Developing a business model and internal reports as a way for advertising businesses to adapt to recession

2021 ◽  
Vol 20 (1) ◽  
pp. 107-123
Author(s):  
Mariya A. VAKHRUSHINA ◽  
Nadezhda E. GIRYA
Keyword(s):  
Business Model ◽  
Business Models ◽  
Advertising Agencies ◽  
Scientific Methods ◽  
Economic Decisions ◽  
The Face ◽  
General Scientific ◽  
Crisis Conditions ◽  
High Level ◽  
Management Reporting

Subject. The advertising business in Russia is characterized by high level of competition. Many areas of advertising activities showed a negative trend even before the start of the COVID-19 pandemic. In such unfavorable conditions, solutions to problems associated with the development of adequate business models of advertising agencies, become especially relevant. Objectives. Our aim is to underpin the need for transforming the business models of advertising agencies as a way of their survival in the face of future recession. Our working hypothesis is that under crisis conditions, organizations that continue to develop their business model tend to survive. Methods. The study employs general scientific methods, like comparison, deduction, analysis, synthesis. Results. We updated the definitions of ‘business model’, ‘optimal business model’, ‘internal reporting’, disclosed relationship between them. Based on foreign and domestic experience of advertising business functioning in conditions of the global financial and economic crisis of 2014–2015 and existing approaches to building business models, we offered an integrated business model. We also developed a form of management consolidated report, which reflects the specifics of advertising agencies. The recommended business model for an integrated group of companies and the adapted form of management consolidated report will provide the top management with integrated information about the total operating activities of agencies and enable adequate economic decisions. Conclusions. To address the threats of the looming crisis, companies should continue to develop their business model and improve in-house management reporting.

scholarly journals Comparative analysis of indicators the assessment of the effectiveness of vocational education and training

2021 ◽  
Author(s):  
Ю.В. Маркелова
Keyword(s):  
Vocational Education ◽  
Education And Training ◽  
Training System ◽  
Vocational Education And Training ◽  
Educational Organizations ◽  
Scientific Methods ◽  
Expert Assessments ◽  
General Scientific ◽  
High Level ◽  
And Training

Рассматриваются задачи, которые встают перед государством при разработке сопоставимых индикаторов оценки эффективности системы среднего профессионального образования. Показана проблема сопоставимости различных показателей и их влияние на оценку среднего профессионального образования. Проанализированы перспективы разработки сопоставимых индикаторов для понимания степени, в которой образовательная система обеспечивает максимально возможную отдачу при минимально возможном вкладе, а именно показывает высокий уровень эффективности системы. Использовались общенаучные методы познания: аналитический метод, конкретизации теоретических знаний, метод экспертных оценок, обобщение. Результаты исследования отражают возможность дополнения мониторинга качества подготовки кадров в образовательных организациях, реализующих образовательные программы среднего профессионального образования сопоставимыми индикаторами оценки технического и профессионального образования и обучения по версии UNESCO для оценки эффективности системы СПО России. The tasks that the state faces when developing comparable indicators for assessment effectiveness of the vocational education and training are considered. The influence of various indicators on the assessment of the effectiveness of vocational education and training system is shown. The prospects of developing comparable indicators for understanding the degree to which the educational system provides the maximum possible return with the minimum possible contribution, namely, it shows a high level of system efficiency, are analyzed. General scientific methods of cognition, analytical method, concretization of theoretical knowledge, method of expert assessments, terminological analysis, generalization were used. The results of the study reflect the possibility of supplementing the monitoring of the quality of personnel training in educational organizations implementing educational programs of vocational education and training system with comparable indicators for evaluating technical and vocational education and training according to the UNESCO version to assess the effectiveness of the Russian VET system.

scholarly journals Investment marketing strategy for diversified enterprises

2019 ◽  
pp. 146-152
Author(s):  
Oleksandr Kalinin
Keyword(s):  
Business Models ◽  
Growth Strategy ◽  
Entrepreneurial Activity ◽  
Global Trends ◽  
Scientific Methods ◽  
Goods And Services ◽  
Analysis And Synthesis ◽  
General Scientific ◽  
And Control ◽  
The Impact

