scholarly journals Audit Komunikasi Pemasaran Motion Radio: Analisis Media Organizational Model melalui Metode Sostac

Humaniora ◽  
2011 ◽  
Vol 2 (2) ◽  
pp. 1267
Author(s):  
Anathasia Citra
Keyword(s):  
Marketing Strategy ◽  
Action Control ◽  
Qualitative Approach ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Organizational Model ◽  
Descriptive Research ◽  
Communication Audit ◽  
Depth Interviews ◽  
Communication Study

This research is about the marketing communication audit of Otomotion FM that re-branding into Motion Radio by analyzing Media Organizational Model through SOSTAC method, Situation-Objective-Strategy-Tactics-Action-Control. This research is also to see the contribution of Reputation Marketing Strategy to achieve the goals of re-branding, This is a descriptive research with qualitative approach by using in depth interviews by using marketing communication audit format that operates Media Organizational Model and SOSTAC. The result of Marketing Communication Audit shows the effectiveness, strength and weakness of the previous and ongoing marketing communication as a guide to make marketing communications plan and as an input to the marketing communication study because increasingly competitive media business. 

scholarly journals Strategi Pemasaran Produk PRULink Syariah Assurance Account Pada PT. Prudental Life Assurance Cabang Kota Malang

2018 ◽  
Vol 3 (1) ◽  
pp. 53
Author(s):  
Ernawati Ernawati ◽  
Moch. Novi Rifa’i
Keyword(s):  
Marketing Strategy ◽  
Internal Marketing ◽  
Qualitative Approach ◽  
Insurance Companies ◽  
Descriptive Research ◽  
Life Assurance ◽  
The World ◽  
Is Strategy ◽  
Selection Of ◽  
Analyze Data

This study aims to determine what marketing strategy implemented by PT. Prudential Life Assurance Malang City Branch in marketing PRUlink Syariah Assurance Account. Selection of PT. Prudential Life Assurance Malang Branch as a place of research is based on developments on the world of insurance, and PT. Prudential Life Assurance Malang Branch is one of the fastest growing insurance companies. This research uses descriptive research with qualitative approach, that is researcher analyze data based on information obtained from interview result, observation, and other source. While for data analysis using qualitative analysis. From the results of this study can be concluded that the marketing strategy implemented by PT. Prudential Life Assurance Malang Branch On PRUlink Syariah Product Assurance Account is using internal marketing strategy that is strategy conducted by company related to the company itself and external marketing strategy that is indirect influence where is outside of power or control of marketer.

scholarly journals STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN MARKET SHARE SEGMEN REMAJA PT TELKOMSEL DI KOTA SURABAYA

REPRESENTAMEN ◽  
2018 ◽  
Vol 3 (02) ◽  
Author(s):  
Deliana Putri Agustin
Keyword(s):  
Qualitative Research ◽  
Market Share ◽  
Marketing Mix ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Product Price ◽  
Descriptive Research ◽  
Key Informant ◽  
Depth Interviews ◽  
Descriptive Qualitative

Deliana Putri Agustin, Marketing Communication Strategy In Improving Market Share YouthSegment PT Telkomsel in Surabaya City. This study aims to describe the marketing communicationstrategy conducted by PT Telkomsel in increasing the market share in Segment Youth based on kotlertheory (1976: 46) which is Marketing Mix consisting of Four P (4P) ie product, price, place, place),and promotion (promotion) and AIDDA Theory (Attention, Interest, Desire, Decision, Action). Thetype of this research is descriptive qualitative, that is descriptive research which describes factfactually and meticulously as well as qualitative research which yields findings that can not beobtained by statistic or measurement. This research describes marketing communication strategyconducted by PT Telkomsel assisted by SPV Youth and Community Telkomsel Branch Surabya,covering product (product), price (price), place (place), and promotion (promotion). Data collectedthrough in-depth interviews SPV Youth and Community Branch Surabaya as representative of PTTelkomsel as Key Informant and some staff as informant as well as to test the validity of data. Theresult of the research shows that the fourth communication strategy conducted by PT Telkomsel inincreasing the market share of youth segment is by promotion.Keywords : Marketing Communication Strategy

scholarly journals MODAL SOSIAL YANG DIMILIKI ANGGOTA KELOMPOK KERJA (POKJA) PERILAKU HIDUP BERSIH DAN SEHAT (PHBS) DALAM UPAYA PENERAPAN PERILAKU HIDUP BERSIH DAN SEHAT (STUDI DESKRIPTIF DI SEKOLAH MENENGAH PERTAMA NEGERI 107 JAKARTA)

