scholarly journals Strategi Reputation Marketing untuk Mendapatkan Awareness Khalayak Radio (Studi Kasus: 97.5 Fm Motion Radio Jakarta)

Humaniora ◽  
2013 ◽  
Vol 4 (1) ◽  
pp. 632
Author(s):  
Anathasia Citra
Keyword(s):  
Marketing Strategy ◽  
Qualitative Approach ◽  
Radio Station ◽  
Media Management ◽  
Broadcast Media ◽  
Descriptive Research ◽  
New Radio ◽  
Audience Awareness

The research aims to know the implication of reputation marketing strategy in Broadcast Media Management, how the Reputation Marketing impacts the improvement of Audience awareness. This is a descriptive research using qualitative approach with the methodology of observant participatory. The result is that Reputation Marketing is essential to be conducted specially in new radio station to get attention of audiences. As the result, its increasing the awareness of the radio station and benefit for the radio station is because the increase of the numbers of advertisers.  

scholarly journals Strategi Pemasaran Produk PRULink Syariah Assurance Account Pada PT. Prudental Life Assurance Cabang Kota Malang

2018 ◽  
Vol 3 (1) ◽  
pp. 53
Author(s):  
Ernawati Ernawati ◽  
Moch. Novi Rifa’i
Keyword(s):  
Marketing Strategy ◽  
Internal Marketing ◽  
Qualitative Approach ◽  
Insurance Companies ◽  
Descriptive Research ◽  
Life Assurance ◽  
The World ◽  
Is Strategy ◽  
Selection Of ◽  
Analyze Data

This study aims to determine what marketing strategy implemented by PT. Prudential Life Assurance Malang City Branch in marketing PRUlink Syariah Assurance Account. Selection of PT. Prudential Life Assurance Malang Branch as a place of research is based on developments on the world of insurance, and PT. Prudential Life Assurance Malang Branch is one of the fastest growing insurance companies. This research uses descriptive research with qualitative approach, that is researcher analyze data based on information obtained from interview result, observation, and other source. While for data analysis using qualitative analysis. From the results of this study can be concluded that the marketing strategy implemented by PT. Prudential Life Assurance Malang Branch On PRUlink Syariah Product Assurance Account is using internal marketing strategy that is strategy conducted by company related to the company itself and external marketing strategy that is indirect influence where is outside of power or control of marketer.

scholarly journals Audit Komunikasi Pemasaran Motion Radio: Analisis Media Organizational Model melalui Metode Sostac

Humaniora ◽  
2011 ◽  
Vol 2 (2) ◽  
pp. 1267
Author(s):  
Anathasia Citra
Keyword(s):  
Marketing Strategy ◽  
Action Control ◽  
Qualitative Approach ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Organizational Model ◽  
Descriptive Research ◽  
Communication Audit ◽  
Depth Interviews ◽  
Communication Study

This research is about the marketing communication audit of Otomotion FM that re-branding into Motion Radio by analyzing Media Organizational Model through SOSTAC method, Situation-Objective-Strategy-Tactics-Action-Control. This research is also to see the contribution of Reputation Marketing Strategy to achieve the goals of re-branding, This is a descriptive research with qualitative approach by using in depth interviews by using marketing communication audit format that operates Media Organizational Model and SOSTAC. The result of Marketing Communication Audit shows the effectiveness, strength and weakness of the previous and ongoing marketing communication as a guide to make marketing communications plan and as an input to the marketing communication study because increasingly competitive media business. 

scholarly journals ANALISIS STRATEGI PEMASARAN PRODUK ASURANSI JIWA PT. ZURICH TOPAS LIFE DALAM MENINGKATKAN PERSAINGAN BISNIS DI SURABAYA

2016 ◽  
Vol 9 (2) ◽  
pp. 110
Author(s):  
Chatarina Lili Liana ◽  
Chamariyah Chamariyah ◽  
Ruddy Wiroko
Keyword(s):  
Marketing Strategy ◽  
Business Development ◽  
Qualitative Approach ◽  
Descriptive Research

This study aims to determine and describe the business development of PT. Zurich Topas Life in Surabaya. Furthermore, to analyze the marketing strategy and analyze the strengths, weaknesses, opportunities and threats of PT. Zurich Topas Life in Surabaya. In addition, to analyze the steps undertaken by PT. Zurich Topas Life to increase business competition in Surabaya. This type of research includes descriptive research with qualitative approach with the aim to know and analyze the problems posed. Informants in this study were three employees and three marketers from PT. Zurich Topas Life. The results showed that the business of PT. Zurich Topas Life has developed, has strengths, weaknesses, threats and opportunities. PT. Zurich Topas Life also takes steps to increase business competition in Surabaya.

