scholarly journals The relationship between Corporate Reputation and purchase intention among Starbucks' Muslim consumer in Malaysia

2017 ◽  
Vol 19 (2) ◽  
pp. 97-115
Author(s):  
Romlah Ilias ◽  
Rosya Izyanie Shamshudeen ◽  
Jusang Bolong ◽  
Nik Farhan Mustapha

The purpose of this article is to determine the relationship between corporate reputation elements (products and services, customers’ orientation, social responsibilities of Starbucks, generate positive feeling of people, leadership and innovation and ethical of Starbucks) on Muslim consumers’ purchase intention. The data were collected through a survey from 380 Starbucks’ customers in Putrajaya. The results show that leadership and innovation is the most agreed element of corporate reputation in Starbucks. The result showed that all the elements of corporate reputation had the significant relationship with purchase intention of customers. However, the elements of generate positive feeling was the most important elements in corporate reputation that have strong relationship with purchase intention. However, the elements of religion showed a strong significant relationship and play important role on purchase intention of consumers. The elements of religion seem not important for consumers. Even though there are some issues regarding halal, consumers do not pay much attention on that.

2015 ◽  
Vol 2 (2) ◽  
pp. 173
Author(s):  
Abdul Rahmat

<p>This study aimed to examine the alleged causality between the dependent and independent variables. This study is a descriptive research using survey method. Datan collected by using questionnaire and analyzed using path analysis to test the hypothesis. Engineering analysis will be determined by SPSS data analysis program. The result of the study were; 1) Leadership style has a significant relationship with the performance of officials local government in Gorontalo city. It is seen in the calculation of the product r correlation counted is 0.811 at the significance level (0.05), r table at 0,239 then count r &gt; r of the table so that we can conclude the existence of a significant relationship, while the relationship is based on arithmetic interval coefficient criteria r is 0.811, which means relatively strong relationship with the leadership style of performance in local government apparatus city Gorontalo relatively strong. While t is 0.957 and compared t table with a significance level of 0.044 (0.05) turns out t count&gt; t table with the sense of the hypothesis is accepted which stated the existence of a significant relationship. 2) Organizational Culture has a significant relationship performance in local government apparatus city Gorontalo, it can be seen that the calculation of the product correlation r counted is 0.922 at the significance level (0.05)r price table is 0.098 then the count r &gt; r table. It conclude the existence of a significant relationship, while the relationship is based on interval arithmetic coefficient criteria r is 0.922, which means has relatively strong relationship with the organizational culture apparatus as very strong performance. While t is 0.957 and compared t table with a significance level of 0.044 (0.05) turns out t &gt; t table. It means the hypothesis is accepted which states the existence of a very significant. 3) Relationship between Leadership Style and organizational culture have significant performance relationship in local government of Gorontalo apparatus city. It is seen in the strength of mastery skills and cultural organization along with the performance of the apparatus, comparing the r counting with r table it is known that 0.811 &gt; 0.239, the correlation both have strong significant relationship.</p>


2020 ◽  
Vol 14 (1) ◽  
pp. 55
Author(s):  
Ida Riana Wati ◽  
Bayu Nuswantara ◽  
Hendrik Johanes Nandapdap

 On the other hand, with concern from this research, it can encourage coffee business owners themselves to produce better and quality ground coffee to increase consumers to buy the Banaran coffee powder products. This study aims to analyze the relationship between marketing mix factors such as price, product, promotion, and location to the decision to purchase Kopi Bubuk Banaran in cafee restaurant Banaran Gemawang. This research was carried out in July-August 2018. The location located in the area of ??the Coffee Plantation road. Raya Semarang Yogyakarta Gemawang, Jambu District, Semarang Regency. The type of research conducted is descriptive quantitative research. The sampling technique uses accidental sampling. Respondents in this study were 50 respondents who visited and bought Banaran powder coffee. Data collection is obtained by means of interviews, questionnaires, documentation and literature. The results show that the price factor (X1) has a positive and significant relationship with the purchasing decision (Y), and a strong level of relationship. Product factor (X2) has a positive and significant relationship with purchasing decisions (Y), as well as a strong level of relationship. Location factor (X4) has a positive and significant relationship with purchasing decisions (Y), as well as a strong relationship level. Promotion factor (X3) does not have a significant relationship with purchasing decisions (Y).


