scholarly journals Analysis Of The Effect Of Brand Image On The Sales Volume Of Three Products

2021 ◽  
Vol 22 (1) ◽  
pp. 25-30
Author(s):  
Nur Arifiya Arifiya ◽  
Aliffia Teja Prasasty Teja Prasasty ◽  
Rina Nurhidayati Nurhidayati
Keyword(s):  
Analysis Of Variance ◽  
Brand Image ◽  
Sampling Technique ◽  
Cluster Sampling ◽  
Sales Volume ◽  
Analysis Method ◽  
Random Cluster ◽  
Product Sales

Brand image is one of the essential things that must be considered for maintaining the existence of a product. A positive brand image is expected to provide trust and satisfaction’s consumer for the product. It will undoubtedly have an impact on increasing the number of product uses by the customer. The purpose of this study was to analyze the effect of brand image on product sales volume. The sampling technique in this study was random cluster sampling. Meanwhile, the analysis method used is Analysis of Variance (ANOVA). The results of the research that have been done show that there is an effect of brand image on sales volume. It can be a material consideration for the company to continue building a brand image to optimize product sales volume.

scholarly journals CITRA MEREK, KEPERCAYAAN MEREK DALAM MEWUJUDKAN LOYALITAS MEREK PRODUK AQUA

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Nurul Laela Sakinah ◽  
Dadang Suhardi
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Positive Influence ◽  
Measurement Scale ◽  
Research Use ◽  
Brand Trust ◽  
Analysis Method ◽  
Validity And Reliability ◽  
The Social

This research aims to find out the brand image and brand trust towards brand loyalty of AQUA product. The population of this research is the consumer of AQUA in Kuningan district and the data are collected by questionnaire technique. The��� purposive sampling technique is applied in this research while the sample of this research is 100 respondents using measurement scale of interval scale. The analysis method in this research is descriptive and verification with quantitative approach that cover validity and reliability, classic assumption test, hypothesis testing through F test, T test and determination coefficient (R2). The technique of data analysis is gained by the use of multiple regression linear. All tests on this research use a measured instrument in the form of computer program SPSS (Statistical Package for the Social Science) version 21.0. Based on the result of this research, it is concluded that the brand image has positive influence and significant towards� brand loyalty ; brand trust has positive influence and significant towards� brand loyalty as well as both of brand image and brand trust have also positive influence and significant towards brand loyalty.�Keywords: Brand Image, Brand Trust, Brand Loyalty

scholarly journals Pengaruh Brand Awareness, Brand Image dan Customer Perceived Value Terhadap Purchase Intention

2020 ◽  
Vol 4 (3) ◽  
pp. 81
Author(s):  
Luki Lukmanul Hakim ◽  
Keni Keni
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Perceived Value ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
Analysis Method ◽  
Scale Method ◽  
Customer Perceived Value ◽  
Operational Variables

This study aims to determine the effect of brand awareness, brand image, and customer perceived value on purchase intentions. The sampling technique used in this study is nonprobability sampling by purposive sampling using a quantitative approach by distributing questionnaires to 146 which valid respondents 142 respondents. Data analysis method used in this study is multiple regression analysis. For operational variables using the Likert scale method of validity used a computer measuring instrument that is SPSS 25.0. The results showed that the brand awareness variable have a significant and positif effect, brand image have a significant and positif effect, customer perceived value have a significant and positif effect on purchase intention. In this case the brand image is the most influences of purchase intention.

scholarly journals GRATITUDE DAN PSYCHOLOGICAL WELLBEING PADA REMAJA

2017 ◽  
Vol 5 (2) ◽  
pp. 260
Author(s):  
Adhyatman Prabowo
Keyword(s):  
Experimental Study ◽  
Research Design ◽  
Sampling Technique ◽  
Well Being ◽  
Psychological Wellbeing ◽  
Cluster Sampling ◽  
Analysis Method ◽  
Positive Relation ◽  
Psychological Well Being ◽  
Emotional Aspect

