The Influence of Brand, Product Quality and Price on Sales Volume of Samana Mart Stores

Sales volume is the final result achieved by the company from product sales made by the sales department. Sales volume is calculated based on the assumed target with the realization achieved. Sales volume does not separate in cash or credit, but is calculated as a whole from the total achieved. So if the sales volume increases and distribution costs decrease, the company's profit achievement level increases. On the other hand, if the sales volume decreases, the company's profit will decrease. This study aims to determine the effect of brand, product quality and price on sales volume. This research was conducted at the Samana Mart Store. Data collection techniques using a questionnaire, with a sampling technique to 94 consumers. Data analysis used research instrument test, classical assumption test, multiple linear regression test, determination test and significance test with t test. The results show that the brand has a significant effect on sales volume where the more famous the brand at the Samana Mart Store, the higher the sales volume. The results of the second study, product quality has a significant effect on sales volume, the better the quality of the products owned by the Samana Mart Store, the higher the sales volume. Furthermore, the final result, price has a significant effect on volume, so it can be said that the higher the price, the more competitive the prices offered by Samana Mart Stores, the higher the sales volume.

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PENGARUH KUALITAS PRODUK, HARGA, MEREK DAN SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN PADA PT. GELANG GEMILANG JAYA BELLA SPRING BED SEMARANG

Fokus Ekonomi : Jurnal Ilmiah Ekonomi ◽

10.34152/fe.15.1.217-230 ◽

2020 ◽

Vol 15 (1) ◽

pp. 217-230

Author(s):

Untung Widodo

Keyword(s):

Data Analysis ◽

Product Quality ◽

Sampling Technique ◽

Distribution Channels ◽

Sales Volume ◽

Independent Variables ◽

Variable Distribution ◽

Data Analysis Methods ◽

Variable Quality

This research was conducted in order to test how much influence product quality, price and brand to the volume of sales at PT. Gemilang Jaya Bella bracelets Spring Bed Semarang. Independent variables include variable product quality, price and brand while the dependent variable is the volume of sales.In determining the data to be studied sampling technique used is the census. Census is a sampling technique when all members of the population used as a sample .. Respondents were selected is the consumer stores PT. Gemilang Jaya Bella bracelets Spring Bed Semarang. Thus obtained sample was 50 respondents. Data analysis methods used to perform hypothesis testing is multiple linear regression analysis.Based on the results of research that has been conducted on all data obtained, the importance of the research that 1). There is a positive and significant effect of the variable quality of the product (X1) to sales volume (Y). 2). There is a positive and significant impact on price variable (X2) to sales volume (Y). 3). There is a positive and significant impact on brand variables (X3) to sales volume (Y). 4). There is a positive and significant effect of the variable distribution channels (X4) to sales volume (Y)

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PENGARUH KUALITAS PRODUK KOPI TERHADAP KEPUTUSAN PEMBELI DI POINT COFFEE PEDURENAN

Kepariwisataan: Jurnal Ilmiah ◽

10.47256/kepariwisataan.v15i01.148 ◽

2021 ◽

Vol 15 (01) ◽

pp. 22-28

Author(s):

Dwi Lolla Octavyan ◽

Sofiani Sofiani

Keyword(s):

Product Quality ◽

Sampling Method ◽

Sampling Technique ◽

Simple Random Sampling ◽

Quality Service ◽

Purchasing Decisions ◽

Coffee Shop ◽

Specialty Coffee ◽

Dominant Influence

Indonesia as one of the largest coffee producing countries in the world has an important role in global trade, namely the specialty coffee trade. Specialty coffee is one of the leading commodities for coffee producing countries like Indonesia because of the taste of the coffee. The quality of the product itself has an understanding that the product offered by the seller has more selling value that must be owned by competitors' products, therefore the company is trying to focus on the quality of the product and compare it with the products offered by competing companies. This research is associative research using a quantitative approach. With the aim to analyze the effect of Coffee Beverage Product Quality on Buyer's Decisions at Point Coffee Pedurenan, South Jakarta, as well as find out which factors have a dominant influence on Buyer's Decisions at the Coffee Shop. The sample in this study amounted to 100 respondents who had visited Point Coffee by using the Probability Sampling method with the Simple Random Sampling technique. The data was collected using questtionnaires and distribute it directly to buyers at Point Coffee. The suggestion from this research is that the owner of Point Coffee can maintain the hygiene that has been applied by the workers, Increase again the Quality, Quantity, Variation, and Innovation of coffee beverage products in terms of flavor, to meet the buyer's decision. And Point Coffee is more innovative so that buyers don't get bored easily if they come again at Point Coffee. Keywords: Product Quality, Service Quality, Purchasing Decisions

