scholarly journals THE DEVELOPMENT STRATEGY OF EDUCATIONAL TOURISM AT RUMAH ATSIRI INDONESIA IN THE ERA OF ADAPTING TO A NEW NORMAL

2021 ◽  
Vol 23 (1) ◽  
Author(s):  
Suwarni Suwarni ◽  
Ute Lies Siti Khadijah ◽  
Heryadi Rachmat

Rumah Atsiri Indonesia is located in Plumbon Village, Tawangmangu District, Karanganyar Regency, Central Java Province. This study aims to determine the potential and the development strategy of educational tourism at Rumah Atsiri Indonesia in the era of adapting to a new normal. This study used qualitative research method. The data collection technique was done by triangulation, namely a combination of observation, interview, and documentation from various accurate data sources. The data analysis technique used was SWOT analysis. The results of this study indicate that Rumah Atsiri Indonesia with the concept of educational tourism has natural and cultural potentials. The implementation of the CHSE Health Protocols at Rumah Atsiri Indonesia in the era of adapting to a new normal has run smoothly and has received the CHSE Certification label from the Ministry of Tourism and Creative Economy of the Republic of Indonesia. The development strategies of educational tourism at Rumah Atsiri Indonesia are as follows: (a) maximizing the various types of tourist attractions; (b) conducting digital tourism promotion of educational tourism at Rumah Atsiri Indonesia; (c) increasing the quality and quantity of facilities for the visitors; (d) Scheduling annual tourism activities; (e) adjusting the price of products and services with the service quality; (f) increasing the competence of tourism human resources; (g) introducing the various types of plants and their benefits for health; and (h) collaborating with various stakeholders from academia, business, government, community, and media.

2021 ◽  
Vol 9 (2) ◽  
pp. 15-25
Author(s):  
Femmy Indriany Dalimunthe

Deli Serdang Regency with its capital Lubuk Pakam consists of 22 sub-districts, 14 sub-districts and 380 villages. Law no. 6 of 2014 states that the Villages are very important because they aim to realize community welfare services through improvement, empowerment, and participation of rural communities, as well as increasing regional competitiveness by taking into account the principles of democracy, equity, justice, privilege and specificity of a village regions in the system of the Republic of Indonesia. Tourism Villages will be a way to develop villages and realize community welfare. Denai Lama Tourism Village is one of the tourism villages that has the potential to be developed into a tourist attraction in Deli Serdang Regency. Of the 6 (six) elements needed by Denai Lama Village in the strategy of developing a tourist village, they are quite capable, but there are some things that are still missing and require a mentoring process. Homestay development is still not developed. Homestay is important to be developed so that visiting tourists can stay in the village of Denai Lama so that there will be an increase in the length of stay of tourists in the tourist village of Denai Lama which is an increase in tourist spending (spending power) in the tourist village. The existence of public toilets, facilities and infrastructure, sufficient parking space, markings and directions as well as the CHSE health protocol (Cleanliness, Hygiene, Sanitation, and Environment) are important to note. Cooperatives should be formed by involving the community in order to further develop the village. Another thing that has not been optimally implemented but is no less important to develop Denai Lama Tourism Village, one of the tourist attractions is Branding, Advertising (Ads) and Selling (Sales Mission). Denai Lama Village has branded its village as a Tourism Village with Educational Tourism, but does not yet have a slogan/tagline that tourists can remember. It is necessary to make a slogan/tagline that is in accordance with the characteristics and concepts of the village that you want to form as a characteristic of the tourist village. In terms of advertising the tourist village of Denai Lama must aggressively promote both using print and online media to attract tourists to visit the tourism village. This tourism village promotion can be done using social media such as Facebook, Instagram, YouTube and if necessary promotions create a village website. And for sales , the tourist village of Denai Lama can take part in events such as tourist exhibitions, bazaars, exhibitions with attractions and tourism products in touristm villages. By carrying out the development strategy above, Denai Lama Tourism Village can become one of the leading tourist attractions in Deli Serdang district, North Sumatra province and even the Indonesian National


