scholarly journals Pengaruh Green Brand dan Green Trust Terhadap Keputusan Pembelian Produk The Body Shop

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Yasri Yasri ◽  
Yunita Engriani ◽  
Maulina Rahmi
Keyword(s):  
Hypothesis Test ◽  
Secondary Data ◽  
Sampling Technique ◽  
Total Sample ◽  
The Body ◽  
Primary Data ◽  
Purchase Decision ◽  
Body Shop ◽  
The Body Shop ◽  
Green Trust

The purpose of this study is to analyze: (1) The influence of green brand on green trust, (2) The influence of green brand on purchase decision (3) The influence of green trust on purchase decision. This type of research is causative research. The population of this study are consumers who visited The Body Shop shop in Padang City. The sampling technique of this research is non probability sampling technique with accidental sampling method with total sample amounted to 100 people. The data used are primary data and secondary data. Data analysis technique used is path analysis. Hypothesis test in this research is done by t test. The result of the research showed: (1) Green brand significant and positive to green trust with value of acceptance 0.815 (2) Green brand significant and positive to purchase decision with value of acceptance 0,545 (3) Green trust significant and positive to purchase decision with value of acceptance 0,434.  Keywords: Green Brand, Green Trust, Purchase Decision

scholarly journals PENGARUH GREEN PERCEIVED VALUE TERHADAP GREEN REPURCHASE INTENTION YANG DIMEDIASI OLEH GREEN TRUST

2018 ◽  
Vol 7 (11) ◽  
pp. 5846
Author(s):  
Ni Putu Candradita Revita Sudita ◽  
Ni Wayan Ekawati
Keyword(s):  
Perceived Value ◽  
Sampling Technique ◽  
The Body ◽  
Repurchase Intention ◽  
Body Shop ◽  
The Public ◽  
Analysis Technique ◽  
The Body Shop ◽  
Green Trust

Environmental issues have been increasingly recognized by the public with the rise of news about global warming. This encourages consumers to better appreciate environmentally friendly products. This study aims to explain the effect of green perceived value on green repurchase intention mediated by green trust products of The Body Shop in Denpasar city. The number of samples in this study were 120 respondents by using purposive sampling technique. The analysis technique used in this research is path analysis technique. Based on the analysis result, it was found that green perceived value had positive and significant effect on green repurchase intention. Green perceived value has a positive and significant effect on green trust. Green trusts have a positive and significant influence on green repurchase intention. Green trusts significantly mediate the effect of green perceived value on green repurchase intention. The Body Shop should be more intensive in providing information about the benefits derived from using the product and must further improve the quality and quality of the product.   Keywords: Green Marketing, green perceived value, green trust, green repurchase intention.  

Konsekuensi Green Trust Terhadap Green Perceived Value, Green Perceived Risk dan Green Repurchase Intention

2020 ◽  
Vol 19 (2) ◽  
pp. 62-74
Author(s):  
Destya Lisnaningrum ◽  
Sabihaini Sabihaini ◽  
Abdul Ghofar
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Perceived Value ◽  
The Body ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Sample Collection ◽  
Body Shop ◽  
The Body Shop ◽  
Green Trust

This study determine the effect of green perceived value and green perceived risk on green repurchase intention mediated by green trust in customers of The Body Shop products in the Special Region of Yogykarta. The independent variables are green perceived value and green perceived risk. The dependent variable is a green repurchase intention. Green trust is a mediating variable. The population in this study are customers of The Body Shop products. Sample collection is done by area sampling techniques by grouping DIY into 5 groups, namely Bantul, Gunungkidul, Kota Yogyakarta, Kulon Progo, Sleman and the purposive sampling with the criteria of having made at least 2 purchases of The Body Shop products number of 150 respondents. The data analysis method used in this study is structural equation modeling (SEM). The results of this study are If consumers feel the benefits of a product towards the environment is high, it will increase trust and repurchase in the product. If consumers have a negative perception of a product that is high it will reduce trust and reduce interest in repurchasing the product. Consumer trust in products can mediate consumer ratings of the benefits received, negative perceptions and repurchase in the product.

scholarly journals ANALISIS FAKTOR PENYEBAB KREDIT MACET PADA PT. BPR BANJAR ARTHASARIGUNA TASIKMALAYA

Responsive ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 77
Author(s):  
Moch. Benny Alexandri ◽  
Michelia Putri Catherina Sujatna
Keyword(s):  
Hypothesis Test ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Contributing Factors ◽  
Literature Study ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Rural Credit ◽  
Analysis Technique

