scholarly journals Pengaruh Komunikasi Pemasaran Sales promotion terhadap loyalitas pengguna aplikasi transportasi online (survei terhadap pengguna aplikasi grab bike)

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 464
Author(s):  
Nelviluvita Nelviluvita ◽  
Roswita Oktavianti
Keyword(s):  
Quantitative Research ◽  
Survey Methods ◽  
Sales Promotion ◽  
Sampling Techniques ◽  
Marketing Communication ◽  
Communication Tools ◽  
Purposive Sampling ◽  
The Public ◽  
Transportation Applications

Marketing communication is a tool used by companies to convey information to the public. One of the marketing communication tools is sales promotion. Sales promotion is a tool used by companies to increase the level of product’s sales by making repeated purchases or creating a loyalty. Loyalty can be measure by repeatable using of the same product. This sales promotion towards the loyalty of users of online transportation applications. One of the providers of online transportation applications in Indonesia is Grab bike. This type of quantitative research using survey methods. Data obtained from the results of distributing questionnaires online. The author makes a questionnaire based on indicators of the variables that the authors examine and submits the questionnaire using purposive sampling techniques in determining respondents. After spreading the data, the writer gets answers from respondents and manages the results of the questionnaire using SPSS application version 19. From the results of this study it can be concluded that sales promotion marketing communication has an effect of 25.5% on user loyalty while 74.6% is influenced by factors other than research. Komunikasi pemasaran merupakan alat yang digunakan oleh perusahaan untuk menyampaikan informasi kepada masyarakat. Salah satu alat komunikasi pemsaran adalah sales promotion. Sales promotion merupakan alat yang digunakan perusahaan untuk menaikan tingkat penjualan suatu produk serta menciptakan pembelian yang berulang atau menciptakan loyalitas. Loyalitas merupakan penggunaan secara berulang terhdap suatu produk yang sama. Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi pemasaran sales promotion terhadap loyalitas pengguna aplikasi transportasi online. Salah satu penyedia aplikasi transportasi online di Indonesia adalah Grab bike. Jenis penelitian adalah kuantitatif dengan menggunakan metode survei. Data didapatkan dari hasil penyebaran kuesioner online. Penulis membuat kuesioner berdasarkan indikator dari variabel yang penulis teliti dan menyebarkan kuesioner tersebut menggunakan teknik purposive sampling dalam menentukan responden. Setelah menyebarkan data, penulis mendapatkan jawaban dari respoden dan mengelolah hasil kuesioner menggunakan aplikasi SPSS versi 19. Dari hasil penelitian ini dapat dapat ditarik kesimpulan bahwa komunikasi pemasaran sales promotion memiliki pengaruh sebesar 25,5% terhadap loyalitas pengguna aplikasi transportasi online sedangkan 74,6% dipengaruhi faktor lain diluar penelitian.

scholarly journals Pengaruh e-WOM di Instagram terhadap Loyalitas Pelanggan Kopi Janji Jiwa

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 440
Author(s):  
Brigitta Novilia Jesslyn ◽  
Riris Loisa
Keyword(s):  
Customer Loyalty ◽  
Word Of Mouth ◽  
Communication Theory ◽  
Survey Methods ◽  
Quantitative Approach ◽  
Sampling Techniques ◽  
Marketing Communication ◽  
Electronic Word Of Mouth ◽  
Purposive Sampling ◽  
Sampling Approach

This research was conducted to determine the effect of electronic word of mouth (e-WOM) activities on the customer loyalty of Kopi Janji Jiwa. This research uses marketing communication theory, electronic word of mouth (e-WOM), and customer loyalty. Kopi Janji Jiwa is a domestic business that presents a menu of processed coffee on the rise. With the target of millennial generation, Kopi Janji Jiwa continues to innovate to create new menus and breakthroughs to get customers. What is unique from this research is that this study will look at how consumers from Kopi Janji Jiwa become marketing agents. The approach used for this research is a quantitative approach with survey methods. The population in this study is the consumer of Kopi Janji Jiwa and the number of samples taken as many as 130 people and using nonprobability sampling techniques with a purposive sampling approach. Data collected in this study using a questionnaire. Penelitian ini dilakukan untuk mengetahui pengaruh kegiatan electronic word of mouth (e-WOM) terhadap loyalitas pelanggan Kopi Janji Jiwa. Penelitian ini menggunakan teori komunikasi pemasaran, electronic word of mouth (e-WOM), dan loyalitas pelanggan. Kopi Janji Jiwa merupakan sebuah usaha dalam negeri yang menyajikan menu olahan kopi yang sedang naik daun. Dengan target generasi milenial, Kopi Janji Jiwa terus berinovasi menciptakan menu dan gebrakan baru untuk memperoleh pelanggan. Yang unik dari penelitian ini adalah penelitian ini akan melihat bagaimana konsumen dari Kopi Janji Jiwa menjadi agen pemasaran. Pendekatan yang digunakan untuk penelitian ini adalah pendekatan kuantitatif dengan metode survey. Populasi dalam penelitian ini adalah konsumen Kopi Janji Jiwa dan jumlah sampel yang diambil sebanyak 130 orang dan menggunakan teknik nonprobability sampling dengan pendekatan purposive sampling. Data yang dikumpulkan dalam penelitian ini dengan menggunakan kuisioner.

