Analisis Strategi Soar Pt. Xyz Dalam  Meningkatkan Penjualan Bahan Baku Kimia Untuk Industri Tekstil, Kayu, Pakaian Dan Deterjen

PT. XYZ is a private multinational company engaged in chemical type commodities trading with sodium sulphate, sodium carbonate and hydrogen peroxide – three of the most common chemicals used in textile, pulp & paper and detergent industry – as their main traded commodities. However, due to many opportunities available and the company’s experience as an international trader, marketing plan should not be ignored especially when the company is still relatively new as a supplier. Based on last year sales revenue alone, PT. XYZ placed third among four other companies, placing PT. XYZ as a market follower and thus needed to formulate an offensive strategy to achieve higher sales. The method used in this study is by using SOAR tool instead of SWOT analysis and translated into Treacy and Wiersema’s value disciplines. consisted of three strategies, i.e. operational excellence, customer intimacy and product leadership. The study found that there is a need for the company to use a combined strategy of operational excellence and customer intimacy.

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PENERAPAN VALUE DISCIPLINE STRATEGY PADA BANK KALTIM CABANG TANA PASER

Sebatik ◽

10.46984/sebatik.v18i1.84 ◽

2017 ◽

Vol 18 (1) ◽

pp. 5-9

Author(s):

Wahyuni Wahyuni ◽

Jajang Nurjaman

Keyword(s):

Market Segment ◽

Customer Intimacy ◽

Operational Excellence ◽

Product Leadership

Bank Daerah saat ini diharapkan mampu bersaing dengan bank-bank swasta dalam meningkatkan kualitas taraf hidup masyarakat, selain untuk dapat menghimpun dana masyarakat di daerah tersebut. Bank Kaltim Cabang Tana Paser yang merupakan bank daerah di Kabupaten Tana Paser terus berupaya untuk memberikan layanan terbaik kepada nasabahnya dalam bentuk pelayanan produk dan jasa. Sesuai dengan visinya “Menjadi The True Regional Champion yang Kuat, Kompetitif dan Kontributif dalam mendukung pertumbuhan ekonomi daerah yang berkualitas”, Bank Kaltim Cabang Tana Paser membutuhkan suatu strategi bisnis untuk mencapai visi tersebut yaitu dengan menggunakan Value Discipline Strategy. Value discipline strategy atau bisa disebut disiplin nilai pertama kali dikemukakan oleh seorang presiden dari perusahaan Treacy yaitu Michael Treacy dan Fred Wierseam. Pada dasarnya, teori ini menekankan pentingnya identifikasi terhadap segmen pasar (market segment). Menurut pand angan ini, ada tiga segmen generik, diantaranya adalah Operational Excellence,Product Leadership,Customer Intimacy. Untuk dapat menentukan jenis strategi yang tepat, maka dibutuhkan suatu analisis baik dari faktor eksternal dan internal. Setelah dilakukan analisis dapat disimpulkan bahwa jenis strategi yang tepat untuk diterapkan adalah Customer Intimacy dimana pada jenis strategi ini Bank Kaltim Cabang Tana Paserdifokuskan pada pendekatan terhadap nasabah.

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Web-Based Implementation of E-Marketing to Support Product Marketing of Chemical Manufacturing Company

CommIT (Communication and Information Technology) Journal ◽

10.21512/commit.v9i2.1650 ◽

2015 ◽

Vol 9 (2) ◽

pp. 73 ◽

Cited By ~ 4

Author(s):

Riswan Efendi Tarigan ◽

Kartika Sari Dewi

Keyword(s):

Research Method ◽

Swot Analysis ◽

Marketing Strategies ◽

Marketing Plan ◽

Web Based ◽

Face To Face ◽

Chemical Manufacturing ◽

Manufacturing Company ◽

Product Marketing ◽

Descriptive Method

Currently, many company’s marketing strategies are limited only to face-to-face communication, telephone, facsimile, company portfolio, and product brochures. However, those marketing strategies are well- known to have limited impacts. Therefore, the presence of e-marketing as one of the marketing strategies would be appropriate to cover the weaknesses and to solve a number of the marketing problems. The purpose of this study is to discuss matters related to marketing, such as, proposing a marketing plan using website, expanding marketing segment, and introducing existing products for a chemical manufacturing company. The adopted research method is a descriptive method where the study is directly performed on the research object to acquire necessary data. The collected data are further analyzed using the Porter’s Five Force and SWOT analysis. Fi- nally, the work provides a number of recommendations for implementing e-marketing strategies to support the company business.