Gratitude dan psychological well-being merupakan aspek emosi positif yang ada dalam individu. Individu yang memiliki rasa bersyukur karena mampu menyadari bahwa dirinya banyak menerima kebaikan, penghargaan baik dari Tuhan, orang lain dan lingkungan sekitarnya. Sedangkan individu yang memiliki psychological well-being ketika Ia mampu menerima dirinya, membentuk hubungan yang hangat, memiliki kemandirian, mengontrol lingkungan eksternal, memiliki arti dalam hidup serta merealisasikan potensi dirinya secara kontinyu. Tujuan penelitian ini adalah untuk mengetahui pengaruh Gratitude terhadap Psychological well being pada remaja. Penelitian menggunakan desain kuantitatif non eksperimen korelasional dua variabel. Teknik sampling yang digunakan dalam penelitian ini adalah menggunakan teknik cluster sampling. Teknik pengumpulan data dalam penelitian ini menggunakan skala Ryff’s psychological well-being scale dan  The Gratitude Questionnaires Six Item Form (GQ-6). Analisa data menggunakan metode analisa korelasional. Hasil penelitian menunjukkan bahwa tidak ada hubungan yang signifikan antara gratitude dan psychological well-being pada remaja (r=0,012, p=0,865). Kata kunci: Gratitude, psychological well-being, remaja. Gratitude and psychological well being is a positive emotional aspect in every individual. People have gratitude on their self because they aware to get something good in every situation, a good appreciation from God and another people. Meanwhile, people who have psychological well being when they have self acceptance, positive relation to other people, have autonomy and mastering environment, have purpose in life and realizing their potential. The purpose of this study is to know the effect of gratitude towards psychological well being in adolescents. The research design used quantitative non-experimental study, correlating 2 variables. The sampling technique using cluster sampling. The data collected by using Ryff’s Psychological Well-Being Scale formed by Caroll D. Ryff (1989) and The Gratitude Questionnaires Six Item Form (GQ-6) be in the form of Likert Scale by McCullough (2002). The data analyzed by correlational analysis method. The result of this study show that there is no correlation between gratitude and psychological well-being in adolescent (r = 0,012; p=0,865). Keywords: Gratitude, psychological well-being, adolescents

scholarly journals COMPARING STUDENTS’ ABILITY IN WRITING RECOUNT TEXT OF GRADE X AND GRADE XI AT SMAN 1 LUBUK ALUNG

2020 ◽  
Vol 9 (1) ◽  
pp. 136
Author(s):  
Zikra Azkiya ◽  
Hamzah Hamzah
Keyword(s):  
Research Design ◽  
Sampling Technique ◽  
Cluster Sampling ◽  
Generic Structure ◽  
Random Cluster ◽  
Descriptive Research ◽  
Research Students ◽  
Text Writing

This research was about the comparison between students’ ability of grade X and grade XI in writing recount text with the topic of an unforgettable experience. This study aimed to compare the level of students’ grade X and grade XI ability in writing recount text seen from the generic structure of the text. The research design of this study was descriptive research. The population of this research was all of classes grade X and grade XI of SMAN 1 Lubuk Alung. The sample was taken by using random cluster sampling technique so that the sample obtained was 1 class from grade X and 1 class from grade XI. The instrument used in this study was a test recount text for 45 minutes in at least 100 words. The students’ writing was analyzed using recount text writing rubric related to the generic structure of the text. Based on this research, students’ ability of grade XI was higher than grade X by looking from the generic structure of recount text. The ability of students grade XI was in 3 (good) category while students grade X was in 2 (weak) category. Nevertheless, there were several parts of the text that students could not understand yet how to write them.

scholarly journals ANALISIS EKONOMI ISLAM TERHADAP PRAKTIK AFTER SALES SERVICE PADA MESIN FOTOCOPY BEKAS PAKAI DI KOTA BANDA ACEH