Pola Bimbingan Orang Tua Asuh dalam Menumbuhkan Kecerdasan Emosional Remaja

2019 ◽  
Vol 7 (3) ◽  
pp. 311-330
Author(s):  
Iva Faridha Azahro ◽  
Nanih Machendrawaty ◽  
Hajir Tajiri
Keyword(s):  
Emotional Intelligence ◽  
Foster Care ◽  
Research Method ◽  
Foster Parents ◽  
Data Gathering ◽  
Qualitative Approach ◽  
Research Results ◽  
Descriptive Research ◽  
Selection Of

Tujuan dari peneliti ini yaitu untuk mengetahui (1) karakteristik kecerdasan emosional remaja di RPSAA Ciumbuleuit Bandung; (2) pola bimbingan orang tua asuh dalam menumbuhkan kecerdasan emosional remaja di RPSAA Ciumbuleuit Bandung; (3) hasil pola bimbingan orang tua asuh dalam menumbuhkan kecerdasan emosional remaja di RPSAA Ciumbuleuit Bandung. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian deskriptif, pemilihan subjek dan informan dengan cara acak dan teknik pengumpulan datanya melalui observasi, dokumentasi dan wawancara terhadap enam orang anak asuh dan tiga orang tua asuh. Hasil penelitian yang diperoleh peneliti menyimpulkan bahwa anak sebelum memperoleh pengasuhan dari orang tua asuh di RPSAA memiliki karakteristik kecerdasan emosional rendah. Pola pengasuhan yang diterapkan di RPSAA kepada anak asuh adalah pola asuh demokratis. Sedangkan hasil pengasuhan dalam menumbuhkan kecerdasan emosional remaja di RPSAA Ciumbuleuit Bandung menyimpulkan bahwa anak asuh usia remaja telah memiliki kecerdasan emosional yang cukup baik, yaitu terlihat dari bagaimana cara mereka mampu mengendalikan segala perasaan yang pada dirinya, meskipun ada remaja yang belum sepenuhnya memenuhi aspek kecerdasan emosional.   The goal of these researchers is to figure out (1) characteristics of the emotional intelligence of teenagers in RPSAA Ciumbuleuit Bandung; (2) foster parents guidance pattern in fostering emotional intelligence RPSAA Ciumbuleuit Bandung in adolescents; (3) results foster parents guidance pattern in fostering emotional intelligence RPSAA Ciumbuleuit Bandung in teens. This research used the qualitative approach with descriptive research method, the selection of subjects and informants by means of random and data gathering techniques through observation, interview and documentation against six people and three foster care parents foster care. The research results obtained by researchers concluded that child before obtaining care of foster parents in RPSAA has the characteristic of low emotional intelligence. Parenting patterns are applied in the RPSAA to foster care parenting is democratic. While parenting results in fostering emotional intelligence RPSAA Ciumbuleuit Bandung teenager in concluding that foster care teens have had a pretty good emotional intelligence, that is visible from how they are able to control all the feelings on him, even though there are teenagers who do not yet fully meet aspects of emotional intelligence.

