scholarly journals Strategic Directions of B2B Sales Development in Modern Economy

Author(s):  
Valeria Brezhneva ◽  
Vera Petruchina

The research featured technologies of sales and promotion of products on the B2B market. B2B is a model of e-business. It is associated with establishment of contacts and business relationships between independent business entities. The research objective was to identify trends in the use of the e-business model for transactions on the Russian market. The study involved an analysis of objective factors and trends in the development of the economy, as well as the features of the B2B market. The obtained results allowed the authors to formulate new strategic directions for Russian companies in the development of online sales. A content analysis of related studies, together with sociological methods, we made it possible to reveal the great importance of e-transactions for the development of modern business. Unfortunately, they are limited in scale by the consequences of the economic crisis, sanctions, reduced consumer demand, and growing competition. The development of this e-business model is affected by Internet technologies, which ultimately leads to the digitalization of the global and domestic economy. Due to the rapid spread of digital technologies, most Russian companies do not have time to adapt to new conditions and experience difficulties in forming strategies for promoting their product on the Internet. Unqualified choice of promotion tools does not allow companies to achieve the planned conversion: they lose clients and thus underestimate the advantages of e-sales. The conservatism of management prevents companies from using global benefits of e-business. Therefore, it is imperative to develop and improve strategies and operational tactical decisions in the organization of B2B sales, e.g. in a more effective use of promotion tools based on the specifics of the market organizations. The article considers the main tendencies of development of foreign and domestic e-business. The authors estimated growth projections of Internet sales in Russia and specifics of the B2B market, including characteristics of consumer demand formation, behavior of the organizations-buyers compared to the consumer market. The paper also outlines the problems of e-platforms and describes a system of tools of product promotion in the B2B sector. As a solution to business problems on theB2B markets, the authors propose a number of strategies to improve sales management in order to maintain the growth trends of domestic business in the near future.

Author(s):  
Kazimierz W. Krupa

In modern business entities intellectual capital is very important. It usually determines the innovation of solutions and ensures proper relations with the customers. Market efficiency of staff is supported by sophisticated tools and instruments. One of them is the business model strategy for RTE. An important role is also played by coaching techniques.


Author(s):  
Natalia Kudrenko ◽  
Alyona Borshchivska ◽  
Julia Kalayda

In today's market conditions, one of the most important tasks faced by managers of any company is to identify and further the effective use of organizational resources. In an unstable environment, this process is of particular importance, which requires companies to constantly increase their competitiveness and flexibility in implementing internal and external changes. Among all the internal factors influencing the development of the enterprise, the leading role is played by the system of motivation of the enterprise. This article covers the concept of work motivation, considers the main types of motivation used in other times. Three types of work motivation are considered, such as primary, procedural and substantive. Identifies the main typical motivations of employees in the enterprise, as well as the main methods of encouraging employees. Consider the impact of a system of indicators of the effectiveness of the method of work motivation on business entities. The articles investigate the influence of labor motivation factor assessment on quantitative and, qualitative indicators, defined as the impact on the economic condition of the enterprise indicators of the effectiveness of methods of work motivation. The connection between indicators of economic activity of the company and indicators of efficiency of methods of motivation of workers is investigated. The article clarifies what is material and intangible motivation. The problems of material and immaterial motivation of work are considered. An algorithm of actions for employers regarding employee incentives is given. The regularities which should be guided by the heads of the company for successful motivation of employees are defined. The system of development of work motivation in the creative process is considered and the role of factors of intangible motivation of company employees is investigated. The system of management and organization of motivation in modern business conditions is analyzed. The necessity of the introduction of modern methods of management of workers is defined. Ways to improve the system of work motivation during the management process of the enterprise are considered.


Author(s):  
Andy Paul Harianja ◽  
Iwada Grawilser Talunohi

The development of the field of information technology is very rapid, therefore many companies, industries, shops and other business entities are using information systems to increase their business. Online sales information systems are used to carry out business processes such as distribution, sales, purchasing, marketing of goods or services by using communication networks and the internet. Online sales information systems can help people who do not have a place or shop to carry out their business. Students in this case, especially at the Catholic University of Santo Thomas, are an opportunity to take advantage of this facility in carrying out their business, especially if they do not have a place or shop to carry out their business. For this reason, an online sales information system was built that can be accessed through the website.