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CAN PRODUCT LEADERSHIP BE A PREDICTOR OF A CUSTOMER’S LOYALTY?

Journal of Indonesian Economy and Business ◽

10.22146/jieb.6214 ◽

2015 ◽

Vol 29 (1) ◽

Author(s):

MS. Eric Santosa

Keyword(s):

Brand Equity ◽

Sales Volume ◽

Service Support ◽

Customer's Loyalty ◽

Customer Intimacy ◽

Relationship Of ◽

Product Leadership ◽

The Relationship

Leading companies commonly employ a particular strategy to cover a market. They mightchoose product leadership, service support excellence, customer intimacy strategy, as well as acombination of them.The use of these strategies is obviously to gain more customers, since the product becomes achoice as an effect of the brand equity strengthening. While firms are very concerned withcustomer loyalty to maintain a stable sales volume, a question arises whether the brand equityhas an effect on the customer’s loyalty. Logically, if a strategy can develop the product’s brandequity which in turn propels cutomers to buy it, it will hopefully improve customers’ loyalty aswell.Therefore, this study is designed to answer the questions, (1) which strategy (among thethree) adds power to the brand equity, (2) the brand equity is influential to the customer’sloyalty, and (3) the product leadership can predict the customer’s loyalty. Three antecedents ofbrand equity are employed, i.e. product leadership, service support excellence, and customerintimacy. These three variables, along with brand equity can also indicate as predictors ofcustomer’s loyalty. A sample consisting of 100 respondents withdrawn through a judgmentmethod. Data were analyzed by Amos 5.0 and SPSS 16.0. The results denote that the relationshipsbetween product leadership and customer intimacy to brand equity, also brand equity tocustomer’s loyalty are significant. On the contrary, the relationship of service supportexcellence to brand equity and the relationship of product leadership to customer’s loyalty aretrivial.Keywords: product leadership, service support excellence, customer intimacy, brand equity,customer’s loyalty

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Proposed Strategy for The Development of Turbomachinery Equipment Service in Indonesia (Case Study: PT XYZ)

European Journal of Business Management and Research ◽

10.24018/ejbmr.2020.5.4.406 ◽

2020 ◽

Vol 5 (4) ◽

Author(s):

Sitti Annisa Mandasari ◽

Harimukti Wandebori

Keyword(s):

Market Share ◽

Value Chain ◽

Business Strategy ◽

Swot Analysis ◽

Service Development ◽

Service Market ◽

Sales Revenue ◽

Differentiation Strategy ◽

Competitor Analysis

PT XYZ is one of the companies in Indonesia focusing on heavy rotating equipment, repair and manufacture Not only domestically, the company also plans to expand the business internationally to other countries in South East Asia. By increasing the company’s sales revenue and expanding the market share, PT XYZ might be able to achieve the goal. However, in the sales it is found that the current operational management strategy can no longer sustain profitable and it makes the sales revenue drops for the last two years. The purpose of this research is to find and identify the strategy of the turbomachinery equipment service business to keep on growing in Indonesia. The conceptual framework used this strategy begins with analyzing the external environment by using PESTLE, Porter’s Five Forces, and competitor analysis. After external analysis, internal analysis is done by analyzing the resources and the value chain. Later on, all of the results will be summarized with a SWOT analysis. The results reveal that the company does not have a coherent business strategy. Thus, it evokes several problems in some internal parts of the company, such as an ineffective marketing strategy and improper resource allocation. The applied strategy in this research is the differentiation strategy. This differentiation strategy expansion will be the key to support the company’s development in the turbomachinery equipment service market in Indonesia. Meanwhile, the outcome is expected to extend PT XYZ’s market share, product development, and service development later in the future.

