scholarly journals Dampak Konvergensi Media Terhadap Pola Menonton Televisi Indonesia di Era Digital

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Muhammad Zamroni

The present digital era is marked by the emergence of computer technology and other technologies that support electronic access to information. Various digital media that are connected to each other form a new media that is more compatible, easily and quickly accessed, which is then called media convergence. During its development, this has led to various changes in the mass media on how information is presented to the public. In this regard, the television media is no exception, which has undergone several changes due to media convergence. YouTube is a platform that is considered to be one of the most compatible forms of media convergence with television characters. This research focuses on how audiences or television viewers enjoy Indonesian television programs on the YouTube platform, which is analyzed from the number of viewers to see the viewing patterns and measure the impact of media convergence on television. The results of this study can provide an up-to-date picture of how Indonesians watch television and what steps have been taken by television stations in dealing with these impacts. Keywords: media convergence, television, YouTube, digital, information.

2020 ◽  
Vol 16 (1) ◽  
pp. 15-20
Author(s):  
Rizca Haqqu

New Era of Television in the Perspective of Media Convergence. The development of internet technology has led to changes and developments in the world of mass communication. Because of the internet, new media emerges. The emergence of new media is changing the way people get information through the media. Initially, people got information and news through conventional media, such as newspapers, radio, or television. To be able to continue competing as a source of information demanded by the public, television media also innovates by converging. Convergence is a combination of several types of media and is present in the form of a digital platform. This research is a library research that aims to find out media convergence conducted by television media, especially in changing platforms from conventional television to digital media. Media convergence enables professionals in the mass media field to deliver news and present information and entertainment using a variety of media. The government as the regulator is fully responsible for creating regulations that can protect all elements of society from the bad influence of the media. Regulation becomes a logical consequence of the game of cultural symbols displayed by convergent media. The goal is clear, which is to avoid a conflict of interests that makes one party harmed, especially the users or the public, for they usually become the victim of the implementation of a convergence. ABSTRAKPerkembangan teknologi internet telah menimbulkan perubahan dan perkembangan dalam dunia komunikasi massa. Karena internet, muncullah media baru atau new media. Kemunculan media baru tersebut mengubah cara masyarakat mendapatkan informasi melalui media. Awalnya, masyarakat mendapatkan informasi dan berita melalui media konvensional, seperti surat kabar, radio, atau televisi. Untuk dapat terus berkompetisi sebagai sumber informasi yang diminati masyarakat, media televisi pun melakukan inovasi dengan cara berkonvergensi. Konvergensi adalah penggabungan dari beberapa jenis media dan hadir dalam bentuk platform digital. Penelitian ini adalah penelitian library research yang bertujuan untuk mengetahui konvergensi media yang dilakukan oleh media televisi khususnya dalam mengubah platform dari konvensional ke media digital. Konvergensi media memungkinkan para profesional di bidang media massa untuk menyampaikan berita dan menghadirkan informasi dan hiburan, dengan menggunakan berbagai macam media. Pemerintah selaku regulator bertanggung jawab penuh menciptakan regulasi yang dapat melindungi segenap elemen masyarakat dari pengaruh buruk media. Regulasi menjadi konsekuensi logis dari permainan simbol budaya yang ditampilkan oleh media konvergen. Tujuannya jelas, yakni agar tidak terjadi tabrakan kepentingan yang menjadikan salah satu pihak menjadi dirugikan. Terutama bagi kalangan pengguna atau publik, pihak ini biasanya menjadi pihak yang paling sering menjadi korban dari implementasi konvergensi.