ABSTRAKPenelitian ini bertujuan untuk mengetahui faktor intern bank dan faktor ekstern bank terhadap kredit macet pada PT. BPR Banjar Arthasariguna Tasikmalaya. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif dengan pendekatan kuantitatif. Pengumpulan data primer dilakukan dengan menggunakan kusioner dan melakukan wawancara, sedangkan untuk data sekunder diperoleh melalui studi kepustakaan. Populasi dalam penelitian ini adalah nasabah kredit macet pada PT. BPR Banjar Arthasariguna pada tahun 2018 yang berjumlah 46 orang. Teknik pengambilan sampel dilakukan dengan non probability sampling menggunakan teknik purposive sampling. Teknik analisis data yang digunakan adalah uji regresi linear berganda, uji asumsi klasik, uji hipotesis, dan korelasi determinasi.Hasil dari penelitian ini variabel yang paling dominan adalah faktor esktern bank. Berdasarkan hasil penelitian maka dapat ditarik kesimpulan bahwa terdapat pengaruh faktor intern bank dan faktor ekstern bank terhadap kredit macet pada PT. BPR Banjar Arthasariguna Tasikmalaya. Dimana besarnya kontribusi faktor penyebab kredit macet terhadap kredit macet pada PT. BPR Banjar Arthasariguna Tasikmalaya menunjukkan adanya pengaruh yang sedang.Kata Kunci : Kredit Macet, NPL, Bank Perkreditan Rakyat   AbstractThis research aims to determine the factors internal bank and factor external bank of causing non performing loans at PT. BPR Banjar Arthasariguna Tasikmalaya. The research method that was used in this research is descriptive quantitative approach. Primary data were collected by using questionnaires and conducting interviews, while for secondary data obtained through literature study. The population in this study is non performing loans customers at PT. BPR Banjar Arthasariguna in 2018 as many as 46 people. The sampling technique that was used is non probability sampling and done by using purposive sampling technique. The data analysis technique that was used is a multiple linear regression test, classic assumption test, hypothesis test, and the coefficient of determination.The results of the research are the most dominant variable is factor external bank. Based on the results of the study it can be concluded that there is an influence of factor internal bank and factor external bank  to non performing loans at PT. BPR Banjar Arthasariguna Tasikmalaya. Where the magnitude of the contributing factors causing of non performing loans to non performing loans at PT. BPR Banjar Arthasariguna Tasikmalaya showed a moderate influence.Keywords: Non Performing Loans, NPL, Rural Credit

scholarly journals Peran Mediasi Brand Image Pada Green Promotion, Environmental Consciousness, Information Credibility Terhadap Purchase Decision

2021 ◽  
Vol 5 (1) ◽  
pp. 61-68
Author(s):  
Qisthi Larasati ◽  
Wisnalmawati Wisnalmawati ◽  
Dyah Sugandini
Keyword(s):  
Structural Equation ◽  
Brand Image ◽  
The Body ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Environmental Consciousness ◽  
Body Shop ◽  
Diverse Range ◽  
Information Credibility ◽  
The Body Shop

ABSTRACTThis study aims to analyze the effect of green promotion, environmental consciousness, information credibility on purchase decisions mediated by brand image on environmentally-friendly cosmetic products The Body Shop in Yogyakarta. The variables used in this study are green promotion (X1), environmental consciousness (X2), information credibility (X3) purchase decision (Y), and brand image (Z). The population in this study are consumers who use The Body Shop products in Yogyakarta. The total sample in this study was 100 respondents using the convenience sampling technique or also known as accidental sampling and the data collection method using a questionnaire. The data analysis used was SEM (Structural Equation Model) analysis with the SMART PLS 3.2.7 program. By testing the hypothesis, the results of the analysis show that green promotion, environmental consciousness, information credibility has a positive effect on purchase decisions on The Body Shop products in Yogyakarta, and brand image can mediate the variables of green promotion, environmental consciousness, information credibility on purchase decisions. The suggestions for further researchers are because in this study there are still limitations so that further researchers are expected to be able to research with other variables and need to use a wider and more diverse range of respondents to obtain more varied results that can affect purchasing decisions. Keywords: Brand Image, Environmental Consciousness, Green Promotion, , Information Credibility, Purchase Decision.

scholarly journals Kepercayaan dan Keamanan Konsumen terhadap Minat Beli di situs Online (Studi Kasus pengunjung situs Lazada di Jakarta Timur)

2018 ◽  
Vol 9 (1) ◽  
pp. 46 ◽  
Author(s):  
Resa Nurlela Anwar ◽  
Aulia Afifah
Keyword(s):  
Data Collection ◽  
Online Shopping ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Total Sample ◽  
Corporate Image ◽  
Primary Data ◽  
The Internet ◽  
Literature Study

