microorganisms enter the production with raw materials, water, unwashed soil and air. Under improper storage conditions of raw materials the rapid development of microorganisms begins leading to sugar loss. The microflora of raw materials in sugar production is due to spore-forming and non-spore-forming bacteria, as well as micromycetes. Processing in the production of such raw materials is complicated. This leads to non-rhythmic operation of the sugar factory, technological processes and metal corrosion of technological equipment. Sugar yield and quality are significantly reduced. An important factor is the protection from the formation of microbial biofilms. The article considers the problem of formation of microbial biofilm in the process of obtaining diffusion juice in the sugar industry. The structure of the biofilm and its stability over time are considered. Under the conditions of active biofilm formation, uncontrolled unaccounted losses of sucrose are observed. Under conditions of low-quality beet processing, biocides and enzymes must be used in the production. They reduce the contamination of intermediate products by microorganisms, greatly facilitate the technological process. They also allow you to predict unaccounted sugar losses and improve its quality and yield. The article considers the effect of different types of biocides on dextran, which is an example of the formation of microbial biofilms. The comparative characteristic of influence of biocides on dextran is given and their resistance is noted.

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