scholarly journals Design Thinking aplicado à comunicação institucional de um hospital público de ensino do estado de São Paulo

2020 ◽  
Vol 20 (79) ◽  
Author(s):  
Caroline Maiolini Mizael ◽  
Ligia Mayumi Abe ◽  
Ivisen Teixeira Lourenço ◽  
Marisa Riscalla Madi ◽  
Rosemeire Keiko Hangai
Keyword(s):  
Strategic Planning ◽  
Design Thinking ◽  
Internal Communication ◽  
Communication Process ◽  
Improvement Strategy ◽  
Strategic Objectives ◽  
The People ◽  
Work Routine ◽  
Common Goals ◽  
Institutional Communication

Introdução: O papel da comunicação na gestão organizacional é crescente e de extrema importância nos processos de mudança e na busca de melhores resultados, pois facilitam o processo de difusão de informações, que são estratégias para a conquista de objetivos comuns, por meio do conhecimento compartilhado. Com a intenção de investigar a falta de adesão dos profissionais aos meios de comunicação institucional e de propor melhorias neste processo, a fim de contribuir para o alinhamento de diferentes equipes aos desafios estratégicos e projetos da instituição, a pesquisa foi proposta. Objetivos: Analisar e propor melhorias na comunicação institucional através da abordagem Design Thinking. Métodos: Como uma abordagem, o Design Thinking possui a capacidade de combinar empatia no contexto do problema, de forma a colocar as pessoas no centro do desenvolvimento do projeto, criatividade para geração de soluções e razão para analisar e adaptar as soluções para o contexto. A fim de identificar as dores e os ganhos dos colaboradores em relação a comunicação institucional e a disseminação do planejamento estratégico do hospital e propor melhorias, foram desenvolvidas as seguintes etapas: imersão (acompanhamento e entrevista com colaboradores), ideação (brainstorming com profissionais de diferentes áreas do hospital e definição da estratégia de melhoria) e prototipação (validação da estratégia com os colaboradores). Resultados: Em relação a comunicação institucional, foram identificadas as seguintes dores: não há tempo na rotina de trabalho para atualizações; muitos e-mails; e-mails não relacionados com a sua área/setor; informações desinteressantes e não atrativas; comunicação verbal ineficaz; poucas reuniões voltadas para assuntos institucionais. E os seguintes ganhos: gostariam de participar mais das discussões e estratégias; informações individualizadas e personalizadas; maior interação pessoal; se sentir mais valorizado; ter rastreabilidade das informações; informações rápidas, simples e objetivas. A proposta de melhoria é a inserção de painéis interativos nos setores do hospital com as principais entregas do planejamento estratégico e suas metas. Trata-se de um produto que utiliza a gameficação (estratégia envolvendo jogos) para auxiliar e melhorar o processo de comunicação. Conclusão: O projeto proporcionou conhecer a experiência dos colaboradores da instituição com a comunicação interna e o quanto a sua falha prejudica no entendimento dos principais objetivos estratégicos da organização e consequentemente na dificuldade em alcançar metas, já que as equipes não entendem o planejamento estratégico e seus produtos. A abordagem Design Thinking foi uma ferramenta bastante apropriada para o projeto, pois possibilitou o desenvolvimento de empatia para com esses colaboradores e, dessa forma, desenvolver uma proposta de melhoria que atinja suas principais dores e ganhos sobre o processo de comunicação e disseminação do planejamento estratégico.Palavras-chave: Administração Hospitalar; Comunicação; Inovação; Planejamento Estratégico. ABSTRACTIntroduction: The role of communication in an organizational management has become extremely important in the process of change and to achieve better results. The dissemination of information became easier by sharing the knowledge, which is strategic to achieve common goals. In order to investigate the lack of adherence of professionals to the institutional communication media and to propose improvements in this process, to contribute the alignment of different teams to the strategic challenges and projects of the institution, the research was proposed. Objective: Analyze and propose improvements in the institutional communication using the Design Thinking approach. Methods: As an approach, Design Thinking has the ability to combine empathy with the context of the problem, putting the people at the center of the project development. The approach has creativity to create solutions and reason to analyze and adapt solutions to the context. To identify employees pains and gains about institutional communication and the dissemination of the hospital’s strategic planning and to propose improvements, the following steps were developed: immersion (monitoring and interview with employees), ideation (brainstorming with professionals from different areas of the hospital and defining the improvement strategy) and prototyping (strategy validation with employees). Results: About the institutional communication, the following pains were identified: no time in work routine for upgrades; many e-mails; emails that aren’t from your area/sector; uninteresting and unattractive information; ineffective verbal communication; few meetings about institutional subjects. And the following gains: would like to participate more in discussions and strategies; individualized and personalized information; more personal interaction; feel more valued; have traceability of information; fast, simple and objective information. The improvement proposal is the insertion of interactive panels in the hospital sectors with the main deliverables of strategic planning and its goals. It’s a product that uses gamefication to help and improve the communication process. Conclusion: The project provided knowledge about the employees experience with the internal communication and how this failure impairs the understanding about main organization strategic objectives and consequently the difficulty to achieve goals, because teams don’t understand the strategic planning and their products. The Design Thinking approach was a very appropriate tool for this project, because it enabled to develop the empathy with these employees and, from this, to develop an improvement proposal for the main pains and gains of the communication process and to disseminate a strategic planning.  Keywords: Hospital Administration; Communication; Innovation; Strategic Planning.