Author(s):  
Sella Nopela ◽  
Rita Sinthia

ABSTRAKPenelitian ini bertujuan untuk mengetahui hubungan antara penyesuaian diri dan rasa empati dengan interaksi sosial pada siswa kelas XI IPS di SMA Negeri1 Argamakmur. Penelitian ini adalah penelitian korelasi dengan instrument angket. Teknik pengumpulan data melalui angket hubungan antara penyesuaian diri dan rasa empati dengan interaksi sosial teknik  korelasi product moment dan korelasi ganda. Hasil yang di peroleh dalam penelitian adalah hubungan yang signifikan antara penyesuaian diri dengan interaksi sosial dengan nilai rx1y 0,512. Adanya hubungan yang signifikan antara penyesuaian diri dengan interaksi sosial f dengan nilai rx2y 0,802 dan adanya hubungan yang signifikan antara penyesuaian diri dan rasa empati dengan interaksi dengan nilai rx1x2y 0.684. Dari hasil penelitian ini dapat disimpulkan bahwa adanya hubungan korelasi yang signifikan antara penyesuaian diri dan rasa empati dengan interaksi pada siswa kelas XI IPS di SMA Negeri 1 Argamakmur dengan tingkat hubungan kuat.Kata kunci:  Penyesuaian Diri, Rasa Empati, Interaksi Sosial CORRELATION OF  ADJUSTMENT AND EMPAHTY TO SOCIAL INTERACTIONS OF TWO GRADE STUDENTS MAJORINGIN SOCIAL PROGRAMAT SMANEGERI 1 ARGAMAKMUR  ABSTRACTThis study aims to study the relationship between self and empathy with social interaction in social studies class XI students at SMA Negeri 1 Argamakmur. This study is a correlation study with a questionnaire instrument. Data collection techniques through a questionnaire the relationship between adjustment and empathy with social interaction product moment correlation techniques and multiple correlation. The results obtained in the study are significant relationships between adjustment and social interaction with a value of rx1y 0.512. There is a significant relationship between adjustment and social interaction f with a value of rx2y 0.802 and a significant relationship between adjustment and a sense of empathy with interactions with a value of rx1x2y 0.684. From the results of this study it can be concluded that there is a significant correlation between the adjustment and empathy with the interaction in students of class XI IPS in SMA Negeri 1 Argamakmur with a strong relationship levelKey Word:  Adjustment, Empathy, Social Interactions


2016 ◽  
Vol 3 (3) ◽  
pp. 378
Author(s):  
Brata Wuntara Umagapi ◽  
Siska Amonalisa ◽  
Lies Lesmini

The study’s objective is to analyze the relationship of the documents service quality (X1) and the speed of loading and unloading of general cargo (X2) with service user satisfaction (Y) in Tubagus Jaya PT Maritim, either individually or jointly. Research using quantitative methods, with a population of consumers Tubagus Jaya PT Maritim many as 67 people and the determination of a sample of 30 people. Data were analyzed by using multiple regression and multiple linear regression, simple correlation and partial correlation. Results: 1. There is a correlation between the quality of service of documents by the service user satisfaction is r of 0.794 means there is a very strong relationship and the direction (positive), and the regression hypothesis there is no significant relationship to thitung greater than t table (10.529> 1.669) or hypothesis H1 be accepted. 2.Hasil correlation between the speed of loading and unloading of general cargo with service user satisfaction obtained r of 0.651 means a strong relationship and the direction (positive), and the hypothesis of regression showed a significant relationship that is greater than ttable thitung (6.914> 1.669) or hypothesis H2 be accepted. 3. Results of correlation between the quality of service of documents and speed of loading and unloading of general cargo together with service user satisfaction obtained r of 0.814 means the relationship is very strong and direct (positive), and F count larger than F table (62.871> 3.140) or the research hypothesis H3 is received.


