scholarly journals Pengaruh Vanity Seeking, Purchase Experience, Dan Celebrity Endorser, Pada Minat Beli Ulang Dengan Sikap Terhadap Laneige Sebagai Variabel Mediasi

JEMAP ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 160
Author(s):  
Herry Maridjo ◽  
Povy Amelia
Keyword(s):  
Sampling Technique ◽  
Total Sample ◽  
Positive Influence ◽  
Reliability Test ◽  
Repurchase Intention ◽  
Validity Test ◽  
Analysis Technique ◽  
Celebrity Endorser ◽  
Convenience Sampling ◽  
Composite Reliability

This research aims to determine: 1) the influence of vanity seeking on repurchase intention with attitude toward laneige as a mediating variable, 2) the influence of purchasing experience on repurchase intention with attitude towards laneige as a mediating variable, 3) the influence of celebrity endorser on repurchase intention with attitude toward laneige as a mediating variable. The population in this research is Laneige consumers who have already bought Laneige with a total sample of 96 respondents. The sampling technique used is convenience sampling. The sampling technique used is convenience sampling. The validity test uses the construct validity test of convergent and discriminant constructs, and reliability test uses the formula of composite reliability and Cronchbach’s alpha. The data analysis technique used in this research is SEM using Partial Least Squares (SEM-PLS). The results showed that: 1) Vanity seeking did not have a positive influence on repurchase intention with attitudes toward Laneige as a mediating variable, 2) Purchase experience had a positive influence on repurchase intention with partial mediation by attitudes towards Laneige, 3) Celebrity endorser had positive influence on repurchase intention with full mediation by the attitude towards Laneige.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA KARYAWAN BANK RAKYAT INDONESIA (BRI) CABANG PALANGKA RAYA

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Robert Fransiska
Keyword(s):  
Regression Analysis ◽  
Leadership Style ◽  
Employee Performance ◽  
Sampling Technique ◽  
Positive Influence ◽  
Reliability Test ◽  
Test Technique ◽  
Validity Test

The research aims to examine and analyze the influence of leadership style,motivation and work discipline toward performance of employee in Lion GroupDistric Kalimantan. Data collected through distribution of questionnaires and it isimplemented to BRI Distric Palangka Raya 112 employee. Analysis of data in thisresearch using the help of SPSS version 27. A sampling technique uses a censusmethod and data test technique is used within the research includes validity test byfactor analysis, reliability test with cronbach. Classic assumption test and doublelinear regression analysis, to verify and to prove the research hypothesis.Analysis result demonstrates that leadership style have a positive influencetoward employee performance. Motivation have a positive influence toward employeeperformance and work discipline have a positive influence toward employeeperformance.

scholarly journals Efektivitas Sales Promotion dalam Meningkatkan Repurchase Intention pada Bisnis Ritel

2019 ◽  
Vol 17 (2) ◽  
pp. 54
Author(s):  
Ova Soviyanti ◽  
Hari Mulyadi ◽  
Lili Adi Wibowo
Keyword(s):  
Computer Software ◽  
Sampling Technique ◽  
Positive Influence ◽  
Sales Promotion ◽  
Measuring Instruments ◽  
Repurchase Intention ◽  
Systematic Random Sampling ◽  
Analysis Technique ◽  
Research Findings ◽  
Research Period

The purpose of this study is to find out how much influence sales promotion has on repurchase intention. The type of research used is descriptive and verification. The method used in this research is explanatory survey with systematic random sampling technique and the number of respondents is 100 people. The data analysis technique used in this study is simple linear regression with SPSS 21.0 computer software The research findings on hypothesis testing can be seen that sales promotion has a positive influence on repurchase intention. The originality of this research was found in the object of research, research period, measuring instruments and research results. The author also adds theories from foreign journals and foreign books.

scholarly journals Pengaruh Citra Merek, Kualitas Makanan, Dan Kualitas Layanan Terhadap Niat Pembelian Kembali Pada Pelanggan Kfc Cabang Kakialy Di Ambon

