scholarly journals Awareness of Green Marketing in Retailing and its Impact in Environment

Green marketing refers to the process of selling goods or services based on environmental benefits. Green selling is very much significant for a number of reasons from eliminating extravagance and to educate all the consumers about maintaining the product or services eco-friendly. Objective of the studyis to identify the awareness of green marketing among retailers and to analyses the impact of green marketing on environment. This study is a quantitative type of research and it involves a descriptive research design. Quantitative research is obtained based on the structured questionnaire framed. Researcher has taken Primary Data through Questionnaire and Secondary Data through Journals, Magazines and Internet. Researcher Used Bar Diagram, Pie Diagram and Chi-Square Analysis for Interpretation.

Author(s):  
Basharat Hossain ◽  
Syed Naimul Wadood

This paper examines the impact of microfinance on some selected women borrower respondents of Bangladesh, who have been selected through a systematic random survey process. This is a quantitative research based on primary and secondary data. The primary data was collected through a structured questionnaire on sixty women borrowers of the Dhaka City, Bangladesh. This paper finds that microfinance has a highly significant positive impact on the income of these women borrower respondents. Moreover, though microfinance encourages for savings and buying new asset but it has no significant impact on their asset building and savings.Overall, there has been a mixed outcome from this cross-sections data: microfinance has been found as a matter for women borrowers’ income increasing aspects, whereas not much effective in increasing savings or building up of assets. Finally the paper recommends some steps to increase effectiveness of microfinance on the women borrowers, including expanding training facilities and lower interest rates particularly for women borrowers.


2021 ◽  
Vol 9 (1) ◽  
pp. 15-28
Author(s):  
Josephine Shailemo

This paper is all about the impact and aftermath of corona virus (COVID-19) on Southern African Development Community (SADC) consumers. Major impacts as well as aftermath of COVID-19 were criticized and analyzed thoroughly to give more clarity. The study employed both qualitative and quantitative research designs, and the study was a descriptive research of a survey kind of. The targeted population was SADC consumers. The sample size of 200 consumers was taken from Namibia and South Africa only among other SADC countries. Questionnaires were drafted distributed and handed to respondents. Primary data was collected by the means of interviews as well as structured questionnaires, while Secondary data was collected from journals and by the use of internet. Data were analyzed and finally presented in a form of tables and pie charts. The two hypotheses (Null and Alternative) testing were identified, which led to the explanation of the phenomena. The study concluded that coronavirus is still affecting SADC consumers but anyway it is a worldwide pandemic and therefore no one knows when it will end. It was difficult for one to determine the exact outcomes of the aftermath of corona virus as it was still skyrocketing.


2019 ◽  
Vol 12 (1) ◽  
pp. 42-51
Author(s):  
Dwi Indah Sulistiani ◽  
Ujang Maman ◽  
Junaidi J

Objective of this research; 1) determine the perception of ranchers against the properties and behavior of the leadership of the companion in the Society of Al-Awwaliyah 2) analyze the relationship between productivity breeder with productivity of livestock in the Society of Al-Awwaliyah 3) identify the relationship perceptions of ranchers against the leadership companion with productivity of livestock in the Society of Al-Awwaliyah , The data used in this study are primary and secondary data. Primary data were obtained from questionnaires which stem from ranchers while secondary data sourced from literature in the form of books and articles. Data processing was performed using Chi-square analysis using SPSS software version 21. One of the factors relating to the productivity of ranchers is the perception of ranchers against the leadership of their companion. Leadership companion views of the nature and behavior of which is owned by a companion. Productivity ranchers indirectly related to the productivity of the cattle business. Characteristics breeder visits of age, years of education, experience ranchers, and businesses in addition to ranchers. The results of data analysis showed that there is a significant relationship between business other than ranchers with ranchers productivity. The relationship between the perception of the nature of the companion breeder with productivity ranchers produce Pearson Chi-Square value is 9.751 and Asymp. Sig. (2-sided) of 0.002. This is due to interest ranchers against leadership qualities possessed by a companion who produce prolific ranchers. Ranchers consider that a companion of his leadership qualities are ideal as a companion.