Introduction The amount of capital that individual, corporate and institutional investors are willing to invest in certain assets is increasing every year. This leads to a revitalization of entrepreneurial activity and growth of the economy as a whole. It is also very active in creating certain disparities in the distribution of investment flows at the cross-sectoral level. There are industries that perceive investors more positively, and other industries perceive less positively. Among these industries, and even more types of businesses, are diversified companies or conglomerates that are perceived by investors as a chaotic set of assets that management is unable to manage effectively. Purpose The purpose of this article is to study the global trends in managing strategies for competitive advantage in the capital market by diversified enterprises. The purpose of the article is to study the theoretical aspects of management and planning the choice of growth strategy for diversified enterprises; to analyze the systems of strategic management of investment marketing for diversified companies; develop solutions to improve the marketing management system for various companies in the context of attracting investment. Method (methodology) In the course of the research, the following general scientific methods are used: analysis and synthesis, grouping and systematization of revealing the essence of investment marketing, its structure, principles of its formation, development of the concept of diagnostics of efficiency of investor attraction systems and control of this process; induction and deduction - to summarize the theoretical aspects of the peculiarities of the formation of the structure of investment marketing; statistical and economic - to evaluate the investment attractiveness of a diversified enterprise. Results It was suggested to the conglomerate companies to distance their company brand from its subsidiaries as much as possible so that there was no problem in identifying the main focus of the conglomerate's business activity. For the analysis of companies that should be considered for placement of their own and borrowed funds by conglomerates and to demonstrate this investment policy, investors can distinguish the following areas of analysis of potential companies: whether the leadership of a company in a particular segment can lead to the possibility of controlling the pricing of goods or / or company services; whether it is possible to create a competitive business through the attraction of additional investment opportunities. Thus, solving the problem of finances, and more precisely the ability to run a business for a certain time, can bring to positive indicators of profit and return on invested capital; the impact on the aggregate industry reserve of profits, which makes it possible to receive more profit from the industry of related fields from consumers than competitors can, thus ensuring long-term competitiveness. Also regarding the display of client base of goods and services that we can distinguish for investors is: demonstrating the presence of privileged clients; the existence of diversified profit strategies; availability of special copy - protected goods and business models; the presence of unique and difficult to copy distribution and communication channels; the presence of barriers to competitors (patents. Brand, licensing, large investments in market entry, etc.).

ASYMMETRIC INTERDEPENDENCE AS A BASIS FOR FINANCIAL AND ECONOMIC COOPERATION IN MODERN CONDITIONS

2020 ◽  
Vol 10 (8) ◽  
pp. 1477-1488
Author(s):  
R.V. Ozarnov ◽  
Keyword(s):  
Economic Cooperation ◽  
Raw Material ◽  
Present Stage ◽  
Scientific Methods ◽  
Economic Relations ◽  
Trade Model ◽  
National Currencies ◽  
The Face ◽  
General Scientific ◽  
The One

The article is devoted to the study of the theoretical and methodological foundations for the development of financial and economic cooperation between countries at the present stage, as well as the features of financial and economic relations diversification in order to reduce the asymmetric interdependence of countries in the face of increasing global imbalances, increased volatility of world financial markets, and the COVID-19 pandemic. The subject of this research is economic relations arising in the process of interaction between countries both on a bilateral basis and in a multilateral format. The paper deals with Russian-Chinese cooperation. On the one hand, the complementarity of the basic sectors of the economy of the two countries objectively contributes to increasing cooperation and trade. On the other hand, the asymmetric interdependence of Russia and its foreign trade partners, in particular China, contributes to the conservation of an archaic trade model based on Russian raw material export and Chinese manufacturing products. Methods for diversifying financial and economic relations are proposed, consisting in expanding the flows of foreign direct investment, using and developing technical and innovative progress, reducing transaction costs, trade and investment barriers, deepening Russian-Chinese cooperation within the BRICS, SCO and other organizations and expanding the scope of using national currencies in mutual settlements. The research is based on general scientific methods of cognition, such as analysis, synthesis, comparison, graphic interpretation of statistical information, time series. On the basis of the study, the author concluded that diversification of financial and economic relations helps to reduce the asymmetric interdependence of countries at the present stage. The novelty of the article lies in the substantiation of the phenomenon of asymmetric interdependence as a method for studying the problems and trends of financial and economic cooperation between countries, highlighting the drivers of diversification, which allows reducing asymmetric interdependence. On the basis of a comparative statistical analysis, the tendency of reorientation of Russia’s foreign economic activity towards Asian markets, in particular, the PRC market, has been confirmed.

