Pemasaran Dan Persaingan Sofitel Bali Nusa Dua Beach Resort Sebagai Sebuah Atraksi Wisata

This research takes place in Sofitel Bali Nusa Dua Beach Resort. It aims to analyse the marketing and competition of Sofitel Bali as a tourist attraction. This is achieved by using the concept of marketing mix and Porter ?s Five Forces. The research of a hotel as a tourist attraction is conducted, because a hotel does not only serve as a place to sleep, rather does it serve a bigger role in the destination by giving the tourist an experience based on the product offered. This research uses both qualitative and quantitative data collected through observation and interviews from primary and secondary sources. The result of the research shows that the marketing of Sofitel Bali Nusa Dua Beach Resort as a tourist attraction is based on the target group, which is family. The brunch includes food, drinks and other facilities, such as a playground, pool, beach and entertainment. The promotion mostly happens through word of mouth and digital marketing. The biggest competitors are St. Regis, Westin and W Seminyak. Some substitute products are high tea, Sunday markets, beach clubs and even other tourist attractions. Suppliers and buyers have great powers, but this has not caused any problems for Sofitel Bali. Some advice to be given to the management of the brunch at Sofitel Bali is to always motivate the employees, adapt the product to meet the needs of the target group, to promote the pool and beach as a part of the brunch, to maintain a good relationship with suppliers and always be aware of competitors and take advantage of the uniqueness of the brunch at Sofitel Bali by specializing further in culture and life style. Keywords : hotel, tourist attraction, marketing, Sofitel

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Eksistensi Atraksi Pariwisata Di Daya Tarik Wisata Toya Devasya Kintamani (Suatu Studi Pustaka)

JURNAL DESTINASI PARIWISATA ◽

10.24843/jdepar.2020.v08.i02.p29 ◽

2020 ◽

Vol 8 (2) ◽

pp. 387

Author(s):

Ni Made Ayuk Putriani ◽

I Gusti Agung Oka Mahagangga

Keyword(s):

Local Community ◽

Positive Impact ◽

Secondary Data ◽

Tourist Attraction ◽

Literature Study ◽

Qualitative And Quantitative ◽

Secondary Sources ◽

International Tourist ◽

Data Source ◽

Multiple Impact

Toya devasya is tourist attraction located ini Kintamani subdistrict, Bangli regency. Domestic tourist and international tourist very interested with toya devasya, we should give an appreciation due to management, strategy and travel products, toya devasya felt very fast to built its identity, very interesting and give multiple impact to the local community. Toursm activities have very interesting that sustainability must be pursued. Secondary sources show that the management has made a good effort to manage and establish harmony with the local community. This situation must be pursued for the sustainability of tourism development Method of this research is literature study and the data are qualitative and quantitative, the data source is secondary data by using article tourism science, book and the internet source. The results obtained is the toursm activitiy has not had a positive impact to the local community and the management seem like they are not involved the community in making a decisions, policy maker, to get a benefit from toursm activities. Keywords: Exsistence, tourist attraction, Local Community, Toya Devasya

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PENGARUH BRAND DESTINATION DAN PRODUK WISATATERHADAP NIAT BERKUNJUNG KEMBALI MELALUI WORD OF MOUTH (STUDI PADA OBJEK WISATA PANTAI KARANGTAWULAN KABUPATEN TASIKMALAYA)

JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) ◽

10.33884/jimupb.v6i2.685 ◽

2018 ◽

Vol 6 (2) ◽

pp. 113

Author(s):

Yani Restiani Widjaja

Keyword(s):

