scholarly journals PROMOSI DAN SUMBER DAYA MANUSIA TERHADAP KEPUASAN KONSUMEN DAMPAKNYA PADA LOYALITAS KONSUMEN DI TOKO SOES MERDEKA

2018 ◽  
Vol 11 (1) ◽  
pp. 29
Author(s):  
Dina Febe Kristanti ◽  
Wasito Wasito
Keyword(s):  
Data Collection ◽  
Human Resources ◽  
Path Analysis ◽  
Human Resource ◽  
Consumer Satisfaction ◽  
Research Method ◽  
Coefficient Of Determination ◽  
Consumer Loyalty ◽  
Multiple Correlation ◽  
Verification Method

This study aims to determine how much influence of promotion and human resources (HR) at SoesMerdeka store towards consumer loyalty through the satisfaction of the customer as an intervening variable either partially or simultaneously. The research method used is descriptive and verification method with the number of samples counted to 98 respondents. Data collection techniques used were observation and distribution of questionnaires, and analysis methods used are path analysis, multiple correlation, and coefficient of determination. The result shows that promotion, human resource, consumer satisfaction, and consumer loyalty are in enough category. The results of verification research shows promotion and human resources to consumer satisfaction has an influence of 55%, promotion, human resources, and consumer satisfaction on consumer loyalty has an influence of 43.3%.

scholarly journals LE DELICE CAFÉ AND BAKERY STORE ATMOSPHERE AND PROMOTION ON CONSUMER SATISFACTION AND LOYALTY

TRIKONOMIKA ◽  
2019 ◽  
Vol 18 (1) ◽  
pp. 30
Author(s):  
Popo Suryana ◽  
Mochammad Rifal Haryadi
Keyword(s):  
Customer Satisfaction ◽  
Path Analysis ◽  
Consumer Satisfaction ◽  
Consumer Loyalty ◽  
Multiple Correlation ◽  
Business Analysis ◽  
Dominant Influence

Le Delice Cafe and Bakery is a business that engaged in the culinary business. Analysis of data used is using path analysis (path analysis), multiple correlation, and coefficients of determination. Based on the analysis of the effect of the store atmosphere and promotion to customer satisfaction simultaneously is equal 159.147. While partially in the structure of I store atmosphere into a variable that has a dominant influence on customer satisfaction, because based on the calculation of standardized coefficients beta has the highest value of 0.519 compared to the promotion. While in structure II promotion become variable which have dominant influence to consumer loyalty, because based on calculation of standardized coefficients beta have highest value that is equal to 0.509 compare to store atmosphere and consumer satisfaction.

scholarly journals PERAN KEPUASAN KONSUMEN MEMEDIASI PENGARUH HARGA TERHADAP LOYALITAS KONSUMEN DALAM BERBELANJA CLOTHING ONLINE MELALUI INSTAGRAM

2019 ◽  
Vol 8 (9) ◽  
pp. 5672
Author(s):  
Ni Luh Putu Anindya Putri Maharani ◽  
Ni Wayan Ekawati
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Path Analysis ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Consumer Loyalty ◽  
Analysis Method ◽  
The City

The purpose of this study is to explain customer satisfaction and prices as predictors of consumer loyalty in shopping for clothing online in the city of Denpasar. This data collection uses a questionnaire with purposive sampling technique on 88 respondents in Denpasar City, there are 11 indicators and use the Path analysis method. The results show that prices have a positive and significant effect on consumer satisfaction and consumer loyalty to clothing online, customer satisfaction is able to mediate. Respondent data that can be directly seen is that prices have a positive and significant influence on customer loyalty, prices have a positive and significant influence on customer satisfaction, customer satisfaction has a positive and significant influence on customer loyalty, customer satisfaction acts as an intervening variable between price and customer loyalty . Keywords: consumer satisfaction, price and consumer loyalty

scholarly journals HARGA DAN PROSES TERHADAP KEPUASAN KONSUMEN KAFE INSTAMIE DI KOTA BANDUNG

2018 ◽  
Vol 11 (1) ◽  
pp. 15
Author(s):  
Popo Suryana ◽  
Intan Muliasari
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Research Method ◽  
Coefficient Of Determination ◽  
Service Process ◽  
Distribution Data ◽  
Analysis Method ◽  
Multiple Correlation

The study aims to determine the influence of price and process on customer satisfaction at Instamie Cafe in Bandung either simultaneously or partially. The research method used is descriptive and verificative with sample size of 100 respondents. Data collection techniques used were observation, interview and questionnaire distribution. Data analysis method used is multiple linear regression, multiple correlation and coefficient of determination. The result shows that price of Instamie Cafe was too expensive and less service process and customer did not satisfy. Price and service process contribute to consumer satisfaction at Instamie Cafe. Based on the coefficient of partial determination, this study shows that the process gives greater influence on customer satisfaction than price.

scholarly journals Human Resource Competencies, Organizational Culture, and Employee Performance