scholarly journals Some problems of investigating street fraud and the ways to solve them

2018 ◽  
Vol 71 (4) ◽  
pp. 55-59
Author(s):  
K. D. Zaiats
Keyword(s):  
Police Officers ◽  
Educational Process ◽  
Practical Significance ◽  
Limited Information ◽  
Criminal Proceedings ◽  
Scientific Methods ◽  
Initial Stage ◽  
General Scientific ◽  
The Individual ◽  
High Level

The subjects of the study are the problems that arise at the initial stage of the investigation of street fraud, the study is the individual problems of pre-trial investigation of street fraud and the ways of their solution. The study aims to highlight the most common problems in practice at the initial stage of the investigation of this group of fraud, and presents recommendations for their solution. In the course of time, general scientific methods of cognition were used. The relevance of the research topic is that the main problems of investigators arise at the stage of the decision to open criminal proceedings. Difficulties are related to the fact that the investigator needs to take a key procedural decision based on the analysis of very limited information about the event. In addition, in the context of open criminal proceedings, it is very difficult to form a system of evidence of the existence of a criminal intention in the actions of a fraudsters. Indeed, unlike other crimes, they are reflected not so much in material traces as in acts of intellectual nature: the reporting of false information, the use of fictitious documents, specific attributes, and many others. Gathering evidence of such an order requires an extraordinary level of professionalism. The investigator should not only have a high level of knowledge of the existing criminal and criminal procedural legislation, but also be aware of ways to overcome the main difficulties encountered in criminal proceedings on fraud. The novelty of the results is that the research in this direction was conducted for the first time. The main results of the study are given a number of typical problems of investigation of street fraud, as well as recommendations for their overcoming. The results of the study can be used in the field of the criminal law cycle. The practical significance lies in the possibility of introducing the results of the research into the educational process in the presentation of the discipline “The method of investigation of crimes”, special courses, as well as in raising the skills of practical police officers. As a result of the study, conclusions were drawn in the form of concrete proposals for addressing typical problems arising in the investigation of street fraud.

scholarly journals Business Model Design for Latecomers in Biopharmaceutical Industry: The Case of Korean Firms

2019 ◽  
Vol 11 (18) ◽  
pp. 4881 ◽  
Author(s):  
Changhyeon Song ◽  
Kwangsoo Shin
Keyword(s):  
Empirical Study ◽  
Business Model ◽  
Sustainable Management ◽  
Business Models ◽  
Biopharmaceutical Industry ◽  
Model Design ◽  
Market Expansion ◽  
Different Types ◽  
The Face ◽  
Business Model Design

Given high business risks and interdependency with various organizations in biopharmaceutical industry, business model has become a key element for firms that aim to be more sustainable and profitable. Despite its growing importance, research on the business model design in biopharmaceutical industry is limited. In particular, there is a lack of research dealing with business models or strategies for latecomers. In the face of drastic changes such as market expansion and patent expiration, there has been growing interest in latecomer’s business model in the biopharmaceutical industry. This study identifies different types of business model designs using hierarchical clustering. Based on an empirical study of 313 biopharmaceutical firms in Korea, we find three types of business models: business diversified research firm, non-diversified research firm, and mature firm. We then compare the general characteristics and performances of each cluster. The findings indicate that business diversification of biopharmaceutical firms is beneficial in terms of profit. This implies that the biopharmaceutical firms in latecomer countries such as Korea are recommended to consider business diversification for sustainable management.

scholarly journals SOCIO-ECONOMIC MOTIVATIONS FOR PARTICIPATION IN FINANCIAL FRAUD IN THE INSURANCE SERVICES MARKET

2020 ◽  
pp. 66-74
Author(s):  
Vasily Demyanyshyn ◽  
Yuriy Klapkiv
Keyword(s):  
Financial Literacy ◽  
Developed Countries ◽  
Financial Fraud ◽  
Scientific Methods ◽  
Potential Consumer ◽  
Stage Of Development ◽  
Analysis And Synthesis ◽  
Special General ◽  
General Scientific ◽  
High Level