2021 ◽  
Vol 7 (8) ◽  
pp. 270-281

The growing significance of SMEs cannot be overemphasized in view of its contributions to the economic growth of the State through employment. The major objective of this study is to establish the relationship between Business Planning and the Performance of SMEs in Anambra State. The specific objectives are: to examine the relationship between benchmarking and earned income of the operators of SMEs in Anambra State; to ascertain the relationship between brand identity and deduction for goods returned to SMEs operators in Anambra State and to determine the relationship between accuracy of the action plan and discounts in SMEs in Anambra State. The study was anchored on McClland’s theory of needs, goal setting theory, social and recognition theories. Three research questions and Hypotheses which are in line with the objectives guided the study. The study adopted survey research design. Both primary and secondary data were used to carry out the study. A five point Likert scale structured questionnaire was used in collecting data. A sample size of 400 was obtained through the use of Taro Yamane and Pearson’s Product Moment Correlation Coefficient was used to test the hypotheses. Findings from the test of hypotheses carried out indicates that there is a strong positive and significant relationship between benchmarking and earned income; that there is a significant relationship between brand identity and deductions for goods returned; finally, there is a significant positive relationship between accuracy of the action plan and discounts in SMEs. Since there is a positive strong relationship between decomposed variables of the independent and dependent variables then we concluded that business planning plays a crucial role in determining the performance of SMEs. The researcher recommends among others that every SMEs need to embrace business planning for effective performance.


2019 ◽  
pp. 27-37
Author(s):  
Micheli Aparecida Lunardi ◽  
Vinícius Costa da Silva Zonatto ◽  
Juliana Constâncio Nascimento

ABSTRACT This study analyzes the relationship between leadership style, encouragement of budgetary participation and budgetary participation of controllers operating in Brazil. A descriptive research, with a quantitative approach, was performed with 316 controllers with budgeting responsibilities in companies operating in Brazil. The findings show a strong relationship between the leadership style and the encouragement of involvement in the budgeting process. However, no direct relationship was found between the leadership style and the budgetary participation. In turn, a positive statistically significant relationship was found between the encouragement of budgetary participation and budgeting participation. The research study concludes that the leadership style can enhance subordinates’ involvement in budgeting through the encouragement of budgetary participation.


2011 ◽  
Vol 26 (S2) ◽  
pp. 210-210
Author(s):  
A. Ghaffarinejad ◽  
A. Mirghiasi

This study was designed for comparing between manic and mixed episodes and the relationship between these episodes and special scores were evaluated.This analytical - observational study was performed in Kerman Beheshti hospital / Kerman / Iran : one hundred and eighty six bipolar inpatients with diagnosis of manic and mixed episodes were included in study. They were assessed with the Young mania and Beck Depression Inventory.Frequency of pure mania was 22.6%. The mean of age of onsent was lower in mixed type (P = 0.02). Young score was higher in pure mania (p = 0.026).Spearman's correlation coefficient show strong relationship between duration of hospitalization and young score (p = 0.0001).These is significant relationship between Beck score and family history of bipolar disorder (p < 0.05). and there was significant relationship between Beck score and patient’s insight overlay,comorbidity of personality disorder was 26.3 was similar in both groups.There were significant relationships between age of onset of illness and positive familial history of bipolar disorder and major depressive disorder,and between suicidal attept and panic disorder and social phobia,however rapid cycling was higher in mixed patients significantly (p = 0.009).As far as we know This is the first study regarding relationship between bipolar subtypes and severity of mood disorders in Iran. This study is a part of a larger study including several provinces in Iran.We believed the prevalence of mixed state is not well known and in many cases it could be underdiagnosed.


