scholarly journals The Dissemination Model of Cultural Information Using Instagram

Author(s):  
Walda Khoiriyah ◽  
Elya Riska Dwi Wahyuni ◽  
Nindya Indrasweri

Instagram is one of the social media that is used massively to disseminate information, particularly regarding cultural information. This paper describes a model for disseminating cultural information using social media Instagram. The research was conducted at the Paniradya Kaistimewan of DIY. The data were collected through three techniques, namely participatory observation, interviews, and literature study. Participation observations were carried out by the first author through internship program for three months in 2020 and actively participated in document management activities as well as disseminating management results in the form of information through Instagram. The result of this research is the cultural information dissemination model used by Paniradya Kaistimewan Yogyakarta of DIY with transmissional communication formula model. The conclusion of the research is that dissemination through Paniradya Kaistimewan of DIY's Instagram can increase the brand trust of Paniradya Kaistimewan DIY. This is proven by public opinion that Paniradya Kaistimewan of DIY is a source of public reference for the privileged values of DIY.

2021 ◽  
Vol 16 (1) ◽  
pp. 12
Author(s):  
Ulio Ulio ◽  
I Putu Adi Saskara ◽  
I Wayan Yudhasatya Dharma

<p><em>This research is a qualitative research that examines the Social Media Buzzer @Infodenpasar Communication Strategy on Instagram in disseminating information and building public opinion in Denpasar City. This research is very important because in today's digitalization era, the use of information technology is to facilitate the public in all lines of activity and the flow of information dissemination and exchange is very fast which often causes uproar in cyberspace because of the rampant circulation of hoax or fake news, an account is present. @infodenpasar on Instagram as a social media buzzer with 885 thousand followers / followers to become credible and trusted news and information presenter accounts in spreading news and information about Denpasar City. In this study, the focus will be on analyzing three problems, namely: (1) Why do the people of Denpasar City choose social media buzzer @infodenpasar account on Instagram in looking for news and information about the city of Denpasar ?, (2) How is the social media buzzer @infodenpasar communication strategy on Instagram in disseminating information and building public opinion in Denpasar City, (3) What are the implications of social media buzzer @infodenpasar on Instagram in spreading information and building public opinion in Denpasar City?</em></p><p><em>The research method used is a qualitative research method, to achieve the research objectives, relevant and adequate data are required. Researchers as a key instrument, the technique of determining informants using a purposive sampling model, while the data collection techniques used observation, interviews and library studies.</em></p><em>The findings of the study include: Reasons for social media users in choosing the @infodenpasar account as a media in searching for news and information about the city of Denpasar, consumer behavior through several stages of the decision making process, namely information search, alternative evaluation, and purchase decisions The communication strategy used by @infodenpasar is by using redundancy techniques, canalizing techniques, informative techniques, and persuasive techniques. Furthermore, the implications for the communication strategy of the Social Media Buzzer @infodenpasar in disseminating information and building public opinion in the city of Denpasar include: Implications for Community Economic Development, Implications for Easing Access to Education, Implications for Forming Ethics and Decency, and Implications for Safety and Smooth Traffic. </em>


2021 ◽  
Vol 5 (4) ◽  
pp. 697-704
Author(s):  
Aprillian Kartino ◽  
M. Khairul Anam ◽  
Rahmaddeni ◽  
Junadhi

Covid-19 is a disease of the virus that is shaking the world and has been designated by WHO as a pandemic. This case of Covid-19 can be a place of dissemination of disinformation that can be utilized by some parties. The dissemination of information in this day and age has turned to the internet, namely social media, Twitter is one of the social media that is often used by Indonesians and the data can be analyzed. This study uses the social network analysis method, conducted to be able to find nodes that affect the ongoing interaction in the interaction network of information dissemination related to Covid-19 in Indonesia and see if the node is directly proportional to the value of its popularity. As well as to know in identifying the source of Covid-19 information, whether dominated by competent Twitter accounts in their fields. The data examined 19,939 nodes and 12,304 edges were taken from data provided by the web academic.droneemprit.id on the project "Analisis Opini Persebaran Virus Corona di Media Sosial", using the period of December 2019 to December 2020 on social media Twitter. The results showed that the @do_ra_dong account is an influential actor with the highest degree centrality of 860 and the @detikcom account is the actor with the highest popularity value of follower rank of 0.994741605. Thus actors who have a high degree of centrality value do not necessarily have a high follower rank value anyway. The study ignores if there are buzzer accounts on Twitter.  