2021 ◽  
Vol 10 (2) ◽  
pp. 229-250
Author(s):  
Asti Prasetyawati

Era digital telah mengubah praktik kehumasan pemerintah menjadi humas digital. Berbagai informasi dan pesan formal resmi dari pemerintah kini dapat dikemas dengan cara yang lebih ringan dan menarik melalui berbagai platform media baru, salah satunya melalui media sosial seperti TikTok. Penelitian ini bertujuan untuk menganalisis dampak dari pemanfaatan TikTok dalam menyosialisasikan konten-konten serius yang dilakukan oleh humas pemerintah di Indonesia, khususnya oleh Kementerian Koordinator Bidang Kemaritiman dan Investasi lewat akun TikTok @kemenkomarves, dengan menggunakan metode observasi sekunder dan tinjauan literatur. Studi ini ingin menganalisis lebih jauh mengenai pemanfaatan TikTok dalam menyebarkan konten- konten serius yang dilakukan oleh humas Kemenko Marves. Hasil dari penelitian ini menunjukkan adanya dualisme dampak yang ditimbulkan TikTok dalam melakukan penyebaran konten humas Kemenko Marves. Meskipun penyebaran informasi melalui TikTok berpotensi dapat mereduksi esensi asli pesan, namun hal ini juga sekaligus menjadikan informasi tersebut menjadi dekat dan mudah dimengerti oleh masyarakat. Untuk itu, dibutuhkan adaptasi teknologi dan strategi humas digital yang tepat agar humas pemerintah dapat menciptakan konten-konten digital yang menarik dan diminati oleh masyarakat luas. The digital era has changed government public relations practices into digital public relations. Several official information and messages from the government could be formed in a lighter and more attractive way through various new media platforms; one of them is through social media like TikTok. This study aims to analyze the impact of TikTok in disseminating serious content carried out by government public relations in Indonesia, especially by the Coordinating Ministry for Maritime Affairs and Investment through @kemenkomarves TikTok account, using secondary observation and literature review methods. This study is intended to analyse further the use of TikTok in disseminating serious content carried out by public relations of Kemenko Marves. The results of this study indicate the dualism of the impact caused by TikTok in transmitting Kemenko Marves public relations content. Although the dissemination of information through TikTok can reduce the original essence of the message, it also makes the information closer and easy to understand for the public. For this reason, appropriate technology adaptation and digital public relations strategies are needed to make the government public relations create digital content that is attractive for society.


Koneksi ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 29
Author(s):  
Nadya Febylia ◽  
Gregorius Genep Sukendro

Along with the times, technology is something that we often encounter around us, including in the world of backpackers. In this digital era, backpakers are divided into two types, namely backpackers who use traveling applications and backpakers who don't. This study aims to determine the positive and negative impacts of digitizing communication on backpacker activists. The formulation of the problem is to determine the positive and negative impacts of new media on the backpacker community, therefore researchers will conduct research on the Jakarta backpacker community. Therefore, the researcher wanted to examine the impact resulting from the use of digital media on the backpacker community by using a qualitative descriptive method and using a phenomenological approach to find out firsthand the experiences of backpacker activists, the research location through zoom from their respective homes. From the results of the research that the researchers have done, the researcher can draw the conclusion that the use of technology in the backpaker world is more positive because the informants whom the researchers interviewed through zoom felt very helped by the current travel applications.Seiring dengan perkembangan zaman, teknologi merupakan sesuatu hal yang sering kita jumpai disekitar kita, termasuk kedalam dunia backpacker. Pada era digital seperti ini, para backpaker menjadi dua tipe yaitu backpacker yang menggunakan aplikasi traveling dan backpaker yang tidak menggunakan aplikasi. Penelitian ini bertujuan untuk mengetahui dampak positif dan dampak negatif dari digitalisasi komunikasi terhadap penggiat backpacker. Rumusan masalahnya adalah untuk mengetahui dampak positif dan dampak negatif dari media baru yang masuk ke dalam komunitas backpacker, oleh karena itu peneliti akan melakukan penelitian terhadap komunitas backpacker Jakarta. Maka dari itu peneliti ingin meneliti tentang dampak yang dihasilkan dari penggunaan media digital terhadap komunitas backpacker dengan menggunakan metode deskriptif kualitatif dan menggunakan pendekatan fenomenologi untuk mengetahui secara langsung pengalaman yang dilakukan oleh para penggiat backpacker, lokasi penelitian melalui zoom dari rumah masing-masing. Dari hasil penelitian yang telah peneliti lakukan, peneliti dapat menarik kesimpulan bahwa penggunaan teknologi pada dunia backpaker lebih mengarah postif karena dari informan yang peneliti wawancarai melalui zoom merasa sangat terbantu dengan aplikasi traveling yang ada saat ini.