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Marketing Service on Customer Satisfaction of Yamaha Motorcycles at PT Ramarayo Perdana Karawang

Aptisi Transactions on Management (ATM) ◽

10.33050/atm.v5i1.1363 ◽

2021 ◽

Vol 5 (1) ◽

pp. 11-19

Author(s):

Evi Depiana ◽

Hartelina Hartelina

Keyword(s):

Data Analysis ◽

Customer Satisfaction ◽

Product Quality ◽

Sampling Technique ◽

Test Reliability ◽

Reliability Test ◽

Descriptive Approach ◽

Marketing Service ◽

Quality Of Products

The rise of trade in this era makes the market tougher competition to make companies have to take appropriate steps and strategies in order to win competition with competitors in the market. This was also experienced by motorcycles, one of which was a Yamaha motorcycle which experienced a decline in sales in 2019 from month to month. Many factors affect it. In this study the variables used are product quality, after sales service, and customer satisfaction. This research uses a descriptive approach, and verification. Samples obtained were 383 respondents who were consumers of PT Ramarayo Perdana Karawang by using purposive sampling technique, data analysis used in this study was the validity test, reliability test, classic assumption test, and path analysis. The results of this study indicate the quality of products and after-sales services have a strong enough relationship, which is equal to 50.3%. then partially product quality has an effect of 39.3 then partially after sales service has an effect of 15.3% on customer satisfaction. Together the quality of products and after sales service has an effect of 50.3% which is the contribution of other variables not examined. Then it can be seen that product quality is more dominant in influencing customer satisfaction. PT Ramarayo Perdana Karawang is advised to pay more attention to Product Quality and After Sales Service for customer satisfaction.

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PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKIN CARE (Studi Pada Konsumen Larissa Aesthetic Center Cabang Kediri)

ISTITHMAR: Jurnal Pengembangan Ekonomi Islam ◽

10.30762/itr.v4i2.2673 ◽

2021 ◽

Vol 4 (2) ◽

Author(s):

Zuraidah Zuraidah ◽

Angelia Nesma Yunika Putri

Keyword(s):

Product Quality ◽

Quantitative Methods ◽

Sampling Technique ◽

Simple Random Sampling ◽

Significance Test ◽

Skin Care ◽

Test Reliability ◽

Purchase Decisions ◽

Purchasing Decisions ◽

Descriptive Data

To satisfy customer needs and desires, there is one thing that every company must pay attention to when it comes to competing in the market. When choosing a product, customers usually make a critical assessment of the product to be purchased. Customers certainly want to get quality products according to the price paid. When deciding to purchase a product, it means that the customer has already decided what to buy, decided to buy or not, decide when and where they will buy, and decide how they will buy it. This study aims to determine the effect of product quality on purchasing decisions for skin care for consumers of Larissa aesthetic center Kediri branch. This study uses quantitative methods, the instrument in this study is a questionnaire given to respondents in the study. As for the population in this study are Muslim Consumers Larissa Aesthetic Center Kediri Branch. Probability sampling is the sampling technique used in this study, especially the simple random sampling technique. By using the Slovin formula, the researchers took a sample of 336 customers of Larissa Aesthetic Center Kediri Branch. The data were processed using descriptive data analysis, validity test, reliability test, classical assumption test, and hypothesis testing. The results showed that the regression equation formed was Y = 14.971 + 0.695X. According to the results of the t test it is known that the significance value of t (0.000 <0.05) with the results of t count 10.010 ≥ t table 1.6525 then H0 is rejected and H1 is accepted. This shows that product quality (X) has a positive and significant effect on purchasing decisions (Y). Based on the R square significance test that has been carried out, the results show that product quality has a significant effect on purchasing decisions by 0.530 or 53%. While the remaining 47% of purchase decisions are influenced by other variables not examined in this study, namely price, promotion and location.Keywords: Product Quality, Purchasing Decision, Larissa Aesthetic Center

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CUSTOMER PREFERENCE IN STORING WADIAH YAD DHAMANAH SAVINGS (Survey at Bank BRI Syariah KCP Setiabudhi)

Review of Islamic Economics and Finance ◽

10.17509/rief.v1i1.16157 ◽

2018 ◽

Vol 1 (1) ◽

pp. 10

Author(s):

Jenio Yusma F

Keyword(s):

Linear Regression ◽

Multiple Linear Regression ◽

Product Quality ◽

Sampling Technique ◽

Quality Service ◽

Customer Preference ◽

Test Tool ◽

Regression Test ◽

Variable Quality

This research aims to know the influence of product quality, and quality service to the customer's preferences in store savings wadiah yad dhamanah. The method used was explanatory survey with multiple linear regression test tool. The respondents of the research was Bank BRI Syariah KCP Setiabudhi Bandung. As for the sampling technique used is a sampling of saturated. The results showed a preference Bank BRI Syariah KCP Setiabudhi can be categorized and significantly higher client preferences are influenced by the variable quality of product and service quality.