2013 ◽  
Vol 2 (2) ◽  
Author(s):  
Akhyar Rinaldi ◽  
Azharsyah Ibrahim
Keyword(s):  
Service System ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Cluster Sampling ◽  
Analysis Method ◽  
Economic Perspective ◽  
Coverage Area ◽  
Price Manipulation ◽  
Islamic Economic ◽  
Banda Aceh

The objective of this article is to analyze the implementation of after sales service on used photocopy machine in Banda Aceh from an Islamic economic perspective. The analysis is conducted through the exploration of the mechanism of sale and purchase transactions and after-sales service system of the used photocopy machine. Data for this study was gathered through interviews and observations. Due to wide coverage area, the sample for this study was limited to eight units, which consist of four sellers and four buyers. The selection was determined by cluster sampling technique. The gathered data was then analyzed using descriptive analysis method. The findings showed that the implementation of the after sales service on the used photocopy machine in Banda Aceh was indicating to contain fraud such as gharar (uncertainty) element, price manipulation element, and the 'coercion' element causing the unhappiness so that it can harm customers which impact on the loss of the maslahah values in muamalah. In other words, the practice of after-sales service of used copier machines in Banda Aceh not fully comply with Islamic economic principles. =========================================== Penelitian ini secara umum bertujuan untuk menganalisis praktik after sales service (layanan purna jual) mesin fotocopy bekas pakai di Kota Banda Aceh dari perspektif ekonomi Islam. Analisis tersebut dilakukan melalui eksplorasi terhadap mekanisme transaksi jual beli dan sistem jasa layanan purna jual mesin fotocopy bekas pakai tersebut. Data untuk penelitian dikumpulkan melalui wawancara dan observasi. Karena wilayah populasi penelitian yang terlalu besar, maka penulis memilih delapan sampel penelitian, yakni empat sampel toko yang menjual mesin fotocopy bekas pakai, dan empat sampel toko yang menjadi konsumen mesin fotocopy bekas pakai. Pemilihan tersebut dilakukan dengan teknik cluster sampling. Data yang terkumpul kemudian dianalisis dengan metode deskriptif analisis. Hasil penelitian menunjukkan bahwa layanan purna jual mesin fotocopy bekas pakai yang dipraktikkan selama ini terindikasi mengandung kecurangan seperti unsur gharar, unsur permainan harga dan unsur ‘pemaksaan’ yang menimbulkan ketidakrelaan sehingga dapat merugikan konsumen yang berdampak pada hilangnya nilai-nilai kemaslahatan dalam bermuamalah. Dengan kata lain, praktik after sales service mesin fotocopy bekas di Banda Aceh tidak begitu sejalan prinsip ekonomi Islam.

scholarly journals PENGARUH IKLAN TELEVISI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MEREK WARDAH DI KOTA PALU

2017 ◽  
Vol 3 (2) ◽  
pp. 191-200
Author(s):  
Siti Riskiana ◽  
Chalil Chalil ◽  
Ira Nuriya Santi
Keyword(s):  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Television Advertising ◽  
Purchase Decision ◽  
Analysis Method ◽  
Purchasing Decision ◽  
Purposive Sampling ◽  
Television Advertisement ◽  
Brand Product