2019 ◽  
Vol 7 (1) ◽  
pp. 268-288
Author(s):  
Dlan Ismail Mawlud ◽  
Hoshyar Mozafar Ali

The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jessie Nixon

Purpose This paper aims to demonstrate how teaching the discourse of critique, an integral part of the video production process, can be used to eliminate barriers for young people in gaining new media literacy skills helping more young people become producers rather than consumers of digital media. Design/methodology/approach This paper describes an instrumental qualitative case study (Stake, 2000) in two elective high school video production classrooms in the Midwestern region of the USA. The author conducted observations, video and audio recorded critique sessions, conducted semi-structured interviews and collected artifacts throughout production including storyboards, brainstorms and rough and final cuts of videos. Findings Throughout critique, young video producers used argumentation strategies to cocreate meaning, multiple methods of inquiry and questioning, critically evaluated feedback and synthesized their ideas and those of their peers to achieve their intended artistic vision. Young video producers used feedback in the following ways: incorporated feedback directly into their work, rejected and ignored feedback, or incorporated some element of the feedback in a way not originally intended. Originality/value This paper demonstrates how teaching the discourse of critique can be used to eliminate barriers for young people in gaining new media literacy skills. Educators can teach argumentation and inquiry strategies through using thinking guides that encourage active processing and through engaging near peer mentors. Classroom educators can integrate the arts-based practice of the pitch critique session to maximize the impact of peer-to-peer learning.


2021 ◽  
Vol 14 (1) ◽  
pp. 42-53
Author(s):  
Raditya Pratama Putra ◽  
Indri Rachmawati ◽  
Yuristia Wira Cholifah

The community can make wise use of the existing communication media as well as the growing communication media. The era of connectivity brought many changes to the communication media which is currently known as digital media. Digital media provides many opportunities and advantages for finding and sharing information. The purpose of this research is to look at the digital communication media used in the Halal Lecture program and to see the digital marketing communication process carried out by the Halal Salman ITB center regarding the Halal Lecture program. The research method used is qualitative with a case study approach. As for the results of this research, the digital information media Instagram is used by the Salman Halal Center ITB to inform and market the Halal Lecture program by paying attention to the elements of the message's purpose. Information and persuasion is conveyed through an e-flyer posted on the official Instagram @salmanitb. Not only that, the public also participates in digital marketing through Whatsapp broadcast messages, personal Instagram stories and Whatsapp stories. Ease of access and reach of digital media are benefits that can be obtained by users, therefore digital media can be applied in various fields of activity ranging from education, campaigns, entertainment, to marketing.


2021 ◽  
Vol 19 (2) ◽  
pp. 266-304
Author(s):  
Mohamad Sobirin

In Ramadan, kiai in various pondok pesantren (Indonesian Islamic Boarding Schools) conduct lecturing activities known as "Ngaji Pasanan". This tradition has been going on for a long time ago till today. However, since 2017 up to now, it has been seen to be held by taking advantage of digital information technology through live streaming via Facebook, YouTube or other media platforms. In 2020, online “Ngaji Pasanan” has become a trend nationwide. This study aims to reveal the context of the online “Ngaji Pasanan phenomenon, which is carried out by the ulama' in pondok pesantren, by taking two samples, namely K.H. Mustofa Bisri and K.H. Said Aqil Siradj. Data collection and analysis used a netnographic approach. This study found that: First, Ngaji Pasanan of the two traditional Ulama' who used digital media were actually conducted offline, but were mediated by the internet and broadcast online. Second, through the online “Ngaji Pasanan”, the two traditional Ulama' not only convey the teachings in the kitab kuning but also contextualize them into socio-religious issues within the digital world, beside they also produce religious discourses and actual nationalities that are being debated by the public, whether in the online or offline context. Third, the presence of traditional Ulama' in the digital space, on the other hand, has been used by netizens to support their opinions by framing their positions on controversial religious and political issues. Fourth, the presence of traditional ulama' in the digital space is more driven by their insistence on addressing the flow of religious and national discourse in the digital space compared to their affirmation of the use of digital technology to carry out the academic tradition of pondok pesantren in Ramadan, namely "Ngaji Pasanan".