2017 ◽  
Vol 6 (2) ◽  
pp. 1
Author(s):  
Albert Naiem Naguib ◽  
Eahab Elsaid ◽  
Abdel Moneim Elsaid

This study examines the relationship between dynamic capabilities (experience, routine, skills, firm characteristics, knowledge and technology) and competitive advantage sustainability in the Egyptian pharmaceutical sector. The data was collected using primary and secondary data sources. Primary data was collected from questionnaires distributed to 160 top managers in 20 pharmaceutical firms. The secondary data about pharmaceutical firms like rankings, revenues and market share was collected from external sources such as Intercontinental Marketing Service (IMS). The questionnaires examine six independent variables based on a five-scale Likert scale. The methodology used in the study is non-probability sampling (judgmental sampling), Cronbach’s alpha reliability coefficient and Chi-square tests. The results support the notion that there is a significant relationship between four of the six dynamic capabilities (experience, skills, firm characteristics and knowledge) and the competitive advantage sustainability for pharmaceutical firms in Egypt. Designing the questionnaire and formulating the questions to target the required field was challenging, given that the topic is dynamic and the business scene in Egypt has witnessed drastic political changes since January 2011. The study should assist pharmaceutical companies in Egypt in directing their investments properly and in determining the weaknesses in their dynamic capabilities that need to be addressed.


2018 ◽  
Vol 1 (1) ◽  
pp. 37
Author(s):  
Shulov Shrestha

<p>The main purpose of this study is to examine the impact of green marketing tools on product choice and how green initiatives influence purchase intention of consumers. The research also attempts to examine the relationship between age, income, education, and occupation with consumer purchase intention in association with green marketing tools. The study is descriptive in nature and focuses on hypothesis testing using structured questionnaire and interview. Structured questionnaire is used to collect primary data from a sample size of 120 respondents focusing on employed, self-employed, students and homemakers. These groups are assumed to represent green purchase in today’s society. However, opinions of marketing professionals have also been considered. The survey population represents the people who go for shopping; data have also been collected from the point of purchase. Green purchase intention was seen to be incremental considering the increase in the level of education of individuals. Green marketing tools i.e., environmental belief, green packaging, green branding, green advertisement, green labelling has been taken into account to observe its significance towards consumer purchase intention. Likert scale questions with five-scalerating were used to do the hypothesis testing. The questions included statements in conjunction with the measure of green marketing tool’s influence over consumer purchase intention. The research revealed that green marketing tools played a significant role in inducing a positive purchase intention towards green products. While there exists growing preference towards green products, price plays a major role in product purchase.</p><p>Journal of Business and Social Sciences Research, Vol. 1, Issue 1, pp. 37-57</p>


Author(s):  
Naseer Babangida Muazu ◽  
Abubakar Abdullahi

Nigeria is facing profound social, economic and environmental impact of population growth, development and environmental constraints. It is apparent that government alone has limited capacity to deal with all these problems. NGOs being one of the most effective partners have been playing supportive roles with the government, in some cases, they are considered more effective to get attached with the grass root level developmental initiatives. However, despite the role NGOs played, their presence and impact is not fully evaluated, recognized and appreciated by many governments and community members. It is for this reason this article attempts to examine whether projects executed by NGOs have any impact on sustainable development in Katsina Metropolis, given special emphasis on projects that dealt with environmental protection, poverty alleviation and health care services. The study further look at whether efficiency of NGOs officials has any impact on success of sustainable development projects execution.  A structured questionnaire was used to collect data from 150 NGOs beneficiaries in five (5) selected political wards of twelve (12) in Katsina metropolis. Interviews was used to collect relevant data using a structured questionnaire from NGOs officials which include; development officers and facilitators in five (5) selected NGO offices operating in Katsina Metropolis namely; Save the Children, Service to Humanity Foundation, Murna Foundation, Katsina Friends of Environment and Makudawa Skills Acquisition. Frequency and chi-square analysis was used to present the results. The findings revealed that NGOs are complementing government efforts towards achieving sustainable development through their projects, and efficiency of NGOs officials has significant impact on success of sustainable development projects executed in the area. The findings of the study can benefit government and NGOs in creating more areas of collaboration in order to achieve sustainable development.