Word Of Mouth ◽

Tourism Industry ◽

Tourist Attractions ◽

The Road ◽

Change Perceptions ◽

Place Brand ◽

The Difference ◽

Tourism Potential ◽

Data Collection Technique ◽

Beach Resort

The tourism industry has an important role in the development of a region. Even in some areas shows that the tourism industry is able to boost the region from backwardness become the main source of income. The purpose of this study is to determine the effect of brand destination and tourism products on the intention of visiting again through word of mouth (study on pantai karangtawulan) . Basically Tasikmalaya Regency has interesting tourism potential and can be developed. A concept of brand destination, based on passion and interesting identity that are interconnected with various things that will make it easier for people to have an association with the place. Brand destination is believed to have the power to change perceptions and change a person's perspective on a place or a destination including seeing the difference of a place with another place to choose as a destination. This type of research is eksplanatory research, where the data collection technique used is a questionnaire tool, Sample selected amounted to 100 people with accidental sampling and purposive sampling. The respondents are visitors of the beach resort of karangtawulan who have been to the beach. Based on this, the authors suggest that the management of beach attractions karangtawulan to further improve tourism products, which is to increase the direction of the road to the beach tawulan coral, adding public facilities for the end of the tourist attraction, improve tourist attractions, improve facilities and more active in offering a guide to visitors , so it can increase tourists visit karangtawulan beach.

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PENGEMBANGAN PARIWISATA KABUPATEN SUKABUMI MELALUI TAGLINE GURILAPSS PESONA SUKABUMI

JURNAL KOMUNIKATIO ◽

10.30997/jk.v6i2.3360 ◽

2020 ◽

Vol 6 (2) ◽

Author(s):

Inda Sri Mulya ◽

Denny Hernawan ◽

Maria Fitriah

Keyword(s):

Tourism Development ◽

Secondary Data ◽

Primary Data ◽

Tourist Attraction ◽

Tourist Attractions ◽

Tourism Marketing ◽

Secondary Sources ◽

Key Informant ◽

Data Collection Technique ◽

Tourist Accommodation

Mountains, Wilderness, Sea, Beach, River and Cultural Art or often known as GURILAPSS are the characteristics of tourism in Sukabumi Regency, so when speaking GURILAPSS, Sukabumi is the destination. The formulation of the problem in this research is “How is Sukabumi Tagline?”. This study aims to determine the device to determine the tourism development of Sukabumi District throught the GURILAPSS Pesona Sukabumi Tagline.This study uses a centralized interview approach (Focused Interviews), with research. This research data collection technique uses two data sources, namely primary and secondary sources. Primary data obtained by interview and observation. Secondary data obtained by documentation. The key Informant in this study was the Head of tourism marketing and promotion in Sukabumi Regency. While supporting informant s consisted of one Head of Culture and one Head of Culture and six people of Sukabumi Regency.Technical analysis of data in this study using the model of Miles and Huberman. The results showed that the Tourism Development of Sukabumi Regency through the tagline GURILAPSS the result showed the Development of tourism in Sukabumi Regency through the tagline GURILAPSS the charm of Sukabumi uses three basic elements in its development, namely the emergence of motivation and desire for tourists to visit a tourism through the development of attractions and tourist attractions; there are supporting tourism facilities such as roads, accomodation, information centers and shopping centers through amenitas and tourist accommodation and transportation to take to tourist attraction. The conclusion in this study Sukabumi Regency tourism development through the tagline GURILAPSS enchanment Sukabumi has used aspect of the development of attractions and tourist attractions; tourist amenities and accomodations as well as tourist accesbility.Keywords: GURILAPSS Enchanting Sukabumi, Tourism Development; Tagline.

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Klasifikasi Daya Tarik Wisata Unggulan Provinsi Bengkulu Sebagai Upaya Menyongsong Visit 2020 Wonderful Bengkulu

Jurnal Master Pariwisata (JUMPA) ◽

10.24843/jumpa.2019.v06.i01.p03 ◽

2019 ◽

pp. 48

Author(s):

Dwi Oktavallyan Saputri ◽

Zamdial Ta’alidin ◽

Atik Prihatiningrum

Keyword(s):