scholarly journals Pengaruh Komunikasi Pemasaran Terhadap Citra Perusahaan Pada PT. Telkomsel.Tbk Kota Makassar

2020 ◽  
Vol 3 (1) ◽  
pp. 11
Author(s):  
Andi Sumarlin K
Keyword(s):  
Sampling Techniques ◽  
Marketing Communication ◽  
Purposive Sampling ◽  
The Public ◽  
Analysis Techniques ◽  
Communication Variable ◽  
Simple Regression Analysis ◽  
The City ◽  
Simple Regression

Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi pemasaran terhadap citThis study aims to determine the effect of marketing communication on company image at PT. Telkomsel, Tbk. in the city of Makassar. In this study data were collected through observation and questionnaire methods on 149 respondents obtained using purposive sampling techniques and data analysis techniques used were simple regression analysis. The results of this study indicate that the marketing communication variable has a positive and significant influence on the company's image at PT. Telkomsel, Tbk. in the city of Makassar. The implication of this research is that companies must be able to maintain or even improve the quality of marketing communications to be better known by the public and be able to create a positive corporate imagera perusahaan pada PT. Telkomsel, Tbk. dikota Makassar.Dalam penelitian ini data dikumpulkan melalui metode observasi dan kuesioner terhadap 149 orang responden yang diperoleh dengan menggunakan teknik purposive sampling dan teThis study aims to determine the effect of marketing communication on company image at PT. Telkomsel, Tbk. in the city of Makassar. In this study data were colThis study aims to determine the effect of marketing communication on company image at PT. Telkomsel, Tbk. in the city of Makassar. In this study data were collected through observation and questionnaire methods on 149 respondents obtained using purposive sampling techniques and data analysis techniques used were simple regression analysis. The results of this study indicate that the marketing communication variable has a positive and significant influence on the company's image at PT. Telkomsel, Tbk. in the city of Makassar. The implication of this research is that companies must be able to maintain or even improve the quality of marketing communications to be better known by the public and be able to create a positive corporate imagelected through observation and questionnaire methods on 149 respondents obtained using purposive sampling techniques and data analysis techniques used were simple regression analysis. The results of this study indicate that the marketing communication variable has a positive and significant influence on the company's image at PT. Telkomsel, Tbk. in the city of Makassar. The implication of this research is that companies must be able to maintain or even improve the quality of marketing communications to be better known by the public and be able to create a positive corporate imageknik analisis data yang digunakan adalah analisis regresi sederhana.Hasil penelitian ini menunjukkan bahwa variabel komunikasi pemasaran mempunyai pengaruh positif dan signifikan terhadap citra perusahaan pada PT. Telkomsel, Tbk. dikota Makassar.Implikasi penelitian ini bahwa perusahaan harus mampu mempertahankan atau bahkan meningkatkan kualitas komunikasi pemasaran agar lebih dikenal oleh masyarakat dan mampu meciptakan citra perusahaan yang positif. 