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The Effect of Product Quality to Purchase Decision at Safary Milk D’Kandang Amazing Farm Depok

Jurnal Hospitality dan Pariwisata ◽

10.30813/jhp.v7i1.2617 ◽

2021 ◽

Vol 7 (1) ◽

Author(s):

Maidar Simanihuruk

Keyword(s):

Product Quality ◽

Quantitative Methods ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Simple Random Sampling ◽

Positive Influence ◽

Coefficient Of Determination ◽

Purchase Decision ◽

The Impact

To achieve the desired product quality, a quality standardization of the product is needed. This method is intended to ensure that the products produced meet the predetermined standards so that consumers will not lose confidence in the product concerned. Consumers will make a purchase decision if the product is considered to have high quality. The quality of the product will be felt after the item is consumed or used so that consumers will feel satisfied with the product purchased. The purpose of this study is to determine the impact of product quality on purchase decision at the Safary Milk D’Kandang Amazing Farm Depok. The Method of research used is quantitative methods in order to obtain more comprehensive, valid, reliable, and objective data. The sample consists of 100 visitors who visited the Safary Milk D’Kandang Amazing Farm Depok, selected based on the Probability Sampling with Simple Random Sampling technique. The factor and simple linear regression analysis were used for the data analysis with SPSS 22.0. The results of the study showed that product quality has a positive influence significantly contributed to the purchase decision at the Safary Milk D’Kandang Amazing Farm Depok (t = 11.955 > t table with a significance of 0.000 (ρ < 0.05) and that is proved by the score of R = 0.770. From the coefficient of determination, it can be concluded that the Purchase Decision is influenced by the Product Quality variable by 59.3% and the remaining 40.7% which is influenced by other variables.Keywords: Product Quality, Purchase Decision

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Quality of Service, Quality Products, Promotion and Location on Customers' Behaviour Decision in Chosing Travel Agent of "Mika Tour" South Jakarta, Indonesia

International Journal of Recent Technology and Engineering - 2 ◽

10.35940/ijrte.b1165.0782s419 ◽

2019 ◽

Vol 8 (2S4) ◽

pp. 823-828

Keyword(s):

Quality Of Service ◽

Product Quality ◽

Sampling Technique ◽

Simple Random Sampling ◽

Using Data ◽

Human Desire ◽

Time And Energy ◽

Variable Quality ◽

Quality Promotion

This research is based on the needs of the community to get the ease of doing the activity of the trip, either holiday trip, public trip, or business trip. Getting the best service and ease in getting the desired information related to the journey that will be done is the main goal that must be met. The fulfillment of the need for travel facilities should be considered, meet the various travel needs such as the choice of transportation, transportation tickets, lodging selection, the preparation of travel documents, etc., may take time and energy if done by the community itself, then from these conditions provides many opportunities to open the business of travel and travel services in order to fulfill the human desire to get the best travel facilities. Questionnaires were given to 84 respondents who are consumers of Mika Tour Budi Luhur Petukangan University of South Jakarta which was obtained by using Simple Random sampling technique. With the help of SPSS program for Windows 19.0 then conducted an analysis of the data obtained using data analysis in quantitative and qualitative. The results of the research showed quantitative analysis included validity test showing rth> rtable (0.215), reliability with cronbach's alpha> 0.60, normality of points following the diagonal line. Multiple linear regression through regression coefficient (R²) Adjusted R Square value of 81,4% indicates variation of purchasing decision which can be explained by variable Quality of service, Product quality, Promotion and Location, where the remaining 18,6% is explained by other factors beyond this study. Then from result of f test show ftable value <0,05, then t test show ttable value <0,05.Based on the analysis that has been done, it is concluded that the variable Quality of Service, Product Quality, Promotion and Location simultaneously have a positive and significant influence on the use decision.