2021 ◽  
Vol 3 (4) ◽  
pp. 1118
Author(s):  
Miranda Kakisina ◽  
Yenny Lego
Keyword(s):  
Service Quality ◽  
Food Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Total Sample ◽  
Reliability Test ◽  
Repurchase Intention ◽  
Validity Test ◽  
Purposive Sampling ◽  
Sample Amount

The purpose of this study is to examine whether brand image, food quality, and service quality have a significance effect towards customer repurchase intention on KFC Kakialy in Ambon. The sample was selected using purposive sampling method with total sample amount 100 valid respondent who had bought twice in that outlet. The data were collected and processed with SmartPLS v.3.2.8 program. The validity test was assessed using AVE and loading factor and reliability test was assessed using cross-loading. The formative construct was assessed by using sign of weight and multicollinearity test. The results of this study indicate that brand image does not have a positive and significant effect on repurchase intention. Food quality and service quality have a positive and significant effect on repurchase intention. Penelitian ini bertujuan untuk menguji apakah citra merek, kualitas makanan, dan kualitas layanan pengaruh signifikan terhadap niat pembelian kembali KFC Cabang Kakialy di Ambon. Pemilihan sampel dilakukan dengan menggunakan metode purposive sampling dengan total sebanyak 100 responden yang valid dan pernah melakukan pembelian minimal dua kali di gerai tersebut. Data yang terkumpul kemudian diolah menggunakan program SmartPLS v.3.2.8. Pengujian validitas menggunakan uji AVE dan loading factor dan pengujian realibilitas menggunakan cross-loading. Pengujian indikator formatif menggunakan uji sign of weight dan uji multikolinearitas. Hasil penelitian ini menunjukkan bahwa citra merek tidak memiliki pengaruh yang positif dan signifikan terhadap niat pembelian kembali. Pada kualitas makanan dan kualitas layanan memiliki pengaruh yang positif dan signifikan terhadap niat pembelian kembali.

scholarly journals PERAN BRAND IMAGE MEMEDIASI PENGARUH WORD OF MOUTH TERHADAP PURCHASE INTENTION (STUDI PADA PRODUK MIE SAMYANG HOT SPICY CHICKEN DI KOTA DENPASAR)

2018 ◽  
Vol 7 (4) ◽  
pp. 1771
Author(s):  
Ayu Indra Dewi ◽  
I Gusti Agung Ketut Sri Ardani
Keyword(s):  
Data Analysis ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Reliability Test ◽  
Analysis Technique ◽  
Mediator Variable

The purpose of this study is to determine the role of brand image in the influence of word of mouth on purchase intention. This research is conducted in Denpasar City with a total sample of 110 respondents. The criteria of respondents are measured using the purposive sampling technique. The criteria of respondents involved is they have never bought Samyang Hot Spicy Chicken noodle product before. The data collection is conducted by distributing questionnaires which is tested using the validity test and reliability test. The data analysis technique used in this research is the path analysis technique and the Solimun theory. The result attained in this research shows that brand image, as a variable which mediates the influence of word of mouth on purchase intention, is therefore a partial mediator variable. This result proves that brand image is capable of being a mediator variable in the influence of word of mouth on purchase intention

scholarly journals PENGARUH PENGGUNAAN STRATEGI REALITA DALAM KONSELING KELOMPOK TERHADAP RASA RENDAH DIRI SISWA KELAS XII-IPA SMA Dr. SOETOMO SURABAYA

2017 ◽  
Vol 33 (1) ◽  
Author(s):  
Iltizamah Iltizamah
Keyword(s):  
Group Counseling ◽  
Sampling Technique ◽  
Self Esteem ◽  
Positive Influence ◽  
Wilcoxon Test ◽  
Reliability Test ◽  
Science Students ◽  
Validity Test ◽  
Measuring Scale ◽  
The Individual