Kredit Bermasalah sebagai Pemoderasi Pengaruh Tingkat Penyaluran Kredit terhadap Profitabilitas

2020 ◽  
Vol 5 (1) ◽  
pp. 52
Author(s):  
Sukirno Sukirno
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Stock Exchange ◽  
Survey Methods ◽  
Analytical Tool ◽  
Significant Positive Effect ◽  
Purposive Sampling ◽  
The Relationship ◽  
Positive Effect

Abstract This study aims to empirically challenge the moderation of Non-Performing Loans to the effect of Credit Distribution Rates on Profitability. The population of 81 bank companies listed on the Indonesia Stock Exchange in the period 2014-2018 and which met the criteria of the research sample (purposive sampling) were 22 companies. The research method uses survey methods with quantitative research approaches, the analytical tool used is moderation regression. This study concludes that the level of credit distribution has a significant positive effect on profitability and the existence of the problem loan variable is proven to be a moderating variable that weakens the relationship between the level of credit distribution and profitability.    

scholarly journals AKTIVITAS INTEGRATED MARKETING COMMUNICATION PT BLUE BIRD TBK DALAM MEMPERKENALKAN APLIKASI MY BLUEBIRD 5 DI MASA PANDEMI COVID-19

2021 ◽  
Vol 1 (1) ◽  
pp. 17
Author(s):  
Wulan Muhariani
Keyword(s):  
Public Relations ◽  
Media Coverage ◽  
Direct Marketing ◽  
Secondary Data ◽  
Sales Promotion ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
The Public

ABSTRACTSomething new from the company, whether it is innovations, policies and the latest achievements from the company, should ideally be communicated and marketed to the public under any circumstances, including during a pandemic. At this time, all companies are challenged to market their products and services, a special strategy is needed to achieve the company's goals. For this reason, this study aims to analyze the implementation of Integrated Marketing Communication (IMC) activities carried out by PT Blue Bird Tbk in introducing the company's latest innovation, namely the My Bluebird 5 application during the COVID-19 pandemic. This research was conducted qualitatively with a case study method and data collection was divided into two, namely primary through interviews and observations; as well as secondary data through literature studies and media coverage results. The conclusion of this research is that PT Blue Bird Tbk has implemented an integrated marketing communication concept to introduce the My Blue Bird 5 application in the midst of a pandemic through various tactics such as from advertising, public relations, internet marketing, sales promotion and direct marketing activities.Keywords: Marketing Communications, Integrated Marketing Communication, Pandemic  ABSTRAKSesuatu yang baru dari perusahaan, entah itu inovasi, kebijakan dan pencapaian terbaru dari perusahaan, idealnya harus dikomunikasikan dan dipasarkan kepada masyarakat dalam kondisi apapun, termasuk di masa pandemi. Pada masa ini, semua perusahaan mendapat tantangan untuk memasarkan produk dan jasanya, dibutuhkan strategi khusus agar tujuan perusahaan tercapai. Untuk itu penelitian ini bertujuan menganalisis penerapan aktivitas Integrated Marketing Communication (IMC) yang dilakukan oleh PT Blue Bird Tbk dalam memperkenalkan inovasi terbaru perusahaan, yaitu aplikasi My Bluebird 5 di masa pandemi COVID-19. Penelitian ini dijalankan secara kualitatif dengan metode studi kasus dan pengumpulan data terbagi menjadi dua yaitu primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka dan hasil liputan media. Kesimpulan dari penelitian ini adalah PT Blue Bird Tbk telah menerapkan konsep komunikasi pemasasaran terpadu untuk memperkenalkan aplikasi My Bluebird 5 di tengah masa pandemi melalui berbagai macam taktik mulai dari kegiatan periklanan, public relations, pemasaran internet, promosi penjualan dan pemasaran langsung.Kata Kunci: Marketing Communications, Integrated Marketing Communication, Pandemi

scholarly journals Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen T-Mart Express Indonesia

2020 ◽  
Vol 3 (1) ◽  
pp. 1-10
Author(s):  
Elizabeth Rahayu
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Quantitative Research ◽  
Sampling Method ◽  
Sampling Techniques ◽  
Probability Sampling ◽  
Purposive Sampling

Abstract The purpose of this research is to understand the influence of price and product quality of T-Mart Express Indonesia’s customer satisfaction. This research is a quantitative research by using the SPSS Statistic 22 with 112 respondent of the sample which is T-Mart Express Indonesia consumers in North  Jakarta who have bought the product three times or more by using non-probability sampling method and purposive sampling techniques. The measurement used was a questionnaire that was distributed through Google Form to the respondent. The result of hypothesis analysis shows that price and product quality significantly affect customer satisfaction. Implications and suggestions are explained in the article. Abstrak Tujuan dari penelitian ini adalah untuk memahami pengaruh harga dan kualitas produk terhadap kepuasan pelanggan T-Mart Express Indonesia. Penelitian ini adalah penelitian kuantitatif dengan menggunakan SPSS Statistic 22 dengan sampel sebanyak 112 responden yaitu konsumen T-Mart Express Indonesia di Jakarta Utara yang telah membeli produk tiga kali atau lebih dengan menggunakan metode non probability sampling dan teknik purposive sampling. Pengukuran yang digunakan adalah kuesioner yang dibagikan melalui Google Form kepada responden. Hasil analisis hipotesis menunjukkan bahwa harga dan kualitas produk berpengaruh signifikan terhadap kepuasan pelanggan. Implikasi dan saran dijelaskan pada artikel    