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Analysis Of The Effect Of Brand Image On The Sales Volume Of Three Products

E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis ◽

10.29103/e-mabis.v22i1.646 ◽

2021 ◽

Vol 22 (1) ◽

pp. 25-30

Author(s):

Nur Arifiya Arifiya ◽

Aliffia Teja Prasasty Teja Prasasty ◽

Rina Nurhidayati Nurhidayati

Keyword(s):

Analysis Of Variance ◽

Brand Image ◽

Sampling Technique ◽

Cluster Sampling ◽

Sales Volume ◽

Analysis Method ◽

Random Cluster ◽

Product Sales

Brand image is one of the essential things that must be considered for maintaining the existence of a product. A positive brand image is expected to provide trust and satisfaction’s consumer for the product. It will undoubtedly have an impact on increasing the number of product uses by the customer. The purpose of this study was to analyze the effect of brand image on product sales volume. The sampling technique in this study was random cluster sampling. Meanwhile, the analysis method used is Analysis of Variance (ANOVA). The results of the research that have been done show that there is an effect of brand image on sales volume. It can be a material consideration for the company to continue building a brand image to optimize product sales volume.

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ANALISIS FOREIGN BRANDING, HARGA DAN KUALITAS PRODUK DALAM KEPUTUSAN PEMBELIAN

Jurnal Perspektif Bisnis ◽

10.23960/jpb.v4i1.25 ◽

2021 ◽

Vol 4 (1) ◽

pp. 1-13

Author(s):

Sarah Uswatun Hasanah ◽

Jeni Wulandari ◽

Ghia Subagja

Keyword(s):

Product Quality ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Raw Material ◽

Purchasing Decisions ◽

Purchasing Decision ◽

Purposive Sampling ◽

Main Factor

This study examines purchasing decisions of The Executive product, viewed from the aspect of foreig branding, price, and product quality in the perspective of consumer behavior. A quantitative approach was applied, using a questionnaire to 400 respondents. The sampling technique using purposive sampling. Data were analyzed using multiple linear regression analysis. The results of the study indicated that foreign branding, price, and product quality influence purchasing decisions partially and simultaneously had positive and significant effect on purchasing decision. The highest effect in this study was product quality, with comfort and quality of raw material which the main factor need to be maintened because they determined the purchasing decision of The Executive as a fashion product. Abstrak Studi ini mengkaji keputusan pembelian produk The Executive, dilihat dari aspek foreign branding, harga, dan kualitas produk dalam perspektif perilaku konsumen. Pendekatan kuantitatif diterapkan, dengan menggunakan kuesioner pada 400 responden. Teknik pengambilan sampel menggunakan purposive sampling. Data dianalisis menggunakan analisis deskriptif dan regresi linear berganda. Hasil studi menunjukkan bahwa secara parsial dan simultan, foreign branding, harga, dan kualitas produk berpengaruh terhadap keputusan pembelian. Pengaruh terbesar terletak pada variabel kualitas produk, dengan kenyamanan dan kualitas bahan baku menjadi faktor dominan yang perlu dipertahankan, karena menentukan keputusan pembelian The Executive sebagai produk fashion.

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Peranan Kepuasan sebagai Mediasi dalam Pengaruh Kualitas Produk dan Harga terhadap Loyalitas Pelanggan Lipstik Sariayu

Jurnal Ilmu Manajemen ◽

10.26740/jim.v9n1.p129-139 ◽

2021 ◽

Vol 9 (1) ◽

pp. 129

Author(s):

Dhica Rachmawati

Keyword(s):

Path Analysis ◽

Product Quality ◽

Quantitative Research ◽

Sampling Technique ◽

Likert Scale ◽

Probability Sampling

The Indonesian cosmetics industry is currently developing—one of them, PT. Martina Berto encourages her company to excel in competition. The first brands produced and marketed was Sariayu Martha Tilaar as a natural cosmetics. In 1983, Sariayu had become a very well-known cosmetics in the country. PT. Martina Berto, developed by Martha Tilaar Group, improves the quality of Sariayu lipstick products and maintains affordable prices so that it can compete with other lipstick products. The purpose of this study is to analyze and discuss the effect of product quality and price on loyalty with satisfaction as an intervening variable on SARIAYU Lipstick customers at Martha Tilaar Tunjungan Plaza Surabaya Outlet. This type of research is quantitative research. This research uses a non-probability sampling technique with 110 respondents taken from SARIAYU Lipstick customers at Martha Tilaar Tunjungan Plaza Surabaya Outlet. The instrument used was a questionnaire that used a Likert scale and analyzed it with path analysis using AMOS 22. The results showed a positive and significant effect of product quality on satisfaction. There is also a significant effect of price on satisfaction. Then there is a positive and significant effect of satisfaction on loyalty. Besides, there is a positive and significant effect of product quality on loyalty. Furthermore, finally, there is a positive and significant price on loyalty.

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