Abstract: Low self esteem is a feeling which happens of the individual because of his judgment that himself is underestimating and also does not have valuable ability. The purpose of this research is to know the significance influence of the used of reality strategy in group counseling to students’ low self esteem at grade XII-Science of SMA Dr. Soetomo Surabaya. It is because the high of low self esteem is behavior which is not realistic and not responsible.The research design used Pre-Experimental research which the plan is One Group Pretest-Posttest. The population was from grade XII- Science students of SMA Dr. Soetomo Surabaya which amount 80 students, from these population was taken 6 students for research sample which used purposive sampling technique, the choosing of this sample chose based from the high of the low self esteem score result in filling low self esteem- measuring scale.The data collection method was using measuring scale which done the validity test and reliability test alpha cronbach..The results of the validity test measuring scale of low self esteem between 0.052-0.557, while the result of reliability test alpha cronbachs is 0.783. The research data was analyze using non parametrik statistic with the technique is Wilcoxon test in SPSS for Windows 16.0 version which got asymp.sig = 0,028. Because of the value asymp.sig = 0,001 < α = 0,028.From the result of this research was found that there is a positive influence which significance from the use of reality strategy in group counseling to low self esteem at grade XII-Science students of SMA Dr. Soetomo Surabaya.   Keywords: Reality strategy, Group counseling, Students’ low self esteem.

scholarly journals INTENTION IN SWITCHING TO ELECTRONIC MONEY IN MILLENNIAL GENERATION

2020 ◽  
Vol 17 (2) ◽  
pp. 80
Author(s):  
Ricky Angga Ariska
Keyword(s):  
Regression Model ◽  
Multiple Regression ◽  
Sampling Technique ◽  
New Product ◽  
Multiple Regression Model ◽  
Test Reliability ◽  
Reliability Test ◽  
Electronic Money ◽  
Validity Test ◽  
Analysis Technique

This research is talk about switching from conventional money to electronic money in millennials generation. Sampling technique used in this research is purposive sampling. Respondent criteria are individual that have electronic money account and have done transactions three times using electronic money. The research sample used was 100 respondents. The analysis technique used in this research is validity test, reliability test, multiple regression model analysis, F test, and t test. The results of this study are compatibility and perceived content have a significant effect to intention to switch. Only convenience is has no effect to intention to switch. Keywords                   : new product attributes; intention to switch; electronic money

scholarly journals The Influence of Celebrity Endorser and Attitudes on Advertising towrads Attitudes on Brand and Repurchase Intention

2018 ◽  
Vol 2 (2) ◽  
pp. 46
Author(s):  
Lintang Pamugar Mukti Aji
Keyword(s):  
Sampling Technique ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Repurchase Intention ◽  
Study Analysis ◽  
Literature Study ◽  
Celebrity Endorser ◽  
Convenience Sampling ◽  
Intervening Variables

The purpose of this research was to analyze the effect of celebrity endorser and attitude toward advertising on attitude toward brand and repurchase intention. This research used design explanatory. Population were IM3 prepaid card customers in Surakarta. The sampling technique was convenience sampling with 100 respondents. Techniques of data collection used observation, documentation, questionnaires and literature study. Analysis used validity test, reliability test, t-test, f-test, R Square test and path analysis. The results showed that celebrity endorser significant affected on attitude toward brand. Attitude toward advertising significant affected on attitude toward brand. Celebrity endorser significant affected on repurchase intention. Attitude toward advertising significant affected on repurchase intention. Attitude toward brand significant affected on repurchase intention. Celebrity endorser and attitude toward advertising affected on attitude toward brand simultaneous. Celebrity endorser, attitude toward advertising and attitude toward brand affected on repurchase intention simultaneous. The coefficient of determination of total results (R2) was 59,0% so repurchase intention can be explained variable celebrity endorser, attitude toward brand within attitude toward brand as a intervening variables and the remaining 41.0% was explained variables outside the model. Celebrity endorser is a proven direct and indirect effect on repurchase intention.

