scholarly journals Public relations and tourism: finding public relations’ role in communicating tourist destination

2019 ◽  
Vol 3 (2) ◽  
pp. 138 ◽  
Author(s):  
Nobertus Ribut Santoso ◽  
Sherly Hindra Negoro
Keyword(s):  
New Media ◽  
Public Relations ◽  
Qualitative Approach ◽  
Tourist Destination ◽  
Public Relations Practitioners ◽  
Tourist Destinations ◽  
One Year ◽  
Descriptive Qualitative

Public relations plays essential roles in communicating and building image of tourist destinations in order to attract a significant number of tourists. Starting from this consideration, this research investigates the role of hotel public relations practitioners in communicating Yogyakarta as the tourist destination. The growth of tourists arriving in Yogyakarta cannot be separated from the role of hotel public relations practitioners in communicating Yogyakarta as the great place to visit. This research employed descriptive qualitative approach. The data was gathered by conducting interviews with three hotel public relations practitioners in Yogyakarta who have experienced in this field at least one year. Based on activities they did to communicate Yogyakarta as the tourist destination, it can be categorised that hotel public relations practitioners in Yogyakarta play communication technician role by using the beautiful and unique cultures and landmarks as backgrounds to communicate their hotels to tourists, using both conventional and new media to strengthen the image of Yogyakarta.

pengelolaan cyber public realations dalam membentuk corporate branding

2020 ◽  
Vol 2 (3) ◽  
pp. 241-260
Author(s):  
Eneng Rismawati ◽  
Yusuf Zaenal Abidin ◽  
Encep Dulwahab
Keyword(s):  
Public Relations ◽  
Corporate Branding ◽  
Research Method ◽  
Adaptive Method ◽  
Qualitative Approach ◽  
Quick Response ◽  
Public Relations Practitioners ◽  
The Public ◽  
Circular Model ◽  
Media Monitoring

ABSTRAK Tujuan penelitian ini adalah untuk mengetahui dan menggambarkan mengenai tahap membagikan, mengoptimalkan, mengelola serta mengikutsertakan pada  pengelolaan cyber  public  relations  dalam  membentuk  corporate  branding  di PT  Len Industri (Persero). Konsep  yang digunakan dalam penelitian ini yaitu konsep  model melingkar  untuk  sosial  media  menurut Regina  Luttrell . Metode penelitian yang digunakan yaitu menggunakan metode deksriptif dengan pendekatan kualitiatif. Pengumpulan  data  yang  digunakan  yaitu dengan wawancara, dan observasi.  Hasil  penelitian dilapangan, dapat disimpulkan bahwa praktisi  humas  PT Len Industri (Persero) dalam pengelolaan cyber public relations guna membentuk corporate branding memiliki  empat  tahapan  yakni : 1) tahap  membagikan  konten terdiri dari: a) berpartisipasi  menggunakan  media  sosial , b) saling terhubung dengan publik, c) membangun  kepercayaan publik . 2) tahap pengoptimalan pesan  yang dilakukan  yakni  dengan : a) melakukan  pengecekan hashtag, b) melakukan postingan lima kali sehari, dan c) melakukan  postingan yang memiliki unsur teknologi. 3) mengelola dibagi menjadi tiga, yaitu : a) media monitoring, b) interaksi dalam waktu yang sebenarnya, dan c) memberikan respon cepat. 4) mengikutsertakan publik dengan tiga unsure yaitu : a) menjalin hubungan dengan para influencer, b) mengetahui dimana dan siapa audiens, serta c)  meraih target audiens. Kata Kunci: Pengelolaan; Cyber Public Relations; Corporate Branding. ABSTRACT The  purpose  of  to  find  out and describe the sharingstage,optimize,manage  and engage in cyber public relations management in forming a corporate branding in PT Len Industri (Persero). The concept  used  in  this research is the concept of  The Circular model of Some to Regina Luttrell. The research method using  an  adaptive  method  with  a  qualitative  approach. Data collection used in this study is by interview,and observation. The results of the research in the field can be concluded that PT Len Industri (Persero) public  relations  practitioners  in  the management  of  cyber  public  relations  to  form  corporate  branding  has  four  stages : 1) The share stage consists of: a) participating  in  social  media  (participate), b) connect with public (connect), c) build  public  trust (build trust). 2) optimize phase messages that are carried out by: a) checking hashtag, b) posting  five time a day, c) do posts that have technological elements. 3) The  manage  divided  into: a) media  monitoring, b) interaction  in  real  time, c)  provide quick response. 4) engage  the  public  : a) establish  a  relationship  with  influencer, b) where and  who  is  the  audience, c)  reach  the target  audience. Keyword : Management; Cyber Public Relations.  

