scholarly journals The Brand Value and its Impact on Sales in Automotive Industry

2019 ◽  
Vol 10 (1) ◽  
pp. 41-49 ◽  
Author(s):  
Margareta Nadanyiova ◽  
Lubica Gajanova ◽  
Dominika Moravcikova ◽  
Judit Olah

Abstract The aim of this article is to define the theoretical basis of brand value from the viewpoint of domestic (Slovak) and foreign authors and its impact on sales. This includes a regression and correlation analyses focused on investigate the dependence between the brand value and sales in automotive industry. The basic sources of research were secondary data obtained from worldwide surveys in the form of rankings published by Forbes magazine, annual reports of companies and published professional publications. General scientific methods were applied for the processing of the data, as well as mathematical-statistical methods to evaluate the data collated from the results of regression and correlation analyses and test the linear independence. The results of analyses show that the brand value and sales are linearly dependent, specifically it is medium-strong direct linear dependence. Therefore, the brand value has a direct effect on sales volume.

2020 ◽  
Vol 3 ◽  
pp. 15-19
Author(s):  
Margareta Nadanyiova ◽  
Veronika Paurova

Social networks are a phenomenon that has become a regular part of life for the majority of consumers and they spend much of free time there. With the increasing popularity of social networks, the possibilities of their use are also expanding. Recently, the trend of social networks has also penetrated into the personnel marketing. Due to the current situation on the labour market, in addition to traditional techniques, companies have begun to use the tools of the social networks to recruit employees and build their employer brands. The aim of this article is to define the theoretical basis of social networks and their usage in employer branding from the viewpoint of domestic (Slovak) and foreign authors. This includes an analysis of the practical usage of social networks in employer branding. The secondary data for the analysis were obtained from annual companies reports, statistical tables and published professional publications. In order to determine the perception of social networks as a tool for employer branding, a questionnaire survey was conducted among Slovak people. General scientific methods were applied for the processing of the data, as well as mathematical methods to evaluate the data, collated from the results of the questionnaire survey. Based on this, benefits of social networks and their usage in employer branding are highlighted.


2021 ◽  
Vol 3 (2) ◽  
pp. 103-116
Author(s):  
Кirill А. Pisenko ◽  

Introduction. The article is devoted to the development of methods of solving the current issues and problems of how to challenge legal acts of administrative offence proceedings for antimonopoly control in the courts. The focus is on the problem of the balance of interests between support for, and on the other hand increasing the burden on the judicial system of administrative procedural regulations for challenging such acts. Theoretical Basis. Methods. The theoretical basis of this article is the works of domestic and foreign researchers in the field of jurisprudence. This is primarily the administration and administrative procedures, antimonopoly (competition) law, business law and their related scientific fields. The methodological basis of this research is a combination of philosophical, general scientific and private scientific methods of cognition. Results. This study of administrative and procedural antimonopoly regulation has shown that there is no well-thought-out system of legal means in the legislation that meets the needs of en- suring a balance of interests in terms of approaches to procedural economy and the efficiency of using public and private resources. As a result, administrative and judicial proceedings in- crease for the same events of alleged violations whilst there is an absence of an objective need to engage in many of them. This leads to overloading of the judicial system, an unreasonable expenditure of public resources and costs of participants in the process. It creates unreason- able economic-legal barriers, resulting in the distraction of the forces and resources of the state and the private sector from solving problems of social-economic development and socially useful business activity. Discussion and Conclusion. To overcome this complicated problem, obviously, requires legisla- tive change, confidently using the principles of law, and an analogy of law that will form the ap- proaches for the objective needs of the balance of interests. This paper contains specific propos- als for the development of such approaches.


2020 ◽  
Vol 217 ◽  
pp. 03004
Author(s):  
Egor Dudukalov ◽  
Muhammad Subhani ◽  
Denis Ushakov

This research studies the relation between human wellbeing and automotive industry, as to whether the performance of automobile industry translates to an overall well-being of the populace. The study is based on secondary-data, and mainly takes into account the Prosperity-Index / ranking and its possible linkage with automotive sale volume of the nations. Findings of this study confirms that that the higher the prosperity index or ranking, the higher the automotive sales volume for most of the nations but several factor should be taken in to consideration, for example India automotive sale volume is bigger than the automotive sales volume of France but France prosperity rank is 19 and India in on 88 rank, it is because of the size and population of the country, India might have 10 times more population than France when divided among the population France may investing much more than India on their citizen. Findings reveal that Canada leads the table on first position with Australia on second position in the prosperity ranking, due to they provide enough opportunities for their people to live a good and healthy lives and these can be observed in terms of good automotive sales volume by these two nations. Further, finding also reveals that the automotive sales number of United States of America or several other countries have large value but that does not mean that they are also good in ranking in Prosperity Index which implies that the prosperity ranks has no direct relation with the automotive sales volume that a country generates.