Author(s):  
Oleksandr Neklesa ◽  
Elvira Sydorova ◽  
Yana Paleshko

Corruption offenses nowadays remain a serious threat to the national security of a state. Persons empowered to perform state functions are the basic sources of corruption risks. The main document that outlines the basic principles of preventing and combating corruption in our country is the Law of Ukraine "On Principles of Preventing and Combating Corruption" and "On Amendments to Certain Legislative Acts of Ukraine on Liability for Corruption Offenses." Corruption in public finances is a threat that gives a momentum for the development of forgery of accounting and tax reporting documents, misappropriation of assets allocated for financial resources funds, concealment of financial transactions and falsification of business entities’ documents. State financial control should ensure the effective use of budgetary resources, extra-budgetary financial resources and state property. In order to combat corruption, it is necessary to introduce transparency at the stages of budget allocation and openness in the control system in this area. It is this transparency that will help not only to overcome corruption, but also to strengthen public confidence in the state and the fulfillment of its functional responsibilities. And also to ensure compliance with the supremacy of law in this area, i.e. to ensure the equality of all before the law and responsibility for violations. Financial control can be enhanced through effective audit. The essence of the audit is a real assessment of the feasibility of government programs on the criteria of economy, productivity and efficiency. It is an audit that is a separate and real source of data, as it does not belong to any political forces or institutions. Based on the above mentioned, it is advisable to adapt the existing audit system in Ukraine in accordance with the best foreign experience.


2021 ◽  
Vol 33 (6) ◽  
pp. 1-19
Author(s):  
Linze Li ◽  
Jun Zhang

As an emerging online shopping method, e-commerce has been widely popular since the popularization of the Internet. Online sales and online shopping have become the trend of modern business development. However, the functionality and performance conditions of the existing platform cannot be closely integrated with the merchant's own business. The purpose of this paper is to study the enterprise e-commerce marketing system based on big data. The system design of this paper adopts SSH framework as the main technology, the database selects HBase database, and the front end combines with Web2.0 technology for the interaction of interface display and operation. The experimental results show that applying big data technology to enterprise e-commerce marketing system has extremely important practical significance. Perform a performance analysis on this system,when the amount of data reaches 4000, the speed of HBase is 10.486s, and the query time of Mysql is 50.184s. It can be seen that the Hbase database query speed is much faster than the Mysql database query speed.


Author(s):  
Gurpreet Singh

Abstract: E-commerce is a boom in the modern business. E-commerce means electronic commerce. E- commerce (Electronic commerce) involves buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, predominantly the Internet. E-commerce (Electronic commerce) is a paradigm shift influencing both marketers and the customers. Rather e-commerce is more than just another way to boost the existing business practices. It is leading a complete change in traditional way of doing business. This significant change in business model is witnessing a tremendous growth around the globe and India is not an exception. A massive internet penetration has added to growth of E-commerce and more particularly start-ups have been increasingly using this option as a differentiating business model. Moreover, E-Commerce has significant influences on the environment. Although the model is highly used in current business scenario but the option has not been explored at its fullest. The current research has been undertaken to describe the scenario of E-Commerce, analyze the trends of E-Commerce. The study further examines the key variables imperative for the success of E-commerce business models. Keywords: E-Commerce, Internet, Self-service, Technology, Internet banking.


2021 ◽  
Vol 13 (4) ◽  
pp. 1-35
Author(s):  
David R. Agrawal

If online transactions are tax free, increased online shopping may lower tax rates as jurisdictions seek to reduce tax avoidance; but, if online firms remit taxes, online sales may put upward pressure on tax rates because internet sales help enforce destination-based taxes. I find that higher internet penetration generally results in lower municipal tax rates but raises tax rates in some jurisdictions. The latter effect emerges in states where many online vendors remit taxes. A 1 standard deviation increase in internet penetration lowers local sales taxes in large municipalities by 0.15 percentage points, or 16 percent of the average rate. (JEL H25, H26, H71, L81, R51)


Author(s):  
Vera Savchenko ◽  
◽  
Iryna Smirnova ◽  
Nadiya Smirnova ◽  
◽  
...  

