scholarly journals KAMPANYE POLITIK VICTORY-JOS MELALUI MEDIA SOSIAL PADA PEMILIHAN KEPALA DAERAH PROPINSI NUSA TENGGARA TIMUR TAHUN 2018

2020 ◽  
Vol 5 (2) ◽  
pp. 149-160
Author(s):  
Phlips Juniory Nyaleson Ndoda ◽  
Neneng Yani Yuningsih ◽  
Yusa Djuyandi
Keyword(s):  
Social Media ◽  
Campaign Strategy ◽  
Political Messages ◽  
Winning Team ◽  
Document Collection ◽  
Technological Developments ◽  
Regional Leaders ◽  
Almost All ◽  
Interviewing Techniques ◽  
Regional Elections

The current political campaign has developed taking advantage of technological developments. New campaign platforms are provided by technological sophistication that makes it easier for people to access social media, which is then used by political elites to maximize social media opportunities for campaigns. The electoral strategy is needed by every candidate participating in the general election, as well as by candidates for regional leaders who participate in the regional election campaign, including Victory-Joss, who participated in the 2018 NTT Pilgub Competition. must try to reach the entire NTT region, which is an island province, in order to introduce itself, to convey political messages to almost all NTT people so that they can become better known and all their best intentions for NTT can become known. This requires an expansion of Victory Joss campaign teams, social media as one of the Victory Joss campaign packages, to reach the broader community. The aim of this study is to find out and explain how Victory-Jos became politically active in the regional elections in the province of East Nusa Tenggara in 2018 via social media. As research, qualitative research is used. The data in this study was collected through interviewing techniques and document collection. The results showed that the campaign strategy through online media running on the Victory Joss package was to form a media team using social media as a media campaign for Victory Joss packages. This media team then went through the Agenda Setting, Framing, and Priming mechanisms to pack The focus of the Victory Joss package to be promoted on social media includes product orientation, candidate orientation, and ideology orientation, to promote positive public opinion on Victory-Jos to influence. Social Media Reached Victory-Jos's winning team consists of five social media commonly used by the community, namely Facebook: @ Victoryjoss4NTT, Twitter: @Victory_joss, Instagram: @Victory_joss, and Youtube: Victory-Joss.

scholarly journals The Campaign Strategy of 2019 Presidential and Vice-Presidential Elections on Social Media

Society ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 284-297
Author(s):  
Khalida Ulfa ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi
Keyword(s):  
Social Media ◽  
Presidential Elections ◽  
Political Candidates ◽  
Campaign Strategy ◽  
Promising Strategy ◽  
Twitter Data ◽  
Winning Team ◽  
Twitter Account ◽  
The Media ◽  
Twitter Data Analysis

Social media has changed the ways of the political campaign to win their candidates. The media has been prepared for disseminating vision and mission of political candidates since social media has been a promising strategy campaign. This study aims to analyze the campaign strategy of the 2019 Presidential and Vice-Presidential elections on Social Media. The method used was descriptive qualitative. The Data sources were obtained through the winning team accounts of Jokowi and Prabowo on Twitter. Data analysis techniques used Nvivo 12 plus through the crosstab feature. The results of the study found that the two winning team accounts on Twitter @BK52bersamaJKW and @PrabowoSandi_ID were very enthusiastic during the campaign. However, in the consistency level of Twitter account @BK52bersama JKW from February to April was not stable during the campaign process. Meanwhile, the Twitter account @PrabowoSandi_ID Twitter from November to December was inactive and it increased in January. Between the two winning teams; the Prabowo team was more enthusiastic in disseminating the candidate by using the hashtag where the percentage level is higher than the winning team of Jokowi.

Electoral System Incentives for a Party-Serving Personal Vote

2020 ◽  
Vol 53 (2) ◽  
pp. 3-24
Author(s):  
Marina Popescu ◽  
Mihail Chiru
Keyword(s):  
Electoral System ◽  
Key Factors ◽  
Campaign Strategy ◽  
Parliamentary Elections ◽  
Almost All

