scholarly journals A Study on Impact of Sales Promotion and Offers on Customers of General Merchandise Products at Retail Stores in Hubli

2021 ◽  
Vol 9 (11) ◽  
pp. 1636-1640
Author(s):  
Gururaj Patil
Keyword(s):  
Graphical Representation ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Sampling Procedure ◽  
Sales Promotion ◽  
Primary Data ◽  
Sales Promotions ◽  
Mind Set ◽  
The Impact ◽  
Structured Questionnaire

Abstract: A study on “The impact of sales promotion and offers on customers of general merchandise products” the main objective of the research to study the impact of sales promotions and offers on customers .Hubli being one of the fast growing cities of Karnataka has slowly started witnessing a change with respect to shopping. People here, are willing to have a shopping experience similar to metro cities. A study on the impact of sales promotions and offers on customers of general merchandise products at big bazaar at Hubli in order to understand the consumer’s attitude towards the sales promotions of specific company such as Big Bazaar and the basis on what it is expected by them. The report includes detailed study of the industry profile and about the organization. This study enhances the process of understanding the consumers through the survey conducted on them. This study is explorative in nature, including a survey and fact finding. Simple random sampling procedure was used to select the sample. Through this study an attempt has been made to understand the mind set of customers about big bazaar and accordingly the recommendations has been made with the help of findings & customer’s suggestions. The main objective of the study is to understand the attitude and perception of customers towards Big Bazaar. The data for the study is based on 100 samples, which is collected in the form of structured questionnaire. The study is confined only to the customers who shop at Hubli. Both primary and secondary data are used for the study. Primary data was collected with the help of structured questionnaire to extract necessary data from the respondents. Secondary data was collected from company websites. Questionnaire consists of dichotomous; ratings scale questions and open-ended questions. The collected data was analyze and interpreted by using statistical tools and graphical representation has been done. Keywords: Sales promotions, impulsive buying, types of promotions, organized retailing.

Technological Innovation: An Imperative Tool for Entrepreneurship Development in Nigeria

2013 ◽  
Vol 03 (08) ◽  
pp. 41-47
Author(s):  
OYEWALE I.O ◽  
ADEYEMO S.A ◽  
OGUNLEYE P.O
Keyword(s):  
Technological Innovation ◽  
Random Sampling ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Entrepreneurship Development ◽  
Mature Organizations ◽  
The Impact ◽  
Structured Questionnaire ◽  
Innovation And Entrepreneurship

Sustainable economic development does not occur without entrepreneurship and entrepreneurship is the practice of starting new organizations or revitalizing mature organizations. This study therefore is done to analyse the impact of innovation, technology and on the entrepreneurial development activities in Nigeria. Simple random sampling technique was used to select a total of 12 entrepreneurs from Lagos State that constituted our sample size. The primary data consists of a number of items in well- structured questionnaire that was administered to and completed by the respondents. Regression analysis was used to analyse the data. The results showed that there is significant relationship between technological innovation and entrepreneurship development in Nigeria. It is therefore recommended that government should create a friendly or an enabling environment for entrepreneurship and consumer goods to boost the Nigeria economy.

scholarly journals Impact of Improved Cassava Technology Adoption on Farmers Output in Benue State, Nigeria

2019 ◽  
pp. 1-10
Author(s):  
Juliet Ogadinma Onyemma ◽  
Mark Tokula ◽  
Koko Michael Tertsea ◽  
Nwafor Solomon Chimela
Keyword(s):  
Regression Model ◽  
Survey Design ◽  
Simple Random Sampling ◽  
Well Being ◽  
Multiple Regression Model ◽  
Primary Data ◽  
Home Food ◽  
Extension Agencies ◽  
The Impact ◽  
Structured Questionnaire

