scholarly journals Strategi Manajemen pada Street Food Yolkee di Pusat Kuliner Pasar Lama Tangerang

2020 ◽  
Vol 4 (1) ◽  
pp. 30
Author(s):  
Hana Nathasya
Keyword(s):  
Management Strategy ◽  
Swot Analysis ◽  
Management Strategies ◽  
Primary Data ◽  
Street Food ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
The Right

The purpose of this research is to analyze IFE, EFE, IE Matrix on Yolkee, and to find the strengths and weaknesses using SWOT analysis, and to know the right management strategy that can applied by Yolkee using QSPM. The type of research used in this study is qualitative descriptive approach. The data used in this research is primary data. The collection of data obtained from the field reaserch and study of literature. Results of this study showed the IFE, EFE, IE Matrix, SWOT analysis of Yolkee, and the management strategies that can applied by Yolkee by using QSPM.

scholarly journals ECOTOURISM MANAGEMENT STRATEGY TO SUPPORT ENVIRONMENTAL CONSERVATION IN MOKWAM AREA, MANOKWARI REGENCY, WEST PAPUA

2017 ◽  
Vol 11 (2) ◽  
pp. 156
Author(s):  
Fina Elziana Sapary ◽  
I Nyoman Rai ◽  
I Nyoman Sunarta
Keyword(s):  
Management Strategy ◽  
Swot Analysis ◽  
Management Strategies ◽  
Environmental Conservation ◽  
Environmental Preservation ◽  
West Papua ◽  
Birds Of Paradise ◽  
Qualitative Descriptive ◽  
Endemic Flora ◽  
Internal And External Factors

Mokwam Area is one of the ecotourism objects in Warmare District, Manokwari Regency, West Papua Province. Whilst, it has a wide variety of endemic flora and fauna, ecotourism of Mokwam is also rich in herbs used by indigenous Mokwam known as Arfak tribe. The aim of this study were: 1) to identify the potential of ecotourism in Mokwam Area, 2) to better understanding constraints in ecotourism management supporting environmental preservation in Mokwam Area, and 3) to determine the ecotourism management strategies in favor of Mokwam environmental preservation. Data collection techniques of this research were observation, interview and documentation. The collected data was analysed by using qualitative descriptive and SWOT analysis. The SWOT is used to frame ecotourism management strategy by identifying internal and external factors. The results shows that the ecotourim potential of Mokwam area is a beautiful natural scenery, as well as biodiversity of flora and fauna. The potential attracted endemic faunas of Mokwam ecotourism is a variety of Birds of Paradise (Burung Cenderawasih) which are Cenderawasih Raja (Western Parotia), Cenderawasih Bela Rotan (Magnificent Bird of Paradise), Cenderawasih Ekor Panjang (Arfak Astrapia), Cenderawasih Buff-tailed sicklebill, Cenderawasih Long-tailed paradigala, Cenderawasih Black Sicklebill, as well as Namdurpolos Clever Bird (Vogelkop Bowerbird). Several considerable constraints in managing Mokwam ecotourism considering the environmental conservation is shifting cultivation method implementing by Arfak tribe. This method would potentially exterminate the forest as a habitat of the endemic flora and fauna if there is an increase in population, hot mix road access to Mokwam areas has still not been available and lack of cooperation between villages in Mokwam Area. The strategies based conservation concept in managing Mokwam ecotourism are promoting Mokwam potential ecotourim to the outside audiences; preserving the local wisdom of igya ser hanjob in order to protect the forests which are the habitat of endemic flora and fauna; improving road access to Mokwam Area; conducting comparative studies to similar tourism objects; establishing effective cooperation with other available tourism objects around Mokwam Area; empowering Arfak community about ecotourism management so that the community competitiveness   towards other ecotourism areas could potentially be realised.  Keywords: Ecotourism, biodiversity of flora and fauna, management strategy, local wisdom  

Strategi Pengelolaan Mila Art Dance School

2020 ◽  
Vol 6 (1) ◽  
pp. 19-32
Author(s):  
Irma Indriyani
Keyword(s):  
Data Collection ◽  
Management Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Learning System ◽  
Primary Data ◽  
Teaching Staff ◽  
Analysis Techniques ◽  
Qualitative Descriptive ◽  
Internal And External Factors