scholarly journals THE ROLE OF ACCOUNTANTS IN IMPLEMENTATION CORPORATE SOCIAL RESPONSIBILITY AT HOSPITAL Dr. H. MOH. ANWAR SUMENEP DISTRICT

2017 ◽  
Vol 14 (02) ◽  
pp. 120
Author(s):  
Syahril Syahril ◽  
Isnani Yuli Andini
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Statements ◽  
Qualitative Approach ◽  
Objective Analysis ◽  
The Social ◽  
Corporate Social ◽  
And Control ◽  
Descriptive Qualitative

Internal accountants has critical leverage to encourage hospitals to be involved in activities such as social or corporate social responsibility.This study aims to examines the role of internal accountants in the implementating of corporate social responsibility at RSUD Moh. Anwar Sumenep District. Research uses descriptive (qualitative) approach to interpret and describe data that obtained from observation, interview and documentation. This research concludes that RSUD Moh. Anwar Sumenep District does not have a clear standard about corporate social responsibility. Its only depends on the willingness of the organization, not an obligation to disclose in hospital financial statements. Internal accountant who is in charge of performing systematic and objective analysis and assessment on the operation and control of company's activities is needed to encourage companies to carry out social responsibility. Researcher suggest that governments needs to increasing their concern toward this issues whether in the form of programs, policies, regulations or awards of the social environment.Keywords: Internal Accountant, Corporate Social Responsibility, Hospital

scholarly journals PERAN KOMITE SEKOLAH DALAM PROSES MANAJEMEN MADRASAH PADA MADRASAH TSANAWIYAH NEGERI (MTsN) KARANG INTAN KABUPATEN BANJAR

2017 ◽  
Vol 3 (3) ◽  
Author(s):  
Lathifah Lathifah
Keyword(s):  
Student Affairs ◽  
Qualitative Approach ◽  
Management Process ◽  
School Committee ◽  
Infrastructure Finance ◽  
Descriptive Qualitative

Abstract: This research is executed as a mean to describe the role of schoolCommittee toward madrasah’s management process in Public MadrasahTsanawiyah (MTsN) Karang Intan Banjar Regency, specifically on their role asadvisory agency, supporting agency, controlling agency, and as a mediator. Thisresearch uses descriptive qualitative approach. Data collected with observationtechnique, documentation and interview toward school committee and teachers.This research’s findings show that school committee have a important role inMadrasah’s management process, especially in the management of facilities and infrastructure, finance, student affairs, curriculum, personnel, and public relations.Keywords: school committee, madrasah’s management process, PublicMadrasah Tsanawiyah (MTsN)Abstrak: Penelitian ini dilaksanakan sebagai cara untuk menggambarkan perandari komite sekolah terhadap proses pengelolaan madrasah pada MadrasahTsanawiyah Negeri (MTs) Karang Intan Kabupaten Banjar, terutama tentangperan mereka sebagai pemberi pertimbangan, memberikan dukungan, melakukan pengendalian, dan sebagai mediator. Penelitian in imenggunakan pendekatan deskriptif kualitatif. Data dikumpulkan melalui teknik observasi, dokumentasi, dan wawancara dengan komite sekolah dan para guru. Temuan dari penelitian ini menunjukkan bahwa komite sekolah memiliki peran yang penting dalam proses pengelolaan madrasah, terutama dalam mengelola fasilitas dan infrastruktur, keuangan, kemahasiswaan, kurikulum, personalia, dan hubungan kemasyarakatan.Kata Kunci: komite sekolah, proses pengelolaan madrasah, MadrasahTsanawiyah Negeri (MTs)

scholarly journals Role of specific geographic landscapes in city break destinations

2009 ◽  
Vol 89 (1) ◽  
pp. 95-101 ◽  
Author(s):  
Snezana Stetic ◽  
Dario Simicevic
Keyword(s):  
Sustainable Development ◽  
Future Generations ◽  
Tourist Destination ◽  
Mass Tourism ◽  
Tourist Destinations ◽  
Big Cities ◽  
Further Development