2021 ◽  
Vol 9 (2) ◽  
Author(s):  
Femmy Indriany Dalimunthe

Deli Serdang Regency with its capital Lubuk Pakam consists of 22 sub-districts, 14 sub-districts and 380 villages. Law no. 6 of 2014 states that the Villages are very important because they aim to realize community welfare services through improvement, empowerment, and participation of rural communities, as well as increasing regional competitiveness by taking into account the principles of democracy, equity, justice, privilege and specificity of a village regions in the system of the Republic of Indonesia. Tourism Villages will be a way to develop villages and realize community welfare. Denai Lama Tourism Village is one of the tourism villages that has the potential to be developed into a tourist attraction in Deli Serdang Regency. Of the 6 (six) elements needed by Denai Lama Village in the strategy of developing a tourist village, they are quite capable, but there are some things that are still missing and require a mentoring process. Homestay development is still not developed. Homestay is important to be developed so that visiting tourists can stay in the village of Denai Lama so that there will be an increase in the length of stay of tourists in the tourist village of Denai Lama which is an increase in tourist spending (spending power) in the tourist village. The existence of public toilets, facilities and infrastructure, sufficient parking space, markings and directions as well as the CHSE health protocol (Cleanliness, Hygiene, Sanitation, and Environment) are important to note. Cooperatives should be formed by involving the community in order to further develop the village. Another thing that has not been optimally implemented but is no less important to develop Denai Lama Tourism Village, one of the tourist attractions is Branding, Advertising (Ads) and Selling (Sales Mission). Denai Lama Village has branded its village as a Tourism Village with Educational Tourism, but does not yet have a slogan/tagline that tourists can remember. It is necessary to make a slogan/tagline that is in accordance with the characteristics and concepts of the village that you want to form as a characteristic of the tourist village. In terms of advertising the tourist village of Denai Lama must aggressively promote both using print and online media to attract tourists to visit the tourism village. This tourism village promotion can be done using social media such as Facebook, Instagram, YouTube and if necessary promotions create a village website. And for sales , the tourist village of Denai Lama can take part in events such as tourist exhibitions, bazaars, exhibitions with attractions and tourism products in touristm villages. By carrying out the development strategy above, Denai Lama Tourism Village can become one of the leading tourist attractions in Deli Serdang district, North Sumatra province and even the Indonesian National


2021 ◽  
Vol 30 (2) ◽  
pp. 379-388
Author(s):  
Imrani Zaur Tahir ◽  
Veliyeva Gunel Vahid

In modern times, the potential opportunities of the regions are studied using  different methodological approaches to achieve sustainable socio-economic development,  and zoning is carried out in different directions to stimulate their future activities. The  zoning is based on the demand for available resources and takes into account the level of  socio-economic development of the region. At present, the study of tourism in the Republic of Azerbaijan by regions is encouraging  attention due to its relevance. However, research work on the identification of tourism zones in the country and the zoning of these  areas is weak. From this point of view, the article studies the tourism potential of Gusar region and provides a scheme for its tourismrecreation zoning which meets present-day requirements and attracts attention due to its relevance. The article analyses the development  strategy of tourism, which is a new and promising field in the Republic of Azerbaijan, identifies the main directions of this strategy,  and explores ways to solve existing problems. For this purpose, first, the criteria for zoning of tourism and recreation resources were  determined; then natural and anthropogenic tourism resources were assessed through the example of Gusar region; information on  natural and historical-architectural monuments of interest to tourists was provided; the number of hotels operating in the region over  the past five years, the number of rooms, full hotel capacity and overnight stays, as well as the income, expenses, and the difference between them were made on the basis of statistical and comparative analysis. Based on the information obtained, for the first time, a  “Zoning Map of Tourism and Recreation Resources of Gusar Region” was compiled; the strengths and weaknesses of the tourism sector  were identified, and future threats and opportunities for the development of this sector were analysed by means of the SWOT analysis.  According to the analysis, the strengths of the region included the favourable economic and geographical position, the availability of  unique natural and historical-architectural monuments, the availability of natural and ecological conditions to provide recreation for  tourists, and opportunities for ecological, rural, religious, trekking, and other tourism types, etc. Weaknesses included the concentration  of hotels mainly in the region’s centre, insufficient promotion of tourist attractions, poor level of service and vocational training, lack  of guides, etc. The opportunities were high tourism potential, organisation and development of local tourist routes, an abundance of  labour resources, etc., while the threats included the aggravation of the geopolitical situation in the border areas, the intensification of  natural disasters, etc.


