scholarly journals Pengaruh Kampanye Cup of Courage Starbucks terhadap Minat Beli Produk Minuman Pink Voice di Starbucks Stasiun Jakarta Kota

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 81
Author(s):  
Reynaldi Putra ◽  
Diah Ayu Candraningrum
Keyword(s):  
Data Analysis ◽  
Correlation Coefficient ◽  
Strong Influence ◽  
Sampling Method ◽  
Survey Methods ◽  
Primary Data ◽  
Observation Unit ◽  
Purposive Sampling ◽  
The World ◽  
Coffee Shops

Along with the habits of the Indonesian people in consuming coffee which has become a hereditary tradition, many coffee shops with new brands and identities are starting to emerge and spread in various regions in Indonesia. One of the biggest companies in the world in the coffee industry is Starbucks. This study discusses one of the Starbucks campaigns that carries the theme of Cup of Courage. In this study there are two variables, namely the campaign variable and buying interest. This study uses quantitative techniques with survey methods and uses Starbucks Jakarta City Station as an observation unit. Primary data were collected by purposive sampling method, and 100 respondents were collected who were directly related to the Cup of Courage campaign. Data analysis using SPSS  for windows 15. Based on the results of research conducted there is a very strong influence between the Cup of Courage campaign on buying interest in Pink Voice beverage products, which are in the interval 0.8-1.00 on the correlation coefficient test results.Seiring dengan kebiasaan masyarakat Indonesia dalam mengkonsumsi kopi yang sudah menjadi tradisi turun temurun, banyak kedai kopi dengan merek dan identitas baru yang mulai bermunculan dan tersebar di berbagai daerah di Indonesia. Salah satu perusahaan besar di dunia dalam bidang industri kopi ialah Starbucks. Penelitian ini membahas mengenai salah satu kampanye Starbucks yang mengusung tema Cup Of Courage. Didalam penelitian ini terdapat dua variabel, yaitu variabel kampanye dan minat beli. Penelitian ini menggunakan pendekatan penelitian kuantitatif dengan metode pengumpulan data berupa survei, dan menggunakan Starbucks Stasiun Jakarta Kota sebagai unit observasi. Data primer dikumpulkan dengan metode purposive sampling, dan terkumpul sebanyak 100 responden yang berkaitan langsung dengan kampanye Cup Of Courage. Analisis data menggunakan SPSS di windows 15. Berdasarkan hasil penelitian yang dilakukan terdapat pengaruh yang sangat kuat antara kampanye Cup Of Courage terhadap minat beli produk minuman Pink Voice, yang berada di interval 0,8-1,00 pada hasil uji Koefisien Korelasi.

scholarly journals Kepribadian ekstraversi dan kesepian pada remaja panti asuhan

2019 ◽  
Vol 7 (1) ◽  
pp. 28
Author(s):  
Erwin Hogi ◽  
Achmad Irvan Dwi Putra
Keyword(s):  
Data Analysis ◽  
Correlation Coefficient ◽  
Sampling Method ◽  
Negative Relationship ◽  
Pearson Product Moment Correlation ◽  
Purposive Sampling