Author(s):  
Sergiy Kvasha ◽  
Anatoliy Ivanko ◽  
Inna Dvornyk

Introduction. Effective functioning of agricultural enterprises requires different multifaceted efforts for supervision concerning: tendencies on the markets of agrarian and food production; innovation products on the markets; market availability of elaborations of different technological orders; accomplishment of measures to modernize the components of business activity; behind the increased market activity of enterprises in the promotion of products. The key to the successful activity of agricultural enterprises is the consolidation of various categories of its personnel to achieve development goals. It conditions the topicality of the chosen research subject. Therefore, the purpose of the article is to generalize the organizational aspects of personnel management to the most characteristic and significant groups and substantiate the emphasis on improving management for each of the selected groups. Methods: In disclosing the subject of the research, the theoretical basis of the article was a dialectical method of cognition and a systematical method for the study of organizational aspects of improving personnel management in agricultural enterprises. Such general scientific methods as analysis, synthesis, analogues and generalization was used for determination of organizational components of improving management, and method generalization − for drawing conclusions. Results. Existing totality of organizational aspects of personnel management until three the most significant groups: technical and technological; inner and outer groups has been generalized. The meaningful characteristics of each of the identified groups of organizational aspects has been revealed. The emphasis on improving of each of the identified groups of organizational aspects has been substantiated. Discussion for further research are to grounding the mechanisms, stages and measures on enhancement of organizational aspects of personnel management in the context of realization of the determined accents for each of their separated groups. Keywords: agricultural enterprises, groups of organizational aspects, management, accents on improvement, personnel, competitiveness.


Author(s):  
Giami I.B. ◽  
Iwo S.R.

This paper investigated the relationship between the cost of staff welfare and the financial performance of listed manufacturing pharmaceutical firms in Nigeria from the year 2011 to 2019. Cost of staff welfare was used as a dependent variable while growth in sales and return on assets were used as the independent variables. Secondary data was obtained from the published annual reports of the firms understudied. Data were analyzed using descriptive statistics including, mean, standard deviations and inferential statistical methods including correlation coefficient and Anova. Two hypotheses were tested with the aid of linear regression using SPSS pack version 22 as the tool for analysis. The research findings showed a significant positive correlation and statistically significant positive relationship between the cost of staff welfare and both growth in sales volume and return on assets respectively. Therefore, it was recommended that pharmaceutical firms should continue to increase the welfare needs of the staff as at when due since this contributes to the firm’s growth in sales volume and return on assets positively.


2021 ◽  
Vol 108 ◽  
pp. 03002
Author(s):  
Anna Valeryevna Serebrennikova ◽  
Maria Sergeyevna Serebrennikova

A growing number of new types of criminality causes concern of the society, authorities and, in particular, of criminologists, since the penetration of criminals into the virtual environment and learning to use new technologies become dangerous and adjust criminal motivation. The sophistication of criminality prevention and countering defines the goal of this research consisting in a thorough scientific understanding of existing criminological methods. Modern informational-analytical area of activity of law-enforcement authorities includes the use of digital criminological tools under criminality prevention programs, mathematical methods of its analysis, making up profiles, etc. They are usually applied for criminological analysis and prediction but it has no theoretical basis that addresses the issues of countering digital crimes and that is being formed currently based on criminological neo-classics and achievements of social and human sciences and digital criminology. As a methodological basis for the research, a general scientific dialectic method of scientific cognition was used. Moreover, the paper uses a number of particular scientific methods that include historical-legal, comparative-legal methods, statistic observation and analysis of generalized information. The novelty of the research consists in the fact that its results can be used by experts whose professional activity is intended against crimes.


