scholarly journals FENOMENOLOGI APLIKASI TIKTOK BAGI USAHA ONLINE MARICA FARMS

Kinesik ◽  
2021 ◽  
Vol 8 (2) ◽  
pp. 128-136
Author(s):  
Asia Khairunnisa Luthan ◽  
Zahira Xenia Asmoro Putri
Keyword(s):  
Phenomenological Approach ◽  
Animal Sacrifice ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The World ◽  
Technological Developments ◽  
Online Business ◽  
Widespread Phenomenon ◽  
Business Data ◽  
Depth Interviews

The TikTok phenomenon has become a widespread phenomenon throughout the world. The TikTok application is now a trend as well as evidence of technological developments that help humans carry out their activities. Not only as a medium for self-existence but also used by online business actors, one of which is Marica Farms. This study aims to describe the phenomenology of the TikTok application for Marica Farms' online business. Marica Farms is an online animal sacrifice business that uses the TikTok application to help market its products. Using a phenomenological approach, the researcher finds out the meaning of the TikTok application for Marica Farms' online business. Equipped with Uses and Gratification Theory which helps researchers in analyzing the phenomenon of the TikTok application for Marica Farms online business. Data were collected using in-depth interviews with the owners of Marica Farms. The results of this study are the phenomenology of the TikTok application for Marica Farms' online business, namely as a medium that makes it easier for online businesses to have things out of the box, reach a broad market and help increase knowledge and awareness of Marica Farms' online business. The content provided by TikTok Marica Farms has also been adapted to the needs of its audience, such as information and entertainment needs so that the audience feels satisfied.

scholarly journals Dakwah Bil Hal: Empowering Muslim Economy in Garut

2020 ◽  
Vol 14 (1) ◽  
pp. 125-144
Author(s):  
Ace Toyib Bahtiar ◽  
Bahri Ghazali ◽  
Yunan Yusuf Nasution ◽  
Shonhaji Shonhaji ◽  
Fitri Yanti
Keyword(s):  
Focus Group ◽  
Human Resources ◽  
Group Discussion ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The World ◽  
Depth Interviews

The problems that occur to Muslims in the world including Indonesia are somewhat complex. Muslims are still in a circle of poverty. At the same time there is a gap between the lives of elite, Muslim leaders and the fate of most Muslims. This research was conducted to find out how important the role of dakwah bil hal (preaching by action) compared to oral preaching by preachers, preachers in Indonesia. This study uses descriptive qualitative methods that collect data by observation, in-depth interviews and focus group discussions (FGD). From the research conducted, it was found that dakwah bil hal must be done in a balanced manner and in tandem with oral preaching, does not need to be dichotomized between the two. Both methods of da'wah must go hand in hand. Dakwah bil hal the case especially in the economic field increases the ability and independence of Muslims. Henceforth will increase the human resources of Muslims, away from backwardness. This has relevance to the theory of uses and gratification theory proposed by Elihu Katz, Jay G. Blumler and Michael Gurevitch. More serious and systematic efforts are needed by Muslim leaders, Muslim organizations in carrying out preaching activities. So that there is no gap between the lives of Muslim leaders, administrators of Islamic organizations and Muslims generallyPersoalan yang terjadi pada kaum muslim di dunia termasuk Indonesia terbilang komplek. Kaum muslim masih berada di dalam lingkaran kemiskinan. Pada saat yang sama ada jarak antara kehidupan elit, tokoh muslim dengan nasib sebagian besar kaum muslim. Penelitian ini dilakukan untuk mengetahui seberapa penting peran dakwah bil hal dibandingkan dengan dakwah bil lisan oleh para dai, pelaku dakwah di Indonesia. Penelitian ini menggunakan metode kualitatif deskriptif yang mengumpulkan data dengan observasi, wawancara mendalam dan focus group discussion (FGD). Dari penelitian yang dilakukan, ditemukan bahwa dakwah bil hal harus dilakukan secara seimbang dan beriringan dengan dakwah bil lisan, tidak perlu didikotomikan antara keduanya. Kedua metode dakwah tersebut harus seiring sejalan. Dakwah bil hal khususnya di bidang ekonomi meningkatkan kemampuan dan kemandirian kaum muslim. Untuk selanjutnya akan meningkatkan sumber daya manusia kaum muslim, menjauh dari ketertinggalan. Hal ini memiliki relevansi dengan teori penggunaan dan kepuasan (uses and gratification theory) yang dikemukakan oleh Elihu Katz, Jay G. Blumler dan Michael Gurevitch. Diperlukan upaya lebih serius dan sistematis yang dilakukan oleh tokoh muslim, organisasi muslim di dalam melakukan kegiatan dakwah bil hal. Sehingga tidak ada jurang (gap) antara kehidupan tokoh muslim, pengurus organisasi Islam dengan kaum muslim secara umum.