2021 ◽  
Vol 3 (1) ◽  
pp. 1-10
Author(s):  
Dian Indiyati ◽  
Astri Ghina ◽  
Adelia Farhani Romadhona
Keyword(s):  
Organizational Culture ◽  
Data Collection ◽  
Human Resources ◽  
Path Analysis ◽  
Human Resource ◽  
Quantitative Method ◽  
Essential Role ◽  
Employee Performance ◽  
Research Results ◽  
Organizational Function

The performance of an employee plays an essential role in an organization because it contributes to the achievement of the performance of every organizational function. Several previous studies showed that human resource competencies and organizational culture can affect employee performance. This study aimed to test and analyze the competencies of human resources and organizational culture on employee performance at Bio Farma both partially or simultaneously. This study was conducted using a quantitative method. Data collection techniques using a questionnaire distributed to employees of Bio Farma with samples taken of 300 employees. The research results were tested using path analysis. The results show that human resource competencies and organizational culture had a significant effect on employee performance at Bio Farma, either partially or simultaneously.

scholarly journals The Influence of Human Resources Competency on Employees Performance

2020 ◽  
Vol 4 (3) ◽  
pp. 436-440
Author(s):  
Kiki Aprilia ◽  
Nur Zeina Maya Sari ◽  
Dedy Sudarmadi
Keyword(s):  
Data Collection ◽  
Human Resources ◽  
Human Resource ◽  
Performance Studies ◽  
Sampling Method ◽  
Sampling Methods ◽  
Employee Performance ◽  
Verification Method ◽  
Quantitative Verification ◽  
Independent Variable

This study aims to determine how much the Human Resources Competency on Employee Performance Studies at Retail Planet Fashion Bandung. In this study, the dependent variable is employee performance and the independent variable is human resource competency. The method used in this research is descriptive, quantitative, verification method, while the method of data collection done by distributing questionnaires and using sampling methods, namely the purposive sampling method in processing the samples used. The results of this study indicate that there is an influence of the competency of resources on employee performance.

MSDM Pondok Pesantren

2019 ◽  
Vol 4 (4) ◽  
pp. 403-422
Author(s):  
Ahmad Saefulloh ◽  
Fisher Zulkarnaen ◽  
Dewi Sadiah
Keyword(s):  
Data Collection ◽  
Human Resources ◽  
Human Resource ◽  
Human Resources Management ◽  
Resources Management ◽  
Know How ◽  
Highly Educated ◽  
The Times ◽  
And Control ◽  
Descriptive Method

ABSTRAK Penelitian ini bertujuan untuk mengetahui bagaimana implementasi manajemen sumber daya manusia pondok pesantren pagelaran II sumedang, dan mengetahui bagaimana hasil kinerja santri di pondok pesantren pagelaran II sumedang.Metode yang digunakan dalam penelitian ini adalah metode deskriptif, pengumpulan data dilakukan dengan menggunakan teknik observasi, studi dokumentasi dan wawancara.Hasil Penelitian ini menemukan bahwa peran manajemen sumber daya manusia dalam mengoptimalkan kinerja santri di pondok pesantren pagelaran II sumedang yang diawali dengan pengolaan dalam bentuk fungsi perencanaan dan operasional yang baru.Terutama pengrekrutan jajaran assatidz yang berdedikasi dan berpendidikan tinggi masuk ke pondok pesantren pagelaran II. Sehingga keberlangsungan pesantren akan berinovasi dan pengendalian selalu sesuai dengan perkembangan zaman. Sehingga dapat disimpulkan bahwa manajemen sumber daya manusia di pondok pesantren pagelaran II sumedang telah dijalankan dengan baik dan menunjukan keberhasilan dalam upaya menyiapkan insan kamil. ABSTRAK It aims to know how to implementation of human resources management hut pesantren by fire ii, and find out How did santri's performance result in the pesantren pagelaran 2 Sumedang. The method used in this study is a descriptive method, data collection is done using observation techniques, a documentary study and debriefing. This study found that human resource management's role in optimizing santri's performance in pondok pesantren pagelaran 2 Sumedang. That begin with processing in the form of new planning and operational functions. Particularly recruits for the dedicated, highly educated assatidz went into the pagelaran 2 Sumedang. So martial arts have continued to innovate and control always conforms to the development of The Times. So it is inadmissible that the human resources management at pesantren pagelaran 2 sumedang has been well run and show that is successful in preparing for the perfect human being.

TANTANGAN DAN PENGUATAN IDEOLOGI PANCASILA DALAM MENGHADAPI ERA REVOLUSI INDUSTRI 4.0

2019 ◽  
Vol 2 (02) ◽  
pp. 66-78
Author(s):  
Nurul Fadilah
Keyword(s):  
Content Analysis ◽  
National Identity ◽  
Data Analysis ◽  
Data Collection ◽  
Human Resources ◽  
Research Method ◽  
Industrial Revolution ◽  
Qualitative Approach ◽  
The State ◽  
Way Of Life

The ideology of Pancasila as a way of life, the basis of the state, and national identity has a various challenge from time to time so that the existence of Pancasila as an Ideology must be maintained, especially in industrial revolution 4.0. The research method used is a qualitative approach by doing study of literature. In data collection the writer used documentation while in techniques data analysis used content analysis, inductive and descriptive. Results of the research about challenges and strengthening of the Pancasila Ideology in facing the era of the industrial revolution 4.0 are: (1)  grounding Pancasila, (2) increasing professional human resources based on Pancasila’s values, (3) maintaining the existence of Pancasila as the State Ideology.

