scholarly journals THE IMPACT OF PROMOTION ON ROOM OCCUPANCY RATE IN MESRA BUSINESS AND RESORT HOTEL SAMARINDA

2020 ◽  
Vol 4 (2) ◽  
pp. 150-157
Author(s):  
Muhammad Fikry Aransyah ◽  
◽  
Fareis Althalets ◽  
Tuti Wediawati ◽  
Andini Sari
Keyword(s):  
Secondary Data ◽  
Sales Promotion ◽  
Primary Data ◽  
Linear Regression Method ◽  
Observation Data ◽  
Occupancy Rate ◽  
Direct Sales ◽  
Occupancy Rates ◽  
The Impact ◽  
Resort Hotel

Purpose: The purpose of this research is to test and analyze the effect of the development of room occupancy rates at the Mesra Business and Resort Hotel in Samarinda Research methods: Primary data obtained by conducting interviews with 70 respondents using a questionnaire— secondary data collected by conducting field observation. Data were analyzed using a simple linear regression method with the help of SPSS statistical software version 23. Results and discussions: The result showed that the promotion variables consisting of advertising, direct sales, sales promotion, publicity, and word of mouth simultaneously had a significant effect on room occupancy rates. Conclusion: The promotional mix variable has a positive and significant effect on the room occupancy rate variable or the consumer's decision to choose a place to stay at the Mesra Business and Resort Hotel.

scholarly journals PENGARUH PROMOSI TERHADAP TINGKAT HUNIAN KAMAR PADA MESRA BUSINESS DAN RESORT HOTEL DI SAMARINDA

2020 ◽  
Vol 8 (1) ◽  
pp. 82
Author(s):  
Andini Indria Sari
Keyword(s):  
Word Of Mouth ◽  
Secondary Data ◽  
Sales Promotion ◽  
Primary Data ◽  
Linear Regression Method ◽  
Observation Data ◽  
Direct Sales ◽  
Field Observation Data ◽  
Occupancy Rates ◽  
Resort Hotel

Promotion activities carried out by a company are a combination of the variables contained in the promotion mix, these variables include advertising, direct sales, sales promotion, publicity and word of mouth. The purpose of this research is to test and analyze the effect of the promotion of room occupancy rates at the Mesra Business and Resort Hotel in Samarinda. Promotion (X) is an independent variable while Occupancy Rate (Y) is a dependent variable. Primary data were obtained by conducting interviews with 70 respondents using a questionnaire. Secondary data obtained by conducting field observation. Data were analyzed using a simple linear regression method with the help of SPSS statistical software version 23. The result showed that the promotion variables consisting of advertising, direct sales, sales promotion, publicity and word of mouth simultaneously had a significant effect on room occupancy rates. Mesra Business and Resort Hotel should increase their promotional activities through the internet, be it the official website or existing social media. Wich can be accessed anytime, anywhere.

scholarly journals Impactos da Covid-19 na produção e comercialização de alimentos em Brasília-DF: desafios para os assentados/acampados da reforma agrária

GeoTextos ◽  
2021 ◽  
Vol 17 (1) ◽  
Author(s):  
Juliana Luiza Barbosa Dias ◽  
Juscelino Eudâmidas Bezerra
Keyword(s):  
Rural Areas ◽  
Food Production ◽  
Food Systems ◽  
Agricultural Sector ◽  
Agrarian Reform ◽  
Secondary Data ◽  
Primary Data ◽  
Direct Sales ◽  
On Line ◽  
The Impact