Abstrak. Penelitian ini bertujuan untuk mengetahui hubungan kepribadian ekstraversi dengan kesepian. Hipotesis yang diajukan adalah terdapat hubungan negatif antara kepribadian ekstraversi dengan kesepian, dengan asumsi semakin tinggi kepribadian ekstraversi, maka semakin rendah kesepian begitu pula sebaliknya. Subjek penelitian yang digunakan dalam penelitian ini adalah remaja yang tinggal di Panti Asuhan Al Jam’iyatul Washliyah Pulo Brayan Medan sebanyak 123 orang yang dipilih dengan metode purposive sampling. Data diperoleh dari skala untuk mengukur kepribadian ekstraversi dan kesepian. Analisis data yang digunakan adalah menggunakan Pearson Product Moment Correlation melalui bantuan program SPSS 19.00 for Windows. Hasil analisis data menunjukkan koefisien korelasi sebesar -0.731 (p<0.05) dan menunjukkan terdapat hubungan negatif antara kepribadian ekstraversi dengan kesepian. Hasil penelitian ini menunjukkan bahwa sumbangan yang diberikan kepribadian ekstraversi terhadap kesepian adalah sebesar 53.4 persen, selebihnya 46.6 persen dipengaruhi oleh faktor lain yang tidak diteliti. Dari hasil penelitian ini dapat ditarik kesimpulan bahwa hipotesis penelitian dapat diterima. Kata kunci: kepribadian ekstraversi, kesepian Abstract. This study aims to find relationship between extraversion personality and loneliness. The hypothesis of this study states that there is a negative relationship between extraversion personality and loneliness, assuming that the higher the extraversion personality is, the lower the loneliness will be and conversely. The subjects of this study were adolescents orphanage in Al Jam’iyatul Washliyah Medan consisting of 123 subjects selected by using purposive sampling method. Data were obtained from a scale to measure extraversion personality and loneliness. Analysis of the data used is Pearson Product Moment Correlation with SPSS 19.00 for Windows program. The results of data analysis showed a correlation coefficient of -0.731 (p <0.05) and showed that there is a negative relationship between extraversion personality and loneliness. The results of this study indicate that the contributions made by extraversion personality to the loneliness was 53.4 percent and the remaining 46.6 percent is influenced by other factors that are not examined. From these results it is concluded that the hypothesis is acceptable. Keywords: extraversion personality, loneliness

scholarly journals MODAL SOSIAL SEBAGAI STRATEGI BERTAHAN HIDUP BURUH TANI DI DESA KOPIWANGKER, KECAMATAN LANGOWAN BARAT, MINAHASA

2016 ◽  
Vol 12 (2A) ◽  
pp. 137
Author(s):  
Wolter Widyatama Hutapea ◽  
Benu Olfie L.S. ◽  
Charles R. Ngangi
Keyword(s):  
Social Capital ◽  
Data Analysis ◽  
Sampling Method ◽  
Secondary Data ◽  
Farm Workers ◽  
Primary Data ◽  
Survival Strategy ◽  
Analysis Method ◽  
Purposive Sampling ◽  
Social Strategy

This research aims to determine and describe how farm-workers can survive by social strategy as their strategy. From the three elements of social capital, that’s trust, norms, and networks, which one has the greater influence for a survival strategy of Kopiwangker farm-workers in village. This research was conducted over five months, from February until June 2016 started from preparation until making research reports. This study has used primary data and secondary data. The number of respondents is 30 respondents of whom are farm-workers. The sampling method which used in this research is purposive sampling and data analysis method used is descriptive qualitative which quantified using the Likert Scale. The results of this research indicate that social capital can be a survival strategy for Kopiwangker village farm-workers, especially on the elements of the network (patron-client networks) because it has the highest score, that is 450. But according to several informants that ever happened was also a problem among some farm-workers (as clients) and patrons, but always can be resolved.

scholarly journals Pengaruh Daya Tarik Iklan E-commerce terhadap Brand Trust Konsumen (Survei terhadap Penonton Iklan Tokopedia #MulaiAjaDulu di Youtube)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 316
Author(s):  
Fernaldo Fernaldo ◽  
Roswita Oktavianti
Keyword(s):  
Social Sciences ◽  
Data Analysis ◽  
Survey Methods ◽  
Positive Influence ◽  
Primary Data ◽  
Brand Trust ◽  
Observation Unit ◽  
The Social ◽  
Advertising Appeal ◽  
Positive Results