Comparative Analysis of Marketing Communication Tools Adopted by Telecommunication Service Firms

2016 ◽  
pp. 76-95
Author(s):  
Kavaldeep Dixit ◽  
Neha Jain
Keyword(s):  
Public Relations ◽  
Personal Selling ◽  
Sales Promotion ◽  
Telecommunication Service ◽  
Service Firms ◽  
Marketing Communication ◽  
Sources Of Information ◽  
Communication Tools ◽  
Strategic Issues ◽  
Cellular Telephony

The increase in number of players in cellular telephony has raised the expectation level of customers compelling firms to devise strategies to gain competitive edge. Thus, the main objective of this research is to comparatively study employees and customer's awareness regarding marketing communication tools adopted by Bharti Airtel and Idea Cellular in eastern Rajasthan. In the present study communication tools pertaining to advertising, sales-promotion, personal selling, direct marketing, events and public relations have been considered and analyzed. The present research will also attempt to explore the sources of information referred to by customers while opting for telecommunication services. The study will involve a sample of 250 existent customers and 25 employees for Bharti Airtel and Idea Cellular respectively and the methodology employed will be structured questionnaire for customers and employees separately with reference to eastern Rajasthan. By identifying the strategic issues that affect customer decisions the present research will contribute to the understanding of the influence of communication tools on customers. It would also enable marketing managers to identify impact of these dimensions and to concentrate firm's efforts on those factors which enhance customer awareness. It is an exploratory study.

scholarly journals AKTIVITAS NELAYAN DI KELURAHAN SARIO TUMPAAN KECAMATAN SARIO KOTA MANADO

2016 ◽  
Vol 2 (4) ◽  
Author(s):  
Jefri Jojobo ◽  
Victoria E.N. Manoppo ◽  
Florence V. Londong
Keyword(s):  
Survey Methods ◽  
Descriptive Analysis ◽  
Sampling Techniques ◽  
Fishing Community ◽  
Fishing Activity ◽  
Family Responsibilities ◽  
Purposive Sampling ◽  
Qualitative Descriptive ◽  
Work Education ◽  
The Village

Abstract This study aims to describe how the fishing activities in the Village Sario Tumpaan and what factors are affecting the fishing activities. This study used survey methods, sampling techniques are used, ie purposive sampling. The population in this study is the fishing community Village Tumpaan Sario Manado City totaling 17 people. Sampling was done by distributing questionnaires, interviews with informants and field observations. Model analysis of the data used in this study is a descriptive analysis of quantitative and qualitative descriptive analysis. The results indicate the fishing activities consist of fishing activities and social activities and the factors that affect the fishing activities of the Village Sario Tumpaan are age, length of work, education, family responsibilities distance of the sea, the skills and the season. Keywords: fishing activity, factors influencing   Abstrak Penelitian ini bertujuan untuk mendeskripsikan bagaimana aktivitas nelayan di Kelurahan Sario Tumpaan dan faktor-faktor apa saja yang mempengaruhi aktivitas nelayan. Penelitian ini menggunakan metode survei, teknik pengambilan sampel digunakan, yaitu purposive sampling. Populasi dalam penelitian ini adalah masyarakat nelayan Kelurahan Sario Tumpaan Kota Manado berjumlah 17 Orang. Pengambilan sampel dilakukan dengan cara menyebarkan kuisioner, wawancara langsung dengan nara sumber dan observasi lapangan. Model analisis data yang digunakan pada penelitian ini adalah analisis deskriptif kuantitatif dan analisis deskriptif kualitatif. Hasil menunjukkan aktivitas nelayan terdiri atas aktivitas penangkapan dan aktifitas sosial dan faktor-faktor yang mempengaruhi aktivitas nelayan Kelurahan Sario Tumpaan adalah umur, lama bekerja, pendidikan, tanggungan keluarga jarak tempat melaut, keterampilan dan musim. Kata kunci: aktivitas nelayan, faktor-faktor yang mempengaruhi

scholarly journals Etnobotani Tanaman Kelor (Moringa oleifera Lam.) di Desa Kedungbulus Gembong Pati