<p>The internet is growing rapidly with an increasing number of regular users. Many people cannot escape the internet in their daily lives and this affects their consumption patterns. The internet has an important role in supporting the development of e-commerce in conducting online transactions. Many online shopping stores have sprung up making people more often make purchasing decisions on a product, and online shopping alone is considered to be much easier and more effective. The purpose of this study was to determine and analyze the influence of consumer trust and security on buying interest on the Lazada site (Survey of visitors to the Lazada site in East Jakarta). The population in this study is Lazada Site Visitors who reside in East Jakarta during January - June 2018 with a total sample of 100 respondents selected using purposive sampling technique. Primary data collection using questionnaires and secondary data collection using literature study. Testing the hypothesis in this study using multiple linear regression analysis with a significance value of a = 10% (0.10). The results showed that trust and security partially and simultaneously have a significant effect on corporate image. Partially, confidence influences asking for a purchase of 9.3% and security has a significant effect on buying interest of 6.3%. The R Square value obtained through testing the determinant coefficient (R2) is what means that advertising affects the company's image by 15.9% and the rest is influenced by other factors not examined in this study.</p>

KEPUTUSAN PEMBELIAN DI TINJAU DARI INOVASI, HARGA DAN BRAND IMAGE (PADA MOBIL TOYOTA CALYA DI NASMOCO SLAMET RIYADI SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Sontyan Iqbal Wibisono ◽  
Djumali Djumali ◽  
Bambang Mursito
Keyword(s):  
Quantitative Method ◽  
Brand Image ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Analysis Technique ◽  
Simultaneous Influence

The purpose of this study was to determine whether there is a significant influence between the innovation variable, price, and brand image on purchasing decisions. In addition, it is also to determine whether there is a significant simultaneous influence and which variable is the most dominant in influencing purchasing decisions on the Toyota Calya Car at Nasmoco Slamet Riyadi Surakarta. The method used is descriptive quantitative method. The population in this study amounted to 75 consumers and the sample used was 75, where the sampling technique used saturated sampling (census). The data used are primary data and secondary data with data collection techniques: observation, questionnaires, interviews, documentation and literature study. The data analysis technique in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is an effect of innovation, price, and brand image simultaneously on purchasing decisions on the Toyota Calya Car Di Nasmoco Slamet Riyadi Surakarta. 2) There is an influence of innovation on purchasing decisions at Toyota Calya Car in Nasmoco Slamet Riyadi Surakarta 3) There is an effect of price on purchasing decisions on Toyota Calya cars at Nasmoco Slamet Riyadi Surakarta, 4) There is an influence of brand image on purchasing decisions on Toyota Calya cars in Nasmoco Slamet Riyadi Surakarta Keywords: Purchase Decision, Innovation, Price, and Brand Image

Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Mobile Broadband Di Kota Palembang

2018 ◽  
Vol 16 (1) ◽  
pp. 43
Author(s):  
Hendrianto Hendrianto ◽  
Diah Natalisa ◽  
Dian Eka
Keyword(s):  
Regression Analysis ◽  
Statistical Analysis ◽  
Service Quality ◽  
Product Quality ◽  
Random Sampling ◽  
Secondary Data ◽  
Sampling Technique ◽  
Total Sample ◽  
Primary Data ◽  
Mobile Broadband

This study aimed to analyze product quality and service quality on customer satisfaction.Respondents were the customer of mobile broadband product in Palembang city. Both primary and secondary data were gathered. Secondary data were gathered from various sources such as journals, books and other related publications. Primary data were gathered using questionnaire which were distributed to the respondents. This research used a random sampling technique, a total sample of 100 respondents were obtained. Various statistical analysis tests such as validity, reliability and classical assumption tests were employed. Using a multiple linier regression analysis, the result indicated thatproduct quality and service quality had positive and significant effect on customer satisfaction. The mobile broadband company is suggested to evaluate about the price, product quality, and service quality to provide costumer satisfaction.

scholarly journals The Impact of Consumer Perception on Purchase Decision of XL Xtra Combo Lite Data Package Card

2020 ◽  
Vol 3 (2) ◽  
pp. 373-379
Author(s):  
Onita Sari Sinaga ◽  
Debi Eka Putri ◽  
Marto Silalahi
Keyword(s):  
Hypothesis Test ◽  
Field Research ◽  
Secondary Data ◽  
Consumer Perception ◽  
Primary Data ◽  
Purchase Decision ◽  
Study Program ◽  
Management Study ◽  
The Impact

The objective of this study was to determine the effect of consumer perception on purchase decision of XL Xtra Combo Lite data package card (a case study of the VI semester students of Management Study Program at the STIE Sultan Agung). This study used the designs of literature review and field research. The type of data used in this study was qualitative and quantitative data. The data sources consisted of primary data and secondary data. The population used in this study was the VI semester students of undergraduate Management Study Program at the STIE Sultan Agung and the sample used was 44 respondents. The data collection was carried out by questionnaire, interview and documentation. The analysis technique used was qualitative descriptive and quantitative descriptive analyses consisting of multiple linear regression, correlation test, as well as determination and hypothesis test. The results of this study concluded that consumer perception and purchase decision were good. Then, for the results of the hypothesis, it was known that consumer perception had a positive and significant effect on the purchase decision of XL Xtra Combo Lite data package card (a case study of the VI semester students of Management Study Program at the STIE Sultan Agung).