scholarly journals Could coronavirus 2019-infected disease patients get cope with the treatment?: A qualitative study

2021 ◽  
Vol 10 (4) ◽  
pp. 880
Author(s):  
Fery AM Mendrofa ◽  
Umi Hani ◽  
Yuni Nurhidayat
Keyword(s):  
Data Collection ◽  
Qualitative Study ◽  
Coping Strategies ◽  
Phenomenological Approach ◽  
Cross Infection ◽  
Psychological Aspect ◽  
Future Research ◽  
The World ◽  
Novel Coronavirus ◽  
Depth Interviews

A pandemic of a novel coronavirus-infected disease is currently ongoing in the world. Most patients have to be isolated due to the treatments. This study aimed to make sense of how patients with coronavirus-infected disease understand and experience infectious isolation. The research used a qualitative design with a phenomenological approach. Data collection was conducted with in-depth interviews of nine patients with coronavirus disease-2019 (COVID-19) confirmed who had been in the isolation room. The analysis was conducted on interview transcripts by organizing keywords found into categories, sub-themes, and themes based on Colaizzi's approach. The results indicated that the participants experienced fright due to the isolation and attempted to integrate their isolation experiences. Isolation highlighted a sense of threat posed by cross-infection, a threat that participants experienced as originating from others and from themselves to others. Participants described feeling changes experienced after several days of treatment. Participants reported various symptoms of the disease and received careful care while in isolation. They still communicate with family. Isolated patients are able to deal with the treatment by improving their coping strategies. Participants reported the most support from their families, even from a distance. Future research could explore experiences of isolation from family and staff perspectives and identify the psychological aspect in caring for the COVID-19 patients.

Internet of Things in Online Business

2021 ◽  
pp. 154-168
Author(s):  
Ree Chan Ho
Keyword(s):  
Internet Of Things ◽  
Business Performance ◽  
Emerging Technology ◽  
Advanced Technology ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Iot Applications ◽  
Business Ecosystem ◽  
Customer Acceptance ◽  
Online Business

Online business, just like other industries, has adopted advanced technology for business performance. Hence, the technology of internet of things (IoT) has been implemented in recent years. IoT acts as a business ecosystem by interconnecting all physical objects and systems to execute tasks efficiently. However, the extent to which customers understand and appreciated this emerging technology is understudied. The purpose of this chapter is therefore to understand the customer acceptance as well as the gratification gained and sought by them via the use of IoT technology. Based on the uses and gratification theory, this study focused on the antecedents in shaping the attitude of online consumers towards IoT applications. Furthermore, it also addresses the willingness of consumers in becoming more knowledgeable of product with the support of IoT technology.

scholarly journals Digital Marketing Strategies To Increase Online Business Sales Through Social Media

2021 ◽  
Vol 1 (2) ◽  
pp. 31-37
Author(s):  
Niko Garuda Adiyono ◽  
Tantri Yanuar Rahmat ◽  
Rina Anindita
Keyword(s):  
Social Media ◽  
New Media ◽  
Marketing Strategies ◽  
Digital Content ◽  
The Internet ◽  
The World ◽  
Golden Opportunity ◽  
Internet Information ◽  
Technological Developments ◽  
Online Business

Technological developments have brought new media related to the internet. The internet is currently a necessity for many people around the world because with the internet, information can be conveyed quickly and easily. In the world of business is also entered by the internet. The internet creates something new, one way of marketing product. A businessman finds the latest marketing strategy by creating digital content for the products they offer and they will distribute it on social media so that more people and potential consumers will see and know about the product. Social Media is an application that provides video making features along with very interesting and easy to use effect features. That way, not a few online business people take advantage of the golden opportunity to use the application. Social Media as a platform to develop their business a through digital content.

scholarly journals Motivasi Milenial Menonton Layanan Streaming

2021 ◽  
Vol 10 (1) ◽  
pp. 77-100
Author(s):  
Joseph Edwin ◽  
Irwansyah Irwansyah
Keyword(s):  
Grounded Theory ◽  
New Media ◽  
Video On Demand ◽  
Future Research ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
On Demand ◽  
Audiovisual Quality ◽  
Media Research ◽  
Depth Interviews