Research Method ◽

Tourism Development ◽

Tourist Attraction ◽

Field Observations ◽

Management Planning ◽

Tourist Attractions ◽

Qualitative And Quantitative ◽

Assessment Guidelines ◽

Tourism Potential ◽

Almost All

Bengkulu Province has begun to aware to its tourism potential, hence a program called "Visit 2020 Wonderful Bengkulu" was conducted and held by all Regencies / Cities of Bengkulu Province. Bengkulu Province has tremendous tourism potential to be developed, thus it is necessary to classify leading tourist attractions in an effort to support the program. The research method used is descriptive qualitative and quantitative, namely describing observations through field observations and direct assessments using the Tourism Attraction Assessment Guidelines in a systematic and actual procedure. The results is Bengkulu Province has few potential tourism, however, in general the potential is still not balanced by the availability of adequate accessibility and facilities / amenities. Almost all tourist attractions in 10 regencies / cities in Bengkulu Province in general are still insufficient in the management, planning and developing tourism. This research is expected to become a guideline in the tourism development of Bengkulu Province in preparing to welcome the "Visit 2020 Wonderful Bengkulu" program.Keywords: Potential, Tourist Attraction, Bengkulu

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Analisis Kebutuhan Pengunjung terhadap Sarana dan Parsarana di Daya Tarik Wisata Pantai Hamadi, Kota Jayapura, Papua

JURNAL DESTINASI PARIWISATA ◽

10.24843/jdepar.2020.v08.i01.p13 ◽

2020 ◽

Vol 8 (1) ◽

pp. 98

Author(s):

Angela Tangfo ◽

Ida Bagus Suryawan

Keyword(s):

Quantitative Data ◽

Secondary Data ◽

Measurement Tool ◽

Tourist Attraction ◽

Tourist Attractions ◽

Qualitative And Quantitative ◽

Library Research ◽

Qualitative Descriptive ◽

Quota Sampling ◽

Descriptive Statistical Analysis

Hamadi beach is one of the leading tourist attractions located right in the Hamadi village and has become a top priority for visitors to the Capital of Papua Province every weekend, especially on Saturdays / Sundays and other holidays with the main purpose for recreation. However on the other hand its lack of tourism infrastructure dan substructure, due to unopotimal management system. The objectives of this study are (1) to determine the condition of tourism infrasubstructure and substrucutre in Hamadi Jayapura, Papua, (2) to determine the needs of visitors for tourism infrastructure and substructure that need to be provided in the tourist attraction of Hamadi Beach, Jayapura, Papua.The types of data used in this study are qualitative and quantitative data. Sources of data used in this study include primary and secondary data. Data collection techniques carried out by observation, interviews, library research, questionnaires, and documentation. Sample determination is obtained by quota sampling and analyzed using qualitative descriptive statistical analysis using a Likert Scale measurement tool and Importance Performance Analysis. The results showed that, Hamadi beach is still lack of tourism tourism tourism infrastructure. Visitors also need infrastructure and substructure to be provided ini the tourism attraction site area, security posts, accommodation, souvenir shops, rest area, children play ground etc. Keywords Tourist Attraction, Visitors Needs, Tourism Infrastructure and Substructure

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Krishna consciousness in Europe: The way farming communities became the focal points of marketing

Applied Studies in Agribusiness and Commerce ◽

10.19041/apstract/2020/2-3/2 ◽

2020 ◽

Vol 14 (3-4) ◽

pp. 13-24

Author(s):

Krisztina Bence-Kiss ◽

Orsolya Szigeti

Keyword(s):

Field Research ◽

Marketing Mix ◽

Religious Communities ◽

New Religious Movements ◽

Western World ◽

Tourist Attraction ◽

Tourist Attractions ◽

Farming Communities ◽

Transmission Of Knowledge ◽

European Farming

Krishna Consciousness is regarded as one of the most successful new religious movements in terms of marketing in the Western World. The aim of this research was to identify and analyze the marketing strategy the members of the Krishna-conscious community apply in Europe via content analyses, field research observations and in-depth interviews. The marketing mix of services marketing (7P) are often suggested to be applied by religious communities as well, however, this concept has boundaries due to the principles of the religions, which may not be altered for the sake of marketing. The research has shown that in Europe Krishna-conscious communities have overcome this problem by shifting the product from religion to a complex touristic product, which is realized in the form of farming communities, which have become an important rural tourist attraction in some countries. As the comparison of the websites of the different institutions has shown that rural and farming communities are the ones, which focus mainly on attracting people, who are not familiar with Krishna Consciousness yet, while the websites of the other institutions communicate mostly with devotees or people already interested in the religion or its certain aspect (cuisine, education), rural and farming communities were the institutions chosen to be analyzed more closely. The marketers of these tourist attractions are therefore free to make certain modifications in the marketing mix, as its focus is a tourist attraction, not the religion itself; while the transmission of knowledge about the religion happens in the touristic attractions only. Seven European farming communities of six different countries have participated in the research so far, which may be extended to further communities and continents on the future for a more thorough analysis.

