scholarly journals Research on the Influence of Social Media on Generation Y Consumer Purchase Decisions

2019 ◽  
pp. 39-49 ◽  
Author(s):  
V. Davidaviciene ◽  
I. Meidute-Kavaliauskiene ◽  
R. Paliulis
Keyword(s):  
Social Media ◽  
Generation Y ◽  
Complex Analysis ◽  
Technology Development ◽  
Scientific Discovery ◽  
Added Value ◽  
Purchase Decisions ◽  
Media Technologies ◽  
Electronic Marketing ◽  
The Right

Members from different generations create challenges for marketing specialists due to their unique behaviour specifics and in the context of constant technology development, these challenges become only harder. In the current marketing situation, there is a new challenge – outreach and interest for generation Y consumers. A question arises – which means to apply and which of them would be effective. It is a new field of research both for scientists and marketing practitioners. The article analyses the members of generation Y because in their case there are most prominent scientific discovery inquiries on their behaviour and marketing management decisions. By evaluating that, the aim of the article is to create a model of the influence of social media for generation Y consumer purchase decisions. The need to offer a new model has appeared due to the changes in the current world that are changing the habits and features of the society, constantly improving technologies are changing the lifestyle, values and needs of people. The marketing decisions that were applied before are not presenting the desired results in the current market. Previous research allows identifying the specifics of generation Y, however, due to constantly changing technology environment it is not clearly known how this generation makes the decisions to purchase something. When wishing to find the right way to sell products and services to this generation, it is necessary to understand it and to find ways to communicate with it. When creating social media content and creating added value to the customers, it is vital to understand the complexity of the external and internal factors that determine their choice to buy. To achieve the goal of this article, the theoretical part presents a complex analysis of factors that determine consumer behaviour in social media, applications of generation theory for making marketing decisions; characteristics of generation Y were identified. In this research, marketing factors that influence the consumer’s decision to buy were analysed, their effects and application in the purchase process of generation Y consumers were evaluated. Keywords: electronic marketing, e-marketing, marketing, model, social media, technologies.

scholarly journals Strategi Memilih Traffic yang  Sesuai dengan Bisnis Para Pedagang Pusat Grosir Bogor Merdeka

2021 ◽  
Vol 2 (2) ◽  
pp. 45-53
Author(s):  
Efrita Norman ◽  
Abdul Husenudin ◽  
Enah Pahlawati
Keyword(s):  
Social Media ◽  
Problem Solving ◽  
Community Service ◽  
Added Value ◽  
Family Welfare ◽  
Service Activities ◽  
Online Stores ◽  
The Right ◽  
Online Buying ◽  
Additional Income

Today's society has used social media to shop to meet their daily needs, besides that most people use social media for business, namely a means of promoting their business. This online buying and selling system is certainly very easy for consumers to make buying and selling transactions. Community service activities are carried out using problem-solving methods with a method of delivering socialization, consolidation, as well as identification of sales turnover and choosing the right business traffic for each business. Based on the dedication that has been carried out, it can be concluded that the service activities have run smoothly and the traders have obtained added value in the form of knowledge from the IAI-N Laa Roiba Bogor service team. Furthermore, this activity is expected to be able to improve the ability of traders in increasing visitors to their online stores. The suggestions that can be recommended are the need for further assistance to traders regarding how to take advantage of social media in increasing sales. Furthermore, it is still necessary to provide training that is able to trigger the enthusiasm of traders to increase additional income in addition to being able to survive during the pandemic as well as to improve family welfare.