Author(s):  
Anthony Tik-Tsuen Wong

Hong Kong has been known as a shopping paradise that attracts tourists from all over the world. However, in recent years, the retailing industry in Hong Kong has fallen into dire straits and it will be facing more challenges in the future. Therefore this research aims to study the determinants affecting consumers’ purchase intention in the retailing industry in Hong Kong. There are five variables proposed. The independent variables include value-driven motive of CSR and perceived CSR. The dependent variable is purchase intentions. Corporate reputation and consumer trust are both independent and dependent variables. Quantitative research method was used. Data was collected in Hong Kong with convenience sampling method in collecting responses from all adults. Online questionnaires using a 5-point Likert scale are distributed through social media. The questionnaire encompassing 22 items in measuring the five constructs in this research model, eventually, there are 249 effective responses applied in this research. Partial least squares structural equation model (PLS-SEM) shows that five out of six hypotheses are found to be supported except the hypothesis concerning the relationship between value-driven motive and purchase intention. The research reveals that there is a positive relationship between perceived CSR, corporate reputation, consumer trust with purchase intention. At the same time, perceived CSR is positively related to corporate reputation, and corporate reputation is positively related to consumer trust. The research gives a good theoretical framework to further research especially in CSR. For managerial issues, retail managers are recommended to identify and promote CSR activities that best reflect their particular product or service. This will ultimately benefit Hong Kong's retailing industry as a whole.


2020 ◽  
Vol 23 (2) ◽  
pp. 229-242
Author(s):  
Sunita Dabadi

The purpose of the current study is to identify the motivating factors in purchasing frozen food in Kathmandu. Frozen food is considered one of the growing food industry, and bears the ability to sustain itself in today’s market. The research used casual-comparative and descriptive research design with a quantitative and qualitative approach to get an in-depth understanding of the subject matter. The convenience sampling technique was to collect the data where 156 samples were collected using a survey questionnaire from the consumer who bought frozen food from the department store in the Balaju area of Kathmandu. Along with this in-depth interview was taken with the store representative to find out the highly preferable frozen food. A test of ANOVA was run to understand the relationship between demographic variables and motivation factors and purchase intention. The correlation coefficient was used to test the relationship between dependent and independent variables. Research findings reveal that there is no significant relationship between age, gender, and employment status on motivation factor and purchase intention, however, the finding revealed that there is a significant relationship between education and purchase intention. Similarly, the research uncovered that the consumer’s motivation in regards to purchasing frozen food is highly dependent on intrinsic factors (taste, ingredients, nutritional value, value for money), and extrinsic factors (brand, advertisement, convenience, education). Along with this study also revealed on a household, the most purchase frozen food product is frozen MO: MO and on industrial related with the restaurant and hotels, the most purchased frozen food product is the frozen green peas, French fries, and sweet corn.


PARAMETER ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 70-84
Author(s):  
Suparno

Credit sales can affect the level of liquidity of a company, because the results of credit sales will produce trade accounts receivable which are part of current assets and changes in current assets can affect the level of company liquidity due to the repayment of trade accounts, it will increase cash so the company can pay its short-term obligations. This study aims to find out how the relationship Accounts Receivable Turnover on Liquidity is measured by the current ratio. The object of the research is PT. Indofood Sukses Makmur Tbk taken from the financial statements for the period 2013-2017. This study uses a qualitatif method consisting of two variables, namely accounts receivable turnover as independent and liquidity as the dependent variable. The data analysis method used in this study is simple regression analysis and tested by t-test. The test results show that accounts receivable turnover has a significant relationship to liquidity. The results can be seen in R of 0.88, which means that the relationship between accounts receivable turnover and liquidity has a very strong relationship. This result is reinforced by the results of hypothesis testing through the t-test which shows that accounts receivable turnover has a significant relationship to liquidity of 77.44% while the remaining 22.56% is influenced by other factors not examined by the author.


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