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Operational Excellence as the Main Customer Value: Information Technology Vendors' Perspective

Business Systems Research Journal ◽

10.2478/bsrj-2019-0002 ◽

2019 ◽

Vol 10 (1) ◽

pp. 13-30

Author(s):

Christof Gellweiler

Keyword(s):

Information Technology ◽

Customer Value ◽

Global Market ◽

Process Efficiency ◽

Annual Reports ◽

Competitive Capabilities ◽

Research Questions ◽

Value Disciplines ◽

Operational Excellence ◽

The Competitiveness Of Enterprises

Abstract Background: Information technology (IT) requires substantial investments from enterprises to build competitive capabilities. IT products are supposed to provide value to customers and to increase the competitiveness of enterprises. Vendors of IT products should take the competitive strategy and value creation for enterprise buyers into account. Objectives: This article takes the perspective of IT vendors (ITVs) and attempts to answer the research questions “What types of customer value do ITVs consider?” and “Do ITVs consider the competitiveness of enterprises?” Methods/Approach: This research investigates descriptions from ITVs and analyzes patterns and correlations of coded content. The annual reports of 32 global market-leading ITVs were examined through direct content analysis. Results: Half of the annual reports mention the competitiveness of enterprise buyers; 84% of the samples relate to customer-value disciplines. Moderate positive and monotonic relationships were detected between customer value disciplines. Conclusions: ITVs consider the competitiveness of buyers and noticeably regard customer value disciplines, mainly operational excellence, that in turn refers to process efficiency and cost-effectiveness.

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Retail Supply Chain Management Trends

Supply Chain and Logistics Management ◽

10.4018/978-1-7998-0945-6.ch100 ◽

2020 ◽

pp. 2089-2108

Author(s):

Kumari Smriti

Keyword(s):

Supply Chain ◽

Supply Chain Management ◽

Customer Service ◽

Leadership Strategies ◽

Chain Management ◽

Cost Leadership ◽

Retail Strategy ◽

Retail Organizations ◽

Customer Intimacy ◽

Product Leadership

Improving the organization's performance and securing competitive advantage over others greatly depends on the supply chain management as it is seen that the competition is no longer between the organizations, rather they are amongst supply chains. This study is based on collecting the information and data about the supply chain management from 60 retail organizations. This study will show the aspects of supply chain management in the retail domain highlighting the challenges, capabilities and the priorities for the next 2-3 years. As retailers choose to concentrate either on product leadership private-label or high touch customer intimacy or on cost leadership strategies, their supply chain priorities and investment decisions are tailored to the specific requirements. While retail is extremely diverse, but retailers across the globe share many priorities — balance the availability of the inventory; control the costs and customer service in order to maintain the retail strategy. Our effort has been to explore how retailers are managing these priorities and getting ready for future.

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Retail Supply Chain Management Trends

Advances in Logistics, Operations, and Management Science - Handbook of Research on Strategic Supply Chain Management in the Retail Industry ◽

10.4018/978-1-4666-9894-9.ch001 ◽

2016 ◽

pp. 1-18 ◽

Cited By ~ 1

Author(s):

Kumari Smriti

Keyword(s):

Supply Chain ◽

Supply Chain Management ◽

Customer Service ◽

Leadership Strategies ◽

Chain Management ◽

Cost Leadership ◽

Retail Strategy ◽

Retail Organizations ◽

Customer Intimacy ◽

Product Leadership

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Becoming a Hidden Champion: From Selective use of Customer Intimacy and Product Leadership to Business Attractiveness

South East European Journal of Economics and Business ◽

10.1515/jeb-2017-0008 ◽

2017 ◽

Vol 12 (1) ◽

pp. 89-103

Author(s):

Melita Balas Rant ◽

Simona Korenjak Cerne

Keyword(s):

Eastern Europe ◽

Central And Eastern Europe ◽

Market Positioning ◽

Explorative Study ◽

International Scale ◽

Market Leadership ◽

High Level ◽

Customer Intimacy ◽

The Impact ◽

Product Leadership

AbstractThis paper sheds light on factors that support SMEs becoming market leaders on an international scale. Specifically, it studies the hidden champion type of companies, defined as SMEs that hold market leadership in narrow business segments on a regional or wider international scale. The market positioning of hidden champions is defined subjectively by CEOs in such a way that they create a high level of business attractiveness. This explorative study reveals that product leadership and customer intimacy are two blocks that build the business attractiveness of hidden champions. More specifically, the study on data from 93 niche leaders from Central and Eastern Europe showed that product leadership negatively moderates the business attractiveness-performance relationship, while the impact of the combination of product leadership and customer intimacy on the business attractiveness-firm performance relationship is not straightforward and depends on different combinations of these values.

