scholarly journals GERAKAN RAMAH LINGKUNGAN PADA PRODUK RITEL DI PASAR TRADISIONAL PONDOK LABU JAKARTA SELATAN

2021 ◽  
Vol 3 (2) ◽  
Author(s):  
Nur Hidayah Nur Hidayah ◽  
Thea Herawati Rahardjo Thea Rahardjo
Keyword(s):  
Role Model ◽  
Environmentally Friendly ◽  
Marketing Strategies ◽  
Retail Stores ◽  
Environmentally Conscious ◽  
Traditional Markets ◽  
Fashion Products ◽  
Retail Business ◽  
Long Time ◽  
Courier Service

The Community Service (PKM) activity aims to introduce environmentally friendly marketing to retail products found at Pondok Labu Market, South Jakarta. The partner that was chosen for this activity is the owner of the retail shop named ‘Bunda’, which sells fashion products. The owner has been in the business for a long time but does not have knowledge of environmentally friendly marketing strategies in modern traditional markets. Nowadays, the society is smarter and more considerate towards the environment, the high awareness about various environmental problems has led to a shift in consumer behavior, whereby consumer pose a different attitude towards green lifestyles .The methods offered in this activity include training in the form of socializing the importance of environmentally friendly marketing in operating a retail business. The activity also provides assistance to retail stores in environmentally friendly marketing activities to become a role model for other retail stores. The socialization was carried out online, among others, providing knowledge related to marketing strategies to be able to compete. Socialization related to government regulations regarding environmentally friendly packaging and social responsibility as a business actor. Assisting the business owner through the introduction of environmentally conscious packaging has also been done by discussing packaging materials, shapes and colors. Delivery of packaging via JNE (local courier service) to partners. The results show there has been an increase in partners' knowledge about environmentally friendly marketing. Partners have replaced plastic shopping bags with eco-friendly shopping bags, so the products sold have higher selling value than competitors.ABSTRAK:Kegiatan PKM (Pengabdian Kepada Masyarakat) bertujuan untuk pengenalan  pemasaran ramah lingkungan pada produk ritel yang terdapat di Pasar Pondok Labu Jakarta Selatan. Kegiatan ini dilakukan dengan melihat permasalahan yang terdapat di toko ritel. Mitra yang dipilih pada kegiatan ini adalah pemilik toko ritel Bunda yang menjual produk fashion yang sudah lama melakukan usaha namun belum memiliki pengetahuan tentang strategi pemasaran yang ramah lingkungan pada pasar tradisional yang sudah modern. Masyarakat semakin pintar dan peduli akan lingkungan, tingginya kesadaran tentang berbagai masalah lingkungan telah menyebabkan pergeseran tingkah laku konsumen, perubahan sikap konsumen terhadap gaya hidup hijau. Metode yang ditawarkan dalam kegiatan ini meliputi pelatihan dalam bentuk sosialisasi akan pentingnya pemasaran ramah lingkungan dalam menjalankan usaha ritel. Selain itu melakukan pendampingan pada toko ritel dalam kegiatan pemasaran ramah lingkungan untuk menjadi percontohan pada toko ritel lainnya. Sosialisasi pemasaran  gerakan ramah lingkungan telah dilakukan secara daring antara lain memberikan pengetahuan terkait strategi pemasaran untuk mampu bersaing. Sosialisasi terkait peraturan pemerintah mengenai kemasan yang ramah lingkungan dan juga tanggung jawab social sebagai pelaku bisnis. Pendampingan kemasan yang berorientasi ramah lingkungan telah dilakukan dengan mendiskusikan bahan, bentuk,dan warna kemasan. Pengiriman kemasan melalui JNE kepada mitra . Hasil kegiatan menunjukkan tejadinya peningkatan pengetahuan mitra tentang pemasaran ramah lingkungan, selain itu mitra telah  mengganti kantong plastik belanja dengan kantong tas belanja yang lebih ramah terhadap lingkungan, sehingga produk yang dijual memiliki nilai jual lebih dibandingkan pesaing