Modern business conditions require updating approaches to the management system, and, accordingly, managerial accounting. Therefore, the issues of deepening research of sectoral specifics of managerial accounting acquire special importance and its influence on the organization and conduct of this type of accounting. The purpose of writing an article is to study the features of the interpretation of the content of the term "managerial accounting" and their impact on the organization of this type of accounting in agrarian enterprises. Scientists, who investigated history of development of managerial accounting, diverge in thoughts on the period of managerial accounting and to further periodize its development. For the first time, the introduction of managerial accounting in practical activities of national enterprises was violated in October 1998 with the adoption of a Program for reforming the accounting system with the application of international standards. Most western researchers support the statement that managerial accounting is a process of preparing information necessary to manual for management. Investigation of the content of existing definitions of managerial accounting allowed a number of conclusions. First, it concerns the definition of managerial accounting at the legislative level. Since managerial accounting is a comprehensive area of activity, it indicates the need to amend the text of the Law of Accounting and financial statements where these circumstances are not taken into account. Secondly, when developing a methodology for managerial accounting in domestic agrarian enterprises, it is necessary to take into account, except for the world experience of accounting practice, achievements of domestic scientists, as well as the specifics and real state of functioning of business entities. Thirdly, the spectrum of opinions on determining the managerial accounting system is very wide. In this case, the interpretation of its content over time changes has been presented. Fourth, in existing studies and definitions of managerial accounting in agriculture there is no sector color. One of the most important tasks of managerial accounting for managers of agrarian enterprises should be the formation of complete and reliable accounting information on the results of the activities of production and functional divisions of enterprises. Maintaining management accounting at the enterprise should be theoretically substantiated, methodically justified and suitable for practical use. Awareness of the need and desire to introduce managerial accounting is not enough to implement this intention. The size of the enterprise needs to provide information to all levels of management, as well as the ratio of expenses and benefits from the introduction of managerial accounting should be played crucial value.


2021 ◽  
Vol 27 (7) ◽  
pp. 112-121
Author(s):  
I. Krasovskaya ◽  
◽  
E. Malyshev ◽  
F. Shamray ◽  
◽  
...  

The scientific and practical relevance, timeliness and practical and applied relevance of the selected research topics are empirically substantiated by the processes of sustainable development of world labour markets, improving the quality of human resources, increasing the importance of scientific and educational activities, acquiring unique competencies, knowledge and skills by workers of modern business entities, deepening specialization and differentiation of science-intensive enterprises, permanent scientific and technological progress and acceleration of the pace of formation of industrial-industrial clusters and venture business. The theoretical and practical goals of the publication are to study the socio-economic mechanisms for solving the theoretical and practical-applied problems of sustainable innovative development of the industrial economy and the implementation of science-intensive projects characterized by high production and economic uncertainty and significant socio-economic risk, which are not amenable to formalization. The theoretical and methodological basis of the publication was the scientific works of domestic and foreign scientists-researchers of socio-economic algorithms for the development of domestic and world economies of industry, as well as venture business. Scientific novelty lies in the critical rethinking of such a constructive and creative result of the venture business as the formation of public-private partnerships and the author’s interpretation of strategically significant science-intensive segments of the industrial economy (telecommunication technologies, medicine, microbiology, production of substitute products, innovative energy trends, the search for alternative sources of energy supply, etc. etc.). The practical significance of the results obtained lies in the comparative characteristics of the American and Eurasian strategies for the innovative development of industry, as well as the empirical argumentation of their socio-economic advantages and disadvantages. The article reveals a reduction in costs and a regression of transactions between production and economic services of American companies, savings due to the narrow focus of scientific and production processes with a simultaneous absence of material incentives for labour activity and the occurrence of costs due to the regulation of labour functions of workers. The use of a progressive system of remuneration of labour and bonuses to personnel of Eurasian companies has been established in the context of a simultaneous increase in resource and raw materials and monetary costs and the liberalization of in-house management, which are of priority importance for the formation of a strategy for the development of the Russian industrial economy


2021 ◽  
Vol 3 (10) ◽  
pp. 97-105
Author(s):  
S. A. Filin ◽  
◽  
K. A. Kholoptseva ◽  

The purpose of the article is to propose a recommendation on the formation of a business model effective in modern conditions. Methods of system and factor analysis, economic and mathematical modeling, grouping, study and synthesis of information and assessment were applied. The essence and content of modern business models were analyzed from the point of view of achieving the commercial success of the organization, including using the example of Tinkoff JSC. It was concluded that the success of the organization at the current stage of business development depends on the development and implementation of new products and processes in the production and management of the organization. In the field of management, this idea is manifested in different forms of organizing business processes, for example, in business groups, business models.


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