ABSTRAKPenelitian ini bertujuan untuk menganalisis strategi pengelolaan Mila Art Dance School, di mana Mila Art Dance School ini merupakan salah satu sanggar tari yang namanya cukup terkenal di Yogyakarta. Mila Art Dance School sendiri didirikan oleh salah satu seniman tari muda di Yogyakarta yaitu Mila Rosinta Totoatmojo. Mila Art Dance School berdiri pada tahun 2015 dan masih beroperasi hingga sekarang bahkan saat ini semakin banyak peminat untuk menjadi konsumen di Mila Art Dance School. Dalam kurun waktu 4 tahun, Mila Art Dance School bisa meluluskan 854 siswa. Metode yang digunakan pada penelitian kali ini adalah deskriptif kualitatif dengan teknik pengambilan data primer. Untuk mengoptimalkan stategi pengelolaan yang dapat membantu Mila Art Dance School lebih berkembang dan dapat terus bersaing dengan pangsa pasar lainnya maka, pada penelitian ini menggunakan teknik analisis SWOT (kekuatan, kelemahan, peluang, ancaman) untuk menganalisis faktor internal dan eksternal, agar Mila Art Dance School dapat meraih kesuksesan di masa mendatang. Dari hasil analisis SWOT, Mila Art Dance School saat ini menunjukkan pada posisi kuadran eksponsif sehingga diperlukan strategi yang berupa penggunaan setiap kekuatan untuk menghadapi setiap ancaman. Posisi tersebut mengarah pada strategi ST, di mana Mila Art Dance School harus menambah dan memperbanyak kelas tari sesuai dengan keinginan konsumen, menjaring staf pengajar agar dapat bekerja lebih kreatif dan inovatif sehingga konsumen dapat menumbuhkan keinginan untuk memulai karir di bidang tari, memperbaharui sistem pembelajaran, menambahkan beberapa fasilitas yang dapat menunjang proses pembelajaran, dan menawarkan kepada konsumen tentang jaringan yang luas di bidang tari. ABSTRACT This study aims to analyze the management strategy of Mila art dance school, where Mila art dance school is a dance studio whose name is quite well known in Yogyakarta. Mila art dance school itself was founded by one of the young dance artists in Yogyakarta, Mila Rosinta Totoatmojo. Mila art dance school was founded in 2015 and is still operating to this day, and even now there are more interested parties to become consumers at Mila art dance school. Within 4 years Mila art dance school could graduate 854 students. The method used in this research is qualitative descriptive with primary data collection techniques. To optimize the management strategy that can help Mila art dance school develop and can continue to compete with other market share, this study uses SWOT analysis techniques (strengths, weaknesses, opportunities, threats) to analyze internal and external factors of Mila art dance school to achieve success in the future. From the results of the analysis of S.W.O.T Mila art dance school currently shows an exponential quadrant position so it requires a strategy in the form of using each force to deal faithfully with threats. This position leads to the ST strategy where Mila art dance school must add and multiply dance classes by the wishes of consumers, recruit teaching staff to work more creatively and innovatively so that consumers can grow up to start a career in dance, renew the learning system, add several facilities which can support the learning process, and offer consumers a broad network of dance.

scholarly journals Konsep Khilafah Menurut Sayyid Quthb dan Taqiyuddin Al-Nabhani dalam Perspektif Syiasyah Syar’iyyah

PALAPA ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 244-284
Author(s):  
Nurhadi Nurhadi ◽  
Mawardi Dalimunthe
Keyword(s):  
Islamic Law ◽  
Descriptive Analysis ◽  
Data Sources ◽  
Primary Data ◽  
Legal Basis ◽  
Islamic World ◽  
The People ◽  
Qualitative Descriptive ◽  
The One ◽  
The Right