2020 ◽  
Author(s):  
Srikalimah . ◽  
Ludi Wisnu Wardhana ◽  
Diana Ambarwati ◽  
Ustadus Sholihin

Kediri City is known by the name of the “Kota Tahu” because many tofu scattered craftsmen. There is a production center area know precisely in the village of Tinalan Kediri. Whose citizens produce tofu and dairy. The purpose of this research is to describe and analyze the implementation of the development of tofu village in Kelurahan Tinalan Kota Kediri become an educational tourism area to make various processed tofu. Researchers collect data in the field by acting as an active instrument. Researchers use data collection techniques through interviews, observations, Forum Group Discussion (FGD) and documentation. The data analysis used is an interactive analysis model. This study uses a qualitative descriptive approach. Analysis of data used include data reduction, data presentation, withdrawal conclusion/verification and validity of data is done with the trust test, acquisition, dependency and certainty and SWOT analysis. Data collection techniques are conducted with interviews, documentation and observations. Based on the results of the research, the development strategy can be concluded in the education tourism Kampung Tahu that promote promotion through mass media, social media and web. Building infrastructures such as providing adequate parking space, making the tourist attractions processed products know and involve the community in the management of tours. With the proper development strategy saw from increased strength and opportunities as well as minimizing weaknesses and avoiding threats, the educational tourism object of the tofu village that located in Kelurahan Tinalan subdistrict Pesantren Kediri City will be able to Compete with other attractions. Keywords: implementation of development of education tourism area, community empowerment, development strategy, SWOT analysis


2018 ◽  
Vol 6 (1) ◽  
pp. 45-56
Author(s):  
Syawaliyah Ulfah

Bogor Regency of West Java Province that is developing the potential of its territory for tourist destination and attract the attention of local and foreign tourists to visit. The location that researcher has been choosed to do research is Kampoeng Wisata Cinangneng which is located in Bogor regency. Kampoeng Wisata Cinangneng located in the village of Cihideung Udik, Ciampea District has a tourism concept based on nature tourism and educational tourism. The purpose of this research are to identify the development component of the destination (factual conditions in the field), identify the tourist tipology who visit Kampoeng Wisata Cinangneng and develop strategies Kampoeng Tourism Development Cinangneng based on tourist tipology. This research is a descriptive quantitative and descriptive qualitative research. Quantitative research is conducted to determine the tourist characteristics and tourist tipology that calculated by used percentages. Qualitative research is conducted to find out the development strategy in Kampoeng Wisata Cinangneng. Generally qualitative research method is intended for research that is observed case. The collected data will be analyzed using SWOT analysis, followed by compiling alternative strategies using SWOT matrix. Kampoeng Wisata Cinangneng has a good enough strength to be developed based on the tourist tipology, but the nature and culture of the existing tourism has not been maximally utilized, although it has a good accessibility, less complete amenitas, condition of supporting facilities is complete enough. The result of typology is that tourists who visit Kampoeng Wisata Cinangneng tend to mid-centric tipology. Based on the results of SWOT analysis bring out an alternative strategy that is: Invite local people to teach tourists to make souvenirs that them make, adding outbound packages to be variants that can be offered to tourists, make a places to eat in the middle of rice field with food from local community.


2021 ◽  
Vol 4 (2) ◽  
pp. 119-134
Author(s):  
Amin Kiswantoro ◽  
Dwiyono Rudi Susanto

Edelweis tourism village is one of the tourist villages located in Pacitan Regency, East Java. This tourist village is still in the Bromo Tengger Semeru National Park area. This tourist village has the main tourism potential, namely the Edelweiss flower or eternal flower. In this research, using descriptive analysis which is qualitative in nature. The data obtained were then analyzed using SWOT analysis. From the results of this study, the development strategy of Wonokriti Village as an Edelweiss tourism village is obtained, including holding activities related to the Edelweiss flower, making this village a center for educational tourism, especially edelweiss flowers, developing tourism supporting infrastructure, holding hospitality training for human resources involved in management. Edelweiss Tourism Village.