Urban tourist destinations or City Break destinations are representing one of main destination products on tourist market. City Break destinations are big cities, administrative, economic and political centers of states and regions. These cities are 'open' 24 hours per day, seven days in week. Inside these tourist destination we can find different range of products (culture, entertainment, recreation, leisure, history, modern infrastructure). In these destinations season is not present and it lasts trough out the year. Promotional campaigns in City Break destinations are truing to create distinguished images in tourists mind as also as on investors, consumers and future residents. They emphasize advantages that those cities are delivering to their consumers, but often we forget that all these cities are having specific geographic landscapes. In the era of limiting of mass tourism to preserve resources for future generations and emphasizing the importance of sustainable development for tourism perspectives, the importance of specific geographic landscapes inside urban destinations for their further development as tourist destinations an their overall development is slightly neglected.

scholarly journals Public relations practitioners’ perception of new media influence on promotion of mutual understanding between organisation and strategic publics in Nigeria

2021 ◽  
Vol 5 (S1) ◽  
pp. 506-528
Author(s):  
Harvey G.O. Igben ◽  
Michael E. Ilaya
Keyword(s):  
New Media ◽  
Public Relations ◽  
Mutual Understanding ◽  
Technological Determinism ◽  
Public And Private ◽  
Public Relations Practitioners ◽  
The Public ◽  
Media Technologies ◽  
Private Organizations ◽  
Fundamental Goal

New media is a trending innovation and its influence in the promotion of mutual understanding between organizations and strategic publics is a more contemporary issue. This study evaluates the perception of public relations practitioners on the incorporation of new media into the process of promoting good relationships between organizations and strategic publics in Nigeria. The fundamental goal is to examine if public relations practitioners find new media helpful in carrying out public relations activities in their organizations. This study is hinged on Technological determinism theory.  Findings show that public relations practitioners of both public and private organizations do perceive the adoption of new media technologies in the performance of their function for the promotion of mutual understanding as supportive to quick and interactive approaches to dissemination of information from organizations to strategic stakeholders and the public. The study recommends that more public relations practitioners of organizations especially public organizations should be encouraged to use new media in course of executing their professional assignments.

scholarly journals Representasi Pendidikan Seks dalam Film Dua Garis Biru (Analisis Semiotika Roland Barthes)

Koneksi ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 155
Author(s):  
Eartha Beatricia Gunawan ◽  
Ahmad Junaidi
Keyword(s):  
Data Collection ◽  
Sex Education ◽  
Research Method ◽  
Qualitative Approach ◽  
Roland Barthes ◽  
Semiotic Analysis ◽  
Literature Study ◽  
Role Of Parents ◽  
Descriptive Qualitative

This study aims to describe the representation of sex education in the film Dua Garis Biru by director Gina S. Noer. This study uses a descriptive qualitative approach. The research method uses Roland Barthes's semiotic analysis with two-way significance and the meaning of denotation, connotation, and myth. The subjects of this study are Dara and Bima, the object of this study is a sign of sex education represented in scenes, dialogues, and characters in films. Methods of data collection by observation, literature study, interviews, and documentation. The film Dua Garis Biru tells the story of how Dara and Bima, two teenagers, must be responsible for the consequences that they did not think of before due to free sex. This film also illustrates the important role of parents in communicating information about sex to children. The results of this study indicate that there is a picture of sex education in the film Two Blue Lines. It was concluded that the side or form of sex education is displayed in scenes, dialogues, or characters that insert the importance of knowing sex education and knowing the consequences of every action related to sex. Penelitian ini bertujuan untuk menggambarkan representasi pendidikan seks  dalam Film Dua Garis Biru karya sutradara Gina S. Noer. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Metode penelitian menggunakan Analisis Semiotika Roland Barthes dengan signifikan dua arah dan pemaknaan denotasi, konotasi, dan mitos. Subjek penelitian ini adalah Dara dan Bima, objek penelitian ini adalah tanda pendidikan seks yang direpresentasikan dalam adegan, dialog, dan karakter dalam film. Metode pengumpulan data dengan observasi, studi pustaka, wawancara, dan dokumentasi. Film Dua Garis Biru bercerita tentang bagaimana Dara dan Bima, dua remaja harus bertanggung jawab atas konsekuensi yang tidak mereka pikirkan sebelumnya karena melakukan seks pranikah. Film ini juga menggambarkan pentingnya peran orang tua dalam mengkomunikasikan informasi tentang seks kepada anak. Hasil dari penelitian ini menunjukkan bahwa terdapat gambaran tentang pendidikan seks dalam film. Sisi atau bentuk pendidikan seks ditampilkan dalam cuplikan adegan, dialog, atau karakter tokoh yang menyisipkan pentingnya mengenal pendidikan seks dan mengetahui konsekuensi dari setiap perbuatan yang berhubungan dengan seks.