Candidate-centric campaigns are most likely to occur when electoral system incentives to personalize do not conflict with party-based incentives. Then it makes sense for candidates to use any campaign mean to improve their chances to win a seat while also helping the party win more seats and increasing their standing within the organization. The Romanian electoral system uniquely combined mechanisms that enabled all three motivations for almost all candidates. Our analysis of the degree and determinants of personalization in the 2012 parliamentary elections illustrates that electoral system incentives were key factors driving campaign personalization as a party-congruent rather than adversarial campaign strategy.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

scholarly journals ‘Ruined’ lives: Mediated white male victimhood

2021 ◽  
Vol 24 (1) ◽  
pp. 60-80
Author(s):  
Sarah Banet-Weiser
Keyword(s):  
Social Media ◽  
Sexual Harassment ◽  
Sexual Violence ◽  
Public Perception ◽  
White Male ◽  
The Public ◽  
Multi Media ◽  
Patriarchal Power ◽  
Almost All ◽  
False Accusations

When the hashtag #metoo began to circulate in digital and social media, it challenged a familiar interpretation of those who are raped or sexually harassed as victims, positioning women as embodied agents. Yet, almost exactly a year after the #metoo movement shot to visible prominence, a different, though eerily similar, story began to circulate on the same multi-media platforms as #metoo: a story about white male victimhood. Powerful men in positions of privilege (almost always white) began to take up the mantle of victimhood as their own, often claiming to be victims of false accusations of sexual harassment and assault by women. Through the analysis of five public statements by highly visible, powerful men who have been accused of sexual violence, I argue that the discourse of victimhood is appropriated not by those who have historically suffered but by those in positions of patriarchal power. Almost all of the statements contain some sentiment about how the accusation (occasionally acknowledging the actual violence) ‘ruined their life’, and all of the statements analyzed here center the author, the accused white man, as the key subject in peril and the authors position themselves as truth-tellers about the incidents. These statements underscore certain shifts in the public perception of sexual violence; the very success of the #metoo movement in shifting the narrative has meant that men have had to defend themselves more explicitly in public. In order to wrestle back a hegemonic gender stability, these men take on the mantle of victimhood themselves.

scholarly journals “It’s Going to be Out There For a Long Time”: The Influence of Message Persistence on Users’ Political Opinion Expression in Social Media

2021 ◽  
pp. 009365022199531
Author(s):  
German Neubaum
Keyword(s):  
Social Media ◽  
Cost Benefit ◽  
Spiral Of Silence ◽  
Human Communication ◽  
Political Messages ◽  
Opinion Expression ◽  
Long Time ◽  
Silence Effect ◽  
Central Characteristic ◽  
Media Message

In light of the growing politicization of social media, the spiral of silence theory and its predictions on the conditions under which individuals express political opinions have gained increasing scholarly attention. This study contributes to this line of research by identifying the influence of a central characteristic of social media: message persistence. It was expected that high technical durability of political messages reduces users’ propensity to voice their opinion, moderating the silence effect. A pre-registered experiment ( N = 772) revealed a small-to-medium persistence effect in three out of four topical contexts. While perceived congruence with the opinion climate was not associated with the likelihood of opinion expression, the latter could be explained by a mental cost-benefit calculus that was shaped by message persistence. Theoretical implications are discussed referring to (a) a situational approach regarding silencing processes on social media and (b) its connection to a behavioral calculus of human communication.

ANALISIS PENGGUNAAN MEDIA SOSIAL FACEBOOK DALAM PERKEMBANGAN UMKM GULO PUAN DI DESA BANGSAL KECAMATAN PAMPANGAN

2021 ◽  
Vol 1 (2) ◽  
pp. 125-134
Author(s):  
Anggi Julianti ◽  
Fadilla Fadilla ◽  
Moh. Faizal
Keyword(s):  
Social Media ◽  
Small Business ◽  
Major Effect ◽  
Easy Access ◽  
Business Activity ◽  
Left Behind ◽  
Technological Developments ◽  
Use Of Social Media ◽  
The Village

Small Microcus Business (UMKM) is a small business activity but is able to provide a major effect for the economy in Indonesia. That is to expand employment, play a role in the process of equity and increase in community revenue, and encourage the realization of national stability. But to realize it is necessary to be able to compete globally, by utilizing technological developments at this time not to be left behind with the development of the age. Utilization of social media especially Facebook as a promotional tool to make it easy for marketing UMKM Gulo Puan in the village of Bangsal District of District Objective is one of the strategies that are currently used. With easy access, wide tissues, fast working methods and also costs that will be able to provide positive and profitable impacts for MSME. The results of this study show that the use and use of social media as a promotional tool can increase the competitiveness of UMKM-UMKM Gulo Puan in the village of Bangsal District District in January aspects of increased sales than compared to using social media. But when revisited still many non-MSMEs that have not used and utilize social media for marketing online caused by various things.