Persepsi Dan Partisipasi Pengunjung Terhadap Permasalahan Sampah Laut (Marine Debris) Di Pantai Temberan Kabupaten Bangka Dan Pantai Pasir Padi Pangkalpinang

2020 ◽  
Vol 3 (1) ◽  
pp. 11-20
Author(s):  
Siska Oktavia ◽  
Wahyu Adi ◽  
Aditya Pamungkas
Keyword(s):  
Data Collection ◽  
Random Sampling ◽  
Sampling Technique ◽  
Marine Debris ◽  
Reliability Test ◽  
Validity Test ◽  
Data Collection Technique ◽  
Mixed Approach ◽  
Relationship Of ◽  
The Relationship

This study aims to analyze the value of the density of marine debris, perceptions and participation in Temberan beach and Pasir Padi beach, as well as determine the relationship of perception and participation to the density of marine debris. This research is a type of research that is descriptive with a mixed approach (quantitative and qualitative). The study was conducted at Temberan beach in Bangka Regency and Pasir Pasir Beach Pangkal Pinang in October 2019. The sampling technique used was random sampling and purposive sampling. The data collection technique was carried out using observation technique namely sampling and questionnaire. The validity test uses the Pearson Product Moment formula and the reliability test uses the Cronbach’s Alpha formula. The results showed that the density of debris in the Temberan beach was more dominant at 10.92 pieces/meter2, while at Temberan beach 3 pieces/meter2. The results of perception and participation are different, with the Temberan beach occupying more complex waste problems. The relationship of perception and participation in the density of marine debris have a relationship that affects each other.

scholarly journals Pengaruh Promosi dan Website Quality Terhadap Impulse Buying Pada E-Commerce Lazada di Kota Padang

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 463
Author(s):  
Aan Satria ◽  
Okki Trinanda
Keyword(s):  
Sampling Method ◽  
Sampling Technique ◽  
Positive Influence ◽  
Primary Data ◽  
Impulse Buying ◽  
Great Opportunity ◽  
Website Quality ◽  
Analysis Technique ◽  
The Impact

The e-commerce business has now developed rapidly, the impact of development is that the number of prosuct varies and easily earned. The ease of such information will result in consumers will be more consumptive infulfilling their needs, even they tend to make impuse buying. As one of the emerest e-commerece in Indonesia, Lazada should be able to see this as a great opportunity in as effort to increase the company’s sales and sustainability. One effort in increasing impulse buying is of external factors ranging from the promotion and quality of websites that are launched on e-commerce bussines. This study aims to know and prove how much influence promotion and website quality to impulse buying e-commerce Lazada in Padang City. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 20. The results of this study indicate that: (1) Promotion has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,014 < 0,05). (2) Website Quality has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,046 < 0,05)Keyword: promotion, website quality, impulse buying.

scholarly journals ANALISIS KUALITAS PELAYANAN DENGAN MENGGUNAKAN METODE FUZZY-SERVQUAL PADA KANTOR POS PUSAT KOTA PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 18
Author(s):  
Widia Afriyuni ◽  
Rahmiati Rahmiati ◽  
Muthia Roza Linda
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Total Sample ◽  
Primary Data ◽  
Post Office ◽  
City Center ◽  
A Value ◽  
Analysis Technique

This study aims to analyze: (1) The level of customer satisfaction with the quality provided by the Padang City Center Post Office (2) Service attributes that need to be improved in service quality at the Padang City Center Post Office so as to improve customer satisfaction (3) Quality dimensions services that have the greatest influence on customer satisfaction at the Padang City Center Post Office. The population of this research is the Post Office customers with unknown number of respondents. The sampling technique of this study was accidental sampling technique with a total sample of 100 people. The data used is primary data. The data analysis technique uses the fuzzy-servqual method using Microsoft Excel software. The results showed that: (1) The level of consumer satisfaction is low because the overall servqual (gap) value is negative, namely -0.75 (2) There are 17 attributes that need to be improved from the 22 attributes that are tested to improve the quality of service at the Post Office Padang City Center (3) Dimensions of service quality with the biggest gap is the dimension of responsiveness with a value of -1.32.Keywords: Service Quality, fuzzy-servqual, customer satisfaction

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