scholarly journals Consumer Perceptions of Eco-friendly and Sustainable Terms

2015 ◽  
Vol 44 (1) ◽  
pp. 21-34 ◽  
Author(s):  
Benjamin Campbell ◽  
Hayk Khachatryan ◽  
Bridget Behe ◽  
Jennifer Dennis ◽  
Charles Hall
Keyword(s):  
Online Survey ◽  
Consumer Preferences ◽  
Environmentally Friendly ◽  
Marketing Strategies ◽  
Consumer Perceptions ◽  
Environmentally Conscious ◽  
Decision Mechanism ◽  
Sustainable Marketing ◽  
Using Data

Common marketing strategies include emphasizing products’ “green” or environmentally friendly attributes and characteristics to appeal to a growing market of environmentally conscious consumers. While previous studies have used product labels such as “eco-friendly,” “environmentally friendly,” and “sustainable” to investigate consumer preferences, relatively little is known about how consumer perceptions as a pre-decision mechanism impact their preferences and choice behaviors. Using data collected through an online survey of U.S. and Canadian consumers, we investigate systematic differences in individuals’ perceptions of the terms “eco-friendly” and “sustainable.” Marketing implications for the food and green (i.e., greenhouse/nursery producers, suppliers, and retailers) industries are discussed.

scholarly journals MEMBANGUN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA USAHA RITEL PASAR TRADISIONAL DI KOTA TANGERANG SELATAN

2021 ◽  
Vol 3 (2) ◽  
Author(s):  
Thio Lie Sha ◽  
M Tony Nawawi Tony Nawawi ◽  
Rosmita Rasyid Rosmita Rasyid
Keyword(s):  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Online Retail ◽  
Building Relationships ◽  
Team Members ◽  
Traditional Markets ◽  
Retail Business ◽  
Retail Trading ◽  
Lack Of Knowledge

In community service activities that have been carried out in Tangerang City, the aim of this activity is to conduct training in retail businesses in South Tangerang, in building relationships with customers. Providing knowledge on how to build good relationships with customers is expected to increase customer loyalty. This activity refers to the results of internal grant research from PKM team members on customer relationship management (CRM). For retail businesses, it is very important to build customer relationship management (CRM) in increasing and maintaining loyal customers. The partner that is used as a place of activity is engaged in retail trading in eight traditional markets in South Tangerang, and has been in business for 6 years. With preliminary observations made on partners, several problems faced by these partners were identified, including a). Lack of knowledge of partners in doing good relationships with customers. b) lack of knowledge of partners to analyze customer relationship management (CRM) programs in maintaining customers. Based on the analysis of partner problems, there is still weak knowledge of customer relationship management (CRM) so that partners have not been able to build relationships with customers. The method offered in this activity is training online retail business owners. The results of this activity indicate that the partners are very enthusiastic in listening to and discussing the CRM material delivered by the PKM TEAM. Thus the understanding of partners about CRM will be further improved. ABSTRAK:Pada kegiatan pengabdian kepada masyarakat yang telah dilaksanakan di Kota Tangerang, yang bertujuan untuk kegiatan ini adalah melakukan pelatihan pada usaha ritel di Tangerang Selatan, dalam membangun hubungan dengan pelanggan. Dengan pembekalan pengetahuan tentang cara membangun hubungan yang baik dengan pelanggan diharapkan dapat meningkatkan loyalitas pelanggan. Kegiatan ini mengacu dari hasil penelitian hibah internal dari anggota tim PKM tentang customer relationship managemen (CRM). Bagi usaha ritel sangat penting membangun customer relationship managemen ( CRM) dalam meningkatkan dan mempertahankan pelanggan yang setia. Mitra yang dijadikan tempat kegiatan adalah bergerak dalam bidang perdagangan eceran di pasar tradisional delapan Tangerang Selatan , dan sudah melakukan usaha selama 6 tahun. Dengan observasi awal yang dilakukan pada mitra teridentifikasi beberapa persoalan yang dihadapi mitra tersebut diantaranya a). Kurangnya pengetahuan mitra dalam melakukan hubungan yang baik dengan pelanggan. b) kurangnya pengetahuan mitra menganalisis program customer relationship managemen (CRM) dalam mempertahankan pelanggan. Berdasarkan analisis masalah mitra , masih lemahnya pengetahuan akan customer relationship managemen (CRM) sehingga mitra belum mampu membangun hubungan dengan pelanggan. Metode yang ditawarkan pada kegiatan ini adalah pelatihan kepada pemilik usaha ritel secara daring. Hasil kegiatan ini menunjukkan bahwa mitra sangat antusias dalam mendengarkan dan berdiskusi tentang materi CRM yang disampaikan oleh TIM PKM. Dengan demikian pemahaman mitra tentang CRM akan lebih meningkat.