THE ROLE OF YOUTH ORGANIZATIONS IN INCREASING CHILDREN'S READING INTEREST: A CASE STUDY OF OEMAH DOLAN ORGANIZATIONS IN KEDONGDONG VILLAGE, SUSUKAN DISTRICT, CIREBON REGENCYIl

2021 ◽  
Vol 5 (2) ◽  
pp. 1161-1171
Author(s):  
Alifatuz Zahro
Keyword(s):  
Qualitative Approach ◽  
Youth Organizations ◽  
Low Level ◽  
Analysis Technique ◽  
Children's Reading ◽  
The Impact ◽  
Reading Interest ◽  
Descriptive Qualitative

The impact of the modernization era on elementary and Kindergaten children can be seen from the intensity of children playing with gadgets, and the low level of literacy in children. This is the background for the presence of the Oemah Dolan organization. This study aims to identify and describe Oemah Dolan's programs and the role of Oemah Dolan in increasing reading interest in children in Kedongdong Village. This study uses a descriptive-qualitative approach with the analysis technique of Miles and Huberman. The results of this study indicate that Oemah Dolan has several programs, namely: book stalls, reading, fun learning, and creativity week.

E communication in crisis communication Best practice for tourism destination management organizations

2019 ◽  
Author(s):  
Antonella Capriello ◽  
Simone Splendiani
Keyword(s):  
New Media ◽  
Public Relations ◽  
Crisis Communication ◽  
Best Practice ◽  
Communication Strategy ◽  
Support Network ◽  
Tourist Destinations ◽  
The Difference ◽  
Destination Management Organizations ◽  
The Impact

The role of crisis communication is becoming increasingly important in disaster management, especially considering the impact that disasters can have on the image and reputation of tourist destinations. Although the literature has begun to focus on this topic in recent years, the greater number of natural disasters and the impact of new media communication tools, make this theme particularly interesting for further scholarly investigation. Developing an effective crisis communication strategy requires consideration of the role that local authorities, including destination management organizations (DMOs) play, the channels they use, and the content that should be included. Numerous authors have analyzed this issue from a chronological perspective in terms of the difference phases of a crisis starting from preparation and ending with recovery. However, a series of strategic requirements emerge alongside these phases for successful crisis management, including: - Cooperation with the media in providing information to the public; in particular, imparting a consistent message to all stakeholders to build credibility and preserve the image of organizations and destinations. - Preparedness and the capacity to plan an effective communication response to a crisis in advance, paying attention to the specific characteristics of each case. - The development of a public relations plan that creates a support network for the dissemination of communication across multiple channels facilitated by the web and Information Communications Technologies (ICTs).

scholarly journals Quasi-Gatekeeping and Quasi-Gatewatching: The Dual Role of Public Relations Practitioners in the Social Media Domain

2019 ◽  
Vol 44 (1) ◽  
Author(s):  
Princewell Nwanganga Achor ◽  
Justie O. Nnabuko
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Digital Media ◽  
Dual Role ◽  
Public Relations Practitioners ◽  
Médias Sociaux ◽  
The Social ◽  
Il Y A ◽  
Medias Sociaux

Background  Existing literature depicts public relations practitioners as gatekeepers. Despite this, limited research exists on how much of a gatekeeping role public relations practitioners play in their organizations’ communication with the publics in the social media domain. Analysis  This article bridges the research gap by examining the dual role of quasi-gatekeeping and quasi-gatewatching performed by public relations practitioners in their attempt to communicate, regulate, and manage information in the social media domain and market-space media environment. Conclusion and implications  Discussion of these two distinct roles expands the frontiers of gatekeeping studies in public relations practice and communication studies, through the introduction of a new mixed-flow model of the gatekeeping function of public relations practitioners in the digital media landscape.RÉSUMÉContexte  En dépit de la littérature existante montre que les spécialistes des relations publiques en tant que gardiens, cependant, il y a peu de recherches sur la quantité de rôle de surveillance les spécialistes en relations publiques jouent dans leurs organisations la communication avec le public dans le domaine des médias sociaux. Analyse  Par conséquent, cet article se ferme cette lacune en examinant le rôle de la dualité de pouvoirs quasi-control et quasi-gatewatching effectuée par le spécialistes des relations publiques dans leur tentative de communiquer, réglementer et gérer l’information dans le domaine des médias sociaux. Conclusion et implications  La discussion sur ces deux rôles distincts a enrichi la compréhension et les frontières d’un contrôle dans la pratique des relations publiques par l’introduction d’un nouveau modèle de flux mixtes de contrôle dans le paysage médiatique numérique.