Ponsel cerdas semakin banyak digunakan untuk menonton subscription video-on-demand. Tingkat adopsi aktivitas ini pun sangat tinggi di kalangan kaum milenial di Indonesia. Ini memunculkan pertanyaan mengapa khalayak semakin terbiasa menonton SVOD di ponsel cerdas meski memiliki keterbatasan audiovisual dibandingkan televisi, laptop atau komputer. Penelitian ini bertujuan melihat apa kebutuhan-kebutuhan spesifik yang terpenuhi ketika khalayak mengonsumsi konten subscription video-on-demand (SVOD) melalui ponsel cerdas. Berlandaskan teori uses and gratifications, penelitian menggunakan pendekatan kualitatif dan strategi grounded theory. Berdasarkan wawancara dengan enam informan, ditemukan bahwa khalayak memiliki tipologi kebutuhan yakni informasi, mengisi waktu, pengalaman terkustomisasi dan media displacement. Muncul tipologi yang mengalami ekspansi yakni hiburan hedonistik/eudaimonik, pindah waktu/tempat, kenyamanan/relaksasi, dan pengalihan/pengalaman imersif. Sementara muncul tipologi yang belum ditemukan dalam penelitian sebelumnya, yaitu menonton maraton. Direkomendasikan untuk mengoperasionaliasikan tipologi-tipologi yang ditemukan secara kuantittif untuk penelitian selanjutnya. Smartphones are increasingly used to access videos, including subscription video-on-demand services. This is especially true among millennials, who are the primary adopters. This raises the question of why millennials watch SVOD through their smartphones when other wide-screened devices offer better audiovisual quality. This research aims to reveal the motivations satisfied by using uses and gratification theory through qualitative approach and grounded theory strategy.  Based on in-depth interviews of six informants, we found classical UG typologies, namely Information and Passing Time, and typologies recurring in new media research, which are customized experienced and media displacement. The study also produced expanded typologies, including hedonistic/eudaimonic entertainment, time/place-shifting, comfort/relaxation, and diversion/immersive experience. Lastly, binge-watching was discovered to be an emergent typology. As this research analyzes data from one informant, the results cannot be generalized. Operationalizing these typologies by using a quantitative approach is recommended for future research.

scholarly journals On the Psychology of TikTok Use: A First Glimpse From Empirical Findings

2021 ◽  
Vol 9 ◽  
Author(s):  
Christian Montag ◽  
Haibo Yang ◽  
Jon D. Elhai
Keyword(s):  
Behavioral Effects ◽  
Empirical Literature ◽  
User Characteristics ◽  
Comprehensive Overview ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The World ◽  
Research Questions ◽  
The Many ◽  
Media Applications

TikTok (in Chinese: DouYin; formerly known as musical.ly) currently represents one of the most successful Chinese social media applications in the world. Since its founding in September 2016, TikTok has seen widespread distribution, in particular, attracting young users to engage in viewing, creating, and commenting on “LipSync-Videos” on the app. Despite its success in terms of user numbers, psychological studies aiming at an understanding of TikTok use are scarce. This narrative review provides a comprehensive overview on the small empirical literature available thus far. In particular, insights from uses and gratification theory in the realm of TikTok are highlighted, and we also discuss aspects of the TikTok platform design. Given the many unexplored research questions related to TikTok use, it is high time to strengthen research efforts to better understand TikTok use and whether certain aspects of its use result in detrimental behavioral effects. In light of user characteristics of the TikTok platform, this research is highly relevant because TikTok users are often adolescents and therefore from a group of potentially vulnerable individuals.

scholarly journals The Use of Social Media in Searching for Information about Papua

2020 ◽  
Vol 12 (2) ◽  
pp. 122
Author(s):  
Panji Dwi Ashrianto ◽  
Senja Yustitia
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Political Issues ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Or Groups ◽  
The Media ◽  
Use Of Social Media ◽  
State Defense ◽  
Depth Interviews