Introduction. The issue of financial fraud, in particular in the market of insurance services and the motives for participation in them by individual participants who are able to recognize a possible financial pyramid and refuse to participate in it is especially relevant at the present stage of development of Ukrainian society. In developed countries, the problems of involvement and motives for participation in financial pyramids are paid much more attention than in Ukraine, where a potential consumer of a financial product is often left alone with the problem after the closure of a fraudulent project. Methods. The methodological basis of the article is a dialectical-materialist approach, and during the research special general scientific methods were used: analysis and synthesis - in determining the motives of participation and relationships of participants in the financial pyramid; historical and legal - in disclosing the experience and consequences of the spread of fraud, in particular on the example of Albania. Results. The article attempts to assess the factors that affect the relatively conscious participation of consumers in financial projects, with clear signs of a financial pyramid. We interpret the financial pyramid as: "the activity of the enterprise of the financial sphere, which is to accept funds for investment with a high level of return (at least at the level of declaration); however, this goal is not realized at all or to a sufficient extent, which causes a spiral of losses." We single out the motives for involvement in the structures, which during the operation of the payment of liabilities are made from the current investments of new clients (investors or partners) and the factors that determine the involvement in such structures of colleagues, family, friends and acquaintances and their financial resources. Discussion. Aggressive marketing, which declares extraordinary profits, so large that their size precludes rational thinking and awareness of the fairness of distribution or financial enrichment, in the representation of celebrities who authenticate the proposed obligations in combination with the level of regulation and financial literacy significant prospects for further research on this topic. This situation allows us to predict a significant number of new participants in financial pyramids and exacerbation of financial fraud. Keywords: insurance, financial pyramid, fraud, motives, factors.

Sustainable innovation practices and the degree of innovation of business models in Brazilian industrial companies

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jordana Marques Kneipp ◽  
Clandia Maffini Gomes ◽  
Isak Kruglianskas ◽  
Francies Diego Motke ◽  
Kamila Frizzo
Keyword(s):  
Business Model ◽  
Business Models ◽  
Content Type ◽  
Industrial Companies ◽  
Sustainable Innovation ◽  
The Face ◽  
Business Behavior ◽  
Innovation Practices ◽  
High Degree ◽  
Degree Of Innovation

PurposeThis study has aimed to analyze the relationship between the adoption of sustainable innovation practices and the degree of innovation of business models in Brazilian industrial companies.Design/methodology/approachThe study has been characterized as quantitative and comprised the conduction of a survey with Brazilian industrial companies.FindingsResults have shown that companies with a high degree of innovation in their business models invest more strongly in strategic dimensions of sustainable innovation, which in general involve stakeholders and cross the organization's internal boundaries, requiring proactive attitudes from the company, probably because this type of investment gives them greater competitiveness in their market and also requires a radical modification of their business model.Practical implicationsThis study seeks to present contributions to entrepreneurs and policy makers, in the face of the innovative and sustainable challenges imposed by society and the guidelines for sustainable development in order to reflect on positive impacts on local and global development.Social implicationsComprehending the behavior of industrial companies in Brazil in relation to sustainable innovation and its impact on society contributes to understanding the benefits of adopting a strategic management of sustainable innovation, minimizing negative socio-environmental impacts.Originality/valueBy analyzing the themes of sustainable innovation and business model, the present study may contribute to adopting business behavior that strategically and systemically integrates the objectives of sustainable innovation.

Digital environment of trust

2021 ◽  
Vol 20 (7) ◽  
pp. 1343-1367
Author(s):  
Maksim V. VLASOV ◽  
Ol'ga N. BUCHINSKAYA ◽  
Vasilii V. SUKHIKH
Keyword(s):  
Theoretical Analysis ◽  
Systems Approach ◽  
Digital Environment ◽  
Factors Affecting ◽  
Scientific Methods ◽  
Economic Relationships ◽  
Economic Relations ◽  
Digital World ◽  
General Scientific ◽  
High Level

Subject. The paper analyzes the digital environment of trust, its role in processes of digitalization of economic relationships, problems of trust, arising during the use of digital tools in the society. Objectives. The purpose is to perform a theoretical analysis of the digital environment of trust, identify and study external and internal factors affecting the emergence and strengthening of threats to the digital environment of trust, develop proposals to reduce these threats. Methods. We apply general scientific methods of knowledge, systems approach, methodological tools of institutional theory, comparative analysis of modern approaches to the study of digitalization, and evaluation of digital economy development. Results. We substantiate the use of the “digital environment of trust” term, undertake a theoretical analysis of digital environment of trust. The latter enabled to describe and investigate threats to digital environment of trust and propose measures to reduce the revealed threats. Conclusions. Digitalization increases risk and uncertainty in economic relations. Only trust can encourage people to take digitization without fears to go to the new digital world. It is crucial to create a digital environment of trust, i.e. certain conditions of interaction in the digital world that would help achieve a high level of confidence in digital technologies.