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Re-imaging Rosetta historic core through Space Syntax

International Journal of Architectural Research Archnet-IJAR ◽

10.1108/arch-05-2019-0109 ◽

2019 ◽

Vol 13 (3) ◽

pp. 645-669

Author(s):

Yasmine Sabry Hegazi ◽

Mohanad Fouda

Keyword(s):

Swot Analysis ◽

Space Syntax ◽

Residential Building ◽

Research Approach ◽

Analysis Tool ◽

Developmental Approach ◽

Content Type ◽

Commercial Activities ◽

Combined Strategy ◽

Connected Spaces

Purpose The purpose of this paper is to develop strategies of re-imaging the Rosetta historic district through choosing the suitable uses and their specific locations in compliance with the urban design fabric of the historic core. These strategies are to be fulfilled using Space Syntax as an urban analysis tool, in the context of “connectivity analysis.” Design/methodology/approach The research methodology follows the combined strategy between three methods of research: a SWOT analysis, to reveal the historic core status; an experimental research approach, which stimulates the chosen area via Space Syntax; and the third is a case study of the Rosetta historic core. Findings The re-usage of the Rosetta old core was not originally planned as commercial and to host movable vendors, but the core was forced to adapt afterwards to suit this usage, while the Souk and those big new residential building urban blocks have clearly deformed the historic image of the Rosetta historic core. Moving from one space to another, it was found that well-connected spaces have higher movement density, such as Al Souk Street, while less dense spaces can tolerate more movement without conflicting with highly dense ones. The existing commercial activities can be classified into movable activities – which can be easily relocated – and shop-based, which need a developmental approach in their original locations. The disconnected district can be used as a commercial zone for the movable vendors, to which human flow can be successfully directed in order to reduce the density in the more connected spaces. Originality/value The research value lies in exploring how to re-image urban heritage via relocating the places reused with unsuitable activities through Space Syntax.

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Comparison of first-year student conceptions of their future roles as engineers between Belgium, Ireland, and The Netherlands

International Journal of Mechanical Engineering Education ◽

10.1177/03064190211027135 ◽

2021 ◽

pp. 030641902110271

Author(s):

Gillian Saunders-Smits ◽

Sofie Craps ◽

Darren Carthy ◽

Greet Langie

Keyword(s):

The Netherlands ◽

Role Model ◽

Leadership Role ◽

First Year ◽

Engineering Technology ◽

First Year Students ◽

The Right ◽

Customer Intimacy ◽

Job Content ◽

Product Leadership

Recent research by KU Leuven showed that 33% of the engineering graduates in Flanders changed jobs in the first year, with 60% of those citing job content as a reason. Also, industry often reports that recent graduate hires lack the right skills for the job. It appears that students seem to enter the labour market less prepared both in perception and skill level. This study investigates the perceptions of first-year students on their future role and the competencies they need by developing an engineering role model on the business model of Tracey and Wiersema. The premise of the PREFER-model is that most vacancies for junior engineers fall into one of three roles: Product Leadership (i.e., focus on radical innovation), Operational Excellence (i.e., focus on process optimization), and Customer Intimacy (i.e., focus on client-tailored solutions). A survey was administered to first-year students from the three largest engineering degrees in Belgium, Ireland, and the Netherlands. A total of 197 students in Belgium (KU Leuven – Engineering Technology), 89 students in Ireland (TU Dublin – Engineering), and 372 students in the Netherlands (TU Delft – Aerospace Engineering) participated. In this survey, students were also asked to express their preference for three fictional job vacancies reflecting the three different roles. The results showed that first-year students do not have a clear view of the future and have an idealized perception of the engineering profession centred around the Product Leadership role. Students were also found to overestimate their level of preparedness when it comes to their mastery of competencies. It is suggested that having a discerning professional roles model as well as instruments that allow students to assess their role alignment and associated role competencies will help mitigate these issues.

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