Gender differences in Taiwan’s hypermarkets

2016 ◽  
Vol 28 (4) ◽  
pp. 650-662 ◽  
Author(s):  
Tsung-Sheng Chang ◽  
Hsiaoping Yeh
Keyword(s):  
Gender Differences ◽  
Customer Behavior ◽  
Marketing Strategies ◽  
Male And Female ◽  
Content Type ◽  
Product Categories ◽  
Traditional Markets ◽  
Key Factor ◽  
Practical Implications

Purpose Hypermarkets face a very competitive environment, as their rivals also include traditional markets, convenient stores and supermarkets. In addition to offering innovative services, hypermarket managers must also pay attention to customer shopping patterns and behaviors in order to gain market share. The purpose of this paper is to posit that there will be significant differences between male and female hypermarket customers in terms of both shopping time and categories of goods purchased. Design/methodology/approach To investigate actual shopping behaviors, this study observed customers in hypermarkets and recorded how long they spent shopping and what they purchased. Findings The results of this study implied that gender is a key factor that affects both shopping time and the goods purchased in Taiwanese hypermarkets. The empirical findings also indicated that customers favor certain goods categories. Practical implications The results of this study provide details of the differences between male and female hypermarket customers, with which managers can use to develop better marketing strategies. Originality/value The purpose of this study is to show hypermarket retailers how gender differences affect customer behavior in this context. It also presents a consumer product categories list for hypermarkets, and this can be used as a reference for follow-up studies.

Loyalty of on-Line Bank Customers

1999 ◽  
Vol 14 (4) ◽  
pp. 375-386 ◽  
Author(s):  
Leif B. Methlie ◽  
Herbjørn Nysveen
Keyword(s):  
Customer Value ◽  
Explanatory Power ◽  
Search Costs ◽  
Marketing Strategies ◽  
Market Place ◽  
Traditional Markets ◽  
Brand Reputation ◽  
Value Propositions ◽  
On Line ◽  
Business Sectors

Electronic commerce changes the relationships between sellers and buyers dramatically. The new properties of electronic markets offer customers added values. New customer value propositions have to be established in most markets and new marketing strategies must be formulated. One of the business sectors most heavily affected is banking. How can banks retain loyal customers when moving into electronic banking? Research in marketing has unveiled several determinants of customer loyalty. However, this knowledge is based on research on customers in traditional markets. In this paper we focus on customers’ loyalty in on-line banking. The findings indicate that determinants of loyalty in on-line banking environments are similar to those in the physical market-place. However, customer satisfaction is found to have the most significant impact, followed by brand reputation, while switching costs and search costs, although significant, have minor explanatory power. The implications of these findings on banks’ marketing strategies are discussed.