A Normative Framework for Sharing Information Online

2021 ◽  
Author(s):  
Emily Sullivan ◽  
Mark Alfano
Keyword(s):  
Social Media ◽  
The Internet ◽  
Normative Framework ◽  
Current State ◽  
Shared Information ◽  
Technological Developments ◽  
State Of Affairs ◽  
Share Information

People have always shared information through chains and networks of testimony. It is arguably part of what makes us human and enables us to live in cooperative communities with populations greater than 150 or so. The invention of the internet and the rise of social media have turbocharged our ability to share information. This chapter develops a normative epistemic framework for sharing information online. This framework takes into account both ethical and epistemic considerations that are intertwined in typical cases of online testimony. The authors argue that, while the current state of affairs is not entirely novel, recent technological developments call for a rethinking of the norms of testimony, as well as the articulation of a set of virtuous dispositions that people would do well to cultivate in their capacity as conduits (not just sources or receivers) of information.

scholarly journals Dakwah Melalui Youtube: Tantangan Da’i di Era Digital

2018 ◽  
Vol 8 (2) ◽  
pp. 341-357
Author(s):  
Mutrofin Mutrofin
Keyword(s):  
Social Media ◽  
Media Theory ◽  
Technological Developments ◽  
The Times

This paper discusses da'wah (proselytising) through social media. The prevailing method of da'wah used by da'i currently is considered to still tend to be traditional and monotonous. As a result, the message delivered to mad'u was not well conveyed. This is certainly a challenge that must be answered so that the message can be well received by audiences. Therefore, the method of da'wah should be formulated in accordance with the demands of the times and technological developments is required nowadays. Social media is one tool that is suitable for preaching in the current era of modernization. By using YouTube propaganda material can be easily accepted among the wider community. Using Anthony Mayfield's social media theory, preaching through social media is at least able to answer the challenge

scholarly journals EMBRACING SOCIAL MEDIA TO IMPROVE EFL LEARNERS' ENGLISH SKILL

2021 ◽  
Vol 4 (4) ◽  
pp. 704
Author(s):  
Dwi Iswahyuni
Keyword(s):  
Social Media ◽  
Research Method ◽  
Qualitative Method ◽  
Reading Skill ◽  
Efl Learners ◽  
Listening Skill ◽  
Writing Skill ◽  
Speaking Skill ◽  
Use Of Social Media ◽  
Almost All

Regarding the importance of exploring the use of social media to enhance English skill, this study investigated the use of social media to improve English skill of EFL learners especially non-English college students. The objective of this study was to find out in what ways social media can contribute to the improvement of EFL learners’ English skill. The research method employed in this study was descriptive qualitative method. In gaining data, this study used questionnaire and observation. The results showed that almost all respondents took advantage of social media to learn English. Some social media used were YouTube, WhatsApp, Instagram, Facebook, Twitter, TikTok, etc. The respondents revealed that by the use of social media, their reading skill (97.3% of the respondents), their writing skill (94.6% of the respondents), their vocabulary mastery (91.9% of the respondents), their listening skill (89.2% of the respondents), their speaking skill (86.5% of the respondents), their grammar mastery (83.8% of the respondents) could be improved. Based on the findings of the study, it can be inferred that social media can contribute to the improvement of EFL learners’ English skill in many ways including reading skill, writing skill, vocabulary mastery, listening skill, speaking skill, and grammar mastery. Keywords:  EFL Learners, English Skill, Social Media

scholarly journals Possibilities Of Application Of New Innovative Technologies In Football

2021 ◽  
Vol 03 (01) ◽  
pp. 404-409
Author(s):  
Baxtiyor Abdumurodovich Sultanov ◽  
Keyword(s):  
Modern Technology ◽  
Innovative Technologies ◽  
The World ◽  
Technological Developments ◽  
Almost All

Modern technology is developing at an amazing pace in almost all areas of our lives. Most likely, it was inevitable that technological developments would also quickly become commonplace in the world of sports. Some of these technologies are at the heart of football today. Companies from all over the world are coming up with more and more new inventions designed to help teams prepare for the competition, improve training regimes and, finally, become a factor for winning matches.

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