The attractiveness of advertising can be understood as something that moves people, talks about their wants or needs, and arouses their interest. The attractiveness of advertising is very important because it will increase the success of communication with consumers. An ad with a high ad appeal can create trust in a high brand as well. Brand Trust is the customer's desire to rely on a brand with the risks faced because expectations of the brand will lead to positive results. This study aims to measure the effect of the attractiveness of e-commerce advertising on consumer brand trust. This research uses quantitative techniques with survey methods and uses Tokopedia as an observation unit. Primary data was collected through distributing questionnaires to 118 respondents who knew and watched Tokopedia #MulaiAjaDulu ads and were domiciled in West Jakarta. Data analysis uses Statistical Package for the Social Sciences with SPSS for Windows 15. Based on the research results, it is known that there is a positive influence between the attractiveness of e-commerce advertising on Tokopedia consumer brand trust. The attractiveness of advertising has an effect of 53.3% on brand trust, so it can be concluded that there is an influence between the attractiveness of advertising on brand trust.Daya tarik iklan (advertising appeal) dapat dipahami sebagai sesuatu yang menggerakkan orang, berbicara mengenai keinginan atau kebutuhan mereka, dan membangkitkan ketertarikan mereka. Daya tarik iklan sangat penting karena akan meningkatkan keberhasilan komunikasi dengan konsumen. Suatu iklan dengan daya tarik iklan yang tinggi dapat menciptakan kepercayaan akan suatu merek yang tinggi pula. Brand Trust adalah keinginan pelanggan untuk bersandar pada sebuah merek dengan resiko-resiko yang dihadapi karena ekspektasi terhadap merek itu akan menyebabkan hasil yang positif. Penelitian ini bertujuan untuk mengukur pengaruh daya tarik iklan e-commerce terhadap brand trust konsumen. Penelitian ini menggunakan teknik kuantitatif dengan metode survei dan menggunakan Tokopedia sebagai unit observasi. Data primer dikumpulkan melalui penyebaran kuesioner kepada 118 responden yang mengetahui dan menonton iklan Tokopedia #MulaiAjaDulu dan berdomisili di Jakarta Barat. Analisis data menggunakan Statistical Package for the Social Sciences dengan aplikasi SPSS for windows 15. Berdasarkan hasil penelitian, diketahui bahwa terdapat pengaruh positif antara daya tarik iklan e-commerce terhadap brand trust konsumen Tokopedia. Daya tarik iklan memiliki pengaruh sebesar 53,3%  terhadap brand trust, sehingga dapat disimpulkan bahwa terdapat pengaruh antara daya tarik iklan terhadap brand trust.

scholarly journals PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN HELM MEREK KYT DI KECAMATAN BINTARA KOTA BEKASI

2019 ◽  
Vol 7 (3) ◽  
Author(s):  
Berlian Rahmatulah ◽  
Ismail Razak
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Primary Data ◽  
Simple Linear Regression ◽  
Purposive Sampling ◽  
Analysis Technique

<em>The aim of this study was to analize the influence of product quality and brand image on the satisfaction of  customers. Primary  data  was obtained from  customers of  helm KYT in Kecamatan Bintara Bekasi City. In this study is used purposive sampling method. Data analysis technique used in this research  is simple linear regression and multiple linear regression. The results of this study indicated that product quality and brand image positively and significant influenced the satisfaction of  customers</em>

scholarly journals ANALISIS REALISASI ANGGARAN UNTUK MENILAI EFEKTIVITAS DAN EFISIENSI KINERJA PEMERINTAH KABUPATEN LUWU SULAWESI SELATAN

AJAR ◽  
2021 ◽  
Vol 4 (02) ◽  
pp. 133-142
Author(s):  
Muchriana Muchran ◽  
Endang Winarsih ◽  
Heldawati Heldawati
Keyword(s):  
Data Analysis ◽  
Quantitative Research ◽  
Sampling Method ◽  
Secondary Data ◽  
Secondary Data Analysis ◽  
Primary Data ◽  
Financial Reports ◽  
Purposive Sampling ◽  
Efficiency And Effectiveness ◽  
Effectiveness And Efficiency

This study aims to determine how the budget realization in assessing the efficiency and effectiveness of performance in the Pemerintah Kabupaten Luwu Sulawesi Selatan. The type of research used in this research is descriptive quantitative research. The population in this study is the Pemerintah Kabupaten Luwu Sulawesi Selatan, while the sample used is the budget realization from 2014-2018 in the Pemerintah Kabupaten Luwu Sulawesi Selatan. The sampling method in this study used purposive sampling method. The data used in this study are primary data collected through observational interviews and direct financial reports. Data analysis used secondary data analysis. The results of this study indicate that the budget realization analysis of the effectiveness and efficiency of the performance of the Pemerintah Kabupaten Luwu Sulawesi Selatan is good.