<p>O setor agrícola foi severamente afetado pela pandemia de Covid-19, gerando incertezas sobre a produção e a distribuição de alimentos, o que afetou diretamente o trabalho de milhões de agricultores. Este artigo visa a analisar o impacto da pandemia na produção de alimentos em Brasília-DF, especialmente entre os agricultores assentados/acampados da reforma agrária. Para a análise, foram utilizados dados primários obtidos através de um questionário on-line destinado ao público da reforma agrária em áreas rurais das regiões administrativas da capital federal, além de dados secundários, disponibilizados por instituições públicas. Os resultados mostraram que o impacto da pandemia foi intenso entre os agricultores, deixando-os extremamente vulneráveis, principalmente nos meses iniciais da pandemia. Como forma de enfretamento dos efeitos da pandemia, os trabalhadores adotaram quatro medidas específicas: a utilização do serviço de entrega delivery; a venda de cestas agroecológicas; a participação em redes solidárias e a venda direta em feira de reforma agrária. Essas novas dinâmicas de comercialização têm transformado as formas de interação campo-cidade ao demandar estratégias diferenciadas para alcançar os consumidores finais, contribuindo para amenizar os efeitos disruptivos da pandemia nos sistemas alimentares locais.</p><p><span>Abstract</span></p><p>IMPACTS OF COVID-19 ON FOOD PRODUCTION AND COMMERCIALIZATION IN BRASILIA-DF: CHALLENGES FOR AGRARIAN REFORM SETTLERS/CAMPED</p><p>The agricultural sector was severely affected by the pandemic of Covid-19, genera- ting uncertainties about food production and distribution, which directly affected the work of millions of farmers. This article aims to analyze the impact of the pandemic on food production in Brasília-DF, especially among farmers settled in agrarian reform settlements. The analysis used primary data obtained through an on-line questionnaire addressed to the public of agrarian reform in rural areas of the administrative regions of the federal capital, as well as secondary data made available by public institutions. The results showed that the impact of the pandemic was intense among farmers, leaving them extremely vulnerable, especially in the initial months of the pandemic. As a way of countering the effects of the pandemic, workers have adopted four specific measures: the use of delivery services; the salof agro-ecological baskets; participation in solidarity networks; and direct sales at agrarian reform fairs. These new commercialization dynamics have transformed the forms of countryside-city interaction by demanding different strategies to reach final consumers, contributing to mitigate the pandemic’s disruptive effects on local food systems.</p>

scholarly journals Perlindungan Konsumen Terhadap Produk Makanan Kadaluarsa di Kota Batam

2020 ◽  
Vol 5 (1) ◽  
pp. 85
Author(s):  
Rina Shahriyani Shahrullah ◽  
Hindra Hindra
Keyword(s):  
Qualitative Research ◽  
Consumer Protection ◽  
Secondary Data ◽  
Food Products ◽  
Primary Data ◽  
Observation Data ◽  
Negative Effects ◽  
Legal Research ◽  
The Impact

The purpose of this study is analyzing the setting of Law No. 8 of 1999 on Consumer Protection Against Expired Food Products in Kota Batam.Menganalisis application of the impact of Law No. 8 of 1999 on Consumer Protection Against Expired Food Products in Kota Batam.Menganalisis and find solutions Law No. 8 of 1999 against the negative effects of using products Food Expiration in Batam. This research is classified as qualitative research, and the kind of empirical legal research / sociological, and the object of research is the primary data Interview and observation data coupled with secondary data literature study.The results of this thesis study can be concluded as follows: Implementation of Law No. 8 of 1999 on Consumer Protection against food products expired in Batam practically found that business (shop owners) already have a sense of absolute responsibility (strick lialibility), where when consumers konplein in case the goods expired they had provide compensation in accordance with the agreement. Against the expired goods store owners take action to restore the goods to the seller, gutted and there was also selling goods at bargain prices

scholarly journals Peran Sales Promotion dan Brand Equity dalam Memengaruhi Re-purchase Intention Produk Fashion di Marketplace

2021 ◽  
Vol 9 (4) ◽  
pp. 1582-1591
Author(s):  
Yudhistira Rangga Paksi ◽  
Tias Andarini Indarwati
Keyword(s):  
Brand Equity ◽  
Purchase Intention ◽  
Sampling Method ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Primary Data ◽  
Observation Data ◽  
Repurchase Intention ◽  
Repurchase Intentions ◽  
The Impact

Indonesia's e-commerce growth in 2020 has increased quite a lot compared to 2019. Fashion is rising and safe to shop online at Indonesian e-commerce and Shopee as one of the largest E-commerce in Indonesia. Erigo, as a local Indonesian brand, competes with competitors to get customers repurchase intentions. The article examines the impact of sales promotion and brand equity on customer intention to repurchase Erigo local brand products by studying the Shopee marketplace. The sample of this research is respondents who have purchased Erigo products at Shopee. This primary data was collected by questionnaire and observation. Data analysis with multiple linear regression and sample used was 121 respondents. The sampling method used nonprobability sampling, and the sampling technique was judgmental sampling. The results showed that Sales Promotion and Brand Equity had a significant influence on the repurchase intention of Erigo products. This study recommends Erigo to maintain brand equity. Erigo also must keep their unique promotions, such as low prices at the end of the month and get free items for the purchase. Erigo can also use the findings for its brand evaluation.