2017 ◽  
Vol 2 (02) ◽  
Author(s):  
Ardhariksa Zukhruf Kurniullah

New media or convergence, in a few years we often hear, especially the convergence of media that are often associated with new media that is now developing, particularly media-related technology development. The rapidly of media convergence growthto advances in technology these days, especially when the advent of the Internet and the digitization of information. This media convergence brings together the name "three-C" (computing, communication, and content). Once of product a media convergence is transmediaa, in the paradigm of Transmedia, no longer known specific profession. Eg profession as creators of the film, director, screenwriter, animator, producer of the TV program, game creators, content developers, comic artist, broadcaster, author, novelist even journalists. Everything sublimate into a new capacity, the Story Teller. Selection of the research issue at Volkswagon simulation of interactive digital advertising is a new study in the field of advertising in Indonesia, especially on the concept of transmedia storytelling approach to advertising and media convergence. This study use qualitative research approach. While research method used in this research is the method of observation with descriptive type. Data collection techniques in this study using advertising document observation that in this case the advertisement print of Volkswagen Augmented Reality and literature studies / literature. From the results of research conducted can be obtained conclusion that the power of Transmedia Storytelling on this Volkwagon print reinforces a story. The impact is that consumers will be more emotionally attached to the main products and variants and derivatives. The concept of transmedia storytelling advertising can be effective in the process of imaging and delivery of advertising messages, so that the audience can engage fully in augmented reality.. Keywords: convergence, transmedia,storytelling, digital, augmented reality


2019 ◽  
pp. 100-122
Author(s):  
Francis L. F. Lee

This chapter reviews the relationship between the media and the Umbrella Movement. The mainstream media, aided by digital media outlets and platforms, play the important role of the public monitor in times of major social conflicts, even though the Hong Kong media do so in an environment where partial censorship exists. The impact of digital media in largescale protest movements is similarly multifaceted and contradictory. Digital media empower social protests by promoting oppositional discourses, facilitating mobilization, and contributing to the emergence of connective action. However, they also introduce and exacerbate forces of decentralization that present challenges to movement leaders. Meanwhile, during and after the Umbrella Movement, one can also see how the state has become more proactive in online political communication, thus trying to undermine the oppositional character of the Internet in Hong Kong.


2019 ◽  
Vol 32 (1) ◽  
pp. 169-189
Author(s):  
Peter Middleton

Abstract Everyone, from distinguished philosophers to emergent poets, has been to some extent disoriented by the new digital technology and its shimmer of compositional novelty. This article reviews recent studies of the impact of the digital on research into the history of modern and contemporary poetry. Almost all poetry written and circulated today is dependent on digital media, with profound consequences for every aspect of its writing, performance, and reception. I argue that scholars of poetry can benefit from learning more about what constitutes the digital, as material technology, as programming, and as transformative social practice, as well as by studying earlier phases of the rapid transformation of communications technology. I then discuss briefly several recent texts on current digital infrastructure, before surveying some representative recent critical works that draw on insights derived from our digital era to provide new perspectives on the predigital age of poetry. At the heart of this review, essay is extended discussions of Seth Perlow’s The Poem Electric and Todd Tietchen’s Technomodern Poetics, recent books that explore changing concepts of lyric, surveillance, anonymity, and even electricity. In addition, this essay discusses The Bloomsbury Handbook of Electronic Literature, edited by Joseph Tabbi, which has a strong focus on poetics.


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