Antecedents of green consumption: a scale of measure

2018 ◽  
Vol 35 (4) ◽  
pp. 414-425 ◽  
Author(s):  
Sinove Marde ◽  
Claire Verite-Masserot
Keyword(s):  
Environmentally Friendly ◽  
Marketing Strategies ◽  
Dimensional Structure ◽  
Future Research ◽  
Content Type ◽  
Green Consumption ◽  
Product Categories ◽  
Two Samples ◽  
The Relationship

Purpose This paper aims to provide a scale of measure that is based on the antecedents of environmentally friendly consumption, which will measure multifaceted profiles and apply to several product categories over the long term. Design/methodology/approach The list of antecedents is derived from the literature and a qualitative study. Exploratory and confirmatory analyses using two samples of respondents are conducted to validate the scale. Findings The results suggest the use of a scale with three multi-dimensional facets when examining the antecedents of environmentally friendly consumption. The first facet is called “barriers to purchase” and has a four-dimensional structure; the second facet is called the “relationship with the product” and has a two-dimensional structure; and the third facet is called the “propensity to consume environmentally friendly products” and has a four-dimensional structure. Research limitations/implications Future research should seek to test and confirm the version of the global tool of measure proposed in this study. Practical implications Firms can use the tool to better understand the reasons to buy or not buy green products. They can now have multifaceted profiles to better comprehend environmentally aware consumption and to adapt their marketing strategies. Originality/value The tool of measure proposed here highlights the predictive indicators of green consumption based on its antecedents. Because these antecedents can differ not only in their nature but also in their intensity, combining them to develop a global tool is necessary.

scholarly journals Deciding Where to Buy: Store Choice Behaviour of Indian Shoppers

2002 ◽  
Vol 27 (2) ◽  
pp. 13-28 ◽  
Author(s):  
Piyush Kumar Sinha ◽  
Arindam Banerjee ◽  
Dwarika Prasad Uniyal
Keyword(s):  
Marketing Strategies ◽  
Future Research ◽  
Store Choice ◽  
Research Directions ◽  
Logit Regression ◽  
Multinomial Logit Regression ◽  
Retail Business ◽  
Choice Pattern ◽  
Different Types ◽  
Future Research Directions

Store choice is a decision that a shopper is fairly involved in. It is important for a store to understand this behaviour for developing marketing strategies to attract and keep its clientele. It is found that shoppers choose the store based on many aspects that could be classified as primary and image based. It is also found that the importance of each of these aspects changes with the kind of store the shopper wants to visit. In the Indian context where the shopper does not have much variety in store format, the type of store is recognized by the kind of product the store deals in. The paper is an attempt to understand this behaviour of the shopper. The shoppers are explored for the primary reasons for choosing a store. Then, using a factor analysis, the several image dimensions are classified. Further, using multinomial logit regression, the store choice pattern is studied across different types of store. Implications for the managers in the retail business are drawn and future research directions have been highlighted.

Environmentally Motivated Materials Research

MRS Bulletin ◽  
2001 ◽  
Vol 26 (11) ◽  
pp. 867-870 ◽  
Author(s):  
Robert H. Hurt ◽  
Soo W. Lee
Keyword(s):  
North America ◽  
Adverse Effects ◽  
Scientific Literature ◽  
Environmentally Friendly ◽  
Computer Search ◽  
Environmentally Conscious ◽  
Competitive Price ◽  
Recent Computer ◽  
Materials Research ◽  
Environmentally Preferable

“Environmentally conscious” materials, or “ecomaterials,” are those specifically designed to minimize adverse effects on the environment while maintaining acceptable performance and a competitive price. Related terms include “environmentally friendly” materials, or “environmentally preferable” materials, which are essentially synonymous. A notable geographic trend was observed in relation to this terminology: a recent computer search of the scientific literature under “ecomaterials” produced eight hits, all from authors in Asia, while “environmentally friendly materials” produced six hits, primarily from authors in North America and Europe.