Internal Communication in EU Project Management in Bucharest University of Economic Studies

2013 ◽  
pp. 204-244
Author(s):  
Andra Florina Irinca
Keyword(s):  
Internal Communication ◽  
Lessons Learned ◽  
Communication Process ◽  
Large Institution ◽  
Efficiency And Effectiveness ◽  
Teachers And Students ◽  
Institutional Communication ◽  
Eu Project ◽  
Economic Studies

The present research underlines the importance of communication within an organization among its main stakeholders and its influence on the external market. It passes through explaining the communication in all fields and domains, creating an overview of the institutional communication, and why it is considered difficult to effectively propagate within a large institution. In addition, the internal communication and information and research so far conducted is analyzed with respect to the findings and lessons learned. In addition, it is important to know and understand how the internal communication evolved during years and which were the main approaches identified throughout the organizations. The case study aims to evaluate the level of information and the efficiency and effectiveness of the internal communication process within Bucharest University of Economic Studies with respect to its projects developed and financed through European funds in the last six years. The study is mainly run through the help of the questionnaire that was addressed to teachers and students within the faculty and has also the purpose to help improve the related communication in the foreseeable future based on the relevant findings.

Internal Communication in EU Project Management in Bucharest University of Economic Studies

2016 ◽  
pp. 1431-1468
Author(s):  
Andra Florina Irinca
Keyword(s):  
Internal Communication ◽  
Lessons Learned ◽  
Communication Process ◽  
Large Institution ◽  
Efficiency And Effectiveness ◽  
Teachers And Students ◽  
Institutional Communication ◽  
Eu Project ◽  
Economic Studies

The present research underlines the importance of communication within an organization among its main stakeholders and its influence on the external market. It passes through explaining the communication in all fields and domains, creating an overview of the institutional communication, and why it is considered difficult to effectively propagate within a large institution. In addition, the internal communication and information and research so far conducted is analyzed with respect to the findings and lessons learned. In addition, it is important to know and understand how the internal communication evolved during years and which were the main approaches identified throughout the organizations. The case study aims to evaluate the level of information and the efficiency and effectiveness of the internal communication process within Bucharest University of Economic Studies with respect to its projects developed and financed through European funds in the last six years. The study is mainly run through the help of the questionnaire that was addressed to teachers and students within the faculty and has also the purpose to help improve the related communication in the foreseeable future based on the relevant findings.

Communication Processes of Information Technology Executives in Higher Education

2018 ◽  
Vol 30 (2) ◽  
pp. 71-87 ◽  
Author(s):  
Angela K. Hollman ◽  
Sonja H. Bickford ◽  
Janet L. Lear
Keyword(s):  
Higher Education ◽  
Information Technology ◽  
Internal Communication ◽  
Communication Process ◽  
Chief Information Officers ◽  
Information Technology Management ◽  
Communication Processes ◽  
Integration Of Technology ◽  
Key Variables ◽  
Successful Technology

This article seeks to explain the key variables of internal communication processes of information technology executives, specifically chief information officers (CIOs), at higher education institutions. By understanding the key variables that influence the IT communication process, leaders and administrators, such as the CIO, can better communicate with their stakeholders leading to a successful, technology-integrated organization. While others have sought to model this business-IT relationship using communication as one part of a model, this study focuses upon only the CIO communication process adding value to current information technology management literature. This exploratory pilot article offers empirical insights about how CIOs communicate within their own team and up through the executive ranks of an organization. It suggests that CIOs can be divided into two categories; these two categories, keying off of communication variables, appear to directly affect the ultimate success or failure regarding the integration of technology into the mission and vision of the organization.

scholarly journals Interpersonal society of Satria Dalem

2018 ◽  
Vol 2 (2) ◽  
pp. 115-123
Author(s):  
Ida Bagus Brata ◽  
A.A. Gde Putra Pemayun
Keyword(s):  
Sampling Technique ◽  
Study Groups ◽  
Community Members ◽  
Face To Face ◽  
Family Head ◽  
The People ◽  
Or Groups ◽  
The Family ◽  
Self Actualization ◽  
Common Goals