2015 ◽  
Vol 16 (2) ◽  
Author(s):  
Annisa Sherliany ◽  
Wisni Bantarti
Keyword(s):  
Social Capital ◽  
Data Collection ◽  
Working Group ◽  
Qualitative Approach ◽  
Healthy Living ◽  
Literature Study ◽  
Descriptive Research ◽  
The Social ◽  
Group Members ◽  
Depth Interviews

The purpose of this research to describe the social capital that is owned by the working group members of PHBS of SMP Negeri 107 Jakarta in an effort to implement a clean and healthy living behavior. This research uses a qualitative approach and is a descriptive research through data collection techniques in-depth interviews, observation, and literature study. The results of this research shows that social capital is owned by members of the working group of PHBS of SMP Negeri 107 Jakarta can support its success in an effort to implement clean and healthy living behavior.

scholarly journals EFEKTIVITAS PENGELOLAAN ALOKASI DANA DESA DALAM PEMBANGUNAN FISIK DI DESA BATUJAJAR TIMUR KABUPATEN BANDUNG BARAT

2019 ◽  
Vol 3 (1) ◽  
pp. 45-69
Author(s):  
Dzenta Mashita ◽  
Yamardi Yamardi ◽  
Toto Kushartono
Keyword(s):  
Field Studies ◽  
Physical Development ◽  
Research Field ◽  
Qualitative Approach ◽  
Government Regulations ◽  
Fund Allocation ◽  
Descriptive Research ◽  
Library Research ◽  
The Village ◽  
Depth Interviews

The problems that occur in Batujajar Timur Village are the mismatch of village fund allocations received according to the realization, the delay in disbursing village fund allocations, the uneven physical development in Batujajar Timur Village. The management of village fund allocations cannot be said to be effective, if it is reviewed correctly, quickly, economically, and safely. This study uses a descriptive research method with a qualitative approach. The data obtained through the results of library research, field studies through in-depth interviews and observations, and documentation. The results showed that the management of Village Fund Allocation in Physical Development in Batujajar Timur Village, Batujajar Subdistrict, West Bandung Regency, cannot be said to be effective, due to the lack of community participation in musrenbangdes, the village fund allocation received is not by government regulations which in theory were obtained in January. and it was reported in December, the facilities for infrastructure funds were not yet supported, the allocation of village funds obtained did not match the realization. Keywords: Effectiveness, Management, Village Fund Allocation, Development

scholarly journals Komunikasi Pemasaran UMKM dalam Beradaptasi di Masa Pandemi Covid-19 (Studi Kasus Hello Cafe)

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 167
Author(s):  
Ruth Ambar ◽  
Wulan Purnama Sari
Keyword(s):  
Economic Crisis ◽  
Word Of Mouth ◽  
Small And Medium Enterprises ◽  
Personal Selling ◽  
Qualitative Approach ◽  
Significant Decline ◽  
Marketing Communications ◽  
Marketing Communication ◽  
To Come ◽  
Medium Enterprises