<p><em>The use of social media in searching for information relating to political issues has become immensely crucial since in those domains the information appearing is often biased and dominated by certain parties or groups. One of the political information that has frequently emerged in Indonesia is about Papua. The significance of this research because Papua is a crucial problem in Indonesian history, and its conversation has continued, especially in social media. This study intends to examine the use of social media in searching for information about Papua. That is a novelty of research because no one has examined Papua in terms of the use of social media. The Uses and Gratification Theory is used in the study with a mixed method approach as both quantitative and qualitative data were concurrently utilized. Quantitative data obtained from a questionnaire distributed to 100 UPN "Veteran" Yogyakarta students. UPN was selected because they are a state defense campus and provide state defense material to students. While qualitative data from in-depth interviews with some sources. In conclusion, social media cannot be used as the only media for seeking information about Papua. Audiences actively choose the media based on their motivation, experience, and satisfaction.</em></p>

Motif Menonton Vlog "Keluarga Beti" Channel Youtube Arif Muhammad

2020 ◽  
Vol 8 (2) ◽  
pp. 67-72 ◽  
Author(s):  
Didik Hariyanto ◽  
Aninda Pinasti Putri Mariyanto
Keyword(s):  
Social Interaction ◽  
Personal Identity ◽  
High Power ◽  
Research Subject ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Identity Motives ◽  
Depth Interviews

This study aims to determine the motives of vlog audience "beti family". This study uses in-depth interviews, and documentation. Measurement of motifs in this study uses McQuail's motive theory, namely: information motives, personal identity motives, social interaction motives, and entertainment motives. The Uses and Gratification Theory assumes that media is not all powerful, which has a high power, that is to its users. Media users have the choice of consuming media to satisfy their needs. The "Beti Family" vlog Arif Muhammad's youtube channel is the research subject chosen by the researcher. This is because one of the drama vlogs on YouTube is the most popular community and is often included in YouTube's tranding column. The results that can be dominant in the motives of social interaction and entertainment motives. The informant's answer about the motives of social interaction because it allows the informant to interact with each other and get new conversations about the uniqueness contained in this vlog. And for answers about entertainment motives because they want to get entertainment and want to get rid of boredom.

Community and Capital: Experiences of Women Game Streamers in Southeast Asia

2021 ◽  
Vol 4 (3) ◽  
pp. 1-22
Author(s):  
Katrina Paola B. Alvarez ◽  
Vivian Hsueh Hua Chen
Keyword(s):  
Southeast Asia ◽  
Phenomenological Approach ◽  
The World ◽  
Audience Connection ◽  
Experiences Of Women ◽  
Depth Interviews

This study explores how women game live streamers in Southeast Asia make sense of their experiences as performers and gamers on streaming platforms dominated by Western products and performers. We conducted 13 in-depth interviews guided by an interpretive phenomenological approach to understand their experiences. Women streamers strive to develop audience communities and gain acceptance in the larger gaming community, in part by successfully displaying their own gaming capital. However, they face challenges regarding audience connection and maintenance, presenting their own femininity amid stereotypes and misogyny, and the influence of their respective cultures on their success as performers. We discuss directions of study that further explore gaming and streaming as a form of cultural labor in Asia and the world.

scholarly journals Social Media Use by the Rohingya Refugees in Bangladesh: A Uses and Gratification Approach

2019 ◽  
Vol 8 (1) ◽  
pp. 1
Author(s):  
Tania Nachrin
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
Refugee Crisis ◽  
Uses And Gratifications Theory ◽  
Income Source ◽  
Personal Story ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Foreign Government ◽  
The World

The refugee crisis is one of the greatest problems in the world right now. Countries from both developed and developing parts of the world have faced this crisis for many years. Usually, refugees lost their home-relatives, income source and all meaningful aspects of life. Living in another country with the help of the foreign government and NGOs, the refugees spend a challenging time under many difficulties. This study concentrates on social media uses of the Rohingya refugees in Bangladesh under the light of uses and gratification theory. The purposive sampling technique used to collect the data. This study focuses on what are the main reasons for using social media, attitude toward social media, and lastingness on social media by the Rohingya refugees. Data has been collected from 37 Rohingya refugees ranging in age of 19 to 32 years, gendering both male and female. Results indicate that Facebook is the most preferred social media. The majority of them (37.8%) are using social media for one to two years, (43.2%) of them are most active on social media at 7-8 PM and spend four to five hours each day. 62.2% of the respondents have only one social media account. The majority (32.4%) of the Rohingya refugees are using social media for getting the latest news update, sharing an opinion (29.7%), communicating with family and friends (24.3%). 70.3% of respondents think social media is a positive thing, their favorite topics to see on social media are a personal story (51.4%), and political facts (32.4%).  Finally, findings support that many paradigms of uses and gratifications theory are met by the Rohingya social media users.

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