The purpose of this study is to find out the concept of khilafah according to Sayyid Quthub and Taqiyuddin al-Nabhani, differences and legal basis. This study is a library model, with primary data sources, the Zhilalal-Qur'anic Tafseer and Nizham Al-Hukmi Fi Al-Islam and qualitative descriptive analysis methods. The result is the thought of the concept of khilafah according to sayyid Quthub: 1). The concept of the ruler / caliph, that who becomes the ruler of the choice of the Muslims, acts in absolute freedom, but that person gets the authority because he constantly applies the law of Allah Almighty. 2). The Islamic government system, the Supra Nasional government (the unity of the entire Islamic world). 3). The pillars of his Islamic government: a). Justice of the ruler; b). People's obedience; c). Consultation between the people and the authorities. Thought of the concept of the Caliphate according to Taqiyuddin Al-Nabhani: 1). The concept of the ruler / caliph is a person who represents the Ummah in government affairs and power and in applying syara 'laws. 2). The system of government is khilafah. 3). The pillars of his Islamic government: a). Sovereignty in the hands of syara '; b). Power of the people; c). To appoint a legal Caliph fardlu for all Muslims; d). Only Khailfah has the right to carry out tabanni (adoption) against syara 'laws; e) The Caliph has the right to make constitutions and all other laws. The differences in the concept of khilafah are both: 1). According to Sayyid Quthub, if the ruler fails, then the ruler can be dismissed if the Muslims are no longer satisfied with him. This statement gives a signal that the people get rid of the rulers who no longer fulfill their functions (zhalim rulers). It is different from the opinion of Taqiyuddin al-Nabhani. An Amir al-mu'minin (Khalifah), even though he is responsible before the people and his representatives, but the people and their representatives are not entitled to dismiss him. Nor will the Caliph be dismissed, except when deviating from Shara law. The one who determined the dismissal was only the Mazhalim court. 2). The system of Islamic government according to Sayyid Quthub does not question any system of government in accordance with the system of conditions of society, but this government is characterized by respect for the supremacy of Islamic law (shari'ah). Whereas According to Taqiyuddin Al-Nabhani that the system of Islamic government is khilafah. 3). The pillars of Islamic government according to Sayyid Quthub and Taqiyyuddin al-Nabhani, points three parts a and b at the above conclusions are: 1). Sayyid Quthub: a). Justice of the ruler; b). People's obedience; c). Consultation between the people and the authorities. 2). Taqiyyuddin al-Nabhani: a). Sovereignty in the hands of syara; b). Power of the people; c). To appoint a legal Caliph fardlu for all Muslims; d). Only Khailfah has the right to do tabanni (adoption) against the laws of shara; e). The Caliph has the right to make constitutions and all other laws. The legal bases for determining the Caliphate according to both: 1). The legal basis for the establishment of the Caliphate according to Sayyid Quthub: 1). Ruler, Qur'an Surah (2) al-Baqarah verse 30; 2). Islamic Government System, Qur'an Surah (24) an-Nur verse 55; 3). Pillars of Islamic Government, Qur'an Surah (4) an-Nisa 'verse 58. 2). The legal basis for the establishment of the Caliphate according to Taqiyyuddin al-Nabhani: 1). Ruler, hadith of Muslim history from Abu Said Al khudri, Hadith no. 1853 and Muslims from Abdullah Bin Amru Bin Ash, Hadith no. 1844; 2). Islamic Government System, Al-Qur'an surah an-Nisa '(4) verse 59, an-Nisa' (4) verse 65. Muslim, saheeh Muslim, volumes, 3 pp., 1459 and 1480; 3). Islamic Pillars of Government al-Qur'an surah An-Nisa (3) verse 65, and Surah An-Nisa (3) verses': 5.

scholarly journals Strategi Manajemen Pembentukan Badan Usaha Milik Desa (BUM Desa)

2019 ◽  
Vol 2 (2) ◽  
pp. 183-192
Author(s):  
Eka Nuraini
Keyword(s):  
Human Resources ◽  
Qualitative Methods ◽  
Research Method ◽  
Management Strategies ◽  
Research Activities ◽  
Qualitative Descriptive ◽  
Conducting Research ◽  
The Right ◽  
The Village ◽  
Implementation Of The Strategy

Based on preliminary studies in Air Saga Village, the problems faced by villages to form BUM Desa are lack of ability to map village potentials, it is difficulty to find human resources who will manage BUM Desa, lack of understanding to start establishing BUM Desa, and lack of ability to compile BUM Desa administration.  These problems must be addressed immediately by conducting research activities aimed at formulating management strategies for the formation of BUM Desa, especially in Air Saga Village. The research method uses qualitative methods with the following steps: (1) conducting observations to obtain information about the potential of the village, (2) conducting interviews with village heads and BPD, (3) conducting FGD. The collected data were analyzed using qualitative descriptive techniques. The results showed that an aggressive strategy is the right strategy to form a BUM Desa in Air Saga Village, Tanjungpandan District, Belitung Regency. The implementation of the strategy for establishing BUM Desa must involve village facilitators and be evaluated in each of its activities  

scholarly journals Pengembangan Strategi Pelestarian Budaya di Sanggar Tari Bali Saraswati Yogyakarta