scholarly journals A Study on Impact of Sales Promotion and Offers on Customers of General Merchandise Products at Retail Stores in Hubli

2021 ◽  
Vol 9 (11) ◽  
pp. 1636-1640
Author(s):  
Gururaj Patil
Keyword(s):  
Graphical Representation ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Sampling Procedure ◽  
Sales Promotion ◽  
Primary Data ◽  
Sales Promotions ◽  
Mind Set ◽  
The Impact ◽  
Structured Questionnaire

Abstract: A study on “The impact of sales promotion and offers on customers of general merchandise products” the main objective of the research to study the impact of sales promotions and offers on customers .Hubli being one of the fast growing cities of Karnataka has slowly started witnessing a change with respect to shopping. People here, are willing to have a shopping experience similar to metro cities. A study on the impact of sales promotions and offers on customers of general merchandise products at big bazaar at Hubli in order to understand the consumer’s attitude towards the sales promotions of specific company such as Big Bazaar and the basis on what it is expected by them. The report includes detailed study of the industry profile and about the organization. This study enhances the process of understanding the consumers through the survey conducted on them. This study is explorative in nature, including a survey and fact finding. Simple random sampling procedure was used to select the sample. Through this study an attempt has been made to understand the mind set of customers about big bazaar and accordingly the recommendations has been made with the help of findings & customer’s suggestions. The main objective of the study is to understand the attitude and perception of customers towards Big Bazaar. The data for the study is based on 100 samples, which is collected in the form of structured questionnaire. The study is confined only to the customers who shop at Hubli. Both primary and secondary data are used for the study. Primary data was collected with the help of structured questionnaire to extract necessary data from the respondents. Secondary data was collected from company websites. Questionnaire consists of dichotomous; ratings scale questions and open-ended questions. The collected data was analyze and interpreted by using statistical tools and graphical representation has been done. Keywords: Sales promotions, impulsive buying, types of promotions, organized retailing.

PENGARUH PELATIHAN, KOMPETENSI, MOTIVASI DAN KEPEMIMPINAN TERHADAP KINERJA PEGAWAI DENGAN PENDIDIKAN SEBAGAI PEMODERATOR PADA BALAI PENDIDIKAN DAN PELATIHAN APARATUR KEMENTERIAN KELAUTAN DAN PERIKANAN

2018 ◽  
Vol 5 (2) ◽  
pp. 37-49
Author(s):  
Wahyu Yulianto
Keyword(s):  
Job Satisfaction ◽  
Performance Appraisal ◽  
Structural Equation ◽  
Secondary Data ◽  
Primary Data ◽  
Equation Modeling ◽  
Training Centre ◽  
Competence Motivation ◽  
The Impact ◽  
Mediator Variable

The study purpose is to analyse the impact of training, competence, motivation and leadership towards performance either directly or through job satisfaction as a mediator variable. As many as 55 staff are considered as respondents in this research, and census method is used as the sampling method. Primary data in this study were collected through questionnaires and analyzed using Likert Scale. Secondary data are obtained from the organization structure Sukamandi Apparatus Training Centre (BDA), performance appraisal, staff attendance, information system and personnel management. Structural Equation Modeling Analisis of Moment Structures (SEM-AMOS) is used to process and analyze data. This study shows staff with high education, competence and leadership have a significant effect on performance, While the job satisfaction is significant in mediating the influence of training, competence and leadership on performance. Next on the employee with low education, training, competence, motivation and leadership have a significant influence on performance, while job satisfaction is significant in mediating the effect of competence and leadership on staff performance.   Keywords:  training, competence, motivation, leadership, job satisfaction, performance

scholarly journals The Impact of Dynamic Capabilities on Sustainable Competitive Advantage in the Pharmaceutical Sector in Egypt