2019 ◽  
Vol 2 (2) ◽  
pp. 44
Author(s):  
Brintan Yonaka Dhea Dani ◽  
Baiq Farhatul Wahidah ◽  
Andang Syaifudin
Keyword(s):  
Random Sampling ◽  
Public Perception ◽  
Survey Methods ◽  
Public Perceptions ◽  
Literature Study ◽  
Purposive Sampling ◽  
The Public ◽  
The People ◽  
The Village ◽  
The Relationship

<em>The potential of  Moringa tree related to health properties is still not fully utilized by the people in Pati. Mrs. Muryati, a resident of Kedungbulus Village, Gembong Subdistrict, Pati, was one of the residents who was moved to campaign for the use of Moringa leaves. The purpose of this study was to determine public perceptions about the potential of Moringa plants in the village of Kedungbulus Gembong Pati. This research uses survey methods which include: literature study, field observations, interviews using questionnaires, semistructure interview techniques and using random sampling techniques and purposive sampling. Random sampling sampling from the community taken randomly, while purposive sampling sampling from community leaders such as informants of production houses, village heads, shamans etc. The results obtained from the relationship between community and Moringa plants are explained from interviews with the public perception of  Moringa plants.</em>

scholarly journals Memotret Strategi Komunikasi Pemasaran Terintegrasi Pada Industri Fashion

2020 ◽  
Vol 17 (3) ◽  
pp. 360
Author(s):  
Andriansyah Bari
Keyword(s):  
Swot Analysis ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Marketing Communication ◽  
Marketing Activity ◽  
Integrated Marketing ◽  
Communication Tools ◽  
Potential Consumer ◽  
Library Research ◽  
Short And Long Term

ABSTRACTSaddap Leather Goods is a company which engaged in fashion especially leather products. As a newly established company, Saddap faces several problems from some divisions, particularly in the marketing division. It is found that brand awareness of Saddap is still considered low. This can be seen from the small number of follower on Instagram. This study aims to find the problem in Saddap by conducting the internal analysis. This analysis consists of SWOT Analysis and TOWS Analysis. The data in this study were obtained through interviews with six informants which consists of Saddap excisting consumer and potential consumer. The data were also obtained through observation, literature (library research), and documentation. From this study it can be concluded that Saddap was facing ineffectiveness of previous marketing activity. To fix this problem, Saddap uses marketing communication tools through the Integrated Marketing Communication. Marketing communication tools proposed by Saddap are Advertising, Sales promotion, Redesign of packaging, Personal Sales, Trade shows and Direct Marketing. This research proposed the short and long term marketing activity

scholarly journals Marketing Communication in Increasing Room Occupancy at Reddoorsz Hotels During the Covid -19 Pandemic

2021 ◽  
Vol 9 (2) ◽  
pp. 7-13
Author(s):  
Ainur Rochmaniah ◽  
Adella Eka Ridwanti ◽  
Asiyatul Ulfiyah ◽  
Rachma Sari Octaviani ◽  
Ayu Diah Oktaviana
Keyword(s):  
Public Relations ◽  
Sampling Technique ◽  
Local Scale ◽  
Sales Promotion ◽  
Communication Strategy ◽  
Observation Data ◽  
Marketing Communication ◽  
The Public ◽  
Service Staff ◽  
Hotel Managers

The Covid -19 pandemic has significantly decreased the occupancy of the RedDoorz Syariah Buduran Sidoarjo Hotel rooms. The objective is to describe the marketing communication strategy used by the RedDoorz Syariah Buduran Hotel in increasing room occupancy. The study used a qualitative research method at the RedDoorz Buduran Hotel in March-August 2020. The information in this study was the hotel manager which was equipped with 3 people and 5 hotel visitors, with a purposive sampling technique which the criteria of hotel managers dan service staff. Observation data observation techniques, open interviews, and documentation. The results show that the RedDoorz Syariah Buduran hotel has carried out digital advertising through social media such as media (Instagram, website and Twitter) and TV advertising (youtube), sales promotion through the distribution of discount vouchers to visitors and holding local scale events, as well as conducting communication through the public relations division by inviting the surrounding community at the hotel anniversary event. The marketing communication strategies that are carried out are integrated with each other, so as to increase the number of visitors during a pandemic.

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