scholarly journals Kelayakan Usaha UMKM dengan Pendekatan Finansial

Sigmagri ◽  
2021 ◽  
Vol 1 (02) ◽  
pp. 112-120
Author(s):  
Dedi Nur Yusuf ◽  
Siti Nur Qomariyah
Keyword(s):  
Data Analysis ◽  
Cost Analysis ◽  
Sampling Method ◽  
Ornamental Plants ◽  
Ornamental Plant ◽  
Primary Data ◽  
Business Owner ◽  
Purposive Sampling

A business can be said to be achieve if it fulfills several criteria. Therefore, a study is needed to determine whether or not a business is suitable. One of the potential businesses was ornamental plants. Thus, this study aims to determine the income and feasibility in terms of R/C ratio of the ornamental plant business at Brother Farming. This research was conducted in April 2021 at Sukotirto, Badang Village, Ngoro, Jombang, East Java. Purposive sampling method was used as a method with the consideration that Brother Farming is an ornamental plant business that produces and manages ornamental plants independently. It was located in Badang, Ngoro, Jombang, East Java. The data analysis used in this research includes cost analysis, revenue analysis, income, and R/C ratio. This research obtained primary data, namely interview and documentation. Interview were conducted with business owner and workers. The results of this study indicates that the income earned in 2019 was Rp. 73.667.900 while in 2020 it was Rp. 97.676.900.Therefore, the value of business feasibility of the R/C Ratio  obtained in 2019 was 1,83 and 2,51 in 2020. As a result, the R/C ratio showed a number > 1, which means that the ornamental plant business at Brother Farming profitable and suitable to be developed.

scholarly journals EVALUASI PROSES BANTUAN PROGRAM KELUARGA HARAPAN (PKH) DI KELURAHAN MALALAYANG SATU KECAMATAN MALALAYANG KOTA MANADO

2016 ◽  
Vol 12 (2A) ◽  
pp. 315
Author(s):  
Stevianus ., Laoh ◽  
Martha M. Sendow ◽  
Melissa L.G. Tarore
Keyword(s):  
Data Analysis ◽  
Sampling Method ◽  
Secondary Data ◽  
The Other ◽  
Health Needs ◽  
Primary Data ◽  
Purposive Sampling ◽  
Social Ministry ◽  
Education And Health

The objective of research is to examines and to describe evaluate the PKH already right targets, and how commitment or obligation carried out by the PKH, and if the help of cash who received by PKH used to the education and health needs or to the other needs. Data analysis was done descriptively, served with using the table and then be interpreted. This research was conducted from March 2016 until June 2016 started from preparation until report compilation. The data used in the form of primary data and secondary data in which 8 respondent of the population. This research was carried out with purposive sampling method. The result showed that participants of PKH in Malalayang Satu village is almost right target based on SLB and social ministry criteria but the participants of PKH less run commitment also the help of cash received by the PKH used to the other needs than education and health.

scholarly journals Pengaruh Daya Tarik Iklan Online Shop di Instagram terhadap Minat Beli pengguna Instagram

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 237
Author(s):  
Yusro Khoyriah ◽  
Eko Harry Susanto
Keyword(s):  
Data Analysis ◽  
Significant Influence ◽  
Random Sampling ◽  
Quantitative Research ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Significance Test ◽  
Primary Data ◽  
Test Results ◽  
Observation Unit