This study examines "Interpersonal Society between offspring of satria dalem with the community in Tohpati Village Klungkung Bali. Interpersonal Society Skill is a skill that individuals must take in interacting with individuals in interacting with other individuals or groups of individuals. Interpersonal skills are what one uses when communicating and dealing with others face to face. Society implies that society is essential for building self-concept, for survival, self-actualization, to gain happiness, avoiding stress and dependence, among others through entertaining society, and fostering relationships. Through social society can work together with community members (families, study groups, universities, village environment, city, and the country as a whole) to achieve common goals. Problems in this research: how to implement interpersonal society between offspring satria dalem with society in Tohpati Village Klungkung Bali. The purpose of this research is to know and describe interpersonal society within the community in Tohpati Village Klungkung Bali. This research uses the descriptive qualitative method, by using proportional sampling technique consisting of the family head of satria dalem with the society in Tohpati Village Klungkung Bali. The results of this study show that the people of satria dalem descent and the people who live in Tohpati Village have implemented good interpersonal society implementation including: openness, mutual support, positive behavior, empathy and equality, it is proven that all citizens are united in advancing Tohpati Village Klungkung Bali, proven human development index is increasing due to mutual trust, there is togetherness, warmth, comfort feel valued in doing their respective tasks to build the forward Tohpati Village Klungkung.

scholarly journals KOMUNIKASI TRANSENDENTAL MAPAJEJIWAN DALAM UPACARA MAPASELANG DI PURA PENATARAN AGUNG PUCAK MANGU BANJAR TINGGAN DESA PELAGA KECAMATAN PETANG KABUPATEN BADUNG

2018 ◽  
Vol 2 (1) ◽  
pp. 227
Author(s):  
I Wayan Rusdika ◽  
Ida Bagus Gede Candrawan ◽  
I Gusti Ayu Ratna Pramesti Dasih
Keyword(s):  
Communication Process ◽  
Literature Study ◽  
Functional Theory ◽  
Mutual Cooperation ◽  
Verbal Process ◽  
The People ◽  
Religious Theory ◽  
The Impact ◽  
Correct Data ◽  
The Universe

<p><em>Procession mapajejiwan conducted by two people sulinggih by reading the text of sacred dialogue is a real form of application of transcendental communication. Mapajejwan held as the top of the mapaselang ceremony that has the meaning as a process of the creation of the universe performed by God tangible Sang Hyang Semara Ratih. The problems that will be discussed are: 1) How is the transcendental communication process of mapajejiwan in Pura Penataran Agung Pucak Mangu ?, 2) What is the function of transcendental mapajajianwan communication in Pura Penataran Agung Pucak Mangu ?, 3) What is the impact of transcendental mapajajianwan communication in mapaselang ceremony in Pura Penataran Agung Pucak Mangu Temple?. Theories used to analyze problems are (1) S-O-R (Stimulus-Organism-Response), 2) religious theory and 3) structural functional theory. The subject of this research is a transcendental mapajajiwan communication as rangakian from mapaselang ceremony in Pura Penataran Agung Pucak Mangu. This study contains the steps that researchers do in the process of collecting data in order to obtain the correct data. The steps are as follows: (1) interview technique, (2) observation technique, (3) literature study technique.</em></p><p><em>The results showed (1) Transcendental communication process mapajejiwan seen based on series of ceremony mapaselang covering verbal process and nonverbal process. A verbal process that includes all processes that use words and language both orally and in writing. While the nonverbal process includes all the symbols used in the implementation of mapaselang ceremony. (2) The functions of transcendental communication include religious functions, intrapersonal functions and interpersonal functions. Religious function that is to purify and to pay the debt, intrapersonal function is to awaken Pucak Mangu's enforcement krama that everything in this world is a loan that must be returned, while the interpersonal function of transcendental communication is to unify the perception and convince the people that the universe was created by God as well as knowledge of what God has created. (3) The impact of transcendental communication of maps in the mapaselang ceremony includes two effects of positiv and social impacts. Posistivnya impact is to build the concept of sincerity in self, build the spirit of mutual cooperation and foster loving attitude of the universe and its contents in order to obtain the peace.</em></p>

scholarly journals The role of the leader in the institutional communication process in TRNC primary schools

2020 ◽  
Vol 13 (32) ◽  
pp. 1-15
Author(s):  
Mert Baştaş ◽  
Hüseyin Aktunç
Keyword(s):  
Primary School ◽  
Communication Skills ◽  
Primary Schools ◽  
General Purpose ◽  
Communication Process ◽  
School Teachers ◽  
Primary School Teachers ◽  
Leading Role ◽  
Institutional Communication

The general purpose of this research is the examination of the role of the leader in the institutional communication process in TRNC primary schools. While conducting the research, principals and deputy principals, who are administrators in primary schools, were accepted as leaders in schools. At this point, it has been tried to determine how teachers perceive corporate communication in TRNC primary schools and whether their administrators show a leading role in terms of communication skills. Among the most important results of the research; Primary school teachers with a bachelor's degree had a more positive attitude towards the communication skills of their administrators than primary school teachers with a master's degree. Most of the teachers (69.4%) participating in our study stated that the most important feature that a leader should have is "effective communication skills".