Consumer attitude towards Eco-friendly products

2019 ◽  
Vol 118 (6) ◽  
pp. 163-170
Author(s):  
M. Amarnath ◽  
PS. Nagarajan
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Electronic Communication ◽  
Secondary Data ◽  
Primary Data ◽  
Consumer Attitude ◽  
Purchase Decisions ◽  
Market Place ◽  
The Right ◽  
The Impact

The purchaser mindfulness and inspiration kept on driving change in the market place, strikingly through the presentation of more eco- friendly products.  This study deals with eco-friendly products and its impact on social media.  In this scenario social media had emerged as a platform of electronic communication through sharing of knowledge, ideas and user generated contents through networking and blogging. It tries to assess how different level of perceived feeling from usage influence the impact of advertisements through social media, blogs, peer opinion via social networking and products update towards making green purchase decisions of the consumers.  With respect to this, buyers are assuming liability and doing the right things. Customer frame of mind and inspiration keep on driving change in market place, outstandingly through the presentation of more eco- friendly products.  This paper analyses the consumer attitude towards eco-friendly products both directly and indirectly.  In this paper both primary and secondary data were collected. Structured questionnaires were used to collect primary data from the consumers through questionnaires.  The secondary data was collected from website and reports.  For statistical analyses, SPSS used and Statistical tools like (i.e.) percentage analysis, ANOVA, Correlation and ‘z’ test were applied.  The findings were based on the Research hypothesis, demographic profile and various dimensions of consumer attitude towards eco-friendly products.  Suggestions and Conclusion are based on these findings.   

Challenges of Knowledge Management amidst Rapidly Evolving Tools of Social Media

2020 ◽  
pp. 745-760
Author(s):  
Ritesh Chugh ◽  
Mahesh Joshi
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Knowledge Sharing ◽  
Mass Communication ◽  
Management Strategies ◽  
New Paradigm ◽  
Media Technologies ◽  
The Social ◽  
Massive Scale ◽  
The Right

Social media technologies have been embraced by individuals and organizations on such a massive scale in the last decade that knowledge sharing and application has molded into a totally new paradigm. It has not only changed the social discourse of communication but also affected the knowledge management strategies of organizations. This raises quite a number of fundamental challenges out of which three are being dealt in this chapter. The first challenge is whether knowledge management has fully embraced social media as a channel of mass reach the way it did in case of other means of mass communication. The second one is the question of speed and extent of knowledge sharing in social media. The third challenge is whether social media strategy can provide a high advantage to smaller and newer companies in comparison to older but larger organizations. It is apparent that the commercial aspect of social media is easy for a tête-à-tête but difficult to articulate and design the right strategy because it needs a lot of refinements owing to inherent complexities in the process.

Challenges of Knowledge Management amidst Rapidly Evolving Tools of Social Media

2017 ◽  
pp. 299-314 ◽  
Author(s):  
Ritesh Chugh ◽  
Mahesh Joshi
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Knowledge Sharing ◽  
Mass Communication ◽  
Management Strategies ◽  
New Paradigm ◽  
Media Technologies ◽  
The Social ◽  
Massive Scale ◽  
The Right

Social media technologies have been embraced by individuals and organizations on such a massive scale in the last decade that knowledge sharing and application has molded into a totally new paradigm. It has not only changed the social discourse of communication but also affected the knowledge management strategies of organizations. This raises quite a number of fundamental challenges out of which three are being dealt in this chapter. The first challenge is whether knowledge management has fully embraced social media as a channel of mass reach the way it did in case of other means of mass communication. The second one is the question of speed and extent of knowledge sharing in social media. The third challenge is whether social media strategy can provide a high advantage to smaller and newer companies in comparison to older but larger organizations. It is apparent that the commercial aspect of social media is easy for a tête-à-tête but difficult to articulate and design the right strategy because it needs a lot of refinements owing to inherent complexities in the process.

Freedom of information, right to express and social media in India

2020 ◽  
Vol 3 (2) ◽  
pp. 94-104
Author(s):  
Meera Mathew
Keyword(s):  
Social Media ◽  
Information Dissemination ◽  
Freedom Of Expression ◽  
Legal Framework ◽  
Freedom Of Information ◽  
Right To Know ◽  
The Public ◽  
Media Technologies ◽  
Constitutional Right ◽  
The Right