Aims: The aim of the study was to ascertain the impact of the adoption of improved cassava technology on the output of farmers in Benue state, Nigeria. Study Design: The study used Survey design. Place and Duration of Study: The study was carried out in Benue State, between November 2018 and May 2019. Methodology: Cluster and simple random sampling techniques were used to select 366 respondents for the study. Primary data were collected using Semi-structured questionnaire. Objective 1 was achieved using descriptive statistics such as percentages, frequencies and means while Objective 2 was achieved using multiple regression model. Results: The findings showed that the adoption of improved cassava technologies influenced the farmers in a number of ways which included increased farmers income (56%:  2.10), acquired new skills (75%:); increased output (76%: ); expanded production (67%: ); ensured more food at home (food security) ( 85%: ); and increased well being of adopters (80%: ). The result also revealed that improved cassava technologies adoption have significant impact on farmers output in Benue State was accepted. This was indicated by F-stat value of 33.42 and F-probe value of 0.000 of less than 0.05, indicating that the estimated regression model adopted in this study was statistically significant at 1%. The R2 value of 0.75 implied that 75% of dependent variable (farmers output) was explained by the independent variables (TSM0505, TSM0581, TSM0572, TMS011368, TMS961632, TMS920326 TME 419, NR8082). Conclusion: Thus it was concluded that improved cassava technologies adoption have significant impact on farmers output in Benue State The study thus recommend that Extension agencies should ensure that improved cassava technologies are accessible by farmers and that farmers acquire the necessary knowledge and skills in using such technologies. This will ensure high adoption and high impact as well.

scholarly journals Purchase Intention in the Fashion Industry on Local and International E-Commerce in Indonesia

2022 ◽  
Vol 13 (2) ◽  
pp. 1-12
Author(s):  
Lim Sanny ◽  
Tita Dwi Julianto ◽  
Serafim Savionus ◽  
Beni Widarman bin Yus Kelena
Keyword(s):  
Purchase Intention ◽  
Perceived Quality ◽  
Sales Promotion ◽  
Primary Data ◽  
Fashion Industry ◽  
Sales Promotions ◽  
Promotion Strategy ◽  
Fashion Products ◽  
The Impact

The purpose of this research is to examine the impact of the two categories of sales promotional tools (monetary and non-monetary) on purchase intention with the consideration of consumers’ perceived quality for fashion products in local and international e-commerce. As the competition between local and international e-commerce is increasingly fierce, it requires an appropriate sales promotion strategy that is in accordance with customers perceptions in Indonesia to capture customers’ purchase intention. This research is purely quantitative by using primary data through distributing online questionnaires to customers who have shopped fashion products in local or international e-commerce. Path analysis was used to verify the conceptual model and hypotheses in this research. This research confirms that sales promotions (both monetary and non-monetary) affect customers’ perceived quality of a product in both e-commerce.

scholarly journals The Impact of Livestock Extension on the Livelihood of Mbororo Fulani Women in the North West Region of Cameroon

2020 ◽  
Vol 8 (2) ◽  
pp. 666
Author(s):  
Loveline Enjoh Forbang ◽  
Tohnian Nobert Lengha ◽  
Fonteh Athanasius Amungwa
Keyword(s):  
Secondary Data ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Livestock Farming ◽  
Extension Services ◽  
North West ◽  
The North ◽  
West Region ◽  
Livestock Sector ◽  
The Impact

Mbororo Fulani women are experiencing transformation in their livelihood through livestock farming. This paper investigates the contributions of livestock farming to the wellbeing of the Mbororo Fulani women of the North West region of Cameroon. Mbororo women in the North West region play different roles to contribute to the growth of the livestock sector in Cameroon but lack technological knowledge and extension services to improve on their livestock activities. The study used primary data gotten through structured questionnaires and secondary data from journals, books and work from other researchers. The simple random sampling was used to select 400 Mbororo women for the study and SPSS was used for data analysis. The study reveals that 61% of Mbororo women are engage in livestock farming. 20.4% of the women keep different categories of livestock extension (sheep, goat, poultry etc). 89% of the women do livestock farming for income generation and as a means to increase proteins needs for their families. Therefore, livestock is an important source of revenue to Mbororo Fulani women in the North West region of Cameroon thus Cameroon government should put more efforts to assist these Mbororo women in livestock farming by providing them with modern innovations through extension services and resources needed to expand on livestock farming.

