Dualisme Dampak Pemanfaatan Media Sosial Tiktok dalam Humas Pemerintah

Era digital telah mengubah praktik kehumasan pemerintah menjadi humas digital. Berbagai informasi dan pesan formal resmi dari pemerintah kini dapat dikemas dengan cara yang lebih ringan dan menarik melalui berbagai platform media baru, salah satunya melalui media sosial seperti TikTok. Penelitian ini bertujuan untuk menganalisis dampak dari pemanfaatan TikTok dalam menyosialisasikan konten-konten serius yang dilakukan oleh humas pemerintah di Indonesia, khususnya oleh Kementerian Koordinator Bidang Kemaritiman dan Investasi lewat akun TikTok @kemenkomarves, dengan menggunakan metode observasi sekunder dan tinjauan literatur. Studi ini ingin menganalisis lebih jauh mengenai pemanfaatan TikTok dalam menyebarkan konten- konten serius yang dilakukan oleh humas Kemenko Marves. Hasil dari penelitian ini menunjukkan adanya dualisme dampak yang ditimbulkan TikTok dalam melakukan penyebaran konten humas Kemenko Marves. Meskipun penyebaran informasi melalui TikTok berpotensi dapat mereduksi esensi asli pesan, namun hal ini juga sekaligus menjadikan informasi tersebut menjadi dekat dan mudah dimengerti oleh masyarakat. Untuk itu, dibutuhkan adaptasi teknologi dan strategi humas digital yang tepat agar humas pemerintah dapat menciptakan konten-konten digital yang menarik dan diminati oleh masyarakat luas. The digital era has changed government public relations practices into digital public relations. Several official information and messages from the government could be formed in a lighter and more attractive way through various new media platforms; one of them is through social media like TikTok. This study aims to analyze the impact of TikTok in disseminating serious content carried out by government public relations in Indonesia, especially by the Coordinating Ministry for Maritime Affairs and Investment through @kemenkomarves TikTok account, using secondary observation and literature review methods. This study is intended to analyse further the use of TikTok in disseminating serious content carried out by public relations of Kemenko Marves. The results of this study indicate the dualism of the impact caused by TikTok in transmitting Kemenko Marves public relations content. Although the dissemination of information through TikTok can reduce the original essence of the message, it also makes the information closer and easy to understand for the public. For this reason, appropriate technology adaptation and digital public relations strategies are needed to make the government public relations create digital content that is attractive for society.

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The impact of the new media on public relations in the public administration in Kurdistan Region

Journal of Raparin University ◽

10.26750/vol(7).no(1).paper16 ◽

2019 ◽

Vol 7 (1) ◽

pp. 268-288

Author(s):

Dlan Ismail Mawlud ◽

Hoshyar Mozafar Ali

Keyword(s):

Information Technology ◽

New Media ◽

Public Relations ◽

Public Administration ◽

Management System ◽

Theoretical Research ◽

Kurdistan Region ◽

The Public ◽

Government Institutions ◽

The Impact

The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them

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THE ROLE OF INSTAGRAM AS AN INFORMATION DELIVERANCE TO THE CITIZEN BY THE PUBLIC RELATIONS OF SALATIGA CITY GOVERNMENT

Expose Jurnal Ilmu Komunikasi ◽

10.33021/exp.v2i2.610 ◽

2019 ◽

Vol 2 (2) ◽

pp. 111

Author(s):

Silvia Widya Kusumaningtyas ◽

Zon Vanel

Keyword(s):

Social Media ◽

Public Relations ◽

Active Role ◽

City Government ◽

Online Information ◽

The Public ◽

Information Media ◽

Government Public Relations ◽

The Government

Social media is one type of new media that facilitates the process of communication among human. Social media makes it easy for users to communicate and share information in a wider range. At present, not only people use Instagram, but the government also needs to keep up with the time to participate in using Instagram as an online information media. Public Relations of the Salatiga Government is one of the public relations departments that uses Instagram as an online information media to provide information needed by the community. This research aimed to find out how the content of the information was and how the role of instagram was as an information deliverance to the citizen by the public relations of Salatiga. Through qualitative methods research, data is collected by means of interviews and observations. The results showed that the Salatiga Government Public Relations Instagram account had a role to increase brand awareness, connect many people and as a source of information/ business promotion.Public Relations of the Salatiga Government considers that Instagram plays an active role in conveying information to the public. This is seen from the many positive responses received by the Salatiga City Government Public Relations during managing Instagram as a modern information deliverance.