Author(s):  
Tita Juwita ◽  
Reiza D. Dienaputra ◽  
Awaludin Nugraha ◽  
Evi Novianti ◽  
Rusdin Tahir

This study aims to find out how the development strategy of Lembang Dano situ in Village of Cipada, and to get the right strategy for the development of Lembang Dano tourist attractions. The data has taken of primary data and secondary data, where primary data is obtained from questionnaires and interviews to predetermined sources and secondary data obtained from agencies and agencies related to this study. The analytical tool used the SWOT analysis method the results of the research show that the development strategy needs to first determine the factors that are strengths and weaknesses (internal environment) ourism potential in Lembang Dano Cipada Village, then combines with the opportunities and threats from outside (external environment). Keywords: development strategy, Tourism, Situ lembang Dano, Village of Cipada


Development of attractions in destinations is important for the existence of tourism. The purpose of this study is to analyse the potential for ecotourism-based tourist attractions and strategies for developing ecotourism-based tourist attractions based on the 4A component in Fatukoto Village, Kupang. Respondents in this study were the Head of the South-Central Timor Regency Tourism Office, the Head of Fatukoto Village, the Hamlet Head, Community leaders, Pokdarwis, visitors and visitors visiting Fatukoto Village. Techniques using data through observation, interviews, study documentation of Fatukoto Village, literature study from Fatukoto village reports. The analysis technique uses data reduction, data presentation, and SWOT analysis. The results showed that the potential in Fatukoto Village is Lake Kaenka, Mount Fatunausus, Beautiful Hills View of Fatukoto Village and Plantation. The development strategy based on the 4A component is directed at increasing community participation in tourism activities and implementing events to increase tourist visits because the 4A component in Fatukoto Village is very supportive. Keywords: Development Strategy, Attraction, Ecotourism, 4A Components


2020 ◽  
Vol 14 (03) ◽  
pp. 175-184
Author(s):  
Agnes Alvionita ◽  
Elva Dian Pertiwi

Cilacap is one of the districts in Central Java that has tourism potential with various tourism destination. One of them is Waduk Kubangkangkung. This Waduk Kubangkangkung is a tourism destination that offers beautiful natural tourism and also attractive tourism attraction. The purpose of this study was to determine the role of the local community in Waduk Kubangkangkung development, knowing the manager‘s efforts in developing Waduk Kubangkangkung as a sustainable tourism destination, and finding the development strategy of Waduk Kubangkangkung to attract tourists . While the method used in this research is descriptive qualitative method and SWOT analysis. The results of this study are the need for collaboration between managers and other stakeholders towards Waduk Kubangkangkung, improve promotion and also facilities that needed by tourists. Keywords: Tourism Development, Tourism Destination, Management


2018 ◽  
Author(s):  
nasrullah ◽  
Asrina Dewi

This study aims to (1) determine the factors driving and inhibiting tourism development of Pemandian Air Panas Lejja, and (2) determine the development strategy of what should the government do Soppeng in the development of attraction Pemandian Air Panas Lejja in increasing tourist arrivals. Data analysis method used is descriptive qualitative approach then to obtain a development strategy also conducted a SWOT analysis. The results showed that the factors driving the development of attraction Pemandian Air Panas Lejja are natural scenery, hot springs, security conditions, hospitality, facilities and infrastructure, diversity of tourist attractions and the atmosphere of comfort. Whereas the inhibiting factor is lack of funds, lack of professional employee, promotion, road, the location is far from city, program development is still modest, telecommunications networks, including the conservation forests/protected. The strategy of development to be done in increasing tourist arrivals are increasing promotion through print and electronic media taking into account the quantity and quality of promotional materials; repair, maintain and improve the facilities and infrastructure; and establish cooperative relationships with investors and the tourism actors.


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