2017 ◽  
Vol 2 (2) ◽  
pp. 81-96
Author(s):  
Putu Merina Rahayu
Keyword(s):  
High School Students ◽  
Data Collection ◽  
Development Strategy ◽  
Swot Analysis ◽  
Matrix Analysis ◽  
Primary Data ◽  
General Strategy ◽  
School Students ◽  
Cultural Conservation ◽  
The Right

Penelitian mengenai Pengembangan Strategi Pelestarian Budaya di Sanggar Tari Bali Saraswati Yogyakarta bertujuan untuk mengidentifikasi strategi yang digunakan selama ini pada Sanggar Tari Bali Saraswati. Selain itu juga untuk menganalisis faktor internal dan eksternal serta memformulasikan pengembangan strategi yang dilakukan Sanggar Tari Bali Saraswati di Yogyakarta. Metode penelitian mengenai Pengembangan Strategi Pelestarian Budaya di Sanggar Tari Bali Saraswati Yogyakarta dilakukan dalam empat langkah, yaitu menentukan lingkup penelitian yang terdiri dari l okasi penelitian, objek penelitian dan subjek penelitian. Langkah kedua, melakukan teknik pengumpulan data yang terdiri dari dua poin yaitu pengumpulan data primer dan pengumpulan data sekunder. Ketiga, menentukan variabel yang dilakukan melalui dua faktor, yaitu faktor internal (kekuatan dan kelemahan) dan faktor ekstenal (peluang dan ancaman). Langkah terakhir yaitu melakukan analisis data dengan metode kualitatif dengan analisis SWOT. Hasil penelitian pertama, berdasarkan matrik IE Sanggar Tari Bali Saraswati berada pada posisi IV yaitu Stability Strategy. Tidak menambahnya program dan kurikulum pembelajaran yang telah diterapkan sanggar namun, diperjelas lagi dari materi pembelajaran, kurikulum yang ada dan standar kelulusan siswa. Kedua, berdasarkan kuadran analisis SWOT Sanggar Tari Bali Saraswati berada pada kua dran IV, yaitu retrenchment strategy, melepaskan diri dari KPB Purantara atau menentukan sekretariat yang tepat untuk dijadikan secretariat sanggar adalah strategi yang tepat dilakukan. Ketiga, berdasarkan analisis matrik SWOT strategi umum yang diperoleh yaitu menyelenggarakan kegiatan lomba tari Bali setiap semester untuk anak-anak tingkat SD, SMP dan SMA se-Yogyakarta. Bekerja sama dengan panitia upacara keagamaan Hindu (pangempon Pura) yang ada di Yogyakarta. Memberikan kesempatan kepada siswa untuk ikut berpartisipasi dalam kegiatan pengabdian (ngayah) dan event yang mengatasnamakan Sanggar Tari Bali Saraswati. Perlu meningkatkan kesadaran dan rasa memiliki dari pengelola Sanggar Tari Bali Saraswati, anggota KPB (Keluarga Putra Bali) Purantara dan Asrama Bali. Research on Cultural Conservation Development Strategy at Bali Saraswati Dance Studio Yogyakarta aims to identify the strategy used at Bali Saraswati Dance Studio. In addition, to analyze the internal and external factors and formulate the development of strategies conducted by Bali Saraswati Dance Studio in Yogyakarta. The research method on Cultural Conservation Development Strategy at Bali Saraswati Dance Studio is done in four steps, those are determining the scope of research consisting of research location, research object and research subject. The second step, perform data collection techniques consisting of two points: primary data collection and secondary data collection. Third, determine the variables made through two factors, namely internal factors (strengths and weaknesses) and extensions (opportunities and threats). The last step is to perform data analysis with qualitative method with SWOT analysis. The results of the first study, based on the matrix IE Bali Saraswati Dance Studio is in the fourth position of Stability Strategy. Not adding to the program and learning curriculum that has been implemented by the studio but made clear from the learning materials, the existing curriculum and the students' graduation standard. Second, based on quadrant of SWOT analysis Bali Saraswati Dance Studio is in quadrant IV, that is retrenchment strategy, breaking away from KPB Purantara or determining the right secretariat to be used as studio secretariat is the right strategy to do. Third, based on SWOT matrix analysis, the general strategy obtained is to hold Balinese dance activity every semester for elementary, junior and senior high school students in Yogyakarta. In cooperation with the committee of Hindu religious ceremonies (Pangempon Pura) in Yogyakarta. Provide opportunities for students to participate in the activities of devotion (ngayah) and the event on behalf of Bali Saraswati Dance Studio. Need to increase awareness and sense of ownership of Bali Saraswati Dance Studio, member of KPB (Family of Putra Bali) Purantara and Bali Dormitory.