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Strategi Government Public Relations Pusat Penerangan TNI dalam Mempertahankan Reputasi Lembaga TNI

Jurnal Komunikasi Global ◽

10.24815/jkg.v7i2.11979 ◽

2019 ◽

Vol 7 (2) ◽

pp. 205-216

Author(s):

Rifqi Muflih ◽

Dany Dany

Keyword(s):

Public Relations ◽

Participant Observation ◽

Armed Forces ◽

The Public ◽

Qualitative Descriptive ◽

Government Public Relations ◽

The Government ◽

Descriptive Method ◽

Public Relations Strategy

Public Relations of Headquarters of the Indonesian Armed Forces (TNI Headquarters) must work with the Government Public Relations strategy to maintain a reputation by maintaining credibility, trustworthiness, reliability, and responsibility in delivering positive news to the internal and external public. This study aims to see how the government public relations strategy of the Indonesian National Armed Forces Information Center (Puspen TNI) maintained the reputation of the TNI institution. The method used in this study is a qualitative descriptive method by interviewing the Head of Puspen TNI, non-participant observation, and documentation. The results showed that Puspen TNI in maintaining the reputation of the TNI, first, maintained credibility by measuring the objectivity and quality of the news. Second, it proclaimed information about TNI and the contribution of the TNI to the nation-state to the public through mass media and social media. Third, it disseminated the news according to the facts. Forth, it reported the performance of the TNI to the external and internal public regarding responsibility to the state and nation professionally and proportionally by providing information delivered directly through the TNI website, Facebook, Twitter, Instagram, YouTube and TV public relations TNI Streaming produced by Puspen TNI. It also maintained good relations between external media and editor in chief and journalists of print, electronic and online media.

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PERANAN HUMAS PEMERINTAH KOTA SURABAYA DALAM PENGELOLAAN MEDIA RELATIONS SEBAGAI SARANA KOMUNIKASI KEPADA PUBLIK

REPRESENTAMEN ◽

10.30996/.v3i02.1412 ◽

2018 ◽

Vol 3 (02) ◽

Author(s):

Siti Fatimah ◽

Noorshanti Sumarah ◽

Hamim Hamim

Keyword(s):

Public Relations ◽

Public Information ◽

City Government ◽

Media Relations ◽

The Public ◽

Communication Activity ◽

The Media ◽

Government Public Relations ◽

Information Channels ◽

The Government

This research is motivated by the role of public relations in the Surabaya City Governmentmedia relations activities as a means of communication with the public. Part of Surabaya citygovernment public relations in the field of information has a duty as a bridge of communication andinformation between the Government of the city of Surabaya with the community. This study aims todescribe the communication activities conducted by the Government public relations city of Surabayain superior Service and information embodies quality, improve information channels and aspiration.The theory is the theory of communication and public information Model theory Harold Lasswell.Research methods used in this research was qualitative research with type a descriptive. Thetechnique of collecting data through observation, in-depth interviews and documentation. Researchresults find communication activity conducted in Surabaya city government public relation Activitiesthe management of Media Relations as a means of communication to the public using a one-waycommunication, where is Surabaya city government public relations role as journalists indisseminating information to the public, and controls the news or information to mass media.In application of Surabaya City Government Public Relations are already maximizing the duties andfunctions of Public Relations Surabaya City Government in achieving and maintaining excellentservice and quality information, and to improve information channels and public aspirations, andmaintain harmonious relations with the media and the public.

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OPTIMALISASI FUNGSI HUMAS PEMERINTAH THE OPTIMIZATION OF GOVERNMENT PUBLIC RELATIONS FUNCTION

EDUTECH ◽

10.17509/edutech.v13i1.3223 ◽

2014 ◽

Vol 13 (1) ◽

pp. 78

Author(s):

Anwar Sani

Keyword(s):