scholarly journals The impact of retail shoes sales promotional activities on ladies’ purchase intentions

2014 ◽  
Vol 4 (2) ◽  
pp. 166 ◽  
Author(s):  
Sameen Akhter ◽  
Muhammad Rizwan ◽  
Shufa Shujaat ◽  
Zarmina Durrani
Keyword(s):  
Customer Loyalty ◽  
Purchase Intention ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Purchase Intentions ◽  
Sales Promotion ◽  
Survey Method ◽  
Sales Promotions ◽  
Spss Software ◽  
The Impact

In this study we examine how different variables impact sales promotions that ultimately influence purchase intentions of customer. The main purpose of this study is to examine how attitude towards discount affects sales promotional activities to influence customers’ purchase intention along with the impact of customer loyalty and in store displays on them. To collect information, the survey method was conducted through questionnaires to take response from the customers of Stylo shoes in Bahawalpur. For this purpose, a sample of 164 customers was selected through the simple random sampling technique and then the data was entered in SPSS software for descriptive and inferential statistical analysis. The results of the study indicate that there is no relationship between customer loyalty and sales promotion whereas attitude towards discount has a positive relation with sales promotion. Likewise, sales promotion, customer loyalty and in-store display has a significant relationship with purchase intention. The results of this study will assist retailers to select the best promotional tool that will influence purchase intentions of customer. These plans help businessmen and marketers to gain competitive advantage over their competitors and enable the businesses to earn maximum profit.

scholarly journals Does Microfinance Matter for Women Borrowers? Recent Findings from Bangladesh

2019 ◽  
pp. 1-9
Author(s):  
Basharat Hossain ◽  
Syed Naimul Wadood
Keyword(s):  
Interest Rates ◽  
Cross Sections ◽  
Quantitative Research ◽  
Positive Impact ◽  
Secondary Data ◽  
Primary Data ◽  
Random Survey ◽  
The Impact ◽  
Structured Questionnaire ◽  
Women Borrowers

This paper examines the impact of microfinance on some selected women borrower respondents of Bangladesh, who have been selected through a systematic random survey process. This is a quantitative research based on primary and secondary data. The primary data was collected through a structured questionnaire on sixty women borrowers of the Dhaka City, Bangladesh. This paper finds that microfinance has a highly significant positive impact on the income of these women borrower respondents. Moreover, though microfinance encourages for savings and buying new asset but it has no significant impact on their asset building and savings.Overall, there has been a mixed outcome from this cross-sections data: microfinance has been found as a matter for women borrowers’ income increasing aspects, whereas not much effective in increasing savings or building up of assets. Finally the paper recommends some steps to increase effectiveness of microfinance on the women borrowers, including expanding training facilities and lower interest rates particularly for women borrowers.

scholarly journals Impact of Covid-19 Crisis on Micro-Enterprises: A Study of Lunglei Mizoram

2021 ◽  
Vol 6 (1) ◽  
pp. 27-35
Author(s):  
R. Lalngaihsaki ◽  
R. Lalnunthara
Keyword(s):  
Financial Institutions ◽  
Secondary Data ◽  
Primary Data ◽  
Working Capital ◽  
Society Business ◽  
The World ◽  
The Government ◽  
The Impact ◽  
Micro Enterprises ◽  
Structured Questionnaire

Covid-19 pandemic has impacted the society, business and economy around the world. The present study is conducted to understand and analyse the impact of Covid-19 crisis on micro-enterprises in Lunglei, Mizoram. For the purpose of the study, 80 micro-enterprises were selected as sample. Primary data were collected by using the structured questionnaire. Secondary data were collected through journals, books and websites. The study reflected that 80% of the enterprises’ revenue were negatively impacted by the pandemic. 58.75% of the enterprises were facing the problems in making obligatory payments such as salaries, wages, rent, taxes, loans etc due to the Covid-19 crisis. The present study also revealed that 28.75% of the enterprises’ working capital were already negative to run the enterprises if Covid-19 crisis continues. Therefore, the study recommended that the government, banks and financial institutions would take steps to alleviate the impact of Covid-19 crisis on the micro-enterprises by providing low interest loans, relaxation of the loan payment, new schemes for entrepreneurs.