Gaya Kepemimpinan Perempuan dalam Peningkatan Kinerja Pegawai (Studi Kasus Pemimpin Daerah Kabupaten Tanggamus)

2020 ◽  
Vol 2 (3) ◽  
pp. 293-309
Author(s):  
Halida Novera ◽  
◽  
Yulianto Yulianto ◽  
Simon Sumanjoyo Hutagalung ◽  
◽  
...  
Keyword(s):  
Leadership Style ◽  
Research Method ◽  
Employee Performance ◽  
Qualitative Approach ◽  
Descriptive Research ◽  
The Feminine ◽  
Regional Leaders ◽  
First Time ◽  
Woman Leader ◽  
Local Leaders

Leadership style is important in an organization, if a leader can adapt his leadership style to the existing situations and conditions, it can affect the performance of his subordinates. In Tanggamus Regency currently led by a woman leader, namely Dewi Handajani, different from previous periods in this period the first time Tanggamus Regency was led by a woman. Therefore, this study aims to determine the leadership style of Tanggamus Regency regional leaders and whether this leadership style affects the performance of employees in Tanggamus Regency. The method used in this research is descriptive research method with a qualitative approach, data collection is done using interview and documentation techniques. The results showed that the leadership style used by the local leaders of Tanggamus Regency, namely the feminine leadership style tends to be transformational and the style applied is able to influence the improvement of employee performance in Tanggamus Regency.

The Strategies of Television Broadcast During the Covid-19 Pandemic: A Case Study on Indonesian Television

2021 ◽  
Vol 37 (2) ◽  
pp. 243-256
Author(s):  
Gammara Lenggo Geni ◽  
◽  
Rizki Briandana ◽  
Farid Hamid Umarella ◽  
◽  
...  
Keyword(s):  
Management Strategy ◽  
Qualitative Approach ◽  
Media Management ◽  
Television Industry ◽  
Television Station ◽  
Media Companies ◽  
Work From Home ◽  
Depth Interview ◽  
The Media

This study aims to analyse the media management strategy of Indonesian television stations during the Covid-19 pandemic. In March 2020, an outbreak of the Covid-19 pandemic in Indonesia affected the operations of broadcasting offices, which forced people to work from home. This situation affects the operations, strategy, and content of the television industry. The object of research is Kompas TV, one of the largest media companies in Indonesia, which was the first to implement a digital concept for its customers. The concepts of planning, organising, actuating, and controlling are used to analyse the strategies media utilised. The methodology employed for the current research takes the form of a case study by adopting the qualitative approach through an in-depth interview and observation. The results showed that Kompas TV, through its digital platform in the form of websites, YouTube channels, and social media, achieved an increase in the number of viewers, users, and engagement during the pandemic. In particular, the digital aspect does not only appear in communication, but also in the implementation of the Kompas TV strategy. The results of the study also revealed that strategies carried out on Kompas TV can be used as a model for other television in Indonesia to emulate, in order to sustain its business in times of crisis. Keywords: Strategy, broadcast management, Indonesia television station, pandemic Covid-19, qualitative research.

PERAN MARKETING PUBLIC RELATIONS DALAM MERAWAT DAN MEMPERTAHANKAN LOYALITAS DONATUR INFAQ

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Hendik Setiawan Arif Zunaidi ◽  
Arif Zunaidi ◽  
Arif Zunaidi
Keyword(s):  
Public Relations ◽  
Marketing Strategy ◽  
Qualitative Approach ◽  
Corporate Communications ◽  
Best Interest ◽  
Qualitative Design ◽  
Non Profit ◽  
Development Institute ◽  
Marketing Activities ◽  
The Subject

The Mojokerto City Infaq Development Institute (LPI) is a non-profit organization that manages zakat, infaq, and sadaqah funds. During competition between similar institutions, they compete to be more active and creative in designing donor-attraction strategies. Because it focuses on marketing activities, delivering products to donors, fostering trust, and maintaining good relations of donors, the marketing corporate communications strategy is important choice for donors' best interest. This is a qualitative design with a qualitative approach. According to the discussion on the subject, the application of marketing public relations strategy at LPI Mojokerto City also include promotion, advertising, creating an innovation, event, and sponsorship; public relations marketing strategy plays an important role in maintaining and maintaining donor loyalty, as evidenced by data on the increase in the number of regular donors every year.Keywords : Infaq Development Institute, Strategy, Marketing, Marketing Public Relations, Donor Loyalty

scholarly journals Tourism Object Development Strategy in Rejang Lebong Regency Bengkulu Province

2019 ◽  
Vol 3 (2) ◽  
pp. 143
Author(s):  
Rani Kurniawati ◽  
Ninuk Triyanti ◽  
Dahyar Daraba
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Qualitative Approach ◽  
Research Strategies ◽  
Internal Factors ◽  
Tourist Destinations ◽  
Descriptive Research ◽  
Inhibiting Factors ◽  
Tourism Sector ◽  
Analysis Technique