2018 ◽  
Vol 16 (2) ◽  
pp. 30
Author(s):  
Dwikky Darmawan ◽  
Weny Putri

The purpose of this study is to determine the effects of political connection toward the earnings management of service sector companies with control variables firm size and audit quality. Firm�s political connection measured by using dummy variable. Earnings management is proxied by discretionary accrual which is measured by using Modified Jones Model. The research data applied in this study are the secondary data which are taken from the annual reports of service sector companies that listed in Indonesian Stock Exchange of 2016-2017 periods. There are 330 observations fit as sample, which are taken by using purposive sampling method. Data are processed by applying the multiple linear regression test. The result show that the political connection had positive but not significant influence to earnings management. Firm size had negative but not significant influence to earnings management. Whereas the audit quality had a negative and significant influence to earnings management.


Author(s):  
T. Sashchuk

<div><em>The article presents the results of the study of the communicative competence of the politicians on the basis of the analysis of their messages on their official pages of the Facebook social network. The research used the following general scientific methods: descriptive and comparative, as well as analysis, synthesis and generalization. The quantitative content analysis method with qualitative elements was used to distinguish the peculiarities of information messages that provide communication of the deputies of Verkhovna Rada (Ukrainian Parliament) on their official Facebook pages. Information messages have been analyzed by the following three criteria: subject matter, structure and language.</em></div><p> </p><p><em>For the first time the article draws a parallel between communicative competence and the ability to communicate with voters on the official pages of Facebook which is the most popular social network in Ukraine. As it is established, communicative competence in the analyzed cases is caused not by education, but by previous professional activity of a politician. The most successful and high-quality communication was from the current parliamentarian who worked as a journalist in the past. More than half of the messages that provided successful communication consisted of sufficiently structured short text and a video. The topic covers the activity of the parliamentarian in the Verkhovna Rada and in his district. More than half of the messages are spoken in the first person.</em></p><p><em>The findings of the study can be used in teaching such subjects as Political PR and Electronic PR, and may be of interest to politicians and their assistants.</em><em></em></p><p><strong><em>Key words:</em></strong><em> competence and competency, communicative competence, political discourse, official page of the deputy of Verkhovna Rada of Ukraine on the Facebook social network, subject matter and structure of the information message, first-person narrative, correspondence of communication to the level of communicative competence.</em></p>


2020 ◽  
Vol 10 (3) ◽  
pp. 177-180
Author(s):  
VERA SHUNYAEVA ◽  

The article is devoted to the research of the youth criminal subculture and its impact on the personality of under-aged. In the course of analysis of this negative impact, a definition of the criminal subculture of under-aged was proposed. The main principles of such a criminal subculture as AUE (the acronym, transcribed from Russian: АУЕ or А.У.Е., comes from «Арестантский уклад един» / “Prisoners Unity (Solidarity)” are defined. The reasons contributing to the development of this negative phenomenon and the typical fea- tures of a minor sharing the ideology of the AUE were identified. The methods for counteracting the AUE were proposed. The method- ological basis of the research is formed by general scientific methods: dialectical, system research method, analysis, synthesis, induction, deduction, analogy, etc., as well as such private scientific methods as comparative legal, formal legal, structural and functional, statistical ones. The authors relied on the results of research by Russian and foreign legal scholars, sociologists, psychologists.


2020 ◽  
Vol 23 (12) ◽  
pp. 1356-1382
Author(s):  
E.V. Olomskaya ◽  
A.A. Aksent'ev

Subject. This article discusses the methodological features of Russian Accounting Standard (PBU) 18/02 Income Tax Accounting when using the balance method to account for deferred taxes. It considers whether the clarification of permanent tax differences is justified, and it analyzes in detail the features of accounting for temporary differences and offers a visual and descriptive method for determining and correlating them in accounts. Objectives. The article aims to justify the reason for linking permanent tax differences to such accounting categories as Income and Expenses. It also aims to develop a methodological toolkit that simplifies the perception of the balance method and demonstrates the procedure for determining temporary differences. Methods. For the study, we used the methods of analysis, synthesis, observation, comparison, and other general scientific methods. Results. The article justifies the clarification of permanent differences from the position of accounting categories. It offers an original approach that helps visually classify temporary differences. The formalization of the balance method helped identify the logic of its reflection in accounting statements. Conclusions and Relevance. To ensure that accounting is not distorted due to the impact of taxation, it is necessary to develop a unified conceptual framework, as well as develop existing methods and introduce new ones that do not contradict the public concept of interaction between accounting and tax accounting. The research results are intended for training, scientific and practical activities of specialists in the field of accounting and audit, as well as students studying under this program, in order to study the features of applying the balance method for accounting for deferred taxes.


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