scholarly journals Teks Sastra Sebagai Media Komunikasi Antarbangsa (Kajian Atas Novel Dari Fontenay Ke Magallianes Karya Nh. Dini)

2012 ◽  
Vol 11 (1) ◽  
Author(s):  
Tuti Kusniarti
Keyword(s):  
Key Words ◽  
Literary Text ◽  
Internal Communication ◽  
Cultural Environment ◽  
Main Character ◽  
The People

This novel is one form of communication between nations conducted by the author with her readers. The storytelling technique used by NH Dini is narrative that invites the reader to indirectly see and be involved in describing the story. As an author, NH Dini is so straightforward in telling the story which is played by the main character who does not forget the background of Javanese culture and love the second homeland France. From Fontenay to Magalliances is an expression of the author about how should a woman who grew up in a cultural environment of Java can still coexist with the people around her without losing her identity as a foreigner in the second homeland. Communication that occurs between the characters is a form of communication between nations that is no longer so accentuate each other's culture and remaining respectful. In this case, the main character can still be a wife to her French husband without having to change her appearance and lifestyle, although the internal communication between them is no longer in harmony, but as Javanese woman, Dini still keeps their relationship in front of their relatives. Key words: literary text, communication, intra-nations

Strategic Planning in Education

2019 ◽  
pp. 238-249
Author(s):  
Salam Omar
Keyword(s):  
Strategic Planning ◽  
Strategic Plan ◽  
Effective Communication ◽  
Shared Vision ◽  
Leadership Team ◽  
Effective Model ◽  
Educational Organizations ◽  
The People

BCAA is an outstanding school that was rated as one of the top schools in the UAE in 2016 and again in 2018. Taking into consideration the fact that strategic planning is an important factor in guiding educational organizations to achieve a shared vision, this case study provides its readers with a detailed guide for other schools to be aided with. This case study shows the commitment of the leadership team towards the strategic planning. It also highlights the importance and the different aspects of the planning. The researcher has interviewed the members of the leadership team in order to collect the required data for the study. The researcher analyzed the collected data thematically to provide other schools with a successful effective model of strategic planning. The findings of this study show that having a well-studied strategic plan in BCAA led it to succeed and to be evaluated as an outstanding college in all aspects. The results also reveal that the success of the BCAA strategic planning is due to the commitment, cooperation, effective communication, and sincerity of the people working at it.

The Role of Communication in Business Decision Making

2018 ◽  
pp. 164-186
Author(s):  
Lavinia Nădrag ◽  
Alina Galbeaza Buzarna-Tihenea
Keyword(s):  
Decision Making ◽  
Development Process ◽  
Internal Communication ◽  
Communication Process ◽  
Insurance Company ◽  
Business Decision ◽  
Contemporary World ◽  
Challenges And Opportunities ◽  
New Challenges

The contemporary world bears the mark of a great development process that triggers new challenges and opportunities. In order to evolve, organizations and their members must constantly adapt to this ever-changing environment and, in this regard, communication and feedback play a major role. This chapter deals with the importance of communication, in general, and of internal communication and feedback, in particular, within organizations. The theoretical part of the chapter tackles several important issues related to communication and feedback, such as definitions, models and types of communication, the main barriers to effective communication, and feedback within organizations. The second part of the chapter is focused on a study analyzing the answers to a questionnaire administered to the employees of an insurance company, in order to assess its internal communication and to find correlations between the satisfaction degree resulted from the communication process and the way of viewing the organization's efficiency.

Design-Led Strategy: How To Bring Design Thinking Into The Art of Strategic Management

2020 ◽  
Vol 62 (2) ◽  
pp. 30-52 ◽  
Author(s):  
Eric Knight ◽  
Jarryd Daymond ◽  
Sotirios Paroutis
Keyword(s):  
Strategic Planning ◽  
Strategic Management ◽  
Design Thinking ◽  
Organizational Practice ◽  
Customer Data ◽  
Corporate Managers ◽  
Practice Perspective ◽  
Current Design ◽  
Strategy As Practice ◽  
Insight Into

Design thinking has emerged as an important way for designers to draw on rich customer insights to enhance their products and services. However, design thinking is now also beginning to influence how corporate managers bring customer data into their day-to-day strategic planning. We call this integration of design thinking into the practice of strategic management “Design-Led Strategy” and show how it complements but extends current design-thinking perspectives. Adopting a strategy-as-practice perspective, this article identifies four archetypal practices that managers can use to strategize with design-thinking content. Its findings provide insight into the practices associated with situating design thinking within organizational practice.

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