2021 ◽  
Vol 6 ◽  
Author(s):  
Eni Maryani ◽  
Preciosa Alnashava Janitra ◽  
Reksa Anggia Ratmita

The fast-growing social media in Indonesia has opened up opportunities for spreading feminist ideas to a wider and more diverse audience. Various social media accounts especially Instagram that focus on gender advocacy and feminism such as @indonesiafeminis, @lawanpatriarki, and @feminismanis have developed in Indonesia. However, the development of the social media platform also presents groups that oppose feminists. One of the accounts of women’s groups that oppose feminists is @indonesiatanpafeminis.id (@indonesiawithoutfeminist.id). The research objectives are namely to analyze the diversity of issues and reveal the discourse contestation that developed in the @indonesiatanpafeminis.id, and dynamic relationships on the online and offline spaces between groups of feminists and anti-feminists or the other interest. This research employed the digital ethnography method that utilized observation, interview, and literature study as data collection techniques. This study found that the online conversations at @indonesiatanpafeminis.id revealed misconceptions on feminism from a group of women with a religious identity. Furthermore, the conversation also tends to strengthen patriarchal values with religious arguments that are gender-biased. However, the @indonesiatanpafeminis.id serves as a public space for open debates and education on feminist issues. The anti-feminist group behind the @indonesiatanpafeminis.id are women who identify themselves in a certain Muslim circle that has political, cultural, and religious agendas. One of the agendas is to influence the public to reject the Sexual Violence Eradication Bill. This study also noted the Muslim supporters of anti-feminism in Indonesia are less popular compared to progressive religious-based Muslim women organizations such as Aisyiyah (Muhammadiyah), Muslimat NU (Nahdlatul Ulama), and Rahima (Center for Education and Information on Islam and Women’s Rights). The study also evokes discussion on how the feminist and anti-feminist discourses can be utilized to criticize and develop the women’s movement or feminism in a multicultural context.


2020 ◽  
Vol 11 (1) ◽  
pp. 19-26
Author(s):  
AWAD BIN MUHAMMAD ALKATIRI ◽  
ZHAFIRA NADIAH ◽  
ADINDA NADA S. NASUTION

Social media is popular with all ages, people in young and old age groups can access social media. Social media is a place for information and opinion exchange. Twitter is one of the social media that is actively used in Indonesia. The new normal phenomenon that is currently being applied is wanted to be further known by researchers by referring to the hashtag #newnormalindonesia on Twitter. Researchers want to find out how public opinion is formed based on the hashtag #newnormalindonesia on Twitter. This research uses the concept of public opinion which is categorized into positive, negative, and neutral. In the research method, researchers use quantitative content analysis, the analysis unit uses thematic analysis units with the operationalization of concepts using the concept of public opinion. Coding sheets are used as instruments in data collection techniques, then in testing the validity and reliability using inter-coder reliability. The results showed that the twitter posts with the #newnormalindonesia hashtag tendto be negative by not supporting the implementation of new normal.


2021 ◽  
pp. 016344372110453
Author(s):  
Alexander Lewis Passah

The paper is rooted in the observations from the two internet blackouts witnessed in Meghalaya in 2018 and 2019. The state is located in the North Eastern region of India and this study focuses on the Khasi population residing in the East Khasi Hills District. The study explores the complex role social media has played in information dissemination in the digital age. India currently leads the world in terms of internet blackouts and it has been imposed 538 times in the country. This phenomenon has become a reoccurring trend over the last few years with the rise in digital communications and technological affordances. The paper addresses the dualistic nature of social media and how it can be empowering on the one hand, and can also be a key contributor to mis(dis)information on the other. The study offers a non-digital centric approach by adopting digital ethnographic methods and offers insights into the social media practices and experiences of the Khasi participants as well as delving into the problematic nature of internet blackouts with respect to Meghalaya. Evidently, social media has become a space in which most individuals carry their identity, aspirations, views, history, and opinions.


2019 ◽  
Vol 33 (31) ◽  
pp. 1950375 ◽  
Author(s):  
Guanghui Wang ◽  
Yufei Wang ◽  
Kaidi Liu ◽  
Jimei Li

The factors influencing the dissemination of public opinion on social media, the main carrier of public opinion, are diverse, complex and changeable. Existing studies of influential factors of public opinion dissemination focus on the information itself and information sources in the dissemination process, failing to consider the comprehensive influence of multidimensional factors, such as information content, sources and channels. This study takes the identification of multidimensional influential factors of social media information dissemination as the research object and comprehensively sorts out the influencing factors of public opinion. To improve the scientific basis and accuracy of the research, multidimensional factors, including information characteristics, dissemination network structure and user-level attributes, are selected to analyze the effect of influential factors in different dimensions on the dissemination of social media public opinion information using econometric models. Three main conclusions of this paper are as follows: (1) The traditional information characteristics (information content) and information source attributes (user-level factor) are not the only key factors affecting information dissemination, while the information channel (network structure) is worth more consideration. (2) Netizens tend to pay more attention to the psychological and emotional attributes of information when forwarding public opinions. The communication mode in which offline social elites enlighten the public no longer exists; whether a user is a network celebrity or lives in the central area no longer significantly affects public opinion dissemination. (3) The higher the total amount of information users release, the more the information would interfere with the public opinion. This is mainly because users with a higher level of activity may release more invalid information about advertising that has nothing to do with public opinion events.