People's right to know, to hold opinions, right to access, to seek and receive information, as well as to disseminate and impart ideas, despite frontiers, are protected under all democratic nations' constitutional right of freedom of expression. This duty to inform and disseminate news is undoubtedly the responsibility vested with media as the fourth estate and as a watchdog thereby enabling it to exert due checks and monitors on the working of the nation. By this, it mandates a strong, independent and adequately resourced media to operate in order to serve the general public interest and to place and keep up high standards of journalism. With the changing notions of media and with the prevalence of social media and interactive entertainment platforms, where users write the content, edit the same and disseminate it to the public, the question arises if social media does indeed actually function as ‘media’ as envisioned by our constitutional drafters. Disseminating information accurately to the public is a sacrosanct duty and if such a duty gets affected, the edifice of democracy is devastated. From the traditional media having reliance on what had been circulated, it moved to a system where the ordinary citizen has the capability to manage media technologies and notify own stories creating trends more for a business purpose. This change as named as media-morphosis has also crushed the right to be informed accurately. Against this backdrop, this article addresses the rising frequency of disinformation ‒ occasionally indicated as ‘misinformation’ or ‘fake news’ in social media, inflamed by both states and non-state stakeholders, plus the diverse issues to which they perhaps are a causative part or key source. It also critically evaluates the obligation states have to enable a conducive environment for freedom of expression that comprise encouraging and defending diverse media however, simultaneously, to curtail any sort of misinformation being disseminated to its people. As is evident from the title of this article, the jurisprudential aspects of freedom of information vis-a-vis the freedom to disseminate are examined where the primary examination focus is on – if media that is used to keep a watchful eye on the dealings of government and act as a champion of the public's right to know, has departed from this constitutional duty with the emergence of social media. Moreover, the nexus between ‘contours of expression to disseminate the information’ and ‘extent of limitations as to such information dissemination’ will be analysed. To illustrate, Indian legal framework is used and applied. In its conclusion the author endeavours to question the unwarranted benefit social media enjoys as ‘intermediary’ and as ‘media’ thereby ponders if the current Indian legal framework is adequate to deal with the ramifications.

Influence of social media marketing towards purchase of residential property

2019 ◽  
Vol 118 (6) ◽  
pp. 145-149
Author(s):  
A. Ekanthalingam ◽  
Dr. A. Gopinath
Keyword(s):  
Social Media ◽  
High Speed ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Residential Property ◽  
Customer Delight ◽  
The Right ◽  
Potential Customers

‘Marketing’ is not just an activity. It is a process, a philosophy and a phenomenon. The evolution of marketing has produced tremendous benefits to business and end consumers. The innovation in this field has been steady and yet at high speed. From ‘word of mouth advertising’ which was the only option earlier we are now at the mercy of what consumers are sharing about their experience on the internet. Social Media has become more powerful than what we think and this article shows how we can leverage this to benefit the top-line and customer delight. We dive deep to understand the influence Social Media can create towards purchase of residential property. As much complex it is to make the purchase decision of a property, it is equally difficult for marketers to send the right message to their target audience. Through this article, we are trying to see how marketers have transformed their traditional marketing strategies to address the needs of the millennial population, who are the most potential customers for property purchase.

Techniques of Viral Marketing

2019 ◽  
Vol 118 (6) ◽  
pp. 97-99
Author(s):  
Arockia Jeyasheela A ◽  
Dr.S. Chandramohan
Keyword(s):  
Social Media ◽  
Real Time ◽  
Word Of Mouth ◽  
Viral Marketing ◽  
Consumer Perception ◽  
Key Word ◽  
The Right ◽  
A Company

This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities). The right viral message with go to right consumer to the right time. Viral marketing is easy to attract the consumer. It is most important advertising to consumer. It involves consumer perception, organization contribution, blogs, SMO (Social Media Optimize), SEO (Social Engine Optimize). Principles of viral marketing are social profile gathering, Proximity Market, Real time Key word density.