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Persepsi Wisatawan Nusantara Terhadap Penyelenggaraan Pesta Kesenian Bali Sebagai Daya Tarik Wisata

JURNAL DESTINASI PARIWISATA ◽

10.24843/jdepar.2017.v05.i01.p24 ◽

2018 ◽

Vol 5 (1) ◽

pp. 130

Author(s):

I Wayan Rolly Yohan Kayansa ◽

I Made Adikampana

Keyword(s):

Secondary Data ◽

Sampling Technique ◽

Primary Data ◽

Tourist Attraction ◽

Literature Study ◽

Tourist Attractions ◽

Qualitative And Quantitative ◽

The People ◽

Arts Festival ◽

Quota Sampling

Chaiman of the PHRI (Indonesia Hotel and Restaurant Association)said that the Bali Arts festival is not a appropriate to serve as a tourist attraction. Based on this research aims to know the perception of tourist on the implementation of the Bali Arts Festival as a tourist attraction. The method in this study using a type of qualitative and quantitative data sources, the primary data, secondary data. The data collection is done by means of literature study, interviews, questionnaries, observations. Sampling technique in this study using a quota sampling, determine the sample using the formula Slovinwith the number of domestic tourists 50 people. Analysis of the data used is descriptive qualitative data analysis. The results showed that the Bali Arts Festival can be used as a tourist attraction, because the event can attract tourists to visit.Based on the questionnaire that has been distributed, the Bali Arts festival can be used as a tourist attraction for many tourists can find products by the people of Bali, both for the preservation of Balinese culture, and increase the economic income of local communities Keywords: Perception, Travelers Domestic, Bali Arts Festival, Tourist Attractions

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ANALYSIS OF FEASIBILITY OF PARK KUMBASARI AS ATTRACTION FRIENDLY TOURISM TO TOURISTS

Journal of Business on Hospitality and Tourism ◽

10.22334/jbhost.v5i2.166 ◽

2019 ◽

Vol 5 (2) ◽

pp. 201

Author(s):

I Gusti Ketut Purnaya ◽

I Made Trisna Semara ◽

I Putu David Adi Saputra

Keyword(s):

Data Analysis ◽

Data Collection ◽

Tourist Attraction ◽

Exploratory Research ◽

Tourist Attractions ◽

Qualitative And Quantitative ◽

Analysis Techniques ◽

The Government ◽

Quantitative Descriptive ◽

The City

In the present era should be an attraction of tourism can be reached and friendly to all people of both senior tourist and junior tourists. Kumbasari Park is one of the tourist attractions in the city that has been styled and constructed by the Government of Denpasar to become a new tourist attraction. However, the Kumbasari Park has not been fully accessible to all tourists. The purpose of this research is to identify, analyze eligibility and find the perception of travellers to facilities and infrastructure of the Kumbasari Park as a tourist attraction. This research includes exploratory research with data collection techniques i.e. observation, and questionnaires. Data analysis techniques are done in a qualitative and quantitative descriptive. From the results of the study can be concluded that, as a whole Taman kumbasari already worth visiting by all the tourists, there are some categories especially accessibility and amenities that are not yet fully friendly to tourists. The development and reordering of facilities and infrastructure should be done in Kumbasari Park to provide comfort and security to all travelers.