The sector developed in Indonesia at this time is the tourism sector. The purpose of this study is to find out how the development of attractions, supporting and inhibiting factors, and formulate strategies in the development of tourism objects in Rejang Lebong Regency. This research uses descriptive research method with a qualitative approach. Data in this study were collected through interviews, documentation, observation and data triangulation. The analysis technique used in writing uses the SWOT analysis and Litmust Test to be reduced, presented and concluded. The results of research strategies for developing tourism objects in Rejang Lebong Regency are still not maximal, because there are many weaknesses in each component in the tourism area which become a benchmark for the development of Bengkulu Province tourist destinations, Rejang Lebong. The influencing factors are internal factors, namely strengths and weaknesses and external factors, namely opportunities and threats. Based on these factors, researchers can reformulate the strategy in the development of attractions in Rejang Lebong Regency, Bengkulu Province

scholarly journals Perspective Of Stakeholders On The Sustainability Of Tuberkulosis Program

2020 ◽  
Vol 9 (1) ◽  
pp. 224-240
Author(s):  
Indasah Indasah ◽  
Dedi Saifulah ◽  
Anita Restu Korbaffo
Keyword(s):  
Prevention And Control ◽  
Case Study Research ◽  
Qualitative Approach ◽  
Service Program ◽  
Tb Control ◽  
Descriptive Research ◽  
Tb Treatment ◽  
Complete Treatment ◽  
And Control

This research is a type of descriptive research using a qualitative approach design using a case study research design. Funding for the TB program in Pasuruan Regency was sourced from the APBD and also Health Operational Assistance sourced from the Special Allocation Fund decreased. The budget for TB prevention prevention programs is absorbed entirely But the performance of achieving the discovery targets is still not significant. Still not found the whole case, complete treatment has not been maximized, some even DO. TB control activities allocated for TB prevention and control services appear to be relatively small compared to the TB treatment budget. Based on all the challenges faced, a strategy was formulated to eliminate TB within the next 5 years by strengthening the leadership of a quality TB service program with a sustainable program across stakeholders

scholarly journals IMPLEMENTASI BUDAYA LITERASI PADA KEMANDIRIAN PESERTA DIDIK DI SD MUHAMMADIYAH SERUT BANTUL

2019 ◽  
Vol 2 (3) ◽  
pp. 109
Author(s):  
Desy Ika Ratna Furi ◽  
Sugeng Riyanto
Keyword(s):  
Elementary School ◽  
Short Story ◽  
School Principals ◽  
Program Planning ◽  
Qualitative Approach ◽  
Class Iii ◽  
Research Subjects ◽  
Implementation Evaluation ◽  
Descriptive Research ◽  
Reading Activities

Literacy culture needs to be instilled early on, because it can foster students' interest in reading. Serut Muhammadiyah Elementary School is one of the schools implementing a literacy culture program. This study aims to explain the planning, implementation, evaluation of literacy culture programs at SD Muhammadiyah Serut, as well as describing the independence of students in literacy culture at SD Muhammadiyah Serut. This type of research uses descriptive research with a qualitative approach. The research subjects were school principals, class III teachers and class IV teachers, librarians, class III and IV students taken randomly. The objects in this study are all matters relating to the independence of students in literacy culture in SD Muhammadiyah Serut. Data collection techniques used include observation, interviews, and documentation. Data were analyzed using the Miles and Huberman models, while to test the validity of the data using source triangulation and technique triangulation. The results showed: that literacy program planning is related to the vision, mission and goals of the library, while the literacy culture has been running smoothly. Literacy cultural activities include reading iqra, reading Juz 'Amma, reading activities 15 minutes before the lesson begins, short story activities and bulletin classes. The next stage is the evaluation at Serut Muhammadiyah Elementary School conducted once a semester, to find out the extent of the literacy culture program. In the independence of students in the culture of literacy at Serut Muhammadiyah Elementary School as students do not read when the teacher does not ask. Then students are not confident when reading the results of their work.

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