The Social Media Presence of Non-profit Organizations

2013 ◽  
Author(s):  
Shannon Lucky ◽  
Dinesh Rathi
Keyword(s):  
Social Media ◽  
Community Building ◽  
Non Profit ◽  
Media Technologies ◽  
Médias Sociaux ◽  
The Social ◽  
Powerful Knowledge ◽  
Social Media Presence ◽  
Non Profit Organizations ◽  
Medias Sociaux

Social media technologies have the potential to be powerful knowledge sharing and community building tools for both corporate and non-profit interests. This pilot study explores the social media presence of a group of forty-six Alberta-based non-profit organizations (NPOs) in this information rich space. In this paper we look at the pattern of presence of NPOs using social media and relationships with staffing structures.Les médias sociaux ont la capacité d’être de puissants outils de partage de la connaissance et de rassemblement communautaire pour les organisations à but lucratif et sans but lucratif. Cette étude pilote explore la présence dans les médias sociaux d’un groupe de quarante-six organisations sans but lucratif (OSBL) albertaines dans cet environnement riche en information. La communication portera sur les modèles de présence des OSBL dans les médias sociaux et les liens avec les structures organisationnelles.

MEDIA LITERASI BAGI DIGITAL NATIVES: PERSPEKTIF GENERASI Z DI JAKARTA

2018 ◽  
Vol 6 (1) ◽  
pp. 60
Author(s):  
Ranny Rastati
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Generation Y ◽  
Role Model ◽  
Digital Natives ◽  
The Internet ◽  
Positive Image ◽  
Generation Z ◽  
Internet Users ◽  
Depth Interview

In 2017 the majority of internet users are 19-34 years old or 49.52% (APJI, 2017). Almost half of the internet users in Indonesia are digital natives who were born after 1980: Generation Y (1980-1995) and Generation Z (1996-2009). This research will be focused on Generation Z as the true generation of the internet. Generation Z was born when the internet is available, a contrast to Generation Y who is still experiencing the transition of the internet. The purpose of this research is to find an effective way of providing information about media literacy to Generation Z. Through descriptive qualitative, the study was conducted with in-depth interview and observation toward 12 university students in Jakarta. The results showed that there are four effective ways of providing information about media literacy which is i) videos distributed to social media such as Youtube and Instagram, ii) interesting memes in communicative style, iii) through selebgram or micro-celebrity in Instagram who is consider as a role model and have a positive image, and iv) roadside billboards. Another interesting finding is that male informants tend to like media literacy information through videos and memes, while female informants prefer campaigns conducted by positive image selebgram and billboard. AbstrakPada tahun 2017 pengguna internet di Indonesia mayoritas berusia 19-34 tahun yaitu sebanyak 49,52% (APJI, 2017). Dari data tersebut terlihat bahwa hampir sebagian pengguna internet di Indonesia adalah digital natives atau penutur asli teknologi digital yaitu orang-orang yang lahir setelah tahun 1980: Generasi Y (1980-1995) dan Generasi Z (1996-2009). Penelitian ini akan difokuskan kepada Generasi Z karena mereka dianggap sebagai sebenar-benarnya generasi internet. Generasi Z lahir saat teknologi tersebut sudah tersedia, berbeda dengan Generasi Y yang masih mengalami transisi teknologi hingga menuju internet. Tujuan penelitian ini adalah mencari tahu cara yang efektif dalam memberikan informasi mengenai media literasi kepada generasi Z. Metode yang digunakan adalah deskriptif kualitatif dengan observasi dan wawancara mendalam. Informan berjumlah 12 orang mahasiswa di Jakarta. Hasil penelitian menunjukkan bahwa ada empat cara yang efektif dalam memberikan informasi mengenai media literasi yaitu i) video yang disebarkan ke media sosial seperti Youtube dan Instagram, ii) meme menarik dengan bahasa yang mudah dimengerti, iii) melalui selebgram yang menjadi panutan dan berimage positif, dan iv) papan iklan di pinggir jalan. Temuan menarik lainnya adalah informan laki-laki cenderung menyukai informasi media literasi melalui video dan meme yang disebarkan ke media sosial, sementara perempuan lebih menyukai kampanye yang dilakukan oleh selebgram berimage positif dan papan iklan.

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