PENGARUH PERSONAL SELLING TERHADAP PENCAPAIAN TARGET PENJUALAN (STUDI KASUS PT. SETIAWAN SEDJATI)

2021 ◽  
Vol 8 (2) ◽  
Author(s):  
Ranty Octavianita ◽  
Eki Dudi Darmawan
Keyword(s):  
Data Collection ◽  
Correlation Coefficient ◽  
Research Method ◽  
Quantitative Methods ◽  
Personal Selling ◽  
Strong Relationship ◽  
Regression Equation ◽  
T Test ◽  
Coefficient Of Determination ◽  
Sample Data

The existence of instability in the value of sales is an important evaluation that must be carried out by management. The purpose of this study is to determine the effect of Personal Selling on Sales Targets at PT. Setiawan Sedjati. The location of data collection is done at PT. Setiawan Sedjati Bandung. The research method uses quantitative methods. This research is a descriptive correlation with sample data collection using the Slovin formula. A total of 67 respondents were used as samples in this study consisting of employees of the marketing division and customers of PT. Setiawan Sedjati. The existing samples were then processed using SPSS Statistic Software version 26. Based on the processed data, the results of the regression equation Y = 20.478 + 0.182x. Then the correlation coefficient value of 0.747, it can be said that these results have a strong relationship between variables. The value of the coefficient of determination is 55.8%. The calculated value of 9.068 > 2.6512 this result shows a significant increase between variables on the t-test. It can be concluded that H1 accepted and H0 rejected, namely the variable personal selling. The variable personal selling has an influence on sales.

scholarly journals PENGARUH BAURAN PROMOSI, KUALITAS PELAYANAN, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN JAMAAH UMROH AL-SHAHBA MALANG MELALUI KEPERCAYAAN JAMAAH SEBAGAI VARIABEL INTERVENING

2020 ◽  
Vol 14 (2) ◽  
pp. 161-172
Author(s):  
Maulidia Wulan Anggraini ◽  
Tin Agustina Karnawati ◽  
Widi Dewi Ruspitasari
Keyword(s):  
Data Collection ◽  
Service Quality ◽  
Path Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Corporate Image ◽  
Coefficient Of Determination ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Variable Population

The purpose of the research is to determine the effect of the promotion mix, service quality, and company image toward satisfaction of Al-Shahba Malang pilgrims through the pilgrims’ trust as an intervening variable. Population of this research is based on consumer who choosing and using Al-Shahba Malang’s umrah package in 2016-2018 as many 276 people. Sample used in this research covers 163 consumer using purposive sampling technique. In this research, the data collection techniques is by questionnaires, interviews, observations, and documentations. The data gained from questionnaires was analyzed by using instrument test, path analysis, hypoteshis testing and the coefficient of determination with SPSS 21.0 version. The research proves that the three independent variables : promotion mix, service quality, and corporate image, has a positive and significant influence on the pilgrims’ trust. The promotion mix, service quality, and corporate image has a positive and significant influence on the pilgrims’ satisfaction. The pilgrims’ trust has a positive and significant influence on the pilgrims’ satisfaction. And the promotion mix, service quality, corporate image has a positive and significant indirect influence on the pilgrims’ satisfaction through pilgrims’ trust as an intervening variable.

scholarly journals Analisis Kualitas Makanan dan Perceived Value terhadap Kepuasan Konsumen pada Industri Rumah Makan

2019 ◽  
Vol 3 (2) ◽  
pp. 58-64
Author(s):  
Clara Candra Komala ◽  
Nor Norisanti ◽  
Asep M. Ramdan
Keyword(s):  
Customer Satisfaction ◽  
Correlation Coefficient ◽  
Food Quality ◽  
Consumer Satisfaction ◽  
Perceived Value ◽  
Multiple Correlation Coefficient ◽  
Coefficient Of Determination ◽  
Multiple Correlation ◽  
F Test ◽  
Effect Of Food

The purpose of this study was to analysis the effect of food quality and perceived value on consumer satisfaction in the restaurant industry. The sample used in this research was 98 respondents and data collection methods using a questionnaire. The method used in this study is the use the type of probability sampling includes in the simple random sampling. The analysis technique using validity test, reliability test, multiple linear regression analysis, including test coefficient of determination, multiple correlation coefficient, and simultaneous test (F test).The results of the test coefficient of determination seen from value (Adjusted R2) of 0,473 can be interpreted that the effect of Food Quality and Perceived Value on consumer satisfaction is 4,73%. The remaining 52,7% is influenced by other factors not explained in this study. Based on the multiple correlation coefficient test seen from the R value of 0.696, it shows that there is a strong relationship between food quality and perceived value with customer satisfaction. Based on the F test the probability value sig. 0,000 <0,05, which means that together Food Quality (X1) and Perceived Value (X2) significantly influence customer satisfaction (Y).

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