Public Relations ◽

Public Diplomacy ◽

Good Governance ◽

Symbolic Interaction ◽

Research Question ◽

Public Information ◽

Public Affairs ◽

The Public ◽

Government Public Relations ◽

The Government

Abstract, world democratization forces many organizations including the government in this case, of all types in many regions of the world, to consider giving more attention to the government public relations activities. The role will include contributing to good governance and respect for human rights. That would mean public relations in Indonesia, as elsewhere in Asia, will be involved in the development of public diplomacy. Aware of the problems as well as the demands of optimization and revitalization of the role of public relations in the era of reform, democratization and transparency of public information, Indonesian Ministry of Home Affairs issued the Regulation of the Minister of the Home Affairs (Permendagri ) No. 13 of 2011, in which it sets the Implementation Guidelines for PR Tasks in the milieu of Ministry of Home Affairs and Local Government. The regulation represents the desire of the Ministry of Home Affairs to fix the government's role and functions of public relations in its internal milieu. The research question of this study concerns how the understanding of the public relations officer in the Ministry of Home Affairs of the Permendagri 13/2011 and how the implementation of Permendagri 13/2011 by public relations officials of Ministry of Home Affairs. The method used was qualitative method using the theory of social constructs of reality and symbolic interaction. The results showed that public relations officials in the Ministry of Home Affairs understood that the regulation was to improve the professionalism of Public Relations of the Ministry of Internal Affairs and as an effort to encourage the active participation of the public. While the background history of the regulation discovered in the implementation, there were efforts to socialize the regulation; its impacts, constraints and solutions related to its implementation and other four main public relations activities of the Ministry of Home Affairs which include public information services, public affairs, content analysis of media and crisis management.Key words : government public relations, Regulation of the Minister of the Home Affairs 13/2011Abstrak, demokratisasi dunia memaksa organisasi, termasuk juga pemerintah dalam hal ini, dari semua jenis di banyak wilayah di dunia untuk mempertimbangkan memberikan perhatian lebih pada aktivitas kehumasan pemerintah. Peran yang akan mencakup kontribusi bagi pemerintahan yang baik dan menghormati hak asasi manusia. Itu akan berarti hubungan masyarakat di Indonesia, seperti di tempat lain di Asia, akan terlibat dalam upaya pengembangan diplomasi publik.Sadar akan persoalan sekaligus tuntutan optimalisasi serta revitalisasi peran humas pemerintah di era reformasi, demokratisasi dan transparansi informasi publik, Kementerian Dalam Negeri Indonesia (Kemendagri) mengeluarkan Peraturan Menteri Dalam Negeri (Permendagri) Nomor 13 tahun 2011, yang di dalamnya mengatur Pedoman Pelaksanaan Tugas Kehumasan di Lingkungan Kementerian Dalam Negeri dan Pemerintah Daerah. Permendagri 13/2011 merepresentasikan keinginan Kementerian Dalam NegePertanyaan penelitian ini adalah bagaimana pemahaman para pejabat kehumasan di lingkungan Kemendagri terhadap Permendagri No.13 Tahun 2011 dan bagaimana implementasi Permendagri No.13 Tahun 2011 oleh pejabat kehumasan Kemendagri.Metode penelitian yang digunakan adalah metode kualitatif dengan menggunakan teori kostruksi sosial atas realitas dan interaksi simbolik.Hasil penelitian menunjukkan bahwa pejabat humas Kemendagri memahami Permendagri 13/2011 sebagai regulasi yang mendorong Humas Kemendagri untuk meningkatkan profesionalismenya dan merupakan upaya untuk mendorong partisipasi aktif publik. Sementara dalam implementasi Permendagri 13/2011 ditemukan beberapa latar belakang lahirnya Permendagri 13/2011, terdapat upaya sosialisasi Permendagri 13/2011, dampak, kendala serta solusi terkait implementasi Permendagri 13/2011 dan 4 aktivitas kehumasan utama Kemendagri yaitu layanan public information, public affairs, analisis isi media dan manajemen krisis.Kata Kunci : government public relations, humas pemerintahan, indonesia, permendagri 13/2011

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Re-Defining Polyphony in Media Text for Public Relations Discursive Practices in Organization

European Journal of Social Sciences Education and Research ◽

10.26417/ejser.v11i1.p125-125 ◽

2017 ◽

Vol 11 (1) ◽

pp. 125

Author(s):

Ana-Maria Teodorescu

Keyword(s):

Social Media ◽

New Media ◽

Public Relations ◽

The Self ◽

Self Concept ◽

Media Relations ◽

Discursive Practices ◽

The Public ◽

The Social ◽

The Impact

The research explores the new media tools manifested in communication and public relations discursive practices in organization, marked by Bahtinian polyphony in media relations texts. The study of organization theory can be defined, analyzed and evaluated as dialogic organization constructed in and by dialogues as discursive practices [Hatch 2006, Grunig, 2002, Castells 2011]. Redefining polyphony consists in analyzing the original definition as “one self - concept is formed part from the social relationship we have with others and from others’ responses to what we say and do…….Because the self is constructed out of our need to balance on our own needs with those of others, the self is necessarily dialogic or make in concert with others”.[Bahtin, 1981] But having the keys for reading the self – concept as the social identity of an organization, the social relationships with others, namely the public(s) as groups of interests validated in the public sphere, and the roles and relations starting from the organization to and from the public(s). Thus evaluating the main levels offered by the framework in organization, the current research has identified: the intentional level created in the communicative contract by the organization in the context the new media have been used; the impact upon the public(s) - audience and/or communities throughout the means of new media and social media, analyzing their posts, comments; the rules of structuring the sequential configuration of the messages in media text as dialog, trilog or polilog in the polyphony of discursive media relations practices in organization’s site, blog, social media units-Facebook, Twitter, You Tube.