Strategi Pengembangan Desa Pelaga Sebagai Destinasi Agrowisata di Kabupaten Badung

2021 ◽  
Vol 1 (1) ◽  
pp. 24-31
Author(s):  
Komang Ema Marsitadewi
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Beach Tourism ◽  
Descriptive Approach ◽  
Farmer Groups ◽  
To Come ◽  
Tourism Potential ◽  
Using Data

Badung Regency is more dominated by beach tourism. More than ten famous beaches in Bali are in Badung Regency. These beaches are only located in a few districts in Badung Regency. Inequality between sub-districts also occurs between areas that have tourism potential such as beaches and areas that have other tourism potential such as waterfalls or other tourism. This will create new problems for Badung Regency in the future. In fact, sub-districts that do not have coastal tourism potential have challenges as well as opportunities to develop. One of them is Petang District, Pelaga Village. This village does not have beach tourism but has other natural potentials that can be used as an attraction for tourists to come and visit Pelaga Village. These potential differences must be implemented which can then be used as opportunities for Pelaga Village. The purpose of this research is to produce a strategy to develop Pelaga Village as a tourism destination. This research is a qualitative research with a descriptive approach. Data obtained from primary data and secondary data. The data is then processed using data triangulation techniques to reduce the researcher's subjectivity and is also analyzed using SWOT analysis to produce a development strategy. In this study, it was found that Pelaga Village has a lot of potential for agro-tourism and can be developed such as asparagus and some hydroponic plants. . Not only that, the community's high interest in developing agro-tourism also supports the development of Pelaga Village. After assessing the potential that is owned by the opportunity, the threat from Pelaga Village came up with several development strategies for Pelaga Village, namely to further activate the community, especially farmer groups in developing their agro products. increasing the existence of the Agricultural Culture Festival in Pelaga Village, refining the missing destination components such as the availability of restaurants and inns, creating an organization that can bring together various farmer groups in Pelaga Village, in relation to the community in developing and managing the potentials of Pelaga Village.  

Studi Kualitas Pelayanan Nasabah Pada Bank Mandiri Area Semarang Pahlawan

2021 ◽  
Vol 20 (1) ◽  
pp. 53-72
Author(s):  
Inggrid Benedicta Sutanto ◽  
I Made Sukresna
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Service ◽  
Sampling Method ◽  
Primary Data ◽  
Analysis Tool ◽  
Purposive Sampling ◽  
Qualitative Descriptive ◽  
Descriptive Approach

The objectives of this study are: (1). Assessing customer service quality in the aspects of tangibles, reliability, responsiveness, assurance, and empathy; (2). Assessing ways to increase customer satisfaction in order to achieve or exceed service targets. The type of data used is primary data which comes from 2 (two) groups of informants, namely customers and employees, with a purposive sampling method. The analysis tool uses a pure qualitative descriptive approach. The results of the study prove that: Customer satisfaction with the services provided by Bank Mandiri Semarang Pahlawan area regarding the dimensions of tangibles, reliability, responsiveness, assurance, and empathy is at the level of confirmation or satisfaction. Furthermore, how to increase customer satisfaction in order to achieve or exceed service targets by providing more attractive facilities, the number of front liner officers and queuing seats added, strategies to stay on time and fulfill obligations as marketing, increase cooperation with all departments.

scholarly journals Management Strategy of Radio Republik Indonesia (RRI) Mataram in the Digital Era