The purpose of this study is to know and analyze the influence of television advertising and brand image simultaneously and partially to the purchase decision of Wardah brand product in Palu City. The variables of this research are television advertisement (X1) and brand image (X2). While the dependent variable is the purchase decision (Y). The research method used is descriptive method causal with the number of sample 75 people. Form of sampling using purposive sampling technique. Data analysis method used in this research is multiple linear regression analysis method. The results showed that: 1). Television advertisement and brand image simultaneously have a significant effect on the purchasing decision of Wardah brand products; 2). Television advertisement partially significant effect on purchasing decision of Wardah brand product; 3). Brand image partially significant effect on purchasing decision of Wardah brand product in Palu City. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh iklan televisi dan citra merek secara simultan dan parsial terhadap keputusan pembelian produk merek Wardah di Kota Palu. Variabel penelitian ini yaitu iklan televisi (X1) dan citra merek (X2). Sedangkan variabel dependen yaitu keputusan pembelian (Y). Metode penelitian yang digunakan adalah metode deskriptif kausal dengan jumlah sampel 75 orang. Bentuk pengambilan sampel menggunakan teknik purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi linear berganda. Hasil penelitian menunjukan bahwa: 1). Iklan Televisi dan Citra Merek secara simultan berpengaruh signifikan terhadap keputusan pembelian produk merek Wardah; 2). Iklan Televisi secara parsial berpengaruh signifikan terhadap keputusan pembelian produk merek Wardah; 3). Citra Merek secara parsial berpengaruh signifikan terhadap keputusan pembelian produk merek Wardah di Kota Palu.

scholarly journals Eksperimentasi Model Contextual Teaching and Learning untuk Mata Kuliah Pekerjaan Dasar Otomotif

2020 ◽  
Vol 5 (1) ◽  
pp. 76-82
Author(s):  
Nurcholish Arifin Handoyono ◽  
Rabiman Rabiman ◽  
Yuda Kristovan
Keyword(s):  
Learning Outcomes ◽  
Teaching And Learning ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
P Value ◽  
Cluster Sampling ◽  
Random Cluster ◽  
Class B ◽  
Contextual Teaching

This study compared the effectiveness of Contextual Teaching and Learning (CTL) model and conventional learning on learning outcomes of basic automotive work. This research is a quasi-experiment type. The research population is 10th-grade students of TKR SMK Muhammadiyah I Sleman in the academic year of 2018/2019. A random cluster sampling technique was employed. It was determined that class A (25 students) was for the experimental class and class B (26 students) was for the control class. Multiple-choice tests were used as data collection instruments. Data were analyzed using descriptive analysis technique. The prerequisite analysis tests were normality and homogeneity tests, whereas the hypothesis test was the t-test. The results concluded that the use of CTL model is more effective than conventional learning when it comes to learning outcomes, indicated by a value of tcount (3.615) which was larger than ttable (1.676) with P value of 0.0007 ( less than 0.05).Penelitian bertujuan untuk mengetahui efektifitas hasil belajar pekerjaan dasar otomotif antara siswa yang menggunakan model Contextual Teaching and Learning (CTL) dengan siswa yang menggunakan model pembelajaran konvensional. Jenis penelitian merupakan Eksperimen Semu. Populasi penelitian yaitu siswa kelas X TKR SMK Muhammadiyah I Sleman tahun ajaran 2018/2019. Teknik pengambilan sampel menggunakan teknik random cluster sampling, ditetapkan kelas X TKR A adalah kelas eksperimen dengan jumlah 25 siswa dan kelas kontrol adalah X TKR B yang dengan jumlah 26 siswa. Instrumen pengambilan data menggunakan tes pilihan ganda. Teknik analisis data menggunakan analisis diskriptif, uji prasyarat analisis yaitu uji normalitas dan uji homogenitas, sedangkan uji hipotesis yaitu uji-t. Hasil uji hipotesis menyimpulkan bahwa menggunakan dengan menggunakan model CTL hasil belajar siswa lebih efektif dari pada menggunakan model pembelajaran konvensional, hal ini ditunjukkan dengan nilai thitung (3,615) > ttabel (1,676) dengan nilai signifikasinya (P=0,0007 < 0,05).

scholarly journals The Influence of Eco-Brand, Eco-Labelling and Environmental Advertisement on Consumer Purchasing Behavior through Brand Image

2020 ◽  
Vol 9 (2) ◽  
pp. 211-220
Author(s):  
Ina Rizqiyana ◽  
Wahyono Wahyono
Keyword(s):  
Data Analysis ◽  
Sampling Method ◽  
Brand Image ◽  
Environmental Concern ◽  
Sampling Technique ◽  
Green Marketing ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Analysis Method ◽  
High Level