Current situation and trends of enterprise developments in Ukraine’s advertising market

2019 ◽  
pp. 135-149
Author(s):  
Lidia Romanova ◽  
Valentina Zolotarova
Keyword(s):  
Domestic Market ◽  
Global Trends ◽  
Advertising Industry ◽  
Scientific Methods ◽  
Current State ◽  
Strategic Plans ◽  
History Of ◽  
The Media ◽  
General Scientific ◽  
High Level

The purpose of the article is to analyze and evaluate the current state of the domestic market of advertising services, tendencies of development of enterprises of the advertising sphere of Ukraine. Methodology. The domestic market for advertising services is quite young because it has actually started its active history since Ukraine gained independence, which has caused some peculiarities of its development and formation. As a result, the development of the market and its representatives has been undulating, yet at a rather dynamic pace compared to the advertising markets of other countries that have already had many years of experience and history of operation – during 1991-1993 more than 1000 different advertising campaigns were created in Ukraine. companies, including more than 400 companies have been created in the media. We should also take into account global trends, especially globalization, the development of information technology and the Internet, which are also influenced by the domestic advertising market, which in general have caused dramatic changes in the principles of activity of the entire existing advertising industry. In the course of the research were used: general scientific methods, in particular: systematic approach – to summarize data of the advertising sphere as a whole set of elements in a set of relations and relations between them; methods of systematization and forecasting – to determine the general tendencies of development of advertising sphere of Ukraine and enterprises of advertising sphere of Ukraine. The general tendencies of development of advertising sphere of Ukraine and enterprises of advertising sphere of Ukraine are substantiated. The main reasons that have had an impact and will have an impact on the activity of domestic advertising companies in the future are identified. The scientific novelty is to identify the main tendencies in the development of the advertising sphere of Ukraine and domestic enterprises of the advertising sphere, as well as the factors that influenced and influence their activity. The results of the study are aimed at ensuring the quality management of the activities of advertising companies and ensuring a high level of their competitiveness. They can be used to refine and / or revise strategic plans for development and activities, management principles of advertising businesses.

Current situation and trends of enterprise developments in Ukraine’s advertising market

2019 ◽  
pp. 135-149
Author(s):  
Lidia Romanova ◽  
Valentina Zolotarova
Keyword(s):  
Systematic Approach ◽  
Domestic Market ◽  
Global Trends ◽  
Scientific Methods ◽  
Current State ◽  
Strategic Plans ◽  
History Of ◽  
The Media ◽  
General Scientific ◽  
High Level

The purpose of the article is to analyze and evaluate the current state of the domestic market of advertising services, tendencies of development of enterprises of the advertising sphere of Ukraine. Methodology. The domestic market for advertising services is quite young because it has actually started its active history since Ukraine gained independence, which has caused some peculiarities of its development and formation. As a result, the development of the market and its representatives has been undulating, yet at a rather dynamic pace compared to the advertising markets of other countries that have already had many years of experience and history of operation – during 1991-1993 more than 1000 different advertising campaigns were created in Ukraine. companies, including more than 400 companies have been created in the media. We should also take into account global trends, especially globalization, the development of information technology and the Internet, which are also influenced by the domestic advertising market, which in general have caused dramatic changes in the principles of activity of the entire existing advertising industry.In the course of the research were used: general scientific methods, in particular: systematic approach – to summarize data of the advertising sphere as a whole set of elements in a set of relations and relations between them; methods of systematization and forecasting – to determine the general tendencies of development of advertising sphere of Ukraine and enterprises of advertising sphere of Ukraine.The general tendencies of development of advertising sphere of Ukraine and enterprises of advertising sphere of Ukraine are substantiated. The main reasons that have had an impact and will have an impact on the activity of domestic advertising companies in the future are identified. The scientific novelty is to identify the main tendencies in the development of the dvertising sphere of Ukraine and domestic enterprises of the advertising sphere, as well as the factors that influenced and influence their activity.The results of the study are aimed at ensuring the quality management of the activities of advertising companies and ensuring a high level of their competitiveness. They can be used to refine and / or revise strategic plans for development and activities, management principles of advertising businesses.

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