2019 ◽  
Vol 1 (3) ◽  
pp. 109
Author(s):  
Yulanda Trisula Yohanes ◽  
Nimas Parista Pancawati ◽  
Lalu Ahmad Rahmat
Keyword(s):  
Management Strategy ◽  
Swot Analysis ◽  
Continuous Training ◽  
Technical Problems ◽  
Digital Era ◽  
The Face ◽  
Qualitative Descriptive ◽  
The Government ◽  
Descriptive Method

RRI Mataram is an independent, neutral and non-commercial Public Broadcasting Institution that serves to provide information broadcasting, education, healthy entertainment, social control, and maintain a positive image of the nation in the international community. In the digital era, which was the era of media convergence, RRI Mataram did not escape from efforts to remain in the midst of society. This study aims to determine the management strategy of LPP RRI Mataram in the face of the digital era. This study uses a qualitative descriptive method with several steps, namely: Observation, interview, documentation, data analysis and conclusion. From the results of the study, the researchers formulated LPP RRI Mataram's management strategy using a SWOT analysis, including: understanding market share by presenting interesting and interesting shows to the community, maximizing and expanding networks of cooperation with various agencies, utilizing relations with the government, organizing programs for listeners, provide rewards for employees who excel, improve the quality of human resources by providing continuous training, conduct Joint Branding, add segmentation to program 2, improve program quality, and utilize other media as a medium to improve the existence of LPP RRI Mataram, and also complete broadcast systems with audio and video streaming, as well as fixing the RRI PLAY GO application, and minimizing technical problems with optimal device maintenance. Keywords: management strategy; radio; RRI Mataram; digital era

scholarly journals SWOT Analysis As A Determiner Of Marketing Strategy At b Hotel Bali & Spa Denpasar

2021 ◽  
Vol 4 (1) ◽  
pp. 41-47
Author(s):  
Ni Putu Sri Prajayanti ◽  
◽  
I M Sudana ◽  
I G M Karma ◽  
◽  
...  
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Data Sources ◽  
Primary Data ◽  
Analysis Technique ◽  
Qualitative Descriptive ◽  
Internal And External Factors

This research aims to determine the marketing strategy that must be taken from the results of the SWOT analysis at the b Hotel Bali & Spa Denpasar. This study uses primary data sources and secondary data sources with data collection methods through interviews, observation and questionnaires. The analysis technique used is a qualitative descriptive analysis technique, namely the SWOT analysis technique which explains, first, the data collection stage at the Bali Hotel & Spa Denpasar regarding the identification of internal and external factors in the form of strengths, weaknesses, opportunities, and threats, the second is the analysis stage, and third namely the stage of decision making to determine the strategy to be taken by the company. The research results from the SWOT analysis show that the company is in quadrant I, where it shows a problem regarding for the strength to see opportunities where the strategy taken is the SO strategy used to be applied in developing strategies that can be suggested at management b Hotel Bali & Spa Denpasar, to can improve the progress of the hotel going forward.

scholarly journals Permaianan Tradisonal Budaya Martumba Sebagai Media Pendidikan Karakter Bagi Anak di Batak Toba

2020 ◽  
Vol 6 (1) ◽  
pp. 52
Author(s):  
Friska Aritonang ◽  
Iky Sumarthita Putri Prayitno ◽  
Yurulina Gulo
Keyword(s):  
Character Education ◽  
Cultural Memory ◽  
Character Development ◽  
The Moon ◽  
Qualitative Descriptive ◽  
Ancient Times ◽  
Descriptive Approach ◽  
The Right ◽  
Modern Era ◽  
Traditional Game

This paper aims to determine the effect of traditional Martumba games on children's character education. Martumba is a traditional game while dancing. Martumba was originally performed at night in page during the poltak of the moon, this dance is played adults, where men insinuate each other describing the introduction of the Toba Batak youth in ancient times to the woman he liked. But along with times, this game is no longer done at night but in accordance with the context of the activity and the players are no longer adults but children and adolescents. Given that children are the right media in maintaining the culture of the modern era. This paper uses a qualitative research method with a qualitative descriptive approach to children in Batak Toba through cultural memory theory and this study concludes that the Martumba Traditional game has an influence on children's character development because the game can be used as a teaching medium for children because in it there are activities to educate characters children who are disciplined, communicative, cooperate with groups, observations and as a means of interaction between humans so that children's creativity will emerge through movements and interpret songs to the message to be conveyed through song and movement in the game.

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