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JARINGAN KOMUNIKASI DALAM PENGELOLAAN DAN PENYEDIAAN INFORMASI PUBLIK (Studi Komunikasi Humas Pemerintah dan Satuan Kerja Perangkat Daerah Di Kota Solok)

Profesional: Jurnal Komunikasi dan Administrasi Publik ◽

10.37676/professional.v5i2.964 ◽

2018 ◽

Vol 5 (2) ◽

pp. 34-44

Author(s):

Jhoni Trisno

Keyword(s):

Communication Network ◽

Public Relations ◽

Public Information ◽

Network Connectivity ◽

Internal Communication ◽

City Government ◽

The Public ◽

Government Public Relations ◽

The Government ◽

Regional Work

This study was conducted to describe the communication network in the management and provision of public information in Government Public Relations and Regional Work Unit (SKPD) in Solok City. The description of the communication network was obtained using descriptive qualitative research methods with data collection techniques of interview, observation and documentation. The communication network observed revolves around the functions of the communication network, connectivity, communication network typology, and separator of Solok City Public Relations Division and other Regional Work Units (SKPD). The results of the study illustrate that; 1) The function of the Government Public Relations communication network with other SKPD in the City of Solok as a technical person in charge of being able to manage the organization's internal communication. The Public Relations Department has provided information technology in the form of an application system in the form of integrated internet in each organizational unit, 2) Connectivity of the Public Relations Section of Solok City Regional Secretariat and other SKPD have strong and close connections because they use informal communication that prioritizes interpersonal closeness, the Public Relations and other SKPD departments in Solok City Government are running decentralized, 4) In the communication network of the Solok City Regional Secretariat and other SKPD, each member of each agency can communicate with each other, either directly or using media, such as telephones.

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Literasi Media Sosial Humas Pemerintah Daerah

INFORMASI ◽

10.21831/informasi.v47i2.17235 ◽

2017 ◽

Vol 47 (2) ◽

pp. 271

Author(s):

Novian Anata Putra

Keyword(s):

Social Media ◽

New Media ◽

Public Relations ◽

Media Literacy ◽

Local Governments ◽

Government Public Relations ◽

The Government ◽

Research Analysis ◽

Yogyakarta City

Nowadays, the government is trying to fight against hoax. One of them, PresidentJoko Widodo instructed to improve the function of government public relations andinformation managers to ward off hoaxes spread quickly in social media. However, itwill work if government public relations officers have adequate social media literacyskills. Social media literacy is considered the basis for understanding the characteristicsof new media. The aim of this research is to examine the level of social meda literacyamong local government public relations at present. Quantitative approach with surveymethod will be used in this research. The study was conducted in eight local governmentsthat have held anti-hoax declarations. The eight local governments are: Semarangregency, Semarang city, Wonosobo regency, Solo city, Banyumas regency, Bloraregency, Yogyakarta city and Province of Bali. Based on the research analysis, it can beconcluded that the managers of social media public relations of local governments whohave held anti-hoax declaration are already have enough social media literacy. The localgovernment needs to increase knowledge and skills that are technical about new mediaand social media in order to optimize the function and the role of local governmentpublic relations in the effort to ward off hoaxes. While the hardest part of social medialiteracy, which always involves the criticality literacy media, most of local governmentpublic relations have already master it. Pemeritah saat ini berusaha melawan berita-berita hoax. Salah satunya, Presiden Joko Widodo menginstruksikan untuk meningkatkan fungsi humas pemerintah dan pengelola informasi untuk menangkal hoax yang tersebar cepat di media sosial. Namun, hal itu akan berhasil jika para petugas humas pemerintah mempunyai kecakapan literasi media sosial yang memadai. Literasi media sosial dianggap sebagai dasar memahami karakteristik media baru. Penelitian ini akan melihat sejauh mana tingkat literasi media sosial di kalangan humas pemerintah daerah saat ini. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Penelitian dilakukan di delapan pemerintah daerah yang telah menggelar deklarasi anti hoax, yakni Kota Semarang, Kabupaten Semarang, Kabupaten Wonosobo, Kota Solo, Kabupaten Banyumas, Kabupaten Blora, Kota Yogyakarta, dan Provinsi Bali. Dengan tidak adanya nilai rendah, maka dapat disimpulkan bahwa para pengelola media sosial humas pemerintah daerah yang telah menggelar deklarasi anti hoax telah memiliki literasi media sosial yang cukup. Untuk mengoptimalkan fungsi dan peran humas pemerintah daerah dalam usaha menangkal hoax hanya perlu meningkatkan pengetahuan dan ketrampilan yang sifatnya teknis tentang media baru dan media sosial. Sedangkan bagian tersulit dari literasi media sosial, yaitu selalu melibatkan tingkat kekritisan para pegawai humas pemerintah daerah dalam aktifitas media sosial, telah banyak yang menguasainya.