The voice of the customer in the design of organized retail stores

2015 ◽  
Vol 5 (6) ◽  
pp. 1-7
Author(s):  
Gyan Prakash ◽  
Abhinav Vohra ◽  
Sangeeta Sahney
Keyword(s):  
Real Life ◽  
Subject Area ◽  
Retail Stores ◽  
Customer Requirements ◽  
Content Type ◽  
Design Elements ◽  
Retail Business ◽  
Real Life Situation ◽  
Design Characteristics ◽  
Voice Of The Customer

Subject area Marketing, retail. Study level/applicability The case study is specific to the marketing demographics of Indian shoppers with respect to organized retail stores, and therefore, the inter-relationships between various design elements and the relative importance of certain parameters discussed in the text may not follow the same pattern elsewhere in the world. Case overview The case emulates the real-life situation of an organized retail store, Super Mart, to understand the inculcation of voice of the customer in the design of organized retail stores in India. It gives insights about factors which influence the shopping intent of customers while giving information about the inter-relationships among various design characteristics. It also gives an idea about inter-dependence between design characteristics and customer requirements. This is followed by certain questions, the responses to which can be interpreted from the text and the data provided therein. Expected learning outcomes The case aims to educate its audience about the following aspects of organized retail business: factors influencing offline shopping intent of customers; relative order of importance of customer requirements with respect to organized retail stores; inter-relationships between various design elements; and future trends in the organized retail space. Such a knowledge would help hone the skills of the next generation of business leaders in the retail space. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

scholarly journals Influence of dimensions of viral marketing on customer’s satisfaction in fast food restaurants in Jordan

2020 ◽  
Vol 6 (2) ◽  
Author(s):  
Akaileh Mustafa
Keyword(s):  
Fast Food ◽  
Marketing Research ◽  
Marketing Strategies ◽  
Viral Marketing ◽  
The Internet ◽  
Brand Association ◽  
The Social ◽  
Long Time ◽  
Fast Food Restaurants ◽  
The Relationship

Viral marketing is becoming a key instrument in marketing strategies now days, used by a lot of firms to achieve these goals, due to the wide spread  of the internet among all people now days, and the tendency of people from deferent ages to spend more time on the internet to use the social media, customer’s satisfaction have received a great attention in marketing research since a long time ago, whereas academic literature in the viral marketing is still sparse, particularly the dimention that influencing customer’s satisfaction in fast food restaurants in Jordan. Therefore, this paper attempts to fill this gap by examining the relationship between promotion, Brand awareness, Trust, and Brand association on customer’s satisfaction to address the inconsistent findings in the previous studies.

scholarly journals Peluang Bisnis Kantong Belanja Ramah Lingkungan Berbasis Pada Perilaku Konsumen Ritel Modern akan kantong Plastik Berbayar

2018 ◽  
Vol 5 (2) ◽  
pp. 133-144
Author(s):  
Suharmiati . ◽  
Budi Harni
Keyword(s):  
Data Analysis ◽  
Environmentally Friendly ◽  
Consumer Perception ◽  
Retail Stores ◽  
Comparison Analysis ◽  
Descriptive Data ◽  
Business Opportunity ◽  
Analysis Techniques ◽  
Plastic Bags ◽  
Convenience Sampling

This study aims to determine the behavior of modern retail consumers will use plastic bags in shopping at modern retail stores Indonesia. The second goal of this research is to know consumer perception of product and price from environmentally friendly shopping bag packaging product. The third objective is to know the business opportunity of environmentally friendly shopping bags. Samples were chosen using non-probability technique ie convenience sampling with sample size was 194 respondents. Data collection techniques used questionnaire instruments with data analysis techniques using descriptive data analysis and non-parametric paired sample comparison analysis methods. Based on the results of the analysis datadiketahui that consumer behavior is the respondents of this research is not or have not moved to take the initiative to carry their own shopping bags, when shopping at modern retail stores.

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