scholarly journals Manajemen Humas IAIN Madura Dalam Menarik Minat Masyarakat

2020 ◽  
Vol 5 (1) ◽  
pp. 74-82
Author(s):  
Imam Basofi
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Mass Media ◽  
Public Relations ◽  
Public Interest ◽  
Qualitative Approach ◽  
Community Leaders ◽  
Student Responses ◽  
Management Function

Indonesia Manajemen hubungan masyarakat adalah sebuah fungsi manajemen yang didalamnya meliputi perencanaan, pelaksanaan, pengorganisasian dan evaluasi terhadap hubungan masyarakat. Hubungan masyarakat sangat penting keberadaannya didalam suatu organisasi. Dengan adanya manajemen yang baik maka humas di perguruan tinggi akan terlaksana secara efektif dan efisien. Adapun tujuan penelitian ini menfokuskan pada dua hal yaitu; 1) Bagaimana fungsi manajemen humas dalam menarik minat masyarakat di IAIN Madura, 2) Bagaimana pola komunikasi humas di IAIN Madura, 3) Bagaimana respon stakeholders terhadap humas di IAIN Madura. Penelitian ini menggunakan pendekatan kualitatif yang dilakukan di Institut Agama Islam Negeri Madura. Teknik pengumpulan data menggunakan teknik wawancara, observasi, dokumentasi. Tahapan analisis data dilakukan dengan penyajian data, redusi data, dan menarik kesimpulan. Pengecekan keabsahan data melalui meningkatkan ketekunan dan Member check. Hasil penelitian ini; 1. Fungsi manajemen hubungan masyarakat dalam menarik minat masyarakat. (a) perencanaan meliputi, perencanaan fisik, perencanaan fungsional, perencanaan secara luas, dan perencanaan dikombinasikan, (b) pengorganisasian humas dibagi sesuai dengan tupoksi, (c) pelaksanaan hubungan masyarakat, melakukan kerjasama dengan pihak internal dan eksternal kampus, malakukan promosi melalui media massa dan menggunakan peran alumni, (d) evaluasi hubungan masyarakat dilakukan disetiap akhir kegiatan. 2. Pola komunikasi humas, a) internal, melakukan rapat dan musyawarah, b) eksternal, melalui kerjasama, media massa (cetak dan online). 3. Respon stakeholders terhadap humas IAIN Madura, a) respon dosen, b) respon mahasiswa, c) respon tokoh masyarakat. Kata kunci: Manajemen Humas, Minat Masyarakat.   Inggris Public relations management is a management function which includes planning, implementing, organizing and evaluating public relations.  Public relations is very important presence in an organization.  With good management, public relations at universities will be carried out effectively and efficiently. The purpose of this study focuses on two things namely;  1) How is the function of public relations management in attracting public interest in IAIN Madura, 2) How is the pattern of public relations communicationIAIN Madura, 3) How is the response of stakeholders to public relations IAIN Madura. This study uses a qualitative approach conducted at the Madura State Islamic Institute.  Data collection techniques using interview, observation, documentation.  Stages of data analysis are performed by presenting data, data reduction, and drawing conclusions.  Checking the validity of the data through increasing perseverance and member checking. The results of this study;  1. The function of public relations management in attracting public interest.  (a) planning includes, physical planning, functional planning, broad planning, and combined planning, (b) organizing public relations is divided according to the main tasks and functions, (c) implementing public relations, collaborating with internal and external campus, conducting promotion through media  mass and using the role of alumni, (d) evaluation of public relations is done at the end of each activity.  2. Public relations communication patterns, a) internal, conducting meetings and deliberations, b) external, through cooperation, mass media (print and online).  3. Stakeholder responses to the PR IAIN Madura, a) lecturer responses, b) student responses, c) community leaders' responses. Keywords: Public Relations Management, Society Proclivity

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