2017 ◽  
Vol 6 (2) ◽  
pp. 1
Author(s):  
Albert Naiem Naguib ◽  
Eahab Elsaid ◽  
Abdel Moneim Elsaid
Keyword(s):  
Competitive Advantage ◽  
Dynamic Capabilities ◽  
Secondary Data ◽  
Primary Data ◽  
Sustainable Competitive Advantage ◽  
Firm Characteristics ◽  
Pharmaceutical Sector ◽  
Chi Square ◽  
Pharmaceutical Firms ◽  
The Impact

This study examines the relationship between dynamic capabilities (experience, routine, skills, firm characteristics, knowledge and technology) and competitive advantage sustainability in the Egyptian pharmaceutical sector. The data was collected using primary and secondary data sources. Primary data was collected from questionnaires distributed to 160 top managers in 20 pharmaceutical firms. The secondary data about pharmaceutical firms like rankings, revenues and market share was collected from external sources such as Intercontinental Marketing Service (IMS). The questionnaires examine six independent variables based on a five-scale Likert scale. The methodology used in the study is non-probability sampling (judgmental sampling), Cronbach’s alpha reliability coefficient and Chi-square tests. The results support the notion that there is a significant relationship between four of the six dynamic capabilities (experience, skills, firm characteristics and knowledge) and the competitive advantage sustainability for pharmaceutical firms in Egypt. Designing the questionnaire and formulating the questions to target the required field was challenging, given that the topic is dynamic and the business scene in Egypt has witnessed drastic political changes since January 2011. The study should assist pharmaceutical companies in Egypt in directing their investments properly and in determining the weaknesses in their dynamic capabilities that need to be addressed.

scholarly journals Analysis of Bio-Risk Management System Implementation in Indonesian Higher Education Laboratory

2021 ◽  
Vol 18 (10) ◽  
pp. 5076
Author(s):  
Anom Bowolaksono ◽  
Fatma Lestari ◽  
Saraswati Andani Satyawardhani ◽  
Abdul Kadir ◽  
Cynthia Febrina Maharani ◽  
...  
Keyword(s):  
Higher Education ◽  
Risk Management ◽  
Management System ◽  
Gap Analysis ◽  
Secondary Data ◽  
Education Institution ◽  
Management Systems ◽  
Primary Data ◽  
Risk Management System ◽  
The Impact

Developing countries face various challenges in implementing bio-risk management systems in the laboratory. In addition, educational settings are considered as workplaces with biohazard risks. Every activity in a laboratory facility carries many potential hazards that can impact human health and the environment and may cause laboratory incidents, including Laboratory Acquired Infections (LAIs). In an effort to minimize the impact and occurrence of these incidents, it is necessary to evaluate the implementation of a bio-risk management system in every activity that involves handling biological agents. This study was conducted in an Indonesian higher-education institution, herein coded as University Y. This is a descriptive, semi-quantitative study aimed at analysing and evaluating the implementation of the bio-risk management systems used in laboratories by analysing the achievements obtained by each laboratory. The study used primary data that were collected using a checklist which referred to ISO 35001: 2019 on Laboratory Bio-risk Management. The checklist consisted of 202 items forming seven main elements. In addition, secondary data obtained from literature and document review were also used. The results show that out of 11 laboratories examined, only 2 laboratories met 50% of the requirements, which were Laboratory A and B, achieving good performance. Regarding the clauses of standards, a gap analysis identified leadership, performance evaluation, and support as elements with the lowest achievement. Therefore, corrective action should be developed by enhancing the commitment from management as well as improving documentation, policy, education and training.

PENGARUH PENGETAHUAN PERPAJAKAN TERHADAP KEPATUHAN WAJIB PAJAK KENDARAAN BERMOTOR DI KANTOR SAMSAT KOTA TOMOHON

2021 ◽  
pp. 292-301
Author(s):  
Stevly Tumanduk ◽  
Arie Kawulur ◽  
Aprili Bacilius
Keyword(s):  
Motor Vehicle ◽  
Regression Coefficient ◽  
Primary Data ◽  
Survey Method ◽  
Observation Data ◽  
Simple Regression Analysis ◽  
Variable Influence ◽  
The Impact ◽  
Linearity Test ◽  
Simple Regression