scholarly journals Riwayat Penyakit Kardiovaskuler Dan Kejadian Happy Hypoxia Pada Pasien Suspek Covid-19

2021 ◽  
Vol 5 (3) ◽  
pp. 102-110
Author(s):  
Wahyu Dini Metrikayanto ◽  
Novita Dewi ◽  
Rachmat Chusnul Choeron
Keyword(s):  
Cardiovascular Disease ◽  
Secondary Data ◽  
Sampling Technique ◽  
Total Sample ◽  
The Body ◽  
Fisher Exact Test ◽  
Low Oxygen ◽  
Cross Sectional ◽  
Exact Test ◽  
History Of

ABSTRACT Happy Hypoxia is one of the symptoms of Covid-19 that is often not known by society. This condition is often found in cases of Covid-19 with very low oxygen levels in the blood. Happy Hypoxia can be fatal with the failure of several organs of the body. The purpose of this study was to determine the relationship between the incidences of happy hypoxia in suspected Covid-19 patients with a history of cardiovascular disease at the ER Panti Waluya Hospital, Malang. The design of this study was cross sectional with a total sample of 18 Covid-19 patients selected using the Total Sampling technique. Data about Happy Hypoxia and history of cardiovascular disease were taken based on secondary data from Medical Records in the ER Panti Waluya Hospital, Malang. Based on the results of the Fisher Exact Test, it was found that p = (0.0477) (0.050) so H1 was rejected, meaning that there was no relationship between the incidence of happy hypoxia in suspected Covid-19 patients with a history of cardiovascular disease in the ER Panti Waluyo Hospital, Malang City. This means that the incidence of happy hypoxia in Covid-19 patients is not only related to cardiovascular disease Keywords: cardiovascular desease, covid-19, happy hypoxia  ABSTRAK Salah satu gejala Covid-19 yang sering tidak diketahui oleh masyarakat umum adalah happy hypoxia. Kondisi ini sering ditemukan kasus Covid-19 dengan  kadar oksigen dalam darah sangat rendah  sehingga bisa berdampak pada terjadinya pingsan atau bisa berakibat fatal juga dengan adanya kekagalan beberapa  organ organ tubuh. Tujuan dari penelitian ini adalah untuk mengetahui Hubungan Kejadian Happy Hypoxia Pada Pasien Suspek Covid-19 Dengan Riwayat Penyakit Cardiovaskuler Di UGD Rs Panti Waluya Malang. Desain penelitian ini menggunakan cross sectional dengan jumlah sampel sebanyak 18 pasien Covid-19 yang dipilih dengan tekhnik Total Sampling. Data tentang Happy Hypoxia dan riwayat penyakit kardiovaskuler diambil berdasarkan data sekunder dari Rekam Medik di UGD RS Panti Waluya Malang. Berdasarkan hasil uji Fisher Exact Test didapatkan p = (0,477)(0,050) sehingga H1 ditolak, artinya tidak ada Hubungan Kejadian Happy Hypoxia Pada Pasien Suspek Covid-19 Dengan Riwayat Penyakit Kardivaskuler Di UGD RS Panti waluyo Kota Malang.. Hal ini memberikan makna bahwa kejadian happy hypoxia pada pasien Covid-19 tidak hanya berkaitan dengan penyakit kardiovaskuler. Kata kunci: Covid-19, Happy hypoxia, Penyakit Kardiovaskuler  

scholarly journals The role of perceived green marketing and brand equity on green purchasing decision

2018 ◽  
Vol 1 (1) ◽  
pp. 14
Author(s):  
Hasna Sanidewi ◽  
Eristia Lidia Paramita
Keyword(s):  
Brand Equity ◽  
Negative Impact ◽  
The Body ◽  
Green Marketing ◽  
Primary Data ◽  
Body Shop ◽  
Purchasing Decision ◽  
Green Purchasing ◽  
The Body Shop

The purpose of this study is to describe the role of perceived green marketing and brand equity on  customers green purchasing decision in Indonesia. We conducted qualitative research using five informants who are customers of The Body Shop Indonesia, one of the companies implementing green marketing. The primary data was collected through the interviews, observations, and supported documents, as triangulation. The collected data was filtered and categorized to have a clear analysis. The results were shown that the informants perceived The Body Shop’s green marketing as a respectable action to reduce the negative impact of the firms’ business activities. Green marketing has developed and influenced The Body Shop brand positively. It leads the informants to insert their environmental consideration in their purchasing decision.

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