Drinking coffee has become lifestyle of Indonesian people. Coffee is one of the staples most often consumed by Indonesian people. The company that has the largest coffee sales in Indonesia is Starbucks. This research raised the discussion about one of Starbucks promotions, Greener Day. In this there are 2 variables, namely promotion and buying interest variables. In this research writer uses quantitative research collect data with form of survey and using Starbucks in Jakarta as observation unit. Primary data collected by simple random sampling method, and collected by 100 respondents related to Starbucks Greener day promotion. Data analysis using SPSS version 22.0. Based on the results of the research conducted there is a fairly strong level of effectiveness between Starbucks Greener Day Promotion on Instagram to consumer buying interest in Jakarta, because it is at intervals of 0.61-0.80 on the Coefficient of Correlation test results. Through the results of the Partial Influence Significance test (T Test) also showed a significant influence between the Variable Promotion (X) and Buy Interest (Y).Minum kopi sudah menjadi gaya hidup masyarakat Indonesia. Kopi merupakan salah satu bahan pokok yang paling sering dikonsumsi oleh masyarakat Indonesia.  Perusahaan yang memiliki penjualan kopi terbesar di Indonesia adalah Starbucks. Penelitian ini mengangkat pembahasan mengenai salah satu promosi Starbucks yaitu Greener Day.  Didalam ini terdapat 2 variabel,  yaitu variabel promosi dan minat beli.  Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data berupa survei,  dan menggunakan Starbucks di Jakarta sebagai unit observasi. Data primer yang dikumpulkan dengan metode simple random sampling, dan terkumpul sebanyak 100 responden yang berkaitan dengan promosi Starbucks Greener day. Analisis data menggunakan SPSS versi 22.0. Berdasarkan hasil penelitian yang dilakukan terdapat tingkat efektivitas yang cukup kuat antara Promosi Starbucks Greener day di Instagram terhadap minat beli konsumen di Jakarta, karena berada di interval sebesar 0,61-0,80 pada hasil uji Koefisien Korelasi.  Melalui hasil uji Signifikansi Pengaruh Parsial (Uji T) juga menunjukan adanya pengaruh yang signifikan antara variabel Promosi (X) dan Minat Beli (Y).

Pengaruh Program E-Samsat terhadap Kepatuhan Wajib Pajak Kendaraan Bermotor Dengan Kepuasan Kualitas Pelayanan Sebagai Variabel Intervening (Studi Kasus Samsat Daerah Istimewa Yogyakarta)

2020 ◽  
Vol 15 (2) ◽  
Author(s):  
Dewi Kusuma Wardani
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Path Analysis ◽  
Sampling Method ◽  
Motor Vehicle ◽  
Primary Data ◽  
Significant Positive Effect ◽  
Analysis Techniques ◽  
Positive Effect ◽  
Special Region

The purpose of this research is to know, the influence of e-samsat program to the satisfaction of service quality, the influence of the satisfaction of service quality to the compliance of motor vehicle taxpayer, the influence of e-samsat program to the compliance of the motor vehicle taxpayers, and to know the effect of e-samsat program on compulsory compliance motor vehicle tax through satisfaction of service quality as intervening variable in Special Region of Yogyakarta. We use primary data. The sample of research is 75 taxpayers but the sample that can be processed only 74.The sampling method used is purposive sampling. Data analysis techniques used path analysis, t test, F test, and R2 test. Based on result of research by using path analysis that, e-samsat program have a significant positive effect to service quality satisfaction, service quality satisfaction has a significant positive effect to vehicle taxpayer compliance, e-samsat program has a significant positive effect on vehicle taxpayer compliance and program e-samsat has a significant positive effect on the compliance of motor vehicle taxpayers through the satisfaction of service quality.Keywords: e-samsat program, service quality satisfaction, and taxpayer compliance

Pengaruh Ukuran Perusahaan, Profitabilitas, Solvabilitas, dan Ukuran Kantor Akuntan Publik terhadap Audit Delay

2018 ◽  
Vol 9 (2) ◽  
pp. 33-49
Author(s):  
Karina Harjanto
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Real Estate ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Secondary Data ◽  
Financial Reports ◽  
Accounting Firm ◽  
Purposive Sampling ◽  
Sample Data

The purpose of this research is to examine the effect of company’s size, profitability, solvability, and the size of the accounting firm towards audit delay. The object in this research are property and real estate companies listed in Bursa Efek Indonesia (BEI) for the period 2013-2015. The sample is selected by purposive sampling method. There are 42 companies selected as sample. Data used in this research is a secondary data such as audited financial reports. Data analysis uses multiple linear regression. The result of this research shows that company’s size, profitability, and solvability have no influence on audit delay, while the size of accounting firm has significant positive influences on audit delay. The result also shows that company’s size, profitability, solvability, and the size of of the accounting firm simultaneously influence audit delay. Keywords: audit delay, company’s size, profitability, solvability, size the accounting firm

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