2017 ◽  
Vol 2 (4) ◽  
pp. 28
Author(s):  
Yanti Setianti ◽  
Susanne Dida ◽  
Lilis Puspitasari ◽  
Aat Ruchiat Nugraha

Communication via social media has created a positive output on information dissemination in every aspect of life, including health. One of the social media functions is to support development by empowering the public in taking care of their own health and welfare. It is essential to develop an effective communication model for disseminating information on adolescent reproductive health. The rapid growth in the number of health reproductive information portals in the social media, the circumstances are creating a high selectivity on the right and correct information needed for the adolescent based on the particular condition in each region. 


2021 ◽  
Vol 32 (1) ◽  
pp. 193-196
Author(s):  
Ilire Zajmi

Social media are changing the nature of mass communication, demediating traditional media. They are being used as powerful platforms for the distribution and dissemination of information, activities, promotion of institutions, certain groups of interest of individuals, but also political actors for different purposes.Placing and disseminating information through the opportunities offered by social media enables the mobilization of a wider audience in new ways and ways. Politicians are exploiting these opportunities provided by social networks, without having to put information through journalists or traditional media. There are two theories in the literature regarding the use of social networks, optimistic and pessimistic theory. According to optimistic theory, social networks provide opportunities to compete for power. Theorists of this theory of using social media think that in the digital age, we are witnessing the transformation of information and the audience that uses them. According to them, the global success of social media has made it possible for everyone to connect directly to his audience through the platforms offered. With the use of these platforms, politicians gain attention and at the same time build a symmetrical or asymmetric relationship with their followers.Pessimistic theory, however, blames the social media for the use of false promise, and a pseudo-modernization of modern society. Studies believe that involvement in social networks and political actors at the same time implies a greater engagement of the audience that absorbs the information disclosed and affects the democratization of political competition. This paper aims to analyze the use of social networks as a means of information dissemination by Kosovar political actors and the content of the information being disclosed.The paper analyzes the posts of three key Kosovar politicians, Prime Minister Ramush Haradinaj, President Hashim Thaçi and Kosovo Assembly Speaker Kadri Veseli in their profiles on Facebook and Twitter social networks during a one-month monitoring period during May 2019


2018 ◽  
Vol 20 (11) ◽  
pp. 4155-4176 ◽  
Author(s):  
Phillip C Arceneaux ◽  
Lucian F Dinu

Despite high levels of global connectivity, Americans are generally underinformed about the world. The US Department of Education named social media as a viable option for improving learning objectives, yet minimal research supports such a claim regarding internationalization. While what research exists exclusively investigated Facebook, no research explored the viability of other popular platforms, such as Twitter or Instagram. Through an experimental design conducted on 405 college students, this study probed how the presentation of textually based (Twitter) and visually based (Instagram) messages affected American college students’ recall of digital information. It also investigated how communicator credibility affected the way college students consumed digitally disseminated information. Results showed that information retention was most improved by visually based information published by professional news outlets. Such findings help to better understand the contributions social media are capable of making as information tools, particularly when applied to American post-secondary education.


2020 ◽  
Vol 3 (8) ◽  
pp. 28-39
Author(s):  
Adam Abdullahi Mohammed ◽  
Ali Inusa

The paper examined the impacts of social media in influencing public opinion in Muslim communities. Invariably, public opinion is a vital tool for government, politicians, and decision-makers in all communities, including Muslims’. Social media is a powerful and strong machine to mold, shape, and influence public opinion. In developing this paper data were obtained from a secondary source, meaning data were generated from several documentaries such as- books, journals, newspapers, magazines, archives, etc. From the available literature, the study found that the mass media in general, and the social media in particular, are very important in making and influencing public opinion in the society, especially the Muslim communities. To explain the topic under study the researchers adopted two theories; culturists and Class-dominant Theories. The theories claim that people interact with media to create their own meanings out of the images and messages they receive. This theory sees audiences as playing an active rather than a passive role in relation to social media. In addition, the assumption of these theories is that social media replicates and plans the view of a marginal elite, which controls the system to influence people's opinions. The researcher recommended that politicians, governments, and policymakers should pay much attention to social media and to use them wisely in a positive way, for their own good and for the benefit of their communities in particular and the society at large.


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