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Komunikasi Pemasaran Pariwisata Berbasis Digital (Studi pada Desa Sambangan Kabupaten Buleleng)

Ganaya : Jurnal Ilmu Sosial dan Humaniora ◽

10.37329/ganaya.v3i1.418 ◽

2020 ◽

Vol 3 (1) ◽

pp. 1-11

Author(s):

A. A. Ngurah Oka Suryadinatha Gorda ◽

Widya Hadi Saputra Widya Hadi Saputra ◽

Ni Putu Yunita Anggreswari

Keyword(s):

Qualitative Approach ◽

Marketing Strategies ◽

Digital Marketing ◽

Tourist Attraction ◽

Specialized Training ◽

Tourist Attractions ◽

Spiritual Tourism ◽

Marketing Activities ◽

The Government ◽

Tourism Potential

Sambangan Village is one of 10 villages designated by the Government of the Regency of Buleleng as a Tourism Village based on the Decree of the Regent of Buleleng number 430/927 / HK / 2015 dated December 21st, 2015. Sambangan Village has good tourism potential to develop including natural waterfalls, the traditional fertility system using terracing models, accommodation facilities (villas and restaurants), spiritual tourism, and tourist attractions (tracking paths, water rides, and camping ground). However, the development of tourism objects in Sambangan Village is not optimal, the number of tourists coming to Buleleng Regency does not necessarily increase tourism visits to Sambangan Village. This is due to lack of marketing and supporting resources. Utilization of digital marketing that is developing at this time has not been done well. The purpose of this study is to analyze the level of visits, marketing models that have been carried out and analyze effective digital-based marketing strategies. The method used in this study is a qualitative approach, data collection using interview and observation techniques, and use triangulation techniques to check the validity of the data. Results from this study indicate that the marketing activities undertaken by Village Sambangan still needs to be improved as well as the need for specialized training for managers of tourist attraction.

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SELFIE TOURISM DAN ELECTRONIC WORD OF MOUTH SEBAGAI ANTESEDEN RE-VISIT INTENTION

Jurnal Benefita ◽

10.22216/jbe.v4i3.3963 ◽

2019 ◽

Vol 4 (3) ◽

pp. 526

Author(s):

Okki Trinanda ◽

Astri Yuza Sari

Keyword(s):

Social Media ◽

Hypothesis Testing ◽

Sample Size ◽

Human Behavior ◽

Word Of Mouth ◽

Electronic Word Of Mouth ◽

Tourist Attractions ◽

Tourism Management ◽

West Sumatra ◽

First Time

Research linking selfie behavior and tourism management is very rarely implemented. Selfie behavior is more researched as part of psychology that studies human behavior. This study aims to find out (1) the influence of Selfie Tourism on Electronic Word of Mouth, (2) the influence of Selfie Tourism on Re-Visit Intention, and (3) the influence of Electronic Word of Mouth on Re-Visit Intention. This study uses estimates based on the number of parameters obtained by the sample size of 452 respondents with accidental sampling. Respondents who were included in this study were foreign tourists and domestic tourists who visited the tourism sites in West Sumatra for the first time. While hypothesis testing uses SEM. In this study all relationships between variables were found to be positive and significant. The implication of this study is that tourism managers not only pay attention to aspects of service such as hospitality, cleanliness and so on, but also provide attractive tourist attractions to be photographed and distributed to social media. Penelitian yang menghubungkan perilaku selfie dan manajemen pariwisata sangat jarang dilaksanakan. Perilaku selfie lebih banyak diteliti sebagai bagian dari psikologi yang mempelajari perilaku manusia. Penelitian ini bertujuan untuk mengetahui (1) pengaruh Selfie Tourism terhadap Electronic Word of Mouth, (2) pengaruh Selfie Tourism terhadap Re-Visit Intention, dan (3) pengaruh Electronic Word of Mouth pada Re-Visit Intention. Penelitian ini menggunakan jumlah parameter yang diperoleh dengan ukuran sampel 452 responden dengan accidental sampling. Responden yang dikunjungi oleh wisatawan asing dan wisatawan domestik yang mengunjungi situs pariwisata di Sumatera Barat untuk pertama kalinya. Sedangkan pengujian hipotesis menggunakan SEM. Dalam penelitian ini semua hubungan antar variabel ditemukan positif dan signifikan. Implikasi dari penelitian ini adalah bahwa manajer pariwisata tidak hanya memperhatikan layanan dan kebersihan tetapi juga menyediakan media sosial.

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