Since the pandemic outbreak hit Indonesia, the most visible impact is the economic crisis. One of those affected was that UMKM (Micro, Small and Medium Enterprises) both in the service and production sectors experienced a significant decline in turnover, one of which is Hello Cafe. Hello Cafe will adapt to new circumstances, where business premises can reopen by complying with existing health protocols. Hello Cafe must be able to carry out proper marketing communications so that customers can come back to visit to improve their turnover and losses. The purpose of this research is to find, understand, and describe what marketing communications will be used appropriately at Hello Cafe to adapt to the covid-19 pandemic. Researchers chose to use a qualitative approach because they will conduct research and analysis on the phenomenon of marketing communication at Hello Cafe during the Covid-19 pandemic. The conclusion of this study is that effective marketing communication in adapting during the Covid-19 pandemic is personal selling to invite old customers to come back to Hello Cafe and word of mouth because most visitors come from recommendations from old customers who have visited.Sejak wabah pandemi melanda Indonesia, dampak yang sangat terlihat adalah krisisnya perekonomian. Salah satu yang terkena dampaknya adalah UMKM (Usaha Mikro Kecil dan Menengah) baik dalam bidang jasa maupun produksi megalami penurunan omzet yang siginifikan, salah satunya adalah Hello Cafe. Hello Cafe akan beradaptasi dengan keadaan yang baru, dimana tempat usaha bisa kembali buka dengan mematuhi protokol kesehatan yang ada. Hello Cafe harus bisa melakukan komunikasi pemasaran yang tepat agar pelanggan dapat kembali berkunjung untuk memperbaiki omzet dan kerugian yang dialami. Tujuan penilitian ini adalah untuk menemukan, memahami, serta mendeskripsikan tentang komunikasi pemasaran apa yang akan digunakan secara tepat pada Hello Cafe untuk beradaptasi di masa pandemi covid-19. Peneliti memilih menggunakan pendekatan kualitatif karena akan melakukan riset dan analisis terhadap fenomena komunikasi pemasaran pada Hello Cafe dalam masa pandemi covid-19. Kesimpulan dari penelitian ini bahwa komunikasi pemasaran yang efektif dalam beradaptasi di masa pandemi covid-19 adalah personal selling untuk mengajak pelanggan lama kembali berkunjung ke Hello Cafe dan word of mouth karena kebanyakan pengunjung berdatangan dari rekomendasi pelanggan lama yang sudah berkunjung.

scholarly journals Strategi Reputation Marketing untuk Mendapatkan Awareness Khalayak Radio (Studi Kasus: 97.5 Fm Motion Radio Jakarta)

Humaniora ◽  
2013 ◽  
Vol 4 (1) ◽  
pp. 632
Author(s):  
Anathasia Citra
Keyword(s):  
Marketing Strategy ◽  
Qualitative Approach ◽  
Radio Station ◽  
Media Management ◽  
Broadcast Media ◽  
Descriptive Research ◽  
New Radio ◽  
Audience Awareness

The research aims to know the implication of reputation marketing strategy in Broadcast Media Management, how the Reputation Marketing impacts the improvement of Audience awareness. This is a descriptive research using qualitative approach with the methodology of observant participatory. The result is that Reputation Marketing is essential to be conducted specially in new radio station to get attention of audiences. As the result, its increasing the awareness of the radio station and benefit for the radio station is because the increase of the numbers of advertisers.  

scholarly journals DAMPAK KEBIJAKAN MORATORIUM PEGAWAI NEGERI SIPIL TERHADAP PENEMPATAN PEGAWAI DI PEMERINTAH DAERAH DAERAH ISTIMEWA YOGYAKARTA

2017 ◽  
Vol 4 (2) ◽  
pp. 143-157
Author(s):  
Ahmad Harimurti Nugroho ◽  
Nur Widiastuti
Keyword(s):  
Research Method ◽  
Secondary Data ◽  
Qualitative Approach ◽  
Civil Servants ◽  
Lost Generation ◽  
Response Strategies ◽  
Descriptive Research ◽  
Depth Interviews ◽  
Generation Period ◽  
Personnel Expenditure

One important issue in the management of civil servants are Moratorium Acceptance CPNS. Since the 2011-2014 and 2015-2019 reign of discretionary moratorium CPNS caused by various things, impact of the moratorium on the placement of employees in local government and polemics consequences and need for a solution and response strategies in the redistribution of personnel and employee planning.This research uses descriptive research method with qualitative approach gained popularity depth interviews with informants, observations and secondary data analysis. Impact, occurrence Lost Generation that cause within a certain time difficult to regenerate for their miss a link on the generation / period. The addition of the workload of employees as a result of shortage of supply of labor civil servants, retired employee were not replaced, Minus growth means if in compare between employees incoming and outgoing, more employees are out of personnel expenditure would be reduced. So that in the possible procure Non civil servants without violating the moratorium policy is still valid.