scholarly journals Impact of Government Welfare Schemes on Empowerment of Minority Women in Karnataka

2021 ◽  
pp. 191-203
Author(s):  
Niyaz ◽  
Abhinandan Kulal ◽  
Mahammad Thauseef P. ◽  
Abdul Jaleel
Keyword(s):  
Rural Areas ◽  
Simple Random Sampling ◽  
Primary Objective ◽  
Minority Women ◽  
Primary Data ◽  
Awareness Programs ◽  
Simple Regression Analysis ◽  
The Government ◽  
The Impact ◽  
Structured Questionnaire

Purpose: Even though the government had taken many initiatives for the empowerment of minority women but the success of such initiatives is questionable. A strong tool for perfect empowerment requires financial independence and self-reliant, and this can be achieved only through financial support. With this intention, a present study was conducted to evaluate the impact of awareness and utilisation of various welfare schemes on the empowerment of minority women. Design/Methodology/Approach: A study was conducted in Karnataka by taking 388 minority women as a sample unit. Simple random sampling techniques were used to select sample units and primary data was collected using a structured questionnaire. Hypotheses are developed to support the primary objective and tested with simple regression analysis. Findings/Result: The study found that minority women have a very low level of awareness and utilisation of government welfare schemes which has adversely affected the overall development of minority women. This study suggested to take awareness programs for minority women in rural areas to achieve overall empowerment in India. Paper Type: Analytical Paper

scholarly journals Awareness of Green Marketing in Retailing and its Impact in Environment

2019 ◽  
Vol 9 (2S3) ◽  
pp. 440-444
Keyword(s):  
Quantitative Research ◽  
Secondary Data ◽  
Green Marketing ◽  
Environmental Benefits ◽  
Primary Data ◽  
Chi Square ◽  
Descriptive Research ◽  
Chi Square Analysis ◽  
The Impact ◽  
Structured Questionnaire

Green marketing refers to the process of selling goods or services based on environmental benefits. Green selling is very much significant for a number of reasons from eliminating extravagance and to educate all the consumers about maintaining the product or services eco-friendly. Objective of the studyis to identify the awareness of green marketing among retailers and to analyses the impact of green marketing on environment. This study is a quantitative type of research and it involves a descriptive research design. Quantitative research is obtained based on the structured questionnaire framed. Researcher has taken Primary Data through Questionnaire and Secondary Data through Journals, Magazines and Internet. Researcher Used Bar Diagram, Pie Diagram and Chi-Square Analysis for Interpretation.

scholarly journals THE IMPACT OF PROMOTION ON ROOM OCCUPANCY RATE IN MESRA BUSINESS AND RESORT HOTEL SAMARINDA

2020 ◽  
Vol 4 (2) ◽  
pp. 150-157
Author(s):  
Muhammad Fikry Aransyah ◽  
◽  
Fareis Althalets ◽  
Tuti Wediawati ◽  
Andini Sari
Keyword(s):  
Secondary Data ◽  
Sales Promotion ◽  
Primary Data ◽  
Linear Regression Method ◽  
Observation Data ◽  
Occupancy Rate ◽  
Direct Sales ◽  
Occupancy Rates ◽  
The Impact ◽  
Resort Hotel

Purpose: The purpose of this research is to test and analyze the effect of the development of room occupancy rates at the Mesra Business and Resort Hotel in Samarinda Research methods: Primary data obtained by conducting interviews with 70 respondents using a questionnaire— secondary data collected by conducting field observation. Data were analyzed using a simple linear regression method with the help of SPSS statistical software version 23. Results and discussions: The result showed that the promotion variables consisting of advertising, direct sales, sales promotion, publicity, and word of mouth simultaneously had a significant effect on room occupancy rates. Conclusion: The promotional mix variable has a positive and significant effect on the room occupancy rate variable or the consumer's decision to choose a place to stay at the Mesra Business and Resort Hotel.

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