Abstrak Riset ini bermaksud demi mengetahui apakah pengaruh pengetahuan perpajakan terhadap kepatuhan wajib pajak di Kantor SAMSAT Kota Tomohon. Pada riset ini variabel kepatuhan wajib pajak menjadi variabel dependen. Sampel pada pengkajian ini sebanyak 100 wajib pajak serta diambil memakai rumus Slovin.             Metode yang dipergunakan dalam riset ini ialah metode survei dengan pendekatan kuantitatif. Pada riset ini data primer dikumpulkan dengan cara teknik pengumpulan data observasi, dokumentasi serta angket/kuesioner, adapun teknik analisis data yang digunakan pada pengkajian ini ialah analisis regresi sederhana dengan uji normalitas, uji linieritas, dan uji hipotesis.             Hasil pengkajian ini adanya dampak positif dan signifikan mengenai dampak pengetahuan perpajakan terhadap kepatuhan wajib pajak kendaraan bermotor di mana persamaan regresi sederhana dalam riset ini menunjukkan nilai koefisien Regresi X sebesar 0.072 memperlihatkan ternyata setiap penambahan 1% pengaruh pengetahuan perpajakan, maka nilai kepatuhan wajib pajak kendaraan bermotor bertambah sebesar 0.072. Koefisien regresi tersebut bernilai positif, sehingga dapat dikatakan bahwa dampak variabel X terhadap Y ialah positif. Dengan demikian variabel pengaruh pengetahuan perpajakan berdampak signifikan atas kepatuhan wajib pajak kendaraan bermotor di Kantor Samsat Kota Tomohon.   Kata Kunci : Pengetahuan Perpajakan, Kepatuhan Wajib Pajak   Abstract                This research intends to find out whether the influence of tax knowledge on taxpayer compliance at the Tomohon City SAMSAT Office. In this research, the taxpayer compliance variable becomes the dependent variable. The sample in this study was 100 taxpayers and was taken using the Slovin formula. The method used in this research is a survey method with a quantitative approach. In this research, primary data were collected by means of observation data collection techniques, documentation and questionnaires, while the data analysis techniques used in this study were simple regression analysis with normality test, linearity test, and hypothesis testing. The results of the study are that there is a positive and significant impact on the impact of tax knowledge on motor vehicle taxpayer compliance where the simple regression equation in this research shows the X regression coefficient value of 0.072 showing that all 1% additions affect tax knowledge, then the motor vehicle taxpayer compliance value increases by 0.072. The regression coefficient is positive, so it can be said that the impact of variable X on Y is positive. Thus the variable influence of tax knowledge has a significant impact on motor vehicle taxpayer compliance at the Tomohon City Samsat Office.   Keywords: Tax Knowledge, Taxpayer Compliance

scholarly journals KAJIAN FAKTOR-FAKTOR YANG MEMPENGARUHI PENYERAPAN TENAGA KERJA DAN KESEJAHTERAAN MASYARAKAT DI PROVINSI BALI

2021 ◽  
pp. 1115
Author(s):  
Ketut Candri ◽  
I Komang Gde Bendesa
Keyword(s):  
Path Analysis ◽  
Dominant Role ◽  
Secondary Data ◽  
Occupancy Rate ◽  
Total Employment ◽  
Insignificant Effect ◽  
The People ◽  
Analysis Technique ◽  
Occupancy Rates ◽  
Central Statistics

  Bali is an island where tourism plays a dominant role in its economy, so its potential needs to be further developed. The purpose of this study is to analyze the effect of tourist visits, number of hotels, and hotel occupancy rates on total employment and welfare of the people in Bali. The data used is secondary data published by Bali Provincial Tourism Office and the Bali Province Central Statistics Agency from 2000-2019. The analysis technique used is path analysis. The results showed that the number of tourist visits has a positive and significant effect on total employment, the number of hotels has a negative and insignificant effect on total employment, while the hotel occupancy rate has a positive and insignificant effect on total employment. In addition, the number of tourist visits has a negative and insignificant effect on welfare, the number of hotels and the total employment have a positive and significant effect on welfare, while the hotel occupancy rate has a negative and significant effect on the welfare of the community.  Labor absorption is not a mediating variable between tourist visits and occupancy rate on welfare.

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