2016 ◽  
Vol 2 (2) ◽  
pp. 134
Author(s):  
Raniasari Bimanti Esthi ◽  
Anggraini Sukmawati

<p>PT Trubus Mitra Swadaya is a company engaged in the agribusiness industry that sells a wide range of agricultural goods. The development of the agribusiness industry, particularly agricultural stores are now increasing to fiercer competition. The objectives of this research were (1) Identify the level of knowledge management at PT Trubus Mitra Swadaya, (2) Identify the level of the activities associated with knowledge management at PT Trubus Mitra Swadaya, and (3) Analyzing the perceptions of employees regarding the application of knowledge management at PT Trubus Mitra Swadaya. The data that used in this research were primary data and secondary data. Collecting the respondences was done by quota sampling technique, database examine was done by descriptive analysis, average value calculation analysis, and chi-square analysis.<br />The result of average value calculation analysis showed level implementation of knowledge management was excellent (67,01%), represented from strongly agree answered 20,75% and agree answered 46,26%. Moreover, employees said bad, represented from less agree answered 19,97% and disagree 13,02%. In this research, found at least two components which employees feel valued and still yet to be repaired, that was 1) knowledge and 2) work time. The result average value calculation showed level of activity associated with knowledge management was less good (42,78%), represented five to ten times answered 22,78% and more than ten times 20%. Moreover, employees answered never 30% and less than five times 20%. The result chi-square showed employees’ perception about knowledge management based on employee characteristics where the majority of employees agreeing with the implementation of knowledge management.</p>


Author(s):  
Hamdi Mayulu ◽  
Arif Rahman ◽  
Roosena Yusuf

Meat needs (Broilers) have increased and meat consumption is influenced by consumer preferences caused by shifting consumption patterns, and is supported by low prices compared to beef.  The shift is influenced by prices, substitute goods, tastes, season, age, education, number of dependents, income, and increasing population so that preferences, and attributes that consumers consider in buying broiler meat in traditional markets need to be studied.  The study used a purposive sampling method, with the criteria of the Adji Dilayas Sanggam Market,  Senja Market, and the Milono Market in Berau Regency, having broiler meat traders.  Determination of respondents using proportional sampling techniques, each market 12 respondents (36 respondents), meet the smallest number of traders considered to meet the minimum sample criteria.  Sources of data obtained from primary data and secondary data.  The results showed that broiler meat that has a golden color, clean skin, medium carcass size, physically not bruised, fresh meat, and especially the chest.  Chi Square analysis showed that all attributes were significantly different (p <0.05), meaning that there were differences in preferences for the attributes of broiler meat in traditional markets.  Fishbein Multiatribute Analysis proves that meat freshness, flesh color, carcass physicality, skin cleanliness, carcass size, and carcass portion are the most considered, and or not considered attributes.


Author(s):  
Sargam Bahl Walia ◽  
Harish Kumar ◽  
Naveen Negi

The objective of this study was to understand the impact of demographic and social variables on consumer attitudes and purchase intentions towards eco-friendly products. The research design used in the study is descriptive research. Primary data were collected from respondents in Dehradun, Uttarakhand, using a structured questionnaire. A total of 500 respondents were considered for the study. Secondary sources of information included various research publications, published newspapers, online and printed journals, magazines, websites and books. The study reveals a significant impact of demographic and social variables on consumer consumption of ‘green’ products. It explores the differences in attitude between ‘green’ and ‘non-green’ consumers regarding social and demographic dimensions.


Author(s):  
Leslie Simulwi ◽  
Evaristo Musonda

The study investigates the impact of compulsory computer studies (CS) on information and communication technology (ICT) literacy in secondary schools in the Livingstone District, Zambia. The objectives were to investigate the availability of specialised ICT teachers, to find out the availability of ICT equipment and infrastructure, and to establish the impacts of compulsory ICT. The study was mainly qualitative using primary data, however, had a component of quantitative research using secondary data in form of Examination Council of Zambia (ECZ), ICT examinations results for grade nine. The study established that the introduction of ICT as a compulsory subject had an impact on teacher and pupil literacy in ICT, and due to insufficient ICT equipment, may have negatively affected the performance of the pupils in the ICT final examination.


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