STRATEGI KOMUNIKASI PEMASARAN FRESHOES DALAM MENINGKATKAN JUMLAH KONSUMEN

REPRESENTAMEN ◽  
2018 ◽  
Vol 3 (02) ◽  
Author(s):  
Nikon Andalas Putra Nuryadin ◽  
Sri Andayani ◽  
Ute Chairus Nasution
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Communication Strategies ◽  
Marketing Mix ◽  
Communication Strategy ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Business World ◽  
Place Promotion ◽  
Depth Interviews

This research is of interest the authors of the independent small business world, which aims tofind marketing communications strategy Freshoes done in improving the consumer. The author usesdescriptive qualitative research that describes the marketing communications strategy do freshoes.The data collected to determine the marketing communication strategy using in-depth interviews andobservations of the owner Freshoes, employees as key informants and consumers as well as to test theinformant keabsahaan data. Results of the study also proves that the marketing communicationsstrategy to increase the number of consumers who do freshoes there are two things: first, the theory ofmarketing communication explains that marketers inform you as clearly as he explained the productsthat will be on offer to the target is the customer, the marketing mix (Place, Price, Place, promotion)of these four factors of marketing communication strategies to improve consumers is a factor ofPersonal Selling and promotion (promotion). Researchers recommend that marketing should bepropagated through other media such as social media Facebook and so forth and create your ownwebsite in order to facilitate the wider community.Keywords: Marketing Communications Strategy, Strategy in increasing customer

scholarly journals Syirkah Amlak’s Implications in Building Community Economic Independence (Analysis of Meranti Islands Regency, Riau Province)

2019 ◽  
Vol 8 (9S3) ◽  
pp. 1569-1575
Keyword(s):  
Research Method ◽  
Qualitative Approach ◽  
Economic Independence ◽  
Descriptive Research ◽  
Labor Education ◽  
Building Community ◽  
Depth Interviews

This research discusses Syirkah Amlak’s Implications in Building Community Economic Independence in Meranti Islands Regency. Islam as the religion of rahmatan lil-‘alamin regulates all aspects of the lives of its people. Syirkah Amlak is a maqasid syariah translation of property maintenance and an alternative in solving problems that have occurred in society, where poverty is caused by various factors, one of which is not having the capital to do business. The case that occurred in the Meranti Islands Regency was that inheritance was used as capital in building a business of economic independence, so far the community assumed that inheritance had to be divided based on the understanding of the meaning of the verses in the Qur'an and the hadith of the Prophet. In addition, researchers want to see the implications of syirkah amlak in building community economic independence from aspects of its Islamic principles. The research method used is a qualitative approach (in-depth interviews), sources are carried out by observation, interviews, documentation, history, and questionnaires. While analyzing the data the researcher used descriptive analytic (analytic descriptive research). The results of this study found that the implications of syirkah amlak in building the economic independence of the community have an impact on increasing income, labor, education, religion and blessings / salvation (al-falah), where there are most people who do syirkah amlak already able to develop industry and some again in the form of additional gardens in the Meranti Islands Regency.

scholarly journals Ramadan dan Promosional: Strategi Komunikasi Pemasaran PT Unilever Indonesia Tbk

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Amalia Pertiwi ◽  
Raden Ayu Erni Jusnita ◽  
Nurannafi Farni Syam Maela
Keyword(s):  
Qualitative Method ◽  
Marketing Mix ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Literature Study ◽  
Product Price ◽  
Descriptive Research ◽  
Depth Interview ◽  
Depth Interviews ◽  
Research Type

The purpose of this research is to know marketing communication strategy conducted by PT. Unilever Indonesia Tbk. using media webpage in increasing sales especially in the month of Ramadan. This research uses descriptive research type using qualitative method. Data collection techniques used in this study are literature study and field study of field observation (field obersvation) and depth interviews (depth interview) on the parties who play an important role in PT. Unilever Indonesia Tbk. Based on the results of research, found that marketing communication strategy conducted by PT. Unilever Indonesia through media webpage is known to be quite effective in increasing consumer buying interest and increasing sales during the session. By using marketing mix on E-marketing Mix that is, Product (product), Price (price), place (place).Keywords: Marketing Communication, Webpage, PT. Unilever Indonesia Tbk

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