The high level of environmental concern will encourage individual to consume environmentally friendly products and encourage company to implement the green marketing strategy. This study aims to examine the direct and indirect effect of green marketing tools namely eco-label, eco-brand and environmental advertisement on consumer purchase behavior with brand image as an intervening variable. The sampling method used is purposive sampling technique through questionnaire with 115 respondents who are consumers of Ades in Semarang. The data analysis method used is path analysis. The results of this study show that eco-brand and eco-labelling have positive and significant effect on consumer purchase behavior while environmental advertisement has negative and significant effect on consumer purchase behavior. Eco-brand, eco-labeling and environmental advertisement have positive and significant effect on consumer purchase behavior through brand image. Brand image has a role as an intervening variable between eco-brand, eco-labeling and environmental advertisement to consumer purchase behavior. 

scholarly journals RELIGIUSITAS DENGAN FLOW AKADEMIK PADA SISWA

2018 ◽  
Vol 3 (2) ◽  
pp. 145
Author(s):  
Putri Saraswati ◽  
Arbi Alfarabi ◽  
Tri Dayakisni
Keyword(s):  
Data Analysis ◽  
Total Concentration ◽  
Sampling Technique ◽  
Data Retrieval ◽  
Cluster Sampling ◽  
Analysis Method ◽  
Retrieval Technique ◽  
Experimental Correlation ◽  
Interest And Motivation ◽  
Effective Contribution

Problems in education are students who experience boredom in the learning process, whereas in the learning required concentration, interest and motivation, which required students to experience flow. Flow itself blends in total concentration which refers to the solemn concept in religiosity. The purpose of this research is to know religiosity relationship with academic flow. The design of this study is non-experimental correlation type. The data retrieval technique uses cluster sampling technique. Totals subjects as many as 222 students in city of Malang. Data collection method used in this research is the scale of religiosity made by the researcher. Then the scale of academic flow using the scale of LIS (The flow inventory for student), the researchers add some items in the scale of LIS. Data analysis method used product moment. The results of data analysis obtained r = 0.508 p = 0.000 (sig <0.01) means that this study shows a significant positive relationship between religiosity and academic flow. While the effective contribution of religiosity to academic flow is 25.8% and the rest equal to 74.2%, influenced by other factors.

scholarly journals PENGARUH USIA DAN LAMA KERJA BIDAN TERHADAP KESADARAN SOSIAL BIDAN DALAM PEMBERIAN TABLET FE PADA IBU HAMIL

IKESMA ◽  
2017 ◽  
Vol 13 (2) ◽  
Author(s):  
Agus Aan Adriansyah
Keyword(s):  
Public Health ◽  
Sampling Technique ◽  
Health Centers ◽  
Social Awareness ◽  
Cluster Sampling ◽  
Cross Sectional ◽  
Average Percentage ◽  
Random Cluster ◽  
Care Visit ◽  
The Social

Coverage of Fe tablets during antenatal care visit from 2011-2013 in Public Health Centers in Surabaya was still low with an average percentage of 9.29% and 16.27%. The study aim to analyze effect of midwife�s age and length of employment towards social awareness of midwife in Fe tablets administration for pregnant women in Public Health Centers in Surabaya.This research was an analytic observational study and a cross sectional approach. The research location was in all Public Health Centers in Surabaya. The samples as many as 65 midwives were taken using multistage random cluster sampling technique from 62 Public Health Centers representing every region in Surabaya. The data obtained were analyzed by using Ordinal Logistic Regression technique.The results showed that the older midwives (more than 36 years) have a better social awareness since they have had experience in interacting with the social world. Midwives who work longer (more than 10 years) tend to have better social awareness.The conclusion of this study is that the midwife�s age and length of employment are closely towards social awareness of midwife. Keyword: Social Awareness, Midwife, Fe tablets

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