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Dampak Konvergensi Media Terhadap Pola Menonton Televisi Indonesia di Era Digital

Jurnal Kajian Media ◽

10.25139/jkm.v5i1.3637 ◽

2021 ◽

Vol 5 (1) ◽

Author(s):

Muhammad Zamroni

Keyword(s):

New Media ◽

Digital Media ◽

Media Convergence ◽

Digital Information ◽

Television Programs ◽

The Public ◽

Digital Era ◽

Electronic Access ◽

The Impact ◽

Television Characters

The present digital era is marked by the emergence of computer technology and other technologies that support electronic access to information. Various digital media that are connected to each other form a new media that is more compatible, easily and quickly accessed, which is then called media convergence. During its development, this has led to various changes in the mass media on how information is presented to the public. In this regard, the television media is no exception, which has undergone several changes due to media convergence. YouTube is a platform that is considered to be one of the most compatible forms of media convergence with television characters. This research focuses on how audiences or television viewers enjoy Indonesian television programs on the YouTube platform, which is analyzed from the number of viewers to see the viewing patterns and measure the impact of media convergence on television. The results of this study can provide an up-to-date picture of how Indonesians watch television and what steps have been taken by television stations in dealing with these impacts. Keywords: media convergence, television, YouTube, digital, information.

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Prinsip Kearifan Lokal dalam Pengembangan Strategi Kehumasan pada Pemerintah Daerah Kabupaten Bandung

Communicatus: Jurnal Ilmu komunikasi ◽

10.15575/cjik.v4i2.10566 ◽

2020 ◽

Vol 4 (2) ◽

pp. 229-248

Author(s):

Betty Tresnawaty

Keyword(s):

Public Relations ◽

Local Knowledge ◽

Case Study Approach ◽

West Java ◽

Study Approach ◽

Positive Image ◽

The Government ◽

The Impact ◽

Public Relations Strategy

Public Relations of the Bandung Regency Government realizes that its area has a lot of potential for various local wisdom and has a heterogeneous society. This study aims to explore and analyze the values of local knowledge in developing public relations strategies in the government of Bandung Regency, West Java province. This study uses a constructivist interpretive (subjective) paradigm through a case study approach. The results showed that the Bandung Regency Government runs its government based on local wisdom. Bandung Regency Public Relations utilizes local insight and the region's potential to develop a public relations strategy to build and maintain a positive image of Bandung Regency. The impact of this research is expected to become a source of new scientific references in the development of public relations strategies in every region of Indonesia, which is very rich with various philosophies.Humas Pemerintah Kabupaten Bandung menyadari wilayahnya memiliki banyak potensi kearifan lokal yang beragam, serta memiliki masyarakatnya yang heterogen. Penelitian ini bertujuan menggali dan menganalisis nilai-nilai kearifan lokal dalam pengembangan strategi kehumasan di pemerintahan Kabupaten Bandung provinsi Jawa Barat. Penelitian ini menggunakan paradigma interpretif (subjektif) konstruktivis melalui pendekatan studi kasus. Hasil penelitian menunjukkan bahwa Pemerintah Kabupaten (Pemkab) Bandung menjalankan pemerintahannya berlandaskan pada kearifal lokal. Humas Pemkab Bandung memanfaatkan kearifan lokal dan potensi wilayahnya untuk mengembangkan strategi humas dalam membangun dan mempertahankan citra positif Kabupaten Bandung.Dampak penelitian ini diharapkan menjadi sumber rujukan ilmiah baru dalam pengembangan strategi kehumasan di setiap daerah Indonesia yang sangat kaya dengan beragam filosofi.

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